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Q&A with Game Director Matt Tieger from Transformers Fall of Cybertron

Transformers News: Q&A with Game Director Matt Tieger from Transformers Fall of Cybertron
Date: Friday, August 3rd 2012 3:11pm CDT
Categories: Game News, Interviews, Media, People News
Posted by: Seibertron | Credit(s): Kotaku

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Earlier today, popular game site Kotaku hosted a live Q&A interview session with Matt Tieger, the game director of the highly anticipated Transformers Fall of Cybertron game. The session ran for about an hour starting at 10am PT. Fans quickly bombarded Tieger but he addressed many of the questions presented to him.

Q&A with Game Director Matt Tieger from Transformers Fall of Cybertron

Q&A with Game Director Matt Tieger from Transformers Fall of Cybertron

Q&A with Game Director Matt Tieger from Transformers Fall of Cybertron

Here's the full interview from Kotaku ...

MrOpto: How did you first get the Transformers license? Did Hasbro put out offers or did you go them?

Matt Tieger: ATVI already had a relationship with Hasbro, but what they were looking for was someone to make a non-movie based game. They both felt that we would be a great fit and War for Cybertron was born. The success of that game allowed us to make Fall of Cybertron.

bigduo209: I love games that use Sci-fi inspired weaponry/abilities and not just future-looking guns (Ratchet and Clank, Bioshock), how many crazy weapons have you made for Fall of Cybertron?

Matt Tieger: The great thing about this game world is that there are absolutely shotguns and sniper rifles, but also lightning guns, acid guns, and 'tron' disk guns. The guns are divided into Primary and Heavy weapons. Many (but not all) of the more sci-fi guns fall into the heavy weapons category. In SP there is a Teletraan Store where you can buy and upgrade those weapons. In MP the weapons are divided between the classes based on countless play testing hours - so not every class can use every weapon. As to the exact number of them, since you explore and find blueprints to unlock them i don't want to spoil anything, so ill say quite a few more than we ever had in War for Cybertron.

Jason Schreier: How would you convince a non-Transformers fan that he/she should play your game?

snowtires: Play the demo, it's awesome.

Matt Tieger: Good Question, and one that I often think about. The worst compliment we get about War is, "what a great game, too bad nobody knew about it." What i would say is this (in my most passionate game dev voice. "forget Transformers, forget Michael Bay, forget the toys, and consider for a moment a game that allows you access to your vehicle at any moment in time, a game where the core tactical choices are movement based, and now imagine a game where each character is a unique experience with different vehicles or special abilities. This game offers something that no other game can, huge variety and tactical variety. Oh yeah and it happens to be Transformers"

SaburoDaimando: What are some of the lessons you learned on designing Fall of Cybertron compared to War for Cybertron?

Matt Tieger: When we developed WFC we looked for similar games that tackled similar level design issues and frankly, found none. So we blazed a trail and learned alot. With FOC we again did a survey and found WFC to be the only comparable game, so we set out to exceed it in every way. As one example, the driving got a bit stale in WFC, it might seem like a small thing but in FOC we added terrain, so instead of all flat metal surfaces, you now had hills - which innately make driving more fun. We also bowed down to the gods of player choice, and for much of the game you can tackle problems as you see fit - stay in vehicle the whole time, Transform constantly, etc. We had some of that in WFC, but now it is the rule in FOC.

Mike Fahey: WHERE IS OUR BEAST WARS GAME!?!?! ALL CAPS!>!!>!??

Hlokk: Most important question! Notice the all caps!

Matt Tieger: I get asked this alot. Lets see how this game does. We do have Dinobots and Insecticons, so i'd say its in the realm of possibility - someday.

Marquis_Gabriel: When taking on a IP, especially one with tie in's to a movie. What are your expectations?

Matt Tieger: just to make sure - we are not related to the movies in anyway, we are a distinct storyline. We do this by telling their story before they ever reach Earth. With any game you need to find the 'heart' of what makes that game so unique (original or licensed). Strip everything else away and Transformers are about 'transforming' (i know sounds simple, right?). By focusing on that single concept and making everything else supportive to that, we stay true to the license while still making a great game.

KnickKnackMyWack246: How does this universe connect (if at all) to any Transformers stories other than G1? A friend of mine suggested it's a prequel to Transformers Prime while another believes it's a prequel to the Michael Bay films. Can you clarify?

CodeMonkey76: It's a prequel to the G1 television series

Matt Tieger: G1 is our primary touchstone, meaning that we look to G1 for visual ques, abilities, VO quotes, etc. We look to not violate the Movie universe, but aren't beholden to it (and we do in-fact stay in the distant past to help with that). Prime has the most relevance with our game, there are many things introduced in WFC that are not part of the Prime show, like Dark Energon. There are a few elements that have the same 'visual DNA' like the Nemesis for example.

Emmerson: With how the Transformers scaled in the first game, with Scorpinok and Omega Supreme being the biggest we had seen. Then in the second game with having combiners, and then summoning Metroplex, how can you guys top that in terms of Transformers power and scale? How will you handle the issue like Fortress Maximus and Unicron?

Matt Tieger: Quick edit : last game didn't have Scorpinok in it (although that would have been cool) it had Trypticon. Your essential question is, "How do we keep ratcheting up from here?" Honestly, I dunno - you made some good suggestions, what we will do is wait and see what the reaction from this game is before thinking that far ahead.

Brian Erice: Im curious about the campaign design change for FOC. Why did you move away from the two split campaigns that were in WFC?

Matt Tieger: Excellent question. Game Director is often thought of as the best job ever, and some days it is, but often we have to make excruciatingly tough calls - the campaign change was one of those. In WFC, you had 2 separate campaigns that you could play in either order, so we never knew how you were going to play. What this meant for the game that there were functionally 2 first levels, 2 second levels, 2 3rd levels - you get the picture. and when you had played 50% of the game you had really played 100% of the game. We believe that one of the primary reasons for the major criticism of the game, "The gameplay got repetitive", was in-fact because it DID get repetitive based on the campaign structure. So we made a single interwoven campaign where we could pace it well.

Mungry: Hey Matt, huge fan and I love everything about the game we have seen so far! My questions is about multiplayer. I am wondering if their will be killstreak rewards in the game and if we can expect new multiplayer game modes as the game progresses through its life? Thx - SoooMungry

Matt Tieger: SoooMungry - I'm actually a fan of yours. At the studio we watch your Youtube channel and read the comments - thank you for your excitement for the game. Regarding Killstreaks, we had them in for a while during our dev of the game, we took them out for balance reasons. Let me explain, every game has a very unique MP pace and with all the changes from WFC, what we were seeing was runaway gamers, specifically due to killstreaks. By removing them, they game was more competitive. Along a similar vein we removed double jump, many gamers initial reaction were negative until the played it for a bit and realized that the streamlined approach actually made it better. remember this isn't WFC2 this is FOC.

DinoDinoBot: What made you guys change your mind about releasing it on PC after you said you wouldn't? And what do you think is the best addition or special feature in this version?

Thanks for the Q&A.

Matt Tieger: coming off of WFC we needed to laser our focus on FOC. Reducing the number of platforms that we ship on was one way to do that - and it was the right call for the dev team. The fan outcry wasn't lost on us, however and once we saw how much PC gamers wanted it we started looking for solutions. The short version is that, a PC version exists because of the fans.

czen2: Is there any plans to include other combiners like the aerial bots ,protectobots, or even transformers like ultra magnus ,hot rod,cup, etc.

Matt Tieger: Yes and no. The curse of Transformers is that there are so many of them. Last time I spoke with Hasbro i asked them how many there are, their response was in excess of 11,000! We simply cant put that many into the game. What we do have is customization in MP. There are millions of combinations and enough color choices that you can make, and name, a garage full of Transformers.

Emmerson: As my favorite Transformer(s) ever, I have to ask, Where is Devastator? Any chance on seeing him in the new game?

Matt Tieger: Devastator isn't in this game. however, who knows where we go from here

Leebee: how did you guys approach designing multiplayer this time around? what features did you guys want to add to make it fresh from the last game? how often did you guys release new builds to tweak overpowered/underpowered stuff? will keeping the MP suite fresh and balanced be a priority for you guys after release?

I'm a huge fan of asymmetrical competitive multiplayer design, and I love giant robots. you could say that I'm a huge fan of your games. :3

cheers, and thank you.

Matt Tieger: We host 5pm MP matches for the team, EVERY night through the ENTIRE project. Now not everyone can play every night and sometimes the build breaks, but more often than not the team is playing. What that means is that it gets tweaked every day, we try all sorts of stuff, game modes, who has what gun, footspeed adjustments, everything. the 'secret sauce' is countless hours by a dedicated team.

James De Moss: Will we see humans in the franchise? I know WfC and FoC take place waaaaaaay before humans were in the picture, but will the franchise ever go that far into the future?

Matt Tieger: Certainly not is this game, but we will have to see.

Aidil42: During development, with all ideas flying around, do you sometimes wish you're not tied up to an already established franchise?

Matt Tieger: In this case, i'd say no. The harder decisions are what not to put in.

FullmetalPrime: Are there any characters, save the Dinobots of course, that you'd like to have included into this months Fall of Cybertron?

Matt Tieger: Triple changers. I always thought that concept was a cool one. We just didn't have the bandwith to do it right, that I am not sure how much fun Astrotrain's train mode would be.

CFNexus: Any chance there could be a Transformers MMO in the future? Ive been thinking about 1 for years. I have already thought of character creation, mechanics and plenty of other things. I think and MMO has some very interesting things going for it.

Callum F, Northern Ireland.

Matt Tieger: It is definitely a big enough universe, but at HMS we aren't geared for MMOs.

mandrate: Is Co-op has been taken out for a more immersive single player storyline?

Matt Tieger: I mentioned earlier about tough decisions - this was the other big one. We do however recognize that Co-op is part of fan expectations, so we really put a lot of focus on Escalation. It is crazy addictive 4 player online Co-op, trust me you will like it.

Zurick: Will there be a 3rd game in the series?

Matt Tieger: Maybe. Lets see what the fans are saying about this one first.

dinowho: Why you no give autobots combiners? AerialBots! Thanks for revitalizing the Transformers to the glory they deserve

Matt Tieger: Deceptions get Bruticus, Autobots get Dinobots - sounds pretty fair to me!

Glenn Beck: Pre-order G1 DLC has been shown played to "The Touch." Make us all happy and tell us you have some Stan Bush somewhere in the game.

Matt Tieger: you will be happy.

Trax0r: How come it took 25 years for a designer to finally make a great Transformers game (WFC)? It seems like its the perfect premise and platform for a good story/fighting/shooter, and yet until, WFC, the ones that did come out were total shit.

Matt Tieger: Transformation is a tough concept to wrap you brain around. It sounds simple enough, but when you start to really knuckle down with the geometry and the mechanics it is a unique problem with no real parallels. We took this as an opportunity to do something different, I am glad you feel that we succeeded.

opieman2010: From what I can understand, War and this game are considered the "revised" official canon for the Transformers, as well as the Prime cartoon. How involved was Hasbro, outside of just overseeing the story? Were any other writers brought in to work on this that have also contributed to the Transformers story?

