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'Power of the Primes' Fan Vote Poster Revealed

Transformers News: 'Power of the Primes' Fan Vote Poster Revealed
Date: Thursday, December 1st 2016 5:08pm CST
Categories: Toy News, Press Releases, Contests
Posted by: D-Maximus_Prime | Credit(s): Transformers Facebook Page

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Following the big news that fans can vote for the next Prime, the Transformers Facebook page has posted a poster for the upcoming event! The new poster advertises the big question: Who's your Prime? and features 9 different character arts surrounding an image of Optimus Prime holding the matrix: Shockwave, Megatron, Arcee, Hound, Ultra Magnus, Optimus Primal, Star Saber, Thunderwing, and "unknown evil" who really looks like Deathsaurus. This poster, coupled with the original press release does leave the question though: are one of these 9 supposed to ascend to Prime-hood, or are we making a new, original Prime from an original character? Speculate in the forums below, and check out the poster below!

Transformers News: 'Power of the Primes' Fan Vote Poster Revealed

New 'Power of the Primes' Fan Vote Online in January 2017

Transformers News: New 'Power of the Primes' Fan Vote Online in January 2017
Date: Thursday, December 1st 2016 12:42pm CST
Categories: Press Releases, Contests
Posted by: Dr Va'al | Credit(s): Hasbro

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Views: 9,614

In even further news today from Hasbro, we have a new announcement for the recently revealed third part to the Prime Wars trilogy, after Combiner Wars and Titans Return: Power of the Primes! There will be a new fan vote, an event that lets fans decide which Transformers character will become the next leader of Cybertron, led on Transformers.com from January 23, 2017. More information to be found in the press release below!

HASBRO LETS FANS SHAPE THE FUTURE OF THE TRANSFORMERS FRANCHISE WITH THE “POWER OF THE PRIMES” FAN VOTE

The fans can decide which Transformers character will become the next leader of Cybertron!




PAWTUCKET, R.I., December 1, 2016 – Today Hasbro, Inc. (NASDAQ:HAS), announced the “Power of the Primes” fan vote, an upcoming event that will place the fate of Cybertron directly in the hands of Transformers fans around the globe. Beginning on January 23rd, 2017, fans will be able to visit Transformers.com to cast their vote to help determine which character will join the ranks of Optimus Prime, Rodimus Prime and other Cybertronian legends. The fan-voted Prime will be featured in the Transformers Generations toy line and brand’s Prime Wars Trilogy storytelling in 2018.

The Prime serves as leader of Cybertron, wields the immense power of the Matrix of Leadership and holds the fate of the Transformers universe in their hands. This leader is usually chosen directly by the Matrix of Leadership, but the “Power of the Primes” fan vote will put the fans in command and give them the power to light the darkest hour and choose the bot to lead Cybertron into a historic new era.

“Hasbro’s past Transformers fan votes have led to some of our most exciting characters, including Windblade, Victorion and next year’s Trypticon Titan,” said Tom Warner, Senior Vice President of the Transformers franchise at Hasbro. Our “Power of the Primes” fan vote will raise the stakes higher than ever. The Prime sets the tone for all things in the Transformers universe, and we’re excited to see which direction our fans want to take.”

The first round of voting will begin on January 23rd, when fans can visit Transformers.com to choose between three groups of candidates – Honor, Chaos and Order.


Honor: These legendary warriors will lead with honor and carry on the noble legacy of Optimus Prime.

Chaos: These powerful warlords will stop at nothing to become supreme leader of Cybertron, even if it means creating a chaotic world where only the strongest survive.

Order: These commanders vow to leave the Autobot and Decepticon factions in the past and unite Cybertron under a new order.


Four finalists will be chosen by the fans and revealed by Hasbro in late January. Fans can then have the final say by returning to Transformers.com to vote between February 1st and February 4th. The winning Prime will be officially unveiled during New York Toy Fair in February.


For additional information on the Power of the Primes fan vote, please visit TRANSFORMERS.COM or the official TRANSFORMERS Facebook page, Facebook.com/Transformers.


About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Official Announcement and Trailer for Transformers: Forged to Fight mobile MMO

Transformers News: Official Announcement and Trailer for Transformers: Forged to Fight mobile MMO
Date: Thursday, December 1st 2016 12:08pm CST
Categories: Game News, Press Releases, Digital Media News
Posted by: Dr Va'al | Credit(s): Hasbro

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Views: 9,076

And shortly after the images and interview with Kabam about their new Transformers mobile MMO, we have received the official press release from Hasbro with full details about the upcoming 2017 game - check it all out below, as we've shared all the information we have, including the game's trailer! Make sure to join in the discussion in the Energon Pub, too.



