Hasbro Launches BE FEARLESS BE KIND, a Philanthropic Initiative to Nurture Empathy and Compassion in Youth, and Help Them Put Kindness into Action
Program Equips Parents, Educators and Youth with Resources to Help Kids Stand Up for Others, Be Inclusive and Take Action When They See a Problem
PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, today launched BE FEARLESS BE KIND, its largest philanthropic initiative ever, designed to empower kids to have the empathy, compassion and courage to stand up for others and be inclusive throughout their lives. This initiative builds upon the work that Hasbro and the Hasbro Children's Fund have been doing with generationOn, the youth service division of Points of Light.
"We know the amazing difference kids can make by putting empathy into action through service, and we've seen how that work changes them, giving them confidence and a greater sense of purpose," said Karen Davis, Hasbro's Senior Vice President of Global Philanthropy and Social Impact, and President of the Hasbro Children's Fund. "BE FEARLESS BE KIND features resources, partnerships and campaigns with the common goal of creating a generation of kids who include everyone, appreciate differences and experience the feeling of fulfilment that comes with making a difference."
The core elements of BE FEARLESS BE KIND are dedicated to teaching empathy, putting empathy into action, and celebrating kind kids who serve as positive role models and changemakers.
"We recognize that empathy is a critical social skill that impacts our youth and our world," said Brian Goldner, Hasbro's Chairman, President and Chief Executive Officer. "Hasbro has always been committed to standing up for children, and we are pleased to be using our resources to help address this important issue."
To help nurture empathy and compassion, parents and adults can access proven tools and resources through an online hub, www.BEFEARLESSBEKIND.com:
The website features a curated toolkit with best-in-class materials developed by Ashoka, the world's largest network of changemakers and social innovators.
A custom series of mindfulness videos offers adults and their children the opportunity to practice meditation focused on inspiring kindness and empathy.
Third-party resources, including book recommendations and articles, provide additional information and inspiration for parents and educators interested in nurturing empathy.
Putting Empathy into Action
As part of the initiative, Hasbro and its partners offer a variety of programs throughout the year to help kids put empathy into action:
The first new program to launch was generationOn's Rules of Kindness campaign, which invited kids and teens to create their own "rules of kindness" and a plan to put them into action. The campaign, which ran September 1 through October 17, inspired more than 110,000 youth from eight countries to share their rules and action plans.
Starting in November, Hasbro and generationOn will be hosting the seventh annual Joy Maker Challenge, encouraging youth to spread joy and kindness to people in need during the holidays. For every kid engaged in service throughout the Joy Maker Challenge between November 21 and December 23, Hasbro will donate a toy or game to Toys for Tots (up to $1 million). To date, more than 950,000 total acts of service have been completed.
Hasbro proudly supports NO BULLY, an evidence-based program that leverages student empathy to prevent and stop bullying in schools and in after-school programs. Hasbro brought this approach to the school district where its corporate headquarters are located in Pawtucket, RI, as well as schools across the US through an innovative AmeriCorps partnership. In addition, Peace Summit projects, designed by NO BULLY and featured on the BE FEARLESS BE KIND website, help educators involve students in reducing bullying in schools and promoting peace.
Two new global partnerships with Special Olympics and Creative Vision's Rock Your World have been established to help develop empathy and compassion in kids around the world:
Special Olympics Unified Schools program facilitates sports and education initiatives of Special Olympics in schools to foster respect and dignity for people with intellectual disabilities; change actions and attitudes among peers without intellectual disabilities; and promote social inclusion for all.
Creative Vision's Rock Your World inspires middle and high school students globally to change their world through the use of media. To date, more than 600,000 students in 25,000 schools have used their free curriculum to make a difference around issues they care about.
Celebrating Kind Kids
BE FEARLESS BE KIND recognizes and celebrates kids who are making a positive difference:
For the past seven years, Hasbro has recognized Hasbro Community Action Heroes who embody empathy, kindness, and leadership as they serve their community through volunteerism. The ten 2016 Heroes, who will be announced on November 1, will receive an educational scholarship in honor of their work.
Through its partnership with the Special Olympics Unified Schools program, Hasbro will also recognize one student in each of the areas where it has US offices: Rhode Island, Seattle, Los Angeles and Miami, with the Hasbro Kindness Award for extraordinary empathetic leadership.
Hasbro employees are also bringing empathy-building activities to the communities where they live and work through Team Hasbro, the company's employee volunteer program, which enjoys an 89 percent participation rate.
To learn more about Hasbro's BE FEARLESS BE KIND initiative, visit www.BEFEARLESSBEKIND.com, follow the company on Twitter (@Hasbro), and join the conversation online using #BeKind and #BFBK.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
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Litzky Public Relations
Stephanie Vermillion, 201-222-9118
Leah Wander, 201-222-9118
Katy Hendrickson, 401-727-5603
Source: Hasbro, Inc.