Matt Tieger: Hasbro was very involved, but the story starts and ends here are HMS. We have some very talented writers, a studio full of G1 fans, and a design staff that is passionate about bringing the story out in the world.

Cabbagetroll: Any hints to what else you guys are working on? Maybe a little bit of news about Deadpool?

Matt Tieger: No can do.

frizzlestick: The first level of the demo had you playing as Bumblebee, but for some reason his voicebox was smashed. I really enjoyed Johnny Yong Bosch as Bumblebee in the first game, so will he still have a voice or is this a reflection of the Bay-era where he never speaks?

Also, Dinobots are awesome, but they did get messed up by Devastator in the 80's film.

Matt Tieger: BB does not have a voice in FOC. This is one element that is in fact a reflection of the Bay movies. Per a comic that was a 'movie prequel' he has his voice box crushed by Megatron, in the game there is a VO that allude to that fact.

Chris Zombiechild: Are there any other cartoon series from the same era that you would like to make a game for?

Matt Tieger: Thundercats, Dinoriders, He-Man. Not sure that anybody other than me would want to play them, but they could be awesome. Also Big Trouble in Little China would make an amazing video game.

djs2879: How soon do you expect the Dinobot DLC to come out after launch?

Matt Tieger: not soon enough by most peoples standards, but it will happen.

Anubis_Arcane: Will we be able to use our custom built transformers for escalation mode? A few of my friends and I were wondering if that might be a possibility down the road.

Matt Tieger: in Escalation you play as the named characters, we chose this for 2 reasons. 1 so that you could use the official iconic characters with your friends and 2 because that mode requires an extreme level of balance within the team, we needed to set the rules.

montymonster50: I love the WFC multiplayer, but I thought it died out (relatively) quickly. Are there any plans to expand the multiplayer to keep players involved for a longer period of time?

Matt Tieger: Tell your friends about it. Seriously, we are very hopeful that the community can reach a much larger self-sustaining size this time around. ATVI has gotten behind the product in a big way, so if you love it help us get the message out there.

Seibertron.com: Are there any Easter Eggs in the game that die-hard Transformers fans can look forward to? (other than Stan Bush's "The Touch")

Matt Tieger: tons of them, keep your eyes open

TheBigTsk: Will the MP skills that were so popular in the first game be back? Right now there doesn't seem to be much info and the info that is out there looks bleak.

Matt Tieger: This game stands on the shoulders of WFC, but it isn't WFC2. Things are slightly different, and in our opinion significantly better. What I suggest you do is try the demo, you initial reaction might be that you miss something specific, but i'd bet that after a few matches you will realize the clarity of the MP experience and see how much better this game is. WFC had really good MP, FOC has great MP.

mannoroth0913: My question has to be: Is Grimlock as amazing in game as the trailers make him out to be, because there's no way I can miss a chance to play as the King

Matt Tieger: Yep. Not only is the gameplay fun, it is very unique compared to every other playable character and the story is exceptional - you get to see how they are created in a brand new official cannon story.

Atomic3xplosion3564: Is it possible for you guys to make a movie?

Matt Tieger: LOL. I hear that alot. Thanks for the vote of confidence.

Liquid-X: Will we get some version of Starscream in a cape and crown?

Matt Tieger: smells like an easter egg to me.

opieman2010: What does an Easter egg smell like? Probably a lot like a regular, hard boiled egg.

SDCC 2012 Coverage: Interview with Hasbro's Aaron Archer and Jerry Jivoin

Transformers News: SDCC 2012 Coverage: Interview with Hasbro's Aaron Archer and Jerry Jivoin
Date: Wednesday, July 25th 2012 11:44pm CDT
Categories: Event News, Interviews, Site News, Toy News
Posted by: Seibertron

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Shortly after Hasbro's Transformers brand panel on July 12th, 2012 at San Diego Comic-Con, Seibertron.com's owner Ryan Yzquierdo had an opportunity to interview Hasbro's Jerry Jivoin (Marketing Director of Global Brand Development) and Aaron Archer (VP Creative Director, Brand design IP creation). Jerry and Aaron are well known to Transformers fans around the world. The audio from this interview will be included in our next Seibertron.com Twincast / Podcast early next week. In the meantime, I did my best to transcribe the audio for all of you to read. Without further ado, here's Seibertron.com's interview with Hasbro.

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Seibertron.com / Ryan: "What can you tell us about Takara Tomy exclusive figures such as Unicron, Breakdown? Are they going to stay exclusive to Japan?"

Hasbro / Jerry Jivoin: "We don't have plans right now really. This is the second time this question has come up. We're definitely evaluating those and one thing that we're trying to do is that you saw with the Year of the Dragon edition Optimus Prime and the China exclusives that we're bringing over to Toys R Us is we recognize that Takara Tomy is working on great stuff that's being released and we want to bring stuff over to the fans here so rather than paying $200 on eBay ..."

Seibertron.com / Ryan: "Yeah, I just dropped $70 on those Legends class toys [from Asia]."

Hasbro / Jerry: "I'd rather us get those into a store and sell it here. All that kind of stuff we're looking at. We don't have any plans right now but not to say that we wouldn't do it."

Seibertron.com / Ryan: "Then again with the Takara Masterpieces, it seems like the smaller scale might be more appealing to American retailers such as Walmart and Target. Are you working with Takara on that or is that too far down the road?"

Hasbro / Aaron: "No we work with them on concept with "here's the next one we're thinking about", "what do you think?" so we do discuss it even though we know on the offset that it's for their market. Doing the smaller cars has helped but it's really about the market for Jerry. Do we do a non-connected high end item as an exclusive or where does it fit?"

Hasbro / Jerry: "The other thing with Sideswipe too is we have to get the Lamborghini license, which they have, which they were able to secure for the Japanese market. We have not [secured that]. If we're going to do that, we're going to need to approach Lamborghini and setup a licensing deal with them to do that. But we've seen them, we love them, we'd love to bring them to the US, there's no plans exactly yet but Masterpiece will continue. You've got Optimus Prime and Thundercracker this year, so we definitely see the value in bringing them over because fans love them."

Seibertron.com / Ryan: "The first thing that came to my mind when I saw the new pictures from Takara is basically this is Hasbro's answer to Mattel with their Masters of the Universe Classics line which has the perfect epitome of all of those characters. That's what I [thought] when I saw that. What can you tell me about the shared exclusive G2 Bruticus set? You guys really went all out with that package so much so that I don't think I've seen you guys put that much work into an Amazon.com or BigBadToyStore.com exclusive before. Was that at one point going to be a San Diego Comic-Con exclusive?"

Hasbro / Jerry: "You know the package, we wanted to make it something special because we realize "hey, you can buy Bruticus in the main line in the deluxe format, we're selling him here at Comic-Con as an exclusive, and we wanted to make it special. We didn't just want to do a redeco and put it in a general package. This was an opportunity to really do something unique with this item. And a lot of it goes to our packaging creative group and art directors. They really had a lot of fun."

Hasbro / Aaron: "They challenged themselves. They went above and beyond, not that we didn't want that. The brief was the brief but they certainly did extra work to take it to a much finer point than may have seemed necessary at the beginning."

Hasbro / Jerry: "They surprised us when they showed it. They had a lot of passion for it. They just dove into it and replicated everything."

Seibertron.com / Ryan: "Please thank whoever. That's awesome I think. Looking at the size of some of the other items that are with the Marvel or G.I. Joe brands, you've got the giant heli-carrier for Marvel, I feel like Transformers is getting the short end of the stick as far as big products. Someone mentioned about Omega Supreme, Metroplex, Fort Max ... some of those big guys ... is there a chance of getting some love for some of those guys?"

Hasbro / Aaron: "I think that we recognize that those other groups have done that and even some other companies have. You know, $300 items, $400 items, in the market place not just for collectors or [conventions]. So it makes sense for us to look at that so we're starting that process because we do have big characters."

Hasbro / Jerry: "And I think you see with Bruticus and having that ..."

Seibertron.com / Ryan: "Well then you have the 3rd party companies coming out with the big figures and I know that's a sore spot."

Hasbro / Aaron: "(sarcasm) Not familiar with that."

Everyone: (laughs)

Seibertron.com / Ryan: "It's obvious that Transformers fans have lots of money to spend when it comes to this stuff. I'd rather give you guys the money than somebody else."

Hasbro / Jerry: "We appreciate that."

Seibertron.com / Ryan: "Alright, one more question. Recently Hasbro trademarked "Transformers Combiners". Is that for the Kre-o line or is that for another future product line that you guys have coming down the ropes?"

Hasbro / Jerry: "Probably for Kre-o. We have our combiners from like the Bruticus combiners from Generations but it's probably from the Kre-os and Kreons that we showed today with those combiners. But it's probably specifically for them."

Seibertron.com / Ryan: "Alright, one more. With the success of some of the big brands that Hasbro owns such as Transformers, G.I. Joe, ... My Little Pony apparently now, is there any discussion within Hasbro of maybe doing an equivalent of a Hasbro-Con or something to that effect?"

Hasbro / Aaron: "A lot of people bring that up, not at Hasbro, just people bring that up. And some at Hasbro. Not yet."

Hasbro / Jerry: "I think between the conventions and Toy Fair, like our collector day at Toy Fair, BotCon, JoeCon ..."

Hasbro / Aaron: "What's great about BotCon and JoeCon is that it's targetted conversation exactly about your brand to the people that care most about the brand. It's an ability to take all that information that goes out around the world."

Seibertron.com / Ryan: "Which we appreciate. I would not be a big fan of going that route just seems like a possibility as these brands keep getting bigger and bigger."

Hasbro / Aaron: "There could be risk of taking away that intimacy in doing that though the Hasbro mark is cool too though. It's not like the fans cross polinate all the time."


Thank you again to Jerry Jivoin and Aaron Archer at Hasbro for taking some time out of your very busy and hectic SDCC schedule to answer some questions for Seibertron.com. We really appreciate it!

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Transformers: More Than Meets The Eye Ongoing #7 Creator Commentary

Transformers News: Transformers: More Than Meets The Eye Ongoing #7 Creator Commentary
Date: Wednesday, July 25th 2012 3:07pm CDT
Categories: Comic Book News, People News
Posted by: El Duque | Credit(s): Transformers facebook page

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Views: 35,459

The official Transformers facebook page has posted their weekly creator commentary for IDW's Transformers: More Than Meets The Eye Ongoing #7. Writer James Roberts gives us his insight into the first five pages below. Pick up your copy today!

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PAGE 1- The Decepticon Justice Division (D.J.D.) had had a few mentions in other Transformers publications you’ve written. Now we finally see them here in action. Can you tell us about where the idea for them came from?

JAMES ROBERTS: The D.J.D. were first mentioned in issue 1 of Last Stand of the Wreckers; Springer refers to a mole within the DJD. That’s all you get, one mention. My co-writer on Wreckers, Nick Roche, came up with the name but we never discussed who the DJD might be or what they might do.