KABAM AND HASBRO UNVEIL TRANSFORMERS: FORGED TO FIGHT

More Than Thirty Years of Transformers History Collides in an Epic High-Definition 3D Action-Fighting Game


SAN FRANCISCO – December 1, 2016 – Kabam, a world leader of massively multiplayer mobile games for a global audience, and Hasbro Inc. today announced the title and key details of TRANSFORMERS: Forged to Fight, a new high-definition, action-fighting mobile game set in an immersive world. The game will feature authentic Transformers “more than meets the eye” action, allowing players to engage with Optimus Prime, Megatron and many other popular Autobots and Decepticons in a stunning 3D environment. The new title will enter beta testing in select territories soon and will be available worldwide in Spring 2017.

TRANSFORMERS: Forged to Fight will give players access to nearly every era of the franchise’s history, challenging gamers to assemble the ultimate team of Transformers characters, including Autobots and Decepticons from the animated TV series, blockbuster films, as well as fan-favorites from the Transformers comic book series and Hasbro’s line of iconic figures. As fans assemble their team, they will forge alliances, battle other players and dive into a unique storyline that goes beyond good versus evil.

“TRANSFORMERS: Forged to Fight embraces the best that the Transformers brand has to offer, allowing players to collect the most memorable Autobots and Decepticons from every era of the brand’s thirty-plus year history,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “We’re excited to work with Kabam to bring this unique mobile game to life, and think fans will be thrilled with the final product.”

In TRANSFORMERS: Forged to Fight, explore an epic new universe where multiple realities collide to form a massive planetary battlefield. Players will assemble a team of Autobots and Decepticons from across time and space to fight against a world of corrupted Transformers and their villainous overlords. The game features amazing visuals, intense one-on-one battles, meaningful robot to vehicle converting action and deep RPG elements. Transformers such as Optimus Prime, Bumblebee, Megatron, Starscream and Grimlock will level up over time, unleashing powerful new abilities and devastating robot-vehicle attacks.

“The Transformers franchise and its characters are larger than life, and Kabam is working closely with Hasbro to develop a game that lives up to that expectation,” said Mike McCartney, Executive Producer for TRANSFORMERS: Forged to Fight. “It will be a thrilling experience for long-time fans of the brand as well as newcomers, offering players incredible visuals, action-packed gameplay, and a truly immersive world.”

TRANSFORMERS: Forged to Fight is being developed by Kabam Vancouver, the studio who created Fast & Furious: Legacy and Marvel Contest of Champions, a top grossing game on the App Store.

###

About Kabam

Kabam, Inc. (“Kabam”) creates, develops, and publishes massively multiplayer games that are available to a global audience on mobile devices via its own dedicated channel in the Apple App Store, Google Play, and the Amazon Appstore. The company is valued at more than $1 billion and has been profitable since 2012. Kabam has created six titles that have grossed more than $100 million each in their life. Kabam has more than 700 employees around the world, with corporate headquarters in San Francisco. The company's investors include Alibaba, Canaan Partners, Google, MGM, Intel, Pinnacle Ventures, Redpoint Ventures, Warner Bros. and others. More information about Kabam can be found at http://www.kabam.com.



About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

TakaraTomy Unite Warriors Baldigus (RiD Ruination) Box revealed

Transformers News: TakaraTomy Unite Warriors Baldigus (RiD Ruination) Box revealed
Date: Wednesday, November 16th 2016 9:07am CST
Categories: Toy News, Press Releases
Posted by: Kurona

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Views: 18,030

With still around four months to go until release, TakaraTomy's website has updated their listing for the upcoming UW-EX Baldigus - RiD Ruination - with an image of the packaging he comes in. With this packaging, we also now know the full title of the figure - Evil Destronger Combiner Combatron Baldigus. Check out the boxart below and leave a comment in the energon pub!

Transformers News: TakaraTomy Unite Warriors Baldigus (RiD Ruination) Box revealed

Transformers Not Inducted to 2016 National Toys Hall of Fame, Beaten by D&D, Little People, Swing

Transformers News: Transformers Not Inducted to 2016 National Toys Hall of Fame, Beaten by D&D, Little People, Swing
Date: Thursday, November 10th 2016 1:09pm CST
Categories: Toy News, Press Releases
Posted by: Dr Va'al | Credit(s): Museum of Play

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You may remember our nudge for Transformers to be inducted into the National Toys Hall of Fame, back in September. The time to do so is now over, as the Museum of Play has announced its 2016 inductees - and rejoice! we beat the mighty bubble wrap!