About Hasbro Brand Licensing & Publishing
Hasbro is committed to leveraging its beloved brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and our newest franchise HANAZUKI to Create the World’s Best Play Experiences. At Brand License Europe 2016, Hasbro will continue to bring our stories to life across multiple mediums including entertainment, publishing and branded experiences. Hasbro will also showcase a successful range of High End Fashion from industry taste-makers, as well as a broad range of consumer products including Toys & Games, Back to School and Apparel & Accessories at this year’s show.
Product Categories (8)
Character & Entertainment > Character & Animation
Character & Entertainment > Digital Content/Gaming
Character & Entertainment > Film
Character & Entertainment > Music
Character & Entertainment > Performance
Character & Entertainment > Theme Park
Character & Entertainment > Toys & Games
Character & Entertainment > TV/Broadcast
Where are the areas of improvement for Hasbro in the UK and Ireland and how are you looking to tackle these?
The team has done a phenomenal job in all areas. The key for our team is to be relentlessly focused on driving our business, understanding our consumer and connecting with them across all possible touch points.
Simply put, we must not be satisfied with our current momentum and always be seeking out new opportunities to connect with our consumer.
Having moved to the UK from the US, what do you view as the key differences for Hasbro between both markets?
Simply put, there are many differences and many similarities, but that is only on the surface. I want to immerse myself in the culture, learn from my team, our retailer partners and the consumers.
I was born and raised in Canada and have lived in the USA for the past nine years. I have been fortunate to travel to and work in many countries and know that many differences exist, but the common bonds are also very strong. I can’t wait to learn more about these great countries and their people.
We are reaching out today to share some exciting Transformers movie news from Hasbro’s Allspark Pictures and Paramount. At Hasbro’s Analyst Presentation this morning during Toy Fair, Hasbro Chairman, President and CEO Brian Goldner announced new details about the next three films in the multi-billion dollar global franchise.
In partnership with Paramount, the writers’ room assembled by Hasbro’s Allspark pictures has created several exciting new Transformers stories and is beginning development on the next three theatrical films.
· In 2017, Michael Bay will direct the next chapter of the Transformers films, with Mark Wahlberg returning to star. That film is slated for release on June 23.
· On June 8, 2018, a new film is being developed which will tell the never before heard story of Bumblebee, one of the most beloved characters from Hasbro’s Transformers universe.
· A third new film will continue the story of Hasbro’s iconic franchise which is scheduled for release on June 28, 2019.
Die Transformers Mini-Cons sind kleine Transformers, die sich im Handumdrehen verwandeln lassen. Die zahlreichen Charaktere sind bereits seit Staffel 1 fester Bestandteil der TV-Serie und direkt bereit für den Einsatz. Sie sind zudem auch in Form von Mini-Con Battle Packs erhältlich, inklusive einem Mini-Con, einer verwandelbaren Transformers-Figur sowie zahlreichen Ausrüstungsgegenständen.
Produkt: Transformers Robots in Disguise Minicons
Alter: ab 5 Jahren
Verfügbar ab: Januar 2016
Produkt: Transformers Robots in Disguise
Mini-Cons Battle Pack
Alter: ab 5 Jahren
Verfügbar ab: Januar 2016
Va'al quick translation wrote:Small, one-step transformations. As seen in the animated series, ready for battle. Also come in Battle Packs, with armour pieces and a Transformer figure.
Der Gigawatt-Optimus Prime aus der bekannten TV-Serie „Robots in Disguise“ verwandelt das Kinderzimmer in eine aktiongeladene Transformers-Welt. In sieben Transformationsschritten wird er vom coolen Truck zum Roboter. Zusammen mit dem enthaltenen Mini-Con entfaltet der Autobot dann seine ganzen Kräfte. Steckt man ihn an Optimus an, aktivieren sich Sound- und Lichteffekte. Dynamische Flugsounds bei Bewegung sowie adaptierbare Flügel und Laser-Kanonen komplettieren den Spielspaß des Gigawatt Optimus Prime.
Produkt: Transformers Robots in Disguise Gigawatt Optimus Prime
Alter: ab 5 Jahren
Verfügbar ab: Herbst / Winter 2016
Va'al quick translation wrote:Transform your play area into an action-packed world. Seven step conversion. Mini-cons included to activate light and sound effects. Flight sounds when moving and posable wings and laser guns.
Hasbro Showcases Global Franchises at Brand Licensing Europe 2015
MY LITTLE PONY and TRANSFORMERS Branded Fashion Lines and the Return of Classic Characters ACTION MAN and STRETCH ARMSTRONG Among New Licenses Announced
LONDON--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ:HAS) arrives at Brand Licensing Europe 2015 to spotlight its range of beloved global franchise brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and JEM AND THE HOLOGRAMS. Named a top 10 Global Licensor by License! Global magazine earlier this year, Hasbro continues to expand its presence throughout Europe with a comprehensive lifestyle licensing portfolio, notably focused on high-end apparel lines that turn the iconic MY LITTLE PONY and TRANSFORMERS brands into fashionable favourites, as well as broad expansions within its licensed toy & game offerings. A key property on display at the show, the MY LITTLE PONY franchise will continue enchanting fans of all ages with the release of a highly anticipated full-length animated feature film, produced by Hasbro's Allspark Pictures, slated to debut globally in 2017.