When I came to write “Bullets,” the short story featured in the Wreckers trade, I decided to revisit the D.J.D. What I liked most about their name, for fairly obvious reasons, was the word “justice.” I got to thinking about what justice might mean in the context of the Decepticon army. What if justice meant vengeance or retribution? What if a name that conjured images of policing or righting wrongs had a darker, more horrific connotation? And so the D.J.D. became a group of Decepticons who hunt down and punish deserters, turncoats, and incompetents—basically, anyone who would compromise the realization of Megatron’s goals.

Through their actions they keep the rest of the Decepticons in check. If you know the D.J.D. are going to hunt you down, you’re less likely to quit or betray Megatron. So the D.J.D. are conscious that they have a reputation to uphold; namely, that they are terrifyingly sadistic killers.

The idea of there being a mole in the D.J.D. was explored in “Bullets,” where we discovered that this undercover Autobot agent, Agent 113, sends intelligence reports to his superiors by firing special info-laced bullets into Autobot badges (specifically the right eye socket).

I decided early on that the D.J.D. should be one of the “big bads” of MTMTE. I thought the best way to “sell” their dangerousness was through other characters—by showing that even people like Drift, who can handle himself, were afraid of them.


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PAGE 2- Poor Black Shadow is getting, well, fried here. These guys seem to be named after Cities on Cybertron. What was your thinking behind that? And why choose Black Shadow for this scene?

JAMES ROBERTS: They call themselves after the first five cities to fall to the Decepticons after the war broke out. So, their names are freighted with significance.

The D.J.D. are the ultimate Decepticon loyalists. They passionately believe in Megatron and his ideals and so everything they do and say is steeped in Decepticon culture and iconography. Also, by giving them codenames we can have some fun down the line with regards to who they really are. The D.J.D. has a rolling, shifting line up. If and when Vos dies, they’ll recruit someone else and give them the same name. And it was in this way, no doubt, that Agent 113 got onto the team.

I chose Black Shadow for two reasons: firstly, regular readers will know that he is a Phase Sixer (i.e. a phenomenally powerful Transformer). By beating him, the D.J.D. demonstrate what a serious a threat they pose to anyone out there. Secondly, Black Shadow had a brief cameo in Wreckers, and, as I guess everyone knows by now, I like referencing old stories.


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PAGE 3- 3 pages in and we’re seeing just how brutal and nasty these guys are! How much worse can they get?!

JAMES ROBERTS: The only acceptable response to that question is, “Much.” You’ll see. They each bring something to the team, and usually that “something” is related to their destructive capability. For example, Helex has a smelting pool built into his chest. And Tesarus’ very torso is lined with drills and blades designed to mutilate his victims. The others have special talents too but you’ll have to wait a bit longer to find out what they are.


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PAGE 4- We’re seeing more or less the bible that the D.J.D. follow. Are these true believers or have they simply been manipulated by words, as so many others have?

JAMES ROBERTS: Their leader, Tarn, absolutely believes in what Megatron is trying to achieve. He venerates Megatron and considers himself something of a Decepticon scholar- an expert in the Decepticon school of thought. He has read all of Megatron’s masterworks, not just “On Peace,” and is fond of quoting them prior to killing his prey. As you can see!


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PAGE 5- Black Shadow goes out with, quite literally, a bang. And the DJD simply pick their next target and move on? Can you say anything more about these individual bots and what they are thinking?

JAMES ROBERTS: In these first five pages the focus, deliberately, is on Tarn. He does the introductions, essentially. They move on because their whole modus operandi centers on The List—literally, a list of targets that they work down, methodically, one by one.

We’ll certainly be finding out more about Helex, Tesarus, Koan and Vos as the story unfolds. Suffice to say that there may be more going on than meets the eye. And thank you for giving me the opportunity to say that.

Official Hasbro SDCC 2012 Press Release: Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands

Transformers News: Official Hasbro SDCC 2012 Press Release: Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands
Date: Monday, July 9th 2012 1:55pm CDT
Categories: Cartoon News, Company News, Event News, Toy News
Posted by: El Duque | Credit(s): Hasbro

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Views: 134,960

Hasbro has issued the following press release regarding their presence at this year's SDCC:


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July 9, 2012
Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands
The Branded Play Company Continues to be the Premiere Destination for fans of Giant Robots, Super Heroes, Intergalactic Battles, Magical Ponies and More at Comic-Con in San Diego

PAWTUCKET, R.I.--(BUSINESS WIRE)-- With globally renowned brands including TRANSFORMERS, MY LITTLE PONY, JEM AND THE HOLOGRAMS, KRE-O and G.I. JOE as well as licensed toy lines for MARVEL, STAR WARS, SESAME STREET and STAR TREK, few exhibitors at Comic-Con International in San Diego can boast the pedigree of properties so significant to the heritage of the popular arts than Hasbro. To celebrate these brands, which span comics, animation, action figures, blockbuster movies and additional entertainment experiences, Hasbro, Inc. (NASDAQ: HAS) will deliver an unprecedented lineup of panels, autograph sessions, special edition toys and more that surpasses anything in its past history at the show. The fan communities of these properties are among the most passionate and dedicated in the world and Hasbro will deliver a tremendous experience tailored specifically for them and all convention goers based on the rich Hasbro portfolio of characters, stories and products.


The Terrorcon Cliffjumper figure, based on the hit Transformers Prime animated series from Hasbro Studios, is one of several special edition toys Hasbro will offer at Comic-Con International in San Diego. (Photo: Business Wire)

Over the years Hasbro has become a Comic-Con International mainstay and its booth remains one of the most popular at the convention. With one of the largest presences at the show, the Company continues to grow its broad range of opportunities for fans spanning Hasbro, HasbroToyShop.com, WIZARDS OF THE COAST, Hasbro Studios and The Hub TV Network and more as Comic-Con continues to expand. Hasbro will deliver unique experiences for attendees, pulling in the creative talent behind its biggest pop culture properties and licensed toy lines including custom displays for its latest toys and action figures.

"Hasbro looks forward to Comic-Con International in San Diego every year," said John Frascotti, chief marketing officer, Hasbro, Inc. "Connecting with our most passionate fans is extremely important to us and we're thrilled to offer an incredible line up of special edition collectibles, panels and opportunities to meet the talent behind our remarkable brands like TRANSFORMERS, MY LITTLE PONY and G.I. JOE that have become synonymous with the popular arts."

The following features highlights of activities across Hasbro brands and licensed properties to be showcased in the Hasbro booth (#3213) and around the convention.

G.I. JOE

From action figures and animated series to movie and video games, the G.I. JOE brand from Hasbro has been an enduring pop culture icon for generations of fans. At Comic-Con, the Hasbro booth will provide G.I. JOE enthusiasts with an up close look at the entire upcoming G.I. JOE: RETALIATION line including newly announced items revealed at the G.I. JOE convention as well as the recently announced G.I. JOE MICRO FORCE line. The Hasbro booth at Comic-Con will be an opportunity for fans to see them in person before they hit shelves in the spring of 2013. The G.I. JOE: RETALIATION movie from Paramount Pictures is scheduled to hit theaters on March 29th, 2013 in 3D and stars Dwayne Johnson, Channing Tatum, Bruce Willis, Adrianne Palicki and more. As G.I. JOE fans know (and knowing is half the battle), the vehicles and costumes featured in the G.I. JOE vs. COBRA saga are just as important as the characters. As a special opportunity for fans, Hasbro will have props from the movie on display including the FIREFLY character's motorcycle and the COBRA COMMANDER character's iconic helmet.

Hasbro and the G.I. JOE publishers at IDW will also be celebrating the ongoing legacy and heritage of G.I. JOE comics by welcoming G.I. JOE comics legend, Larry Hama to its booth for an autograph session on Saturday, July 14 from 1:00-2:00pm. Tickets for the autograph session will be available at the Hasbro booth on Saturday morning beginning at 9:00am and G.I. JOE comics are available for purchase at the IDW booth (#2643).

KAIJUDO: RISE OF THE DUEL MASTERSTM

Produced by Hasbro Studios and currently airing on The Hub TV Network in the U.S., KAIJUDO: RISE OF THE DUEL MASTERSTM is a new animated action-fantasy series based on the popular trading card game from WIZARDS OF THE COAST, a Hasbro subsidiary. The WIZARDS OF THE COAST booth (#3249) will be dedicated to this new property at Comic-Con for fans to experience throughout the show. Hasbro will welcome voice talent from the show including, Scott Wolf the voice of RAY, David Sobolov the voice of TATSURION THE UNCHAINED (a.k.a. "Bob"), Phil Lamar the voice of GABE and Kari Wahlgreen the voice of ALLIE to its booth on Saturday, July 14 from 11:00am-12:00pm. Tickets for the autograph session will be available at the Hasbro booth on Saturday morning beginning at 9:00am while supplies last. The special guests will be signing special edition KAIJUDO: RISE OF THE DUEL MASTERSTM posters featuring their characters from the new animated series. Hasbro will also host a giveaway of limited edition KAIJUDO: RISE OF THE DUEL MASTERS TM posters on Sunday, July 15 from 9:00-10:00am in the Hasbro booth while supplies last.

KRE-O

At Comic-Con, the KRE-O brand from Hasbro boldly goes where no one has gone before. Based on the upcoming STAR TREK sequel from Paramount Pictures and directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun KREON figures based on iconic STAR TREK characters. Fans will be able to see the KRE-O STAR TREK U.S.S. ENTERPRISE set and select KREON figures for the first time in person at the Hasbro Comic-Con booth beginning on Preview Night, July 11.

In a groundbreaking move for entertainment based building sets, Hasbro teamed up with J.J. Abrams, director of the upcoming STAR TREK sequel, to create a KRE-O STAR TREK stop motion digital short. The digital short, produced by Bad Robot, features icons of the STAR TREK saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. Fans can view a teaser trailer now on the KRE-O brand Youtube channel at http://www.Youtube.com/KREO or at the convention in the Hasbro booth.

STAR TREK will mark the third major entertainment property to be featured in the KRE-O line. Hasbro successfully introduced the KRE-O brand in 2011 with building sets featuring its globally popular TRANSFORMERS characters and in 2012 introduced the KRE-O BATTLESHIP line. New KRE-O BATTLESHIP and KRE-O TRANSFORMERS sets will be on display in the Hasbro booth including never before seen KRE-O TRANSFORMERS expressions: KRE-O TRANSFORMERS MICROCHANGERS and KRE-O TRANSFORMERS MICROCHANGERS COMBINERS. Fans won't want to miss these new reveals as well a chance to snap a photo with KRE-O character statues including TRANSFORMERS BUMBLEBEE, a BATTLESHIP ALIEN and STAR TREK CAPTAIN KIRK all in their unique KREON expressions! Fans will also want to get their hands on a special edition KRE-O BATTLESHIP BATTLE-BOAT building set sample pack which will be distributed at various times throughout the show while supplies last.

MARVEL

In a banner year for MARVEL Super Heroes, Hasbro, home of the master MARVEL toy license, will be celebrating its MARVEL'S THE AVENGERS and THE AMAZING SPIDER-MAN toy lines in support of the two massive blockbusters as well its wildly popular MARVEL UNIVERSE and MARVEL LEGENDS collector lines.

