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Toy Fair 2014 Coverage - Hasbro Presentation Summary

Transformers News: Toy Fair 2014 Coverage - Hasbro Presentation Summary
Date: Saturday, February 15th 2014 12:28pm CST
Categories: Company News, Event News, Movie News, Toy News
Posted by: Va'al | Credit(s): Hasbro, Seibertron

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Views: 31,987

Thanks to Seibertron himself, currently at the Hasbro press event at the New York Toy Fair, we get a very quick look at the contents of the presentation. This is only a textual summary so far, as no pictures are allowed - but fear not! You're about to get blasted with the full force of the Seibertron.com visual coverage too, so stay tuned for more updates as the day goes on. And keep checking this post for more updates!

Toy Fair 2014

#hasbropreview

Hasbro Studios Presentation
--------------------------------------------------

Started out talking about My Little Pony Equestria Girls

New Rainbow Rocks film later this fall

Highly focused on music aspect


Transformers Presentation
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Jerry Jivoin and Joshua Lamb

Hasbro loves Transformers fans!

Focus on pre-school, boys and fans/collectors.

73 "Collector" figures for 2014 ... products that are fan focused.

Beyond toys: digital, lifestyle and entertainment.

Age of Extinction

Movie Generations Deluxe
Wave 1
High Octane Bumblebee (new tooling, classic camaro)
Crosshairs (green corvette)
Dinobot Slug (triceratops, all Dinobots are getting a toy)
Scorn (spinosaurus)

Wave 2
Drift
Dinobot Strafe (2 head Pteradon?)
Slash (Velociraptor)

Movie Generations Voyager 1
Evasion Mode Optimus Prime (looks like movie version of G1 Optimus Prime)
Grimlock

Wave 2
Hound (comes with 7 weapons)
Galvatron (flat nose truck, black)

Leader Class
Optimus Prime (shown at NYCC)
Grimlock (vac metalized)

7 more "classified" figures coming down the pipes later.

Generations
30th Anniversary
Working with IDW and DeNA
Focus on Dark Cybertron story
Legends Wave 3
Gears w/ Eclipse (Swerve remold)
(Jerry coined the term 'autogasm')
Acid Storm with Venin (Starscream repaint)

Deluxe class
Nightbeat (retool of IDW Bumblebee)
Jhiaxus (new mold)
Windblade

Voyager Wave 3
Roadbuster!!!!!!!!!!!!!!
Sky Byte (looks more like a Cybertronian Shark)

5 more "classified" figures coming down the pipes

New scale ... Leader Class
Fall 2014 through 2015
Jetfire

Toys for the Boy
----------------

Showed us the quick change Transformers bugatti figure
One step changers ... simple but look like fun.
Power Battlers
Flip & Change
Mega One Step
Stomp and Chomp Grimlock
Dinobot Riders
Dinobots
Dinofire Grimlock
Dinobot Warriors

Transformers Rise of the Dark Spark game
----------------------------------------------------------------

Movie and WFC/FOC collide in one game ... looks awesome and very epic

Kre-o Transformers product line
----------------------------------------------------------------

Micro Changers (Movie)
Misfire, Fangwolf, Trypticon and Skarpnel
Jarugar ... and others
Jetwash, Wingpspan, Hawk, Highbrow and one other (slide went too fast)

Custom Kreons: Optimus Prime, Drift, Ratchet, and Lockdown (Movie styled)

Micro changers Combiners: (all new characters)
Grimstone - mollox, Iguanox, Crackback, and Ironeye
Lazerbolt
Obsidian
Volcanicon

Grimlock Street Attack with 3 Kreons (Gold Knight Optimus Prime and 2 Vehicons)
Jail Cell Breakout with Swoop looking dinosaur and 3 Kreons - Evasion Mode Optimus Prime, Bumblebee, and Vehicon)
Lockdown Air Assault with Dinosaur, Lockdown, Sideswipe and Hound
Galvatron's Factory Battle - Optimus Prime, Bumblebee, Vehicon, Dr. Littleman, 2 - KSI Workers

GI Joe Kre-o
----------------------------------------------------------------

12 new Kreons (Nunchuk, Night Creeper and others)
Wave 2 with 12 more new Kreons (Night-Viper, Budo, Zartan, and others)
Outpost Defense
Firebat Attack with Firebat jet and Wolverine tank build
New Terror Drome ... massive, looks awesome (856 pieces) comes with Hawk, Gung Ho, Mainframe, Serpentor, Cobra Trooper, and Xamot

GI Joe
----------------------------------------------------------------

50th Anniversary Collection ... partnering with Toys R Us
Vs 2 packs
Blowtorch vs Heat Viper
Lady Jaye vs Baroness
Low Light vs Night Viper
Snow Job vs Actic B.A.T.

Cobra Trooper
Cobra Viper Officer
Leatherneck
Hawk
Beach Head
Destro

Cobra Wolf vehicle with Ice Viper
Ghost Hawk vehicle with Arctic Snake Eyes
Vamp MKII with Flint vs Urban Night Landing Raft with Cobra Eel
Showed us a sneak peak of the 50th anniversary packaging
(not in showroom though ... maybe at Joecon they'll show products)

Star Wars Presentation
--------------------------------------------------

Star Wars Rebels
Season 6 of the Clone Wars to be available on Netflix
2 new Clones with show up in Black Label 3.75" line
New Command Series that's like traditional little Army Men figures but with Star Wars
Black Series ... new look for fall 2014
Speeder bike
Jabba the Hutt (arms move to open mouth) may or may not come with a movable tongue
Darth Vader Episode VI with removable helmet
Chewbacca
Luke Skywalker Episode VI
Sandtrooper Episode IV

3.75-inch figure collection
Whole bunch that they are going to show at SDCC
R5-G19 Episode IV
Luke Skywalker in Hoth Gear Episode V, more film accurate head sculpt
Lot more to come at SDCC
#starhugs


Marvel Presentation
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Captain America The Winter Soldier products
Swap and customize gear!

Legends Infinite Series
Movie Captain America
Movie Black Widow
Movie Winter Soldier
Red Skull with cosmic cube
Hydra
AIM Soldier
Baron Zemo

Marvel Now Captain America
Mandroid (fantastically huge ... troop builder)

Amazing Spider-Man Legends
Movie Spider-Man
Super Spider-Man
Black Cat
Spider-Girl
Carnage
Toxin
Beetle
Boomarang
Ultimate Green Goblin

Guardians of the Galaxy
Brings the Marvel world to Outer Space
New cast of Marvel characters to explore
Fantastic new vehicles
Lots of wit and humor
blaster toting raccoon with attitude
Star-Lord Blaster role playing gun
Big Blastin' Rocket Raccoon (about 8 or 9 inches tall, animated, has dialogue)
2.5" figures battle packs with gear (these figures are to be in scale with vehicles)
Milano spacecraft jet vehicle thing
Rocket's Warbird

GOTG Legends
Peter Quill the Star-Lord
Gamora
Drax the Destroyer
Rocket
Build a figure Groot (9" tall)

Comic Series Cosmic Iron Man
Nova

More reveals at SDCC

Super Hero Mashers
Deadpool
Red Hulk
Ghost Rider
Ice Man

Marvel Infinite Series
Wave 2 Sneak Peek
Thor
DEATH'S HEAD!!!!!!!!!!!!!!!!!
Red She Hulk
Deathlok

Transformers 30th Anniversary Figures Press Release

Transformers News: Transformers 30th Anniversary Figures Press Release
Date: Thursday, July 18th 2013 4:41pm CDT
Categories: Company News, Event News, Press Releases, Toy News
Posted by: Va'al | Credit(s): Hasbro

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Views: 63,744

Courtesy of Hasbro, we have the official press release for the 30th Anniversary line of figures, started with Titan Class SDCC Exclusive Metroplex, and will end with the newly revealed fan-built Windblade. Take a look at all the releases up to number 11 below, all of which appear to be some type of convention exclusive.

THE TRANSFORMERS BRAND KICKS OFF 30TH ANNIVERSARY AT COMIC-CON INTERNATIONAL
Hasbro Introduces the Thrilling 30 line of Action Figures and Merchandise to Celebrate the TRANSFORMERS Brand Legacy and Fandom Including the Reveal of the First Fan Built Bot Character


San Diego, CA – July 18, 2013 – The TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS), an icon of pop-culture, kicks off its 30th Anniversary celebration at Comic-Con International today, the premier event in the world celebrating the popular arts. The prolific TRANSFORMERS brand which spans action figures, comic books, blockbuster movies, video games, award-winning animated series and more, introduces the new CONSTRUCT-BOTS line of customizable action figures, celebrates the TRANSFORMERS PRIME BEAST HUNTERS entertainment and unveils the “Thrilling 30” line of action figures and merchandise for the brand’s ultimate fans at the event.
To celebrate the anniversary with fans, Hasbro is introducing thirty numbered toys in the “Thrilling 30” line representing the remarkable heritage of the brand with characters and expressions from throughout its history. With millions of fans around the world, items within the “Thrilling 30” numbered line will be global in scope with some items available worldwide and others exclusively in Asia or North America. Each of the items represents significant periods of TRANSFORMERS brand legacy including its future with the #11 item: a CONSTRUCT-BOTS action figure! For the first time ever, kids and fans can build, customize, convert and “Unleash the Ultimate TRANSFORMERS” with the CONSTRUCT-BOTS action figure expression. Hasbro announced items numbered 1-11, which will be available in 2013, at Comic-Con International to a room packed with thousands of TRANSFORMERS fans. Non-numbered merchandise in the “Thrilling 30” line celebrating the anniversary will include expansions to the TRANSFORMERS GENERATIONS mainline and to several TRANSFORMERS brand licensees including Loyal Subjects, Acid Free Gallery and New Era.
In addition to the first items being revealed, Hasbro announced the result of the first “Fan Built Bot Poll.” Hosted earlier in the year, the poll asked fans around the world to vote on a series of TRANSFORMERS character elements such as faction, personality, vehicle mode and more. Hasbro combined all of the winning elements and unveiled the newest character to be incorporated into TRANSFORMERS lore and will be made into an action figure, part of the “Thrilling 30” line of numbered figures. The character is WINDBLADE, a female AUTOBOT jet who will appear in the “Thrilling 30” numbered line. The WINDBLADE character will make an appearance in future IDW comics as a lasting part of TRANSFORMERS lore with the opportunity to appear in additional brand expressions in the future. The WINDBLADE character action figure will be #30 in the “Thrilling 30” line and becomes available in late 2014.
“The TRANSFORMERS brand and its ‘MORE THAN MEETS THE EYE’ characters have been part of kids lives for generations and fans have given so much to the brand over the years that we’re tremendously excited to give back and offer the opportunity for them to actively participate in many new ways,” said Jay Duke, Vice President of Global TRANSFORMERS Brand Marketing, Hasbro. “With initiatives like the Fan Built Bot Poll and new customizable CONSTRUCT-BOTS action figure line, the power is increasingly in the hands of fans and kids to make the TRANSFORMERS brand their own.”
The “Thrilling 30” numbered items unveiled at Comic-Con and available in 2013 include:

#1 TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX SDCC EDITION 
(Approximate Retail Price: $149.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting TRANSFORMERS toy at over two feet tall, and San Diego Comic-Con will be the fans’ first opportunity to feast their optics on him! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, a converting SCAMPER figure as well as 12 miniature red AUTOBOT and purple DECEPTICON figures to inhabit his AUTOBOT city mode! His lights and sounds take the battle to a whole new level! TITAN CLASS METROPLEX SDCC Edition is the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30th Anniversary.
 

