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Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images
Date: Friday, February 13th 2015 1:06pm CST
Categories: Cartoon News, Company News, Press Releases, Toy News
Posted by: Va'al | Credit(s): Hasbro

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Views: 19,010

Did you think Transformers Rescue Bots had been overlooked? Look again, below, and find out it is not so! Toy Fair New York brings us another Hasbro press release and product description for the younger animated series, including new characters Salvage, Blurr and High Tide - check it all out below.

PLAYSKOOL HEROES 2015 PRODUCT DESCRIPTIONS


Super hero action begins with the PLAYSKOOL HEROES product line, specifically designed for younger kids who are excited for big kid adventures! Based on characters from TRANSFORMERS RESCUE BOTS, MARVEL SUPER HERO ADVENTURES, and STAR WARS GALACTIC HEROES, these fun vehicles, figures, and playsets are sized right for little hands and include easy to use features. With the introduction of all new vehicles, exciting explorations are right around the corner!


TRANSFORMERS RESCUE BOTS

Inspired by the hit animated television series, TRANSFORMERS RESCUE BOTS fans will recognize even more friendly faces as new characters and vehicles from the show are introduced into the 2015 product line. With all new rescue tools and vehicle modes, little heroes will enjoy playing out heroic adventures.

TRANSFORMERS RESCUE BOTS products for 2015 include:

TRANSFORMERS RESCUE BOTS FEATURED BOT Assortment
(Ages 3-7 years/Approx. Retail Price: $4.99/Available:Spring 2015)

The bots are armed and ready for action! These figures may be small, but with all new rescue tool activations they’re ready for big adventures! The new a ssortment includes HEATWAVE THE FIREBOT figure
with rescue axe and BOULDER THE CONSTRUCTION BOT figure with a rescue drill. The OPTIMUS PRIME figure with a rescue saw and new recruit HIGH TIDE figure with rescue claw join the assortment in Fall 2015.
Each figure sold separately.

TRANSFORMERS RESCUE BOTS RESCAN Assortment
(Ages 3-7 years/Approx. Retail Price: $9.99/Available:Spring 2015)

The RESCUE BOTS are back and ready to roll! With easy to do conversion, kids can play out exciting adventures with SALVAGE, BLURR, and OPTIMUS PRIME figures. The core cast of RESCUE BOTS are also featured in the assortment: BLADES THE FLIGHT BOT figure in classic helicopter form, the BUMBLEBEE figure in his iconic car form, and CHASE THE POLICE BOT figure in classic police car form. Each sold separately.


TRANSFORMERS RESCUE BOTS ELITE RESCUE HEATWAVE Figure
(Ages 3-7 years/Approx. Retail Price: $19.99/Available: Spring 2015)

Roll to the rescue with TRANSFORMERS RESCUE BOTS ELITE RESCUE HEATWAVE the FIREBOT Figure! Standing at
10 inches tall, the ELITE RESCUE HEATWAVE figure converts to a fire engine form. With a simple twist, convert the ELITE RESCUE HEATWAVE figure from bot mode to vehicle mode. The ELITE RESCUE HEATWAVE figure includes a removable ladder and push-activated rescue claw. There’s no adventure this bot can’t handle!


TRANSFORMERS RESCUE BOTS MINI SCENE PACK
(Ages 3-7 years/Approx. Retail Price: $14.99/Available: Fall 2015)

Little adventurers can join in the action with all new figures and vehicles inspired by the show! With recognizable characters and friendly faces, each MINI SCENE pack contains a RESCUE BOTS figure, human character figure and vehicle featured in iconic scenes in the TRANSFORMERS RESCUE BOTS animated series.
Sized right for little hands, the mini scene packs include SHARK SUB CAPTURE with BLADES THE FLIGHT-BOT and DR. MOROCCO or TUNNEL DRILL RESCUE with CHASE THE POLICE-BOT and GRAHAM BURNS. Each pack sold separately.


TRANSFORMERS RESCUE BOTS HIGH TIDE Playset
(Ages 3-7 years/Approx. Retail Price: $29.99/Available: Fall 2015)

RESCUE BOTS fans can dive into big sea adventures as they take command of the TRANFORMERS RESCUE BOTS HIGH TIDE Playset! The new recruit, HIGH TIDE, now acts as the new RESCUE BOTS command center for ocean rescues. Load the HIGH TIDE figure into the command center console, then pull up on the lever to help HIGH TIDE assume full command of his ship. When High Tide needs to dive below for a deep sea rescue, press down on the lever, and twist open the hull to reveal HIGH TIDE converted into his mini submarine form! Preschoolers will be amazed at this easy to do conversion. The High Tide playset also comes with a capture cage with trap door and a crane with multiple rescue tools.


TRANSFORMERS RESCUE BOTS EPIC FIGURE Assortment
(Ages 3-7 years/Approx. Retail Price: $9.99/Available: Fall 2015)

Little heroes can join in on epic RESCUE BOTS adventures with the TRANSFORMERS RESCUE BOTS EPIC FIGURE
assortment’s newest recruits! Standing at 12-inches tall, the SALVAGE and BLURR figures are ready to save the day! When little ones are ready to begin their mission, open the each figure’s chest to reveal a command center for the two-inch RESCUE BOTS mini-figures (each sold separately)! The new SALVAGE and BLURR figures join the existing collection, which includes HEATWAVE THE FIREBOT, BOULDER THE CONSTRUCTION BOT, BLADES THE FLIGHT-BOT, and CHASE THE POLICE BOT figures. Each figure sold separately.


Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Toy Fair US 2015 Coverage Robots in Disguise Product Descriptions and New Images

Transformers News: Toy Fair US 2015 Coverage Robots in Disguise Product Descriptions and New Images
Date: Friday, February 13th 2015 10:50am CST
Categories: Cartoon News, Company News, Event News, Toy News
Posted by: william-james88 | Credit(s): Hasbro

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Here is the official press release for upcoming Robots in Disguise toys in 2015. Though a few have been announced in the past, this is the first official confirmation for:

TRANSFORMERS: ROBOTS IN DISGUISE MINI-CON DEPLOYERS

TRANSFORMERS: ROBOTS IN DISGUISE SUPER BUMBLEBEE

TRANSFORMERS: ROBOTS IN DISGUISE MINI-CONS (SINGLE PACK) which include:

- SLIPSTREAM
- DRAGONUS
- DIVEBOMB
- SAWBACK

Pictures of some of these figures have been mirrored below the Press Release statements. These pictures include, among others, Super Bumblebee, a Minicon for Deployer Drift and Deployer Fracture.

TRANSFORMERS: ROBOTS IN DISGUISE – 2015 PRODUCT DESCRIPTIONS



New for 2015, Hasbro’s TRANSFORMERS: ROBOTS IN DISGUISE line features fun play patterns and a fresh new style, based on the hotly anticipated new animated series TRANSFORMERS: ROBOTS IN DISGUISE.

TRANSFORMERS: ROBOTS IN DISGUISE, premiering on Cartoon Network in March 2015, features a brand new chapter in the history of the TRANSFORMERS franchise. Featuring BUMBLEBEE as the leader of a team of young AUTOBOTS, the series features the new team of TRANSFORMERS saving the Earth from the menace of STEELJAW and an all new group of
wild and dangerous DECEPTICONS!

The innovative figures put the action in your hand with 1-Step Changers and 3-Step Changers. You can also download the new TRANSFORMERS: ROBOTS IN DISGUISE mobile game and scan each figure into the app. Each figure is imprinted with a scannable shield that when scanned into the app unlocks that character for battle action!

The 2015 TRANSFORMERS: ROBOTS IN DISGUISE line from Hasbro features the following products:

Action Figures

TRANSFORMERS: ROBOTS IN DISGUISE 3-STEP CHANGERS Assortment
(Ages 5 years & up/Approx. Retail Price: $19.99/Available: Spring 2015)

Each TRANSFORMERS: ROBOTS IN DISGUISE THREE-STEP CHANGERS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015 in a fun, larger size with an amazingly fluid conversion. Kids can convert each figure in three steps and get right into the action! Characters include:
BUMBLEBEE and GRIMLOCK. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons
or more!

TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $14.99/Available: Spring 2015)

Each TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015. Warrior figures feature classic puzzle play for fans that want the traditional TRANSFORMERS experience. These detailed figures are great for collectors and kids as
they convert from robot to vehicle in 10 steps or less and come with a unique weapon accessory. High articulation means more action play, as fans can pose their figures and play out their favorite battles from the new animated series with GRIMLOCK, BUMBLEBEE, STEELJAW, and STRONGARM. Each sold separately. Take the action to your mobile device.
Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE TITAN HEROES Action Figure Assortment
(Ages 4 years & up /Approx. Retail Price: $12.99/Available: Spring 2015)

Kids and collectors alike will have big fun with these 12-inch scale action figures based on the new animated series coming to Cartoon Network in 2015. Each non-converting figure features five points of articulation and packs a lot of play at a great price! Characters include: OPTIMUS PRIME, BUMBLEBEE, and STEELJAW. Each sold separately. Take the
action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE LEGION CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $5.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE LEGION figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015 in a small-scale, collectable figure that converts from robot to vehicle in 10 steps or less! Characters include: BUMBLEBEE, OPTIMUS PRIME, STEELJAW, and STRONGARM. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE 1-STEP CHANGERS Assortment
Ages 5 years & up/Approx. Retail Price: $9.99/Available: Spring 2015)

