Only tangentially Transformers-related, and you'll see why below, we have some new videos directly from Hasbro YouTube showcasing some of their employees and their interests, in a new series called Hasbro Stories (or #hasbrostories, for the social mediaites out there). The most relevant to us is Carlos, who talks about his involvement with robots, fiddles with a Fall of Cybertron Bumblebee, Rescue Bots and Age of Extinction toys, and has plenty of Robots in Disguise and movieverse footage to accompany his clip. Check his story, and the others, out below!
Hasbro Stories is a project that shares personal stories about connections to Hasbro and our brands; Hasbro and its affiliated companies do not accept unsolicited product or entertainment ideas.
Via fellow Seibertronian Madeus Prime, we have a new clip featuring mostly old footage, about the relationship between Paramount's live-action Transformers movies and IMAX. Embedded below, you can see some clips of the past four movies, from the 2007 one to Revenge of the Fallen, to Dark of the Moon and Age of Extinction, in preparation for The Last Knight, due summer 2017. Commentary by Greg Foster, CEO of IMAX entertainment, director Michael Bay, Lorne Orleans.
The kick? There is actually some very new footage in here, from the fifth film, featuring knigts, explosions, Cybertronian terrain, Bumblebee and Barricade, and more. Check it out!
We now have the latest prose story from the Transformers Collectors' Club, featuring a new Survivor, the Wreckers of this very interesting universe, their combined form of Wreckage (sorry, no Fall of Cybertron Ruination here; not even a Rotorstorm), and new cover art done by AK Cyrway and Erika L. Galan! You can check out the new story HERE or below.
Nexus Knight wrote:Next TCC story up! "Lively Pursuit" featuring the new Bluestreak figure- synopsis and link as follows: Wreckage gets a second lease on life after Impactor discovers an unexpected survivor.
It will come as no surprise to people following the news on Transformers - from the Tencent game, to CybertronCon, to the recent Sun Wu Kong rumour, and all the way back to the Age of Extinction collaboration - but China is one of the biggest developing markets and audiences for the robot brand, and the general manager of Hasbro China also believes it to be the case. Speaking to China Daily, Zhang Yuchen had this to say:
The Transformers may have been around for more than three decades, but Zhang Yuchen, general manager of Hasbro China, the parent company of the brand, believes that the popularity of the iconic toy figures are just about to hit its peak, especially with four Transformers films set to hit the silver screens by 2025.
Zhang is optimistic that with the surge in nostalgia for the toys and the growing profitability of selling peripheral products from a movie in China, 2017 could very well be “the year of Transformers”.
“It’s been very exciting because over the last decade, the movie universe has given old fans something new and brought in a whole new generation of Transformers fans. That is probably one of the biggest forces driving Transformers in China,” said Zhang.
“We now expect to see explosive growth in the sale of Transformers products in China with the upcoming series of movies,” he added.
Similar trends have been noticed with the 2007 Paramount live-action movie in Western markets, too, so this is not entirely new. What is new is that the brand is looking to make a big mark in the country through media, movies, games, toys and a themed hotel in Shanghai in 2018. Remember:
The second installment of the movie franchise, Transformers: Revenge of the Fallen broke the 12-year box office record set by Titanic to become the most-watched foreign movie in China.
In 2014, the fourth movie, Transformers: Age of Extinction, generated 300 million yuan ($45 million) in China, contributing to almost one-third of the global revenue. The upcoming one in the franchise, Transformers: The Last Knight, is scheduled to be released in 2017.
Find out more here, and let us know what you think about this global development for the Transformers!
Seibertronians, it's review time! As reported on earlier, Machinima's Combiner Wars series now has a second episode, and it's now online! After a less than satisfactory first episode, this episode will really tell the fate of the series. Yay or Nay? Let's break it down to find out.
We start on Cybertron this time, as apposed to Caminus in the first episode, and we quickly change to a shot from what I'm assuming is Starscream, as it cuts back and we see him flying just a moment later. Starscream is on a reconnaissance mission, to gather information on the state of Cybertron. On his flyover, he witnesses some bombs going off on the surface below.
From this vantage point it almost looks like Starscream was the one that dropped the bombs, but I seriously doubt this is the case.
