Submit News Contact Us Translate Sign in Join

Transformers Company News on

Got Transformers News? Let us know here!

Exclude news from our sponsors

Goto Page: <<  1, 2, 3 ... 102, 103, 104 ... 126, 127, 128  >>
1,278 total news articles in this section, 10 per page.

Don't Forget! Devastation #2 And Megatron Origins #4 In Stores Today!

Transformers News: Don't Forget!  Devastation #2 And Megatron Origins #4 In Stores Today!
Date: Wednesday, October 24th 2007 11:33am CDT
Categories: Collectables, Comic Book News, Company News, Media
Posted by: Tigertrack | Credit(s): Diamond Comics

Discuss This Topic · Permanent Link
Views: 17,310

Just a friendly reminder to go to your local comic book store and pick up these two compelling Transformers tales!


They are sure to be all the buzz in the Comics and Cartoons Forum!

This would also be a great place to start a discussion on them, so expect spoilers when people start grabbing the issues.

Be sure to add your thoughts here in the IDW-Transformers Universe Theories Thread.

Transformers NetJet Online Key @ Hasbrotoyshop

Transformers News: Transformers NetJet Online Key @ Hasbrotoyshop
Date: Tuesday, October 23rd 2007 8:09pm CDT
Categories: Company News, Game News
Posted by: i_amtrunks | Credit(s): Scaleface

Discuss This Topic · Permanent Link
Views: 40,551

Seibertron Member Scaleface has come across the listing for the upcoming NetJet Transformers Battle Universe Game:

Unlock four exciting games in your own online arcade with this PC online game key! Unlock the BATTLE UNIVERSE game directly with this key and choose three more games from the online game arcade!


AUTOBOTS and DECEPTICONS from parallel universes are fighting for control of The Matrix, the source of all life on CYBERTRON! Join the struggle for supremacy and play as one of 10 TRANSFORMERS characters, going head to head in five different battle arenas!

Requires the NET JET Online Gaming System (sold separately).

The Price is US$9.99, and is currently "Out of Stock" but we at least know now what we are dealing with.

You can click here to check out the NetJet Transformers Battle Universe Listing, or view the Screenshots of the game that we reported earlier by clicking here.

For more information, check out the NetJet listing on the Hasbrotoyshop.

Transformers cause growth for Hasbro's 3rd Quarter

Transformers News: Transformers cause growth for Hasbro's 3rd Quarter
Date: Monday, October 22nd 2007 5:55pm CDT
Categories: Company News, Media, Press Releases
Posted by: i_amtrunks | Credit(s):

Discuss This Topic · Permanent Link
Views: 12,820

Hasbro have reported strong 3rd Quarter growths, Hasbro Reports Strong Third Quarter Results, with their net revenues of $1.2 billion for the quarter. That's up 18% from the same period last year.

Hasbro's operating profit improved 27% to $209.7 million, while International revenue was also up 33% to $374 million from $280.4 million from a year ago.

The growth has been driven by Transformers and Marvel movie-related products, with strong performances from Littlest Pet Shop, Furreal Friends, My Little Pony and Nerf also helping.

To read the Hasbro's full report, please click here.

Transformers are Transforming Hasbro

Transformers News: Transformers are Transforming Hasbro
Date: Sunday, October 21st 2007 6:00pm CDT
Categories: Company News, Media, Movie News, Toy News
Posted by: i_amtrunks | Credit(s):, tfw2005

Discuss This Topic · Permanent Link
Views: 12,070

The Honolulu Advertiser have posted a rather extensive report on how Hasbro is using the Transformers Brand to "transform" itself from a toy company to a business that creates the ideas behind movies, TV shows and electronic games.

Some interesting parts of the report include:
- Hasbro looking to turn older brands it owns such as Battleship and Mr Potato Head into new products like Movies, online games or tv shows.
- Hasbro expect Transformers sales could drop off next year due to the lack of a new movie in 2008.
- Hasbro made money by licensing about 230 Transformers products, including cell phone games, video games, even a jacket that transforms to a backpack and a pillow and sells for about $500.

To read the full article please click here

IDW Transformers Comics January 2008 Releases

Transformers News: IDW Transformers Comics January 2008 Releases
Date: Wednesday, October 17th 2007 5:58pm CDT
Categories: Comic Book News, Company News
Posted by: i_amtrunks | Credit(s):

Discuss This Topic · Permanent Link
Views: 14,305 have updated their site with more information regarding Transformers Comic releases.