Each TRANSFORMERS: ROBOTS IN DISGUISE ONE-STEP CHANGERS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015, and converts from robot to vehicle and back in one awesome step! Characters include: BUMBLEBEE, UNDERBITE, SIDESWIPE, and STRONGARM. Each sold
separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE Tiny Titans
(Ages 4 years & up/Approx. Retail Price: $2.49/Available: Spring 2015)
Get a bot that’s small but mighty in this Tiny Titans figure pack! Each Blind Bag includes 1 miniature [non-converting?]Transformers figure and a character card for your collection. Which one will you get? There’s only one way to find out! Collect all 12 to start building your Tiny Titans Transformers army today, including all your favorite characters: SIDESWIPE, STRONGARM, GRIMLOCK, OPTIMUS PRIME, BUMBLEBEE and more. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MINI-CON DEPLOYERS
(Ages 6 years & up/Approx. Retail Price: $19.99/Available: Fall 2015)
DEPLOYERS figures team with exclusive deployable MINI-CON figures to demolish enemies! Pick a side and choose a warrior: AUTOBOT DRIFT or DECEPTICON FRACTURE. Each DEPLOYERS figure comes with one MINI-CON figure that it can deploy into battle! DEPLOYERS figures convert from robot to vehicle in less than 10 steps. Their MINI-CON teammates convert in just one. AUTOBOT DRIFT figure works with all buzzsaw-shaped MINI-CON figures. DECEPTICON FRACTURE figure works with all torpedo-shaped MINI-CON figures. Collect and deploy! Take the action to your mobile device.
Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MEGA OPTIMUS PRIME
(Ages 5 years & up/Approx. Retail Price: $29.99/Available: Fall 2015)
The heroic AUTOBOT Commander is ready for battle in a flash! This OPTIMUS PRIME figure stands over 11 inches tall and converts from truck to powerful robot in one smooth motion! Simply pull the trailer apart to convert from vehicle to robot, then push the figure's chest and swing the cab down to convert back. The built-in connector ports let kids attach MINI-CON figures (each sold separately) and use them as weapons and armor for battle. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE SUPER BUMBLEBEE
(Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2015)
Heroes don't come any bigger than BUMBLEBEE, and BUMBLEBEE figures don't come any bigger than this! At over 19 inches tall, SUPER BUMBLEBEE can stand up to any DECEPTICON threat. The light-up figure recognizes whether it's in vehicle or robot mode and plays unique sounds in each. The figure changes from robot to vehicle in less than 3 steps and it plays the classic TRANSFORMERS conversion sound effect when going from one mode to another. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MINI-CONS (SINGLE PACK)
(Ages 5 years & up/Approx. Retail Price: $4.99/Available: Fall 2015)
These bots don't just go on the attack, they are the attack! Based on the MINI-CONS seen in the TRANSFORMERS: ROBOTS IN DISGUISE animated series, MINI-CON figures convert from robot to weapon mode in one simple step. Choose from buzzsaw-shaped AUTOBOT MINI-CONS or torpedo-shaped DECEPTICON MINI-CONS, then customize each figure with the included battle accessories. Team them with DEPLOYERS figures (each sold separately) and deploy each MINI-CON figure into battle. Collect and deploy an entire MINI-CON army! Characters include: SLIPSTREAM, DRAGONUS, DIVEBOMB, and SAWBACK. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!


Transformers News: Toy Fair US 2015 Coverage New Robots in Disguise Products

Transformers News: Toy Fair US 2015 Coverage New Robots in Disguise Products

Transformers News: Toy Fair US 2015 Coverage New Robots in Disguise Products

Transformers News: Toy Fair US 2015 Coverage New Robots in Disguise Products

Transformers News: Toy Fair US 2015 Coverage New Robots in Disguise Products

Transformers News: Toy Fair US 2015 Coverage New Robots in Disguise Products

Transformers News: Toy Fair US 2015 Coverage New Robots in Disguise Products

Toy Fair US 2015 Coverage - Transformers Generations Combiner Wars Product Descriptions and Images: Ultra Magnus, Cyclonus and More

Transformers News: Toy Fair US 2015 Coverage - Transformers Generations Combiner Wars Product Descriptions and Images: Ultra Magnus, Cyclonus and More
Date: Friday, February 13th 2015 10:47am CST
Categories: Company News, Event News, Toy News
Posted by: Va'al | Credit(s): Hasbro

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Views: 29,166

Hungry for some Transformers Generations news from Toy Fair New York 2015? The Hasbro press room has released several docuemnts showing off their new products for 2015, and Generations Combiner Wars is going to be big! Read on below for more information on Protectobots, Cyclonus, Ultra Magnus and Devastator!

TRANSFORMERS GENERATIONS COMBINER WARS – 2015 PRODUCT DESCRIPTIONS



Hasbro’s TRANSFORMERS GENERATIONS line of action figures features characters and expressions from throughout the more than 30 years of the Transformers brand. In 2015 the GENERATIONS line unites under one big story – COMBINER WARS!
Courage is Stronger Combined! In the COMBINER WARS, giant super robots, formed by teams of AUTOBOTS and DECEPTICONS, battle for the fate of the universe. The evil DECEPTICON STARSCREAM plans to use these giant robots as weapons to lay waste to entire planets, conquering worlds with the might of the powerful but unstable DECEPTICON Combiner: MENASOR. The AUTOBOTS rally their own Combiners to stop them. With the freedom of the universe pushed to the brink, OPTIMUS PRIME must master the power of Combination to defeat the DECEPTICONS!
Fans of all ages can play out this story with key action figure scales with in the line. DELUXE, VOYAGER, and select LEGENDS scale figures can be combined together to create larger scale Combiner robot figures!

The 2015 TRANSFORMERS GENERATIONS line from Hasbro features the following products:

TRANSFORMERS GENERATIONS COMBINER WARS LEGENDS Assortment(Ages 8 & up/Approx. Retail Price: $9.99/Available: Spring 2015)

Courage is Stronger When Combined! TRANSFORMERS GENERATIONS COMBINER WARS LEGENDS assortment includes fan favorite TRANSFORMERS characters, re-imagined for the present day. Featuring the simplest conversion in the TRANSFORMERS GENERATIONS line, these figures are also the perfect introduction for kids ready to move up to the more sophisticated world of TRANSFORMERS GENERATIONS. They're also detailed enough to appeal to the collector. Figure converts in 7 or more steps. Select figures within the assortment can convert into a weapon or accessory for a TRANSFORMERS COMBINER figure (sold separately) and each includes a Collector Card. Figures in 2015 include HUFFER and DECEPTICON BLACKJACK. Each sold separately.

