Transformers News

This weekend's NASCAR battle featuring Optimus Prime vs Megatron!!!

***MEDIA ALERT***

START YOUR ENGINES AND ROLL OUT!

The Stars Of The Biggest Movie Of The Year Face Off On The Track With Legendary Director Michael Bay Driving The Pace Car!

OPTIMUS PRIME vs. MEGATRON
At the NASCAR Banking 500 at Lowe’s Motor Speedway in Charlotte, North Carolina

In a first-ever stunt for a film property, rising star and 2008 Daytona 500 winner Ryan Newman, undercover as OPTIMUS PRIME, the heroic leader of the peace-loving AUTOBOTS, goes head to head with four-time Sprint Cup Series Champion Jeff Gordon, aka MEGATRON, the malevolent leader of the DECEPTICONS.

Ryan Newman’s car, uniform and pit crew will be branded with images of OPTIMUS PRIME, while Jeff Gordon’s car, uniform and crew will sport graphics of MEGATRON. In addition, Michael Bay, the renowned director of the TRANSFORMERS megahits, will be the official pace car driver for the 50th running of the NASCAR Banking 500 only from Bank of America at Lowe's Motor Speedway.

TRANSFORMERS: Revenge of the Fallen will make its highly-anticipated DVD and Blu-ray debut on October 20, 2009 in immersive, two-disc Special Editions, as well as on a single disc DVD, from DreamWorks Pictures and Paramount Pictures in association with Hasbro; distributed by Paramount Home Entertainment.

Sunday, October 18th 2:00-2:15pm EDT

DIGITAL SATELLITE COORDINATES:
AMC 15
Transponder KU-17
Channel A9
Downlink frequency – 12026.5 (V)
Data Rate – 8.448
Symbol Rate – 6.1113
FEC - ¾

ESPN & NASCAR and ROTF Contest. Win a signed copy of ROTF DVD!

MegatronSRT8 brings us news that NASCAR drivers Jeff Gordon and Ryan Newman are going to be running special paint schemes at the race on October 17th, in Charlotte NC to promote the release of ROTF on DVD and ESPN is running a contest where you can win a copy ot the DVD signed by Megan Fox, or a trip to the NASCAR Championship weekend and meet both drivers.

Gordon's #24 car will feature a Megatron scheme:
NASCAR and ROTF Contest" />

Newman's #39 car will feature Optimus Prime:
NASCAR and ROTF Contest" />

(Thanks to Jayski.com for the pics of the cars)

Here's the link to the contest sight where you vote to see who will win the battle between the Autobots (Newman) and Decipticons (Gordon) on the track - a.k.a who finishes ahead of the other.

Click here to see the contest details in full.

More Transformers ROTF M&M's tie-ins.

The chocolate candy known as M&M's will be seeing even more Transformers Revenge of The Fallen tie-ins then we knew.

There are new collectors tins, fans, dispensers and more.

Click here to see the official m&m's Transformers site and everything they will make available in their Transformers ROTF promotion.

Mars Snackfood US announced today the availability of limited-edition M&M’S® Strawberried Peanut Butter Chocolate Candies and SNICKERS® Nougabot™ Bar to celebrate the June 24 release of “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc. M&M’S® and SNICKERS® fans are sure to “fall” for the limited-edition product, which will be available from May through July in food, drug, mass and convenience outlets.

As anticipation for the summer blockbuster builds, Mars Snackfood US will also be rolling out a full-contact, “Transformers: Revenge of the Fallen”-themed marketing campaign in support of the limited-edition products. Specific marketing campaign executions include:

* Action film director Michael Bay is putting his signature touch on a dramatic television commercial in which animated M&M’S® Brand characters, “Red” and “Yellow,” team up with the popular AUTOBOT® OPTIMUS PRIME™, to deliver the M&M’S® Strawberried Peanut Butter Chocolate Candies to stores around the country. The commercial will debut on June 1, 2009.
* Michael Bay himself will become an M&M’S® character for a new “Inner M” print ad that will be featured in June issues of Entertainment Weekly, US Weekly and USA Weekend. The print advertising is an extension of the brand’s “Inner M” equity campaign which encourages Americans to find their fun side and embrace their “Inner M.”
* Consumers will be able to join “Red” and “Yellow,” as well as other “Transformers: Revenge of the Fallen” characters on a digital scavenger adventure on http://www.mms.com, as well as other sites throughout the Web, beginning May 19, 2009.
* Kyle Busch’s No. 18 M&M'S® car in the NASCAR Sprint Cup Series will sport a special “Transformers: Revenge of the Fallen”-themed paint scheme during the June 21, 2009, race at Infineon Raceway, where Busch took the checkered flag last year. The special paint scheme features movie title decals on the hood, trunk and TV panel and the M&M’S® Brand “Red,” “Green” and “Yellow” characters modified into “Transformers: Revenge of the Fallen” characters.

