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Seibertron.com Treasures: The Armada Anniversary Article

Transformers News: Seibertron.com Treasures: The Armada Anniversary Article
Date: Saturday, October 13th 2012 4:26pm CDT
Categories: Cartoon News, Editorials, Site Articles, Toy News
Posted by: Anonymous.

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It was roughly 10 years ago that a series called Transformers Armada was released. Join Seibertron.com staff members Blurrz, Counterpunch and Razorclaw0000, as they journey back a decade. They celebrate Armada in all of its fashion, as the trio critique the successful toy line, domestically as well as internationally, and show their passion (or disdain) for each figure.

Seibertron.com Treasures: The Armada Anniversary Article


The calm before…

Blurrz: It’s hard for me to imagine that it was a decade ago when a cartoon captivated me like none other. While some find that this series was a grotesque shame on the Transformers brand, it shares a special place in my toy collecting heart for eternity. Transformers Armada entered into my life at the exact time - any younger and I’d really have no funds to tackle a competent collection, any older and I’d be trapped in the stigma of adolescent youth. I ask myself time and time again, if Armada had switched places with Energon or Robots In Disguise, wouldn’t I be as attached to it as with Armada? The answer is simply no, there’s this feel to Armada that I personally can’t fixate with in contrast to any other series.

Counterpunch: Oddly enough, I didn't much like Armada at first glance. I was buying RiD toys at the time. I jumped back into the hobby after several years of absence. RiD was where I expected the toys to be. Armada was...not exactly what I expected. I bought the toys way before I even watched the show. There were enough interesting molds going into wave two that my curiosity was piqued.

Razorclaw0000: I was working in a deli in the basement of my local Boscov's Department Store during my Junior year of college. I was just starting back into collecting, and had maybe a half-dozen figures, when I stumbled across Armada Starscream. There was something about the look, maybe the Anime-esque look, maybe the distinctive plane mode, and maybe the little Minicon that pushed all the right buttons.

Seibertron.com Treasures: The Armada Anniversary Article


..the storm

Blurrz: When Armada hit, it was a bit of a frenzy and a rumble. I had to get the figures when they came out. When a new character came up open the screen, I just had to pick him up. That’s really no longer possible, as evidenced by Transformers Animated, whose character cast was too large to be put into a toyline, and Transformers Prime, in which their toys had a comparable delay time to any Blizzard product. There were relatively no store exclusives, and if there were, they wouldn’t be a show character. Despite how many antagonize the toys, one cannot question Armada’s unwavering availability and unlimited playability.

Counterpunch: Jetfire, Starscream, and Megatron were awesome enough that I began to wonder what the other figures were like. I ended up liking the line/concept/show before I even realized it. I began finding reasons to buy new and different figures. Even toys that were problems at the time, like Hot Shot and Sideswipe I found ways to justify purchasing, even if it was out of curiosity. I'm glad I did though, the figures were large and detailed. Though I couldn't put my finger on the issue at the time, in retrospect, what I really liked about these toys was how they reminded me of the late G1 figures that I grew up with.

Razorclaw0000: Blurrz brought up a great point. I vividly remember the releases of figures coinciding very closely with their on-screen appearances. It was so close, that I remember driving 20+ miles to pick up Side Swipe just to have him in time for that episode, that night. What a surprise that was...

Mischievous Mini-cons

Seibertron.com Treasures: The Armada Anniversary Article

Blurrz: The small guys were the stars of the cartoon show, and equally, the stars of the Armada toyline. Each bulk (bigger figure) came with a mini-con, and more importantly as we discuss, there was the release of the individual mini-con teams. 10 different teams, composed of 3, were released domestically alongside their variants.

For the Autobots and Decepticons in the Armadaverse, it was paramount that they control the three most powerful weapons, the Star Saber, the Skyboom Shield, and the Requiem Blaster. In toy form, that was the Air Defense Team, the Race Team and the Space Team, respectively, all capable of being wielded by any bulk with 5 mm peg hands. The Star Saber is combined from the parts of Jetstorm, Runway, and Sonar, all planes in some form or the other. While in fiction the Star Saber would be comparable to the Thor’s hammer, Mjolnir, the planes don’t flush well together in toy form. Still they are aesthetically pleasing with their whites, bold blues and translucent plastic. They were repainted into their evil variants, the Air Assault team. However grey plastic replaced clear plastic, leaving much to be desired.

The impenetrable Skyboom Shield was composed of Mirage, Downshift and Dirt Boss. Speedsters and a SUV, the cars were colored with whites, yellows and greys, and featured pleasant articulation. Structurally the team makes a rather large shield, and is imposing on the likes of Jetfire, Megatron and Hoist, while laughable in the hands of Hot Shot or Side Swipe. They were repainted in imposing red and black colors, however their predecessor has much better character.

Lastly we have the Requiem Blaster, or in team names, the Space Team. Payload, Sky Blast and Astroscope all have individual colors, and aren’t exactly a trio of mini-con’s you’d normally expect to combine. The colors are not exactly the problem either, as the combined gun form is oddly flimsy, especially if your Astroscope is loose. All in all, out of the power weapon mini-con teams in Armada, the original Star Saber – the Air Defense team is my favorite and the superior!

Seibertron.com Treasures: The Armada Anniversary Article

Counterpunch: The Land Military Team was the first set of Mini-cons I purchased. Bonecrusher, Knock-out, and Wreckage were all various forms of military style missile trucks. In many ways, they were the easiest for collectors to come to terms with as legitimate transformers. They look like the Micromasters of yesteryear and somehow avoid the goofiness other Mini-cons gained when attached to larger figures. You could almost view them as Targetmasters but they were actually decent figures in their own right both in robot mode and vehicle mode. I'd even recommend them today for someone looking at a place to start with Mini-cons. Honorable mentions go out to their uniform color scheme cousins in the Night Attack team, who in addition to having cool colors, have an awesome sinister name.

Then there's the unfortunate but somewhat necessary Street Action team. Ever wanted a bicycle Transformer, a skateboard Transformer? how about a moped Transformer? Me neither, but Highwire, Grindor, and Sureshock were core characters to the show. Now, Grindor is great. The others? Not so much... That being said, their ability to combine into Perceptor (in name only) was AWESOME. Perceptor, despite his limited articulation is legit. He's a cool concept and character I would not mind seeing a return of.

The Sea team is almost a continuation of the Street Speed team's advances in engineering. Waterlog, Oceanglide, and Stormcloud are all great little Transformers with solid transformations, great amounts of detail for Mini-cons, and useful joints. Their variety of colors across all releases will inevitably make it so that there is some version out there you like. Additionally, because of their missile launchers, they make for decent Targetmaster style figures just like the Land Military team did.

I keep talking about these pseudo Targetmasters but the Emergency team was the real deal. These were the guys everyone was waiting for, legitimate three-mode Mini-cons. Prowl, Firebot, and Makeshift were also interesting in that they were some of the few Mini-cons to make purposeful use of clear plastic. Even among those who hated Armada and Mini-cons, this team was almost universally loved for its versatility and ability to mix in with almost any line.

As for me, my recommendations on these would be the Japanese TRU exclusives for the Land Military team, the Universe 2003 versions of the Street Action team, the Powerlinx version of the Sea team, and the Micron Booster 2 versions of the Emergency team. I think I just like the color selection of those, not so much for any particular matching with larger figures.

Seibertron.com Treasures: The Armada Anniversary Article

Razorclaw0000: The Air Military team is another Targetmaster homage, with each member transforming into some type of weapon, all the emphasis here is decidedly more melee. Thunderwing transforms from robot to SR-71 style stealth jet, to a three pronged claw weapon. Terradive is the second member of the team, transforming from robot, to "flying wing" stealth bomber, to a "ninja star" or shield. Interestingly Terradive's port is actually on a swivel, allowing him to spin freely when powerlinked to a bulk. Finally, Gunbarrel rounds out the team, transforming from robot to cargo plane to six barreled gattling gun.

The Street Speed team has the dubious distinction of being the most articulated Mini-con teams produced, as well as toying with several copyright and trademark violations. Backtrack is almost completely a Cadillac XLR in a rather unrealistic shade of green. Oval continues the trend of mimicking real vehicles by transforming into a Saleen S7 in a muddy orange color. Finally, Spiral takes a stab at ripping off the Germans, with a deep blue Mercedes C-Class alternate mode. While the articulation was impressive for the time, all three figures can suffer from loose, floppy joints, and may have difficulty not falling apart completely. This is a team that is either loved or hated.

Next, the Destruction Team makes up for limited articulation by packing in some interesting play features, particularly with Cyclonus. Each figure featured a center roller which would activate some action feature when rolling along, and there was a small gear and clip mechanism which allowed them to dock to the underside of Cyclonus. Spinning the rotors would trigger the gear and cause the action to occur. Dualor is the most straightforward, transforming into a dual-barrelled reciprocating tank. His gimmick works well and he's impressively bulky for a Mini-con. Next, Drill Bit transforms into a giant, well, drill. There are some small issues to his design, however, as the body of the drill is blocked by his legs, which transform into the wheels and bed of the vehicle. The drill does spin quite well. Lastly, Buzzsaw does not actually transform into a saw. Instead, the vehicle is technically a "Bucket Wheel Excavator", and his rotating bucket/blade works extremely well.

Finally, the Adventure Team uses the same gimmicks as the Destruction Team, but unfortunately suffers from having gimmicks that don't make as much sense docked to Cyclonus. Dune Runner starts off the set as a dune buggy with roof mounted machine gun. This feature works well both in rolling and attached to Cyclonus, in theory, but minor tolerance issues prevent the gun from turning smoothly. Iceberg is the next figure in the team, transforming into a snow plow tank with opening and closing plow jaws. Again, minor tolerance issues prevent this gimmick from triggering on Cyclonus, but the vehicle mode is a lot of fun. Finally, Ransack is a green jeep with a real working winch. Unfortunately, the winch aspect doesn't work very well at all with Cyclonus, as a few short turns will have the length of string fully retracted.

Out of all the Mini-con three packs, the Sea Team is probably still my favorite, particularly with Waterlog's elegant transformation and real knees.

Sly Super-cons

Seibertron.com Treasures: The Armada Anniversary Article

Blurrz: With hindsight, the Armada super-con figures, or in modern terms - Deluxe class figures - aren’t exactly a breakthrough in Transformers toy technology. They aren’t going to hold much against the modern figures, such as the Classics or the Generations, but they have their own uniqueness to them. What they lacked in articulation due to their gimmick-based interactions with their mini-con partners, they made up in playability and overall ‘fun’.

Tackling the Autobot super-cons, we have the first wave release, Hot Shot. Hindered by the axle-bazooka system, Hot Shot still offers movement in the important areas, however he won’t be moving his head anytime soon. Being in the year 2012, we expect our Transformers to offer both great alternate modes, as well as robot modes. Hot Shot isn’t exactly endearing to that philosophy, but his mini-con partner Jolt interacts well with Hot Shot’s vehicle mode. Not the best figure on the Armada market and not one you’ll have a struggle with when trying to obtain it on the secondary market. Much like a handful of figures at the end of the Armada toyline, Hot Shot was repainted as Powerlink Hot Shot, homaging Generation Hot Rod. While this repaint doesn’t exactly increase the mold’s stock, it’s certainly a nice change for those who were tired of seeing yellow (get out of here Cheetor)

Armada Blurr also fits in to the same category as Hot Shot, as in he has a great vehicle mode, but his robot mode is still a few years behind. The Lamborghini-Ferrari-something can grow wings thanks to Red Bull and Blurr’s mini-con partner, Incinerator. In robot mode, the majority of his car bits are a massive backpack, and Blurr has limited arm movement and no knee joints. The colors are aesthetically pleasing, but alas, hindered by the mold’s interaction with Incinerator.

Next up to bat is what some claim to be the worst Transformer of all time. It’s funny that this figure also fits into the same category as Blurr and Hot Shot. Despite the lack of suitors for Armada Side Swipe (Not Sideswipe, please don't mix the two!), the young Autobot warrior features a rather sleek vehicle mode, and up to its release date in 2002, offered one of the most realistic alternate modes the Transformers fanbase had ever seen. Side Swipe even featured a fun and interactive powerlinking gimmick with his mini-con partner, Nightstick. However folding the car’s pieces and parts into robot mode yields a nightmare. Side Swipe has the chunkiest limbs, kibble, and clumsy articulation. The figure has a tendency to just not stay still. It surprises me that this figure has as many repaints as it does, and its character was even homaged in this year’s BotCon set. Well….. there are cults for worse things I suppose.

Smokescreen isn't a very popular toy, and I can’t wonder why. Yes, he does not exactly have the best articulation, and he’s a bit chunky, but isn't that what should be expected for the tough guy of the group? His gimmick is a large crane on his shoulder; it’s the saving grace and also the downfall of Smokescreen. Its size will likely topple the figure in robot mode unless you position it properly, but its interaction with the mini-con Liftor turns the crane into a massive sniper rifle! Smokescreen even has a working winch, which fits with the rescue vehicle theme. While Smokescreen is full of fun, his min-con Liftor is also worth a shot, the little guy is sturdy and is solid in both modes.

