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Hasbro News: "16 Weeks Of Cyber Sweeps"

Transformers News: Hasbro News: "16 Weeks Of Cyber Sweeps"
Date: Tuesday, March 15th 2011 12:11pm CDT
Categories: Company News, Media, Press Releases, Toy News
Posted by: Seibertron | Credit(s): Hasbro

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Views: 62,535

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HASBRO DELIVERS “16 WEEKS OF CYBER SWEEPS” TO TRANSFORMERS FANS

Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Action Figure Preview Pack Hits Shelves and Kicks Off Online 3D “Cyber Sweeps” Promotion


PAWTUCKET, RI – MARCH 15, 2011 – The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS) announced today the start of the “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” event, a 16-week-long consumer promotion. Leading up to the worldwide release of the new Paramount Pictures live-action movie from director Michael Bay, and executive producer Steven Spielberg, TRANSFORMERS: DARK OF THE MOON, on Friday, July 1, fans will have the opportunity to win grand prizes each week varying from Hasbro TRANSFORMERS toy packages to a family trip for four to the star-studded U.S. premiere of the movie -the first-ever TRANSFORMERS film in 3D. To enter, fans can visit http://WWW.TRANSFORMERSCYBERSWEEPS.COM.

The winner of the TRANSFORMERS: DARK OF THE MOON U.S. movie premiere tickets will be announced in a commercial that will air on Saturday, April 2 during Nickelodeon’s 2011 Kids’ Choice Awards, of which Hasbro is a presenting sponsor. The “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” website features unique TRANSFORMERS content, games and trivia in a “MORE THAN MEETS THE EYE” 3D experience. There will be a new prize and chance to win each week.

To help kick off the 16 week countdown to the movie, a Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Preview Pack is now available at retail locations nationwide. In addition to being the first figure in the TRANSFORMERS: DARK OF THE MOON line to hit shelves, the OPTIMUS PRIME CYBERVERSE CLASS figure comes packaged with a pair of 3D glasses featuring OPTIMUS PRIME styling that will enable fans to see 3D content on the official TRANSFORMERS website (http://WWW.TRANSFORMERS.COM?r=seibertron) as well as the promotional website (http://WWW.TRANSFORMERSCYBERSWEEPS.COM). The Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Preview Pack is for ages 5 and up and retails for approximately $7.99. Fans can expect more TRANSFORMERS: DARK OF THE MOON products to hit shelves the week of May 16, 2011.

The “TRANSFORMERS: DARK OF THE MOON Sixteen Weeks of Cyber Sweeps” promotion is open to U.S. residents (void in Alaska, Hawaii and Puerto Rico) ages 8-15 during weeks 1, 2 and 16, ages 6-15 during weeks 3 through 15 and ends on July 2, 2011. No purchase is necessary to enter. For more information about the promotion, visit http://WWW.TRANSFORMERSCYBERSWEEPS.COM.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.


Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

TRANSFORMERS: DARK OF THE MOON, is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.

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Hasbro News: New TRANSFORMERS Online Game

Transformers News: Hasbro News: New TRANSFORMERS Online Game
Date: Monday, March 14th 2011 12:54pm CDT
Categories: Company News, Game News, Media, Press Releases
Posted by: Seibertron | Credit(s): Hasbro

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HASBRO AND JAGEX ENTER STRATEGIC DEVELOPMENT AGREEMENT

TO CREATE NEW TRANSFORMERS ONLINE GAME

Iconic AUTOBOTS and DECEPTICONS Set to Battle Online in 2012


PAWTUCKET, R.I. – March 14, 2011 – Hasbro, Inc. (NASDAQ: HAS) announced today that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the globally iconic TRANSFORMERS brand. Under the agreement, the two companies are slated to launch the TRANSFORMERS online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.

Jagex, based in the United Kingdom, is one of the largest independent game developers and publishers in the world with a dedicated global user base of millions playing its more than 40 online games. The company's flagship game, RuneScape, is the world's most popular free-to-play MMOG.

“Hasbro’s decision to align with Jagex speaks to the quality of their award-winning development and publishing team that boasts an outstanding track record of delivering innovative and fun online games capable of reaching millions of gamers across the globe,” said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. “We are extremely excited to create a dream team that combines TRANSFORMERS brand stewards with Jagex development experts to deliver an epic TRANSFORMERS gaming experience to fans in 2012.”