...we also lost to Dungeons & Dragons, the swing, and Fisher-Price's Little People. Check out the full press release below, and gather your toy robots ready for next year's edition. We still function.

Transformers News: Transformers Not Inducted to 2016 National Toys Hall of Fame, Beaten by D&D, Little People, Swing


2016 National Toy Hall of Fame Inductees Announced Today:
Swing, Dungeons & Dragons, and Fisher-Price Little People


ROCHESTER, New York—One toy takes its riders to new heights, and the other two let the imagination soar. The simple, ancient swing; game-changing Dungeons & Dragons; and the colorful, creative Fisher-Price Little People today became the latest inductees to The Strong’s National Toy Hall of Fame. The honorees were selected from a field of 12 finalists that also included: bubble wrap, Care Bears, Clue, coloring book, Nerf, pinball, Rock ‘Em Sock ‘Em Robots, Transformers, and Uno.

About swing: Ancient cave drawings in Europe, carved figures from Crete, and ceramic vases from early Greece document instances of humans on swings. In the 1700s, artists of French nobility depicted swinging as an amusement of high-born adults. By the 19th century, industrial processes made ropes and metal chains cheaply and in abundance. And almost anyone with a tree could fashion a swing for children playing in the yards of growing towns and cities. The playground movement of the early 1900s put swings in public spaces for children of nearby apartment buildings and tenements. The parks and playgrounds gave youngsters healthy places to grow and socialize in cities that were becoming increasingly hostile to play. In the mid-20th century, many Americans put freestanding, family-sized swing sets on their own sunny suburban lots. After the 1970s, public concern for children’s safety urged parents to replace the tubular metal sets for smaller swings of woods and resins suited to children of different ages and development.

“Though the equipment has evolved with the centuries, the pleasure children and adults find in swinging has hardly changed at all,” says Curator Patricia Hogan. “Swinging requires physical exertion, muscle coordination, and a rudimentary instinct for, if not understanding of, kinetic energy, inertia, and gravity. It’s the perfect vehicle for outdoor play.”

About Dungeons & Dragons: In the 1970s, serious war game players Gary Gygax and Dave Arneson added the concept of role-playing to the strategy games that they enjoyed and helped launch the modern role-playing genre. With Dungeons & Dragons (published first in 1974), they created an entirely new way to play. Taking inspiration, other firms published similar games built upon related mechanics but often employing different fantasy settings, from historic battlefields to outer space.

In Dungeons & Dragons, players assume the roles of characters that inhabit a world moderated and narrated by a Dungeon Master, a player who explains the action to others and solicits their reactions to the unfolding story. The Dungeon Master’s storytelling skills and the players’ abilities to imagine add enjoyment to the game. Some aspects of the play are familiar, such as dice, but the special dice for Dungeons & Dragons hold up to 20 sides. Rolling them determines each character’s individual strengths, plots their complex interactions, and decides the outcome of their encounters.

“More than any other game, Dungeons & Dragons paved the way for older children and adults to experience imaginative play,” says Curator Nic Ricketts. “It was groundbreaking. And it opened the door for other kinds of table games that borrow many of its unique mechanics. But most importantly, Dungeons & Dragons’ mechanics lent themselves to computer applications, and it had a direct impact on hugely successful electronic games like World of Warcraft.”

About Fisher-Price Little People: Fisher-Price first offered its Little People in a 1959 Safety School Bus pull toy. These stylized figures populated a variety of play sets that encouraged youngsters to explore the world beyond their homes and to imagine themselves at school or the airport, at the service station or the amusement park, and at the zoo or a faraway farm. Fisher-Price made the first Little People of wood and lithographed paper; solid, single-colored wooden bodies followed. Later figures were made of hard plastic. In the 1980s, concerns about the small figures becoming a choking hazard led to the 1991 introduction of a new design for larger diameter Little People known as “Chunky People” or “Chunkies.” By the mid-1990s, the Little People became more people-like with arms, legs, and dimensional faces.

Says Chris Bensch, The Strong’s vice president for collections, “Little People have been a fixture—albeit a small one—in many American playrooms for more than 50 years. More than two billion Little People have been sold since 1959, and they have helped generations of small children imagine big adventures in play sets representing farms, schools, airports, and other fascinating places in their worlds.”