Next up is another underrated figure, Armada Hoist. Smokescreen’s character in Armada kicked the can, but he was then resurrected as Hoist. Hoist is a construction vehicle with a giant crane-claw, and his mini-con Refute is one of the tallest in the scale. Despite Hoist’s massive crane-claw, he has the best articulation of all of the deluxe figures, as he can actually bend his legs 90 degrees!

Rounding up the batch is Armada Optimus Prime. He’s got quite the hype as being a great figure, and yet I think it’s more because the bigger Optimus Prime had a lot of follies to it. To me, he’s not that great, but I get my panties in a bunch when it comes to scale and Armada figures. Optimus Prime, also known as Bendy Prime features good, all around articulation, and a fighter/gun mini-con partner in Over-Run. (No, not this Over-Run!) I’d recommend this figure, but you probably already have it, and if you don’t, there’s the Nemesis version which Razor will allude to. Out of the figures we have here, the best Armada Autobot Super-con would have to be Hoist. He’s all around dynamic and you’ll always love that sound when you hear his gear-joints bend! The mold is also worth it in his Cybertron Longrack remold or the rather lucrative BotCon Dinobot version.

Seibertron.com Treasures: The Armada Anniversary Article

Counterpunch: It seems that the Decepticon Supercons (deluxe figures) are up to me. These toys all feature an interesting if largely unnoticed design point: They are all asymetrical. It's not that obvious and it's not that big a deal but it's there. The idea was to show the Cons as being edgier in this manner. It kind of worked and if you examine the toys you'll pick up on the little cues that show it off.

The first wave of figures gave us Demolisher and Cyclonus. Now neither of these guys are going to go down in the annals of TF history as being marvels of engineering but they are interesting never the less.

Demolisher is perhaps the best Decepticon Supercon. His transformation is clean, he locks together, and while he doesn't have modern articulation, he still has a great number of useful joints. His...head doesn't rotate, so there's that. -_- To make up for it, Demolisher has perhaps the best integration of Mini-con to Bulk out of the entire line. His Mini-con Blackout is useful no matter what mode Demolisher is in and there is even a third mode to compliment all this. Demolisher even has a nifty and fully functioning gimmick to shoot Blackout across a table in vehicle mode.

To make this $10 marvel (yes, deluxes used to be huge and 30% less expensive) even better, he has several Macross-style bot configurations where his arms can fold up into artillery formations. It's a nice touch that really makes use of his missile firing gimmick.

Cyclonus is less awesome but perhaps equally interesting. He has the same articulation range as Demolisher and even as good a Mini-con integration but that's where the similarities end. Cyclonus seems to have been the starting point for an abandoned Mini-con gimmick that would pair geared Minicons up with Bulks who could implement those mechanics. (You can see on Hoist where this might have been implemented had it continued) So there are a whole host of Mini-cons who work only with Cyclonus. (Spoiler: They don't work well with him)

In vehicle mode, Cyclonus is kind of awesome. The helicopter is well done, the blades spin properly, and kids can hold it in a gun-style way for pretending he flies. All and all, a nice figure. His robot mode...not so much. His missile firing gimmick is hampered by the need for a Mini-con and he has what are in all honesty, stupid guns in his knees. Despite his joints, he is virtually impossible to pose in any meaningful way and his head looks like he's hiding in a turtle shell. So...yea. When people point at Armada with an accusatory finger, it's because of figures like this. You should still track one down though. He has a little gun that goes back and forth when his blades rotate and that...is very cool.

Late line Decepticons included Thrust and Wheeljack.

Thrust typifies all that was wrong with Armada. He has another, though this time criminally bad, abandoned mechanic. He has no real hands. He has a fake transformation. But...his vehicle mode is rather nice and his Mini-con is quite good actually. Thrust is even somewhat posable in robot mode if you can maneuver around his giant hanging cockpit.

I went there.

What happened with this figure is that he was essentially ruined by his gimmick. Though it is unobtrusive, all the engineering went towards its integration so several important things like...hands were factored out. Thrust is a loss and I would never recommend him to someone. But he's not a complete loss despite what I just said. The figure is very well detailed and the transformation is good if not a bit cheat-y. If you are completing an Armada cast, you could do worse than paying the $8 it would take to get this guy and have him standing majestically behind Galvatron with betrayal in his squid-eyes.

On the other hand, we have Wheeljack, who still holds up to today's standards in many ways. Wheeljack has simple and straightforward articulation and a simple but mechanically interesting transformation. He's large, detailed, and honestly quite well done. His Mini-con Wind Sheer is even pretty decent as Mini-cons go in design and shape.

Wheeljack turns into a slick black (or gray depending on your hemisphere) car. He has a M.A.S.K. style gimmick when you apply his Mini-con and God knows why we never got a red redeco of him. Some people might be turned away by his insignia, which shows off his faction change but I suspect more will be endeared by it. I only wish he had a larger and more pronounced Decepticon symbol.

For those who really like this figure, I suggest you track down the Japanese or Korean versions. The black and blue deco is easily nicer and more show accurate than the gray and yellow North American version.

Out of all these guys, I would recommend Demolisher. He's everything an Armada figure should be and I feel that he holds up very well after all these years, even if he has to turn his entire torso to look to the left. (but he can! He has a waist joint...)

Seibertron.com Treasures: The Armada Anniversary Article

Razorclaw0000: Lastly, we have Unicron's Agents from both the cartoon and comics. Sideways is one of the two Mini-Con Headmasters in the line, but actually features two different heads. A futuristic, if chunky, motorcycle, Sideways transformed into an oddly articulated "ninja", but lacks traditional fist holes, knees, a waist, and features some odd arm articulation. Despite that, Sideways has a special place in my heart. His Minicons, Rook and Crosswise also exhibit the ability to merge into a single, surprisingly articulated, robot rider for Sideways' bike mode. This, combined with the campy Headmaster gimmick, grant Sideways a pass, from being a forgettable mess, to maintaining a place, to this day, on my shelves. An odd variant exists, with the factions swapped between both Mini-cons.

Next, Nemesis Prime is a sinister redeco of the Super-con Optimus Prime mold, which Blurrz has so elegantly described. Hot off their successes with RID Scourge, Hasbro and Takara wished to cement the idea of a "Black Prime" as more than just hyper-exclusive repaints in Japan. A monstrous beast in the show, Nemesis Prime sported a strange dark gray, teal, and dusty brown color scheme, punctuated by intense red highlights. In a twist of a pun, his Minicon is slyly named "Run Over", a corruption of Super-con Prime's Over Run. Because of Nemesis Prime's show nature, and a rare case ratio, this figure still commands a comparatively high price on secondary market, easily outpacing other Super-cons by two to three times. Micron Legend Scourge at first glance appears to be similar to Nemesis Prime, but virtually every color has been replaced. The main body is different. The reds are different. The details are different. Scourge is virtually impossible to track down at this point, and frankly the domestic version is heading there as well.

The Super-con line was filled out by four Beast Wars redecos, featuring dead Minicon ports molded in key places. All four sport decos significantly different from their Beast Wars personas, with darker tones. Cheetor is paired with Cliffjumper, a redeco of Ransack. Rhinox is also paired with another Adventure Team redeco, Armorhide, from the Iceberg mold. Terrorsaur completes the Adventure Team pairings, joining Ironhide, a redeco of Dune Runner. Lastly, Airazor gets her partner Nightscream from the Street Speed Team, a redeco of Oval. While absent from the cartoon, these characters feature prominently in the defunct Dreamwave Armada and Energon comics, making them a must for any fan of those series.

Out of all the Super-cons, my favorite is probably Nemesis Prime, because he was from a time when the idea was still relatively fresh, and I have a soft spot for figures that have puns in their name. Run Over is a great little guy.

Mighty Max-cons

Seibertron.com Treasures: The Armada Anniversary Article

Blurrz: Max-cons, or in today’s terms – Voyager Class – were bold, big, and sometimes were just annoying all together. If you were max-con or bigger, it was likely that you’d have light and sounds.p RED ALERT RED ALERT RED ALERT WEEWOOWEEWOO

Armada Scavenger, a character who homages the Decepticon G1 Scavenger, was first acknowledged as a Decepticon in the cartoon, but then switched sides to the Autobots. Everyone wants to be Counterpunch, eh? Just because Scavenger is bigger, doesn’t mean he deviates from the Armada super-con formula. At the heart of the figure, there is just a giant brick. It makes for a great truck, as Scavenger has a solid alternate mode – his mini-con Rollbar, if in robot mode, fits right into the canopy of Scavenger acting as the truck driver. You also have rolling treads and a moving scooper. This doesn’t exactly yield the brightest robot mode, as Scavenger doesn’t exactly have what we’d call ‘legs’. Still, as an Armada figure, it went big on the gimmick factor and is still a fun figure to toy around with.

Next up we have Red Alert, taking the form of a rescue vehicle. The mode is rather bland until you perch the mini-con Longarm on to the back of Red Alert, and thus begins the electronics: RED ALERT RED ALERT WEE WOO WEE WOO. Transformed, Red Alert offers a bunch of fancy gadgets and moderate articulation. He has interchangeable hand weapons, a chest disc-launcher, a giant shoulder gun/handheld gun, and RED ALERT RED ALERT WEE WOO WEE WOO. The mold’s repaint is Powerlinx Red Alert, exchanging the medic red and white with vibrant blue and orange. Still, the same old RED ALERT WEE WOO WEE WOO. Out of these two, I’d have to give it to Mr. Wee Woo for actually having legs and the best……. or annoying electronics in the line.

Seibertron.com Treasures: The Armada Anniversary Article

Counterpunch: I can't believe I didn't get to write on Red Alert...

More Decepticons for me. Seekers. Starscream, other Starscream, and Skywarp. Yes, yes...the package for Thundercracker says Thundercracker but by the show it was Super Mode Starscream.

These guys are the same so I'm not going to split the discussion up too much. This mold is very G1-esq to me. It's big, bulky, and has limited or fake articulation. The legs have a full range of front to back movement but no side to side movement. All versions of this guy will be standing at attention. Likewise, his arms have several points of articulation, none of which help to show that Starscream is a master swordsman in Armada.

This mold is a brick, but that's ok.

Jet mode is interesting. It's large and well detailed. It's perhaps one of the best Cybertronian jet designs we've seen. Mini-con integration on this figure is well done with two distinct ways to actively engage it's workings.

The primary gimmick on this figure is the flip out Null Ray cannons. As far as gimmicks go, this one is quite screen accurate but also one of the drawbacks the mold suffers from. Where as on-screen, Starscream has a flat back, the toy is forced to have a large backpack to accommodate the cannons. Were there a simple hinge back there to fold the whole thing down further, the toy would have been near perfect.

Now, this Starscream is a swordsman. His blade is quite interestingly stored in his left wing. Removing the wing arms him and gives that asymmetrical look once again that was discussed before. Now, the show plays off the whole sword thing much better than the toy but the gimmick is quite clever and truly unique. I wish his articulation gave him a bit more use of the blade or that the handle was placed differently but this is a very fun alteration to Starscream's usual character portrayal.

Let's talk interesting toy history here. The US and Japanese versions have two distinct differences. The US versions have a slanted nosecone. It's pointed down in the way that some supersonic jets have an angled nosecone. This was ultimately a safety thing. The angle allows the nosecone to collapse if your kid brother charges at you with Starscream pointed straight out as to avoid impaling you. The Japanese (and Korean) versions are straight and more accurate to the show.

The other significant difference is in the paint details and masking. The US versions of Starscream and Thundercracker do a really ugly version of masking on the symbols to just plop purple on there. The Japanese versions are painted, detailed, and lined. The difference is staggering. Further, the US version of Starscream is gray and the Japanese version is white(ish). YMMV depending on what you're willing to pay. Oddly enough, Skywarp, who got a US release and a very limited Japanese release in US packaging has the properly done and painted symbols.

Out of the the three US versions of this, go for Skywarp. He has the best paint decos, a unique, different, and quality Mini-con, and an interesting head sculpt that makes him anyone you might want him to be. If we're talking the best version overall in my opinion, I would say that the Japanese Super Mode (Thundercracker) Starscream is the best. The colors and deco just shine and the toy looks brilliant.

Seibertron.com Treasures: The Armada Anniversary Article

Razorclaw0000: Did someone order a brick? Featuring almost G1 levels of articulation, Overload was the last original mold Voyager for the toyline. With only shoulder, hip, and head swivels, Overload still managed to be thoroughly impressive with his shoulder mounted missile batteries and giant fists ready to pummel any Decepticon into scrap. The toy’s articulation was scrapped to allow him to become a pair of giant shoulder mounted cannons for Superbase Prime. His third mode is a large launchpad/trailer, which can carry Jetfire and be towed behind Prime’s trailer, creating a massive convoy of Autobot might. Overload was also one of the first modern toys to include the iconic transformation noise we’ve all come to know, love, and subsequently despise as it’s included in dozens of figures over the years. Finally, Overload featured a unique interaction with his Mini-con, Rollout. Instead of having a typical transformation, with Rollout activating some feature, Rollout became the head and chest of Overload, unveiling a proportionate head and slotting into a giant cavity in the main body.