"Entertainment and immersive storytelling have been the driving force behind our powerhouse portfolio of franchise brands," said James Walker, VP Brand Licensing, Hasbro Europe. "We're proud to grow our licensing programme across Europe by translating great entertainment into an incredible lifestyle lineup that allows us to bring our stories to life and engage consumers across multiple mediums including entertainment, publishing and even more branded experiences."
At BLE, Hasbro will also unveil several new relationships with leading European licensees across Fashion and Toy & Game categories, including:
SIMBA DICKIE FOR TRANSFORMERS
Hasbro announces a new licensing agreement with Dickie Toys, a Simba Dickie Group company, to develop a line of TRANSFORMERS branded vehicles and playsets that will debut in 2016. The range is slated to include RC cars, die cast vehicles, vehicles with lights and sounds, and themed playsets.
FYODOR GOLAN FOR TRANSFORMERS
Following a successful line of MY LITTLE PONY womenswear, the TRANSFORMERS brand is next to get fashionable as UK designers FYODOR GOLAN swap rainbows for robots and ‘roll out' their latest inspired collection of high-end TRANSFORMERS branded apparel, first seen during London Fashion Week this September.
PHILIPP PLEIN FOR TRANSFORMERS
After Philipp Plein launched TRANSFORMERS branded shirts for men earlier this year, he now translates the TRANSFORMERS brand into a fashion brand for women. These high-end designer dresses include great attention to detail and extravagant applications, including a TRANSFORMERS character made of rhinestones.
MARIA ESCOTÉ FOR MY LITTLE PONY
Acclaimed Catalan designer Maria Escoté announces a license agreement with the MY LITTLE PONY brand, focused on a new fashion line slated to debut during Madrid Fashion Week in February 2016. Fans can discover how she takes the most iconic pieces of the MY LITTLE PONY world and turns them into fashion by following #MLPbyMariaEscote.
MY LITTLE PONY BY UNDIZ
Hasbro's MY LITTLE PONY brand continues to be a fashion powerhouse with its latest release, the MY LITTLE PONY by UNDIZ collection. Featuring retro MY LITTLE PONY designs, the line of underwear and nightwear is currently being sold in over 100 UNDIZ stores and online.
The STRETCH ARMSTRONG toy will once again be pulled to his limits by kids as Hasbro licenses global rights for its iconic toy brand to The Character Group. The hilarious action figure, first launched in 1976, will bring a new round of enjoyment to today's kids with a line of STRETCH ARMSTRONG classic toys to be released summer 2016.
The ACTION MAN brand celebrates its 50th anniversary in 2016! To mark the occasion, Hasbro has licensed Art + Science International, a specialist company in developing and launching retro toys, to release five ACTION MAN collector edition figures in June 2016. The range will feature the classic British infantrymen, the skier, the parachutist, the scuba diver, and the footballer, each inspired by the best of the ACTION MAN brand and featuring accessories, gripping hands, a realistic "flock" of hair, and ACTION MAN's famous scar.
STICKLE BRICKS AND MR. FROSTY
Under license from Hasbro, GP Flair re-launches two classic brands in the UK: STICKLE BRICKS and MR. FROSTY. Starting in 2016, a new generation of children will be sticking, stacking, and building their way to developing better dexterity and imagination with the STICKLE BRICKS brand, the perfect first construction toy for toddlers. GP Flair will also re-release the MR. FROSTY frozen slushy maker in 2016, which first became a household favourite when it debuted in 1980.
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
Toy World has learnt that Hasbro will not be exhibiting at Toy Fair in 2016 because of the proximity of dates of Toy Fair and the Nuremberg Toy Fair in 2016.
A spokesperson from Hasbro UK told Toy World: “Hasbro will not be exhibiting at the next London Toy Fair due to the complexity of the global toy show calendar in 2016. As part of a global organisation we have had to make this tough choice to ensure we utilise our people and resources as efficiently as possible. We nevertheless continue to maximise support for Hasbro’s sales in the UK and remain committed to the toy industry. This is wholeheartedly demonstrated by our attendance at many of the other UK shows and events, our extensive showroom at our Stockley Park offices and our passionate involvement in the Industry’s charitable ventures. We would like to wish London Toy Fair 2016 every success.”
Majen Immink, head of Toy Fair operations and sales commented: “We are sorry not to be welcoming Hasbro back to Toy Fair in 2016. Every year we do expect to see changes in the floor plan as some exhibitors won’t be able to return for varying reasons. We fully appreciate that the date change in 2016 will have impacted on some of our exhibitors more than others. We are nevertheless encouraged by the response by exhibitors and the number of returnees to the show. We have worked hard to mitigate the issues created by the change in the schedule but we do understand that we will not have solved the issues for every company. We, of course, look forward to welcoming everyone back in 2016 and beyond.”
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