About the National Toy Hall of Fame

The National Toy Hall of Fame® at , established in 1998, recognizes toys that have inspired creative play and enjoyed popularity over a sustained period. Each year, the prestigious hall inducts new honorees and showcases both new and historic versions of classic toys beloved by generations. Anyone can nominate a toy to the National Toy Hall of Fame. Final selections are made on the advice of historians, educators, and other individuals who exemplify learning, creativity, and discovery through their lives and careers. Toys are celebrated year-round in a state-of-the-art exhibit at The Strong museum in Rochester, New York. For more information about the hall and to see the list of previous inductees, visit toyhalloffame.org

Transformers: Earth Wars Combine Wars with Devastator and Superion Update Press Release

Transformers News: Transformers: Earth Wars Combine Wars with Devastator and Superion Update Press Release
Date: Thursday, November 10th 2016 10:40am CST
Categories: Game News, Press Releases
Posted by: Dr Va'al | Credit(s): Hasbro, Space Ape, Backflip

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And after the news we reported on with the new Transformers: Earth Wars trailer featuring combiners Devastator and Superion (see here), and the new VIP event over the weekend (covered here), we also have the official press release from Hasbro spotlighting the big bots arriving in the Space Ape mobile game! We also have another look at the trailer, and some extra images of the two new arrivals for the Autobot and Decepticon teams. Check it all out below!





TRANSFORMERS: EARTH WARS Rolls Out Super-Sized Update For iOS and Android Devices

Command the Biggest Bots in the Universe as Combiners Enter Real-Time Combat Strategy Game


BOULDER, Colo., November 10, 2016 – Hasbro Inc., Backflip Studios and Space Ape Games today released their biggest update yet to the popular real-time combat strategy mobile game TRANSFORMERS: EARTH WARS, bringing fan-favorite Combiners characters Devastator and Superion from the iconic Transformers universe into TRANSFORMERS: EARTH WARS. Beloved by fans of Hasbro’s “Transformers Generations Prime Wars Trilogy,” the Combiners will be the most visually stunning and powerfully destructive bots on the battlefield.

Not all bots have the power to combine as these super-sized Combiners are robots formed by teams of five or more designated component bots. The landscape of the battlefield will change as players race to build these new characters and leverage their unique powers and abilities. Along with the new characters, the update will introduce new resources, buildings, and the Combiners themselves in a new campaign based on the first chapter in the Prime Wars Trilogy, Combiner Wars.

“Bringing Combiners into the game was a goal throughout development, and we couldn’t be more excited to have achieved this milestone for Transformers fans,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “Combiners bring another level of authenticity to the game and a whole new mission for the player to collect, combine and battle at a new level.”

TRANSFORMERS: EARTH WARS launched in June 2016 topping charts and building a player base of six million downloads. Published by Backflip Studios and developed by Space Ape Games, the game breaks new ground for the genre, pairing authentic Transformers storytelling with fast-paced gameplay, beautiful 3D animation and hundreds of characters with diverse strengths and abilities. The game also features notable storytellers and voice actors from the Transformers franchise, including voice acting from Peter Cullen, the original voice of Optimus Prime, and Frank Welker, the original voice of Megatron.

TRANSFORMERS: EARTH WARS is FREE to download, features in-game purchases, and is available on Android and iOS devices worldwide, except in Mainland China. Please note that a Wi-Fi connection is required to play.


About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Backflip Studios

Backflip Studios develops and publishes absurdly fun mobile games for iOS and Android devices. The company's portfolio of top ranked games includes hit franchises such as DragonVale, Paper Toss and My Little Pony: Puzzle Party which have been downloaded over 400 million times. The company is based in Boulder, Colorado. Hasbro, Inc. (NASDAQ: HAS) has a majority ownership stake in Backflip Studios.

About Space Ape Games

Founded in 2012, Space Ape Games is a mobile games studio based in Central London made up of games veterans and key people behind the biggest gaming companies and the biggest social games on the web. Space Ape's hit strategy games Rival Kingdoms and Samurai Siege, available on iOS and Android devices, are played by more than 20 million players worldwide. Space Ape Games won the 2015 TIGA Award for Best Independent Studio and for Game of the Year for Rival Kingdoms, plus the 2014 Develop Award for Best New Studio and the 2015 Develop Award for Best Independent Studio For more information, visit www.spaceapegames.com.