Fans of the MARVEL UNIVERSE, MARVEL LEGENDS and other MARVEL action figure lines will want to check out the Hasbro booth for a comprehensive look at the extensive line-up of 2012 toys as well as new, upcoming figures revealed for the first time following the Hasbro MARVEL panel taking place on Saturday at 4:00-5:00pm. Attendees will also get to "assemble" and be "amazing" in the Hasbro booth where they can pose as their own action figure in either an AVENGERS or AMAZING SPIDER-MAN ‘life-sized' MARVEL blister card package!

Visitors will also see something brand new for 2012 as Hasbro showcases its new MARVEL BONKAZONKS stunt battling game line in a unique display. With over one hundred BONKAZONKS figures to collect in 2012, this new stunt battling expression where kids "Flick, Stack, Spin and Attack" their way to victory is a highly collectible and unique way to play with MARVEL Super Heroes! Fans can visit http://www.BONKAZONKS.com for more information about the new game and to battle with BONKAZONKS online.

MY LITTLE PONY

The MY LITTLE PONY brand, a pop-culture phenomenon from Hasbro, gallops into Comic-Con in 2012 with a hit animated series, new toys and an extensive line of licensed goods. Featuring a unique sense of humor, memorable characters and endearing stories about the power of friendship, the MY LITTLE PONY FRIENDSHIP IS MAGIC animated series, produced by Hasbro Studios and airing on The Hub in the U.S., has amassed a fan following as varied as the ponies of PONYVILLE. Comic-Con attendees will be able to snap photos of a life-sized PINKIE PIE character statue, gaze at a giant MY LITTLE PONY cast mural emblazoned on an entire wall within the Hasbro booth and get a look at an extensive line-up of current MY LITTLE PONY toys, licensed apparel and more. The MY LITTLE PONY brand will also unveil the winning design from its "Design a MY LITTLE PONY" contest with the winning figure on display beginning on Preview Night.

To transport fans to and from the convention in style, The Hub will transform the interior and exterior of one car of the San Diego trolley system to create a magical MY LITTLE PONY FRIENDSHIP IS MAGIC experience showcasing some of the series' characters. The train will be styled as the Friendship Express train, which is featured in the popular animated series. The Hub is also unveiling the "My Little Pony Friendship is Magic" themed, 8-bit "Adventure Pony" game on Hubworld.com; visitors to the network's Comic-Con headquarters at popular eatery The Broken Yolk will receive a secret code to gain exclusive access to game.

As a very special experience for fans, Hasbro welcomes several voice actors behind many of the most popular ponies and a story editor from the MY LITTLE PONY FRIENDSHIP IS MAGIC series for an autograph signing session. Andrea Libman, voice of PINKIE PIE and FLUTTERSHY; Tabitha St. Germain, voice of RARITY; Tara Strong, voice of TWILIGHT SPARKLE; Cathy Weseluck, voice of SPIKE; and story editor Meghan McCarthy, will sign MY LITTLE PONY FRIENDSHIP IS MAGIC keepsakes in the Hasbro booth from 3:00-4:00pm on Friday, July 12. Tickets are required for the session and will be distributed beginning at 9:00am on Friday in the Hasbro booth while supplies last.

SESAME STREET

Superheroes abound at Comic-Con every year but not all are the same. Some are strong, some are fast, some are...blue, fuzzy and use their powers of observation to solve problems! Hasbro and its PLAYSKOOL brand are excited to celebrate the upcoming launch of its FLYING SUPER GROVER 2.0 toy. Eric Jacobson, the man behind Super Grover 2.0, will be available for a special autograph session on Thursday, July 12 from 9:30-10:30am in the Hasbro booth. Lucky fans will have the chance to meet Eric for an autograph and pose for a picture with Super Grover 2.0. Tickets for the session will be distributed in the Hasbro booth on Wednesday, July 11 during Preview Night while supplies last (a ticket is required to participate). FLYING SUPER GROVER 2.0 is one of the most talked about preschool toys for the upcoming holiday season and comes to life when kids pick him up and "fly" him around the room. His arms will rise as if he's flying and he will let children know whether he's "Going up" or "Going down!"

STAR WARS

The Force is strong with Hasbro at Comic-Con International as the Company celebrates the recent launch of its popular STAR WARS FIGHTER PODS toy line, new action figures, the epic Course of the Force Lightsaber relay and more! To celebrate the highly collectible STAR WARS FIGHTER PODS line, visitors to the Hasbro booth will be able to pose in front of a unique display featuring DARTH VADER and CHEWBACCA statues in their ‘Micro Heroes, Mega Battles' FIGHTER PODS expression as well as a massive FIGHTER POD in the shape of a DEATH STAR filled with thousands of figures from the new line. Additionally, in what is becoming a Comic-Con tradition for Hasbro, fans of the traditional action figure lines will be able to step inside a ‘life-size' DARTH VADER RETURN OF THE JEDI blister card package and pose as their own action figure. Hasbro will be sampling STAR WARS FIGHTER PODS blind bags featuring one FIGHTER PODS figure and one "Pod" which will be distributed at various times throughout the show to fans while supplies last.

STAR WARS collectors will want to visit the Hasbro booth to get a sneak peak at current and upcoming toys in its MOVIE HEROES, CLONE WARS, VINTAGE, and FIGHTER PODS action figure lines. Fans won't want to miss these reveals as well as a look at the extensive line of STAR WARS vehicle toys and roleplay items to act out the intergalactic saga including ELECTRONIC MASKS, ULTIMATE FX LIGHTSABERS and more.

However, as STAR WARS fans know, the ULTIMATE FX LIGHTSABER can't be contained in the Hasbro booth alone. The ‘elegant weapon' will be featured in the Course of the Force, an Olympic-style Lightsaber relay presented by LucasFilm and Nerdist, taking place in the days leading up to Comic-Con, where participants will make a journey from Santa Monica to San Diego. Participants will hand off a custom Hasbro STAR WARS ULTMATE FX LIGHTSABER, the official Lightsaber of the Course of the Force, to the next runner as they begin their leg of the journey. Hasbro will welcome Ashley Eckstein voice of Ahsoka Tano in STAR WARS THE CLONE WARS and of the STAR WARS Course of the Force to its booth for an autograph session on Sunday, July 15 from 2:30-3:30pm in celebration of the epic Lightsaber relay where she will sign special Course of the Force photos for lucky fans. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Sunday while supplies last.

TRANSFORMERS

The astoundingly prolific TRANSFORMERS brand from Hasbro will have an equally impressive presence at Comic-Con. From action figures to video games, animated series to comics, the TRANSFORMERS brand in 2012 offers an exciting lineup of new takes on the pop-culture powerhouse that is truly "MORE THAN MEETS THE EYE." Hasbro will present the perennially popular TRANSFORMERS brand panel on Friday at 1:30pm where never before seen action figures from across the TRANSFORMERS PRIME, GENERATIONS, BOTSHOTS, KRE-O and RESCUEBOTS expressions will be unveiled. Newly revealed action figures in this presentation will be featured in the Hasbro booth display cases following the panel. Beyond the news-packed panel, Hasbro is delivering all of the new ways to experience the TRANSFORMERS brand in 2012 to Comic-Con with a lineup of events as diverse at the TRANSFORMERS characters themselves!

TRANSFORMERS PRIME

Towering over all of Comic-Con and the Hasbro booth is a 17-foot tall OPTIMUS PRIME statue in the styling of the TRANSFOMERS PRIME animated series — and he has a lot to celebrate. The hit animated series produced by Hasbro Studios currently airing on The Hub in the U.S. recently wrapped its second season for which it won two 2012 Daytime Emmy© Awards, for a total of four since it first premiered in 2010. Hasbro also "rolled out" an extensive line of action figures based on the series and fans will be able to see the full 2012 lineup of TRANSFORMERS PRIME figures in both robot and vehicle mode in an extensive booth presentation including an intricate TRANSFORMERS PRIME diorama featuring space bridges, VEHICONS and more! Plus, Hasbro will distribute samples of TRANSFORMERS PRIME CYBERVERSE Legion Scale figures to convention goers in the Hasbro booth at various times throughout the show, while supplies last. Fans of the series and the iconic voice of OPTIMUS PRIME won't want to miss the "OPTIMUS PRIME: Up Close and Personal" panel on Friday, July 13 at 6:00pm, presented by Hasbro Studios and The Hub TV Network where Larry King, one of the most recognized broadcast interviewers in the world, salutes legendary OPTIMUS PRIME voice actor, Peter Cullen, in an exclusive one-on-one interview.

TRANSFORMERS RESCUE BOTS

TRANSFORMERS RESCUEBOTS, a new animated series from Hasbro Studios and toy line for younger TRANSFORMERS fans, celebrates its first Comic-Con by offering attendees the chance to meet HEATWAVE, one of the series' characters in the Hasbro booth. The HEATWAVE costume character will be in the booth as well as at "The Hub Headquarters at the Broken Yolk" at various times throughout the convention. The TRANSFORMERS RESCUE BOTS series, currently in its first season, airs on The Hub in the U.S.

TRANSFORMERS: THE RIDE-3D

The TRANSFORMERS brand also saw the opening of its very first thrill ride in the U.S. in 2012 with the recent launch of TRANSFORMERS: The Ride-3D at Universal Studios Hollywood. To celebrate the ride at Comic-Con, fans will have the chance to receive limited edition TRANSFORMERS: The Ride-3D commemorative launch posters beginning at 6:00pm in the Hasbro booth while supplies last.

TRANSFORMERS: FALL OF CYBERTRON

In celebration of the upcoming, highly anticipated and critically heralded TRANSFORMERS: Fall of Cybertron video game from Activision, available August 21, 2012, Hasbro will welcome game designers to the Hasbro booth at 10:00am on Friday, July 13 to present a look at game play. Action figures based on the CYBERTRONIAN style of the video game (and featured in the brand's GENERATIONS line) will be on display in the Hasbro booth. For an in-depth TRANSFORMERS: Fall of Cybertron video game experience, fans will also want to check out the Activision booth (#5344).

TRANSFORMERS COMICS

To wrap up Comic-Con in 2012, the TRANSFORMERS brand goes back to the convention's roots and welcomes amazing talent behind two popular comic series from IDW based on the TRANSFORMERS brand. Chris Metzen (writer) and Livio Ramondelli (artist) from the TRANSFORMERS AUTOCRACY series and John Barber (writer) and Andrew Griffith (artist) from the TRANSFORMERS: ROBOTS IN DISGUISE series will be signing autographs from 1:00-2:00pm on Sunday in the Hasbro booth. (TRANSFORMERS comics will be available for purchase in the IDW booth, #2643). Tickets are required for the session and will be distributed beginning at 9:00am on Sunday in the Hasbro booth while supplies last.

AUTOGRAPH SESSIONS, SPECIAL EDITION GIVEAWAYS & EVENTS IN THE HASBRO BOOTH:

Hasbro will offer more events in its booth than ever before. Fans should check the schedule in the Hasbro booth each day for these events and more including Hasbro Global Design team digital sculpting demos, brand experts staffing their areas and costume character photo ops. The following is a list of scheduled highlights.