TRANSFORMERS GENERATIONS COMBINER WARS DELUXE Assortment(Ages 8 & up/Approx. Retail Price: $16.99/Available: Spring 2015)

Courage is Stronger When Combined! Each TRANSFORMERS GENERATIONS COMBINER WARS DELUXE figure can be combined with three other DELUXE figures to form the limbs and one VOYAGER figure as the body (each sold separately) to form a gigantic TRANSFORMERS COMBINER robot. Each Deluxe figure is based on a classic TRANSFORMERS character and converts from vehicle to robot form, and has a third mode as a limb of a larger COMBINER robot. Fans can create a large-scale COMBINER figure such as SUPERION or MENASOR and they can also mix and match the limbs to build their own COMBINER figure! Use LEGENDS scale figures to add weapons and accessories! Figure converts in 9 or more steps. Each figure features incredible detail and classic conversion for a premium look and feel. 16 figures will be available in 2015 including PROTECTOBOT STREETWISE, PROTECTOBOT BLADES, Protectobot First Aid, and Protectobot Rook. Each sold separately. Each Deluxe figure includes a full-size, full-length issue of IDW Publishing’s TRANSFORMERS: COMBINER WARS comic book series or a collector card.

TRANSFORMERS GENERATIONS COMBINER WARS VOYAGER Assortment(Ages 8 & up/Approx. Retail Price: $24.99/Available: Spring 2015)

Courage is Stronger When Combined! Each TRANSFORMERS GENERATIONS COMBINER WARS VOYAGER figure converts from robot to vehicle and also in its body mode can be combined with four DELUXE figures, the arms and legs, (each sold separately) to form a gigantic TRANSFORMERS COMBINER robot. Fans can create a large-scale COMBINER figure such as SUPERION or MENASOR and they can also mix and match the limbs to build their own COMBINER figure! Use LEGENDS scale figures to add weapons and accessories! Characters include PROTECTOBOT HOT SPOT, CYCLONUS and more. Figure converts in 10 or more steps. Each VOYAGER scale figure is based on a classic TRANSFORMERS character and includes a Collector Card. Each sold separately.

TRANSFORMERS GENERATIONS COMBINER WARS LEADER Assortment(Ages 8 & up/Approx. Retail Price: $44.99/Available: Spring 2015)

Courage is Stronger When Combined! The TRANSFORMERS Generations Leader class figures include the most powerful and legendary characters rendered in incredible detail and with impressive conversions. Each large, feature-packed LEADER scale action figure is based on a classic TRANSFORMERS character, like ULTRA MAGNUS, and features a firing projectile, massive weaponry and working vehicle features. Figure converts in 15 or more steps. Each figure is sold separately and includes a Collector Card.

TRANSFORMERS GENERATIONS COMBINER WARS CONSTRUCTICON DEVASTATOR(Ages 8 & up/Approx. Retail Price: $149.99/Available: Fall 2015)

TRANSFORMERS GENERATIONS COMBINER WARS figures form some of the largest TRANSFORMERS robots ever seen, and this one tops them all. This mega-pack unites all six of the CONSTRUCTICONS in one place. Each figure is rendered in incredible detail and features impressive conversion from robot to construction vehicle and back. But that's just the beginning — the six Voyager Scale figures combine to form the ultimate DECEPTICON weapon: the mighty CONSTRUCTICON DEVASTATOR, the largest TRANSFORMERS COMBINER robot figure!

# # #


Transformers News: Toy Fair US 2015 Coverage - Transformers Generations Combiner Wars Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers Generations Combiner Wars Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers Generations Combiner Wars Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers Generations Combiner Wars Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers Generations Combiner Wars Product Descriptions and Images

Toy Fair US 2015 Coverage - Hasbro Press Release

Transformers News: Toy Fair US 2015 Coverage - Hasbro Press Release
Date: Friday, February 13th 2015 10:22am CST
Categories: Company News, Event News, Press Releases
Posted by: Va'al | Credit(s): Hasbro

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Views: 13,209

Company Unveils New Introductions from MONOPOLY, MY LITTLE PONY, NERF and More


PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) will showcase its 2015 lineup of innovative brand experiences at the American International Toy Fair in New York City.


"Following successful receptions at the Nuremberg, London and Hong Kong Toy Fairs earlier in the year, we look forward to unveiling our latest introductions of our consumer-insights led, storytelling-driven brands in New York City, and engaging with customers and fans," said John Frascotti, President, Hasbro Brands. "In 2015, Hasbro will continue to deliver the world's best play experiences with our robust portfolio of properties including our own franchise brands, LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS and our partner brands including STAR WARS, MARVEL, SESAME STREET and JURASSIC WORLD."


About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company's Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).

© 2015 Hasbro, Inc. All Rights Reserved.