Transformers News: Transformers: Earth Wars Combine Wars with Devastator and Superion Update Press Release

Transformers News: Transformers: Earth Wars Combine Wars with Devastator and Superion Update Press Release

Transformers News: Transformers: Earth Wars Combine Wars with Devastator and Superion Update Press Release

Transformers News: Transformers: Earth Wars Combine Wars with Devastator and Superion Update Press Release

Transformers News: Transformers: Earth Wars Combine Wars with Devastator and Superion Update Press Release

Transformers News: Transformers: Earth Wars Combine Wars with Devastator and Superion Update Press Release

UW-EX Baldigus image posed with LG-EX Black Convoy

Transformers News: UW-EX Baldigus image posed with LG-EX Black Convoy
Date: Sunday, October 30th 2016 10:00am CDT
Categories: Toy News, Press Releases, Digital Media News
Posted by: Kurona

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As the excitement continues to build for UW-EX Baldigus - Robots in Disguise 2001 Ruination for those of us in the west - fellow Seibertronian Sabrblade drops by to give us a tweet courtesy of @TF_pr. This contains a new image showing off Baldigus/Ruination alongside LG-EX Black Convoy - otherwise known as Scourge; his Decepticon comrade from the cartoon. Check it out below and see if the comparison tickles your fancy for this upcoming combiner even more!

好評予約受付中UW-EX バルディガスの塗装サンプルとLG-EXブラックコンボイを並べてみた!バルディガスの合体ロボとしての巨大感が強調されてステキです♪(幸)>トランスフォーマー ユナイトウォリアーズ UW-EX バルディガス: http://takaratomymall.jp/shop/g/g4904810862628/ …


Translation wrote:Popular preorders and Jonny UW-EX bardigas paint samples and LG-EX black convoy! Is huge as gattai Robo baldiga is highlighted, nice ♪(Hiroyuki) > transformer unit warriors UW-EX bardigas: http://takaratomymall.jp/shop/g/g4904810862628/ …


Transformers News: UW-EX Baldigus image posed with LG-EX Black Convoy

Hasbro Launches New Philanthropic Initiative 'Be Fearless Be Kind'

Transformers News: Hasbro Launches New Philanthropic Initiative 'Be Fearless Be Kind'
Date: Sunday, October 30th 2016 5:29am CDT
Categories: Press Releases, Company News
Posted by: Dr Va'al | Credit(s): Hasbro

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Some much needed positive news for this Sunday via fellow Seibertronian AzT, thought not strictly Transformers related - but still linked to Hasbro - about a new scheme that the company is rolling out to help with empathy education, against bullying and to nurture inclusivity. Be Fearless Be Kind is the latest in a fairly significant streak of child empowerment campaigns from Hasbro, so take a look below and here for more!

Hasbro Launches BE FEARLESS BE KIND, a Philanthropic Initiative to Nurture Empathy and Compassion in Youth, and Help Them Put Kindness into Action


Program Equips Parents, Educators and Youth with Resources to Help Kids Stand Up for Others, Be Inclusive and Take Action When They See a Problem


PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, today launched BE FEARLESS BE KIND, its largest philanthropic initiative ever, designed to empower kids to have the empathy, compassion and courage to stand up for others and be inclusive throughout their lives. This initiative builds upon the work that Hasbro and the Hasbro Children's Fund have been doing with generationOn, the youth service division of Points of Light.

"We know the amazing difference kids can make by putting empathy into action through service, and we've seen how that work changes them, giving them confidence and a greater sense of purpose," said Karen Davis, Hasbro's Senior Vice President of Global Philanthropy and Social Impact, and President of the Hasbro Children's Fund. "BE FEARLESS BE KIND features resources, partnerships and campaigns with the common goal of creating a generation of kids who include everyone, appreciate differences and experience the feeling of fulfilment that comes with making a difference."

The core elements of BE FEARLESS BE KIND are dedicated to teaching empathy, putting empathy into action, and celebrating kind kids who serve as positive role models and changemakers.

"We recognize that empathy is a critical social skill that impacts our youth and our world," said Brian Goldner, Hasbro's Chairman, President and Chief Executive Officer. "Hasbro has always been committed to standing up for children, and we are pleased to be using our resources to help address this important issue."

Teaching Empathy

To help nurture empathy and compassion, parents and adults can access proven tools and resources through an online hub, www.BEFEARLESSBEKIND.com:

The website features a curated toolkit with best-in-class materials developed by Ashoka, the world's largest network of changemakers and social innovators.
A custom series of mindfulness videos offers adults and their children the opportunity to practice meditation focused on inspiring kindness and empathy.
Third-party resources, including book recommendations and articles, provide additional information and inspiration for parents and educators interested in nurturing empathy.