As with the Super-Cons, the Gigacon range also feature a Beast Wars remold and redeco, in the form of “Predacon”, a repaint and slight retool of the Transmetal Megatron mold, with added Powerlinx hard points. The figure features arguably the best deco of that mold, in rich greens, browns, and grays, with a dash of orange for visual pop. Predacon is also notable for coming with two Mini-cons, Side Burn and Skid-Z, which round out a full team of Street Speed redecos with Air Razor’s Nightscream partner.

Out of all the Max-Cons, the Starscream mold still has a soft spot for me, as it’s the figure I originally discovered in that dark Boscov’s basement and set me on the path to the raving lunatic completionist I am today.

Gallant Giga-cons

Seibertron.com Treasures: The Armada Anniversary Article

Blurrz: Space shuttle Transformers are few and far between and yet for their lack of numbers, Armada Jetfire certainly makes up for it. Jetfire epitomizes the ‘White Knight’ character, as he gallants in with his wings, engines and massive blaster. His mini-con Comettor is specific as it acts as Jetfire’s landing gear in alternate mode. Combined with his shield and Comettor, Jetfire can roll out on the ground, as well as fly without it. Jetfire also has droppable missiles, but they are rather bland. Amidst transformation, you’ll find that Jetfire’s blaster/rifle has been blessed or cursed with electronics, a countdown sound, the G1-Autobot blaster sound, and if a mini-con is attached, a blaster sound. Now fully transformed, Jetfire has a bunch of nice hawk-like aesthetics, and is full of character. My personal favorite with Jetfire is his ability to yield all of the power weapons (Blaster, Saber, & Shield) at the same time, with two of the weapons in his hands and the last of the trio perched on his wings. Jetfire also has the ability to bolster the power of Optimus Prime by combining with him, but we’ll leave the question of ‘who wears the pants in the relationship’ for later on. Jetfire was repainted under the Powerlinx Banner into a combination of blue and grey, homaging Jetfire’s pre-Transformers origin (Macross/Robotech). Overall you can’t really go wrong with a Jetfire figure, whether it’s in Armada, Energon or Cybertron.

Seibertron.com Treasures: The Armada Anniversary Article

Counterpunch: I'm lucky in that I get to talk about my favorite Armada figure, Megatron.

Imagine Megatron taken to a samurai extreme. He'd be a ruthless killer, willing to do anything or step on anyone to get to his ends, and all of this would be bent around a form of honor that somehow, only he and his rival understand. That's Armada Megatron. Now, the cartoon version is a bit hammy but the comic version...now there is a villain.

I dream of a TF comic where Armada Megatron goes around to different multiverses killing off the Megatron in that world Highlander style. I digress.

Megatron actually has a good range of movement in his top half. He even has bicep swivels that most people don't know about due to how tight the joint is. His lower half is another thing entirely. He is essentially immobile below the waist. Now he can combine with Tidal Wave but...honestly, that's a mess.

His tank mode is perhaps the best H-tank this side of Generations Warpath. The transformation is clean and there's not really any kibble in either mode. He can hold, store, or capture Mini-cons in virtually any part of his alt mode. Additionally, there are two different ways to fire missiles out of this mode, both of which work well.

Robot mode has several gimmicks but coolest of all his his hidden shiv in his hand. Even if this Megatron is close to losing a fight, there's always a chance you'll get shanked. Megatron has perhaps the most useful Mini-con ports for attaching extra Mini-cons and not looking ridiculous. Spots on his arms and legs as well as his back allow him to hold 4-5 of the little guys and look perfectly balanced.

In looking at this mold, I would recommend Megatron over Galvatron. Megatron's color scheme is classic and well balanced. You can always pay a little bit extra and get the Japanese version for the improved faction symbols too. Galvatron in his US colors is a nice figure but it is still a white and lavender color palette and many people will not have a place for that outside of an Armada shelf. Of note, the Japanese version of Galvatron has a more accurate color scheme but that one is actually white and pink-ish purple. He's considerably more difficult to come by when compared to the US version of Galvatron.

Seibertron.com Treasures: The Armada Anniversary Article

Razorclaw0000: Tidal Wave rounds out the Giga-Cons, and has the dubious distinction of having even less meaningful articulation than Overload! However, don’t let this brickish brute fool you; Tidal Wave is an imposing addition to anyone’s collection. Comprised of three naval vessels – an aircraft carrier, a hovercraft, and a submarine-ish thing, Tidal Wave combines in a similar fashion to Beast Wars Neo Magamatron. Each vessel lacks an individual robot mode, but instead combines to create either a giant warship, or the robot mode of Tidal Wave. One of the tallest figures in the line, with the exception of Unicron, Tidal Wave can raise his arms, and that’s it. The legs are articulated, but only laterally, so if you’d like to have Tidal Wave doing the splits, you are set.

Tidal Wave also features the ability to combine with the Megatron mold, creating a set of overpowered arm gauntlets and a booster pack to compliment Megatron’s already absurd cannon mode. Paired with the smallest Mini-con, Ramjet, Tidal Wave is large enough to accommodate a fully functional elevator on the deck of the aircraft carrier to deploy Ramjet.

Tidal Wave also features a second, also dubious, distinction. He is the most different in deco from the Armada and Micron Legend releases. While the Armada version looks like a crayon factory accident, with olive green, gray, neon red, purple, gold, and dark gray, the Micron Legend deco simplifies to a lush purple, softer orange, and grays, unifying the decos between the three vessels, and building a beautiful palette of destruction.

If you like big, chunky, feature filled figures, Tidal Wave has should be on your purchase list. A word of caution, however… all the Armada and Micron Legend versions of this figure feature a design defect in the “armpits” that will fire the missiles accidentally and constantly. This flaw is fixed in the sublime Energon deco.

Garry Chalk Optimus Prime

Seibertron.com Treasures: The Armada Anniversary Article

Blurrz: By itself, the Optimus Prime figure is about the size of an Ultra figure, and I’m sort of lethargic and depraved to say anything good about it. The only thing that this version of Prime has on the deluxe version is his size and how it fits in with the rest of the scale for Armada. Out of all of the Armada figures, Optimus was hit the hardest when it comes to gimmicks, as they force him to not do anything else. Prime is one of the most static modern-day large Transformers. However when he takes the 1+ Mushroom, which Counterpunch is about to talk about, he gets a little better.

Seibertron.com Treasures: The Armada Anniversary Article

Counterpunch: Optimus has several versions of powered modes and in a way they became the symbol for any kind of Prime combiner mode. First off, Prime has the ability to combine with his trailer. What's really cool about this is the way in which you can have the trailer auto-transform for the merge. There is an infra-red light signal that cues the trailer to mechanically reconfigure for this mode. Prime then forms the upper half. Once combined, there's only limited arm movement and a head turn. It's more about stature and the fact that you can have the trailer reconfigure itself rather than making a bigger more posable prime. There's also a light gimmick that extends into his gun if positioned properly.

On top of this, you can attach Overload as a massive gun battery atop his shoulders. The instructions basically have you cram in on there but there is a series of latches that make it surprisingly secure. I have a hard time imagining who Prime needs this kind of firepower to go up against. Overload as a gun system looks like some kind of mass-murder machine...

Additionally or apart from Overload, Prime can combine with Jetfire who replaces the trailer and becomes a set of winged legs, presumably for flight mode. Don't be fooled, there is no added posability here but he does look damn cool with all of these units combined into one Supreme Optimus.

Seibertron.com Treasures: The Armada Anniversary Article

Razorclaw0000: Sparkplug is Prime’s Minicon, homaging both the G1 human by name, and very clearly Bumblebee by appearance, complete with the iconic horns on his tiny head. Transforming into a highly generalized Lamborghini, this mold remains one of my favorites today, with its clean lines and surprisingly complex transformation.

Undefeated Unicron

Seibertron.com Treasures: The Armada Anniversary Article

Blurrz: To this day, I still think of Unicron as a Transformers piece that is unrivaled. He’s menacing, loading with articulation, gimmicks and is a Transformers figure that everyone needs to own in one form or the other (Energon/2010/Amazon Exclusive). I remember getting Unicron for Christmas back in ’03, and it was a thrill to receive. I still remember the agony of having to hack him open from the jumble of twist-ties he was trapped in. He’s also got a really well engineered mini-con named Dead End, in which his mass appearance in the cartoon resulted in an increase in popularity and a penchant for Dead End to be army built.

Seibertron.com Treasures: The Armada Anniversary Article

Counterpunch: Actually during the time of writing this article, we're in the middle of packing for yet another move. I have my four Unicrons out, ready for packing and my wife comments on them, "I remember when you got that and how impressive it was. I never thought we'd see a Transformer that big again...and you have four of him now." She was right though, Unicron was a big deal when he came out. It's almost a "you had to be there" thing at this point. Funny thing for me is, I'm not sure we'll ever see a Transformer this big again considering how things are going.

Seibertron.com Treasures: The Armada Anniversary Article

Razorclaw0000: This guy was it for me. He cemented my love for the character and the awful chaos he represents. With the creation of this figure and the accompanying fiction across both the Unicron trilogy and the Universe 2003 line, my quest to collect all things Unicronian began. Years later that awful quest morphed into the disease of completionism, but Unicron was the dark seed that set me off.

The Legend of Micron

Seibertron.com Treasures: The Armada Anniversary Article

Blurrz: While Takara had their own toy line in with Beast Wars II and Neo, it was never until Armada, or in Japan – Micron Legend - that every Takara figure started to have their own differences in contrast to Hasbro figures. With two piles to pick from, Transformers collectors started to change their collecting habits. Takara’s Micron Legend focused more on show accuracy, and with that I have to say my favorite variant would have to be Blurr, or in Takara terms, Silverbolt. Silverbolt’s deco gives a new feel to the figure, as his yellow-stained windows are now red. Even his micron Incinerator, now called, Turbot, features a new deco. It’s just these little things that made Micron Legend deserve a second glance from me, and now I’m proud to own a majority of the Micron Legend figures.

Seibertron.com Treasures: The Armada Anniversary Article


Counterpunch: I've spoke a bit about this in my post but for me the most interesting difference between the Hasbro and Takara releases is Tidal Wave. It's a complete change in colors and really manages to give the big guy a color scheme that screams "death bringer". As a dark horse candidate, I'd mention Jetfire who's ML color swaps are simple but brilliant.

Seibertron.com Treasures: The Armada Anniversary Article



Razorclaw0000: As CP alluded to, Jetfire destroys his domestic counterpart by replacing the “heat scorched” white with the most crisp and pure white ever seen on a toy. The figure gleams in gorgeous brilliance. I’m also a fan of the “crystal” standard/deluxe Optimus Prime mold.

The I In Team

Seibertron.com Treasures: The Armada Anniversary Article

Blurrz: Blind packs, new decos, exclusives and the sort. Micron Legend went full force with their mini-con friends, and to this day I’m still trying to track down every mini-con that has been released by Takara. My counterparts are jerks. way ahead of me in that race, but I still have a fair share of little guys. Out of all of the Micron Legend variants, I have to say that my favorite would have to be X-Dimension Glide, whos blend of black, white, orange and chrome come together in a beautiful combination. Glide is a part of the X-Dimension Air Military team, and his teammates are gems as well! No don’t mind me as I start to cry myself to sleep as Counterpunch and Razorclaw0000 brag about their favorite micron.

Seibertron.com Treasures: The Armada Anniversary Article


Counterpunch: I will be forever grateful as a fan of Microns to JRFitzpatrick for setting me up with my Linkage Microns. I remember them when they came out but did not understand their relevance until later. The fiction tied into these guys and their simple but balanced color choices really work for me.

Honorable mentions go to Atlas and Rod who are wonderful vibrant redecos of Sparkplug.

Seibertron.com Treasures: The Armada Anniversary Article


Razorclaw0000: The Aqua Raider team, a DVD repaint of the Sea Team, is stunning in rich dark bluish grays that compliment Nemesis Prime exceedingly well. Also, the X-Dimension Destruction team gets a nod for the luxurious metallic orange and teal paints that would fit in with any modern United figure. Finally, the Micron Booster Emergency Team repaint, in all of its “Minty Fresh” glory delight me, with emerald transparent plastics.