“TRANSFORMERS is one of the most iconic brands in the world and we are delighted to team up with Hasbro in order to bring our shared vision to reality,” said Mark Gerhard, CEO at Jagex Games Studio. “There is a huge appetite for an online TRANSFORMERS game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game that TRANSFORMERS fans will find irresistible.”

About TRANSFORMERS

The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” action to legions of fans around the world for more than 25 years. As one of the hottest global entertainment properties, TRANSFORMERS captures excitement through action figure play, movies, television, digital gaming, comics, and more.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.



Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Jagex Games Studio

Jagex Games Studio is a multi-award winning games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games and is the largest independent games developer and publisher in the UK.

Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com

In addition to RuneScape, Jagex self-publishes games on its games portal Jagex.com, and has released a series of successful iPhone games including BounceDown, StarCannon, and Miner Disturbance. Jagex also acts as a third-party publisher for likeminded developers, publishing titles such as the real-time strategy game War of Legends and the iPhone title Undercroft.

War for Cybertron Concept Artwork Displayed in Hollywood Gallery

Transformers News: War for Cybertron Concept Artwork Displayed in Hollywood Gallery
Date: Monday, March 7th 2011 8:43pm CST
Categories: Event News, Game News, Media
Posted by: DevastaTTor | Credit(s): Gnomon Gallery, Wiebke from Step 3

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As we saw early last year in the months leading up to it's release, the concept artists from High Moon Studios created some truly stunning concept artwork that helped to redefine the home planet and character design of the Autobots and Decepticons for the Transformers: War for Cybertron video game. In appreciation for their amazing work, the five primary artists for the game have been given a dedicated gallery show at the Gnomon Gallery in Hollywood, California. The show will not only spotlight their work from War for Cybertron, but will also feature some of their other personal work. The show opened on March 5th but no word yet from the gallery on how long their work will be on display-we expect that information soon though and will let you know.

To read more about this very cool show or get directions so you can see this work in person, check out the Gnomon Gallery website here.


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Video Reviews of Limited Edition Preview Pack Cyberverse Optimus Prime

Transformers News: Video Reviews of Limited Edition Preview Pack Cyberverse Optimus Prime
Date: Sunday, March 6th 2011 6:37am CST
Categories: Media, Movie News, Sightings, Toy News
Posted by: Mach | Credit(s): chuckdawg1999, Connor A

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Seibertron.com member chuckdawg1999 and YouTuber EmGo have both conducted video reviews for the recently sighted Transformers Dark Of The Moon's Limited Edition Preview Pack Cyberverse Optimus Prime figure.

Here's what chuckdawg1999 posted on YouTube:



And also check out what EmGo has to say on this figure:



chuckdawg1999 also had the following to say about this preview figure:

chuckdawg1999 wrote:Just wanted to add some more of my thoughts having spent a few days with the figure now. I assume these will be the figures that come with transforming platforms and such and if this is how the new size class is going to be I'll probably be buying these over deluxes, Prime is that good and that fun. It's not super articulated but for the size it has a lot plus the joints are real solid and tight. Transformation is fun which isn't always the case with figures now a days. As someone who is not a fan of the movie or the tie-in toys I'm really looking forward to getting the other figures in the line.


Seibertron, the Ultimate Transformers Resource!

NASA Announces Winners Of OPTIMUS PRIME Spinoff Video Contest

Transformers News: NASA Announces Winners Of OPTIMUS PRIME Spinoff Video Contest
Date: Friday, March 4th 2011 10:26pm CST
Categories: Media, Press Releases
Posted by: DevastaTTor | Credit(s): NASA.gov

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Views: 41,558

Recently, NASA sponsored a video contest for US students grades three through eight to promote "spinoff" technologies and announced the winners in a press release today.

NASA Announces Winners Of OPTIMUS PRIME Spinoff Video Contest

WASHINGTON -- NASA has announced the winners of the 2010 NASA OPTIMUS PRIME Spinoff Award. The contest encouraged students to produce short, creative videos about their favorite technology from NASA's Spinoff 2009 Publication.

NASA collaborated with Hasbro using the correlation between the popular TRANSFORMERS brand, featuring its leader OPTIMUS PRIME, and spinoffs from NASA technologies created for aeronautics and space missions used here on Earth. The goal was to help students understand how NASA technology 'transforms' into things used daily.

Student submissions were split into two age categories, third through fifth grades and sixth through eighth grades. The videos were posted on YouTube, and members of the public voted for their favorites. A panel of NASA judges reviewed the top five videos in each age category and selected two winners.