Wednesday, July 11

6:00—7:00pm: TRANSFORMERS: The Ride-3D limited edition poster giveaway (while supplies last).
Thursday, July 12

9:30-10:30am: Autograph session with Eric Jacobson, the man behind Sesame Street's Super Grover 2.0 character and photo op with Super Grover 2.0. Tickets are required for participation and will be distributed in the Hasbro booth on Wednesday, July 11 during Preview Night (while supplies last).
Friday, July 13

10:00-10:30pm: TRANSFORMERS: FALL OF CYBERTRON and TRANSFORMERS PRIME video game demos by Activision.
3:00-4:00pm: MY LITTLE PONY FRIENDSHIP IS MAGIC animated series autograph session with Andrea Libman, voice of PINKIE PIE and FLUTTERSHY; Tabitha St. Germain, voice of RARITY; Tara Strong, voice of TWILIGHT SPARKLE; Cathy Weseluck, voice of SPIKE; and story editor, Meghan McCarthy. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Friday (while supplies last).
Saturday, July 14

11:00-12:00pm: KAIJUDO: RISE OF THE DUEL MASTERSTM autograph session with voice talent including, Scott Wolf the voice of RAY; David Sobolov the voice of TATSURION THE UNCHAINED (a.k.a. "Bob"); Phil Lamar the voice of GABE; and Kari Wahlgreen the voice of ALLIE to its booth. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Saturday (while supplies last). The featured guests will sign special edition KAIJUDO: RISE OF THE DUEL MASTERS TM posters provided by Hasbro Studios featuring their characters from the new animated series airing on The Hub.
1:00-2:00pm: G.I. JOE IDW Comics autograph session with legendary writer Larry Hama (G.I. JOE: A REAL AMERICAN HERO IDW comics). Tickets are required for participation and will be distributed in the Hasbro booth on beginning at 9:00am on Saturday (while supplies last). G.I. JOE comics are available for purchase at the IDW booth (#2643).
Sunday, July 15

9:00-10:00am: KAIJUDO: RISE OF THE DUEL MASTERSTM special edition poster giveaway
1:00-2:00pm: TRANSFORMERS IDW Comics autograph session with writer Chris Metzen and artist Livio Ramondelli from the TRANSFORMERS AUTOCRACY series and writer John Barber and artist Andrew Griffith from the TRANSFORMERS: ROBOTS IN DISGUISE series will be signing copies of these comics (available for purchase in the IDW booth #2643). Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Sunday (while supplies last).
2:30-3:30pm: Autograph session with Ashley Eckstein voice of AHSOKA TANO in STAR WARS THE CLONE WARS and of the STAR WARS Course of the Force. Ashley will be signing special Course of the Force photos for fans. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Sunday (while supplies last).
Special Edition Giveaways

Throughout the convention, Hasbro will offer fans the opportunity to get their hands on a variety of special edition giveaways and samples of its latest and greatest toy lines. Check the Hasbro booth for a list of times when the following and more will be distributed to fans while supplies last:

KAIJUDO: RISE OF THE DUEL MASTERSTM Special Edition Posters
KRE-O BATTLESHIP BATTLE BOAT Building Set Special Edition Sample Pack
KRE-O BATTLESHIP Special Edition posters and coupons
MARVEL BONKAZONKS Online Game Codes
MY LITTLE PONY FRIENDSHIP IS MAGIC "DESIGN A PONY" Contest Posters
MY LITTLE PONY FRIENDSHIP IS MAGIC Trading Cards
STAR WARS FIGHTER PODS Sample Pack (featuring one figure and one "Pod")
STAR TREK CBS Consumer Products Special Edition Postcards
TRANSFORMERS PRIME CYBERVERSE LEGION Scale Figures (assorted characters)
TRANSFORMERS: THE RIDE-3D Limited Edition Posters
All scheduled appearances and giveaways are subject to change without notice.

PANELS

Every year Hasbro offers an exciting lineup of panels to give fans an inside look at its brands at Comic-Con. In 2012 Hasbro, in conjunction with strategic partners, will present the following panels:

IDW & Hasbro; Thursday, July 12 at 10:00-11:00am in Room 9

Join IDW Senior Editor John Barber (Transformers: Robots in Disguise), editor Carlos Guzman, and Hasbro's Director of Global Publishing Michael Kelly as they reveal secrets and upcoming plans for Transformers, G.I. Joe, Dungeons & Dragons, Magic: The Gathering, and more! A new Transformers series will be announced—as will a new license! All this and special guests Larry Hama (G.I. Joe: A Real American Hero), Chris Metzen (Transformers: Autocracy), Flint Dille (Transformers: Autocracy), Livio Ramondelli (Transformers: Autocracy), Andrew Griffith (Transformers: Robots in Disguise), Brendan Cahill (Transformers: Robots in Disguise), Mike Costa (G.I. Joe: Cobra) and surprise guests!

Hasbro: TRANSFORMERS Brand; Thursday, July 12 at 1:30-2:30pm in Room 24ABC

Aaron Archer (Vice President, Hasbro Design) and Jerry Jivoin (Director, Global TRANSFORMERS Brand) discuss the hottest TRANSFORMERS topics including the TRANSFORMERS PRIME and TRANSFORMERS RESCUE BOTS TV series, action figures, videogames, comics, theme park rides and more. Attendees will also get sneak peeks of upcoming action figures and brand news. Jerry and Aaron will also host some Q+A for your burning TRANSFORMERS questions.

Hasbro Studios & The Hub: MY LITTLE PONY FRIENDSHIP IS MAGIC; Friday, July 13 at 10:00-11:00am in Room: 23ABC

Join special guests from Hasbro Studios and The Hub TV Network's MY LITTLE PONY FRIENDSHIP IS MAGIC as they share details of the making of the animated series and how the "friendship" and "magic" are brought to life. Fans won't want to miss it! Also includes Q&A time.

Hasbro: STAR WARS Action Figures; Friday, July 13 at 11:00-12:00pm in Room 7AB

Derryl DePriest (VP, Global Brand Marketing, Hasbro), Jeff Labovitz (Director, Global Brand Marketing, Hasbro), Brian Merten (Sr. Manager, Product Design, Hasbro), Adam Pagano (Sr. Art Director, Hasbro) and Erik Arana (Star Wars Product Designer, Hasbro) discuss the popular Hasbro Star Wars line. Attendees will also get a sneak peek of upcoming, never before seen items. There will also be some Q+A for burning Star Wars action figure questions.

Hasbro Studios & The Hub: "OPTIMUS PRIME: Up Close and Personal"; Friday, July 13 at 6:00-7:00pm in Room 23ABC

The incomparable Larry King, one of the most recognized broadcast interviewers in the world, goes one-on-one with voice actor Peter Cullen (OPTIMUS PRIME), a talent who is practically synonymous with Comic-Con itself. In this panel, "The King of Interviews" salutes the beloved Cullen and takes attendees through the actor's early days on the original 1984 animated TRANSFORMERS TV series, the three box office smash TRANSFORMERS movies, and his current work on The Hub TV network's Daytime Emmy® Award-winning animated series TRANSFORMERS PRIME from Hasbro Studios. Audience Q&A to follow.

Hasbro Studios & The Hub: "The Making of KAIJUDOTM"; Friday, July 13 at 7:00-8:00pm in Room 24ABC

From Hasbro Studios comes a new animated TV series — KAIJUDO: RISE OF THE DUEL MASTERSTM, seen on The Hub TV Network. Join the cast, including Scott Wolf ("V"), David Sobolov ("Beast Wars: TRANSFORMERS") and panel moderator Phil LaMarr ("Futurama") as well as the Hasbro Studios production team and the R&D team from Wizards of the Coast for a conversation on how they brought the popular KAIJUDOTM trading card game to life in this fantastical new series.

Activision: TRANSFORMERS: Fall of Cybertron Voice Talent; Saturday, July 14 at 10:00-11:00am in Room 24ABC

Legendary TRANSFORMERS voice talent and game experts at developer High Moon Studios will come together in one epic panel to discuss their roles in the upcoming Activision video game, TRANSFORMERS: Fall of Cybertron. The panel will feature Peter Cullen, voice of OPTIMUS PRIME, Gregg Berger, voice of GRIMLOCK, Nolan North, voice of CLIFFJUMPER and BRUTICUS, Matt Tieger, High Moon Studios Game Director and David Cravens, High Moon Studios Senior Creative Director. The panel will give everyone an inside look into bringing favorite characters to life in the making of the game, as well as answers to the questions fans want to know.

Hasbro: MARVEL Action Figures; Saturday, July 14 at 4:00-5:00pm in Room 24ABC

Adam Biehl (Sr. Director, Global Marvel Line at Hasbro), Jesse Falcon (Licensing Director, Marvel), Dwight Stall (Senior Marvel Product Design Manager, Hasbro) and Kristin Hamilton (Sr. Manager, Global Marvel Line at Hasbro) discuss Hasbro's popular MARVEL LEGENGS, MARVEL UNIVERSE, THE AVENGERS, THE AMAZING SPIDER-MAN and MARVEL BONKAZONKS toy lines. Attendees will also get a sneak peek of upcoming, never before seen action figures. There will also be Q+A for fans' MARVEL action figure questions.

HasbroToyShop.com Special Edition Toys

Hasbro's 2012 Comic-Con Special Edition toys available for purchase through the HasbroToyShop.com booth (#3329) while supplies last, include:

G.I. JOE H.I.S.S. TANK VEHICLE WITH SHOCKWAVE DECO AND 3.75" DESTRO & B.A.T. SPECIAL EDITION PACK

After the extreme popularity of last year's G.I. JOE and TRANSFORMERS crossover San Diego Comic-Con special edition, Hasbro has done it again! In 2012, the iconic G.I. JOE vehicle, the H.I.S.S. TANK, will get a DECEPTICON SHOCKWAVE make-over, including a G1 SHOCKWAVE blaster attachment. The set comes with a 3.75-inch DESTRO action figure with special edition DECEPTICON deco, a 3.75-inch COBRA B.A.T. figure with special edition CONSTRUCTICON deco. The set also comes with several ENERGON cubes on a cart, a briefcase full of money, and a small boom box with 3 cassette tapes- better known to TRANSFORMERS fans as the classic alt-mode of DECEPTICON spy SOUNDWAVE along with RATBAT, LASERBEAK, and RAVAGE. Yo, Joe AND Roll Out! (Approximate Retail Price: $64.99 each; Ages: 4 & up)

G.I. JOE 3.75" KIM ARASHIKAGE SPECIAL EDITION FIGURE

The baddest female ninja around will return in the blockbuster film, G.I. Joe: Retaliation, scheduled to hit theaters on March 29th, 2013 in 3D, but first, KIM ARASHIKAGE is making an appearance at San Diego Comic-Con. As the latest G.I. JOE Comic-Con special edition figure, Hasbro will be releasing two movie likeness versions of the fan-favorite ninja. The primary KIM ARASHIKAGE figure is dressed in her classic red ninja suit with a double bladed bisento, while the unmasked variant is wearing a white costume and wielding a kusarigama. (Approximate Retail Price: $14.99 each; Ages: 4 & up)

