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1,219 total news articles in this section, 10 per page.

Hasbro says 'Sayonara' to CAA

Transformers News: Hasbro says 'Sayonara' to CAA
Date: Tuesday, June 12th 2007 6:57pm CDT
Categories: Company News, Movie News
Posted by: Stormrider | Credit(s): New York Times,,

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Views: 6,973

Hasbro has done something a bit strange. With a major motion picture about to appear in three weeks, Hasbro has said ‘sayonara’ to Creative Artists Agency, which is the agency that brought together and helped broker the deal for the Transformers Movie with Paramount, DreamWorks, Hasbro, and Spielberg.

Creative Artists Agency (CAA) is one of the most powerful talent and literary agencies in American show business. Previously headquartered in a I.M. Pei-designed building in Beverly Hills, the agency represents a vast array of actors, writers, directors, and athletes, as well as a variety of companies and their products.

So what does this all mean? It means that something is not going right between Hasbro, Paramount, DreamWorks, CAA, and possibly the movie. This is a bold move for Hasbro to do several weeks before the movie’s debut.

For the powers at the Creative Artists Agency, Hollywood’s pre-eminent talent representative, the coming blockbuster “Transformers” has already brought a lesson in the cold-hearted ways of corporate entertainment.

The outsize robot adventure movie was born when the talent agency connected Hasbro — a client, and owner of the Transformers toy line — with DreamWorks, Paramount and another longtime associate, Steven Spielberg, among others. As the project grew, at least 10 Creative Artists clients picked up credits, including the writers, several stars and both Mr. Spielberg and Brian Goldner, Hasbro’s chief operating officer, who are executive producers.

But a scant month before the picture’s release on July 4, Hasbro decided to jettison Creative Artists and jump to the rival William Morris, which represents the director of “Transformers,” Michael Bay.

So it goes in the new Hollywood. Loyalty stops at the bottom line, and even the most powerful of agencies is finding it can be tougher to meet the needs of a corporate customer than to baby-sit for a temperamental star.

Wayne Charness, Hasbro’s senior vice president for corporate communications, credited Creative Artists for its “invaluable assistance” in hooking it up with DreamWorks and Paramount. “For that, we’ll certainly be eternally grateful.”

But, in explaining the corporate kiss-off, Mr. Charness added, “William Morris, from an entertainment point of view, is best able to deliver something for us now.”

For Creative Artists, the loss of Hasbro is hardly a show-stopper. But the embarrassment comes just as it is trying to prove that it can mirror, if not exactly match, the intricacy and reach of the media conglomerates and consumer and technology companies that have come to define the entertainment world.

You can read more about this break up here and here.

Battle of the Summer Toys

Transformers News: Battle of the Summer Toys
Date: Tuesday, June 12th 2007 6:58am CDT
Categories: Company News, Movie News, Reviews, Toy News
Posted by: Stormrider | Credit(s): Los Angeles Times, Lorenza Muñoz,

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Views: 12,421

Toy manufacturers are betting on a good year for sales with summer movies to help promote their toys. With so many action packed movies like Spiderman, Pirates of the Caribbean, Fantastic Four, and Transformers- what will be the most popular toy?

Sheliah Gilliland of Internet toy retailer is betting on Transformers.

"Transformers will be the biggest seller — it's a movie based on a line of toys that has been popular since the '80s," she said. "They have always been strong sellers but, because of the movie, they are coming back in a huge way."

With so many sequels, toy manufacturers — as well as the studios — must up the ante to outdo the previous offering.

Transformers are considered the ultimate boy toys that could also be a hit with dads who played with them when they were young.

Hasbro has come out with an updated line, including the Optimist Prime truck that transforms into a blaster with one pull of a handle. The company will release a new video game in time for Father's Day.

In this summer's toy war, Hasbro, may have the most to lose.

Hasbro holds the master toy license to three Marvel comic-book movies being released this summer, "Spider-Man 3," "Transformers" and "Fantastic Four: Rise of the Silver Surfer." That means the manufacturer will essentially be competing against itself in the toy aisle.

But having toy lines for three summer blockbusters may not be a walk in the park for Hasbro.

Lots of movies do not translate to strong toy sales, said Gerrick L. Johnson, an analyst with BMO Capital Markets Corp.

"We think this [Marvel licensing] deal will be a profitable one for Hasbro; we also think it is expensive and risky," he wrote in a recent report.

The company needs $1 billion in Marvel-related sales over the next five years to make a profit on the licenses, he said. "That is a lot of toys and our concern is that interest in super-hero-related movies and toys will begin to wane."

