It will come as no surprise to people following the news on Transformers - from the Tencent game, to CybertronCon, to the recent Sun Wu Kong rumour, and all the way back to the Age of Extinction collaboration - but China is one of the biggest developing markets and audiences for the robot brand, and the general manager of Hasbro China also believes it to be the case. Speaking to China Daily, Zhang Yuchen had this to say:
The Transformers may have been around for more than three decades, but Zhang Yuchen, general manager of Hasbro China, the parent company of the brand, believes that the popularity of the iconic toy figures are just about to hit its peak, especially with four Transformers films set to hit the silver screens by 2025.
Zhang is optimistic that with the surge in nostalgia for the toys and the growing profitability of selling peripheral products from a movie in China, 2017 could very well be “the year of Transformers”.
“It’s been very exciting because over the last decade, the movie universe has given old fans something new and brought in a whole new generation of Transformers fans. That is probably one of the biggest forces driving Transformers in China,” said Zhang.
“We now expect to see explosive growth in the sale of Transformers products in China with the upcoming series of movies,” he added.
Similar trends have been noticed with the 2007 Paramount live-action movie in Western markets, too, so this is not entirely new. What is new is that the brand is looking to make a big mark in the country through media, movies, games, toys and a themed hotel in Shanghai in 2018. Remember:
The second installment of the movie franchise, Transformers: Revenge of the Fallen broke the 12-year box office record set by Titanic to become the most-watched foreign movie in China.
In 2014, the fourth movie, Transformers: Age of Extinction, generated 300 million yuan ($45 million) in China, contributing to almost one-third of the global revenue. The upcoming one in the franchise, Transformers: The Last Knight, is scheduled to be released in 2017.
Find out more here, and let us know what you think about this global development for the Transformers!
Seibertronians, we have some more news out of SDCC for you, as always provided by Seibertron himself. This one comes from the Sideshow Collectibles booth, who have made quite a few Transformers busts and High-quality statues in the past, Ranging from the Bayverse into G1. The Prime1 Studios Optimus was a particular show-stopper this year, and if you'd like to take a look, Seibertron has you covered with a whole gallery and a video! Check this statue out in all its glory down below!
After our very own comparison review from fellow Seibertron.com staffer shajaki, we also have a new Designer Desk video from the official Transformers YouTube channel, featuring John Warden and the G2 deco of Combiner Wars Bruticus! Check out the clip embedded below, and take a stroll down memory lane too, with the first version of the loud neon character here, and the Fall of Cybertron take here, too!
Courtesy of Hasbro, we just received additional images of the San Diego Comic-Con 2016 version of the upcoming Titans Return Fortress Maximus, which was officially unveiled earlier this morning. The SDCC version comes with the Master Sword and has some addition deco differences. The Convention Edition of Fort Max will be available at SDCC (July 21-24) and it will also be available at the Fan Expo Canada this fall (Sept. 1-4). Check out the new pictures below.
Hasbro wrote:TRANSFORMERS GENERATIONS: TITANS RETURN TITAN CLASS FORTRESS MAXIMUS Convention Edition
Ages 8 years & up/Approx. Retail Price: $179.99/Available at Booth #3329 at Comic-Con International in San Diego
Harness the power! The TRANSFORMERS GENERATIONS TITANS RETURN TITAN CLASS FORTRESS MAXIMUS Convention Edition brings the TRANSFORMERS battle into uncharted territory when the Titans Return. Fans can up their battle power by combining two additional pieces to the special FORTRESS MAXIMUS figure – the TITAN MASTER EMISSARY and CEREBROS figures. The Triple Changer FORTRESS MAXIMUS figure features robot, battle station and Autobot city modes which allows the figure to unite with TITANS RETURN LEADER CLASS figures (sold separately) to form a Cybertron City. The Convention Edition figure features collectible packaging and comes with a special edition poster, three accessories and a mighty sword for players to use in playtime battle. The TRANSFORMERS GENERATIONS: TITANS RETURN TITAN CLASS FORTRESS MAXIMUS Convention Edition will be for sale at San Diego Comic-Con 2016. Following the convention, a limited number will be available on HasbroToyShop.com.
Fellow Seibertronians, TFW2005 member BattleUpSaber has reported finding the RID Platinum set in Singapore, where the set is priced at 129.90. The set, first seen at NY Toyfair this year, is of particular note, as it utilizes the Takara Tomy voyager class Grimlock - an extensive retool of Fall of Cybertron Grimlock. The picture has been mirrored, and can be seen below. And, as always, let us know what you think of this in the comments below.
The Toys Alliance Facebook page have uploaded another angled look at another of their licensed properties, Teppeki Gokin! By the looks of the image, mirrored below, we'll be dealing with War for Cybertron/Fall of Cybertron styled action figures - FoC Optimus Prime specifically, here - but let us know what you think in the Energon Pub!
Thanks for all the support you've shown us since we unveiled the Mega Action Series MAS-01 Optimus Prime, to show our appreciation we would like to share a sneak peek of our other in development project, Teppeki Gokin!!
Made of high quality ABS and Diecast construction the Teppeki Gokin series will bring some of your favourite modern Transformers to life in extremely high detail with a scale perfect for the shelves of your collection.
Enjoy the image and stay tuned for more information on all Toys Alliance products very soon.