JEM AND THE HOLOGRAMS Special Edition Doll: HOLLYWOOD JEM

Under license from Hasbro, fans will have a truly outrageous time when they see JEM AND THE HOLOGRAMS Special Edition doll: HOLLYWOOD JEM from Integrity Toys! The fully articulated HOLLYWOOD JEM doll stands 12 inches tall and features rooted pink hair and stunning long eyelashes. Looking fabulously fashionable in capri pants, black high-heel pumps, and a shiny gold-toned jacket (complete with shoulder pads!), HOLLYWOOD JEM is ready to rock the stage. As the leader of JEM AND THE HOLOGRAMS, the HOLLYWOOD JEM doll comes complete with a microphone and silver chromed microphone stand. When the tour is complete, fans can display their doll proudly using the included doll stand. Each HOLLYWOOD JEM Special Edition Doll comes with a certificate of authenticity and a souvenir postcard with artwork from the original JEM AND THE HOLOGRAMS line. (Approximate Retail Price $125; Ages 14 & up)

MARVEL LEGENDS SPECIAL EDITION UNCANNY X-FORCE COLLECTOR'S PACK

Collectors will have a chance to get their ADAMANTIUM claws on these X-FORCE figures in 6" scale for the first time! Featuring ARCHANGEL, WOLVERINE, and PSYLOCKE in costumes from The Fall of Archangel story line, this set comes in a collectable display box with exclusive art by well known comic artist Clayton Crain! (Approximate retail price: $49.99 each; Ages: 4 & up)

MARVEL UNIVERSE 3.75" MASTERS OF EVIL Special Edition 3-Pack

Fueled by a raging need for vengeance against CAPTAIN AMERICA, BARON ZEMO hatches a masterful plan. Not foolish enough to face the AVENGERS alone, he strategically forms one of the most powerful groups of villains ever assembled. The MASTERS OF EVIL 3-Pack includes BARON ZEMO, RADIOACTIVE MAN and TIGER SHARK all appearing in 3.75" scale, and united for a singular purpose: destroying EARTH'S MIGHTIEST HEROES. The villains can also be seen fighting against THE AVENGERS in the exclusive art by Joe Quesada on the SDCC exclusive THE AVENGERS HELICARRIER, sold separately. (Approximate Retail Price $29.99; Ages 4 & up)

MARVEL UNIVERSE S.H.I.E.L.D. SUPER HELICARRIER

Get ready to explore Hasbro's biggest SDCC release yet! Featuring an exclusive deco, this S.H.I.E.L.D. SUPER HELICARRIER is over 4 feet long! In addition, it features 9 working projectile launchers for taking out enemies such as the Masters of Evil (sold separately). This special edition vehicle also features exclusive CAPTAIN AMERICA and MARIA HILL 3.75" figures and specially commissioned box artwork by Joe Quesada. (Approx. Retail Price $129.99; Ages 4 & up)

MY LITTLE PONY 2012 Special Edition Pony

The popular special edition MY LITTLE PONY figure, available this year at the MY LITTLE PONY Fair and Convention and Comic-Con, is sure to be a fan favorite in 2012! Inspired by the animated series MY LITTLE PONY FRIENDSHIP IS MAGIC, this gray, Pegasus pony features rooted blonde hair and a cluster of bubbles for a cutie mark. (Approximate Retail Price: $19.99; Ages 3 & up)

STAR WARS VINTAGE SPECIAL EDITION CARBONITE CHAMBER COLLECTOR'S PACK

Pretend to visit an alternate reality with this incredible package of seven 3.75-inch STAR WARS figures—one figure from each film in the Saga, and one figure only available in this collectible set. Each figure is individually carded with packaging that pays tribute to a "lost" line look that Kenner considered before going with their classic black-and-silver look! This Comic-Con special edition pack will be fans' first chance to get the "lost" packaging, available this fall as variants in the STAR WARS VINTAGE COLLECTION line. In addition, this special collector's pack will be the only place to get an exclusive treat for fans— a 3.75-inch carded JAR JAR BINKS in CARBONITE, which will be hidden in the center of the packaging and can be revealed by raising it through the "CARBONITE CHAMBER" top of the case. The other figures included are a standard JAR JAR BINKS (EPISODE I), CLONE TROOPER LIEUTENANT (EPISODE II), SHOCK TROOPER (EPISODE III), SANDTROOPER (EPISODE IV), PRINCESS LEIA (EPISODE V) AND DARTH VADER (EPISODE VI). (Approximate Retail Price: $79.99; Ages 4 & up)

TRANSFORMERS PRIME TERRORCON CLIFFJUMPER

The DARK ENERGON will be flowing through San Diego this year with the release of this special edition Deluxe scale TERRORCON CLIFFJUMPER figure. Featuring a special "TRANSFORMERS zombie" deco, this figure looks just like he did in the Darkness Rising storyline of Hasbro Studios TRANSFORMERS PRIME animated series. This figure comes with a DARK ENERGON shard and a DARK ENERGON chest attachment in a special edition clam shell packaging designed to look like his head. (Approximate Retail Price: $24.99; Ages 5 & up)

TRANSFORMERS DELUXE BRUTICUS COMBINER

The TRANSFORMERS DELUXE BRUTICUS COMBINER SDCC Special Edition set features the fearsome DECEPTICON, BRUTICUS in a special CYBERTRONIAN deco as seen in the eagerly anticipated video game TRANSFORMERS: FALL OF CYBERTRON from Activision. BRUTICUS is formed when all five deluxe scale ‘combiner' action figures in the set link together. The COMBATICONS characters BLAST OFF, VORTEX, DECEPTICON BRAWL, SWINDLE, and ONSLAUGHT each have three modes: robot, vehicle and a third ‘combiner' mode to link together. This Special Edition also includes removable packaging resembling a silhouette of the DECEPTICON logo that becomes a display case for the BRUTICUS figure. (Approximate retail price: $99.99 each; Ages: 5 & up)

Following the convention, a limited number of each item will be available for purchase online at HasbroToyShop.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved

SDCC 2012 Schedule Saturday July 14th - Sunday July 15th

Transformers News: SDCC 2012 Schedule Saturday July 14th - Sunday July 15th
Date: Monday, July 2nd 2012 10:22am CDT
Categories: Cartoon News, Comic Book News, Event News, Game News, People News
Posted by: El Duque | Credit(s): SDCC

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Views: 76,431

San Diego Comic-Con has posted the scheduled for Saturday, July 14th and Sunday, July 15th. The Transformers related panels are listed below, and the full schedules for each day can be found at the following:

Saturday July 14th
Sunday July 15th

Saturday July 14th

10:00-11:00 Activision Panel Featuring Transformers: Fall of Cybertron Video Game Talent— Legendary Transformers voice talent and game experts at developer High Moon Studios come together in one epic panel to discuss their roles in the upcoming Activision video game Transformers: Fall of Cybertron. Panelists include Peter Cullen (voice of Optimus Prime), Gregg Berger (voice of Grimlock), Nolan North (voice of Cliffjumper), and Matt Tieger (High Moon Studios game director). They'll give everyone an inside look into bringing your favorite characters to life in the making of the video game, as well as answer the questions you've been dying to ask. Room 7AB


11:30-12:30 IDW's Digital-First Comics— IDW is at the forefront of digital comics, bringing special new series to digital before they come out in print. Hear more about the making of digital blockbuster Transformers Autocracy, and learn more about new projects featuring Transformers, Star Trek and Memorial. Join an all-star cast featuring Chris Metzen (World of Warcraft, Transformers Autocracy), Flint Dille (Transformers Autocracy), Livio Ramondelli (Transformers), Mike Johnson (Star Trek), Chris Roberson (Memorial), John Barber (Transformers, G.I. Joe), Lorelei Bunjes (IDW Digital), and Jeff Webber (IDW Digital). Room 24ABC


1:00-2:00 Cartoon Voices I— Audiences flock each year to moderator Mark Evanier's panels of folks who supply the voices of your favorite animated characters. They demonstrate their craft and tell who they are and how they got into that bizarre line of work, and you'll hear a voice session happen right before your ears. This year's Saturday gathering features Matthew Mercer (ThunderCats, Resident Evil 6), Debi Derryberry (Jimmy Neutron, Monster High), April Winchell (Lilo & Stitch, The Legend of Tarzan), Steve Blum (Transformers, The Super Hero Squad Show), Fred Tatasciore (Kung Fu Panda, The Hulk), Jack Angel (Toy Story 3, G.I. Joe), and the legendary Chuck McCann. Room 6BCF


Sunday July 15th

11:30-12:45 Cartoon Voices II— It's the second of two panels this weekend featuring folks who supply the voices of your favorite animated characters. Moderator Mark Evanier will interrogate them about how they do what they do, ask them how they came to do what they do, and make them demonstrate what they do. Their ranks this time will include Dee Bradley Baker (American Dad, SpongeBob SquarePants), Rob Paulsen (Pinky and the Brain, Teenage Mutant Ninja Turtles), Audrey Wasilewski (The Garfield Show, My Life as a Teenage Robot), Jim Ward (The Avengers, The Fairly OddParents), Gregg Berger (The Garfield Show, Transformers), and Misty Lee (The Garfield Show, Spider-Man). Room 6A

World Hobby Fair 2012 Transformers Prime Arms Micron Display

Transformers News: World Hobby Fair 2012 Transformers Prime Arms Micron Display
Date: Saturday, June 30th 2012 11:16am CDT
Categories: Cartoon News, Event News, Toy News
Posted by: El Duque | Credit(s): Autobase Aichi

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Views: 59,765

By way of their facebook page Autobase Aichi has posted images of Takara's Transformers Prime Arms Micron display for World Toy Fair 2012. Nothing new is revealed, but they had a nice display of figures from the line including the yet to be released AM-15 Darkness Megatron and various campaign Microns. Image mirrored below.

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Hasbro Delivers Hottest Special Edition Toys At SDCC featuring Transformers, G.I. Joe, Jem + more

Transformers News: Hasbro Delivers Hottest Special Edition Toys At SDCC featuring Transformers, G.I. Joe, Jem + more
Date: Wednesday, June 27th 2012 5:00pm CDT
Categories: Collectables, Comic Book News, Company News, Event News, Press Releases, Toy News
Posted by: Seibertron | Credit(s): Hasbro

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Views: 126,411

Here is a press release from Hasbro regarding their SDCC exclusives and pricing.

HASBRO DELIVERS THE HOTTEST SPECIAL EDITION TOYS AT SAN DIEGO COMIC-CON, FEATURING TRANSFORMERS, G.I. JOE, MY LITTLE PONY AND MORE


PAWTUCKET, R.I. (June 26, 2012) —In what has become a highly anticipated annual tradition, Hasbro, Inc. (NASDAQ: HAS) is coming to Comic-Con International in San Diego, California, with an array of special edition action figures and toys that are set to be some of the hottest items available at the show. This year, the special edition figures are drawn from the lore of some of Hasbro’s most popular brands, as well as eagerly anticipated movies, animated series and video games.

The special edition items will be available at the HasbroToyShop booth (#3329) at Comic-Con International starting on Preview Night, July 11th (while supplies last), as well as in very limited quantities after the show at HasbroToyShop.com. Highlights of the range of special edition toys include a one-of-a-kind chance to own JAR JAR BINKS from the STAR WARS films encased in Carbonite, a huge TRANSFORMERS DECEPTICON ‘Combiner’ figure based on the hotly anticipated video game TRANSFORMERS: FALL OF CYBERTRON, a fan-favorite Pony character from the hit Hasbro Studios produced TV series My Little Pony Friendship is Magic and even a massive vehicle from MARVEL’s THE AVENGERS franchise!