Hasbro is confident it will gain from its Transformers brand and has signed deals with 230 licensees worldwide for T-shirts, bedding, cellphones and shoes.

"It's much more about total enterprise for us," said Brian Goldner, chief executive of Hasbro. "We know we have created a great array of products for kids and collectors."

Read the entire article here in the LA Times.

Preorder a Giant 6.5 Foot Tall G1 Optimus Prime Statue

Transformers News: Preorder a Giant 6.5 Foot Tall G1 Optimus Prime Statue
Date: Monday, June 11th 2007 3:18pm CDT
Categories: Collectables, Company News, Store News, Toy News
Posted by: Skowl | Credit(s): physucks,

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Views: 30,420

Seibertron member physucks has brought to our attention a very very interesting listing that has surface on This listing will be of particular interest to any very wealthy Transformers fan with at least one very large room.

Listed is a preorder for a giant 2 meter-tall (or approximately 6.5 feet) statue of the one and only heroic Autobot leader, Optimus Prime by the company 86 Hero! The price for this rather unique item is nearly 4 000.00 $US!

You have to see it to believe it, and you can do just that by clicking here.

New Article Regarding General Motors' Cars Materials

Transformers News: New Article Regarding General Motors' Cars Materials
Date: Friday, June 8th 2007 12:00pm CDT
Categories: Company News, Media, Movie News
Posted by: Calenatarion | Credit(s):

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Views: 8,494 has posted an article about GM's use of materials for shapshifting an automobile.

The article also features an image of Movie Bumblebee.

To check out this interesting read, click here.

Review of Glu’s Mobile Phone Transformers Game

Transformers News: Review of Glu’s Mobile Phone Transformers Game
Date: Tuesday, June 5th 2007 9:46pm CDT
Categories: Company News, Game News, Movie News, Reviews, Site Articles, Site News
Posted by: Hotrod | Credit(s): Hotrod

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Views: 41,915

Review of Glu’s Mobile Phone Transformers Game

The folks at Glu were kind enough to let me have check out their Transformers game based on the upcoming movie for cell phones. I must say I was very impressed with what Glu put together.

The game play is not overly complicated and can be learned rather quickly. Game play makes use of most of the key pad. However, there are not many difficult button combinations. Some people will need to use both hands while playing, while most will only need to use one.

When the game starts you are contacted by Bumblebee and given your mission. You will play your way through the games as the Autobot leader, Optimus Prime. The goal is to rescue your fellow Autobots. Though out the game you will remain in contact with Bumblebee. When you reach certain areas marked by a blue bubble you will be able to contact him. Bumblebee gives advice on how to use your control, and how to advance. At times it is very important to listen to the little bot. These bubbles are not as numerous as you advance in the game.

The game is an action packed plat former. As Prime you must, punch, jump, blast, and transform your way through each level. You have to master all of Prime’s skills to get by as you advance. None of the jumps are overly difficult, though you some require more skill than others. The enemies in the game are not pushovers, but they are not very difficult to defeat. The combination of enemies and jumps add to the challenge of the game with out being overly frustrating.

After beating the first level you will be brought to a map screen. From this point you will be able to choose different paths. Though the game play is repetitive it does not feel like it at. Each stage is set up with a different set of jumps and back ground. Once you start playing you will not want to stop.

The graphics for the game are awesome for a cell phone game. They remind me of a Nintendo game with better graphics. The nostalgia adds to the fun in my opinion. I use to love those old SNSES games and this game helps bring back those memories. I could play the game for hours.

I would suggest giving Glu’s Transformers game a try. Tough the graphics are not XBOX 360 or Playstation 3 quality for a cell phone game the graphics are great. Glu’s Transformers game is very enjoyable and can help pass time.

You can try the game out by clicking here.

Fact Sheet and Screen Shots of Glu's Transformers Mobile Phone Game

Transformers News: Fact Sheet and Screen Shots of Glu's Transformers Mobile Phone Game
Date: Tuesday, June 5th 2007 7:44pm CDT
Categories: Company News, Game News, Media, Movie News
Posted by: Hotrod | Credit(s): Glu

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Views: 37,120

Our friends at Glu were kind enough send us a fact sheet for their Transformers video game for mobile phones based on the Transformers Movie. Include are some screen shot of the game as well:

Fact Sheet

Genre: Action
Target Audience: M/F, 22-34
Launch: June 4, 2007
Territories: Worldwide

Positioning: Fight as Optimus Prime on your phone

Take command of your phone and help the Autobots find the Allspark, a source of energy hidden on Earth. Fight as Optimus Prime and change from vehicle to robot and back again with special weapons capabilities. Battle the evil Decepticons across multiple levels and enlist the help of other Autobots as you race to claim the ultimate source of power for all TRANSFORMERS.