#2 TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LABORATORY
(Approximate Retail Price: $49.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Where do PREDACONS come from? Why, SHOCKWAVE’S Lab, of course! The evil DECEPTICON scientist and his cloning chamber are featured in this SDCC special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. Sold in special collectible “Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30TH Anniversary celebration!

#3 PLATINUM EDITION ULTRA MAGNUS Action Figure
PLATINUM EDITION ULTRA MAGNUS launched in Asia at the end of May 2013 in celebration of Children’s Day in China.  The PLATINUM EDITION ULTRA MAGNUS figure marks the character’s WEAPONIZER debut and features four battle modes and the massive Forge of Solus Battle Hammer.  The figure is packed out in PLATINUM EDITION 5th panel packaging with gold foil designs. The iconic ULTRA MAGNUS is an inspiration to the AUTOBOTS under his command, and a source of terror for the DECEPTICONS who fight against him. His ancient hammer – a mighty artifact known as the Forge of Solus – is a symbol of the strength with which he defends AUTOBOT ideals. The thunderous strike of this incredible hammer has been known to topple even the greatest DECEPTICON warriors. (Approximate Retail Price: $49.99)

 #4 TRANSFORMERS PLATINUM EDITION GRIMLOCK VS. BRUTICUS Set
Featuring the popular DINOBOT, GRIMLOCK character and the DECEPTICON COMBINER, BRUTICUS this #4 item in the TRANSFORMERS Thrilling 30 line lets fans bring the epic Cybertronian battle from the popular TRANSFORMERS: FALL OF CYBERTRON video game from Activision to life in action figure form with updated deco for both figures. This set will be available in the Asia region beginning mid-August and in North America at a later date. (Approximate Retail Price: $99.99)

#5 TRANSFORMERS METROPLEX Ani-Con & Game Convention Edition Action Figure
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting TRANSFORMERS toy at over two feet tall, and the Animation Comic Game Convention in Hong Kong will give fans another opportunity to get their hand on him starting on July 26th! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, a converting SCAMPER figure as well as 12 miniature silver and gold AUTOBOT and DECEPTICON figures to inhabit his AUTOBOT city mode! His lights and sounds take the battle to a whole new level! (Approximate Retail Price: $149.99)

#6 TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LAB set
PREDACONS are on the loose in Asia too with a special edition of this set available only in this region beginning at the end of August! The evil DECEPTICON scientist, SHOCKWAVE and his cloning chamber are featured in this special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. The #6 item features an orange hued PREDAKING, differing from the Comic-Con special edition version. Sold in special collectible “Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30TH Anniversary celebration! (Approximate Retail Price: $49.99)

#7 FIRST LOOK TRANSFORMERS PRIME BEAST HUNTERS OPTIMUS PRIME Action Figure
Available in Asia markets in mid-July, it’s an early look at the largest TRANSFORMERS PRIME BEAST HUNTERS OPTIMUS PRIME in special edition packaging. The AUTOBOT leader gets an upgrade with the Dragon Assault truck mode and 5 dragon-blasting Firebreath Cyclocannons. In this BEAST HUNTERS faceoff against PREDAKING, OPTIMUS PRIME has to run out of ammo at some point, right? Wrong! (Approximate Retail Price: $59.99)

#8 TRANSFORMERS MASTERPIECE ACID STORM Action Figure
Available exclusively at Toys “R” Us in North America and Asia, this is the Masterpiece debut for ACID STORM – a new Seeker to continue the Masterpiece collection. A tactical specialist, ACID STORM has a very specific and very destructive set of skills. He can control the weather by unleashing armor-eating acid rain. AUTOBOTS without umbrellas beware, this Masterpiece ACID STORM will let it pour for the TRANSFORMERS 30th Anniversary celebration! (Approximate Retail Price: $69.00)

#9 TRANSFORMERS MASTERPIECE SOUNDWAVE Action Figure
Available exclusively at Toys “R” Us in North America and Asia, this Masterpiece SOUNDWAVE figure features the tremendously popular, high ranking DECEPTICON Communications Officer with all five cassette minions. Celebrate the 30th Anniversary of TRANSFORMERS with SOUNDWAVE and all his despicable minions. (Approximate Retail Price: $69.99)

#10 TRANSFORMERS PLATINUM EDITION PREDAKING Action Figure
Available exclusively through Amazon.com com in North America and available later in the year as part of the Asia region’s mainline offering, the PLATINUM EDITION PREDAKING figure is the largest Combiner in this much-anticipated re-release. AUTOBOTS beware, because the ultimate predator is on the hunt for someone to pound! He's more powerful than any PREDACON, because he's made of 5 of them! The PREDACON DIVEBOMB, PREDACON HEADSTRONG, PREDACON RAMPAGE, PREDACON RAZORCLAW and PREDACON TOROX figures all convert from robot mode to beast mode and back. But when the battle calls for a giant warrior, they combine to build one enormous PREDAKING figure! (Approximate Retail Price: $119.99)

#11 TRANSFORMERS CONSTRUCT-BOTS PREDACONS RISING PREDAKING Set
Available exclusively at Target in North America as part of the PREDACONS RISING program, the TRANSFORMERS CONSTRUCT-BOTS PREDAKING set features the first PREDACON CONSTRUCT-BOT figure available during the all new segment launch this fall. The ultimate AUTOBOT hunter is now customizable as kids and fans can use the 59 pieces in this set to build a fierce PREDAKING robot figure! Once built, fans can convert him to fierce dragon mode. (Approximate Retail Price: $24.99)

The remainder of the Thrilling 30 numbered items which will be available in 2014 during the anniversary year will then be announced at international Toy Fairs beginning in January 2014.
# # #


About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

Official Hasbro SDCC 2012 Press Release: Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands

Transformers News: Official Hasbro SDCC 2012 Press Release: Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands
Date: Monday, July 9th 2012 1:55pm CDT
Categories: Cartoon News, Company News, Event News, Toy News
Posted by: El Duque | Credit(s): Hasbro

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Views: 106,496

Hasbro has issued the following press release regarding their presence at this year's SDCC:


Image


July 9, 2012
Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands
The Branded Play Company Continues to be the Premiere Destination for fans of Giant Robots, Super Heroes, Intergalactic Battles, Magical Ponies and More at Comic-Con in San Diego

PAWTUCKET, R.I.--(BUSINESS WIRE)-- With globally renowned brands including TRANSFORMERS, MY LITTLE PONY, JEM AND THE HOLOGRAMS, KRE-O and G.I. JOE as well as licensed toy lines for MARVEL, STAR WARS, SESAME STREET and STAR TREK, few exhibitors at Comic-Con International in San Diego can boast the pedigree of properties so significant to the heritage of the popular arts than Hasbro. To celebrate these brands, which span comics, animation, action figures, blockbuster movies and additional entertainment experiences, Hasbro, Inc. (NASDAQ: HAS) will deliver an unprecedented lineup of panels, autograph sessions, special edition toys and more that surpasses anything in its past history at the show. The fan communities of these properties are among the most passionate and dedicated in the world and Hasbro will deliver a tremendous experience tailored specifically for them and all convention goers based on the rich Hasbro portfolio of characters, stories and products.


The Terrorcon Cliffjumper figure, based on the hit Transformers Prime animated series from Hasbro Studios, is one of several special edition toys Hasbro will offer at Comic-Con International in San Diego. (Photo: Business Wire)

Over the years Hasbro has become a Comic-Con International mainstay and its booth remains one of the most popular at the convention. With one of the largest presences at the show, the Company continues to grow its broad range of opportunities for fans spanning Hasbro, HasbroToyShop.com, WIZARDS OF THE COAST, Hasbro Studios and The Hub TV Network and more as Comic-Con continues to expand. Hasbro will deliver unique experiences for attendees, pulling in the creative talent behind its biggest pop culture properties and licensed toy lines including custom displays for its latest toys and action figures.

"Hasbro looks forward to Comic-Con International in San Diego every year," said John Frascotti, chief marketing officer, Hasbro, Inc. "Connecting with our most passionate fans is extremely important to us and we're thrilled to offer an incredible line up of special edition collectibles, panels and opportunities to meet the talent behind our remarkable brands like TRANSFORMERS, MY LITTLE PONY and G.I. JOE that have become synonymous with the popular arts."

The following features highlights of activities across Hasbro brands and licensed properties to be showcased in the Hasbro booth (#3213) and around the convention.

G.I. JOE

From action figures and animated series to movie and video games, the G.I. JOE brand from Hasbro has been an enduring pop culture icon for generations of fans. At Comic-Con, the Hasbro booth will provide G.I. JOE enthusiasts with an up close look at the entire upcoming G.I. JOE: RETALIATION line including newly announced items revealed at the G.I. JOE convention as well as the recently announced G.I. JOE MICRO FORCE line. The Hasbro booth at Comic-Con will be an opportunity for fans to see them in person before they hit shelves in the spring of 2013. The G.I. JOE: RETALIATION movie from Paramount Pictures is scheduled to hit theaters on March 29th, 2013 in 3D and stars Dwayne Johnson, Channing Tatum, Bruce Willis, Adrianne Palicki and more. As G.I. JOE fans know (and knowing is half the battle), the vehicles and costumes featured in the G.I. JOE vs. COBRA saga are just as important as the characters. As a special opportunity for fans, Hasbro will have props from the movie on display including the FIREFLY character's motorcycle and the COBRA COMMANDER character's iconic helmet.

