Via the Toy News Magazine, we have a brief look into some market-speak from Hasbro UK & Ireland, concerning their future plans for that corner of the toy market. As expected, not much is really said at all by David Henderson, the recently appointed Country manager, but he does comment on the difference between US and UK markets, and vaguely talks about future plans; you can find extracts from the full interview - found here - below.
Reminder: Hasbro UK has already announced that it will not be participating in the London/UK Toy Fair.
Where are the areas of improvement for Hasbro in the UK and Ireland and how are you looking to tackle these?
The team has done a phenomenal job in all areas. The key for our team is to be relentlessly focused on driving our business, understanding our consumer and connecting with them across all possible touch points.
Simply put, we must not be satisfied with our current momentum and always be seeking out new opportunities to connect with our consumer.
Having moved to the UK from the US, what do you view as the key differences for Hasbro between both markets?
Simply put, there are many differences and many similarities, but that is only on the surface. I want to immerse myself in the culture, learn from my team, our retailer partners and the consumers.
I was born and raised in Canada and have lived in the USA for the past nine years. I have been fortunate to travel to and work in many countries and know that many differences exist, but the common bonds are also very strong. I can’t wait to learn more about these great countries and their people.
Three Transformers relaed Trademark renewals have popped up and are listed below:
For: Pre-recorded CDs and DVDs featuring music
Mark: OMEGA SUPREME
For: Toy action figures, toy vehicles and toy robots convertible into other visual toy forms
Mark: VECTOR PRIME
For: Toy action figures, toy vehicles and toy robots convertible into other visual toy forms
One of the trademarks is for a CD and there is not much info to speculate from that. The other two though are for transforming toys. Omega Supreme is extremely telling since we know it is an upcoming Titan Class figure either in 2018 or 2019 (Scorponok is already renewed for the Robots in Disguise figure).
As for Vector Prime, it is hard to tell when this toy is expected to come out and which line he is for. From previous trademark applications, it could be up to one or two years before a toy is revealed/released (both Rook and Overload were trademarked in April 2014). What is interesting though is that Vector Prime is one of the thirteen Primes and the current toys are all part of a Prime Wars trilogy. You are free to speculate beyond that (and encouraged to) on the boards!
Some additional tail-end news from he New York Toy Fair 2016 comes in the form of a video of the promo reel that Hasbro were showing in their area during the event, as site owner Seibertron took the time to capture it during a conversation with Ben Montano of the Transformers Brand. Featuring the Prime Wars trilogy - with Combiner Wars as part 1, Titans Return as part 2 and still no confirmation on part 3 - with some ads we have seen before, and some new artwork promos that were probably shown during the Hasbro webcast in the room itself. Check it out embedded below!
As announced in the investors meeting and webcast, Paramount and Hasbro are already reaping the fruits of the writers' room production, and have not one but three new movie releases lined up for the coming years! Hasbro reached out directly with the full information, which you can find below. What do you make of the continuation of the series, and the Bumblebee spin-off?
We are reaching out today to share some exciting Transformers movie news from Hasbro’s Allspark Pictures and Paramount. At Hasbro’s Analyst Presentation this morning during Toy Fair, Hasbro Chairman, President and CEO Brian Goldner announced new details about the next three films in the multi-billion dollar global franchise.
In partnership with Paramount, the writers’ room assembled by Hasbro’s Allspark pictures has created several exciting new Transformers stories and is beginning development on the next three theatrical films.
· In 2017, Michael Bay will direct the next chapter of the Transformers films, with Mark Wahlberg returning to star. That film is slated for release on June 23.
· On June 8, 2018, a new film is being developed which will tell the never before heard story of Bumblebee, one of the most beloved characters from Hasbro’s Transformers universe.
· A third new film will continue the story of Hasbro’s iconic franchise which is scheduled for release on June 28, 2019.
While Seibertron.com was on its way to New York and the Javits Centre (and something slipped in the internet cracks), Toy Fair 2016 has already started for Hasbro and the Transformers brand! Tuning in to the investors webcast, we have collated below all of the relevant information for fans of the giant robot franchise, including all the relevant images from the presentation shown during the event.