The Aftermath

Seibertron.com Treasures: The Armada Anniversary Article


Blurrz: When Armada was done, I was taken aback by the fact that it was finished. I went on a Transformers hiatus and skipped Energon -> Cybertron -> Classics, and didn’t get back to the hobby until the 2007 Movie. The fact that there weren’t any mini-cons anymore was a big disappoint on my end. As long as I continue collecting Transformers, Armada/Micron Legend will be my favorite line, and I’ll cherish every little bit. The fact that lines like Power Core Combiners and Takara’s Arm Microns continue to carry the Armada banner thrills me beyond words. Armada begets a lot of distaste, but as I hope we’ve alluded to – there’s diamonds in the rough.

Counterpunch: I didn't like Armada at first but it was the line that got me to try and have everything in hand before making a solid judgement on a figure. I would come to love the large and simple designs as they were a straight call back to the G1 figures I grew up with. It's really the mark of my collection in a way because while I started back with RiD, it was Armada that got me to complete my first line. I still have one piece to grab though. Eventually I will find a Micron Legends Black Convoy to replace my US version. I may be holding out on finding him though so that I still have something fun to hunt for at Botcon. lol, I'm stupid. I know.

Razorclaw0000: I am a Mini-con and Micron collector, through and through, dedicated enough to even collect the minor variants between Armada and Micron Legend. With a count somewhere in the 500 area, I’m swimming in Microns, Scrooge McDuck style.



-END-



(Thanks to tfu.info and the lens of Counterpunch for additional images)

So, we leave the floor to you, the members of Seibertron.com. How does Transformers Armada resonate with you?

SDCC 2012 Coverage: Interview with Hasbro's Aaron Archer and Jerry Jivoin

Transformers News: SDCC 2012 Coverage: Interview with Hasbro's Aaron Archer and Jerry Jivoin
Date: Wednesday, July 25th 2012 11:44pm CDT
Categories: Event News, Interviews, Site News, Toy News
Posted by: Seibertron

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Views: 87,546

Shortly after Hasbro's Transformers brand panel on July 12th, 2012 at San Diego Comic-Con, Seibertron.com's owner Ryan Yzquierdo had an opportunity to interview Hasbro's Jerry Jivoin (Marketing Director of Global Brand Development) and Aaron Archer (VP Creative Director, Brand design IP creation). Jerry and Aaron are well known to Transformers fans around the world. The audio from this interview will be included in our next Seibertron.com Twincast / Podcast early next week. In the meantime, I did my best to transcribe the audio for all of you to read. Without further ado, here's Seibertron.com's interview with Hasbro.

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Seibertron.com / Ryan: "What can you tell us about Takara Tomy exclusive figures such as Unicron, Breakdown? Are they going to stay exclusive to Japan?"

Hasbro / Jerry Jivoin: "We don't have plans right now really. This is the second time this question has come up. We're definitely evaluating those and one thing that we're trying to do is that you saw with the Year of the Dragon edition Optimus Prime and the China exclusives that we're bringing over to Toys R Us is we recognize that Takara Tomy is working on great stuff that's being released and we want to bring stuff over to the fans here so rather than paying $200 on eBay ..."

Seibertron.com / Ryan: "Yeah, I just dropped $70 on those Legends class toys [from Asia]."

Hasbro / Jerry: "I'd rather us get those into a store and sell it here. All that kind of stuff we're looking at. We don't have any plans right now but not to say that we wouldn't do it."

Seibertron.com / Ryan: "Then again with the Takara Masterpieces, it seems like the smaller scale might be more appealing to American retailers such as Walmart and Target. Are you working with Takara on that or is that too far down the road?"

Hasbro / Aaron: "No we work with them on concept with "here's the next one we're thinking about", "what do you think?" so we do discuss it even though we know on the offset that it's for their market. Doing the smaller cars has helped but it's really about the market for Jerry. Do we do a non-connected high end item as an exclusive or where does it fit?"

Hasbro / Jerry: "The other thing with Sideswipe too is we have to get the Lamborghini license, which they have, which they were able to secure for the Japanese market. We have not [secured that]. If we're going to do that, we're going to need to approach Lamborghini and setup a licensing deal with them to do that. But we've seen them, we love them, we'd love to bring them to the US, there's no plans exactly yet but Masterpiece will continue. You've got Optimus Prime and Thundercracker this year, so we definitely see the value in bringing them over because fans love them."

Seibertron.com / Ryan: "The first thing that came to my mind when I saw the new pictures from Takara is basically this is Hasbro's answer to Mattel with their Masters of the Universe Classics line which has the perfect epitome of all of those characters. That's what I [thought] when I saw that. What can you tell me about the shared exclusive G2 Bruticus set? You guys really went all out with that package so much so that I don't think I've seen you guys put that much work into an Amazon.com or BigBadToyStore.com exclusive before. Was that at one point going to be a San Diego Comic-Con exclusive?"

Hasbro / Jerry: "You know the package, we wanted to make it something special because we realize "hey, you can buy Bruticus in the main line in the deluxe format, we're selling him here at Comic-Con as an exclusive, and we wanted to make it special. We didn't just want to do a redeco and put it in a general package. This was an opportunity to really do something unique with this item. And a lot of it goes to our packaging creative group and art directors. They really had a lot of fun."

Hasbro / Aaron: "They challenged themselves. They went above and beyond, not that we didn't want that. The brief was the brief but they certainly did extra work to take it to a much finer point than may have seemed necessary at the beginning."

Hasbro / Jerry: "They surprised us when they showed it. They had a lot of passion for it. They just dove into it and replicated everything."

Seibertron.com / Ryan: "Please thank whoever. That's awesome I think. Looking at the size of some of the other items that are with the Marvel or G.I. Joe brands, you've got the giant heli-carrier for Marvel, I feel like Transformers is getting the short end of the stick as far as big products. Someone mentioned about Omega Supreme, Metroplex, Fort Max ... some of those big guys ... is there a chance of getting some love for some of those guys?"

Hasbro / Aaron: "I think that we recognize that those other groups have done that and even some other companies have. You know, $300 items, $400 items, in the market place not just for collectors or [conventions]. So it makes sense for us to look at that so we're starting that process because we do have big characters."

Hasbro / Jerry: "And I think you see with Bruticus and having that ..."

Seibertron.com / Ryan: "Well then you have the 3rd party companies coming out with the big figures and I know that's a sore spot."

Hasbro / Aaron: "(sarcasm) Not familiar with that."

Everyone: (laughs)

Seibertron.com / Ryan: "It's obvious that Transformers fans have lots of money to spend when it comes to this stuff. I'd rather give you guys the money than somebody else."

Hasbro / Jerry: "We appreciate that."

Seibertron.com / Ryan: "Alright, one more question. Recently Hasbro trademarked "Transformers Combiners". Is that for the Kre-o line or is that for another future product line that you guys have coming down the ropes?"

Hasbro / Jerry: "Probably for Kre-o. We have our combiners from like the Bruticus combiners from Generations but it's probably from the Kre-os and Kreons that we showed today with those combiners. But it's probably specifically for them."

Seibertron.com / Ryan: "Alright, one more. With the success of some of the big brands that Hasbro owns such as Transformers, G.I. Joe, ... My Little Pony apparently now, is there any discussion within Hasbro of maybe doing an equivalent of a Hasbro-Con or something to that effect?"

Hasbro / Aaron: "A lot of people bring that up, not at Hasbro, just people bring that up. And some at Hasbro. Not yet."

Hasbro / Jerry: "I think between the conventions and Toy Fair, like our collector day at Toy Fair, BotCon, JoeCon ..."

Hasbro / Aaron: "What's great about BotCon and JoeCon is that it's targetted conversation exactly about your brand to the people that care most about the brand. It's an ability to take all that information that goes out around the world."

Seibertron.com / Ryan: "Which we appreciate. I would not be a big fan of going that route just seems like a possibility as these brands keep getting bigger and bigger."

Hasbro / Aaron: "There could be risk of taking away that intimacy in doing that though the Hasbro mark is cool too though. It's not like the fans cross polinate all the time."


Thank you again to Jerry Jivoin and Aaron Archer at Hasbro for taking some time out of your very busy and hectic SDCC schedule to answer some questions for Seibertron.com. We really appreciate it!

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Official Hasbro SDCC 2012 Press Release: Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands

Transformers News: Official Hasbro SDCC 2012 Press Release: Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands
Date: Monday, July 9th 2012 1:55pm CDT
Categories: Cartoon News, Company News, Event News, Toy News
Posted by: El Duque | Credit(s): Hasbro

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Views: 135,152

Hasbro has issued the following press release regarding their presence at this year's SDCC:


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July 9, 2012
Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands
The Branded Play Company Continues to be the Premiere Destination for fans of Giant Robots, Super Heroes, Intergalactic Battles, Magical Ponies and More at Comic-Con in San Diego

PAWTUCKET, R.I.--(BUSINESS WIRE)-- With globally renowned brands including TRANSFORMERS, MY LITTLE PONY, JEM AND THE HOLOGRAMS, KRE-O and G.I. JOE as well as licensed toy lines for MARVEL, STAR WARS, SESAME STREET and STAR TREK, few exhibitors at Comic-Con International in San Diego can boast the pedigree of properties so significant to the heritage of the popular arts than Hasbro. To celebrate these brands, which span comics, animation, action figures, blockbuster movies and additional entertainment experiences, Hasbro, Inc. (NASDAQ: HAS) will deliver an unprecedented lineup of panels, autograph sessions, special edition toys and more that surpasses anything in its past history at the show. The fan communities of these properties are among the most passionate and dedicated in the world and Hasbro will deliver a tremendous experience tailored specifically for them and all convention goers based on the rich Hasbro portfolio of characters, stories and products.


The Terrorcon Cliffjumper figure, based on the hit Transformers Prime animated series from Hasbro Studios, is one of several special edition toys Hasbro will offer at Comic-Con International in San Diego. (Photo: Business Wire)

Over the years Hasbro has become a Comic-Con International mainstay and its booth remains one of the most popular at the convention. With one of the largest presences at the show, the Company continues to grow its broad range of opportunities for fans spanning Hasbro, HasbroToyShop.com, WIZARDS OF THE COAST, Hasbro Studios and The Hub TV Network and more as Comic-Con continues to expand. Hasbro will deliver unique experiences for attendees, pulling in the creative talent behind its biggest pop culture properties and licensed toy lines including custom displays for its latest toys and action figures.

"Hasbro looks forward to Comic-Con International in San Diego every year," said John Frascotti, chief marketing officer, Hasbro, Inc. "Connecting with our most passionate fans is extremely important to us and we're thrilled to offer an incredible line up of special edition collectibles, panels and opportunities to meet the talent behind our remarkable brands like TRANSFORMERS, MY LITTLE PONY and G.I. JOE that have become synonymous with the popular arts."

The following features highlights of activities across Hasbro brands and licensed properties to be showcased in the Hasbro booth (#3213) and around the convention.

G.I. JOE

From action figures and animated series to movie and video games, the G.I. JOE brand from Hasbro has been an enduring pop culture icon for generations of fans. At Comic-Con, the Hasbro booth will provide G.I. JOE enthusiasts with an up close look at the entire upcoming G.I. JOE: RETALIATION line including newly announced items revealed at the G.I. JOE convention as well as the recently announced G.I. JOE MICRO FORCE line. The Hasbro booth at Comic-Con will be an opportunity for fans to see them in person before they hit shelves in the spring of 2013. The G.I. JOE: RETALIATION movie from Paramount Pictures is scheduled to hit theaters on March 29th, 2013 in 3D and stars Dwayne Johnson, Channing Tatum, Bruce Willis, Adrianne Palicki and more. As G.I. JOE fans know (and knowing is half the battle), the vehicles and costumes featured in the G.I. JOE vs. COBRA saga are just as important as the characters. As a special opportunity for fans, Hasbro will have props from the movie on display including the FIREFLY character's motorcycle and the COBRA COMMANDER character's iconic helmet.

Hasbro and the G.I. JOE publishers at IDW will also be celebrating the ongoing legacy and heritage of G.I. JOE comics by welcoming G.I. JOE comics legend, Larry Hama to its booth for an autograph session on Saturday, July 14 from 1:00-2:00pm. Tickets for the autograph session will be available at the Hasbro booth on Saturday morning beginning at 9:00am and G.I. JOE comics are available for purchase at the IDW booth (#2643).

KAIJUDO: RISE OF THE DUEL MASTERSTM

Produced by Hasbro Studios and currently airing on The Hub TV Network in the U.S., KAIJUDO: RISE OF THE DUEL MASTERSTM is a new animated action-fantasy series based on the popular trading card game from WIZARDS OF THE COAST, a Hasbro subsidiary. The WIZARDS OF THE COAST booth (#3249) will be dedicated to this new property at Comic-Con for fans to experience throughout the show. Hasbro will welcome voice talent from the show including, Scott Wolf the voice of RAY, David Sobolov the voice of TATSURION THE UNCHAINED (a.k.a. "Bob"), Phil Lamar the voice of GABE and Kari Wahlgreen the voice of ALLIE to its booth on Saturday, July 14 from 11:00am-12:00pm. Tickets for the autograph session will be available at the Hasbro booth on Saturday morning beginning at 9:00am while supplies last. The special guests will be signing special edition KAIJUDO: RISE OF THE DUEL MASTERSTM posters featuring their characters from the new animated series. Hasbro will also host a giveaway of limited edition KAIJUDO: RISE OF THE DUEL MASTERS TM posters on Sunday, July 15 from 9:00-10:00am in the Hasbro booth while supplies last.