Hasbro and the G.I. JOE publishers at IDW will also be celebrating the ongoing legacy and heritage of G.I. JOE comics by welcoming G.I. JOE comics legend, Larry Hama to its booth for an autograph session on Saturday, July 14 from 1:00-2:00pm. Tickets for the autograph session will be available at the Hasbro booth on Saturday morning beginning at 9:00am and G.I. JOE comics are available for purchase at the IDW booth (#2643).

KAIJUDO: RISE OF THE DUEL MASTERSTM

Produced by Hasbro Studios and currently airing on The Hub TV Network in the U.S., KAIJUDO: RISE OF THE DUEL MASTERSTM is a new animated action-fantasy series based on the popular trading card game from WIZARDS OF THE COAST, a Hasbro subsidiary. The WIZARDS OF THE COAST booth (#3249) will be dedicated to this new property at Comic-Con for fans to experience throughout the show. Hasbro will welcome voice talent from the show including, Scott Wolf the voice of RAY, David Sobolov the voice of TATSURION THE UNCHAINED (a.k.a. "Bob"), Phil Lamar the voice of GABE and Kari Wahlgreen the voice of ALLIE to its booth on Saturday, July 14 from 11:00am-12:00pm. Tickets for the autograph session will be available at the Hasbro booth on Saturday morning beginning at 9:00am while supplies last. The special guests will be signing special edition KAIJUDO: RISE OF THE DUEL MASTERSTM posters featuring their characters from the new animated series. Hasbro will also host a giveaway of limited edition KAIJUDO: RISE OF THE DUEL MASTERS TM posters on Sunday, July 15 from 9:00-10:00am in the Hasbro booth while supplies last.

KRE-O

At Comic-Con, the KRE-O brand from Hasbro boldly goes where no one has gone before. Based on the upcoming STAR TREK sequel from Paramount Pictures and directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun KREON figures based on iconic STAR TREK characters. Fans will be able to see the KRE-O STAR TREK U.S.S. ENTERPRISE set and select KREON figures for the first time in person at the Hasbro Comic-Con booth beginning on Preview Night, July 11.

In a groundbreaking move for entertainment based building sets, Hasbro teamed up with J.J. Abrams, director of the upcoming STAR TREK sequel, to create a KRE-O STAR TREK stop motion digital short. The digital short, produced by Bad Robot, features icons of the STAR TREK saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. Fans can view a teaser trailer now on the KRE-O brand Youtube channel at http://www.Youtube.com/KREO or at the convention in the Hasbro booth.

STAR TREK will mark the third major entertainment property to be featured in the KRE-O line. Hasbro successfully introduced the KRE-O brand in 2011 with building sets featuring its globally popular TRANSFORMERS characters and in 2012 introduced the KRE-O BATTLESHIP line. New KRE-O BATTLESHIP and KRE-O TRANSFORMERS sets will be on display in the Hasbro booth including never before seen KRE-O TRANSFORMERS expressions: KRE-O TRANSFORMERS MICROCHANGERS and KRE-O TRANSFORMERS MICROCHANGERS COMBINERS. Fans won't want to miss these new reveals as well a chance to snap a photo with KRE-O character statues including TRANSFORMERS BUMBLEBEE, a BATTLESHIP ALIEN and STAR TREK CAPTAIN KIRK all in their unique KREON expressions! Fans will also want to get their hands on a special edition KRE-O BATTLESHIP BATTLE-BOAT building set sample pack which will be distributed at various times throughout the show while supplies last.

MARVEL

In a banner year for MARVEL Super Heroes, Hasbro, home of the master MARVEL toy license, will be celebrating its MARVEL'S THE AVENGERS and THE AMAZING SPIDER-MAN toy lines in support of the two massive blockbusters as well its wildly popular MARVEL UNIVERSE and MARVEL LEGENDS collector lines.

Fans of the MARVEL UNIVERSE, MARVEL LEGENDS and other MARVEL action figure lines will want to check out the Hasbro booth for a comprehensive look at the extensive line-up of 2012 toys as well as new, upcoming figures revealed for the first time following the Hasbro MARVEL panel taking place on Saturday at 4:00-5:00pm. Attendees will also get to "assemble" and be "amazing" in the Hasbro booth where they can pose as their own action figure in either an AVENGERS or AMAZING SPIDER-MAN ‘life-sized' MARVEL blister card package!

Visitors will also see something brand new for 2012 as Hasbro showcases its new MARVEL BONKAZONKS stunt battling game line in a unique display. With over one hundred BONKAZONKS figures to collect in 2012, this new stunt battling expression where kids "Flick, Stack, Spin and Attack" their way to victory is a highly collectible and unique way to play with MARVEL Super Heroes! Fans can visit http://www.BONKAZONKS.com for more information about the new game and to battle with BONKAZONKS online.

MY LITTLE PONY

The MY LITTLE PONY brand, a pop-culture phenomenon from Hasbro, gallops into Comic-Con in 2012 with a hit animated series, new toys and an extensive line of licensed goods. Featuring a unique sense of humor, memorable characters and endearing stories about the power of friendship, the MY LITTLE PONY FRIENDSHIP IS MAGIC animated series, produced by Hasbro Studios and airing on The Hub in the U.S., has amassed a fan following as varied as the ponies of PONYVILLE. Comic-Con attendees will be able to snap photos of a life-sized PINKIE PIE character statue, gaze at a giant MY LITTLE PONY cast mural emblazoned on an entire wall within the Hasbro booth and get a look at an extensive line-up of current MY LITTLE PONY toys, licensed apparel and more. The MY LITTLE PONY brand will also unveil the winning design from its "Design a MY LITTLE PONY" contest with the winning figure on display beginning on Preview Night.

To transport fans to and from the convention in style, The Hub will transform the interior and exterior of one car of the San Diego trolley system to create a magical MY LITTLE PONY FRIENDSHIP IS MAGIC experience showcasing some of the series' characters. The train will be styled as the Friendship Express train, which is featured in the popular animated series. The Hub is also unveiling the "My Little Pony Friendship is Magic" themed, 8-bit "Adventure Pony" game on Hubworld.com; visitors to the network's Comic-Con headquarters at popular eatery The Broken Yolk will receive a secret code to gain exclusive access to game.

As a very special experience for fans, Hasbro welcomes several voice actors behind many of the most popular ponies and a story editor from the MY LITTLE PONY FRIENDSHIP IS MAGIC series for an autograph signing session. Andrea Libman, voice of PINKIE PIE and FLUTTERSHY; Tabitha St. Germain, voice of RARITY; Tara Strong, voice of TWILIGHT SPARKLE; Cathy Weseluck, voice of SPIKE; and story editor Meghan McCarthy, will sign MY LITTLE PONY FRIENDSHIP IS MAGIC keepsakes in the Hasbro booth from 3:00-4:00pm on Friday, July 12. Tickets are required for the session and will be distributed beginning at 9:00am on Friday in the Hasbro booth while supplies last.

SESAME STREET

Superheroes abound at Comic-Con every year but not all are the same. Some are strong, some are fast, some are...blue, fuzzy and use their powers of observation to solve problems! Hasbro and its PLAYSKOOL brand are excited to celebrate the upcoming launch of its FLYING SUPER GROVER 2.0 toy. Eric Jacobson, the man behind Super Grover 2.0, will be available for a special autograph session on Thursday, July 12 from 9:30-10:30am in the Hasbro booth. Lucky fans will have the chance to meet Eric for an autograph and pose for a picture with Super Grover 2.0. Tickets for the session will be distributed in the Hasbro booth on Wednesday, July 11 during Preview Night while supplies last (a ticket is required to participate). FLYING SUPER GROVER 2.0 is one of the most talked about preschool toys for the upcoming holiday season and comes to life when kids pick him up and "fly" him around the room. His arms will rise as if he's flying and he will let children know whether he's "Going up" or "Going down!"

STAR WARS

The Force is strong with Hasbro at Comic-Con International as the Company celebrates the recent launch of its popular STAR WARS FIGHTER PODS toy line, new action figures, the epic Course of the Force Lightsaber relay and more! To celebrate the highly collectible STAR WARS FIGHTER PODS line, visitors to the Hasbro booth will be able to pose in front of a unique display featuring DARTH VADER and CHEWBACCA statues in their ‘Micro Heroes, Mega Battles' FIGHTER PODS expression as well as a massive FIGHTER POD in the shape of a DEATH STAR filled with thousands of figures from the new line. Additionally, in what is becoming a Comic-Con tradition for Hasbro, fans of the traditional action figure lines will be able to step inside a ‘life-size' DARTH VADER RETURN OF THE JEDI blister card package and pose as their own action figure. Hasbro will be sampling STAR WARS FIGHTER PODS blind bags featuring one FIGHTER PODS figure and one "Pod" which will be distributed at various times throughout the show to fans while supplies last.

STAR WARS collectors will want to visit the Hasbro booth to get a sneak peak at current and upcoming toys in its MOVIE HEROES, CLONE WARS, VINTAGE, and FIGHTER PODS action figure lines. Fans won't want to miss these reveals as well as a look at the extensive line of STAR WARS vehicle toys and roleplay items to act out the intergalactic saga including ELECTRONIC MASKS, ULTIMATE FX LIGHTSABERS and more.

However, as STAR WARS fans know, the ULTIMATE FX LIGHTSABER can't be contained in the Hasbro booth alone. The ‘elegant weapon' will be featured in the Course of the Force, an Olympic-style Lightsaber relay presented by LucasFilm and Nerdist, taking place in the days leading up to Comic-Con, where participants will make a journey from Santa Monica to San Diego. Participants will hand off a custom Hasbro STAR WARS ULTMATE FX LIGHTSABER, the official Lightsaber of the Course of the Force, to the next runner as they begin their leg of the journey. Hasbro will welcome Ashley Eckstein voice of Ahsoka Tano in STAR WARS THE CLONE WARS and of the STAR WARS Course of the Force to its booth for an autograph session on Sunday, July 15 from 2:30-3:30pm in celebration of the epic Lightsaber relay where she will sign special Course of the Force photos for lucky fans. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Sunday while supplies last.