Note: Opinions and statements expressed during webcast may not result in actual results. Photography not allowed.
Hasbro is intent on building on digital gaming - venturing for the first time into mobile gaming with Backflip’s Transformers: Earth Wars. More below.
Paramount: Michael Bay and Mark Wahlberg are confirmed as returning for Transformers 5, which is set to be released on June 23rd 2017. No images, but more on all this below.
Multi-brand universe with Allspark Pictures: Micronauts, G.I. Joe, ROM the SpaceKnight, M.A.S.K., Visionaries.
Deb Thomas CFO - General investor and economy information.
John Frascotti - Hasbro Brands
The biggest share is among 12-17 year olds, but Hasbro also dedicated to special collections in the form of Star Wars Black Series, Marvel Legends, Transformers Generations, with the intention of connecting multiple generations of fans.
China Transformers Live show mentioned (more later)
Big focus was placed on the ‘modern fan survey’: identifying consumers from casual fan to superfan. Entertainment and storytelling are recognised as being crucial to the brands, fandom is not just about collecting the action figures.
Fans want to meaningfully participate - they feel a sense of ownership, loyalty, willingness to co-create, give feedback, participate in fan votes Machinima Combiner Wars series mentioned, ‘short form entertainment’.
Digital Gaming - As above, big focus for future Hasbro strategies.
Social Reward trend driving gaming (2bn gamers in the world!)
Gaming, competing, sharing - particularly excited for the new Backflip partnership: Transformers Earth Wars.
Transformers - Tom Warner and Jared Wade
Rich history of the brand, ‘but we’re just getting started’.
Fans are acknowledged and recognised as crucial to the brand (30% of all consumers), and they make no distinction between movie year or non-movie year: 2015 proved that.
Trypticon, the fan-vote poll winner, will be featuring in comic series, digital series, and of course, as a toy.
Transformers are expanding online presence to Instagram, Snapchat, Weibo - and we can expect more convention presence from Hasbro around the world.
Entertainment expansion: Live show in Las Vegas, Roll Out album, IDW Publishing (150+ stories planned for 2016 already).
A brief segment on trend and licensed apparel, fashion week, more clothing and accessories to be seen.
Hasbro is meaning to expand global reach, with a specific focus on China in 2016, as they establish a new blueprint - which includes the CybertronCon presence and the live show.
Entertainment focusing on multiple age brackets (yet somehow still insisting on it being all just for male fans):
Rescue Bots: Season 4 (longest running animated show for Transformers!), new theme (Race to the Rescue), new Rescue Bot Quickshadow.
Robots in Disguise: Season 2 airs in March on Cartoon Network - re-introducing the Mini-COn Weaponizers theme and gimmick. They show Power Surge Optimus Prime and NAME, which has four modes of play, automorph with minicon interaction.
Older fans: Machinima animated series, 8 episodes, 7 minutes each - Windblade’s perspective, Starscream has Enigma of Combination, fan-built first female combiner Victorion (as overwhelmingly requested by fans) will also appear in series. It sounds like the story is very close to the IDW version.
Backflip - Transformers: Earth Wars is the first part of Prime Wars trilogy.
In Fall 2016, we will have Titans Return, the second part of Prime Wars trilogy, that starts where the story of Earth Wars ends, but with a specific toy line. They point out that Titan Masters figures are compatible across entire line, and Fort Max is in showroom at Toy Fair.
[Video shown in room, not via link]
As for the cinematic universe, they reiterate the importance of the writers’ room at Paramount, and confirm Transformers 5 release on 23rd June 2017. They also revealed a Bumblebee spin-off movie for 2018, and the next movie in the main series to appear in 2019. Deadline seem to be confused about this. I’d rather trust Hasbro on that matter.
That’s all for now! Stay tuned to Seibertron.com as we bring you updates throughout the whole weekend, including in person galleries, thoughts and more!