“M&M’S® Chocolate Candies have always been a favorite movie-watching treat and aligning ourselves with one of the most-anticipated films of the summer is a perfect match,” said Michele Kessler, vice president, marketing, Mars Snackfood US. “The battle between AUTOBOTS® and DECEPTICONS® echoes the ongoing debate over peanut M&M’S® versus milk chocolate. Fortunately, you don’t need to choose between favorite flavors with our limited-edition M&M’S® Strawberried Peanut Butter Chocolate Candies.”

“This campaign with the iconic M&M’S® brand is a great way to build even more excitement about the new installment of the ‘Transformers’ movie franchise with consumers everywhere – from the grocery store, on their computer screens and even at the racetrack,” commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures.
M&M Transformer FansM&M Transformer BanksM&M Transformer Dispenser

About the Limited-Edition Candies and Collector Packaging

The M&M’S® Strawberried Peanut Butter Chocolate Candies feature smooth peanut butter and sweet strawberry flavor surrounded by a colorful M&M'S® candy shell. The M&M’S® Strawberried Peanut Butter Chocolate Candies are offered in singles (1.4 oz) and medium bags (11.4 oz) and retail for $.79 and $3.49, respectively.

The limited-edition flavor along with traditional M&M’S® Chocolate Candies are available in seven limited-edition collector packs featuring “Red,” “Blue,” “Yellow” and “Orange” M&M’S® characters, transformed into CHOCL-O-BOTS™ and DELECT-O-CONS™ alongside images of the dynamic “Transformers: Revenge of the Fallen” characters.

M&M’S® Brand Milk Chocolate Candies limited-edition packaging features images of AUTOBOTS® characters OPTIMUS PRIME®, BUMBLEBEE™ and IRONHIDE™ while M&M’S® Brand Peanut Chocolate Candies limited-edition packaging features DECEPTICONS® STARSCREAM™, BARRICADE™ AND MEGATRON™.

In addition to M&M’S®, Mars’ SNICKERS® brand is launching a limited-edition SNICKERS® NOUGABOT™ Bar with deceptively delicious bright Yellow Nougat and Dark Caramel to resemble the colorings of one of the coolest and most popular AUTOBOTS®, BUMBLEBEE™. The packaging includes images of the BUMBLEBEE™ character as well as “Bits & Bytes” “Transformers: Revenge of the Fallen” movie and Snickers candy trivia. The SNICKERS® NOUGABOT™ Bar is available nationwide in singles for $.79.

"Transformers Revenge of the Fallen" Limited Edition Candies Promotion Begins

businesswire.com- For those who crave another part of the promotion of the Transformers movie sequel, well, here it comes. In announcement today by Mars snackfood, we find out the details of their limited time promotion with the highly anticipated Transformers sequel.

HACKETTSTOWN, N.J.--(BUSINESS WIRE)--Mars Snackfood US announced today the availability of limited-edition M&M'S® Strawberried Peanut Butter Chocolate Candies and SNICKERS® Nougabot^TM Bar to celebrate the June 24 release of "Transformers: Revenge of the Fallen" from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc. M&M'S® and SNICKERS® fans are sure to "fall" for the limited-edition product, which will be available from May through July in food, drug, mass and convenience outlets.

As anticipation for the summer blockbuster builds, Mars Snackfood US will also be rolling out a full-contact, "Transformers: Revenge of the Fallen"-themed marketing campaign in support of the limited-edition products. Specific marketing campaign executions include:

Action film director Michael Bay is putting his signature touch on a dramatic television commercial in which animated M&M'S® Brand characters, "Red" and "Yellow," team up with the popular AUTOBOT® OPTIMUS PRIME^TM, to deliver the M&M'S® Strawberried Peanut Butter Chocolate Candies to stores around the country. The commercial will debut on June 1, 2009.
Michael Bay himself will become an M&M'S® character for a new "Inner M" print ad that will be featured in June issues of Entertainment Weekly, US Weekly and USA Weekend. The print advertising is an extension of the brand"s "Inner M" equity campaign which encourages Americans to find their fun side and embrace their "Inner M."
Consumers will be able to join "Red" and "Yellow," as well as other "Transformers: Revenge of the Fallen" characters on a digital scavenger adventure on http://www.mms.com, as well as other sites throughout the Web, beginning May 19, 2009.
Kyle Busch"s No. 18 M&M'S® car in the NASCAR Sprint Cup Series will sport a special "Transformers: Revenge of the Fallen"-themed paint scheme during the June 21, 2009, race at Infineon Raceway, where Busch took the checkered flag last year. The special paint scheme features movie title decals on the hood, trunk and TV panel and the M&M'S® Brand "Red," "Green" and "Yellow" characters modified into "Transformers: Revenge of the Fallen" characters.
"M&M'S® Chocolate Candies have always been a favorite movie-watching treat and aligning ourselves with one of the most-anticipated films of the summer is a perfect match," said Michele Kessler, vice president, marketing, Mars Snackfood US. "The battle between AUTOBOTS® and DECEPTICONS® echoes the ongoing debate over peanut M&M'S® versus milk chocolate. Fortunately, you don"t need to choose between favorite flavors with our limited-edition M&M'S® Strawberried Peanut Butter Chocolate Candies."

"This campaign with the iconic M&M'S® brand is a great way to build even more excitement about the new installment of the "Transformers" movie franchise with consumers everywhere " from the grocery store, on their computer screens and even at the racetrack," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures.

About the Limited-Edition Candies and Collector Packaging

The M&M'S® Strawberried Peanut Butter Chocolate Candies feature smooth peanut butter and sweet strawberry flavor surrounded by a colorful M&M'S® candy shell. The M&M'S® Strawberried Peanut Butter Chocolate Candies are offered in singles (1.4 oz) and medium bags (11.4 oz) and retail for $.79 and $3.49, respectively.

The limited-edition flavor along with traditional M&M'S® Chocolate Candies are available in seven limited-edition collector packs featuring "Red," "Blue," "Yellow" and "Orange" M&M'S® characters, transformed into CHOCL-O-BOTS^TM and DELECT-O-CONS^TM alongside images of the dynamic "Transformers: Revenge of the Fallen" characters.

M&M'S® Brand Milk Chocolate Candies limited-edition packaging features images of AUTOBOTS® characters OPTIMUS PRIME®, BUMBLEBEE^TM and IRONHIDE^TM while M&M'S® Brand Peanut Chocolate Candies limited-edition packaging features DECEPTICONS® STARSCREAM^TM, BARRICADE^TM AND MEGATRON^TM.

In addition to M&M'S®, Mars" SNICKERS® brand is launching a limited-edition SNICKERS® NOUGABOT^TM Bar with deceptively delicious bright Yellow Nougat and Dark Caramel to resemble the colorings of one of the coolest and most popular AUTOBOTS®, BUMBLEBEE^TM. The packaging includes images of the BUMBLEBEE^TM character as well as "Bits & Bytes" "Transformers: Revenge of the Fallen" movie and Snickers candy trivia. The SNICKERS® NOUGABOT^TM Bar is available nationwide in singles for $.79.

About "Transformers: Revenge of the Fallen"

In the highly-anticipated "Transformers: Revenge of the Fallen," debuting June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the Autobots® against their sworn enemies, the Decepticons®. Michael Bay directs from a screenplay by Ehren Kruger & Roberto Orci & Alex Kurtzman.

"Transformers" was the highest grossing original film and bestselling DVD of 2007. The film also received three Oscar® nominations and won "Best Movie" at the MTV Movie Awards.

TRANSFORMERS is a brand of Hasbro, Inc. (NYSE:HAS). Hasbro is a worldwide leader in children"s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com (C) 2009 Hasbro, Inc. All Rights Reserved.

DreamWorks Pictures and Paramount Pictures Present In Association with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael Bay Film "Transformers: Revenge of the Fallen" starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White, John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas, Glenn Morshower and John Turturro. The film is directed by Michael Bay. Written by Ehren Kruger & Roberto Orci & Alex Kurtzman. Based on Hasbro"s Transformers^TM Action Figures. Produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. This film has not yet been rated.