TRANSFORMERS

The astoundingly prolific TRANSFORMERS brand from Hasbro will have an equally impressive presence at Comic-Con. From action figures to video games, animated series to comics, the TRANSFORMERS brand in 2012 offers an exciting lineup of new takes on the pop-culture powerhouse that is truly "MORE THAN MEETS THE EYE." Hasbro will present the perennially popular TRANSFORMERS brand panel on Friday at 1:30pm where never before seen action figures from across the TRANSFORMERS PRIME, GENERATIONS, BOTSHOTS, KRE-O and RESCUEBOTS expressions will be unveiled. Newly revealed action figures in this presentation will be featured in the Hasbro booth display cases following the panel. Beyond the news-packed panel, Hasbro is delivering all of the new ways to experience the TRANSFORMERS brand in 2012 to Comic-Con with a lineup of events as diverse at the TRANSFORMERS characters themselves!

TRANSFORMERS PRIME

Towering over all of Comic-Con and the Hasbro booth is a 17-foot tall OPTIMUS PRIME statue in the styling of the TRANSFOMERS PRIME animated series — and he has a lot to celebrate. The hit animated series produced by Hasbro Studios currently airing on The Hub in the U.S. recently wrapped its second season for which it won two 2012 Daytime Emmy© Awards, for a total of four since it first premiered in 2010. Hasbro also "rolled out" an extensive line of action figures based on the series and fans will be able to see the full 2012 lineup of TRANSFORMERS PRIME figures in both robot and vehicle mode in an extensive booth presentation including an intricate TRANSFORMERS PRIME diorama featuring space bridges, VEHICONS and more! Plus, Hasbro will distribute samples of TRANSFORMERS PRIME CYBERVERSE Legion Scale figures to convention goers in the Hasbro booth at various times throughout the show, while supplies last. Fans of the series and the iconic voice of OPTIMUS PRIME won't want to miss the "OPTIMUS PRIME: Up Close and Personal" panel on Friday, July 13 at 6:00pm, presented by Hasbro Studios and The Hub TV Network where Larry King, one of the most recognized broadcast interviewers in the world, salutes legendary OPTIMUS PRIME voice actor, Peter Cullen, in an exclusive one-on-one interview.

TRANSFORMERS RESCUE BOTS

TRANSFORMERS RESCUEBOTS, a new animated series from Hasbro Studios and toy line for younger TRANSFORMERS fans, celebrates its first Comic-Con by offering attendees the chance to meet HEATWAVE, one of the series' characters in the Hasbro booth. The HEATWAVE costume character will be in the booth as well as at "The Hub Headquarters at the Broken Yolk" at various times throughout the convention. The TRANSFORMERS RESCUE BOTS series, currently in its first season, airs on The Hub in the U.S.

TRANSFORMERS: THE RIDE-3D

The TRANSFORMERS brand also saw the opening of its very first thrill ride in the U.S. in 2012 with the recent launch of TRANSFORMERS: The Ride-3D at Universal Studios Hollywood. To celebrate the ride at Comic-Con, fans will have the chance to receive limited edition TRANSFORMERS: The Ride-3D commemorative launch posters beginning at 6:00pm in the Hasbro booth while supplies last.

TRANSFORMERS: FALL OF CYBERTRON

In celebration of the upcoming, highly anticipated and critically heralded TRANSFORMERS: Fall of Cybertron video game from Activision, available August 21, 2012, Hasbro will welcome game designers to the Hasbro booth at 10:00am on Friday, July 13 to present a look at game play. Action figures based on the CYBERTRONIAN style of the video game (and featured in the brand's GENERATIONS line) will be on display in the Hasbro booth. For an in-depth TRANSFORMERS: Fall of Cybertron video game experience, fans will also want to check out the Activision booth (#5344).

TRANSFORMERS COMICS

To wrap up Comic-Con in 2012, the TRANSFORMERS brand goes back to the convention's roots and welcomes amazing talent behind two popular comic series from IDW based on the TRANSFORMERS brand. Chris Metzen (writer) and Livio Ramondelli (artist) from the TRANSFORMERS AUTOCRACY series and John Barber (writer) and Andrew Griffith (artist) from the TRANSFORMERS: ROBOTS IN DISGUISE series will be signing autographs from 1:00-2:00pm on Sunday in the Hasbro booth. (TRANSFORMERS comics will be available for purchase in the IDW booth, #2643). Tickets are required for the session and will be distributed beginning at 9:00am on Sunday in the Hasbro booth while supplies last.

AUTOGRAPH SESSIONS, SPECIAL EDITION GIVEAWAYS & EVENTS IN THE HASBRO BOOTH:

Hasbro will offer more events in its booth than ever before. Fans should check the schedule in the Hasbro booth each day for these events and more including Hasbro Global Design team digital sculpting demos, brand experts staffing their areas and costume character photo ops. The following is a list of scheduled highlights.

Wednesday, July 11

6:00—7:00pm: TRANSFORMERS: The Ride-3D limited edition poster giveaway (while supplies last).
Thursday, July 12

9:30-10:30am: Autograph session with Eric Jacobson, the man behind Sesame Street's Super Grover 2.0 character and photo op with Super Grover 2.0. Tickets are required for participation and will be distributed in the Hasbro booth on Wednesday, July 11 during Preview Night (while supplies last).
Friday, July 13

10:00-10:30pm: TRANSFORMERS: FALL OF CYBERTRON and TRANSFORMERS PRIME video game demos by Activision.
3:00-4:00pm: MY LITTLE PONY FRIENDSHIP IS MAGIC animated series autograph session with Andrea Libman, voice of PINKIE PIE and FLUTTERSHY; Tabitha St. Germain, voice of RARITY; Tara Strong, voice of TWILIGHT SPARKLE; Cathy Weseluck, voice of SPIKE; and story editor, Meghan McCarthy. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Friday (while supplies last).
Saturday, July 14

11:00-12:00pm: KAIJUDO: RISE OF THE DUEL MASTERSTM autograph session with voice talent including, Scott Wolf the voice of RAY; David Sobolov the voice of TATSURION THE UNCHAINED (a.k.a. "Bob"); Phil Lamar the voice of GABE; and Kari Wahlgreen the voice of ALLIE to its booth. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Saturday (while supplies last). The featured guests will sign special edition KAIJUDO: RISE OF THE DUEL MASTERS TM posters provided by Hasbro Studios featuring their characters from the new animated series airing on The Hub.
1:00-2:00pm: G.I. JOE IDW Comics autograph session with legendary writer Larry Hama (G.I. JOE: A REAL AMERICAN HERO IDW comics). Tickets are required for participation and will be distributed in the Hasbro booth on beginning at 9:00am on Saturday (while supplies last). G.I. JOE comics are available for purchase at the IDW booth (#2643).
Sunday, July 15

9:00-10:00am: KAIJUDO: RISE OF THE DUEL MASTERSTM special edition poster giveaway
1:00-2:00pm: TRANSFORMERS IDW Comics autograph session with writer Chris Metzen and artist Livio Ramondelli from the TRANSFORMERS AUTOCRACY series and writer John Barber and artist Andrew Griffith from the TRANSFORMERS: ROBOTS IN DISGUISE series will be signing copies of these comics (available for purchase in the IDW booth #2643). Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Sunday (while supplies last).
2:30-3:30pm: Autograph session with Ashley Eckstein voice of AHSOKA TANO in STAR WARS THE CLONE WARS and of the STAR WARS Course of the Force. Ashley will be signing special Course of the Force photos for fans. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Sunday (while supplies last).
Special Edition Giveaways

Throughout the convention, Hasbro will offer fans the opportunity to get their hands on a variety of special edition giveaways and samples of its latest and greatest toy lines. Check the Hasbro booth for a list of times when the following and more will be distributed to fans while supplies last:

KAIJUDO: RISE OF THE DUEL MASTERSTM Special Edition Posters
KRE-O BATTLESHIP BATTLE BOAT Building Set Special Edition Sample Pack
KRE-O BATTLESHIP Special Edition posters and coupons
MARVEL BONKAZONKS Online Game Codes
MY LITTLE PONY FRIENDSHIP IS MAGIC "DESIGN A PONY" Contest Posters
MY LITTLE PONY FRIENDSHIP IS MAGIC Trading Cards
STAR WARS FIGHTER PODS Sample Pack (featuring one figure and one "Pod")
STAR TREK CBS Consumer Products Special Edition Postcards
TRANSFORMERS PRIME CYBERVERSE LEGION Scale Figures (assorted characters)
TRANSFORMERS: THE RIDE-3D Limited Edition Posters
All scheduled appearances and giveaways are subject to change without notice.

PANELS

Every year Hasbro offers an exciting lineup of panels to give fans an inside look at its brands at Comic-Con. In 2012 Hasbro, in conjunction with strategic partners, will present the following panels:

IDW & Hasbro; Thursday, July 12 at 10:00-11:00am in Room 9

Join IDW Senior Editor John Barber (Transformers: Robots in Disguise), editor Carlos Guzman, and Hasbro's Director of Global Publishing Michael Kelly as they reveal secrets and upcoming plans for Transformers, G.I. Joe, Dungeons & Dragons, Magic: The Gathering, and more! A new Transformers series will be announced—as will a new license! All this and special guests Larry Hama (G.I. Joe: A Real American Hero), Chris Metzen (Transformers: Autocracy), Flint Dille (Transformers: Autocracy), Livio Ramondelli (Transformers: Autocracy), Andrew Griffith (Transformers: Robots in Disguise), Brendan Cahill (Transformers: Robots in Disguise), Mike Costa (G.I. Joe: Cobra) and surprise guests!

Hasbro: TRANSFORMERS Brand; Thursday, July 12 at 1:30-2:30pm in Room 24ABC

Aaron Archer (Vice President, Hasbro Design) and Jerry Jivoin (Director, Global TRANSFORMERS Brand) discuss the hottest TRANSFORMERS topics including the TRANSFORMERS PRIME and TRANSFORMERS RESCUE BOTS TV series, action figures, videogames, comics, theme park rides and more. Attendees will also get sneak peeks of upcoming action figures and brand news. Jerry and Aaron will also host some Q+A for your burning TRANSFORMERS questions.

Hasbro Studios & The Hub: MY LITTLE PONY FRIENDSHIP IS MAGIC; Friday, July 13 at 10:00-11:00am in Room: 23ABC

Join special guests from Hasbro Studios and The Hub TV Network's MY LITTLE PONY FRIENDSHIP IS MAGIC as they share details of the making of the animated series and how the "friendship" and "magic" are brought to life. Fans won't want to miss it! Also includes Q&A time.