Hasbro may not have shown up at the UK Toy Fair last weekend, but the EU section has its presence at the Nuremberg Toy Fair in Germany - and with that come their press releases about upcoming products on the European market (which have already been seen elsewhere). So far, all we have seen relates to the Transformers: Robots in Disguise line - as you can read in German below, with a quick translation from yours truly - but we do have additional info on the recently reported Hyper Surge Optimus, here named Gigawatt Optimus Prime. Read on below for more info and images!
Die Transformers Mini-Cons sind kleine Transformers, die sich im Handumdrehen verwandeln lassen. Die zahlreichen Charaktere sind bereits seit Staffel 1 fester Bestandteil der TV-Serie und direkt bereit für den Einsatz. Sie sind zudem auch in Form von Mini-Con Battle Packs erhältlich, inklusive einem Mini-Con, einer verwandelbaren Transformers-Figur sowie zahlreichen Ausrüstungsgegenständen.
Produkt: Transformers Robots in Disguise Minicons
Alter: ab 5 Jahren
Verfügbar ab: Januar 2016
Produkt: Transformers Robots in Disguise
Mini-Cons Battle Pack
Alter: ab 5 Jahren
Verfügbar ab: Januar 2016
Va'al quick translation wrote:Small, one-step transformations. As seen in the animated series, ready for battle. Also come in Battle Packs, with armour pieces and a Transformer figure.
NOTE: This is the TAKARA TAV50 IMAGE. No Hasbro image available yet.
Der Gigawatt-Optimus Prime aus der bekannten TV-Serie „Robots in Disguise“ verwandelt das Kinderzimmer in eine aktiongeladene Transformers-Welt. In sieben Transformationsschritten wird er vom coolen Truck zum Roboter. Zusammen mit dem enthaltenen Mini-Con entfaltet der Autobot dann seine ganzen Kräfte. Steckt man ihn an Optimus an, aktivieren sich Sound- und Lichteffekte. Dynamische Flugsounds bei Bewegung sowie adaptierbare Flügel und Laser-Kanonen komplettieren den Spielspaß des Gigawatt Optimus Prime.
Produkt: Transformers Robots in Disguise Gigawatt Optimus Prime
Alter: ab 5 Jahren
Verfügbar ab: Herbst / Winter 2016
Va'al quick translation wrote:Transform your play area into an action-packed world. Seven step conversion. Mini-cons included to activate light and sound effects. Flight sounds when moving and posable wings and laser guns.
While not having a presence at Toy Fair UK this year, Hasbro still maintains its licenses with ancillary companies, producing some intriguing (to say the least) collaborations with clothing and playset brands - Fyodor Golan and Philip Plein taking over the former, with Transformers themed shirts, skirts and dresses, and Simba Dickie focusing on the latter and Robots in Disguise. Check out the press release and images below!
Hasbro Showcases Global Franchises at Brand Licensing Europe 2015
MY LITTLE PONY and TRANSFORMERS Branded Fashion Lines and the Return of Classic Characters ACTION MAN and STRETCH ARMSTRONG Among New Licenses Announced
LONDON--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ:HAS) arrives at Brand Licensing Europe 2015 to spotlight its range of beloved global franchise brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and JEM AND THE HOLOGRAMS. Named a top 10 Global Licensor by License! Global magazine earlier this year, Hasbro continues to expand its presence throughout Europe with a comprehensive lifestyle licensing portfolio, notably focused on high-end apparel lines that turn the iconic MY LITTLE PONY and TRANSFORMERS brands into fashionable favourites, as well as broad expansions within its licensed toy & game offerings. A key property on display at the show, the MY LITTLE PONY franchise will continue enchanting fans of all ages with the release of a highly anticipated full-length animated feature film, produced by Hasbro's Allspark Pictures, slated to debut globally in 2017.
"Entertainment and immersive storytelling have been the driving force behind our powerhouse portfolio of franchise brands," said James Walker, VP Brand Licensing, Hasbro Europe. "We're proud to grow our licensing programme across Europe by translating great entertainment into an incredible lifestyle lineup that allows us to bring our stories to life and engage consumers across multiple mediums including entertainment, publishing and even more branded experiences."