HAS-PR

Toy Fair US 2015 Coverage - Hasbro Investor Event: Devastator, Rescue Bots, and More

Transformers News: Toy Fair US 2015 Coverage - Hasbro Investor Event: Devastator, Rescue Bots, and More
Date: Friday, February 13th 2015 9:26am CST
Categories: Company News, Event News, Toy News
Posted by: Va'al | Credit(s): Hasbro

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Views: 20,654

Toy Fair is not yet begun, and already we have news from Hasbro regarding their product updates in the Transformers lines, thanks to their Investor Update at Toy Fair! Read on below to find out a summary of the webcast made available, touching upon Combiner Wars, Robots in Disguise, Transformers 5, and their multi-media platforms being developed at the moment.

The biggest, quite literally, piece of news that may interest all of our readers, is the reveal of the first official image of the Combiner Wars Devastator gestalt figure and box (with art by Marcelo Matere), mirrored below alongside a behind the scenes shot of the Hasbro booth on the floor! Read on further to find out more from the event, and stay tuned for our running coverage over the weekend.

  • General business predictions and recaps, with a projected growth of 25% by 2017.
  • A focus on stories and media, leading to Discover Family channel links and ties to other networks for Hasbro programming, and small scale projects with new Allspark pictures.
  • Transformers 5 pre-production has officially started. China mentioned as upcoming second largest
  • My Little Pony is confirmed as the biggest Hasbro franchise at the moment, showing 47% growth since 2014

    Transformers news!
  • New Rescue Bots toys - High Tide, Salvage and Blurr - which we had seen at Toy Fair UK and in the news in the past months.
  • Robots in Disguise, as per the recent press release, is where a lot of Hasbro focus will go.
  • Combiner Wars talked of in terms of modular, customisable, swap and change play aspect, with core components.
  • Official reveal of Titan Devastator!
  • Finally, the Fan Built Combiner will be revealed at San Diego Comic Con 2015.


Transformers News: Toy Fair US 2015 Coverage - Hasbro Investor Event:

Transformers News: Toy Fair US 2015 Coverage - Hasbro Investor Event:

Transformers News: Toy Fair US 2015 Coverage - Hasbro Investor Event:

Hasbro Reports Revenue and Operating Profit Growth for the Third Quarter 2014

Transformers News: Hasbro Reports Revenue and Operating Profit Growth for the Third Quarter 2014
Date: Monday, October 20th 2014 11:26am CDT
Category: Company News
Posted by: mooncake623 | Credit(s): Hasbro

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Views: 16,831

Hasbro Reports Revenue and Operating Profit Growth for the Third Quarter 2014

-Third quarter 2014 revenues increased 7% to $1.47 billion; Revenue grew in all major operating segments - the U.S. and Canada, International and Entertainment and Licensing segments; Emerging Markets revenues increased 29%

-Franchise Brand revenues grew 36%; All seven Franchise Brands increased revenues in the third quarter; Boys, Girls and Games category revenues increased;

-Adjusted operating profit increased 9%; Adjusted net earnings increased 9% to $187.8 million or $1.46 per diluted share; As reported, operating profit increased 44% and net earnings increased 43% to $180.5 million or $1.40 per diluted share;

-Repurchased 2.4 million shares of common stock at a total cost of $124.5 million and an average price of $52.56 per share.



PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the third quarter 2014. Net revenues for the third quarter 2014 increased 7% to $1.47 billion compared to $1.37 billion in 2013. Foreign exchange had an unfavorable $10.8 million impact on third quarter revenues.

As reported net earnings for the third quarter 2014 were $180.5 million, or $1.40 per diluted share, compared to $126.6 million, or $0.96 per diluted share, in 2013. Adjusted net earnings for the third quarter 2014 were $187.8 million, or $1.46 per diluted share, excluding a pre-tax charge of $11.6 million, or $0.06 per diluted share, related to the restructuring of the Company's investment in the Hub Network joint venture.

In 2013, as reported net earnings for the third quarter included a pre-tax $75.5 million, or $0.50 per diluted share, charge related to an adverse arbitration award; pre-tax $4.1 million, or $0.03 per diluted share, of restructuring and partial pension settlement charges; and a $23.6 million, or $0.18 per diluted share, favorable tax adjustment. Excluding these items, adjusted net earnings for the third quarter 2013 were $172.5 million, or $1.31 per diluted share.

"Our third quarter results continued to reflect the momentum we are building in our franchise brands and key partner brands, the positive results of our investments globally and the benefits of leading with compelling content and storytelling," said Brian Goldner, Hasbro's President and Chief Executive Officer. "In the third quarter, we grew revenues across all operating segments, delivered improved profitability and took strategic steps to grow our brand portfolio and content delivery over the longer term, including forming a new strategic merchandising relationship with Disney Consumer Products for the globally popular Disney Princess and Frozen properties."

"Our third quarter results are indicative of Hasbro's strong financial and competitive position," said Deborah Thomas, Hasbro's Chief Financial Officer. "In this environment of growth and financial strength, we remain focused on improving profitability, returning cash to our shareholders and investing back into our business, through investments in innovation, systems and portfolio expansion across our blueprint."

Third Quarter 2014 Major Segment Performance

Net Revenues ($ Millions) Operating Profit ($ Millions)
Q3 2014 Q3 2013 % Change Q3 2014 Q3 2013 % Change
U.S. and Canada $764.3 $735.6 +4% $169.9 $147.0 +16%
International $649.3 $582.7 +11% $116.5 $105.7 +10%
Entertainment and Licensing $53.4 $48.6 +10% $0.5 $7.6 -94%

Note: Third Quarter 2014 charges related to the restructuring of the Company's investment in the Hub Network joint venture and third quarter 2013 restructuring and related pension settlement charges and arbitration award charges are in Corporate and Eliminations. See attached table: Restructuring of Equity Method Investment and Restructuring, Pension Settlement and Arbitration Award Charges.