KRE-O

At Comic-Con, the KRE-O brand from Hasbro boldly goes where no one has gone before. Based on the upcoming STAR TREK sequel from Paramount Pictures and directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun KREON figures based on iconic STAR TREK characters. Fans will be able to see the KRE-O STAR TREK U.S.S. ENTERPRISE set and select KREON figures for the first time in person at the Hasbro Comic-Con booth beginning on Preview Night, July 11.

In a groundbreaking move for entertainment based building sets, Hasbro teamed up with J.J. Abrams, director of the upcoming STAR TREK sequel, to create a KRE-O STAR TREK stop motion digital short. The digital short, produced by Bad Robot, features icons of the STAR TREK saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. Fans can view a teaser trailer now on the KRE-O brand Youtube channel at http://www.Youtube.com/KREO or at the convention in the Hasbro booth.

STAR TREK will mark the third major entertainment property to be featured in the KRE-O line. Hasbro successfully introduced the KRE-O brand in 2011 with building sets featuring its globally popular TRANSFORMERS characters and in 2012 introduced the KRE-O BATTLESHIP line. New KRE-O BATTLESHIP and KRE-O TRANSFORMERS sets will be on display in the Hasbro booth including never before seen KRE-O TRANSFORMERS expressions: KRE-O TRANSFORMERS MICROCHANGERS and KRE-O TRANSFORMERS MICROCHANGERS COMBINERS. Fans won't want to miss these new reveals as well a chance to snap a photo with KRE-O character statues including TRANSFORMERS BUMBLEBEE, a BATTLESHIP ALIEN and STAR TREK CAPTAIN KIRK all in their unique KREON expressions! Fans will also want to get their hands on a special edition KRE-O BATTLESHIP BATTLE-BOAT building set sample pack which will be distributed at various times throughout the show while supplies last.

MARVEL

In a banner year for MARVEL Super Heroes, Hasbro, home of the master MARVEL toy license, will be celebrating its MARVEL'S THE AVENGERS and THE AMAZING SPIDER-MAN toy lines in support of the two massive blockbusters as well its wildly popular MARVEL UNIVERSE and MARVEL LEGENDS collector lines.

Fans of the MARVEL UNIVERSE, MARVEL LEGENDS and other MARVEL action figure lines will want to check out the Hasbro booth for a comprehensive look at the extensive line-up of 2012 toys as well as new, upcoming figures revealed for the first time following the Hasbro MARVEL panel taking place on Saturday at 4:00-5:00pm. Attendees will also get to "assemble" and be "amazing" in the Hasbro booth where they can pose as their own action figure in either an AVENGERS or AMAZING SPIDER-MAN ‘life-sized' MARVEL blister card package!

Visitors will also see something brand new for 2012 as Hasbro showcases its new MARVEL BONKAZONKS stunt battling game line in a unique display. With over one hundred BONKAZONKS figures to collect in 2012, this new stunt battling expression where kids "Flick, Stack, Spin and Attack" their way to victory is a highly collectible and unique way to play with MARVEL Super Heroes! Fans can visit http://www.BONKAZONKS.com for more information about the new game and to battle with BONKAZONKS online.

MY LITTLE PONY

The MY LITTLE PONY brand, a pop-culture phenomenon from Hasbro, gallops into Comic-Con in 2012 with a hit animated series, new toys and an extensive line of licensed goods. Featuring a unique sense of humor, memorable characters and endearing stories about the power of friendship, the MY LITTLE PONY FRIENDSHIP IS MAGIC animated series, produced by Hasbro Studios and airing on The Hub in the U.S., has amassed a fan following as varied as the ponies of PONYVILLE. Comic-Con attendees will be able to snap photos of a life-sized PINKIE PIE character statue, gaze at a giant MY LITTLE PONY cast mural emblazoned on an entire wall within the Hasbro booth and get a look at an extensive line-up of current MY LITTLE PONY toys, licensed apparel and more. The MY LITTLE PONY brand will also unveil the winning design from its "Design a MY LITTLE PONY" contest with the winning figure on display beginning on Preview Night.

To transport fans to and from the convention in style, The Hub will transform the interior and exterior of one car of the San Diego trolley system to create a magical MY LITTLE PONY FRIENDSHIP IS MAGIC experience showcasing some of the series' characters. The train will be styled as the Friendship Express train, which is featured in the popular animated series. The Hub is also unveiling the "My Little Pony Friendship is Magic" themed, 8-bit "Adventure Pony" game on Hubworld.com; visitors to the network's Comic-Con headquarters at popular eatery The Broken Yolk will receive a secret code to gain exclusive access to game.

As a very special experience for fans, Hasbro welcomes several voice actors behind many of the most popular ponies and a story editor from the MY LITTLE PONY FRIENDSHIP IS MAGIC series for an autograph signing session. Andrea Libman, voice of PINKIE PIE and FLUTTERSHY; Tabitha St. Germain, voice of RARITY; Tara Strong, voice of TWILIGHT SPARKLE; Cathy Weseluck, voice of SPIKE; and story editor Meghan McCarthy, will sign MY LITTLE PONY FRIENDSHIP IS MAGIC keepsakes in the Hasbro booth from 3:00-4:00pm on Friday, July 12. Tickets are required for the session and will be distributed beginning at 9:00am on Friday in the Hasbro booth while supplies last.

SESAME STREET

Superheroes abound at Comic-Con every year but not all are the same. Some are strong, some are fast, some are...blue, fuzzy and use their powers of observation to solve problems! Hasbro and its PLAYSKOOL brand are excited to celebrate the upcoming launch of its FLYING SUPER GROVER 2.0 toy. Eric Jacobson, the man behind Super Grover 2.0, will be available for a special autograph session on Thursday, July 12 from 9:30-10:30am in the Hasbro booth. Lucky fans will have the chance to meet Eric for an autograph and pose for a picture with Super Grover 2.0. Tickets for the session will be distributed in the Hasbro booth on Wednesday, July 11 during Preview Night while supplies last (a ticket is required to participate). FLYING SUPER GROVER 2.0 is one of the most talked about preschool toys for the upcoming holiday season and comes to life when kids pick him up and "fly" him around the room. His arms will rise as if he's flying and he will let children know whether he's "Going up" or "Going down!"

STAR WARS

The Force is strong with Hasbro at Comic-Con International as the Company celebrates the recent launch of its popular STAR WARS FIGHTER PODS toy line, new action figures, the epic Course of the Force Lightsaber relay and more! To celebrate the highly collectible STAR WARS FIGHTER PODS line, visitors to the Hasbro booth will be able to pose in front of a unique display featuring DARTH VADER and CHEWBACCA statues in their ‘Micro Heroes, Mega Battles' FIGHTER PODS expression as well as a massive FIGHTER POD in the shape of a DEATH STAR filled with thousands of figures from the new line. Additionally, in what is becoming a Comic-Con tradition for Hasbro, fans of the traditional action figure lines will be able to step inside a ‘life-size' DARTH VADER RETURN OF THE JEDI blister card package and pose as their own action figure. Hasbro will be sampling STAR WARS FIGHTER PODS blind bags featuring one FIGHTER PODS figure and one "Pod" which will be distributed at various times throughout the show to fans while supplies last.

STAR WARS collectors will want to visit the Hasbro booth to get a sneak peak at current and upcoming toys in its MOVIE HEROES, CLONE WARS, VINTAGE, and FIGHTER PODS action figure lines. Fans won't want to miss these reveals as well as a look at the extensive line of STAR WARS vehicle toys and roleplay items to act out the intergalactic saga including ELECTRONIC MASKS, ULTIMATE FX LIGHTSABERS and more.

However, as STAR WARS fans know, the ULTIMATE FX LIGHTSABER can't be contained in the Hasbro booth alone. The ‘elegant weapon' will be featured in the Course of the Force, an Olympic-style Lightsaber relay presented by LucasFilm and Nerdist, taking place in the days leading up to Comic-Con, where participants will make a journey from Santa Monica to San Diego. Participants will hand off a custom Hasbro STAR WARS ULTMATE FX LIGHTSABER, the official Lightsaber of the Course of the Force, to the next runner as they begin their leg of the journey. Hasbro will welcome Ashley Eckstein voice of Ahsoka Tano in STAR WARS THE CLONE WARS and of the STAR WARS Course of the Force to its booth for an autograph session on Sunday, July 15 from 2:30-3:30pm in celebration of the epic Lightsaber relay where she will sign special Course of the Force photos for lucky fans. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Sunday while supplies last.

TRANSFORMERS

The astoundingly prolific TRANSFORMERS brand from Hasbro will have an equally impressive presence at Comic-Con. From action figures to video games, animated series to comics, the TRANSFORMERS brand in 2012 offers an exciting lineup of new takes on the pop-culture powerhouse that is truly "MORE THAN MEETS THE EYE." Hasbro will present the perennially popular TRANSFORMERS brand panel on Friday at 1:30pm where never before seen action figures from across the TRANSFORMERS PRIME, GENERATIONS, BOTSHOTS, KRE-O and RESCUEBOTS expressions will be unveiled. Newly revealed action figures in this presentation will be featured in the Hasbro booth display cases following the panel. Beyond the news-packed panel, Hasbro is delivering all of the new ways to experience the TRANSFORMERS brand in 2012 to Comic-Con with a lineup of events as diverse at the TRANSFORMERS characters themselves!

TRANSFORMERS PRIME

Towering over all of Comic-Con and the Hasbro booth is a 17-foot tall OPTIMUS PRIME statue in the styling of the TRANSFOMERS PRIME animated series — and he has a lot to celebrate. The hit animated series produced by Hasbro Studios currently airing on The Hub in the U.S. recently wrapped its second season for which it won two 2012 Daytime Emmy© Awards, for a total of four since it first premiered in 2010. Hasbro also "rolled out" an extensive line of action figures based on the series and fans will be able to see the full 2012 lineup of TRANSFORMERS PRIME figures in both robot and vehicle mode in an extensive booth presentation including an intricate TRANSFORMERS PRIME diorama featuring space bridges, VEHICONS and more! Plus, Hasbro will distribute samples of TRANSFORMERS PRIME CYBERVERSE Legion Scale figures to convention goers in the Hasbro booth at various times throughout the show, while supplies last. Fans of the series and the iconic voice of OPTIMUS PRIME won't want to miss the "OPTIMUS PRIME: Up Close and Personal" panel on Friday, July 13 at 6:00pm, presented by Hasbro Studios and The Hub TV Network where Larry King, one of the most recognized broadcast interviewers in the world, salutes legendary OPTIMUS PRIME voice actor, Peter Cullen, in an exclusive one-on-one interview.

TRANSFORMERS RESCUE BOTS

TRANSFORMERS RESCUEBOTS, a new animated series from Hasbro Studios and toy line for younger TRANSFORMERS fans, celebrates its first Comic-Con by offering attendees the chance to meet HEATWAVE, one of the series' characters in the Hasbro booth. The HEATWAVE costume character will be in the booth as well as at "The Hub Headquarters at the Broken Yolk" at various times throughout the convention. The TRANSFORMERS RESCUE BOTS series, currently in its first season, airs on The Hub in the U.S.

TRANSFORMERS: THE RIDE-3D

The TRANSFORMERS brand also saw the opening of its very first thrill ride in the U.S. in 2012 with the recent launch of TRANSFORMERS: The Ride-3D at Universal Studios Hollywood. To celebrate the ride at Comic-Con, fans will have the chance to receive limited edition TRANSFORMERS: The Ride-3D commemorative launch posters beginning at 6:00pm in the Hasbro booth while supplies last.

TRANSFORMERS: FALL OF CYBERTRON

In celebration of the upcoming, highly anticipated and critically heralded TRANSFORMERS: Fall of Cybertron video game from Activision, available August 21, 2012, Hasbro will welcome game designers to the Hasbro booth at 10:00am on Friday, July 13 to present a look at game play. Action figures based on the CYBERTRONIAN style of the video game (and featured in the brand's GENERATIONS line) will be on display in the Hasbro booth. For an in-depth TRANSFORMERS: Fall of Cybertron video game experience, fans will also want to check out the Activision booth (#5344).

TRANSFORMERS COMICS

To wrap up Comic-Con in 2012, the TRANSFORMERS brand goes back to the convention's roots and welcomes amazing talent behind two popular comic series from IDW based on the TRANSFORMERS brand. Chris Metzen (writer) and Livio Ramondelli (artist) from the TRANSFORMERS AUTOCRACY series and John Barber (writer) and Andrew Griffith (artist) from the TRANSFORMERS: ROBOTS IN DISGUISE series will be signing autographs from 1:00-2:00pm on Sunday in the Hasbro booth. (TRANSFORMERS comics will be available for purchase in the IDW booth, #2643). Tickets are required for the session and will be distributed beginning at 9:00am on Sunday in the Hasbro booth while supplies last.