At BLE, Hasbro will also unveil several new relationships with leading European licensees across Fashion and Toy & Game categories, including:
SIMBA DICKIE FOR TRANSFORMERS
Hasbro announces a new licensing agreement with Dickie Toys, a Simba Dickie Group company, to develop a line of TRANSFORMERS branded vehicles and playsets that will debut in 2016. The range is slated to include RC cars, die cast vehicles, vehicles with lights and sounds, and themed playsets.
FYODOR GOLAN FOR TRANSFORMERS
Following a successful line of MY LITTLE PONY womenswear, the TRANSFORMERS brand is next to get fashionable as UK designers FYODOR GOLAN swap rainbows for robots and ‘roll out' their latest inspired collection of high-end TRANSFORMERS branded apparel, first seen during London Fashion Week this September.
PHILIPP PLEIN FOR TRANSFORMERS
After Philipp Plein launched TRANSFORMERS branded shirts for men earlier this year, he now translates the TRANSFORMERS brand into a fashion brand for women. These high-end designer dresses include great attention to detail and extravagant applications, including a TRANSFORMERS character made of rhinestones.
MARIA ESCOTÉ FOR MY LITTLE PONY
Acclaimed Catalan designer Maria Escoté announces a license agreement with the MY LITTLE PONY brand, focused on a new fashion line slated to debut during Madrid Fashion Week in February 2016. Fans can discover how she takes the most iconic pieces of the MY LITTLE PONY world and turns them into fashion by following #MLPbyMariaEscote.
MY LITTLE PONY BY UNDIZ
Hasbro's MY LITTLE PONY brand continues to be a fashion powerhouse with its latest release, the MY LITTLE PONY by UNDIZ collection. Featuring retro MY LITTLE PONY designs, the line of underwear and nightwear is currently being sold in over 100 UNDIZ stores and online.
The STRETCH ARMSTRONG toy will once again be pulled to his limits by kids as Hasbro licenses global rights for its iconic toy brand to The Character Group. The hilarious action figure, first launched in 1976, will bring a new round of enjoyment to today's kids with a line of STRETCH ARMSTRONG classic toys to be released summer 2016.
The ACTION MAN brand celebrates its 50th anniversary in 2016! To mark the occasion, Hasbro has licensed Art + Science International, a specialist company in developing and launching retro toys, to release five ACTION MAN collector edition figures in June 2016. The range will feature the classic British infantrymen, the skier, the parachutist, the scuba diver, and the footballer, each inspired by the best of the ACTION MAN brand and featuring accessories, gripping hands, a realistic "flock" of hair, and ACTION MAN's famous scar.
STICKLE BRICKS AND MR. FROSTY
Under license from Hasbro, GP Flair re-launches two classic brands in the UK: STICKLE BRICKS and MR. FROSTY. Starting in 2016, a new generation of children will be sticking, stacking, and building their way to developing better dexterity and imagination with the STICKLE BRICKS brand, the perfect first construction toy for toddlers. GP Flair will also re-release the MR. FROSTY frozen slushy maker in 2016, which first became a household favourite when it debuted in 1980.
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
From ToyWorldMag, we receive news of a development concerning the UK branch of Hasbro, and its participation in the UK Toy Fair in 2016. It appears that the company would rather favour the German fair in Nuremberg over the London event, due to the latter being shifted to a date too close to the former.
While the news is a little surprising for a fairly big company, UK Toy Fair has not always brought gigantic amounts of news in terms of new products in the Transformers department - except for Age of Extinction licensed material - and Nuremberg was the first sighting of Titan Devastator. Nonetheless, we're interested in your thoughts, over in the Energon Pub!
Toy World has learnt that Hasbro will not be exhibiting at Toy Fair in 2016 because of the proximity of dates of Toy Fair and the Nuremberg Toy Fair in 2016.