Hasbro: STAR WARS Action Figures; Friday, July 13 at 11:00-12:00pm in Room 7AB

Derryl DePriest (VP, Global Brand Marketing, Hasbro), Jeff Labovitz (Director, Global Brand Marketing, Hasbro), Brian Merten (Sr. Manager, Product Design, Hasbro), Adam Pagano (Sr. Art Director, Hasbro) and Erik Arana (Star Wars Product Designer, Hasbro) discuss the popular Hasbro Star Wars line. Attendees will also get a sneak peek of upcoming, never before seen items. There will also be some Q+A for burning Star Wars action figure questions.

Hasbro Studios & The Hub: "OPTIMUS PRIME: Up Close and Personal"; Friday, July 13 at 6:00-7:00pm in Room 23ABC

The incomparable Larry King, one of the most recognized broadcast interviewers in the world, goes one-on-one with voice actor Peter Cullen (OPTIMUS PRIME), a talent who is practically synonymous with Comic-Con itself. In this panel, "The King of Interviews" salutes the beloved Cullen and takes attendees through the actor's early days on the original 1984 animated TRANSFORMERS TV series, the three box office smash TRANSFORMERS movies, and his current work on The Hub TV network's Daytime Emmy® Award-winning animated series TRANSFORMERS PRIME from Hasbro Studios. Audience Q&A to follow.

Hasbro Studios & The Hub: "The Making of KAIJUDOTM"; Friday, July 13 at 7:00-8:00pm in Room 24ABC

From Hasbro Studios comes a new animated TV series — KAIJUDO: RISE OF THE DUEL MASTERSTM, seen on The Hub TV Network. Join the cast, including Scott Wolf ("V"), David Sobolov ("Beast Wars: TRANSFORMERS") and panel moderator Phil LaMarr ("Futurama") as well as the Hasbro Studios production team and the R&D team from Wizards of the Coast for a conversation on how they brought the popular KAIJUDOTM trading card game to life in this fantastical new series.

Activision: TRANSFORMERS: Fall of Cybertron Voice Talent; Saturday, July 14 at 10:00-11:00am in Room 24ABC

Legendary TRANSFORMERS voice talent and game experts at developer High Moon Studios will come together in one epic panel to discuss their roles in the upcoming Activision video game, TRANSFORMERS: Fall of Cybertron. The panel will feature Peter Cullen, voice of OPTIMUS PRIME, Gregg Berger, voice of GRIMLOCK, Nolan North, voice of CLIFFJUMPER and BRUTICUS, Matt Tieger, High Moon Studios Game Director and David Cravens, High Moon Studios Senior Creative Director. The panel will give everyone an inside look into bringing favorite characters to life in the making of the game, as well as answers to the questions fans want to know.

Hasbro: MARVEL Action Figures; Saturday, July 14 at 4:00-5:00pm in Room 24ABC

Adam Biehl (Sr. Director, Global Marvel Line at Hasbro), Jesse Falcon (Licensing Director, Marvel), Dwight Stall (Senior Marvel Product Design Manager, Hasbro) and Kristin Hamilton (Sr. Manager, Global Marvel Line at Hasbro) discuss Hasbro's popular MARVEL LEGENGS, MARVEL UNIVERSE, THE AVENGERS, THE AMAZING SPIDER-MAN and MARVEL BONKAZONKS toy lines. Attendees will also get a sneak peek of upcoming, never before seen action figures. There will also be Q+A for fans' MARVEL action figure questions.

HasbroToyShop.com Special Edition Toys

Hasbro's 2012 Comic-Con Special Edition toys available for purchase through the HasbroToyShop.com booth (#3329) while supplies last, include:

G.I. JOE H.I.S.S. TANK VEHICLE WITH SHOCKWAVE DECO AND 3.75" DESTRO & B.A.T. SPECIAL EDITION PACK

After the extreme popularity of last year's G.I. JOE and TRANSFORMERS crossover San Diego Comic-Con special edition, Hasbro has done it again! In 2012, the iconic G.I. JOE vehicle, the H.I.S.S. TANK, will get a DECEPTICON SHOCKWAVE make-over, including a G1 SHOCKWAVE blaster attachment. The set comes with a 3.75-inch DESTRO action figure with special edition DECEPTICON deco, a 3.75-inch COBRA B.A.T. figure with special edition CONSTRUCTICON deco. The set also comes with several ENERGON cubes on a cart, a briefcase full of money, and a small boom box with 3 cassette tapes- better known to TRANSFORMERS fans as the classic alt-mode of DECEPTICON spy SOUNDWAVE along with RATBAT, LASERBEAK, and RAVAGE. Yo, Joe AND Roll Out! (Approximate Retail Price: $64.99 each; Ages: 4 & up)

G.I. JOE 3.75" KIM ARASHIKAGE SPECIAL EDITION FIGURE

The baddest female ninja around will return in the blockbuster film, G.I. Joe: Retaliation, scheduled to hit theaters on March 29th, 2013 in 3D, but first, KIM ARASHIKAGE is making an appearance at San Diego Comic-Con. As the latest G.I. JOE Comic-Con special edition figure, Hasbro will be releasing two movie likeness versions of the fan-favorite ninja. The primary KIM ARASHIKAGE figure is dressed in her classic red ninja suit with a double bladed bisento, while the unmasked variant is wearing a white costume and wielding a kusarigama. (Approximate Retail Price: $14.99 each; Ages: 4 & up)

JEM AND THE HOLOGRAMS Special Edition Doll: HOLLYWOOD JEM

Under license from Hasbro, fans will have a truly outrageous time when they see JEM AND THE HOLOGRAMS Special Edition doll: HOLLYWOOD JEM from Integrity Toys! The fully articulated HOLLYWOOD JEM doll stands 12 inches tall and features rooted pink hair and stunning long eyelashes. Looking fabulously fashionable in capri pants, black high-heel pumps, and a shiny gold-toned jacket (complete with shoulder pads!), HOLLYWOOD JEM is ready to rock the stage. As the leader of JEM AND THE HOLOGRAMS, the HOLLYWOOD JEM doll comes complete with a microphone and silver chromed microphone stand. When the tour is complete, fans can display their doll proudly using the included doll stand. Each HOLLYWOOD JEM Special Edition Doll comes with a certificate of authenticity and a souvenir postcard with artwork from the original JEM AND THE HOLOGRAMS line. (Approximate Retail Price $125; Ages 14 & up)

MARVEL LEGENDS SPECIAL EDITION UNCANNY X-FORCE COLLECTOR'S PACK

Collectors will have a chance to get their ADAMANTIUM claws on these X-FORCE figures in 6" scale for the first time! Featuring ARCHANGEL, WOLVERINE, and PSYLOCKE in costumes from The Fall of Archangel story line, this set comes in a collectable display box with exclusive art by well known comic artist Clayton Crain! (Approximate retail price: $49.99 each; Ages: 4 & up)

MARVEL UNIVERSE 3.75" MASTERS OF EVIL Special Edition 3-Pack

Fueled by a raging need for vengeance against CAPTAIN AMERICA, BARON ZEMO hatches a masterful plan. Not foolish enough to face the AVENGERS alone, he strategically forms one of the most powerful groups of villains ever assembled. The MASTERS OF EVIL 3-Pack includes BARON ZEMO, RADIOACTIVE MAN and TIGER SHARK all appearing in 3.75" scale, and united for a singular purpose: destroying EARTH'S MIGHTIEST HEROES. The villains can also be seen fighting against THE AVENGERS in the exclusive art by Joe Quesada on the SDCC exclusive THE AVENGERS HELICARRIER, sold separately. (Approximate Retail Price $29.99; Ages 4 & up)

MARVEL UNIVERSE S.H.I.E.L.D. SUPER HELICARRIER

Get ready to explore Hasbro's biggest SDCC release yet! Featuring an exclusive deco, this S.H.I.E.L.D. SUPER HELICARRIER is over 4 feet long! In addition, it features 9 working projectile launchers for taking out enemies such as the Masters of Evil (sold separately). This special edition vehicle also features exclusive CAPTAIN AMERICA and MARIA HILL 3.75" figures and specially commissioned box artwork by Joe Quesada. (Approx. Retail Price $129.99; Ages 4 & up)

MY LITTLE PONY 2012 Special Edition Pony

The popular special edition MY LITTLE PONY figure, available this year at the MY LITTLE PONY Fair and Convention and Comic-Con, is sure to be a fan favorite in 2012! Inspired by the animated series MY LITTLE PONY FRIENDSHIP IS MAGIC, this gray, Pegasus pony features rooted blonde hair and a cluster of bubbles for a cutie mark. (Approximate Retail Price: $19.99; Ages 3 & up)

STAR WARS VINTAGE SPECIAL EDITION CARBONITE CHAMBER COLLECTOR'S PACK

Pretend to visit an alternate reality with this incredible package of seven 3.75-inch STAR WARS figures—one figure from each film in the Saga, and one figure only available in this collectible set. Each figure is individually carded with packaging that pays tribute to a "lost" line look that Kenner considered before going with their classic black-and-silver look! This Comic-Con special edition pack will be fans' first chance to get the "lost" packaging, available this fall as variants in the STAR WARS VINTAGE COLLECTION line. In addition, this special collector's pack will be the only place to get an exclusive treat for fans— a 3.75-inch carded JAR JAR BINKS in CARBONITE, which will be hidden in the center of the packaging and can be revealed by raising it through the "CARBONITE CHAMBER" top of the case. The other figures included are a standard JAR JAR BINKS (EPISODE I), CLONE TROOPER LIEUTENANT (EPISODE II), SHOCK TROOPER (EPISODE III), SANDTROOPER (EPISODE IV), PRINCESS LEIA (EPISODE V) AND DARTH VADER (EPISODE VI). (Approximate Retail Price: $79.99; Ages 4 & up)

TRANSFORMERS PRIME TERRORCON CLIFFJUMPER

The DARK ENERGON will be flowing through San Diego this year with the release of this special edition Deluxe scale TERRORCON CLIFFJUMPER figure. Featuring a special "TRANSFORMERS zombie" deco, this figure looks just like he did in the Darkness Rising storyline of Hasbro Studios TRANSFORMERS PRIME animated series. This figure comes with a DARK ENERGON shard and a DARK ENERGON chest attachment in a special edition clam shell packaging designed to look like his head. (Approximate Retail Price: $24.99; Ages 5 & up)

TRANSFORMERS DELUXE BRUTICUS COMBINER

The TRANSFORMERS DELUXE BRUTICUS COMBINER SDCC Special Edition set features the fearsome DECEPTICON, BRUTICUS in a special CYBERTRONIAN deco as seen in the eagerly anticipated video game TRANSFORMERS: FALL OF CYBERTRON from Activision. BRUTICUS is formed when all five deluxe scale ‘combiner' action figures in the set link together. The COMBATICONS characters BLAST OFF, VORTEX, DECEPTICON BRAWL, SWINDLE, and ONSLAUGHT each have three modes: robot, vehicle and a third ‘combiner' mode to link together. This Special Edition also includes removable packaging resembling a silhouette of the DECEPTICON logo that becomes a display case for the BRUTICUS figure. (Approximate retail price: $99.99 each; Ages: 5 & up)

Following the convention, a limited number of each item will be available for purchase online at HasbroToyShop.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved

Hasbro Delivers Hottest Special Edition Toys At SDCC featuring Transformers, G.I. Joe, Jem + more

Transformers News: Hasbro Delivers Hottest Special Edition Toys At SDCC featuring Transformers, G.I. Joe, Jem + more
Date: Wednesday, June 27th 2012 5:00pm CDT
Categories: Collectables, Comic Book News, Company News, Event News, Press Releases, Toy News
Posted by: Seibertron | Credit(s): Hasbro

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Here is a press release from Hasbro regarding their SDCC exclusives and pricing.