U.S. and Canada segment net revenues increased 4% to $764.3 million compared to $735.6 million in 2013. The segment's results reflect growth in the Boys and the Games categories, partially offset by a decline in the Girls and Preschool categories. The U.S. and Canada segment reported operating profit growth of 16% to $169.9 million versus $147.0 million in 2013.

International segment net revenues increased 11% to $649.3 million compared to $582.7 million in 2013. Revenues grew 13% excluding a negative $9.7 million impact from foreign exchange. Revenues in the International segment reflect 7% growth in Europe, 24% growth in Latin America and 11% growth in the Asia Pacific region, as well as growth in the Boys, Girls and Preschool categories, partially offset by a decline in the Games category. In total, Emerging Markets revenues increased 29%. The International segment reported operating profit of $116.5 million, up 10% versus $105.7 million in 2013.

Entertainment and Licensing segment net revenues increased 10% to $53.4 million compared to $48.6 million in 2013. The segment benefited from growth in lifestyle licensing. The Entertainment and Licensing segment reported operating profit of $0.5 million compared to $7.6 million in 2013, primarily due to the impact of the acceleration of certain programming amortization costs.

Third Quarter and Nine Month 2014 Product Category Performance

Net Revenues ($ Millions)
Q3 2014 Q3 2013 % Change Nine Months 2014 Nine Months 2013 % Change
Boys $478.5 $392.0 +22% $1,062.1 $888.5 +20%
Games $395.2 $387.4 +2% $841.4 $873.8 -4%
Girls $407.7 $388.7 +5% $710.2 $652.9 +9%
Preschool $188.5 $202.2 -7% $364.8 $385.2 -5%

Boys category revenues increased 22% to $478.5 million in the third quarter 2014, behind growth in NERF, TRANSFORMERS, MARVEL and STAR WARS products.

Games category revenues increased 2% in the third quarter to $395.2 million. Franchise Brands MAGIC: THE GATHERING and MONOPOLY grew in the third quarter, as did SIMON SWIPE and OPERATION. These gains were partially offset by declines in several brands, including Telepods featuring the ANGRY BIRDS™ STAR WARS® II game, JENGA, BOP-IT and DUELMASTERS.

The Girls category grew 5% in the third quarter 2014 to $407.7 million. Growth in MY LITTLE PONY, MY LITTLE PONY EQUESTRIA GIRLS, NERF REBELLE, FURREAL FRIENDS, LITTLEST PET SHOP and the introduction of PLAY-DOH DOHVINCI helped fuel continued growth in the category. Declines in FURBY partially offset these revenue gains.

Preschool category revenues decreased 7% to $188.5 million in the third quarter 2014. PLAY-DOH and TRANSFORMERS RESCUE BOTS revenues continued to grow but were more than offset by declines in other Preschool initiatives, including core PLAYSKOOL and SESAME STREET products.

Dividend and Share Repurchase

The Company paid $54.7 million in cash dividends to shareholders during the third quarter 2014 and $162.8 million in the first nine months of 2014. The next quarterly cash dividend payment of $0.43 per common share is payable on November 17, 2014 to shareholders of record at the close of business on November 3, 2014.

During the third quarter, Hasbro repurchased a total of 2.4 million shares of common stock at a total cost of $124.5 million and an average price of $52.56 per share. Through the first nine months of 2014, the Company repurchased 6.4 million shares of common stock at a total cost of $341.3 million and an average price of $53.57 per share. At quarter-end, $183.6 million remained available in the current share repurchase authorization.

Hub Network Joint Venture

On September 25, Hasbro and Discovery Communications announced Hub Network would become Discovery Family Channel effective October 13, 2014. The network will broaden its programming focus to serve families in primetime and continue to showcase Hasbro Studios award-winning children's content in daytime.

As a result of restructuring the Company's investment in the Hub Network joint venture, the Company recorded a pre-tax charge of $11.6 million, or $0.06 per diluted share, in the third quarter 2014. This net charge is primarily related to the costs associated with recording the fair value of a put/call option exercisable at the end of 2021 that the Company and Discovery entered into related to this transaction.

Conference Call Webcast

Hasbro will webcast its third quarter 2014 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast and access the accompanying presentation slides, please go to http://investor.hasbro.com. The replay of the call will be available on Hasbro's web site approximately 2 hours following completion of the call.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

© 2014 Hasbro, Inc. All Rights Reserved.

Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company's potential performance in the future, including with respect to anticipated future benefits from investments in the Company's business and strategic efforts to grow the Company's brand portfolio and content delivery over the longer-term, and the Company's ability to achieve its other financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, develop, produce, manufacture, source and ship products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to profitably recover the Company's costs; (ii) downturns in economic conditions affecting the Company's markets which can negatively impact the Company's retail customers and consumers, and which can result in lower employment levels, lower consumer disposable income and spending, including lower spending on purchases of the Company's products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) potential difficulties or delays the Company may experience in implementing cost savings and efficiency enhancing initiatives; (v) other economic and public health conditions or regulatory changes in the markets in which the Company and its customers and suppliers operate which could create delays or increase the Company's costs, such as higher commodity prices, labor costs or transportation costs, or outbreaks of disease; (vi) currency fluctuations, including movements in foreign exchange rates, which can lower the Company's net revenues and earnings, and significantly impact the Company's costs; (vii) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company's customers or changes in their purchasing or selling patterns; (viii) consumer interest in and acceptance of the Discovery Family Channel, and programming created by Hasbro Studios, and other factors impacting the financial performance of the network and Hasbro Studios; (ix) the inventory policies of the Company's retail customers, including retailers' potential decisions to lower their inventories, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half and fourth quarter of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve compressed shipping schedules; (x) delays, increased costs or difficulties associated with any of our or our partners' planned digital applications or media initiatives; (xi) work disruptions, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xii) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xiii) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to offer Company products which consumers choose to buy instead of competitive products, the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees; (xiv) concentration of manufacturing for many of the Company's products in the People's Republic of China and the associated impact to the Company of social, economic or public health conditions and other factors affecting China, the movement of products into and out of China, the cost of producing products in China and exporting them to other countries; (xv) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xvi) the impact of other market conditions, third party actions or approvals and competition which could reduce demand for the Company's products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; (xvii) the impact of litigation or arbitration decisions or settlement actions; and (xviii) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission ("SEC") filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

This press release includes a non-GAAP financial measure as defined under SEC rules, specifically EBITDA. EBITDA represents net earnings attributable to Hasbro, Inc. excluding net loss attributable to noncontrolling interests, interest expense, income taxes, depreciation and amortization. As required by SEC rules, we have provided reconciliation on the attached schedule of this measure to the most directly comparable GAAP measure. Management believes that EBITDA is one of the appropriate measures for evaluating the operating performance of the Company because it reflects the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet, and make strategic acquisitions. However, this measure should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.

The press release also includes the Company's costs and expenses, operating profit, net earnings and diluted earnings per share excluding the impact of the restructuring of the Company's investment in the HUB Network joint venture in 2014 and the impact of an adverse arbitration award, restructuring and related pension charges, and certain favorable tax adjustments in 2013. Management believes that presenting this data excluding these charges and tax adjustments assists investors in understanding the performance of the Company's underlying business and the results of operations.


NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images
Date: Thursday, October 9th 2014 2:13am CDT
Categories: Cartoon News, Company News, Press Releases, Toy News
Posted by: Va'al | Credit(s): Hasbro

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Views: 78,832

Generations was not the only Transformers line shown off at the NYCC 2014 Hasbro Press Party, the upcoming Transformers: Robots in Disguise animated series also had its fair share of floor and table room - and you can find out more about it all below, with official product images and class description! The breakdown and images also confirm the names of Grimlock, Steeljaw and Strongarm as new additions, with Sideswipe and Optimus Prime joining the Transformers: Prime veteran Bumblebee.

TRANSFORMERS: ROBOTS IN DISGUISE ONE-STEP CHANGERS Assortment
(Ages: 5 & up /Approx. Retail Price: $9.99/Available: Spring 2015)
More than meets the eye in the blink of an eye! Each TRANSFORMERS: ROBOTS IN DISGUISE ONE-STEP CHANGERS figure features a character from the all new animated series, Transformers: Robots in Disguise, coming to Cartoon Network in 2015, and converts from robot to vehicle and back in one awesome step! Each sold separately.


Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images


TRANSFORMERS: ROBOTS IN DISGUISE LEGION Assortment
(Ages: 6 & up /Approx. Retail Price: $5.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE LEGION figure features a character from the all new animated series, Transformers: Robots in Disguise, coming to Cartoon Network in 2015 in a small-scale, highly collectable figure that converts from robot to vehicle in 10 steps or less! Each sold separately.


Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images


TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS Assortment
(Ages: 6 & up /Approx. Retail Price: $14.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS figure features a character from the all new animated series, Transformers: Robots in Disguise, coming to Cartoon Network in 2015. Warrior figures feature updated puzzle play for fans that want the classic TRANSFORMERS experience. These highly detailed figures are great for collectors and kids as they convert from robot to vehicle in 10 steps or less. High articulation means more action play, as kids can pose their figures and play out their favorite battles from the new animated series. Each sold separately.


Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images


TRANSFORMERS: ROBOTS IN DISGUISE THREE-STEP CHANGERS Assortment
(Ages: 5 & up /Approx. Retail Price: $19.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE THREE-STEP CHANGERS figure features a character from the all new animated series, Transformers: Robots in Disguise, coming to Cartoon Network in 2015 in a fun, larger size with an amazingly fluid conversion. Kids can convert each figure in three steps and get right into the action! Each sold separately.


Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images


TRANSFORMERS: ROBOTS IN DISGUISE TITAN HEROES Action Figure Assortment
(Ages: 4 & up /Approx. Retail Price: $12.99/Available: Spring 2015)
Kids and collectors alike will have big fun with these 12-inch scale action figures based on the new animated series coming to Cartoon Network in 2015. Each non-converting figure features five points of articulation and packs a lot of play at a great price! Each sold separately.