A spokesperson from Hasbro UK told Toy World: “Hasbro will not be exhibiting at the next London Toy Fair due to the complexity of the global toy show calendar in 2016. As part of a global organisation we have had to make this tough choice to ensure we utilise our people and resources as efficiently as possible. We nevertheless continue to maximise support for Hasbro’s sales in the UK and remain committed to the toy industry. This is wholeheartedly demonstrated by our attendance at many of the other UK shows and events, our extensive showroom at our Stockley Park offices and our passionate involvement in the Industry’s charitable ventures. We would like to wish London Toy Fair 2016 every success.”
Majen Immink, head of Toy Fair operations and sales commented: “We are sorry not to be welcoming Hasbro back to Toy Fair in 2016. Every year we do expect to see changes in the floor plan as some exhibitors won’t be able to return for varying reasons. We fully appreciate that the date change in 2016 will have impacted on some of our exhibitors more than others. We are nevertheless encouraged by the response by exhibitors and the number of returnees to the show. We have worked hard to mitigate the issues created by the change in the schedule but we do understand that we will not have solved the issues for every company. We, of course, look forward to welcoming everyone back in 2016 and beyond.”
NEW YORK (April 28, 2015) – Vimeo today announced a collaboration with Hasbro Studios to offer digital collections of classic animation series from the Hasbro Classic Collection, including fan favorites Transformers: Generation 1and Jem – both available now on Vimeo On Demand. Fans of the beloved franchises have the option to buy individual episodes for $2.99, rent for 24-hours for $.99, or purchase the entire series for $40. Additionally, the collaboration will bring hundreds of episodes across 13 Hasbro Studios franchises to Vimeo On Demand through 2015. For the first time, fans of popular animation series like Jem, G.I. Joe, My Little Pony, and Transformers can now own every episode in one organized collection on Vimeo to watch anytime across any device.
Hasbro Studios titles coming to Vimeo On Demand include:
Jem and the Holograms: When Jerrica Benton inherits Starlight Music and Starlight House, a home for foster girls, she also inherits Synergy, a holographic computer designed by her late father to be "the ultimate audiovisual entertainment synthesizer." Using holograms, Synergy helps Jerrica and her pals become Jem and the Holograms, a pop band. They battle other bands, like the Misfits and the Stingers, to keep the Starlight Foundation going -- while keeping Jem's real identity secret! (Available NOW: http://vimeo.com/ondemand/jemandtheholograms)
The Transformers (Generation One): This iconic 80's TV series, Transformers: Generation 1 introduces audiences to Transformers, sentient robotic beings from Cybertron who crash land on Earth and are divided into two opposing factions, the autobots and decepticons. (Available NOW: Transformers.TV or http://vimeo.com/ondemand/transformersgen1)
G.I. Joe: Based on the successful toy series by Hasbro, GI Joe is the code name for an elite strike force comprising of personnel from all branches of the United States military. Their primary purpose is to act as a counterforce to the huge terrorist organization called Cobra which is gunning for world domination. (Available May 15, 2015)
My Little Pony: Friendship Is Magic: In the magical land of Equestria, a kingdom populated only by colorful ponies, TWILIGHT SPARKLE, a studious and slightly reclusive young unicorn intent only on enhancing her magical abilities, has been assigned by her mentor, PRINCESS CELESTIA, a very important task: get your muzzle out of those books and make some friends! In the quaint, fairytale village of PONYVILLE, TWILIGHT SPARKLE meets 5 new ponies, and through funny, offbeat experiences and exciting, enchanted adventures, they teach her about the most powerful magic of all: the magic of friendship! (Available later in 2015)
Transformers: Rescue Bots: Transformers:Rescue Bots follows the adventures of four young Transformers and their human counterparts- a family of emergency responders. HEATWAVE, CHASE, BLADES and BOULDER are tasked by OPTIMUS PRIME to study the ways of humanity and protect mankind on the island of Griffin Rock, a highly advanced hub of technology where anything can happen. Whether it be rampaging Dinobots, volcanoes accidentally brought to life, or floating lobsters, the Rescue Bots will never hesitate to ROLL TO THE RESCUE!