HASBRO DELIVERS THE HOTTEST SPECIAL EDITION TOYS AT SAN DIEGO COMIC-CON, FEATURING TRANSFORMERS, G.I. JOE, MY LITTLE PONY AND MORE


PAWTUCKET, R.I. (June 26, 2012) —In what has become a highly anticipated annual tradition, Hasbro, Inc. (NASDAQ: HAS) is coming to Comic-Con International in San Diego, California, with an array of special edition action figures and toys that are set to be some of the hottest items available at the show. This year, the special edition figures are drawn from the lore of some of Hasbro’s most popular brands, as well as eagerly anticipated movies, animated series and video games.

The special edition items will be available at the HasbroToyShop booth (#3329) at Comic-Con International starting on Preview Night, July 11th (while supplies last), as well as in very limited quantities after the show at HasbroToyShop.com. Highlights of the range of special edition toys include a one-of-a-kind chance to own JAR JAR BINKS from the STAR WARS films encased in Carbonite, a huge TRANSFORMERS DECEPTICON ‘Combiner’ figure based on the hotly anticipated video game TRANSFORMERS: FALL OF CYBERTRON, a fan-favorite Pony character from the hit Hasbro Studios produced TV series My Little Pony Friendship is Magic and even a massive vehicle from MARVEL’s THE AVENGERS franchise!

“The Hasbro brand and design teams greatly enjoy conceptualizing and developing the highly sought after special edition figures for Comic-Con year over year,” said John Frascotti, chief marketing officer, Hasbro. “Each Hasbro item features a fan favorite character or other nod to the most passionate fan bases of our brands and product lines that don’t exist in the more widely available main line. We have a lot of fun developing these toys and are thrilled to be able to provide fans unique expressions of their favorite pop-culture properties.”

The comprehensive list of Hasbro’s 2012 San Diego Comic-Con special edition items features:


G.I. JOE

G.I. JOE 3.75" KIM ARASHIKAGE SPECIAL EDITION FIGURE
(Approximate Retail Price: $14.99 each; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
The baddest female ninja around will return in the blockbuster film, G.I. Joe: Retaliation, scheduled to hit theaters on March 29th, 2013 in 3D, but first, KIM ARASHIKAGE is making an appearance at San Diego Comic-Con. As the latest G.I. JOE Comic-Con special edition figure, Hasbro will be releasing two 3.75” movie likeness versions of the fan-favorite ninja. The primary KIM ARASHIKAGE figure is dressed in her classic red ninja suit with a double bladed bisentō, while the unmasked variant is wearing a white outfit and wielding a kusarigama.

G.I. JOE H.I.S.S. TANK VEHICLE WITH SHOCKWAVE DECO AND 3.75" DESTRO & B.A.T. SPECIAL EDITION PACK
(Approximate Retail Price: $64.99 each; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
After the extreme popularity of last year’s G.I. JOE and TRANSFORMERS crossover San Diego Comic-Con special edition offering, Hasbro has done it again! In 2012, the iconic G.I. JOE vehicle, the H.I.S.S. TANK, will get a DECEPTICON SHOCKWAVE make-over, including a G1 SHOCKWAVE blaster attachment. The set comes with a 3.75” DESTRO action figure with special edition DECEPTICON deco, a 3.75” COBRA B.A.T. figure with special edition CONSTRUCTICON deco. The set also comes with several ENERGON cubes on a cart, a briefcase full of money, and a small boom box with 3 cassette tapes- better known to TRANSFORMERS fans as the classic alt-mode of DECEPTICON spy SOUNDWAVE along with RATBAT, LASERBEAK, and RAVAGE. Yo, Joe AND Roll Out!


JEM AND THE HOLOGRAMS

JEM AND THE HOLOGRAMS Special Edition Doll: HOLLYWOOD JEM
(Integrity Toys/Ages 14 and up/Approximate Retail Price $125/Available through HasbroToyShop.com Booth #3329 at Comic-Con International in San Diego)
Under license from Hasbro, fans will have a truly outrageous time when they see JEM AND THE HOLOGRAMS Special Edition doll: HOLLYWOOD JEM! The fully articulated HOLLYWOOD JEM doll stands 12 inches tall and features rooted pink hair and stunning long eyelashes. Looking fabulously fashionable in capri pants, black high-heel pumps, and a shiny gold-toned jacket (complete with shoulder pads!), HOLLYWOOD JEM is ready to rock the stage. As the leader of JEM AND THE HOLOGRAMS, the HOLLYWOOD JEM doll comes complete with a microphone and silver chromed microphone stand. When the tour is complete, fans can display their doll proudly using the included doll stand. Each HOLLYWOOD JEM Special Edition Doll comes with a certificate of authenticity and a souvenir postcard with artwork from the original JEM AND THE HOLOGRAMS line. Following the convention, a limited number will be available on HasbroToyShop.com.


MARVEL

MARVEL LEGENDS SPECIAL EDITION UNCANNY X-FORCE COLLECTOR’S PACK
(Approximate retail price: $49.99 each; Ages: 4 & up; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
Collectors will have a chance to get their ADAMANTIUM claws on these X-FORCE figures in 6” scale for the first time! Featuring ARCHANGEL, WOLVERINE, and PSYLOCKE in outfits from The Fall of Archangel story line, this set comes in a collectible display box with exclusive art by well known comic artist Clayton Crain!

MARVEL UNIVERSE 3.75” MASTERS OF EVIL Special Edition 3-Pack
(Approximate Retail Price $29.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Fueled by a raging need for vengeance against CAPTAIN AMERICA, BARON ZEMO hatches a masterful plan. Not foolish enough to face the AVENGERS alone, he strategically forms one of the most powerful groups of villains ever assembled. The MASTERS OF EVIL 3-Pack includes BARON ZEMO, RADIOACTIVE MAN and TIGER SHARK all appearing in 3.75” scale, and united for a singular purpose: destroying EARTH'S MIGHTIEST HEROES. The villains can also be seen fighting against THE AVENGERS in the exclusive art by Joe Quesada on the SDCC exclusive THE AVENGERS HELICARRIER. (sold separately).

MARVEL UNIVERSE S.H.I.E.L.D. SUPER HELICARRIE
(Ages 4 & up; Approximate Retail Price $129.99; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
Get ready to explore Hasbro’s biggest SDCC release yet! Featuring an exclusive deco, this S.H.I.E.L.D. SUPER HELICARRIER is over 4 feet long! In addition, it features 9 working projectile launchers for taking out enemies such as the Masters of Evil (sold separately). This special edition vehicle also features exclusive CAPTAIN AMERICA and MARIA HILL 3.75” figures and specially commissioned box artwork by Joe Quesada.


MY LITTLE PONY

MY LITTLE PONY 2012 Special Edition Pony
(Approximate Retail Price $19.99; Ages 3 & up; Available through the MY LITTLE PONY Fair & Convention, and the HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
The popular special edition MY LITTLE PONY figure, available this year at the MY LITTLE PONY Fair and Convention and San Diego Comic-Con, is sure to be a fan favorite in 2012! Inspired by the animated series “My Little Pony Friendship is Magic,” this gray, Pegasus pony features rooted blonde hair and a cluster of bubbles for a cutie mark. Following both conventions, a limited number will be available on HasbroToyShop.com.


STAR WARS
STAR WARS VINTAGE SPECIAL EDITION CARBONITE CHAMBER COLLECTOR’S PACK
(Approximate Retail Price: $79.99; Ages 4 & up; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
Pretend to visit an alternate reality with this incredible package of seven 3.75” STAR WARS figures—one figure from each film in the Saga, and one figure only available in this collectible set. Each figure is individually carded with packaging that pays tribute to a “lost” line look that Kenner considered before going with their classic black-and-silver look! This Comic-Con special edition pack will be fans’ first chance to get the “lost” packaging, available this fall as variants in the STAR WARS VINTAGE COLLECTION line. In addition, this special collector’s pack will be the only place to get an exclusive treat for fans— a 3.75” carded JAR JAR BINKS in CARBONITE, which will be hidden in the center of the packaging and can be revealed by raising it through the “CARBONITE CHAMBER” top of the case. The other figures included are a standard JAR JAR BINKS (EPISODE I), CLONE TROOPER LIEUTENANT (EPISODE II), SHOCK TROOPER (EPISODE III), SANDTROOPER (EPISODE IV), PRINCESS LEIA (EPISODE V) AND DARTH VADER (EPISODE VI).


TRANSFORMERS

TRANSFORMERS PRIME TERRORCON CLIFFJUMPER
(Approximate Retail Price: $24.99; Ages 5 & up; Available through HasbroToyShop.com #3329 at San Diego Comic-Con)
The DARK ENERGON will be flowing through San Diego this year with the release of this special edition Deluxe scale TERRORCON CLIFFJUMPER figure. Featuring a special “TRANSFORMERS zombie” deco, this figure looks just like he did in the Darkness Rising storyline of Hasbro Studios TRANSFORMERS PRIME animated series. This figure comes with a DARK ENERGON shard and a DARK ENERGON chest attachment in a special edition clam shell packaging designed to look like his head.