This time it is the IDW Transformers comics to be released in January 2008.

In what is shaping up to be a busy month, IDW has 7 items for sale in January, including:
- Transformers: The Animated Series #1
- Transformers: The Animated Series #2
- The Transformers Spotlight: Blaster
- The Transformers: Devastation #5
- The Transformers: Best of the UK: Dinobots #5
- The Transformers: Target 2006
and a new item:
- Classic Transformers Vol 1.

The Classic Transformers Vol 1 book is a 312 page black and white collection of various Budiansky stories from the 1980's.

The Animated Series books seem to be based around the actual episodes of the New Animated Series.

For more information, check out the ComicNewsI page by clicking here. But be warned, there are some spoiler details for some of the comics.

TakaraTomy Profits Double thanks to Transformers

Transformers News: TakaraTomy Profits Double thanks to Transformers
Date: Wednesday, October 17th 2007 5:48pm CDT
Categories: Company News, Press Releases, Toy News
Posted by: i_amtrunks | Credit(s):

Discuss This Topic · Permanent Link
Views: 13,048

News site have reported some good news for TakaraTomy, and all of their stockholders:

Tomy Co. rose the most in 17 months on the Tokyo stock exchange after the Japanese toymaker and distributor doubled first-half profit on sales of ``Transformers'' toys and Nintendo Co.'s game players.

Net income was 1.5 billion yen ($13 million) in the six months ended Sept. 30, as sales rose 5.5 percent to 87 billion yen, the Tokyo-based company said yesterday. The shares gained 8.3 percent to 744 yen, the biggest advance since May 2006.

Their stock rise is due in part to 6.9 Billion Yen worth of Transformers sales, more than TakaraTomy were expecting (they had anticipated 7 Billion Yen of sales through to march 2008).

To read the full Bloomberg report, please click here.

GPX Respond To Transformers Movie's Frenzy

Transformers News: GPX Respond To Transformers Movie's Frenzy
Date: Tuesday, October 16th 2007 6:17pm CDT
Categories: Company News, Media, Movie News
Posted by: Raymond T. | Credit(s):

Discuss This Topic · Permanent Link
Views: 11,222

Marketwire has put up a nice little article on their site about consumer electronics manufacturer GPX. One of their boombox radios (type BCDW9815CNP) stood model for the Transformers Movie character of Frenzy.

"It's flattering to know that the design of the box was progressive enough to fit into this exciting and action-packed film," said Bill Fetter, CEO of DPI, Inc.

Toys 'R Us Sale For Week 10 / 14

Transformers News: Toys 'R Us Sale For Week 10 / 14
Date: Sunday, October 14th 2007 5:17am CDT
Categories: Collectables, Company News, Media, Movie News, Store News, Toy News
Posted by: Tigertrack | Credit(s): TRU E-mail advertisement

Discuss This Topic · Permanent Link
Views: 19,645

I was not sure whether to report this as news because I am sure that everybody already knows this, but Toys 'R Us is having a sale this week:

"Buy $30 of Transformers toys, receive a $5 Gift Card FREE!"

Toys 'R Us also has free shipping with online orders on featured Transformers related items.

As we know this is a huge week for TRANSFORMERS fans everywhere with the DVD coming out on Tuesday, so many different stores will be cashing in on the hype with sales. We'll keep you updated on what is available so you can get the most 'bang for your buck'!

Hasbro CEO Al Verrecchia Speaks Out On Lead Paint Concerns

Transformers News: Hasbro CEO Al Verrecchia Speaks Out On Lead Paint Concerns
Date: Friday, October 12th 2007 3:21pm CDT
Categories: Company News, People News, Press Releases, Toy News
Posted by: Air Commander Starscream | Credit(s):

Discuss This Topic · Permanent Link
Views: 21,950

Recently in the news there has been a lot of talk of lead paint contaminations, recalls and voluntary recalls of certain toys from China. This has mainly effected the Mattel company whose main toy lines are Barbie, Hot Wheels, Fisher Price and many more. As this threat of lead paint is on many consumers minds, CEO of Hasbro Al Verrecchia has issued a statement on Mr. Verrecchia states Hasbro's commitment to quality products, and what Hasbro does to ensure the safety of all it;s products.

Letter from Al Verrecchia
Statement on Toy Safety From Hasbro's Chief Executive Officer

Dear Parents and Caregivers,

As the President and Chief Executive Officer of Hasbro, no issue is more important to me than the safety of our toys and of the children who enjoy them.