Transformers: Prime: Roll out with all-new adventures starring Optimus Prime, Bumblebee, Arcee, and the rest of the heroic Autobots as they battle the evil Decepticons! Now that big bad Megatron has returned to Earth, Team Prime prepares for an epic struggle to save the planet. Meanwhile, the Autobots have to guard Jack, Miko, and Raf, three kids who've accidentally discovered them. Intense drama, heavy metal action, awesome animation--it's all here, bigger and better than ever! (Available later in 2015)
Transformers: Robots in Disguise: When a Cybertronian prison ship crashes on Earth, a new team of Autobots, led by Bumblebee, arrives to protect the planet -- and the galaxy -- from hundreds of escaped Deception fugitives! Following a mysterious message from another dimension, this ragtag band of heroes learns to trust and fight alongside one another, and begins to suspect the crash might not have been an accident -- but only the beginning of a larger, much more sinister plan! (Available later in 2015)
G.I. Joe: Renegades: Branded as renegades for crimes they did not commit, a heroic group of young G.I.s is forced to "turn fugitive" as they battle to clear their names, and expose the evil that is Cobra Industries -- a seemingly benevolent mega-corporation covertly controlled by a rogues gallery intent on creating a New World Order. (Available later in 2015)
Kaijudo: Rise of the Duel Masters: Ray, a 14-year-old who lives with his mom and grandfather, has been recruited by the Duel Masters to study KAIJUDO – “The Way of the Creature.” They chose Ray for his natural talent as a creature tamer and duelist. Along with pals Allie and Gabe, Ray learns to work with the magical creatures… in their world. Each duel he fights yields new experience and allies in both worlds. The Veil, which has divided the two worlds for a thousand years, is crumbling. Hope lies with those who can masters the art of KAIJUDO. (Available later in 2015)
Littlest Pet Shop: Blythe lives in the big city, right above the Littlest Pet Shop, a day-camp for all types of pets. When she discovers she can talk to the animals, it's the beginning of music-filled, zany adventures with her new four-legged friends. (Available later in 2015)
Pound Puppies: In this series, the mission of a team of fearless dogs is to find homes for puppies in need. Their motto is “A pup for every person and a person for every pup.” The Pound Puppies appear to be “average dogs” keeping the humans who are running Shelter 17 in the dark while helping “dog-kind” find loving families. Once you’re a Pound Puppy, you’re always a Pound Puppy. (Available later in 2015)
The Adventures of Chuck & Friends: Chuck is a smart, adventurous, creative, funny dreamer and doer with the world at his wheels! Chuck and his friends push the limits, of their imagination and what they can build and do, with great adventures, which always end with a lesson learned and the kid trucks totally covered in mud! The Adventures of Chuck & Friends is all about rugged action, the thrill of discovery, big adventures, and most of all, having fun with your friends. Turn the key, floor the accelerator, and get your imagination into high gear as we zoom along with Chuck! (Available later in 2015)
B-Daman Crossfire: Riki Ryugasaki is just an ordinary boy who loves mystery and adventure. Then one day he is introduced to a game called "B-Daman" by his friend, Sumi. He gets to choose a B-Daman of his own and picks the blue dragon, Dracyan. When he charges Dracyan, he receives an invitation to a secret tournament called "Crossfire.” (Available later in 2015)
Vimeo® is the high-quality video platform for creators and their audiences. Vimeo’s mission is to empower and inspire people around the world to create, share and discover videos. Vimeo has over 26M registered members and reaches a global monthly audience of more than 170M. Founded in 2004 and based in New York City, Vimeo, LLC is an operating business of IAC (NASDAQ: IACI).
Hasbro, Inc. (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year.
That, and we've got a sweet spot for Bumblebee (let's bee friends)!