AUTOGRAPH SESSIONS, SPECIAL EDITION GIVEAWAYS & EVENTS IN THE HASBRO BOOTH:

Hasbro will offer more events in its booth than ever before. Fans should check the schedule in the Hasbro booth each day for these events and more including Hasbro Global Design team digital sculpting demos, brand experts staffing their areas and costume character photo ops. The following is a list of scheduled highlights.

Wednesday, July 11

6:00—7:00pm: TRANSFORMERS: The Ride-3D limited edition poster giveaway (while supplies last).
Thursday, July 12

9:30-10:30am: Autograph session with Eric Jacobson, the man behind Sesame Street's Super Grover 2.0 character and photo op with Super Grover 2.0. Tickets are required for participation and will be distributed in the Hasbro booth on Wednesday, July 11 during Preview Night (while supplies last).
Friday, July 13

10:00-10:30pm: TRANSFORMERS: FALL OF CYBERTRON and TRANSFORMERS PRIME video game demos by Activision.
3:00-4:00pm: MY LITTLE PONY FRIENDSHIP IS MAGIC animated series autograph session with Andrea Libman, voice of PINKIE PIE and FLUTTERSHY; Tabitha St. Germain, voice of RARITY; Tara Strong, voice of TWILIGHT SPARKLE; Cathy Weseluck, voice of SPIKE; and story editor, Meghan McCarthy. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Friday (while supplies last).
Saturday, July 14

11:00-12:00pm: KAIJUDO: RISE OF THE DUEL MASTERSTM autograph session with voice talent including, Scott Wolf the voice of RAY; David Sobolov the voice of TATSURION THE UNCHAINED (a.k.a. "Bob"); Phil Lamar the voice of GABE; and Kari Wahlgreen the voice of ALLIE to its booth. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Saturday (while supplies last). The featured guests will sign special edition KAIJUDO: RISE OF THE DUEL MASTERS TM posters provided by Hasbro Studios featuring their characters from the new animated series airing on The Hub.
1:00-2:00pm: G.I. JOE IDW Comics autograph session with legendary writer Larry Hama (G.I. JOE: A REAL AMERICAN HERO IDW comics). Tickets are required for participation and will be distributed in the Hasbro booth on beginning at 9:00am on Saturday (while supplies last). G.I. JOE comics are available for purchase at the IDW booth (#2643).
Sunday, July 15

9:00-10:00am: KAIJUDO: RISE OF THE DUEL MASTERSTM special edition poster giveaway
1:00-2:00pm: TRANSFORMERS IDW Comics autograph session with writer Chris Metzen and artist Livio Ramondelli from the TRANSFORMERS AUTOCRACY series and writer John Barber and artist Andrew Griffith from the TRANSFORMERS: ROBOTS IN DISGUISE series will be signing copies of these comics (available for purchase in the IDW booth #2643). Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Sunday (while supplies last).
2:30-3:30pm: Autograph session with Ashley Eckstein voice of AHSOKA TANO in STAR WARS THE CLONE WARS and of the STAR WARS Course of the Force. Ashley will be signing special Course of the Force photos for fans. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Sunday (while supplies last).
Special Edition Giveaways

Throughout the convention, Hasbro will offer fans the opportunity to get their hands on a variety of special edition giveaways and samples of its latest and greatest toy lines. Check the Hasbro booth for a list of times when the following and more will be distributed to fans while supplies last:

KAIJUDO: RISE OF THE DUEL MASTERSTM Special Edition Posters
KRE-O BATTLESHIP BATTLE BOAT Building Set Special Edition Sample Pack
KRE-O BATTLESHIP Special Edition posters and coupons
MARVEL BONKAZONKS Online Game Codes
MY LITTLE PONY FRIENDSHIP IS MAGIC "DESIGN A PONY" Contest Posters
MY LITTLE PONY FRIENDSHIP IS MAGIC Trading Cards
STAR WARS FIGHTER PODS Sample Pack (featuring one figure and one "Pod")
STAR TREK CBS Consumer Products Special Edition Postcards
TRANSFORMERS PRIME CYBERVERSE LEGION Scale Figures (assorted characters)
TRANSFORMERS: THE RIDE-3D Limited Edition Posters
All scheduled appearances and giveaways are subject to change without notice.

PANELS

Every year Hasbro offers an exciting lineup of panels to give fans an inside look at its brands at Comic-Con. In 2012 Hasbro, in conjunction with strategic partners, will present the following panels:

IDW & Hasbro; Thursday, July 12 at 10:00-11:00am in Room 9

Join IDW Senior Editor John Barber (Transformers: Robots in Disguise), editor Carlos Guzman, and Hasbro's Director of Global Publishing Michael Kelly as they reveal secrets and upcoming plans for Transformers, G.I. Joe, Dungeons & Dragons, Magic: The Gathering, and more! A new Transformers series will be announced—as will a new license! All this and special guests Larry Hama (G.I. Joe: A Real American Hero), Chris Metzen (Transformers: Autocracy), Flint Dille (Transformers: Autocracy), Livio Ramondelli (Transformers: Autocracy), Andrew Griffith (Transformers: Robots in Disguise), Brendan Cahill (Transformers: Robots in Disguise), Mike Costa (G.I. Joe: Cobra) and surprise guests!

Hasbro: TRANSFORMERS Brand; Thursday, July 12 at 1:30-2:30pm in Room 24ABC

Aaron Archer (Vice President, Hasbro Design) and Jerry Jivoin (Director, Global TRANSFORMERS Brand) discuss the hottest TRANSFORMERS topics including the TRANSFORMERS PRIME and TRANSFORMERS RESCUE BOTS TV series, action figures, videogames, comics, theme park rides and more. Attendees will also get sneak peeks of upcoming action figures and brand news. Jerry and Aaron will also host some Q+A for your burning TRANSFORMERS questions.

Hasbro Studios & The Hub: MY LITTLE PONY FRIENDSHIP IS MAGIC; Friday, July 13 at 10:00-11:00am in Room: 23ABC

Join special guests from Hasbro Studios and The Hub TV Network's MY LITTLE PONY FRIENDSHIP IS MAGIC as they share details of the making of the animated series and how the "friendship" and "magic" are brought to life. Fans won't want to miss it! Also includes Q&A time.

Hasbro: STAR WARS Action Figures; Friday, July 13 at 11:00-12:00pm in Room 7AB

Derryl DePriest (VP, Global Brand Marketing, Hasbro), Jeff Labovitz (Director, Global Brand Marketing, Hasbro), Brian Merten (Sr. Manager, Product Design, Hasbro), Adam Pagano (Sr. Art Director, Hasbro) and Erik Arana (Star Wars Product Designer, Hasbro) discuss the popular Hasbro Star Wars line. Attendees will also get a sneak peek of upcoming, never before seen items. There will also be some Q+A for burning Star Wars action figure questions.

Hasbro Studios & The Hub: "OPTIMUS PRIME: Up Close and Personal"; Friday, July 13 at 6:00-7:00pm in Room 23ABC

The incomparable Larry King, one of the most recognized broadcast interviewers in the world, goes one-on-one with voice actor Peter Cullen (OPTIMUS PRIME), a talent who is practically synonymous with Comic-Con itself. In this panel, "The King of Interviews" salutes the beloved Cullen and takes attendees through the actor's early days on the original 1984 animated TRANSFORMERS TV series, the three box office smash TRANSFORMERS movies, and his current work on The Hub TV network's Daytime Emmy® Award-winning animated series TRANSFORMERS PRIME from Hasbro Studios. Audience Q&A to follow.

Hasbro Studios & The Hub: "The Making of KAIJUDOTM"; Friday, July 13 at 7:00-8:00pm in Room 24ABC

From Hasbro Studios comes a new animated TV series — KAIJUDO: RISE OF THE DUEL MASTERSTM, seen on The Hub TV Network. Join the cast, including Scott Wolf ("V"), David Sobolov ("Beast Wars: TRANSFORMERS") and panel moderator Phil LaMarr ("Futurama") as well as the Hasbro Studios production team and the R&D team from Wizards of the Coast for a conversation on how they brought the popular KAIJUDOTM trading card game to life in this fantastical new series.

Activision: TRANSFORMERS: Fall of Cybertron Voice Talent; Saturday, July 14 at 10:00-11:00am in Room 24ABC

Legendary TRANSFORMERS voice talent and game experts at developer High Moon Studios will come together in one epic panel to discuss their roles in the upcoming Activision video game, TRANSFORMERS: Fall of Cybertron. The panel will feature Peter Cullen, voice of OPTIMUS PRIME, Gregg Berger, voice of GRIMLOCK, Nolan North, voice of CLIFFJUMPER and BRUTICUS, Matt Tieger, High Moon Studios Game Director and David Cravens, High Moon Studios Senior Creative Director. The panel will give everyone an inside look into bringing favorite characters to life in the making of the game, as well as answers to the questions fans want to know.

Hasbro: MARVEL Action Figures; Saturday, July 14 at 4:00-5:00pm in Room 24ABC

Adam Biehl (Sr. Director, Global Marvel Line at Hasbro), Jesse Falcon (Licensing Director, Marvel), Dwight Stall (Senior Marvel Product Design Manager, Hasbro) and Kristin Hamilton (Sr. Manager, Global Marvel Line at Hasbro) discuss Hasbro's popular MARVEL LEGENGS, MARVEL UNIVERSE, THE AVENGERS, THE AMAZING SPIDER-MAN and MARVEL BONKAZONKS toy lines. Attendees will also get a sneak peek of upcoming, never before seen action figures. There will also be Q+A for fans' MARVEL action figure questions.

HasbroToyShop.com Special Edition Toys

Hasbro's 2012 Comic-Con Special Edition toys available for purchase through the HasbroToyShop.com booth (#3329) while supplies last, include:

G.I. JOE H.I.S.S. TANK VEHICLE WITH SHOCKWAVE DECO AND 3.75" DESTRO & B.A.T. SPECIAL EDITION PACK

After the extreme popularity of last year's G.I. JOE and TRANSFORMERS crossover San Diego Comic-Con special edition, Hasbro has done it again! In 2012, the iconic G.I. JOE vehicle, the H.I.S.S. TANK, will get a DECEPTICON SHOCKWAVE make-over, including a G1 SHOCKWAVE blaster attachment. The set comes with a 3.75-inch DESTRO action figure with special edition DECEPTICON deco, a 3.75-inch COBRA B.A.T. figure with special edition CONSTRUCTICON deco. The set also comes with several ENERGON cubes on a cart, a briefcase full of money, and a small boom box with 3 cassette tapes- better known to TRANSFORMERS fans as the classic alt-mode of DECEPTICON spy SOUNDWAVE along with RATBAT, LASERBEAK, and RAVAGE. Yo, Joe AND Roll Out! (Approximate Retail Price: $64.99 each; Ages: 4 & up)

G.I. JOE 3.75" KIM ARASHIKAGE SPECIAL EDITION FIGURE

The baddest female ninja around will return in the blockbuster film, G.I. Joe: Retaliation, scheduled to hit theaters on March 29th, 2013 in 3D, but first, KIM ARASHIKAGE is making an appearance at San Diego Comic-Con. As the latest G.I. JOE Comic-Con special edition figure, Hasbro will be releasing two movie likeness versions of the fan-favorite ninja. The primary KIM ARASHIKAGE figure is dressed in her classic red ninja suit with a double bladed bisento, while the unmasked variant is wearing a white costume and wielding a kusarigama. (Approximate Retail Price: $14.99 each; Ages: 4 & up)

JEM AND THE HOLOGRAMS Special Edition Doll: HOLLYWOOD JEM

Under license from Hasbro, fans will have a truly outrageous time when they see JEM AND THE HOLOGRAMS Special Edition doll: HOLLYWOOD JEM from Integrity Toys! The fully articulated HOLLYWOOD JEM doll stands 12 inches tall and features rooted pink hair and stunning long eyelashes. Looking fabulously fashionable in capri pants, black high-heel pumps, and a shiny gold-toned jacket (complete with shoulder pads!), HOLLYWOOD JEM is ready to rock the stage. As the leader of JEM AND THE HOLOGRAMS, the HOLLYWOOD JEM doll comes complete with a microphone and silver chromed microphone stand. When the tour is complete, fans can display their doll proudly using the included doll stand. Each HOLLYWOOD JEM Special Edition Doll comes with a certificate of authenticity and a souvenir postcard with artwork from the original JEM AND THE HOLOGRAMS line. (Approximate Retail Price $125; Ages 14 & up)