We pan backwards, as mentioned before, to see the Decepticon fly to a large silver building. Here again we have an issue with the choppy animation. As mentioned previously on the boards, Starscream appears really choppy, while the background moves fluidly with the camera.
Starscream enters the building
Starscream enters the building from a top landing bay, and slowly descends using the thrusters on his feet. He lands and meets with Rodimus and, randomly, the Mistress of Flame. These bots are apart of the "Council" we've been hearing about.
They discuss the state and threat of the combiners, and how word of Computron and Menasor's fight has broken out on Cybertron. This is why there's so much unrest on the planet. Peace has been achieved between the AutoBots and Decepticons - and the council doesn't want to ruin that. They all consider using the "Enigma of Combination" for one reason or another. Rodimus wants to use it to take over an army of combiners, turning a threat into an asset. The Mistress wants to use it to wipe out all the combiners in one felled swoop. Starscream has an objection to this, as the combiners are transformers, too. Wiping them all out would be genocide. Besides, some of the Combiners have been loyal to, even fought for, the council.
Rodimus and the Mistress of Flame are introduced to the series
The Mistress feels it isn't Starscream's place to talk about killing other transformers, given his past. We also learn in this discussion that not only is Optimus Prime in hiding, but Megatron as well.
See, now we're getting somewhere. Now we have a story to work with. One that plays with the original concept that was proposed, and not too terribly I might add. There are still some issues, such as some of the lines delivered are a bit stiff, and the mouth-movement-to-actual-voice-and-words is way off and not ignore-able, but it goes leaps and bounds above episode one. But we're not done yet.
We start to view the council meeting through the scope of a sniper rifle. It targets Rodimus, Starscream, and the Mistress. The council walks over to the Enigma of Combination, and agree they should study all it's powers before making any brash decisions.
A sniper sets up an attack on the council
The sniper is revealed to be Windblade, set on stopping the council one way or another. She decides to fire at the Enigma, and somehow misses. She hits Starscream in the shoulder, and he falls. Another problem I have is right here. There's such a weird, delayed reaction to Starscream being shot by the rest of the council. There's a good two seconds before they really do anything. The Dialogue and sound effects become a little clunky here, as the Mistress raises the alarm and Rodimus checks on the former Decepticon.
The Enigma of Combination
We return to Windblade. She hears a noise behind her and immediately jumps and turns around. It's revealed to be Optimus Prime, now out of exile. He still doesn't say anything, and the episode ends pretty much on the same shot as the previous one.
Overall, episode two is a lot better than episode one. It gives us actual emotions, and actual dilemmas for the characters to face. It still suffers from that 5 minute time constraint, and trying to make people understand a whole new continuity with a new story line in 5 minutes in near-impossible. My only wish is that the past to episodes would have had a bit more of each other in them. Meaning, episode one, the hard-to-follow action-feast that it was, could have definitely used a little more (or, a lot more) story. And, on the flip side, episode two could have used a bit more battles and action. But, all in all, you're starting to win me back Machinima. That Wheeljack name-drop didn't hurt, either.
Seibertronians, we have some more news out of SDCC for you, as always provided by Seibertron himself. This one comes from the Sideshow Collectibles booth, who have made quite a few Transformers busts and High-quality statues in the past, Ranging from the Bayverse into G1. The Prime1 Studios Optimus was a particular show-stopper this year, and if you'd like to take a look, Seibertron has you covered with a whole gallery and a video! Check this statue out in all its glory down below!
After our very own comparison review from fellow Seibertron.com staffer shajaki, we also have a new Designer Desk video from the official Transformers YouTube channel, featuring John Warden and the G2 deco of Combiner Wars Bruticus! Check out the clip embedded below, and take a stroll down memory lane too, with the first version of the loud neon character here, and the Fall of Cybertron take here, too!
It's here at long last! As we reported earlier, Transformers: Earth Wars is open to play in most countries now, and we have the official press release and launch trailer for your information and entertainment to be viewed below - check out what Backflip, Hasbro, and Space Ape have been up to for a fair few time now, get pumped with the clip, and download the game here.
And while you're at it, search for "Seibertron" in the game alliances - we have both Decepticon and Autobot sides represented, the only member missing ... is you.