“The Hasbro brand and design teams greatly enjoy conceptualizing and developing the highly sought after special edition figures for Comic-Con year over year,” said John Frascotti, chief marketing officer, Hasbro. “Each Hasbro item features a fan favorite character or other nod to the most passionate fan bases of our brands and product lines that don’t exist in the more widely available main line. We have a lot of fun developing these toys and are thrilled to be able to provide fans unique expressions of their favorite pop-culture properties.”

The comprehensive list of Hasbro’s 2012 San Diego Comic-Con special edition items features:


G.I. JOE

G.I. JOE 3.75" KIM ARASHIKAGE SPECIAL EDITION FIGURE
(Approximate Retail Price: $14.99 each; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
The baddest female ninja around will return in the blockbuster film, G.I. Joe: Retaliation, scheduled to hit theaters on March 29th, 2013 in 3D, but first, KIM ARASHIKAGE is making an appearance at San Diego Comic-Con. As the latest G.I. JOE Comic-Con special edition figure, Hasbro will be releasing two 3.75” movie likeness versions of the fan-favorite ninja. The primary KIM ARASHIKAGE figure is dressed in her classic red ninja suit with a double bladed bisentō, while the unmasked variant is wearing a white outfit and wielding a kusarigama.

G.I. JOE H.I.S.S. TANK VEHICLE WITH SHOCKWAVE DECO AND 3.75" DESTRO & B.A.T. SPECIAL EDITION PACK
(Approximate Retail Price: $64.99 each; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
After the extreme popularity of last year’s G.I. JOE and TRANSFORMERS crossover San Diego Comic-Con special edition offering, Hasbro has done it again! In 2012, the iconic G.I. JOE vehicle, the H.I.S.S. TANK, will get a DECEPTICON SHOCKWAVE make-over, including a G1 SHOCKWAVE blaster attachment. The set comes with a 3.75” DESTRO action figure with special edition DECEPTICON deco, a 3.75” COBRA B.A.T. figure with special edition CONSTRUCTICON deco. The set also comes with several ENERGON cubes on a cart, a briefcase full of money, and a small boom box with 3 cassette tapes- better known to TRANSFORMERS fans as the classic alt-mode of DECEPTICON spy SOUNDWAVE along with RATBAT, LASERBEAK, and RAVAGE. Yo, Joe AND Roll Out!


JEM AND THE HOLOGRAMS

JEM AND THE HOLOGRAMS Special Edition Doll: HOLLYWOOD JEM
(Integrity Toys/Ages 14 and up/Approximate Retail Price $125/Available through HasbroToyShop.com Booth #3329 at Comic-Con International in San Diego)
Under license from Hasbro, fans will have a truly outrageous time when they see JEM AND THE HOLOGRAMS Special Edition doll: HOLLYWOOD JEM! The fully articulated HOLLYWOOD JEM doll stands 12 inches tall and features rooted pink hair and stunning long eyelashes. Looking fabulously fashionable in capri pants, black high-heel pumps, and a shiny gold-toned jacket (complete with shoulder pads!), HOLLYWOOD JEM is ready to rock the stage. As the leader of JEM AND THE HOLOGRAMS, the HOLLYWOOD JEM doll comes complete with a microphone and silver chromed microphone stand. When the tour is complete, fans can display their doll proudly using the included doll stand. Each HOLLYWOOD JEM Special Edition Doll comes with a certificate of authenticity and a souvenir postcard with artwork from the original JEM AND THE HOLOGRAMS line. Following the convention, a limited number will be available on HasbroToyShop.com.


MARVEL

MARVEL LEGENDS SPECIAL EDITION UNCANNY X-FORCE COLLECTOR’S PACK
(Approximate retail price: $49.99 each; Ages: 4 & up; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
Collectors will have a chance to get their ADAMANTIUM claws on these X-FORCE figures in 6” scale for the first time! Featuring ARCHANGEL, WOLVERINE, and PSYLOCKE in outfits from The Fall of Archangel story line, this set comes in a collectible display box with exclusive art by well known comic artist Clayton Crain!

MARVEL UNIVERSE 3.75” MASTERS OF EVIL Special Edition 3-Pack
(Approximate Retail Price $29.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Fueled by a raging need for vengeance against CAPTAIN AMERICA, BARON ZEMO hatches a masterful plan. Not foolish enough to face the AVENGERS alone, he strategically forms one of the most powerful groups of villains ever assembled. The MASTERS OF EVIL 3-Pack includes BARON ZEMO, RADIOACTIVE MAN and TIGER SHARK all appearing in 3.75” scale, and united for a singular purpose: destroying EARTH'S MIGHTIEST HEROES. The villains can also be seen fighting against THE AVENGERS in the exclusive art by Joe Quesada on the SDCC exclusive THE AVENGERS HELICARRIER. (sold separately).

MARVEL UNIVERSE S.H.I.E.L.D. SUPER HELICARRIE
(Ages 4 & up; Approximate Retail Price $129.99; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
Get ready to explore Hasbro’s biggest SDCC release yet! Featuring an exclusive deco, this S.H.I.E.L.D. SUPER HELICARRIER is over 4 feet long! In addition, it features 9 working projectile launchers for taking out enemies such as the Masters of Evil (sold separately). This special edition vehicle also features exclusive CAPTAIN AMERICA and MARIA HILL 3.75” figures and specially commissioned box artwork by Joe Quesada.


MY LITTLE PONY

MY LITTLE PONY 2012 Special Edition Pony
(Approximate Retail Price $19.99; Ages 3 & up; Available through the MY LITTLE PONY Fair & Convention, and the HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
The popular special edition MY LITTLE PONY figure, available this year at the MY LITTLE PONY Fair and Convention and San Diego Comic-Con, is sure to be a fan favorite in 2012! Inspired by the animated series “My Little Pony Friendship is Magic,” this gray, Pegasus pony features rooted blonde hair and a cluster of bubbles for a cutie mark. Following both conventions, a limited number will be available on HasbroToyShop.com.


STAR WARS
STAR WARS VINTAGE SPECIAL EDITION CARBONITE CHAMBER COLLECTOR’S PACK
(Approximate Retail Price: $79.99; Ages 4 & up; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
Pretend to visit an alternate reality with this incredible package of seven 3.75” STAR WARS figures—one figure from each film in the Saga, and one figure only available in this collectible set. Each figure is individually carded with packaging that pays tribute to a “lost” line look that Kenner considered before going with their classic black-and-silver look! This Comic-Con special edition pack will be fans’ first chance to get the “lost” packaging, available this fall as variants in the STAR WARS VINTAGE COLLECTION line. In addition, this special collector’s pack will be the only place to get an exclusive treat for fans— a 3.75” carded JAR JAR BINKS in CARBONITE, which will be hidden in the center of the packaging and can be revealed by raising it through the “CARBONITE CHAMBER” top of the case. The other figures included are a standard JAR JAR BINKS (EPISODE I), CLONE TROOPER LIEUTENANT (EPISODE II), SHOCK TROOPER (EPISODE III), SANDTROOPER (EPISODE IV), PRINCESS LEIA (EPISODE V) AND DARTH VADER (EPISODE VI).


TRANSFORMERS

TRANSFORMERS PRIME TERRORCON CLIFFJUMPER
(Approximate Retail Price: $24.99; Ages 5 & up; Available through HasbroToyShop.com #3329 at San Diego Comic-Con)
The DARK ENERGON will be flowing through San Diego this year with the release of this special edition Deluxe scale TERRORCON CLIFFJUMPER figure. Featuring a special “TRANSFORMERS zombie” deco, this figure looks just like he did in the Darkness Rising storyline of Hasbro Studios TRANSFORMERS PRIME animated series. This figure comes with a DARK ENERGON shard and a DARK ENERGON chest attachment in a special edition clam shell packaging designed to look like his head.

TRANSFORMERS DELUXE BRUTICUS COMBINER
(Approximate retail price: $99.99 each; Ages: 5 & up; Available through HasbroToyShop.com Booth #3329 at San Diego Comic-Con)
The TRANSFORMERS DELUXE BRUTICUS COMBINER San Diego Comic-Con special edition set features the fearsome DECEPTICON, BRUTICUS in a special CYBERTRONIAN deco as seen in the eagerly anticipated video game TRANSFORMERS: FALL OF CYBERTRON from Activision. BRUTICUS is formed when all five Deluxe scale ‘combiner’ action figures in the set link together. The COMBATICONS characters BLAST OFF, VORTEX, DECEPTICON BRAWL, SWINDLE, and ONSLAUGHT each have three modes: robot, vehicle and a third ‘combiner’ mode to link together. This special edition set also includes removable packaging resembling a silhouette of the DECEPTICON logo that becomes a display case for the BRUTICUS figure.

# # #

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.


As we reported earlier this month, you can find our gallery of official pictures of Hasbro's SDCC exclusives below.

Seibertron.com wrote:Our friends at Hasbro have supplied us with the official images of the their exclusives for this year's SDCC. Not just the Transformers exclusives, we've got them all: G.I.Joe, My Little Pony, Star Wars, and Marvel. Click here to view the full gallery of SDCC 2012 Hasbro exclusives.

This year's Transformers exclusives include:

  • The Transformers/G.I.Joe Crossover H.I.S.S. Tank Shockwave set, which features Destro, a Constructicon deco B.A.T., Tiny Soundwave with cassettes, and more.
  • Transformers Prime "Rust In Peace" Zombie Cliffjumper in special packaging
  • Transformers: Fall of Cybertron Bruticus Giftset in game accurate deco

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Transformers: More Than Meets The Eye Ongoing #6 Creator Commentary

Transformers News: Transformers: More Than Meets The Eye Ongoing #6 Creator Commentary
Date: Wednesday, June 27th 2012 3:20pm CDT
Categories: Comic Book News, People News
Posted by: El Duque | Credit(s): Transformers facebook page

Discuss This Topic · Permanent Link
Views: 44,874

The official Transformers facebook page has posted the creator commentary for IDW's Transformers: More Than Meets The Eye Ongoing #6. Writer James Roberts, artist Nick Roche, and colorist Josh Burcham share their thoughts on the first five pages. Mirrored below for those with facebook access.

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PAGE 1: Fortress Maximus in a therapy session with Rung. It looks like the beating he suffered at the hands of Overlord in Last Stand of the Wreckers isn’t something he can get over easily, or quickly. There’s still a lot of darkness there.

JAMES ROBERTS: He possibly came off worse than anyone else at Garrus 9 [the prison in LASOTW], even those that died. Firstly, it was his responsibility to stop the facility falling into enemy hands, and he failed miserably, and Fort Max is someone who takes his responsibilities very seriously. G9 fell and his officers died. Secondly, he wasn’t just trounced by Overlord, he was thrown into the crowd of inmates and all-but ripped to shreds, so he suffered a monumental physical pounding. Thirdly, he ended up minus his arms and legs, hooked up to the door of the Aequitas chamber, being used by Overlord as a living lock pick. So the poor guy’s suffered physically, emotionally, psychologically… you name it.