At Hasbro, we are proud that our own safety standards meet or exceed all federal regulations and that we set the highest standards for our own factories as well as our vendors wherever they may be located, including China. We are also proud that none of our toys or games was affected by the recent recalls related to lead paint.

To ensure compliance with our high standards, Hasbro requires tests and quality control checks at multiple stages of the manufacturing process. These procedures, which have been in place for many years, have always included - and continue to include - independent, third-party testing of our products.

Specific to the issue of lead paint: paints used on Hasbro products are tested and inspected before application on our products. We test the same paints during various stages of production, including on finished product as it leaves the production line and before it gets shipped.

In an abundance of caution, we are taking additional steps as part of our thorough proprietary safety procedures to confirm that our procedures are being adhered to and that we are doing everything possible to make the safest toys for your children. For example, we have increased the frequency of our product testing. We have also stepped up inspections of all of our products both in our company-owned plants in the United States and Ireland, as well as our vendors in China, and we will continue to make more frequent, unannounced visits.

Overseeing this effort is a team of full-time Hasbro quality control engineers and inspectors based in Hong Kong and China. These employees, who are part of Hasbro's U.S.-based global quality assurance team, are often present on the factory floors of our vendors to confirm the quality and safety of our products.

We hope this gives you a better understanding of Hasbro's quality control programs and the many steps we take to ensure the safety of our toys so that you can continue to purchase them with confidence. While I can't guarantee that a recall won't ever happen, I can promise that we are taking every possible precaution. What I can say, however, is that if an issue of product safety should arise, we will address it quickly, openly and decisively.

I would also like you to know that we maintain a strong working relationship with the U.S. Consumer Product Safety Commission. Our in-house product safety experts interact regularly with CPSC officials to share information regarding our products and practices.

We continue to take the safety of our children - mine and yours - very seriously. That's my commitment to you - as a CEO, as a parent, and as a grandparent.


Al Verrecchia
Chief Executive Officer

You can see the original statement here.

Hasbro Licensing team up with Best-in-Class Publishers

Transformers News: Hasbro Licensing team up with Best-in-Class Publishers
Date: Thursday, October 11th 2007 6:07pm CDT
Categories: Company News, Media, Press Releases
Posted by: i_amtrunks | Credit(s):, Hasbro

Discuss This Topic · Permanent Link
Views: 18,057

Hasbro Licensing Division Teams with Best-in-Class Publishers to Reach the Readers with More Than 25 Hasbro Brands Imprinted on 55 Million Titles Across All Publishing Formats

PAWTUCKET, R.I.--(BUSINESS WIRE)--HPG, the licensing division of Hasbro, Inc. (NYSE:HAS), has signed a broad array of licensing deals with top tier global publishers that have significantly expanded Hasbro’s already robust publishing program, converting more than 25 Hasbro game and toy brands, such as LITTLEST PET SHOP, TRANSFORMERS, PLAYSKOOL and MONOPOLY, onto 55 million book titles for adults and children since 2001. These new deals, paired with Hasbro’s many existing agreements, will begin to fill retail shelves worldwide this fall with an assortment of books, from novels to comic books and activity sets.

“We set an aggressive goal for ourselves four years ago to significantly expand our publishing program with a global focus and to place Hasbro brands in many locations where books are sold,” said Tom Klusaritz, vice president of licensing and retail development for HPG. “Through agreements with Sterling Publishing, Scholastic, HarperCollins, Random House, IDW and others we are certainly on our way to bringing Hasbro brands to consumers in a meaningful way through various publishing formats, from puzzle and trivia books to novels, comics and parenting guides.


HPG has inked a five-year deal with Sterling Publishing, under which the preeminent games book publisher will release up to 24 puzzle and trivia books per year based on 22 Hasbro toy and game brands. To launch the program, Sterling will release 14 titles this fall with another 12 titles due in spring 2008. Some of the brands in this global agreement that cover the English-speaking countries include: MONOPOLY, TRIVIAL PURSUIT, BOGGLE, YAHTZEE, and PLAY-DOH.