TRANSFORMERS: EARTH WARS Now Available on iPhone, iPad, iPod touch and Android Devices
Players Must Align with the Autobots or Decepticons to Determine Earth’s Fate
in New Real-Time Combat Strategy Game from Hasbro, Backflip Studios and Space Ape Games
BOULDER, Colo. – June 2, 2016 – Hasbro Inc., Backflip Studios and Space Ape Games today released TRANSFORMERS: EARTH WARS, a new real-time combat strategy mobile game featuring the most iconic characters in the Transformers universe. Published by Backflip Studios (DragonVale, SpellFall, Paper Toss) and developed by Space Ape Games (Rival Kingdoms, Samurai Siege), TRANSFORMERS: EARTH WARS breaks new ground for the genre, pairing authentic Transformers storytelling with fast-paced gameplay, beautiful 3D animation and hundreds of characters with diverse strengths and abilities. The game is available now for free download on the App Store for iPhone, iPad and iPod touch, and on Google Play for Android devices.
“The Transformers franchise is one of the most iconic in the world, so it is exciting to include these characters in such a compelling mobile gaming experience,” said Julian Farrior, CEO of Backflip Studios. “We are thrilled to partner with Hasbro and Space Ape Games to launch TRANSFORMERS: EARTH WARS and think that Transformers fans are going to love teaming up with their favorite Autobots or Decepticons in these highly engaging mobile battles.”
Inspired by Hasbro’s “Transformers Generations Prime Wars Trilogy,” TRANSFORMERS: EARTH WARS players must choose to fight with Optimus Prime and the Autobots or Megatron and the Decepticons in a battle to decide the fate of planet Earth. Once allegiance has been sworn, gamers assemble a powerful team of playable characters, raid enemy bases for Energon stockpiles, and construct the Space Bridge to add reinforcements from Cybertron, all while playing in real-time against other players around the globe.
The game also features notable storytellers and voice actors from the Transformers franchise, including dialogue written by comic legend Simon Furman and voice acting from Peter Cullen, the original voice of Optimus Prime, and Frank Welker, the original voice of Megatron.
"TRANSFORMERS: EARTH WARS offers players an engaging storyline and incredible gameplay experience,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “The game harnesses the unique strengths and abilities of hundreds of characters from Transformers lore, which really helps it to stand above existing real-time combat strategy games and delivers on the Transformers promise of More than Meets the Eye.”
“With TRANSFORMERS: EARTH WARS, our team was dedicated to making a high quality, hand crafted experience that fans of both mobile games and Transformers will enjoy,” said John Earner, CEO of Space Ape Games. “We’re really excited about the finished product and can’t wait to help grow and support the community around this game.”
TRANSFORMERS: EARTH WARS is FREE to download andwill feature in-game purchases, and is available worldwide excluding Japan and China on Android and iOS. Please note that a WiFi connection is required to play.
About Backflip Studios
Backflip Studios develops and publishes absurdly fun mobile games for iOS and Android devices. The company's portfolio of top ranked games, which include hit franchises such as DragonVale, Paper Toss, NinJump, Spellfall, PlunderNauts, and Army of Darkness Defense, have been downloaded over 400 million times. The company is based in Boulder, Colorado. Hasbro, Inc. (NASDAQ: HAS) has a majority ownership stake in Backflip Studios.
About Space Ape Games
Founded in 2012, Space Ape Games is a mobile games studio based in Central London made up of games veterans and key people behind the biggest gaming companies and the biggest social games on the web. Space Ape's hit strategy games Rival Kingdoms and Samurai Siege, available on iOS and Android devices, are played by more than 20 million players worldwide. Space Ape Games won the 2015 TIGA Award for Best Independent Studio and for Game of the Year for Rival Kingdoms, plus the 2014 Develop Award for Best New Studio and the 2015 Develop Award for Best Independent Studio For more information, visit http://www.spaceapegames.com.
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
While Seibertron.com was on its way to New York and the Javits Centre (and something slipped in the internet cracks), Toy Fair 2016 has already started for Hasbro and the Transformers brand! Tuning in to the investors webcast, we have collated below all of the relevant information for fans of the giant robot franchise, including all the relevant images from the presentation shown during the event.
Note: Opinions and statements expressed during webcast may not result in actual results. Photography not allowed.
Hasbro is intent on building on digital gaming - venturing for the first time into mobile gaming with Backflip’s Transformers: Earth Wars. More below.