Putting Empathy into Action

As part of the initiative, Hasbro and its partners offer a variety of programs throughout the year to help kids put empathy into action:

The first new program to launch was generationOn's Rules of Kindness campaign, which invited kids and teens to create their own "rules of kindness" and a plan to put them into action. The campaign, which ran September 1 through October 17, inspired more than 110,000 youth from eight countries to share their rules and action plans.
Starting in November, Hasbro and generationOn will be hosting the seventh annual Joy Maker Challenge, encouraging youth to spread joy and kindness to people in need during the holidays. For every kid engaged in service throughout the Joy Maker Challenge between November 21 and December 23, Hasbro will donate a toy or game to Toys for Tots (up to $1 million). To date, more than 950,000 total acts of service have been completed.
Hasbro proudly supports NO BULLY, an evidence-based program that leverages student empathy to prevent and stop bullying in schools and in after-school programs. Hasbro brought this approach to the school district where its corporate headquarters are located in Pawtucket, RI, as well as schools across the US through an innovative AmeriCorps partnership. In addition, Peace Summit projects, designed by NO BULLY and featured on the BE FEARLESS BE KIND website, help educators involve students in reducing bullying in schools and promoting peace.

Two new global partnerships with Special Olympics and Creative Vision's Rock Your World have been established to help develop empathy and compassion in kids around the world:

Special Olympics Unified Schools program facilitates sports and education initiatives of Special Olympics in schools to foster respect and dignity for people with intellectual disabilities; change actions and attitudes among peers without intellectual disabilities; and promote social inclusion for all.
Creative Vision's Rock Your World inspires middle and high school students globally to change their world through the use of media. To date, more than 600,000 students in 25,000 schools have used their free curriculum to make a difference around issues they care about.

Celebrating Kind Kids

BE FEARLESS BE KIND recognizes and celebrates kids who are making a positive difference:

For the past seven years, Hasbro has recognized Hasbro Community Action Heroes who embody empathy, kindness, and leadership as they serve their community through volunteerism. The ten 2016 Heroes, who will be announced on November 1, will receive an educational scholarship in honor of their work.
Through its partnership with the Special Olympics Unified Schools program, Hasbro will also recognize one student in each of the areas where it has US offices: Rhode Island, Seattle, Los Angeles and Miami, with the Hasbro Kindness Award for extraordinary empathetic leadership.

Hasbro employees are also bringing empathy-building activities to the communities where they live and work through Team Hasbro, the company's employee volunteer program, which enjoys an 89 percent participation rate.

To learn more about Hasbro's BE FEARLESS BE KIND initiative, visit www.BEFEARLESSBEKIND.com, follow the company on Twitter (@Hasbro), and join the conversation online using #BeKind and #BFBK.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

View source version on businesswire.com: http://www.businesswire.com/news/home/2 ... 005932/en/

Litzky Public Relations
Stephanie Vermillion, 201-222-9118
svermillion@litzkypr.com
or
Leah Wander, 201-222-9118
lwander@litzkypr.com
or
Hasbro, Inc.
Katy Hendrickson, 401-727-5603
katy.hendrickson@hasbro.com

Source: Hasbro, Inc.

Takara Tomy Transformers Masterpiece Line Awarded Long Life Design Award 2016

Transformers News: Takara Tomy Transformers Masterpiece Line Awarded Long Life Design Award 2016
Date: Friday, October 28th 2016 5:19am CDT
Categories: Toy News, Press Releases, Company News
Posted by: Dr Va'al | Credit(s): TF_pr

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Views: 22,505

Fellow Seibertronian Cyberpath has spotted a new tweet from TF_pr, proudly tootin their own horn as the Takara Tomy Transformers Masterpiece toy line has been awarded the Long Life Design 2016 prize, by Japanese Good Design Award (more info on it here)! The official press release includes a history of the 2003 MP-1 Optimus Prime figure, some more info on the transition from G1 to Masterpiece, a plug for MP32 Optimus Primal, a spotlight on designer Hironoshi Kobayashi, and more. Check it out here!

Transformers News: Takara Tomy Transformers Masterpiece Line Awarded Long Life Design Award 2016

Hasbro Italy Attends 50th Lucca Comics & Games with Transformers Day

Transformers News: Hasbro Italy Attends 50th Lucca Comics & Games with Transformers Day
Date: Tuesday, October 25th 2016 5:24am CDT
Categories: Toy News, Event News, Press Releases, People News
Posted by: Dr Va'al | Credit(s): Guido Guidi

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Here's a different thing for your reading optics: Hasbro Italy has just released its participation info for this weekend's 50th edition of Lucca Comics & Games, including a Transformers specific celebration - featuring Titans Return Fortress Maximus (we're so up to speed you guys), fellow fansite Autorobot.it, artists Guido Guidi and Emiliano Santalucia, Machinima Combiner Wars, and more! Check out the full press below, and a translation of the relevant section from yours truly.