For more information about the new M&M'S® Strawberried Peanut Butter Chocolate Candies, SNICKERS® Nougabot^TM Bar or the Transformers^TM-themed marketing campaign, visit http://www.mms.com or http://www.snickers.com.

About Mars Snackfood US:

Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world"s favorite brands such as DOVE® Brand Chocolate, M&M'S® Brand, MILKY WAY® Brand, SNICKERS® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN"S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats. Please visit http://www.mars.com.

Robot Masters, Binaltech Dead End and more at BigBadToyStore!

Hi - here is a quick update from BigBadToyStore.com about some great new arrivals!

TAKARA BT-05 - The next installment in the Binaltech lineup is the BT-05 Dead End, the first Decepticon of the series. This figure is a black Dodge Viper and has many upgraded features from the BT-02 Sideswipe - its not just another plain repaint. Upgraded featurs include: Full roof and rear glass instead of convertible top, rear spoiler, new rims, updated hood, new rear end panels, and trim along the bottom of the entire car body - Dead End definitely has an 'Evil Decepticon' look to him!

TAKARA ROBOTMASTERS - The #01 through #10 RobotMasters figures have arrived - this line is packaged in very attractive packaging and overall is very impressive. We have relatively low stock and will run out of some items soon, but are working on getting more. Highlights include the #10 G1 Convoy with DVD - this is the metallic version while the #01 prime is the regular 'anime' paint version. #11 through #14 are available for
pre-ordering now - including an awesome looking Starscream and mini Ape Prime.

MASTER REPLICA - We have received the Jango Fett LE Blaster Set and the Emperor Palpitine Cane and Clasp set. Both are very limited editions - the Jango Blaster set is available for $429.99 and the Emperor's cane is $189.99. Many other Master Replica items are available for pre-order and we'll continue to add more already released items to our selection.

MASTERS OF THE UNIVERSE SNAKEMEN - This popular line of figures from Mattel has finally been restocked. The Snakemen set of 4 includes: Two-Bad, Skeletor, King Hssss, and Cobra Khan - available for $39.99. We also have listed the Heroes set of 6 for $54.99 - including Zodak, Mekanek and more!

JAY & SILENT BOB - The full lineup from View Askew / Graphitti Designs is now in stock. Figures include: Bluntman & Chronic, Jay & Silent Bob, Buddy Christ from Dogma, and a variety of Inaction figures from Clerks, Mallrats, and Dogma - very cool figures from the classic movies.

TRANSFORMERS BACK IN STOCK: A variety of sold-out figures have been
restocked: #10 Soundwave, #09 Starscream with DVD, #08 Inferno, JBW
D-21 Sealed God Neptune!, New Year Prime, Sixshot, Ghost & Black Starscream, Tiger Sideswipe, Armada MD-02 Starscream, Prime vs Megatron mini-PVC set, Superlink SC-17 Wing Saber. Some of these items are available in very limited quantities and we'll continue to try to get more.

GOD GINRAI & SUPER PARTS SET PRE-ORDER: We've re-opened the pre-order and slashed the price to $99.99 after working out a volume discount with our supplier! Please read the 'notes' section of the pre-order for full info on this figure for some important info on the figure & parts set.

OTHER COOL ITEMS IN STOCK:

-CHRONICLES OF RIDDICK - Set of 5 figures available for $59.99 -MEGAMAN NT - 1.5" versus sets - 10 figures for $24.99 -FUTURAMA I-MEN - Set of 10 figures from the hilarious show - $29.99 -VOLTRON I-MEN - Set of 10 figures for $29.99 -INUYASHA - available now for $9.99 (The 5 above are on the 'Other Menu' and pre-orders will be processed
shortly)
-AKIRA - KANEDA'S BIKE - Die cast bike with figure - $79.99 -ABARANGER - Killer Oh back in stock -SOUL OF CHOGOKIN: GX-17 and GX-18 back in stock -BLUE BOX 1/18 SCALE: The HUGE F/A 18-C Hornet Jet - over 3 feet long! -NASCAR & SHREK: Sports Picks Shrek and Donkey each boxed with driver -LORD OF THE RINGS BUSTS: Ringwraith Bust, Arwen Statue, Legolas Bust -PRIME TARGETS: Transformers Book back in stock

Marvel Legends Series 6 will be arriving around Tuesday!

Thanks for your interest in BigBadToyStore.com and be sure to check out the new items.

Thanks!

Joel & The BBTS Crew
www.bigbadtoystore.com