MARVEL LEGENDS SPECIAL EDITION UNCANNY X-FORCE COLLECTOR'S PACK

Collectors will have a chance to get their ADAMANTIUM claws on these X-FORCE figures in 6" scale for the first time! Featuring ARCHANGEL, WOLVERINE, and PSYLOCKE in costumes from The Fall of Archangel story line, this set comes in a collectable display box with exclusive art by well known comic artist Clayton Crain! (Approximate retail price: $49.99 each; Ages: 4 & up)

MARVEL UNIVERSE 3.75" MASTERS OF EVIL Special Edition 3-Pack

Fueled by a raging need for vengeance against CAPTAIN AMERICA, BARON ZEMO hatches a masterful plan. Not foolish enough to face the AVENGERS alone, he strategically forms one of the most powerful groups of villains ever assembled. The MASTERS OF EVIL 3-Pack includes BARON ZEMO, RADIOACTIVE MAN and TIGER SHARK all appearing in 3.75" scale, and united for a singular purpose: destroying EARTH'S MIGHTIEST HEROES. The villains can also be seen fighting against THE AVENGERS in the exclusive art by Joe Quesada on the SDCC exclusive THE AVENGERS HELICARRIER, sold separately. (Approximate Retail Price $29.99; Ages 4 & up)

MARVEL UNIVERSE S.H.I.E.L.D. SUPER HELICARRIER

Get ready to explore Hasbro's biggest SDCC release yet! Featuring an exclusive deco, this S.H.I.E.L.D. SUPER HELICARRIER is over 4 feet long! In addition, it features 9 working projectile launchers for taking out enemies such as the Masters of Evil (sold separately). This special edition vehicle also features exclusive CAPTAIN AMERICA and MARIA HILL 3.75" figures and specially commissioned box artwork by Joe Quesada. (Approx. Retail Price $129.99; Ages 4 & up)

MY LITTLE PONY 2012 Special Edition Pony

The popular special edition MY LITTLE PONY figure, available this year at the MY LITTLE PONY Fair and Convention and Comic-Con, is sure to be a fan favorite in 2012! Inspired by the animated series MY LITTLE PONY FRIENDSHIP IS MAGIC, this gray, Pegasus pony features rooted blonde hair and a cluster of bubbles for a cutie mark. (Approximate Retail Price: $19.99; Ages 3 & up)

STAR WARS VINTAGE SPECIAL EDITION CARBONITE CHAMBER COLLECTOR'S PACK

Pretend to visit an alternate reality with this incredible package of seven 3.75-inch STAR WARS figures—one figure from each film in the Saga, and one figure only available in this collectible set. Each figure is individually carded with packaging that pays tribute to a "lost" line look that Kenner considered before going with their classic black-and-silver look! This Comic-Con special edition pack will be fans' first chance to get the "lost" packaging, available this fall as variants in the STAR WARS VINTAGE COLLECTION line. In addition, this special collector's pack will be the only place to get an exclusive treat for fans— a 3.75-inch carded JAR JAR BINKS in CARBONITE, which will be hidden in the center of the packaging and can be revealed by raising it through the "CARBONITE CHAMBER" top of the case. The other figures included are a standard JAR JAR BINKS (EPISODE I), CLONE TROOPER LIEUTENANT (EPISODE II), SHOCK TROOPER (EPISODE III), SANDTROOPER (EPISODE IV), PRINCESS LEIA (EPISODE V) AND DARTH VADER (EPISODE VI). (Approximate Retail Price: $79.99; Ages 4 & up)

TRANSFORMERS PRIME TERRORCON CLIFFJUMPER

The DARK ENERGON will be flowing through San Diego this year with the release of this special edition Deluxe scale TERRORCON CLIFFJUMPER figure. Featuring a special "TRANSFORMERS zombie" deco, this figure looks just like he did in the Darkness Rising storyline of Hasbro Studios TRANSFORMERS PRIME animated series. This figure comes with a DARK ENERGON shard and a DARK ENERGON chest attachment in a special edition clam shell packaging designed to look like his head. (Approximate Retail Price: $24.99; Ages 5 & up)

TRANSFORMERS DELUXE BRUTICUS COMBINER

The TRANSFORMERS DELUXE BRUTICUS COMBINER SDCC Special Edition set features the fearsome DECEPTICON, BRUTICUS in a special CYBERTRONIAN deco as seen in the eagerly anticipated video game TRANSFORMERS: FALL OF CYBERTRON from Activision. BRUTICUS is formed when all five deluxe scale ‘combiner' action figures in the set link together. The COMBATICONS characters BLAST OFF, VORTEX, DECEPTICON BRAWL, SWINDLE, and ONSLAUGHT each have three modes: robot, vehicle and a third ‘combiner' mode to link together. This Special Edition also includes removable packaging resembling a silhouette of the DECEPTICON logo that becomes a display case for the BRUTICUS figure. (Approximate retail price: $99.99 each; Ages: 5 & up)

Following the convention, a limited number of each item will be available for purchase online at HasbroToyShop.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved

World Hobby Fair 2012 Transformers Prime Arms Micron Display

Transformers News: World Hobby Fair 2012 Transformers Prime Arms Micron Display
Date: Saturday, June 30th 2012 11:16am CDT
Categories: Cartoon News, Event News, Toy News
Posted by: El Duque | Credit(s): Autobase Aichi

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Views: 59,786

By way of their facebook page Autobase Aichi has posted images of Takara's Transformers Prime Arms Micron display for World Toy Fair 2012. Nothing new is revealed, but they had a nice display of figures from the line including the yet to be released AM-15 Darkness Megatron and various campaign Microns. Image mirrored below.

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Hasbro Delivers Hottest Special Edition Toys At SDCC featuring Transformers, G.I. Joe, Jem + more

Transformers News: Hasbro Delivers Hottest Special Edition Toys At SDCC featuring Transformers, G.I. Joe, Jem + more
Date: Wednesday, June 27th 2012 5:00pm CDT
Categories: Collectables, Comic Book News, Company News, Event News, Press Releases, Toy News
Posted by: Seibertron | Credit(s): Hasbro

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Views: 126,598

Here is a press release from Hasbro regarding their SDCC exclusives and pricing.

HASBRO DELIVERS THE HOTTEST SPECIAL EDITION TOYS AT SAN DIEGO COMIC-CON, FEATURING TRANSFORMERS, G.I. JOE, MY LITTLE PONY AND MORE


PAWTUCKET, R.I. (June 26, 2012) —In what has become a highly anticipated annual tradition, Hasbro, Inc. (NASDAQ: HAS) is coming to Comic-Con International in San Diego, California, with an array of special edition action figures and toys that are set to be some of the hottest items available at the show. This year, the special edition figures are drawn from the lore of some of Hasbro’s most popular brands, as well as eagerly anticipated movies, animated series and video games.

The special edition items will be available at the HasbroToyShop booth (#3329) at Comic-Con International starting on Preview Night, July 11th (while supplies last), as well as in very limited quantities after the show at HasbroToyShop.com. Highlights of the range of special edition toys include a one-of-a-kind chance to own JAR JAR BINKS from the STAR WARS films encased in Carbonite, a huge TRANSFORMERS DECEPTICON ‘Combiner’ figure based on the hotly anticipated video game TRANSFORMERS: FALL OF CYBERTRON, a fan-favorite Pony character from the hit Hasbro Studios produced TV series My Little Pony Friendship is Magic and even a massive vehicle from MARVEL’s THE AVENGERS franchise!

“The Hasbro brand and design teams greatly enjoy conceptualizing and developing the highly sought after special edition figures for Comic-Con year over year,” said John Frascotti, chief marketing officer, Hasbro. “Each Hasbro item features a fan favorite character or other nod to the most passionate fan bases of our brands and product lines that don’t exist in the more widely available main line. We have a lot of fun developing these toys and are thrilled to be able to provide fans unique expressions of their favorite pop-culture properties.”

The comprehensive list of Hasbro’s 2012 San Diego Comic-Con special edition items features:


G.I. JOE

G.I. JOE 3.75" KIM ARASHIKAGE SPECIAL EDITION FIGURE
(Approximate Retail Price: $14.99 each; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
The baddest female ninja around will return in the blockbuster film, G.I. Joe: Retaliation, scheduled to hit theaters on March 29th, 2013 in 3D, but first, KIM ARASHIKAGE is making an appearance at San Diego Comic-Con. As the latest G.I. JOE Comic-Con special edition figure, Hasbro will be releasing two 3.75” movie likeness versions of the fan-favorite ninja. The primary KIM ARASHIKAGE figure is dressed in her classic red ninja suit with a double bladed bisentō, while the unmasked variant is wearing a white outfit and wielding a kusarigama.

G.I. JOE H.I.S.S. TANK VEHICLE WITH SHOCKWAVE DECO AND 3.75" DESTRO & B.A.T. SPECIAL EDITION PACK
(Approximate Retail Price: $64.99 each; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
After the extreme popularity of last year’s G.I. JOE and TRANSFORMERS crossover San Diego Comic-Con special edition offering, Hasbro has done it again! In 2012, the iconic G.I. JOE vehicle, the H.I.S.S. TANK, will get a DECEPTICON SHOCKWAVE make-over, including a G1 SHOCKWAVE blaster attachment. The set comes with a 3.75” DESTRO action figure with special edition DECEPTICON deco, a 3.75” COBRA B.A.T. figure with special edition CONSTRUCTICON deco. The set also comes with several ENERGON cubes on a cart, a briefcase full of money, and a small boom box with 3 cassette tapes- better known to TRANSFORMERS fans as the classic alt-mode of DECEPTICON spy SOUNDWAVE along with RATBAT, LASERBEAK, and RAVAGE. Yo, Joe AND Roll Out!


JEM AND THE HOLOGRAMS

JEM AND THE HOLOGRAMS Special Edition Doll: HOLLYWOOD JEM
(Integrity Toys/Ages 14 and up/Approximate Retail Price $125/Available through HasbroToyShop.com Booth #3329 at Comic-Con International in San Diego)
Under license from Hasbro, fans will have a truly outrageous time when they see JEM AND THE HOLOGRAMS Special Edition doll: HOLLYWOOD JEM! The fully articulated HOLLYWOOD JEM doll stands 12 inches tall and features rooted pink hair and stunning long eyelashes. Looking fabulously fashionable in capri pants, black high-heel pumps, and a shiny gold-toned jacket (complete with shoulder pads!), HOLLYWOOD JEM is ready to rock the stage. As the leader of JEM AND THE HOLOGRAMS, the HOLLYWOOD JEM doll comes complete with a microphone and silver chromed microphone stand. When the tour is complete, fans can display their doll proudly using the included doll stand. Each HOLLYWOOD JEM Special Edition Doll comes with a certificate of authenticity and a souvenir postcard with artwork from the original JEM AND THE HOLOGRAMS line. Following the convention, a limited number will be available on HasbroToyShop.com.


MARVEL

MARVEL LEGENDS SPECIAL EDITION UNCANNY X-FORCE COLLECTOR’S PACK
(Approximate retail price: $49.99 each; Ages: 4 & up; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
Collectors will have a chance to get their ADAMANTIUM claws on these X-FORCE figures in 6” scale for the first time! Featuring ARCHANGEL, WOLVERINE, and PSYLOCKE in outfits from The Fall of Archangel story line, this set comes in a collectible display box with exclusive art by well known comic artist Clayton Crain!

MARVEL UNIVERSE 3.75” MASTERS OF EVIL Special Edition 3-Pack
(Approximate Retail Price $29.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Fueled by a raging need for vengeance against CAPTAIN AMERICA, BARON ZEMO hatches a masterful plan. Not foolish enough to face the AVENGERS alone, he strategically forms one of the most powerful groups of villains ever assembled. The MASTERS OF EVIL 3-Pack includes BARON ZEMO, RADIOACTIVE MAN and TIGER SHARK all appearing in 3.75” scale, and united for a singular purpose: destroying EARTH'S MIGHTIEST HEROES. The villains can also be seen fighting against THE AVENGERS in the exclusive art by Joe Quesada on the SDCC exclusive THE AVENGERS HELICARRIER. (sold separately).

MARVEL UNIVERSE S.H.I.E.L.D. SUPER HELICARRIE
(Ages 4 & up; Approximate Retail Price $129.99; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
Get ready to explore Hasbro’s biggest SDCC release yet! Featuring an exclusive deco, this S.H.I.E.L.D. SUPER HELICARRIER is over 4 feet long! In addition, it features 9 working projectile launchers for taking out enemies such as the Masters of Evil (sold separately). This special edition vehicle also features exclusive CAPTAIN AMERICA and MARIA HILL 3.75” figures and specially commissioned box artwork by Joe Quesada.


MY LITTLE PONY

MY LITTLE PONY 2012 Special Edition Pony
(Approximate Retail Price $19.99; Ages 3 & up; Available through the MY LITTLE PONY Fair & Convention, and the HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
The popular special edition MY LITTLE PONY figure, available this year at the MY LITTLE PONY Fair and Convention and San Diego Comic-Con, is sure to be a fan favorite in 2012! Inspired by the animated series “My Little Pony Friendship is Magic,” this gray, Pegasus pony features rooted blonde hair and a cluster of bubbles for a cutie mark. Following both conventions, a limited number will be available on HasbroToyShop.com.