But Maximus is the kind of Autobot who bottles all this stuff up, internalizes it; and it gets expressed in other ways. Like tearing Decepticons apart.

NICK ROCHE: Nice cinematic opening there, and interesting that it’s one of the few occasions in this issue that we leave the ship. It’s almost the only time there’s space to breathe – literally and figuratively – before story boxes us in. The title hints at the internal nature of the story, as will become evident after you buy the full issue following the mesmeric properties of these five pages.

The last panel on Page 1 was fun too; really happy I got to draw Overlord once more. This is one of those instances in the script where it’s labeled as one panel, but James then asks for four or five different action beats within one image! He’s sly, you see. But it worked out well, I think. I like these little montages, and this one especially felt like I was filling in a blank within Last Stand of the Wreckers. And people lap that stuff up. Thankfully.

JOSH BURCHAM: You are correct sir! (in his best Ed McMahon impression)… Ha ha. Nah really, I think what I’m loving most about this issue, and what we see here on this and the next couple pages, is the fact that we see what had happened to Max does in fact affect him. I love that we get to see these ’bots as more than just mindless war machines but as actual characters with feelings and emotions and problems, not unlike ourselves. It’s an interesting dichotomy for sure! We have these huge giant warring creatures, completely mechanical in nature, but who can think and feel much the same as us. I really love that we get to take some time and see/explore that aspect of these characters. I really do think that’s one of the main reasons Transformers has gone on as long as it has and has such a dedicated fanbase. It’s one of the endearing qualities of the franchise for sure! It’s almost like they’re more than meets the eye! *ba dum tsh*


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PAGE 2: Fort Max thinks about what happened to him on Garrus 9. Was it always the intention to go to the events in Wreckers and explore what we didn’t see before, and was it hard to find gaps to tell more parts of that story?

JAMES ROBERTS: It was not my calculated intention, no, but it was one of those connections that seemed to make sense. And I like it when events in previous stories spark new stories – it’s the opposite of pressing a re-set button every issue. To my mind, the current TF comics universe is the first serious rival [in comics] to the hallowed Marvel continuity in terms of the amount of story material and the depth and interconnectedness of the stories themselves, and if you can create new stories by sparking off events in old stories it helps give the impression that the likes of MTMTE and RID and Autocracy all serve to push forward one epic storyline.

Was it hard to find gaps in Wreckers? Nah. You can always find gaps if you look hard enough. And certain gaps may be bigger than you realize (he says cryptically).

NICK ROCHE: More LSOTW additions here – my prime reason for working on this issue, to be honest! I got all sweaty and panicky and territorial about someone else working with James (and Josh) on what is almost a “deleted” scene from that series. It just made sense creatively to get us together for snatches such as this. It’s worrying to think James and I could probably write a whole other series exploring the atrocities that occurred within Garrus-9 before the Wreckers arrived. It wouldn’t be big or clever, but it’d be a lot of gruesome fun.

JOSH BURCHAM: Well I’m certainly glad for the opportunity to revisit the story lines in the Wreckers books! And I’m even more excited that we’ve been able to bring back the band who made it happen for this issue! It’s been great fun having to revisit old pages for references (color-wise)!

*re-united and it feeeeels so goooood!*


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PAGE 3: Swerve’s bar seems to have become the main focal point for fun on the Lost Light. Presumably we’re going to have a lot more happening there as the series goes on. And what makes you want to go back there and play with the characters in that setting?

JAMES ROBERTS: I love Swerve’s bar! You need a place where the crew of the Lost Light can just hang out and socialize. You can match up different combinations of characters, and they can talk and laugh and argue and fight. As in real life, an environment like that can provide the backdrop for everything from a practical joke to a brawl to a death threat – or just be the place where our heroes relax. As the series progresses, different sets of characters will have adventures away from the Lost Light, and I like the idea that they always eventually end up in Swerve’s bar, recounting what happened.

Alex Milne did an amazing job designing the bar (seriously, he designed it like a film set). Nick did the impossible and made a supremely complicated group scene work, and Josh surpassed himself by infusing the whole sequence with a warm pub glow.

NICK ROCHE: This was a tricky scene for me, as I have never been in a bar, apart from the one I was born in. But as the boy Roberts sez, Dutch Rubs and Tweaked Noses to Alex for so succinctly designing the environment. It really helped in choreographing a scene in which so many characters talk across one another. In addition, I haveta say that Tailgate and Swerve are as much fun to draw for me as they seem to be for James to write. I’m just really pleased with the proportions and shape on those characters and will happily return for an issue just starring them in an adventure where they get jobs as ice-cream salesmen.

I also need to congratulate James on picking a cast with so few actual facial features and then cooking up such amazing sparky and sparkling dialogue for them! Luckily, Rung’s eyebrows take up a lot of the slack in the Emotional Display Department in this book.

JOSH BURCHAM: Why, thank you James! Credit has to go to Swerve, though, since he’s installed that dynamic lighting system. The mood lighting can go from night-club to cozy pub in the flash of an optic! Keeps a colorist, like me, on his toes!


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PAGE 4: Tailgate is clearly (not) having fun learning the Autobot code with Ultra Magnus while we learn a little more about Rewind and Chromedone. Can we assume that the entire back story for these central characters is fully worked out and ready to be told at some point?

JAMES ROBERTS: You certainly can. I’m conscious that it’s a big cast and that each character needs his chance to shine. I think virtually all of the main cast have secrets, and we’ll be finding out more about them as the series progresses – sometimes the information will be delivered piecemeal; other times you might get a big hit of important backstory. Chromedome and Rewind come under the spotlight in issues 9 to 12, and there’s some big, big Magnus stuff coming up.

With issue 6, however, I deliberately went for an ensemble vibe – it has an end of season feel about it, where lots of people have cameos. Pretty much everyone we’ve met in the previous six issues crops up in this story – not just the core cast, but the likes of Trailbreaker and Pipes and First Aid. And there are lots of callbacks to events, some big, some tiny, that happened in the first five issues.

NICK ROCHE: Seven panels, including two flashbacks, and a skipload of dialogue? You don’t get this value for money every day, darlings. It’s wonderful to see in these recessionary times an effort made to give more content to the discerning reader. But will MTMTE keep you warm at night or feed you? You can definitely use it for swaddling on a park bench, and staples hold massive nutritional value, so yes. But it’s also great that this series (and it’s fair to say, Robots in Disguise) are happy to eschew the once-trendy decompressed method of storytelling. And scenes like this really help sell to the uninitiated that, to the creative teams, the Transformers are characters first and shape-changing toy robots second; this bar chat exists for good reason, and the pay-off will be well worth you sticking around for.

JOSH BURCHAM: Foreshadowing!!! *dun dun dunnnn*

I guess one fun little tid-bit I could add is that for that last panel there; I had a lot of fun color-homaging the Transformers: Animated show, whenever they showed bits of Cybertron. (Love that show!)


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PAGE 5: Magnus finally finds out about the bar and Fort Max “mingles”. The impression here is that things are about to get a little more complicated.

JAMES ROBERTS: Lots of things come to a head this issue, yeah, and Magnus finding the bar is one of them. With Trailbreaker, I wanted to get away from this idea that he’s “Mr. Forcefield” – something I’ve absolutely contributed to, because in Chaos and in MTMTE issue 3, that’s what he did: generate force fields. I like that he has self-esteem issues, and I think he’s the type that, when his inhibitions slip, has quite a few issues he needs to work through. He’s going to keep cropping up; his story’s not over.

NICK ROCHE: What I tried to do here was have Magnus literally be the party pooper, insomuch that you don’t get one clear look at his face. He’s not a character to be identified with in this instance, so keeping him obscured and in shadow distances him from the fun, carefree atmosphere in the bar. He’s a spectre at the feast; a boogieman that hates to boogie. Also, I like to think that he has, secreted away in various body cavities, different-sized restraining devices and handcuffs for the disparate Transformer shapes that exist on board the Lost Light. And that he polishes them every night before bed.

JOSH BURCHAM: Well I, for one, and certainly glad to see Trailbreaker get more page-time! (Even if he is a bit off his rocker here!) Trailbreaker was always a favorite of mine from G1. Kind of an unsung hero who never really got his due (unless he had to, like ya said, throw a forcefield around). Again, it’s fun and interesting to explore that emotional side of these characters!

New Transformers Prime Arms Up Micron campaign

Transformers News: New Transformers Prime Arms Up Micron campaign
Date: Friday, June 15th 2012 11:53am CDT
Categories: Collectables, Event News, Toy News
Posted by: Dead Metal | Credit(s): El Duque

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Views: 47,006

TakaraTomy have announced a new campaign of challenges based around their children's toy lines at the World Hobby Fair '12 Summer, amongst them is the Transformers Arms Micron line.
The World Hobby Fair takes place on 30th of June at the Makuhari Messe International Exhibition Hall 9.10.11.
You can view a translated version by clicking here.
Transformers receives three challenges and all of them can earn their participants special Arms Up Microns:

1 Arms up challenge
The following two are a two part challenge only for children under the Junior High School age, all participants receive a limited blue translucent Opi Micron.

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1. Challenge: Arms challenge assembly Micron Challenge.
The participants assemble a limited Arms Micron kit, and then keep it.
the kit is a golden translucent variant of B.2.

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2. Challenge: Arms up Challenge Challenge:
In this challenge the participants are challenged with customizing Optimus Prime with Arms Microns, the best wins.

2Arms Up Challenge Expert

This one is open for all, and seems to be a challenge based around customising Microns and creating new combinations.
All participants receaive the same blue Opi from above and the chance to win a "rare gold Transformers Geki Kinkira ultra-luxury!".

3Pre-Sale and exclusives for sale
This is less of a challenge and more of a sales table.
For sale are the following:
  • Gab AMW01
  • Bog AMW02
  • AMW03 die (limited to one per visitor)
  • Limited clear yellow Bolt

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Stay tuned to seibertron.com for all your Transformers related news!

Transformers DOTM Target Exclusive Autobot Team Racers Surface on eBay

Transformers News: Transformers DOTM Target Exclusive Autobot Team Racers Surface on eBay
Date: Tuesday, May 29th 2012 8:42am CDT
Categories: Auctions, Movie News, Toy News
Posted by: El Duque | Credit(s): eBay

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Views: 75,047

Remember late last year when we were all wondering when that Target Exclusive two-pack featuring the screen accurate Deluxe Leadfoot was going to show up at retail? Toy Fair 2012 rolled around, and to the disappointment of many we found out the remaining unreleased DOTM figures had been cancelled. Thanks to eBay we finally get a look at the Autobot Team Racers set featuring Autobot Topspin and Leadfoot in-package complete with it's Target exclusive sticker. When this set was initially announced at BotCon 2011 we were told the figures would be Twin Twist and Leadfoot, but as you can see it ended up being Topspin.

Check out what could have been in the images mirrored below.


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73 total news articles in this section, 10 per page.

Transformers Podcast: Twincast / Podcast #121 - SDCC 2015
Twincast / Podcast #121:
"SDCC 2015"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Tuesday, July 21st, 2015