In a pending deal with Simon & Schuster, the company would bring PLAYSKOOL-branded children’s books to market in 2008. The pending agreement would build upon the successful summer 2007 launch of four parenting guides from Sourcebooks, Inc. In addition to strong placement in the U.S. market, the PLAYSKOOL Parenting Guides are being translated into multiple languages for a variety of territories. Sourcebooks will continue to expand the PLAYSKOOL Parenting Guides line, with three new titles available in 6,500 retail outlets throughout the U.S. in fall 2007 with an additional two titles planned for spring 2008.


The TRANSFORMERS and LITTLEST PET SHOP brands have both achieved great success on the bookshelf. The LITTLEST PET SHOP property’s ranking as one of the fastest growing brands among girls in the toy industry and the TRANSFORMERS movie’s blockbuster success at the box office this summer have translated into similar successes for publishers. TRANSFORMERS: The Junior Novel by HarperCollins enjoyed seven weeks on The New York Times Best Seller List, peaking as high as No. 5, as well as four weeks on USA Today’s Top 150 Best Sellers. For the older fans, TRANSFORMERS by Alan Dean Foster of Del Rey, also spent four weeks on USA Today’s Top 150 Best Sellers, and was a top ten title in the Sci-Fi genre for two months.

For the comic fan, IDW Publishing has committed to publishing multiple TRANSFORMERS movie-based comic book series over the next two years including more than 10 titles alone in 2007. The Target-exclusive TRANSFORMERS movie prequel from IDW was one of the highest performing movie titles at the mass merchant retailer in summer 2007.

On the international front, HarperCollins and Dorling Kindersley will bring 10 TRANSFORMERS titles to market in the U.K., and Titan will publish more than a dozen TRANSFORMERS Movie Magazines throughout Europe. Additional licensees including Editions Hemma, Pocket Jeunesse, New Links, Paramon Ediciones and Grupo SM are working on TRANSFORMERS movie-related titles and Norma and Panini Comics are adapting the IDW-developed comic books for various international markets.

The LITTLEST PET SHOP property has a groundswell of support behind it with several new publishing deals covering multiple titles and activity kits that will roll out in 2007 and 2008.

Scholastic Publishing has inked a three-year deal to publish a wide variety of books under the LITTLEST PET SHOP brand. Launched in fall 2006 with three titles, the program has expanded with five new titles in spring 2007, and eight additional titles shipping in fall 2007. The agreement includes novelty, activity, sticker and handbooks that will continue to roll out through 2008 and are targeted at 6- to- 9-year-old girls. Reader’s Digest is also on board to publish three novelty formats based on the LITTLEST PET SHOP brand, and ASL Publishing has tentatively agreed to develop activity kits for holiday 2007. Meantime, Bendon Publishing has released four color activity titles and is slated to publish an additional four LITTLEST PET SHOP-themed color activity books, which will be available this fall. Additional color activity and novelty books are in the works and will hit store shelves in spring 2008. Phidal Publishing, Inc. also plans to release two books in 2008 with additional titles to follow. In the U.K., a deal is pending with Penguin Group to bring to market sticker, activity and story books in 2008.


Hasbro’s MY LITTLE PONY and TONKA brands remain strong on bookshelves as well. Since its re-launch in 2003, the MY LITTLE PONY brand has sold more than 18 million books in the U.S. Internationally, two million MY LITTLE PONY books have been sold throughout Europe through a variety of publishing agreements with Egmont, Big Balloon, Editions Hemma, Mon Journal, Saldana, Edicart, New Links, and Modern Times. The TONKA publishing program also continues to grow, and by year-end 2007, there will be close to 100 titles in print in a variety of formats from board and activity books to young readers and flash cards.


Based on Hasbro’s Wizard of the Coast properties, HPG has enlisted a team of publishers to bring the fantasy-based characters, environments and adventures to life on novel and comic book pages. A Dungeons & Dragons comic book series from Devil’s Due is already in the U.S. market, while Compupress, Norma and 25 Editions will be distributing the series throughout Europe. An additional 280 novels are in-the-works across multiple international regions by Timun Mas, Altaya, Aremenia, Fleuve Noir and Bibliotheque Interdite, and Anubis.


HPG, the licensing division of Hasbro, Inc., (NYSE:HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.


Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Goto Page: <<  1, 2, 3 ... 102, 103, 104 ... 126, 127, 128  >>
1,278 total news articles in this section, 10 per page.

Most Popular Transformers News

Most Recent Transformers News

Transformers Podcast: Twincast / Podcast #111 - New York Toy Fair 2015
Twincast / Podcast #111:
"New York Toy Fair 2015"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Thursday, February 19th, 2015