relevant Transformers section wrote: Saturday 29th October is Transformers Day, seeing fans from all over Italy gathering under the auspices of Autorobot.it. The day includes an exhibition of the evolution of the franchise from the 80s to this day, a drawing contest with sole Italian artists Guido Guidi (comics) and Emiliano Santalucia (toy designer), who will also take part in live paintings. Special guest Marco Guercia will be bringing his giant life-size Bumblebee costume. Visitors will have the opportunity to admire the new Fortress Maximus, a titan-sized robot of incredibile strength and amazing transformations, and to view some early footage of the new Machinima web series featuring the Transformers Generations line.


HASBRO FESTEGGIA LE NOZZE D’ORO DI LUCCA COMICS & GAMES FACENDO DIVERTIRE IL MEZZO MILIONE DI APPASSIONATI VISITATORI


Una cinque giorni all’insegna di entusiasmanti giochi in scatola, con il Monopoly Ultimate Banking che manda in pensione le banconote a favore delle carte di credito e offre a tutti l’opportunità di vincere ben 10mila euro in monete d’oro. In calendario i raduni dei fan più affezionati alle Principesse Disney, ai Transformers, ai My Little Pony e a Star Wars, con mostre di giocattoli, contest di disegno e gare cosplay. Per i bambini protagonisti di Lucca Junior, oltre alla Nerf Arena dove provare gli adrenalinici blaster, un’area dedicata al tormentone Yo-Kai Watch.

Lucca, ottobre 2016 – Il countdown in vista della 50esima edizione del Lucca Comics & Games 2016 è partito da un pezzo, d’altronde è l’evento più atteso dell’anno per centinaia di migliaia di appassionati provenienti da tutta Italia. Ed è proprio per loro che Hasbro ha in serbo tantissime sorprese, per divertire e coinvolgere tutti, dai più piccoli ai più grandi, che ogni giorno potranno ballare a più non posso sulle note della Yo-kai Dance, la colonna sonora del fenomeno del momento, Yo-Kai Watch: l’imperdibile linea di giocattoli con ben quattro diverse modalità di gioco tutta da collezionare ispirata alla famosissima serie tv.

L’appuntamento è sia nell’Area Games (Padiglione Carducci), sia a Lucca Junior (Family Palace). È così che Hasbro renderà felice chiunque: tutti troveranno pane per i loro denti, anche in giro per la città. Basterà fare un salto nelle aree dedicate a Star Wars per ritrovarsi in compagnia dei membri della 501 Italica Garrison, il gruppo di costuming ufficiale, e imbracciare insieme a loro la nuova Spada Laser Rotante o quella Blaster, l’unica che lancia gli esclusivi dardi Nerf.

Fin dal primo giorno, venerdì 28 ottobre, gli amanti dei giochi in scatola potranno provare in anteprima le elettrizzanti novità in vista del Natale, giocando con un Cluedo fresco di restyling che dice addio a Mrs. White e dà il benvenuto alla Dr. Orchid, o con il coinvolgente Fuori dai Denti, che insieme a Torte in Faccia rappresenta il primo esempio di gioco di società “social e viral”. A catturare l’attenzione di tutti sarà di certo il rivoluzionario Monopoly Ultimate Banking: in perfetta linea con il tema dell’edizione 2016 di Lucca Comics & Games (Gold), offre l’esclusiva possibilità di vincere da 100 a 10mila euro in monete d’oro dal valore numismatico, oltre a introdurre un’innovativa tecnologia contactless, con tato di carte di credito e banca elettronica, per una gestione dei flussi di denaro del tutto automatica.

Sabato 29 ottobre sarà il Transformers Day, un mega raduno di fan provenienti da tutta Italia organizzato dallo storico forum Autorobot.it. In calendario una mostra sull’evoluzione dei mitici robot-veicolo dagli anni ’80 a oggi e un contest di disegno con la partecipazione degli unici disegnatori di Transformers italiani Guido Guidi (fumettista) ed Emiliano Santalucia (toy designer) che si esibiranno in diversi live painting. Special guest il cosplayer Marco Guercia con il suo mastodontico costume da Bumblebee in dimensioni reali. Le centinaia di appassionati si rifaranno gli occhi ammirando per la prima volta in assoluto il nuovissimo Fortress Maximus, un titanico robot dalla forza poderosa capace di trasformazioni incredibili, o guardando in anteprima alcune mini clip della nuova web serie Machinima dedicata ai Transformers Generations.