TRANSFORMERS DELUXE BRUTICUS COMBINER
(Approximate retail price: $99.99 each; Ages: 5 & up; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
The TRANSFORMERS DELUXE BRUTICUS COMBINER San Diego Comic-Con special edition set features the fearsome DECEPTICON, BRUTICUS in a special CYBERTRONIAN deco as seen in the eagerly anticipated video game TRANSFORMERS: FALL OF CYBERTRON from Activision. BRUTICUS is formed when all five Deluxe scale ‘combiner’ action figures in the set link together. The COMBATICONS characters BLAST OFF, VORTEX, DECEPTICON BRAWL, SWINDLE, and ONSLAUGHT each have three modes: robot, vehicle and a third ‘combiner’ mode to link together. This special edition set also includes removable packaging resembling a silhouette of the DECEPTICON logo that becomes a display case for the BRUTICUS figure.

# # #

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.


As we reported earlier this month, you can find our gallery of official pictures of Hasbro's SDCC exclusives below.

Seibertron.com wrote:Our friends at Hasbro have supplied us with the official images of the their exclusives for this year's SDCC. Not just the Transformers exclusives, we've got them all: G.I.Joe, My Little Pony, Star Wars, and Marvel. Click here to view the full gallery of SDCC 2012 Hasbro exclusives.

This year's Transformers exclusives include:

  • The Transformers/G.I.Joe Crossover H.I.S.S. Tank Shockwave set, which features Destro, a Constructicon deco B.A.T., Tiny Soundwave with cassettes, and more.
  • Transformers Prime "Rust In Peace" Zombie Cliffjumper in special packaging
  • Transformers: Fall of Cybertron Bruticus Giftset in game accurate deco

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Official Images: Hasbro SDCC 2012 Exclusives

Transformers News: Official Images: Hasbro SDCC 2012 Exclusives
Date: Thursday, June 7th 2012 11:17pm CDT
Categories: Cartoon News, Company News, Event News, Game News, Toy News
Posted by: El Duque

Discuss This Topic · Permanent Link
Views: 64,313

Our friends at Hasbro have supplied us with the official images of the their exclusives for this year's SDCC. Not just the Transformers exclusives, we've got them all: G.I.Joe, My Little Pony, Star Wars, and Marvel. Click here to view the full gallery of SDCC 2012 Hasbro exclusives.

This year's Transformers exclusives include:

  • The Transformers/G.I.Joe Crossover H.I.S.S. Tank Shockwave set, which features Destro, a Constructicon deco B.A.T., Tiny Soundwave with cassettes, and more.
  • Transformers Prime "Rust In Peace" Zombie Cliffjumper with Dark Energon accessories in special packaging
  • Transformers: Fall of Cybertron Bruticus Giftset in game accurate deco

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Activision Publishing Highlights Immersive and Innovative Slate of Video Games at E3

Transformers News: Activision Publishing Highlights Immersive and Innovative Slate of Video Games at E3
Date: Monday, June 4th 2012 9:40am CDT
Categories: Company News, Event News, Game News, Press Releases
Posted by: Seibertron | Credit(s): Activision

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Views: 58,387

FOR IMMEDIATE RELEASE


ACTIVISION PUBLISHING HIGHLIGHTS IMMERSIVE AND INNOVATIVE SLATE OF VIDEO GAMES AT ELECTRONIC ENTERTAINMENT EXPO 2012

Slate Features Three Blockbuster Franchises- Call Of Duty®: Black Ops II, Skylanders Giants™ And Transformers™: Fall Of Cybertron

Santa Monica, CA - June 4, 2012 - Cutting-edge innovation and experiential digital entertainment will be on display from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), at the 2012 Electronic Entertainment Expo (E3 Expo) taking place at the Los Angeles Convention Center on June 5 - 7, 2012. Highly anticipated and fan-favorite titles Call of Duty®: Black Ops II, Skylanders Giants™ and TRANSFORMERS™: FALL OF CYBERTRON lead Activision's line-up of blockbuster titles being showcased in the South Hall, booth #647.

"The level of creativity driving video games has never been greater. Our industry has the greatest talent in the world and E3 gives us all a chance to showcase the innovative titles that will continue to make games the leading form of entertainment today," said Eric Hirschberg, CEO of Activision Publishing. "This year's line-up is one of our strongest, and we can't wait for our fans to see for themselves."

Activision's full E3 Slate Includes:
Call of Duty: Black Ops II - The most groundbreaking and ambitious Call of Duty to date, Call of Duty: Black Ops II pushes the boundaries of the record-setting franchise and will turn the future black for everyone worldwide on November 13th. Set in the year 2025, Call of Duty: Black Ops II propels players into a near-future, introducing them to a fiction that is taking root in today's headlines. Advanced weaponry, robotics and drone warfare define the battle space and challenges players to ask, "What happens when someone steals the keys" and turns our greatest strengths into our greatest weaknesses? Strike Force Levels bring a fresh take on single-player missions, introducing players to sandbox-style gameplay and branching storylines for the first time in franchise history. With equally ambitious Zombies and multiplayer modes yet to be unveiled, Call of Duty: Black Ops II delivers the complete package, offering fans the most expansive Call of Duty experience ever. (Developed by Treyarch for Xbox 360™ video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Windows PC.; not yet rated by the ESRB.)

Skylanders Giants - Skylanders Giants builds upon the breakthrough fundamentals of the Skylanders Spyro's Adventure™-- merging the physical and virtual realms with an innovative line of cross-platform toys with "brains," which players everywhere can magically bring to life in the world of Skylands. Using the mystical Portal of Power®, players once again lead a team of heroic Skylanders in a new adventure to save their world. Portal Masters will journey through new areas of Skylands, encountering new enemies, solving fun puzzles, overcoming different hazards and obstacles, and finding a variety of collectable rewards and treasure. Skylanders Giants introduces sixteen new characters to build on the magic of Skylanders Spyro's Adventures, including super-sized giants with powers to match, as well as the new LightCore™ Skylanders that light-up in the game and in the real-world as players transport them to Skylands using the Portal of Power. Additionally, the game features new Hero Challenges, more Battle Mode gameplay, and advanced integration across console, handheld, mobile and Skylanders UniverseSM. (Developed by Toys for Bob for Wii™, Nintendo 3DS™, Xbox 360, PlayStation 3 system, Windows PC and mobile devices; not yet rated by the ESRB.)

TRANSFORMERS: FALL OF CYBERTRON - TRANSFORMERS: FALL OF CYBERTRON allows players to experience the darkest hours of the war between the AUTOBOTS and DECEPTICONS as they vie for control of their dying home world. Fans will fight through both sides of the TRANSFORMERS' most epic battles that culminate in their legendary exodus from CYBERTRON. With the stakes higher than ever, players will embark on an action-packed journey through massive, war-torn environments designed around each character's unique abilities and alternate forms, including GRIMLOCK's nearly indestructible T-Rex form and the legendary COMBATICONS combining into the colossal BRUTICUS. Taking the franchise's competitive multiplayer to all-new heights, TRANSFORMERS: FALL OF CYBERTRON lets fans go head-to-head in blistering AUTOBOT vs. DECEPTICON matches after creating their own unique characters with the most in-depth, advanced customization ever before seen in a TRANSFORMERS game. Additionally, High Moon Studios is announcing at E3 that they have listened to the passionate PC fans and have been working closely with fellow developer Mercenary Technology to create a PC sku that will launch day and date with the console versions on August 28. (Developed by High Moon Studios for Xbox 360 and PlayStation 3 system and by Mercenary Technology for Windows PC; rated "T" for Teen on all platforms by the ESRB.)

The Amazing Spider-Man™ - Go beyond Sony Picture Entertainment's Columbia Pictures feature film and find out what happens next in The Amazing Spider-Man video game, which brings Spider-Man's free-roaming, web-slinging action back to New York City. Players take on the role of a young Peter Parker discovering his new Spider-Man powers and added Super Hero responsibilities, using the game's innovative Web Rush mechanic to swing freely around Manhattan, combat a variety of criminal activities and take on classic Marvel Super Villains, such as Rhino, Iguana, Felicia Hardy and more. Set against an original story crafted by Hollywood writer Seamus Kevin Fahey (Spartacus: Vengeance, Spartacus: Gods of the Arena, Battlestar Galactica) that takes place entirely after the events of the upcoming feature film, The Amazing Spider-Man video game delivers an immersive and cinematic adventure allowing players to truly harness the power of your friendly neighborhood Spider-Man. (Developed by Beenox for Xbox 360, PlayStation 3 system, Wii, and Nintendo 3DS, with a Windows PC version slated for release later in the year; developed by Other Ocean for Nintendo DS™; rated "T" for Teen on Xbox 360, PlayStation 3 system and Wii and "E10+" on Nintendo DS by the ESRB.)

007™ Legends - Celebrating the Bond franchise's 50th anniversary, the latest installment in the video game series - 007 Legends - launches gamers back through time to relive a selection of James Bond's iconic and intense undercover missions from the popular films. A first-of-its-kind Bond video game, 007 Legends features an original, overarching storyline tying together five classic Bond movie-inspired missions plus a sixth mission based on this year's highly-anticipated movie - SKYFALL - which will be available post launch as free downloadable content, to offer the most diverse Bond gaming experience yet! Delivering the action that gamers expect from a Bond game, 007 Legends equips players with state-of-the-art spy gadgets, an arsenal of weapons, and sleek vehicles as they jet off to exotic locations and utilize Bond's unmatched combat abilities, quick wits, class and style to take down notorious villains and their brutal henchmen and perform impressive stunts. (Developed by Eurocom for Xbox 360, PlayStation 3 system and Windows PC; not yet rated by the ESRB.)

Family Guy: Back to the Multiverse - Family Guy: Back to the Multiverse features an all-new original narrative which is an expansion on the popular episode, "Road to the Multiverse", turning the outrageous world of Family Guy into an action-packed video game filled with nods to the long-running comedy. Playing as either Stewie or Brian, each with unique abilities and weapons, players will battle their favorite Family Guy characters as they advance through 'Multiverse' themed levels in their pursuit to battle Stewie's evil twin, Bertram, who has returned and is hell-bent on destroying Quahog. Fans will also be able to team up in co-op multiplayer mode or compete against each other in competitive multiplayer levels - all with a Family Guy twist. (Developed by Heavy Iron for Xbox 360 and PlayStation 3 system; not yet rated by the ESRB.)