Paramount: Michael Bay and Mark Wahlberg are confirmed as returning for Transformers 5, which is set to be released on June 23rd 2017. No images, but more on all this below.
Multi-brand universe with Allspark Pictures: Micronauts, G.I. Joe, ROM the SpaceKnight, M.A.S.K., Visionaries.
Deb Thomas CFO - General investor and economy information.
John Frascotti - Hasbro Brands
The biggest share is among 12-17 year olds, but Hasbro also dedicated to special collections in the form of Star Wars Black Series, Marvel Legends, Transformers Generations, with the intention of connecting multiple generations of fans.
China Transformers Live show mentioned (more later)
Big focus was placed on the ‘modern fan survey’: identifying consumers from casual fan to superfan. Entertainment and storytelling are recognised as being crucial to the brands, fandom is not just about collecting the action figures.
Fans want to meaningfully participate - they feel a sense of ownership, loyalty, willingness to co-create, give feedback, participate in fan votes Machinima Combiner Wars series mentioned, ‘short form entertainment’.
Digital Gaming - As above, big focus for future Hasbro strategies.
Social Reward trend driving gaming (2bn gamers in the world!)
Gaming, competing, sharing - particularly excited for the new Backflip partnership: Transformers Earth Wars.
Transformers - Tom Warner and Jared Wade
Rich history of the brand, ‘but we’re just getting started’.
Fans are acknowledged and recognised as crucial to the brand (30% of all consumers), and they make no distinction between movie year or non-movie year: 2015 proved that.
Trypticon, the fan-vote poll winner, will be featuring in comic series, digital series, and of course, as a toy.
Transformers are expanding online presence to Instagram, Snapchat, Weibo - and we can expect more convention presence from Hasbro around the world.
Entertainment expansion: Live show in Las Vegas, Roll Out album, IDW Publishing (150+ stories planned for 2016 already).
A brief segment on trend and licensed apparel, fashion week, more clothing and accessories to be seen.
Hasbro is meaning to expand global reach, with a specific focus on China in 2016, as they establish a new blueprint - which includes the CybertronCon presence and the live show.
Entertainment focusing on multiple age brackets (yet somehow still insisting on it being all just for male fans):
Rescue Bots: Season 4 (longest running animated show for Transformers!), new theme (Race to the Rescue), new Rescue Bot Quickshadow.
Robots in Disguise: Season 2 airs in March on Cartoon Network - re-introducing the Mini-COn Weaponizers theme and gimmick. They show Power Surge Optimus Prime and NAME, which has four modes of play, automorph with minicon interaction.
Older fans: Machinima animated series, 8 episodes, 7 minutes each - Windblade’s perspective, Starscream has Enigma of Combination, fan-built first female combiner Victorion (as overwhelmingly requested by fans) will also appear in series. It sounds like the story is very close to the IDW version.
Backflip - Transformers: Earth Wars is the first part of Prime Wars trilogy.
In Fall 2016, we will have Titans Return, the second part of Prime Wars trilogy, that starts where the story of Earth Wars ends, but with a specific toy line. They point out that Titan Masters figures are compatible across entire line, and Fort Max is in showroom at Toy Fair.
[Video shown in room, not via link]
As for the cinematic universe, they reiterate the importance of the writers’ room at Paramount, and confirm Transformers 5 release on 23rd June 2017. They also revealed a Bumblebee spin-off movie for 2018, and the next movie in the main series to appear in 2019. Deadline seem to be confused about this. I’d rather trust Hasbro on that matter.
That’s all for now! Stay tuned to Seibertron.com as we bring you updates throughout the whole weekend, including in person galleries, thoughts and more!
As USA Today is once again used to launch a new Transformers media feature, the lovely folk over at Space Ape Games have followed it up with the full press release and a number of tasty treats in the form of art and more for new mobile game Transformers: Earth Wars! Keep your optics tuned here at Seibertron.com for some more game-related goodies soon, too...