STAR WARS
STAR WARS VINTAGE SPECIAL EDITION CARBONITE CHAMBER COLLECTOR’S PACK
(Approximate Retail Price: $79.99; Ages 4 & up; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
Pretend to visit an alternate reality with this incredible package of seven 3.75” STAR WARS figures—one figure from each film in the Saga, and one figure only available in this collectible set. Each figure is individually carded with packaging that pays tribute to a “lost” line look that Kenner considered before going with their classic black-and-silver look! This Comic-Con special edition pack will be fans’ first chance to get the “lost” packaging, available this fall as variants in the STAR WARS VINTAGE COLLECTION line. In addition, this special collector’s pack will be the only place to get an exclusive treat for fans— a 3.75” carded JAR JAR BINKS in CARBONITE, which will be hidden in the center of the packaging and can be revealed by raising it through the “CARBONITE CHAMBER” top of the case. The other figures included are a standard JAR JAR BINKS (EPISODE I), CLONE TROOPER LIEUTENANT (EPISODE II), SHOCK TROOPER (EPISODE III), SANDTROOPER (EPISODE IV), PRINCESS LEIA (EPISODE V) AND DARTH VADER (EPISODE VI).


TRANSFORMERS

TRANSFORMERS PRIME TERRORCON CLIFFJUMPER
(Approximate Retail Price: $24.99; Ages 5 & up; Available through HasbroToyShop.com #3329 at San Diego Comic-Con)
The DARK ENERGON will be flowing through San Diego this year with the release of this special edition Deluxe scale TERRORCON CLIFFJUMPER figure. Featuring a special “TRANSFORMERS zombie” deco, this figure looks just like he did in the Darkness Rising storyline of Hasbro Studios TRANSFORMERS PRIME animated series. This figure comes with a DARK ENERGON shard and a DARK ENERGON chest attachment in a special edition clam shell packaging designed to look like his head.

TRANSFORMERS DELUXE BRUTICUS COMBINER
(Approximate retail price: $99.99 each; Ages: 5 & up; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
The TRANSFORMERS DELUXE BRUTICUS COMBINER San Diego Comic-Con special edition set features the fearsome DECEPTICON, BRUTICUS in a special CYBERTRONIAN deco as seen in the eagerly anticipated video game TRANSFORMERS: FALL OF CYBERTRON from Activision. BRUTICUS is formed when all five Deluxe scale ‘combiner’ action figures in the set link together. The COMBATICONS characters BLAST OFF, VORTEX, DECEPTICON BRAWL, SWINDLE, and ONSLAUGHT each have three modes: robot, vehicle and a third ‘combiner’ mode to link together. This special edition set also includes removable packaging resembling a silhouette of the DECEPTICON logo that becomes a display case for the BRUTICUS figure.

# # #

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.


As we reported earlier this month, you can find our gallery of official pictures of Hasbro's SDCC exclusives below.

Seibertron.com wrote:Our friends at Hasbro have supplied us with the official images of the their exclusives for this year's SDCC. Not just the Transformers exclusives, we've got them all: G.I.Joe, My Little Pony, Star Wars, and Marvel. Click here to view the full gallery of SDCC 2012 Hasbro exclusives.

This year's Transformers exclusives include:

  • The Transformers/G.I.Joe Crossover H.I.S.S. Tank Shockwave set, which features Destro, a Constructicon deco B.A.T., Tiny Soundwave with cassettes, and more.
  • Transformers Prime "Rust In Peace" Zombie Cliffjumper in special packaging
  • Transformers: Fall of Cybertron Bruticus Giftset in game accurate deco

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New Transformers Prime Arms Up Micron campaign

Transformers News: New Transformers Prime Arms Up Micron campaign
Date: Friday, June 15th 2012 11:53am CDT
Categories: Collectables, Event News, Toy News
Posted by: Dead Metal | Credit(s): El Duque

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Views: 47,026

TakaraTomy have announced a new campaign of challenges based around their children's toy lines at the World Hobby Fair '12 Summer, amongst them is the Transformers Arms Micron line.
The World Hobby Fair takes place on 30th of June at the Makuhari Messe International Exhibition Hall 9.10.11.
You can view a translated version by clicking here.
Transformers receives three challenges and all of them can earn their participants special Arms Up Microns:

1 Arms up challenge
The following two are a two part challenge only for children under the Junior High School age, all participants receive a limited blue translucent Opi Micron.

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1. Challenge: Arms challenge assembly Micron Challenge.
The participants assemble a limited Arms Micron kit, and then keep it.
the kit is a golden translucent variant of B.2.

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2. Challenge: Arms up Challenge Challenge:
In this challenge the participants are challenged with customizing Optimus Prime with Arms Microns, the best wins.

2Arms Up Challenge Expert

This one is open for all, and seems to be a challenge based around customising Microns and creating new combinations.
All participants receaive the same blue Opi from above and the chance to win a "rare gold Transformers Geki Kinkira ultra-luxury!".

3Pre-Sale and exclusives for sale
This is less of a challenge and more of a sales table.
For sale are the following:
  • Gab AMW01
  • Bog AMW02
  • AMW03 die (limited to one per visitor)
  • Limited clear yellow Bolt

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Stay tuned to seibertron.com for all your Transformers related news!

Transformers DOTM Target Exclusive Autobot Team Racers Surface on eBay

Transformers News: Transformers DOTM Target Exclusive Autobot Team Racers Surface on eBay
Date: Tuesday, May 29th 2012 8:42am CDT
Categories: Auctions, Movie News, Toy News
Posted by: El Duque | Credit(s): eBay

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Views: 75,122

Remember late last year when we were all wondering when that Target Exclusive two-pack featuring the screen accurate Deluxe Leadfoot was going to show up at retail? Toy Fair 2012 rolled around, and to the disappointment of many we found out the remaining unreleased DOTM figures had been cancelled. Thanks to eBay we finally get a look at the Autobot Team Racers set featuring Autobot Topspin and Leadfoot in-package complete with it's Target exclusive sticker. When this set was initially announced at BotCon 2011 we were told the figures would be Twin Twist and Leadfoot, but as you can see it ended up being Topspin.

Check out what could have been in the images mirrored below.


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SDCC Exclusive Transformers / G.I.Joe Crossover Destro and B.A.T. In-Hand Images

Transformers News: SDCC Exclusive Transformers / G.I.Joe Crossover Destro and B.A.T. In-Hand Images
Date: Friday, April 20th 2012 9:44am CDT
Categories: Event News, Toy News
Posted by: El Duque | Credit(s): JoeDeclassified.com

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Views: 61,346

JoeDeclassified.com has managed to get their hands on Decepticon deco Destro and Constructicon deco B.A.T. from this year's SDCC Hasbro Exclusive Transformers/G.I.Joe crossover set. The set will also feature a Shockwave HISS Tank complete with G1 style Shockwave barrell accessory, tiny Soundwave micro recorder, a suitcase full of cash, and energon cubes. We've mirrored a few images below more are available at JoeDeclassified.com.

If you want to get a closer look at the whole set click here to view our Seibertron.com gallery from Toy Fair earlier this year.


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Translated Hideaki Yoke and Koujin Oono Interview

Transformers News: Translated Hideaki Yoke and Koujin Oono Interview
Date: Sunday, April 8th 2012 10:50pm CDT
Categories: Interviews, People News, Toy News
Posted by: El Duque | Credit(s): TFW2005's SydneyY

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Views: 62,282

SydneyY of fellow Transformers fansite TFW2005 has posted a translated interview with legendary Takara designers Hideaki Yoke and Koujin Oono from Million Publishing's Transformers Generations 2011 Vol.1. We've posted a couple of excerpts below, the full translated interview can be found by clicking here.

-Please tell us how "Transformers" began.
Yoke: As Diaclone Car Robot series was quite successful, we presented the products at New York Toy Fair through our American subsidiary. Our booth was small, but we received enough positive responses. However, in order to to market our product we needed a popular media tie in to introduce the background (of the characters), also we did not have the means to compete in the large American market nor the budget to spend on advertising which was much more expensive than in Japan. We weren't confident enough to take that much risk, and concluded that finding a partner would be a smarter move. We began our partnership with Hasbro by chance, and they wanted other products as well as Diaclones! (*laughs) Our strategy then was the same as now; make a comic 1st, and if it's successful, produce a cartoon, then a movie. However, when we were working on the story setting for a Transformers comic, we decided it would be best to be made into a TV cartoon right away. According to the time line, the storylines for the comic and cartoon were combined to create a story for the comic, and the cartoon was made next, though the process was almost simultaneous.
Oono: To be honest, I was shocked when I was told Diaclones and Microman series were to be merged. We had been working on those two lines with distinct ideas of how each should be and differentiated the two. Even the scales were different in 1/1 (Microman) and 1/60 (Diaclones). Every member of the team was complaining. (*laughs) But once we saw the new series, it was quite interesting. I thought, "This is awesome!".
Yoke: Mr. Bob Budiansky put together Transformers' early character setting and fundamental worldview. I had a chance to meet him for the first time in Botcon last year. We talked about our contributions to Transformers in the waiting room of 2010 Hall of Fame ceremony. He has been active as a writer mainly in Los Angeles, which is the center of the movie industry, but according to him, he majored in architecture. The magnificent story of Transformers he constructed - beginning from where they come from and why they are here, to each character's distinct personality and role - was written skillfully and consistently because of his architectural way of construction. Considering his age at that time, the amount of work he accomplished is marvelous. He said he was only given 1 week to work on Transformers, and he finished it off without stopping - he told me all this without stopping, too!
Oono: What I was especially impressed was how the enemies were depicted. We designed enemies for Diaclones and Microman, but I admired that the enemies were described in a much cooler way. It was different from Japanese point of view - both sides were equal and even the bad guys were made into products that would be in demand. I really thought it was the most wonderful aspect of the series.


Tell us about how The "Headmasters" series was born.
Oono: The combination of transformation with another gimmick was a new concept. In fact, Hasbro wanted us to provide them with something new at every meeting, but it was difficult to add more multiple modes than a triple changer, and there was a limit as to how many different combiner variations we could come up with on a regular basis.
Yoke: The idea for Headmasters happened when we had a meeting regarding product development with Hasbro in Tokyo - we had spent many days preparing, and we presented an enormous number of projects. However, it happened that after we had already used up all these ideas, none of the projects we presented was good enough be considered a breakthrough. We eventually ran out of material that day, and some of our superiors told us to gather more ideas by the next day before leaving for dinner. Many of us toughed it out all night, and one of the result was Oono's Headmasters.
Oono: I was inspired by "Koutetsu Jeeg" ("Steel Jeeg"). The head was always the most noticeable part, and I thought of using that fact. I feared the detachable head might not be a popular characteristic, and suggested a gimmick that a head could turn into an independent figure. Then....
Yoke: The reaction was, "This is amazing!" - he got an instant approval. That was the moment Koujin Oono became legendary. (laughs) I was impressed with his ability as well. Thanks to him, the whole team was spared.
Oono: The indicator gimmick on the chest also worked well. I went as far as making a test mould using our own factory, and when I saw the prototype, I was convinced it was going to be good. Since then, we always name a project that we really want to push "~master", and that was the case for 10 years or so. (laughs) Targetmasters followed, and a "key" was the motif in its successor, Godmasters (Powermasters) - the problem of the concept was that you couldn't transform the toy without the Godmaster figure, but I made it unlockable with the release button. The "key" feature was more a part of the background story.

New Toy Galleries: Transformers Prime Cyberverse Commanders Ironhide and Dreadwing

Transformers News: New Toy Galleries: Transformers Prime Cyberverse Commanders Ironhide and Dreadwing
Date: Wednesday, April 4th 2012 8:05pm CDT
Categories: Cartoon News, Site News, Toy News
Posted by: El Duque

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Views: 73,035

Seibertron.com is pleased to present two new Transformers Prime Cyberverse galleries, Commander Class Series 2's Dreadwing and Ironhide. If you've been keeping up with the Transformers Prime animated series on the Hub, then you already know Dreadwing as Megatron's latest second in command. The figure comes with two translucent weapons, a fairly show accurate blaster cannon plus sword. Next up have Ironhide! He has yet make his cartoon debut, but he's looking good in G1 red and sporting two movie universe like translucent cannons. Check out the galleries below.

Dreadwing (Commander Class)
Transformers Prime: Cyberverse

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Ironhide (Commander Class)
Transformers Prime: Cyberverse

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53 total news articles in this section, 10 per page.

Transformers Podcast: Twincast / Podcast #121 - SDCC 2015
Twincast / Podcast #121:
"SDCC 2015"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Tuesday, July 21st, 2015