TRANSFORMERS RETURNS TO
HUMBLE BUNDLE WITH IDW PUBLISHING
Leading Publisher Re-Teams With The Pay-What-You-Want Site To Offer TRANSFORMERS Comics
San Diego, CA (March 4, 2015) - Humble Bundle and award-winning publisher IDW Publishing, in conjunction with Hasbro, are reteaming to offer the perfect opportunity to build a digital TRANSFORMERS comic collection. Not only does the bundle feature multiple collected volumes of the hit TRANSFORMERS series, it also boasts some of the most recent issues to date, making it easy to catch up to speed on the latest stories.
Humble Book Bundles typically last for a full two-week time span, however, the contents of this particular bundle are so premium that it will run as a limited time one-week offer. Also unique to this bundle is the "pay $5 or more over the average price" tier, which is being utilized in place of the standard fixed price tier.
Customers can name their price for the first 37 issues of TRANSFORMERS: More Than Meets the Eye and the one-shot Death of Optimus Prime.
Those who pay more than the average price will also receive volumes 1-6 of TRANSFORMERS: Robots in Disguise as well as TRANSFORMERS: Dark Cybertron Vol. 1.
Customers who pay $5 above the average price or more will receive all of the above plus TRANSFORMERS: Robots in Disguise #33-#37 and TRANSFORMERS: Dark Cybertron Vol. 2.
“This new bundle of Hasbro’s TRANSFORMERS comics features the newest directions for Optimus Prime, Megatron, and all your other favorite Autobots and Decepticons,” said Jeff Webber, IDW’s VP of Digital Publishing. “This collection includes brand new issues all the way up to the past month, documenting the very latest stories in IDW’s TRANSFORMERS Universe!”
As with all Humble Bundles, customers can choose how their purchase dollars are allocated, between the publishers and charity. The Humble TRANSFORMERS Bundle 2 Presented by IDW supports the Hasbro Children's Fund, which is dedicated to empowering childhood by bringing the sparkle of Hope, the joy of Play and the power of Service into the lives of the children who need it most.
The Humble TRANSFORMERS Bundle 2 Presented by IDW runs from now until Wednesday, March 11, 2015 at 11 a.m. Pacific time.
About Humble Bundle
Humble Bundle organizes pay-what-you-want plus charity promotions for awesome digital content and puts the power directly in the hands of the consumers, offering them fully-featured titles at prices they set themselves. Consumers pay what they want and decide how to allocate their money between content creators, charity and a humble tip. Humble Bundle also offers the Humble Store, a digital storefront that features great games at great prices with a portion of sales going to select charities. Since the company's launch in 2010, Humble Bundle has helped empower its community to allocate more than $54 million toward charity to date. For more information, please visit https://www.humblebundle.com
About Hasbro Children’s Fund
The Hasbro Children’s Fund, Inc. is a 501(c)(3) nonprofit whose mission is to empower childhood by bringing “the sparkle of Hope, the joy of Play and the power of Service” into the lives of the children across the globe. Working with strategic charitable partners, the grants made through the Hasbro Children’s Fund support programs that deliver; stability for children in crisis; pediatric physical and mental health services; hunger security; educational programs; quality out of school time programming and programs that empower youth through service. To learn more about these programs and how they are making a difference for children worldwide, please visit http://www.hasbro.org.
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at http://www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).
Lizzie Cuevas, 510-842-7087
Director of PR email@example.com
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About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS, G.I. JOE and MY LITTLE PONY; Paramount/CBS’s Star Trek; Nickelodeon’s Teenage Mutant Ninja Turtles; 2000AD’s Judge Dredd; The Rocketeer; Toho’s Godzilla; Zombie vs Robots by Chris Ryall and Ashley Woods; Ragnarök from Eisner Award-winner Walter Simonson; and Little Nemo from the award-winning duo of Eric Shanower and Gabriel Rodriguez. IDW is also home to acclaimed imprints such as the Library of American Comics, which publishes classic comic reprints, Yoe! Books, a partnership with Yoe! Studio, IDW Artist’s Editions, and Top Shelf Productions.
IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot; Dwayne "The Rock" Johnson and Warner Brothers are producing a film based on Ashley Wood's Lore; Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film, Alex Kurtzman is producing a movie based on Locke & Key at Universal.
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