The winning video for third through fifth grades was based on the 2009 Spinoff story originating from NASA's Johnson Space Center in Houston. "Fabrics Protect Sensitive Skin from UV Rays." It is about how NASA technology used in clothing is helping to protect the wearer's skin against exposure to harmful ultraviolet rays.

The winner for sixth through eighth grades was based on the 2009 Spinoff story originating from NASA's Goddard Space Flight Center in Greenbelt, Md. "Star-Mapping Tools Enable Tracking of Endangered Animals." It is about how a star-mapping algorithm used on the Hubble Space Telescope is helping scientists track endangered animals.

"We are so proud and impressed with the job the students did on their videos," said Nona Cheeks, head of Goddard's Innovative Partnerships Program Office. "Based on the students' creativity in developing cool, comprehensive videos demonstrating their understanding of how NASA technology gets used for many purposes, I am very excited by the potential for future contests."

NASA will recognize the winning videos during a special awards ceremony with Peter Cullen, the voice of OPTIMUS PRIME, at the National Space Symposium in Colorado Springs, Colo., on April 12. The winners will receive the NASA OPTIMUS PRIME trophy during the ceremony.
NASA plans to have the contest again this year, expanding the pool of contestants to ninth through 12th graders with videos about technologies from 2010. Details will be available in May. For more information about the contest and to see the winning videos, visit:

http://ipp.gsfc.nasa.gov/optimus/index.php

For more information about NASA's Office of the Chief Technologist, visit:

http://ipp.nasa.gov

For more information about NASA's Spinoff publication, visit:

http://www.sti.nasa.gov/tto

OPTIMUS PRIME is a trademark of Hasbro, Inc. and is used with permission. © 2011 Hasbro. All Rights Reserved




New TF Prime promo images show Optimus with trailer

Transformers News: New TF Prime promo images show Optimus with trailer
Date: Wednesday, March 2nd 2011 6:34pm CST
Categories: Cartoon News, Media
Posted by: Seibertron | Credit(s): The Hub

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Views: 60,067

The Hub has provided us with a couple of promotional images from this week's episode of Transformers Prime titled "CONVOY". A few different sized images are available for you to download depending on your preference. We have also provided the largest image sizes available that the Hub provided us with.

EPISODE DETAILS

Airs 6:30PM ET on Friday, March 4 on The Hub.

109 – Convoy: The Autobots come under attack as they assist Agent Fowler in transporting an implosion device; and this time it’s not only the Decepticons.


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Optimus Prime, Arcee, and Bumblebee


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Optimus Prime with his trailer!


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Optimus Prime with his trailer! (cropped)


Don't forget to check out the official high quality trailer from The Hub for this week's episode of Tranformers Prime "Convoy". Check out the embedded video below!


Transformers Make TIME Magazine's Top 100 Toys of All Time

Transformers News: Transformers Make TIME Magazine's Top 100 Toys of All Time
Date: Saturday, February 19th 2011 1:13am CST
Category: Media
Posted by: El Duque | Credit(s): TIME, paul053

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Views: 36,182

Everyone's favorite alien robots have made their way onto Time Magazine's list of 100 all time greatest toys! To view the Transformers entry click here.

It wasn't tough to be excited about Transformers as a kid in the 1980s. Magical alien machines that could be reassembled to assume the identities of everyday automobiles, they were adapted by Hasbro from a pair of Japanese toys from Takara: the Diaclones and the New Microman. With a slight redesign and a new story line, Transformers hit the American shores in 1984.


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To view the entire list, which includes G.I. Joe, click here.

Amazon Posts Updated Listing for the TF3 Paperback Novel

Transformers News: Amazon Posts Updated Listing for the TF3 Paperback Novel
Date: Friday, February 18th 2011 10:28pm CST
Categories: Media, Movie News
Posted by: DevastaTTor | Credit(s): Amazon.com

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Views: 48,158

Amazon.com has posted details about the upcoming written adaptation of Transformers 3: Dark of the Moon. According to the listing, the paperback novel will be written by Peter David. David is no stranger to movie adaptations; his writing credits include novels for all three Spiderman movies, The Hulk and The Incredible Hulk, and the Fantastic Four. The paperback will be 400 pages total and is being published by Del Ray. Amazon lists the price at 7.99. It set to be released May 24th, plenty of time to completely spoil the movie plot for you.

To view the Amazon.com listing, click HERE.