• Play as Optimus Prime and convert from vehicle to robot with special weapons
• Battle Decepticons across multiple levels as you search for the Allspark
• Locate Ironhide, Jazz, and Ratchet to aid Optimus in the fight
• A unique and robust combat system never seen before on mobile

HASBRO and its logo, TRANSFORMERS, the logo and all related characters are trademarks of Hasbro and are used with permission. © 2007 Hasbro. All Rights Reserved. © 2007 DreamWorks LLC and Paramount Pictures Corporation.

New Prequel Comic Found On Target's Website

Transformers News: New Prequel Comic Found On Target's Website
Date: Saturday, June 2nd 2007 10:58pm CDT
Categories: Collectables, Comic Book News, Company News, Movie News, Store News
Posted by: Tigertrack | Credit(s): Shinobi Rendar

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Views: 18,124

Shinobi Rendar brings us this news about another Target exclusive, this time a prequel comic that has not been previously released.

Check it out at The website has a new Robovision Prequel Comic.

You will need a pdf reader in order to check this out:

Direct Download Here

The content is supposedly very different, but relating to what has been released in comic book stores.

Check it out!

Transformers Movie

TV Loonland in Trouble?

Transformers News: TV Loonland in Trouble?
Date: Friday, June 1st 2007 1:40pm CDT
Categories: Cartoon News, Company News
Posted by: Raymond T. | Credit(s):

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Views: 11,526

Variety has reported that things are not going that great with TV Loonland recently. TV Loonland bought Sunbow Production in 2000, and thus owns much of the media rights for the original series of The Transformers for the international markets, as wel as some of the more recent incarnations of that cartoon series.

According to the article the company suffered a major blow after announcing earlier this year that they had a massive loss in profits of 20 million euro during 2006. And now the company was forced to postpone it publication of their figures of 2006 and the first quarter of 2007 due to ongoing restructuring. Including that two supervisory board members, Thomas Mayrhofer and Michael Bischoff, had already resigned. This resulted in a 27% drop in value over the company's stock, down to €0,91 per share.

The company executives have confirmed that they are already in talks with unidentified investers and a bank consortium, which might lead to selling TV Loonland. If this will happen, the future of the media branche of Transformers (which means TV broadcasts and DVD sales) on the international market, especially Europe, may end up in doubt.

Transform Your Summer Prize: Trip to Takara / Tomy in Japan #2

Transformers News: Transform Your Summer Prize:  Trip to Takara / Tomy in Japan #2
Date: Friday, June 1st 2007 11:33am CDT
Categories: Collectables, Company News, Event News, Movie News
Posted by: Fender Bender | Credit(s):

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Views: 11,314

It's that time again. Today is another drawing day for your chance to win a trip to go to Japan, courtesy of Mountain Dew at Transform Your Make sure to get any of those codes that you have laying around entered for the drawing. As of this news post, you have 11 and 1/2 hours to get a code into the drawing.

Here is a refresher on what is included with the prize:

Trip Highlights

* Round trip coach airfare for two (2) people to Tokyo, Japan
* Seven (7) night hotel accommodation
* Private car transfer from airport to hotel and from hotel back to airport
* $500 spending money
* Tour of Tomy Takara offices
* Tour of Akihabara shopping district, home of home of pop-culture and TRANSFORMERS collectible shopping
* See Official Rules for complete prize details
* Note: Travel must be completed by / trip to take place by July, 2008

Best of luck to all Seibertronians entering this drawing!

New Movie Chevy Commercial?

Transformers News: New Movie Chevy Commercial?
Date: Monday, May 28th 2007 10:48am CDT
Categories: Company News, Media, Movie News, Rumors
Posted by: Hotrod | Credit(s): Salazaar

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Views: 16,039

Our own Salazaar has brought to our attention what could be a new Transformers Movie related Chevy commercial. Here is what he reported:

"I went to the Regal Cobblestone theatre in Sheffield, Ohio to see potc 3(excellent film!). The second I walk in to the lobby, I see Shia Labeouf's mug on a plasma tv. (I know I was late to see the entire thing, I only saw the end) It showed quite a bit of the new camaro, then it showed the "get in the car" part of the trailer. At the end, the camaro transformed into the chevy logo. I think it was more of a chevy/transformers advert."

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1,219 total news articles in this section, 10 per page.

Transformers Podcast: Twincast / Podcast #98 - Combiner Wars
Twincast / Podcast #98:
"Combiner Wars"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Thursday, August 14th, 2014