This plug and play system take the figure and 'transports' it into the game world for young children to play. Base set has Optimus Prime and five games; additional figures sold separately
THE HUNT IS ON: TRANSFORMERS PRIME BEAST HUNTERS TOUR HITS THE UK
“A new fearsome faction of TRANSFORMERS beasts has arrived on earth to threaten the AUOTBOTS, who must now evolve into BEAST HUNTERS to fight them…”
To celebrate the launch of the new TRANSFORMERS PRIME BEAST HUNTERS, the OPTIMUS PRIME truck is embarking on a UK tour where fans will get the chance to ‘choose their side’ and discover the new range.
Based on the third season of the Emmy Award-winning animated series TRANSFORMERS PRIME, TRANSFORMERS PRIME BEAST HUNTERS, the AUTOBOTS face off against both the DECEPTICONS and an unprecedented new foe: the dragon-like PREDACONS, led by the spectacular PREDAKING character! Hasbro’s 2013 TRANSFORMERS PRIME product line will be based on the new BEAST HUNTERS story and will feature many of the new PREDACON characters as well as new designs for favourite characters like OPTIMUS PRIME, BUMBLEBEE and more.
Accompanying the replica of the AUTOBOTS leader will be an interactive TRANSFORMERS Station that will showcase the new range of BEAST HUNTERS toys alongside viewings of the thrilling new DVD series TRANSFORMERS PRIME, digital play areas and the opportunity for fans to have a customisable picture taken with OPTIMUS PRIME and the new BEAST HUNTERS against a green screen.
The OPTIMUS PRIME truck and TRANSFORMERS Station will be at the following events this Summer:
Royal Highland Show, Edinburgh: 20th-23rd June
Fairford Airshow, Swindon: 20th-21st July
Sunderland Airshow: 27th-28th July
Bristol Airshow: 8th-11th August
Lollibop, London: 16th-18th August
Bournemouth Show: 29th August-1st September
For more information on the OPTIMUS PRIME truck and TRANSFORMERS Station, please contact Hasbro@biteglobal.com / 020 8741 1123
Also coming this Summer is the new TRANSFORMERS PRIME: SERIES ONE – DECEPTICONS UNLEASHED on DVD. The latest series sees the Transformers face their toughest challenge yet in their quest to save OPTIMUS PRIME - a must-see for any Transformers fan! The DVD is available at all major retailers and via digital download from June 24th, priced at £10.99.
the 13 episodes of Transformers Prime Beast Hunters due to launch this year represent the final chapter of the Transformers Prime story
Arnesen says a "new iteration of the animated TV series" is slated for delivery in late 2014
As for Hasbro's established stable of series, which drive the programming on its US joint venture network The Hub, the 13 episodes of Transformers Prime Beast Hunters due to launch this year represent the final chapter of the Transformers Prime story. It has grown to encompass 65 half-hour episodes that continue to roll out around the world. Look for a 75-minute Transformers Prime Beast Hunters movie to hit DVD shelves in Q4.
But that's not the end for Transformers. Arnesen says a "new iteration of the animated TV series" is slated for delivery in late 2014, which looks like it might be shaping up to be the year of the Autobots, given that audiences are already expecting the fourth live-action blockbuster in July.
February 12, 2013
Hasbro Unleashes TRANSFORMERS "BEAST HUNTERS"
The TRANSFORMERS Franchise Unveils New Brand Expression Across Expansive Range of Entertainment Experiences
NEW YORK--(BUSINESS WIRE)-- In 2013 Hasbro, Inc. (NASDAQ: HAS) heralds a new era for its globally popular TRANSFORMERS brand with the introduction of BEAST HUNTERS, an expansive multi-platform brand experience. The new evolution in the TRANSFORMERS franchise launches at the 110th American International Toy Fair in New York City where new entertainment, digital entertainment experiences, action figures and more will be showcased.
Hasbro launches the TRANSFORMERS BEAST HUNTERS multiplatform brand experience at the 110th American International Toy Fair. The new dragon-like PREDAKING character seen here is featured in the upcoming season of the TRANSFORMERS PRIME animated series produced by Hasbro Studios. (Photo: Business Wire)
When a fearsome new faction, the PREDACONS, emerge on Earth, OPTIMUS PRIME and the AUTOBOTS adapt with never before seen BEAST HUNTERS abilities to battle this all new enemy. TRANSFORMERS BEAST HUNTERS finds the AUTOBOTS facing off against both the DECEPTICONS and the dragon-like PREDACONS, an unprecedented new foe led by the spectacular PREDAKING character. BEAST HUNTERS is the touchstone for the TRANSFORMERS brand across all platforms in 2013 driven by the award winning "Transformers Prime" animated series which is produced by Hasbro Studios, airs on The HUB television network in the U.S. and is seen by kids and fans in 182 countries.
"BEAST HUNTERS invigorates the trendsetting TRANSFORMERS brand with a compelling new enemy for the AUTOBOTS in the PREDACON faction featuring incredible new beast-themed characters like PREDAKING," said John Frascotti, Chief Marketing Officer, Hasbro. "BEAST HUNTERS will be a major focus introducing innovative new entertainment and branded play experiences, delivering an exciting new era for millions of TRANSFORMERS fans around the world."
Hasbro will deliver the BEAST HUNTERS experience across the TRANSFORMERS franchise in the following ways:
Entertainment: Kids and fans can look forward to a beast filled season of "Transformers Prime" BEAST HUNTERS as well as exclusive content in the "Predacons Rising" DVD launching in October and a TV movie event airing later in the year on The Hub.
Online Story & Character Experiences: Witness the inception of the PREDACON faction and explore a mysterious incident in DECEPTICON SHOCKWAVE's laboratory on http://www.TRANSFORMERS.com. The complete BEAST HUNTERS takeover of the website will also feature insightful character biographies and a host of digital shorts for kids to learn all about the new PREDACON characters.
Digital Entertainment and Gaming: The TRANSFORMERS: LEGENDS mobile trading card game from DeNA, currently available for free on AndroidTM platforms and coming soon for iOS, will introduce new PREDACON character cards.
Licensed Merchandise: Kids and fans will be able to express their TRANSFORMERS BEAST HUNTERS style with a variety of licensed apparel and more.
Publishing: IDW Publishing will introduce a series of TRANSFORMERS comic books featuring BEAST HUNTERS characters and stories.
Innovative Toys and Action Figures: Hasbro's TRANSFORMERS product line will be based on the BEAST HUNTERS story and will feature many of the PREDACON characters as well as new designs for favorite characters including OPTIMUS PRIME, BUMBLEBEE and more. Kids will have the opportunity to play out the new BEAST HUNTERS story across the TRANSFORMERS PRIME action figure line, BOT SHOTS battling figures, KRE-O TRANSFORMERS building sets and new CONSTRUCT-BOTS customizable action figures. Each TRANSFORMERS CONSTRUCT- BOTS figure includes a robot frame and lots of armor, weapons and accessory parts to let kids build and customize and build their dream TRANSFORMERS robot action figure. To enhance the TRANSFORMERS play experience, each CONSTRUCT- BOTS figure can quickly convert from robot to vehicle and back without taking it apart. All parts are interchangeable between all TRANSFORMERS CONSTRUCT- BOTS figures, so there's almost no limit to what kids can create.
For more TRANSFORMERS news, fans can keep up with the latest brand and product information on the official TRANSFORMERS brand Facebook page at http://www.Facebook.com/TRANSFORMERS and official TRANSFORMERS Youtube channel at http://www.Youtube.com/Transformers.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.
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