Premiere of Hub's "PRIME" Generates Quadruple Digit Percentage Gains Across Key Demographics

Transformers News: Premiere of Hub's "PRIME" Generates Quadruple Digit Percentage Gains Across Key Demographics
Date: Tuesday, February 15th 2011 10:32pm CST
Categories: Cartoon News, Company News, Media, Press Releases
Posted by: Seibertron | Credit(s): Discovery Communications

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This is a press release from Discovery Communications ...

Discovery Communications wrote:Highly Anticipated Series Premiere of TRANSFORMERS PRIME on The Hub Blasts Ratings
-- Episode is The Hub’s Best-Ever Series Premiere; Generates Quadruple Digit Percentage Gains Across Key Demographics --


February 15, 2011
(Los Angeles, Ca.) The lure of the ongoing battle between the Autobots and the Decepticons for control of the Earth, and the introduction of a new character drove huge ratings increases with the Friday, February 11, premiere of the series "Transformers Prime" on The Hub, a television network for children and their families. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.



The strong performance of the eagerly awaited CGI-animated series from Hasbro Studios, which included the unveiling of the newest character, Skyquake, was the best-ever series premiere for The Hub among Households. The episode also generated massive time period increases versus prior four-week averages across virtually all of the network's key target demographics including Kids 2-11 (+1350%), Kids 6-11 (+1250%), Adults 18-49 (+2700%), Women 18-49 (+4000%), Persons 2+ (+1618%) and Households (+1333%). Also, Men 18-49 increased by +2050%.

In addition, the strong performance of "Transformers Prime" boosted significantly the audiences for its lead-in and lead-out series versus prior four-week averages. "G.I. Joe Renegades" (6 p.m. ET) delivered solid gains among Kids 2-11 (+51%), Kids 6-11 (+64%), Boys 2-11 (+86%), Boys 6-11 (+76%, 30,000), Adults 18-49 (+108%), Women 18-49 (+100%), Persons 2+ (+54%) and Households (+85%). "Family Game Night" (7 p.m. ET) saw increases in key demographics including Kids 2-11 (+23%).

Highlights for the week include:

Programming Highlights, "Transformers Prime":

Friday's series premiere of "Transformers Prime" (6:30 p.m. ET) was The Hub's best-ever regular series premiere by delivery with Households (172,000).

Quadruple-digit percentage time period (Fri, 6:30 p.m. ET) increases from the prior four-week average in virtually all key demos including: Kids 2-11 (+1350%, 145,000), Kids 6-11 (+1250%, 81,000), Adults 18-49 (+2700%, 84,000), Women 18-49 (+4000%, 41,000), Persons 2+ (+1618%, 292,000) and Households (+1333%, 172,000). Men 18-49 increased by +2050% (43,000).

The same was true for boys, girls and pre-schoolers, as all these demos were up by huge gains in the time period: Boys 2-11 (+1650%, 105,000), Girls 2-11 (+1200%, 39,000), Boys 6-11 (+1600%, 68,000), Girls 6-11 (+550%, 13,000), Kids 2-5 (+1475%, 63,000), Boys 2-5 (+1750%, 37,000) and Girls 2-5 (+1200%, 26,000).

Other Programming Highlights:

"G.I. Joe Renegades"(6 p.m. ET, the lead-in to "Transformers Prime"), gained from the prior four-week time period average among: Kids 2-11 (+51%, 56,000), Kids 6-11 (+64%, 36,000), Adults 18-49 (+108%, 50,000), Women 18-49 (+100%, 28,000), Persons 2+ (+54%, 128,000), Households (+85%, 74,000), Boys 2-11 (+86%, 39,000) and Boys 6-11 (+76%, 30,000).

The strong premiere of "Transformers Prime" also boosted the lead-out, as "Family Game Night" (7 p.m. ET) saw gains among Kids 2-11 by +23%, (87,000) versus the prior four-week average.

"Dan Vs." (Saturday, 8 p.m. ET) scored significant delivery increases against the prior four-week time period average among key demos, including Households (+28%, 68,000), Kids 2-11 (+169%, 94,000), Kids 6-11 (+200%, 81,000), and Persons 2+ (+65%,119,000).

"R.L. Stine's The Haunting Hour" (Saturday, 8:30 p.m. ET) earned delivery increases against the prior four-week time period average among key demos, including: Households (+30%, 82,000), Kids 2-11 (+100%, 82,000), Kids 6-11 (+68%, 57,000), Adults 18-49 (+12%, 38,000), and Persons 2+ (+45%,145,000).