For assets and more information on Activision's E3 video game line-up, please visit http://www.activision.com/presscenter.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.

About Hasbro
Hasbro, Inc (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com

About FAMILY GUY
FAMILY GUY follows the adventures of endearingly ignorant dad Peter Griffin and his hilariously odd family of middle-class New Englanders - wife Lois, daughter Meg, son Chris, baby Stewie and dog Brian - in Quahog, Rhode Island. The animated series, which features the voice talents of Seth MacFarlane, Alex Borstein, Seth Green and Mila Kunis, is a 20th Century Fox Television production. Seth MacFarlane is creator/executive producer. Mark Hentemann and Steve Callaghan serve as executive producers/showrunners, while Chris Sheridan, Danny Smith, Alec Sulkin and Wellesley Wild are executive producers. Become a fan of FAMILY GUY on Facebook at www.facebook.com/familyguy and follow the series on Twitter at www.twitter.com/familyguyonfox (@familyguyonfox).

About Twentieth Century Fox Consumer Products
A recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third-party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future, including statements about the expected release dates of CALL OF DUTY: BLACK OPS II, THE AMAZING SPIDER-MAN, TRANSFORMERS: FALL OF CYBERTRON, 007 LEGENDS, SKYLANDERS GIANTS, and FAMILY GUY: BACK TO THE MULTIVERSE, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.


Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Wii, Nintendo DS and Nintendo 3DS are trademarks of Nintendo.

SKYLANDERS GIANTS, SKYLANDERS SPYRO'S ADVENTURE, and LIGHTCORE are trademarks; SPYRO'S UNIVERSE is a service mark; and CALL OF DUTY, CALL OF DUTY BLACK OPS, SPYRO, PORTAL OF POWER, and ACTIVISION are registered trademarks of Activision Publishing, Inc.

HASBRO and its logo, TRANSFORMERS, and its associated characters are trademarks of Hasbro and are used with permission. ©2012 Hasbro. All rights reserved. Game ©2012 Activision Publishing, Inc.

MARVEL, Spider-Man, and all related characters: TM & © 2012 Marvel Entertainment, LLC and its subsidiaries. Licensed by Marvel Characters B.V. www.marvel.com. Game © 2012 Activision Publishing, Inc.

007 Legends and related James Bond trademarks ©1962-2011 Danjaq, LLC and United Artists Corporation. 007TM and related James Bond trademarks are trademarks of Danjaq, LLC and licensed by EON. Game code ©2012 Activision Publishing, Inc.

All other trademarks and trade names are the properties of their respective owners.

[a]listdaily feature on Transformers: Fall of Cybertron

Transformers News: [a]listdaily feature on Transformers: Fall of Cybertron
Date: Thursday, May 3rd 2012 5:38pm CDT
Categories: Company News, Game News, Interviews, Press Releases
Posted by: Delicon | Credit(s): thealistdaily.com, Activision, High Moon Studios

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Views: 56,777

Activision's upcoming (and highly anticipated) Transformers: Fall of Cybertron video game continues to generate a lot of buzz. [a]listdaily.com recently spent some time with High Moon Studios President Peter Della Penna and Marketing Manager Greg Agius to talk about the game and the brand in general. Below is an excerpt.

Transformers: Fall of Cybertron hits shelves on August 28th.

[a]list: How did you get a chance to do a game based on an original take on Transformers in the first place?

Peter Della Penna: It was pretty obvious to us and Activision, that our studio capabilities and sensibilities were a great fit for the Transformers license. Also, it was perfect timing for us to develop a Transformers game that was not based on the film property and did not interfere with the movie franchise release schedule. The natural place for us to go was back to our childhood roots in G1 and start telling the story of Transformers before they came to earth.

[a]list: What are ways that you look to bring in fans of the classic cartoon series? Do you try and tap veteran voice actors?

Greg Agius: Authenticity is our biggest strength at High Moon Studios. You walk around the studio and you see G1 fans everywhere. I'd say that bleeds through to the game in every way. The look and the feel all are heavily inspired by G1. But everything is updated so that it feels right and up to date with the look of a modern game. Landing original G1 voices like Peter Cullen to voice Optimus Prime and Gregg Berger to do Grimlock is another key. Transformers: Fall of Cybertron reboots your childhood and makes it cool again!

[a]list: What games do you try to emulate as far as being successful with a classic brand? Do you try and learn something from the recent Batman and Spider-Man games?

Peter Della Penna: Game wise I would say both Batman and Spider-Man are great references. Especially the Batman Arkham series where everything you do in those games drives the player back to the core of what makes Batman so cool. For us, it's about transformation and the variety of awesome characters in the Transformers lore.


To view the full article, click here!

Seibertron.com - The Ultimate Transformers resource!

Transformers: Fall of Cybertron Gameplay Trailer and Release Date 08 / 28 / 12

Transformers News: Transformers: Fall of Cybertron Gameplay Trailer and Release Date 08 / 28 / 12
Date: Wednesday, March 28th 2012 2:03pm CDT
Categories: Company News, Game News, Media
Posted by: GetRightRobot | Credit(s): Activision

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Views: 53,588

The new Transformers: Fall of Cybertron Gameplay Trailer is live now at www.Gamespot.com. The video has has been embedded below on Seibertron.com's YouTube Channel. The current release date is scheduled for August 28th of this year! Hopefully High Moons Studio will be announcing whether or not there will be pre-order or store exclusive content.


Hasbro Announcement! Toy Fair 2012

Transformers News: Hasbro Announcement!  Toy Fair 2012
Date: Thursday, February 9th 2012 1:22pm CST
Categories: Company News, Event News, Media, Press Releases, Site Articles, Toy News
Posted by: GetRightRobot | Credit(s): Hasbro

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Views: 107,916

Hasbro has posted some interesting information on what we can expect to see at the 109th American International Toy Fair in New York, NY. Mr. Seibertron and El_Duque will be on hand bringing you all the latest coverage beginning this weekend. However, the good folks at Hasbro have given a little heads up on some of the products that will be on hand:

Hasbro wrote:Throughout the year in 2012, kids and fans of the globally popular TRANSFORMERS brand will get to experience the “MORE THAN MEETS THE EYE” property in a variety of new and exciting ways. In February, the new animated series TRANSFORMERS RESCUE BOTS and the second season of the hit animated series TRANSFORMERS PRIME, both from Hasbro Studios, will debut on The Hub television network. And, for the first time ever beginning in March, most of the TRANSFORMERS action figure expressions will adopt the TRANSFORMERS PRIME styling to complement the award winning series. Also in March, Hasbro will introduce a new toy segment called TRANSFORMERS BOT SHOTS, a whole new way to play out TRANSFORMERS battles. Available in favorite characters like OPTIMUS PRIME and BUMBLEBEE, kids can choose their power, crash into battle and defeat their opponent. TRANSFORMERS BOT SHOTS automatically convert when you crash ‘em! Sold one per pack, fans can collect 44 different BOT SHOTS figures across the product line. Then in May, fans will have another new way to experience the TRANSFORMERS brand with the launch of the highly anticipated new motion-based thrill ride TRANSFORMERS: THE RIDE-3D, opening at Universal Studios Hollywood. To finish the year with even more entertainment experiences, TRANSFORMERS fans will be able to enjoy the much buzzed about new video game TRANSFORMERS: Fall of Cybertron from Activision and High Moon studios as well as the highly anticipated TRANSFORMERS UNIVERSE MMO from Jagex both launching in Fall. Roll Out!


More than Transformers, Hasbro is bringing a ton of other great products from Bey Blade to My Little Pony and host of new G.I. Joe toys and games to coicide with new Joe film. To read more about the Hasbro Toy Fair contingent, click here! Keep checking Seibertron.com this weekend for all the news regarding Toy Fair 2012!

Activision officially announces "Transformers: Fall Of Cybertron" Video Game for 2012

Transformers News: Activision officially announces "Transformers: Fall Of Cybertron" Video Game for 2012
Date: Thursday, October 6th 2011 1:10pm CDT
Categories: Company News, Game News, Media, Press Releases
Posted by: Seibertron | Credit(s): Activision

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Views: 117,375

Activision just sent us the official press release for Transformers Fall of Cybertron as well as the official logo for our use.

Activision wrote:FOR IMMEDIATE RELEASE

TRANSFORMERS: FALL OF CYBERTRON VIDEO GAME OFFICIALLY ANNOUNCED FOR 2012

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Details of Successor to the Critically Acclaimed War for Cybertron Game Revealed in Upcoming Game Informer Magazine Cover Story


Santa Monica, CA - October 6, 2011 - Gamers will finally experience the epic battles that shaped the history of the AUTOBOTS and DECEPTICONS with the fall 2012 release of Activision Publishing, Inc.'s (Nasdaq: ATVI) TRANSFORMERS: FALL OF CYBERTRON for the Xbox 360® and PlayStation®3 computer entertainment system. Currently in development by the acclaimed team at High Moon Studios, TRANSFORMERS: FALL OF CYBERTRON takes fans through the final, darkest hours of the civil war between the AUTOBOTS and DECEPTICONS as they fight for control of their dying planet, ultimately leading to their storied exodus from home.

More information about the upcoming game can be found in the November 2011 cover story of Game Informer magazine on sale beginning October 14, which will feature never before seen artwork and dual, limited edition covers. Eager fans can visit http://www.GameInformer.com for updated news, features, interviews and videos throughout the next few weeks.

"High Moon Studios is an extremely talented development team having raised the bar of gameplay and TRANSFORMERS authenticity in their games," said David Oxford, Executive Vice President at Activision Publishing. "TRANSFORMERS: FALL OF CYBERTRON is an extraordinary project both for the studio and the TRANSFORMERS gaming legacy - the stakes are higher and the scale much larger than ever before, and we absolutely cannot wait for fans to see all the new characters and epic action that awaits them."

"Hasbro has worked hand in hand with Activision to create a fully original storyline that details the climactic battles leading to the famed exodus of the TRANSFORMERS characters from CYBERTRON," said Mark Blecher, SVP of Digital Media and Marketing, Hasbro. "Our team at Hasbro is looking forward to exploring and expanding the TRANSFORMERS story again with an incredible blockbuster video game that will blow fans away next year."

For more information and exclusive updates, fans can visit http://www.facebook.com/transformersgame and follow the team via Twitter @HighMoonStudios.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.

Cautionary Note Regarding Forward-looking Statements:Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Game © 2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.

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