While Seibertron.com was on its way to New York and the Javits Centre (and something slipped in the internet cracks), Toy Fair 2016 has already started for Hasbro and the Transformers brand! Tuning in to the investors webcast, we have collated below all of the relevant information for fans of the giant robot franchise, including all the relevant images from the presentation shown during the event.
Note: Opinions and statements expressed during webcast may not result in actual results. Photography not allowed.
Hasbro is intent on building on digital gaming - venturing for the first time into mobile gaming with Backflip’s Transformers: Earth Wars. More below.
Paramount: Michael Bay and Mark Wahlberg are confirmed as returning for Transformers 5, which is set to be released on June 23rd 2017. No images, but more on all this below.
Multi-brand universe with Allspark Pictures: Micronauts, G.I. Joe, ROM the SpaceKnight, M.A.S.K., Visionaries.
Deb Thomas CFO - General investor and economy information.
John Frascotti - Hasbro Brands
The biggest share is among 12-17 year olds, but Hasbro also dedicated to special collections in the form of Star Wars Black Series, Marvel Legends, Transformers Generations, with the intention of connecting multiple generations of fans.
China Transformers Live show mentioned (more later)
Big focus was placed on the ‘modern fan survey’: identifying consumers from casual fan to superfan. Entertainment and storytelling are recognised as being crucial to the brands, fandom is not just about collecting the action figures.
Fans want to meaningfully participate - they feel a sense of ownership, loyalty, willingness to co-create, give feedback, participate in fan votes Machinima Combiner Wars series mentioned, ‘short form entertainment’.
Digital Gaming - As above, big focus for future Hasbro strategies.
Social Reward trend driving gaming (2bn gamers in the world!)
Gaming, competing, sharing - particularly excited for the new Backflip partnership: Transformers Earth Wars.
Transformers - Tom Warner and Jared Wade
Rich history of the brand, ‘but we’re just getting started’.
Fans are acknowledged and recognised as crucial to the brand (30% of all consumers), and they make no distinction between movie year or non-movie year: 2015 proved that.
Trypticon, the fan-vote poll winner, will be featuring in comic series, digital series, and of course, as a toy.
Transformers are expanding online presence to Instagram, Snapchat, Weibo - and we can expect more convention presence from Hasbro around the world.
Entertainment expansion: Live show in Las Vegas, Roll Out album, IDW Publishing (150+ stories planned for 2016 already).
A brief segment on trend and licensed apparel, fashion week, more clothing and accessories to be seen.
Hasbro is meaning to expand global reach, with a specific focus on China in 2016, as they establish a new blueprint - which includes the CybertronCon presence and the live show.
Entertainment focusing on multiple age brackets (yet somehow still insisting on it being all just for male fans):
Rescue Bots: Season 4 (longest running animated show for Transformers!), new theme (Race to the Rescue), new Rescue Bot Quickshadow.
Robots in Disguise: Season 2 airs in March on Cartoon Network - re-introducing the Mini-COn Weaponizers theme and gimmick. They show Power Surge Optimus Prime and NAME, which has four modes of play, automorph with minicon interaction.
Older fans: Machinima animated series, 8 episodes, 7 minutes each - Windblade’s perspective, Starscream has Enigma of Combination, fan-built first female combiner Victorion (as overwhelmingly requested by fans) will also appear in series. It sounds like the story is very close to the IDW version.
Backflip - Transformers: Earth Wars is the first part of Prime Wars trilogy.
In Fall 2016, we will have Titans Return, the second part of Prime Wars trilogy, that starts where the story of Earth Wars ends, but with a specific toy line. They point out that Titan Masters figures are compatible across entire line, and Fort Max is in showroom at Toy Fair.
[Video shown in room, not via link]
As for the cinematic universe, they reiterate the importance of the writers’ room at Paramount, and confirm Transformers 5 release on 23rd June 2017. They also revealed a Bumblebee spin-off movie for 2018, and the next movie in the main series to appear in 2019. Deadline seem to be confused about this. I’d rather trust Hasbro on that matter.
That’s all for now! Stay tuned to Seibertron.com as we bring you updates throughout the whole weekend, including in person galleries, thoughts and more!
Every month, Takara's youtube channel uploads videos showcasing the transformation for their upcoming monthly releases (loaded with sound effects). This month is no exception and features a the long awaited release of a voyager figure of Grimlock. Check it out below and let us know if you spot any differences in its transformation from the original FOC mold. The videos found on the channel this month are:
Seibertron.com is proud to present the hottest, most anticipated release in the Transformers toy line... of 2009! It was still movie time, as Revenge of the Fallen was en route, and the 25th anniversary of the brand was hitting. So The Universe line re-presented some older Titanium Cybertron Heroes transforming figures under new names and decos, taking two Optimus Prime toys, and repurposing them as Hot Zone (definitely not Hot Spot) and a movie paintjob of War Within Optimus Prime. And the third gallery sees a Thundercracker body shared by a conehead, as Thrust takes over.
Check all of these Target exclusive releases from the past below, and click on any of the images to reach the full galleries!
TakaraTomy designer Shogo Hasui just tweeted out some new in-hand images of Transformers Adventure Battle Grimlock. Battle Grimlock is an extensive retool of the Fall Of Cybertron mold released a few years back. Check out the images of Battle Grimlock with the rest of the RID cast we've mirrored below and remember keep your optics tuned to Seibertron.com for the latest in news and updates!
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