Hasbro, Backflip Studios and Space Ape Games Bring The Fight Home with TRANSFORMERS: EARTH WARS; Game Coming To iOS And Android in Select Markets Spring 2016
Battle as AUTOBOTS or DECEPTICONS and Fight Against Live Opponents Around the World In First TRANSFORMERS Real Time Combat Strategy Game
Boulder, CO (February 10th, 2016)– This spring, fans of the beloved TRANSFORMERS brand from Hasbro, Inc. will have the opportunity to harness legendary characters, including OPTIMUS PRIME, MEGATRON, BUMBLEBEE and STARSCREAM, in the palm of their hands with TRANSFORMERS: EARTH WARS – the latest real‐time combat strategy mobile app. Published by Backflip Studios (DragonVale, Ninjump, Paper Toss) and developed by Space Ape Games (Rival Kingdoms, Samurai Siege), TRANSFORMERS: EARTH WARS brings the excitement of the battle between AUTOBOTS and DECEPTICONS to supported mobile devices with fast‐paced gameplay and beautiful 3D animation, allowing the characters to attack, battle, and change form right before a player’s eyes.
With this game, players can choose to fight with OPTIMUS PRIME and the AUTOBOTS or join forces with MEGATRON and the DECEPTICONS in a battle for the fate of planet Earth. Players can join their favorite TRANSFORMERS faction, assemble a powerful team of playable characters, raid enemy bases for ENERGON stockpiles, and construct the Space Bridge to add reinforcements from CYBERTRON , all while playing in real‐time against other players around the globe.
“The TRANSFORMERS franchise is like no other. The story that has carried on through generations has drawn millions of fans who can’t wait for what’s next,” said Julian Farrior, CEO of Backflip Studios. “Working in conjunction with Hasbro, we’re bringing the TRANSFORMERS franchise to life in one of the most popular game genres.” Using authentic TRANSFORMERS storytellers and voice actors from the original franchise, TRANSFORMERS: EARTH WARS extends the GENERATIONS PRIME WARS TRILOGY story across new platforms, enabling players to interact with other TRANSFORMERS fans, as well as millions of people around the world who enjoy real‐time combat strategy games. Fans of real‐time combat strategy mobile games will appreciate a game play experience wherein players are solely in control of converting their characters and engaging in TRANSFORMERS versus TRANSFORMERS battles. The game also features artwork inspired by the TRANSFORMERS GENERATIONS PRIME WARS TRILOGY series, dialogue written by TRANSFORMERS comic legend Simon Furman and voice acting from Peter Cullen, the original voice of OPTIMUS PRIME, as well as Frank Welker, the original voice of MEGATRON.
“We are excited to join forces with Backflip Studios and Space Ape to bring our iconic TRANSFORMERS brand to life in a new way through the launch of TRANSFORMERS: EARTH WARS,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “TRANSFORMERS fans and fans of combat strategy games will love the explosive action as they join the fight to control the fate of Earth. “We’re delighted to bring one of the world’s most popular entertainment franchises to mobile devices in an explosive new gameplay experience,” said John Earner, Co‐Founder and CEO, Space Ape Games. “We’re focused on making hand crafted games that fans will enjoy, and can’t wait to share what we’ve been working on with mobile gamers.”
TRANSFORMERS: EARTH WARS will be free to download but will feature in‐game purchases, and will be released worldwide excluding Japan and China on Android and iOS in Spring 2016. Please note that a WiFi connection is required to play.
# # #
About Backflip Studios
Backflip Studios develops and publishes absurdly fun mobile games for iOS and Android devices. The company’s portfolio of top ranked games, which include hit franchises such as DragonVale, Paper Toss, NinJump, Spellfall, PlunderNauts, and Army of Darkness Defense, have been downloaded over 350 million times and are played by more than 33 million active users per month. The company is based in Boulder, Colorado. Hasbro, Inc. (NASDAQ:HAS) has a majority ownership stake in Backflip Studios.
About Space Ape Games
Founded in 2012, Space Ape Games is a mobile games studio based in Central London made up of games veterans and key people behind the biggest gaming companies and the biggest social games on the web, including a #1 game on Facebook, two #2 games on Facebook and one of the largest virtual worlds for kids on the planet. Space Ape’s hit strategy games Rival Kingdoms and Samurai Siege are available on iOS and Android devices. Space Ape Games won the 2015 TIGA Award for Best Independent Studio and for Game of the Year for Rival Kingdoms, plus the 2014 Develop Award for Best New Studio and the 2015 Develop Award for Best Independent Studio. For more information, visit http://www.spaceapegames.com.
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY‐DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand‐driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
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