Da indiscussa icona pop, anche i My Little Pony, il giocattolo più collezionato in assoluto con ben oltre 100 milioni di pony venduti in tutto il mondo dal 1983 ad oggi, hanno in serbo tantissime sorprese per i loro fan sfegatati, i Brony. Sarà un happening a tutti gli effetti quello di domenica 30 ottobre, come avviene da oltre 5 anni. Al centro ci saranno i nuovissimi Guardians of Harmony: i pony addicted si rifaranno gli occhi ammirando la neonata linea di action figures, tratta dalla seguitissima serie animata e in uscita dal 2017, che potranno toccar con mano in anteprima assoluta. Le più piccole, invece, potranno giocare con il must have del Natale, il Castello di Cristallo e, sognando di trovarlo sotto l’albero, potranno nel frattempo iscriversi al Club dell’Amicizia, per diventare ufficialmente una cittadina del magico mondo di Equestria ed entrare a far parte delle prima vera grande community italiana. Per tutti, grandi e piccini, in programma un’imperdibile contest dedicato alle centinaia di cosplayer che indossano i panni delle intramontabili Applejack o Twilight Sparkle. E non solo, è anche prevista una speciale mostra ricca di pezzi davvero unici e imperdibili laboratori di disegno, oltre al magico corner per truccarsi proprio come un pony. E al pomeriggio, dalle h 16.00 in poi, tutti al Palco Centrale per ballare in compagnia di migliaia di cosplayer sulle note della coinvolgente Yo-kai Dance, il tormentone del momento per migliaia di bambini italiani.

La cinque giorni toscana targata Hasbro continua all’insegna del mondo disneyano. Lunedì 31 ottobre, infatti, ad animare la giornata dell’Area Games ci saranno ben due gare cosplay dedicate a Star Wars e alle Disney Princess, organizzate dagli esperti maestri di lightsaber della Jedi Generation e dalla storica community italiana delle Principesse Disney. I più piccoli, ma anche gli eterni Peter Pan, potranno approfittare delle esperte makeup artist a disposizione per farsi truccare proprio come i loro beniamini, a cominciare dalle protagoniste di Frozen, Anna ed Elsa. Il momento clou arriverà martedì 1° novembre, quando sul Palco Centrale si terrà il contest cosplay Be a Superhero, organizzato dai ragazzi di Marvel Cosplay Italia in collaborazione con Hasbro e Panini.

Andando in giro per la città, di sicuro salterà all’occhio l’Arena Nerf che spicca nel cuore di Lucca Junior: sarà il ritrovo per tutti quelli che amano azione, adrenalina e divertimento allo stato puro, emozioni che solo i blaster Nerf sanno dare. Un vero e proprio campo d’addestramento all’interno del quale mettere alla prova le abilità nel tiro a bersaglio imbracciando tra i tanti a blaster a disposizione il gigantesco Mega Mastodon, l’unico davvero oversize e perfetto per difendersi dai continui attacchi dei temibili Zombie che vagano per il borgo medievale. Soprattutto in occasione della Zombie Walk prevista nel pomeriggio di lunedì 31 ottobre, quando orde di minacciosi morti viventi assaliranno l’Arena Nerf.

La grande novità per i piccoli ospiti della fiera sarà Yo-Kai Watch: in collaborazione con Nintendo, il must have del momento per gran parte dei bambini italiani avrà uno stand completamente dedicato nel Family Palace, con tanto di corner photo booth dove scattare foto ricordo che i genitori potranno poi condividere sui social per ricordare la bellissima esperienza in compagnia dei figli. Per loro la possibilità di provare il videogioco Yo-Kai Watch e la magnifica linea di giocattoli in mostra. I veri fan di Nate, il protagonista del seguitissimo cartoon, con tanto di orologio al polso e guidati dal costume character dello Yo-Kai Jibanyan, lo spiritello che si aggirerà per le vie della città distribuendo simpatici gadget, ritireranno un prezioso passaporto grazie al quale far tappa in diversi punti della città (dallo stand Hasbro al Pala Panini): chi lo riempirà riceverà un fantastico premio dedicato Yo-Kai Watch.

Insomma, gli ingredienti per un’indimenticabile Lucca Comics & Games ci sono tutti. Bambini, adolescenti, adulti e giovani-adulti: con Hasbro al mezzo milione di appassionati non mancheranno certo occasioni per divertirsi.

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Transformers Podcast: Twincast / Podcast #159 - Imperfect Specks
Twincast / Podcast #159:
"Imperfect Specks"
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Posted: Saturday, November 12th, 2016
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