TRANSFORMERS: ROBOTS IN DISGUISE 6-INCH TITAN GUARDIANS Action Figure Assortment
(Ages: 4 & up /Approx. Retail Price: $5.99/Available: Spring 2015)
These figures bring awesome action-figure fun to the TRANSFORMERS brand. These non-converting figures are the perfect entry point into the TRANSFORMERS universe for young fans. Each 6-inch TRANSFORMERS: ROBOTS IN DISGUISE TITAN GUARDIANS figure features a character from the hot new animated series coming to Cartoon Network in 2015. Each sold separately.

Disney Princesses ditch Mattel for Prince Hasbro

Transformers News: Disney Princesses ditch Mattel for Prince Hasbro
Date: Tuesday, September 30th 2014 12:34am CDT
Categories: Company News, Toy News
Posted by: Autobot032 | Credit(s): CNN Money

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Views: 21,088

It's official, after nearly two decades, Disney is taking their toy license from Mattel and heading to their biggest rival, Hasbro. This is big news because it's the end of a rather lucrative partnership between arguably the largest multimedia juggernaut, and one of the biggest and longest running toy manufacturers in history. This will be a big win for Hasbro, however, because now Hasbro will produce toys for all of Disney's properties and acquired entities, including Marvel and Star Wars and now Frozen!

Hopefully this will lead to more collectibles such as Takara's Disney Label, where you get a bit of both worlds, all in a rather neat package. With this new partnership, it would be fair to assume that this will be just as lucrative for Hasbro, which in turn works for us, because the better Hasbro does, the better Transformers will do, the happier we'll be.

You can read the full article here at CNN Money, and when you're done reading, come back and leave your thoughts on this.

Keep your optics tuned to Seibertron.com for the latest in news and updates, plus the best galleries around!

How It's Made: Stomp And Chomp Grimlock Exhibit At Pawtucket Arts Festival

Transformers News: How It's Made: Stomp And Chomp Grimlock Exhibit At Pawtucket Arts Festival
Date: Saturday, August 30th 2014 5:42pm CDT
Categories: Company News, Event News, Movie News, Press Releases, Toy News
Posted by: Autobot032 | Credit(s): Herb Weiss

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Views: 38,712

Mr. Herb Weiss is the Economic and Cultural Affairs officer for the city of Pawtucket Rhode Island, the home of Hasbro's headquarters, and he stopped by to let us know of a rather unique experience. Hasbro will be part of the annual Pawtucket Arts Festival. Their exhibition is titled: "From Sketches to Product Development of a Transformer Figure"

The exhibit will show several steps from design drawings all the way up to the finished product, to give people a little insight into how some of our favorite characters are immortalized in plastic. The figure in question is Stomp And Chomp Grimlock!

The annual Pawtucket Arts Festival will be displaying Hasbro's exhibit on Sunday, September 7th, from 2 to 5 PM, with a speaking program scheduled at 3 PM. The Art Festival is open to the public and everyone is invited to enjoy this once in a lifetime chance to see behind the curtain and see how the wizards at Hasbro bring us our own little Oz.

Hasbro also has a three month exhibit running from 8:30 AM to 4:30 PM, Monday through Friday. The Grimlock exhibit will be held at City Hall, 137 Roosevelt Ave, in downtown Pawtucket. You can read additional information about this event by clicking here: http://www.mybackyardnews.com/blog/2014/08/30/hasbro-pawtucket-transformers/

Transformers News: How It's Made: Stomp And Chomp Grimlock Exhibit At Pawtucket Arts Festival

Transformers News: How It's Made: Stomp And Chomp Grimlock Exhibit At Pawtucket Arts Festival

Transformers News: How It's Made: Stomp And Chomp Grimlock Exhibit At Pawtucket Arts Festival

Transformers News: How It's Made: Stomp And Chomp Grimlock Exhibit At Pawtucket Arts Festival

Keep your optics tuned to Seibertron.com for the latest in news and updates, plus the best galleries around!

Hasbro and Shapeways To Allow Fanmade Licensed Item Printing

Transformers News: Hasbro and Shapeways To Allow Fanmade Licensed Item Printing
Date: Tuesday, August 26th 2014 1:01pm CDT
Categories: Company News, Toy News
Posted by: Va'al | Credit(s): Makezine

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Views: 28,002

A small but significant update on the collaboration between Hasbro and 3D printing company Shapeways, thanks to a tip from fellow Seibertron.com user Autobot Genocide. It appears as though the initial licensing agreement worked better than expected, and Makezine reports the new initiative of allowing fan-made material to be designed and printed for a fee - check out more here and below!

Hasbro and Shapeways want you to profit from your fan-made artwork based on Hasbro toys.

The announcement is an expansion of the two companies’ new partnership; last month they launched a joint venture to allow select independent artists to post and sell their My Little Pony creations on their new collaboration site superfanart.com. The companies would split the revenue from art sales based on the kitschy, popular colorful horses.

[...]

"It was clear to me when we were only doing original work that the next big step is derivative work,” says Shapeways’ cofounder and CEO Peter Weijmarshausen, explaining the movement into a new area for the company. He also explains that the project came together relatively quickly, moving forward in just the last few months after some initial discussions with Hasbro at Maker Faire earlier this year. “Hasbro has the attitude to enable rather than disable,” he says.


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Transformers Podcast: Twincast / Podcast #111 - New York Toy Fair 2015
Twincast / Podcast #111:
"New York Toy Fair 2015"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Thursday, February 19th, 2015