Co-Viewing and Reach:

For this week, The Hub was the top co-viewed network among all kid cable networks in Kids 2-11 and Adults 18-49. Thirty six percent (36%) of Kids 2-11 watched with an Adult 18-49, out-performing Nickelodeon (23%), Disney Channel (21%) and Cartoon Network (20%).
This weekend (multiple telecasts), "Transformers Prime" reached more than 1 million unique, unduplicated Persons 2+.

Competitive Highlights:

The series premiere of "Transformers Prime" beat nickToons head-to-head in delivery in the time period with several key demos, including Households (+35%), Persons 2+ (+64%), Kids 2-11 (+71%), Boys 2-11 (+228%), Kids 6-11 ( +113%), Boys 6-11 (+152%), Girls 6-11 (+18%), Adults 18-49 (+105%), Men 18-49 (+43%) and Women 18-49 (+273%).

Source: Nielsen Media Research; program based dayparts; most current; 2/11/11 vs. 2/4/11 or vs. 1/14/11-2/4/11, growth by (000). Co-viewing in NPower.

About The Hub

The Hub, is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, http://www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Transformers: Dark Of The Moon Video Game Sets The Stage In The Ultimate Battle For Earth

Transformers News: Transformers: Dark Of The Moon Video Game Sets The Stage In The Ultimate Battle For Earth
Date: Tuesday, February 15th 2011 11:29am CST
Categories: Game News, Media, Movie News, Press Releases
Posted by: Seibertron | Credit(s): Activision

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FOR IMMEDIATE RELEASE


TRANSFORMERSTM: DARK OF THE MOONTM VIDEO GAME SETS THE STAGE IN THE ULTIMATE BATTLE FOR EARTH

New Game to Feature an Original Prologue Storyline to Upcoming Film and Debut In-Game 'Stealth Force' Conversion Mode

Santa Monica, CA - February 14, 2011 - The next colossal entry in the TRANSFORMERS saga on Earth is on the way as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Transformers: Dark of the Moon is in development by the critically acclaimed developers at High Moon Studios. Based on Hasbro's legendary TRANSFORMERS property and featuring a brand-new 'Stealth Force' conversion mode, the game thrusts players directly into an original prologue storyline to experience the ultimate battle between the AUTOBOTSTM and DECEPTICONSTM that leads into the summer's most anticipated blockbuster film and reveals another face of evil, SHOCKWAVE.

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"We couldn't be more excited to expand on the epic movie universe in the Transformers: Dark of the Moon game, and allow fans to experience the gripping events and backstories that occur right before the upcoming film," said Paul Wright, Head of Marketing for Licensed Properties, Activision Publishing. "The immensely talented group at High Moon Studios are huge fans of the property, and they are thrilled to unveil some new characters from the movie while introducing Stealth Force gameplay that lets players convert to a third form beyond robot and vehicle modes to defeat their enemies in more ways than ever before."

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"Activision continues to deliver outstanding video games based on Hasbro's iconic TRANSFORMERS brand," said Mark Blecher, SVP of Digital Media and Gaming, Hasbro. "We're thrilled to deliver the Transformers: Dark of the Moon prologue video game to TRANSFORMERS fans around the world in anticipation of the film."

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The Transformers: Dark of the Moon game allows players to fight through the epic battles on Earth that will shape the events of the upcoming film. Armed with a brand-new gameplay mechanic, fans will harness the power of Stealth Force to instantly convert to a third, hybrid state that combines the weapons and firepower of robot mode with the agility and maneuverability of vehicle mode. Set in unique environments around the world such as the Jungles of South America, Siberian military facilities, Detroit Cityscapes and more, the game lets players assume the roles of a diverse roster of everyone's favorite TRANSFORMERS from the movie through a heart-pounding campaign to save mankind. Additionally, fans can play the game with or against their friends through intense, online multiplayer game modes as their favorite iconic characters.

The Transformers: Dark of the Moon video game is currently in development by High Moon Studios for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system. Behaviour Interactive is developing distinct versions for the WiiTM system, Nintendo DSTM and Nintendo 3DSTM hand-held systems.



For more information and to receive exclusive updates about the Transformers: Dark of the Moon video game, visit http://www.transformersgame.com and http://www.facebook.com/transformersgame.

Paramount Pictures will release the Transformers: Dark of the Moon movie nationwide on July 1, 2011.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.


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HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved. Game © 2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.

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Transformers Podcast: Twincast / Podcast #123 - Vroom Vroom Vroom
Twincast / Podcast #123:
"Vroom Vroom Vroom"
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Posted: Tuesday, August 18th, 2015