DeNA and Hasbro Reveal TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is in Development
SAN FRANCISCO – May 13, 2014 – DeNA Co., Ltd. (TSE: 2432) and Hasbro, Inc. (NASDAQ: HAS) today announced TRANSFORMERS: AGE OF EXTINCTION, the official mobile game to one of the most anticipated movies of 2014, TRANSFORMERS: AGE OF EXTINCTION, is currently in development for Android, iPhone, iPad, and iPod touch. Directed by Michael Bay, the film is in theaters on June 27th from Paramount Pictures.
TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is the second title in an exclusive three-year agreement between the two companies to develop and publish mobile games based on the TRANSFORMERS franchise. This new free-to-play game marks the first time that DeNA has developed a movie licensed game for mobile.
TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is an all-new 3D combat runner game where the players’ mission is to take down new enemies featured in the movie as they run, dash, and change forms through fast-paced missions with their formidable cast of AUTOBOT heroes. Players fight and smash their way through a range of environments and enemies in this fast-paced action gameplay experience.
"The TRANSFORMERS: AGE OF EXTINCTION mobile game will deliver an explosive interactive entertainment experience on mobile devices for TRANSFORMERS fans and consumers looking to extend their movie experience after the credits roll,” said Barry Dorf, vice president of partnerships and alliances at DeNA. “This isn’t your typical runner game; this game puts the player in the middle of an action-packed Hollywood blockbuster where it’s destroy or be destroyed!”
"DeNA is creating a fresh and innovative gameplay experience with TRANSFORMERS: AGE OF EXTINCTION that translates big screen action moments onto mobile devices,” said Mark Blecher, SVP Digital Gaming & Corporate Development at Hasbro, Inc.
TRANSFORMERS: AGE OF EXTINCTION – The Official Game will be available for Android, iPhone, iPad and iPod touch later this year.
To receive a free Rare Transmetal Rocket Launcher designed specifically for Decepticon obliteration, players can pre-register for the game by logging in with their Facebook accounts at http://www.transformers-mobile.com.
TRANSFORMERS: AGE OF EXTINCTION is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing, Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, OPTIMUS PRIME (voiced by Peter Cullen) and the AUTOBOTS rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.
Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce.
Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.
DeNA (pronounced "D-N-A") is a global leader of developing and operating mobile services including free-to-play games, e-commerce and other online offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: http://www.dena.com
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.
Multi-talented voice actor, podcaster and fellow Seibertron.com user and Transformers fan jON3.0 has started taking his Optimus Prime voice in different directions, shifting from figure reviews to gameplay, featuring Optimus himself! And with the upcoming Transformers: Rise of the Dark Spark videogame, which shares some of the aesthetics, we take a look at the first Activision/High Moon Studio game: War for Cybertron. Check out the embedded video below.
Seibertron.com members Primeultimus and Va'al came across a news article over at GameNGuide that talks about an Activision sale on the PC gaming client, Steam. Among those titles are the War For/Fall Of Cybertron games from the Aligned Continuity/Transformers Prime universe.
Fall Of Cybertron has steadily kept it's rather high price tag of $50.00, and even sales weren't cutting the price too low. Until now! Steam is selling Fall Of Cybertron for $14.99! Not to be outdone, War For Cybertron can be obtained for $4.99! Plus the FOC DLC can be purchased separately or in a bundle for $7.47!
If you were waiting for a good price to help you jump into the world of Transformers gaming, there's no better time than right now, so click either of the links below and you'll take your first step towards being Optimus Prime instead of just watching him on screen.
The sale ends Sunday morning, May 4th at 10:00 AM PDT (1:00 PM EDT)
For Fall Of Cybertron, click here.
You can also obtain the DLC at a discounted rate on that same page.
Fellow Seibertron.com member Primeultimus has spotted another video on GameTrailers, concerning the upcoming Activision Transformers: Rise of the Dark Spark videogame - and this time, it's not Bumblebee or Optimus Prime. Check out the embedded video below, featuring the Decepticon leader Megatron!
Gaming website TrueAchievements has posted a trio of screenshots from the upcoming Transformers: Rise of the Dark Spark video game, two of which are new. Transformers: Rise of the Dark Spark will be coming to all major gaming consoles this June. Check out the images mirrored below:
Additionally, Walmart.com has updated their pre-order with a store exclusive. Fans who purchase the game from them will receive a free code to unlock Stinger, a character from this summer's Transformers: Age of Extinction.
Only at Walmart: Free code inside to unlock Stinger Character. While supplies last.
Where two worlds collide! Explore two unique worlds as your favorite Transformers characters from both the movie, Transformers: Age of Extinction, and Cybertron universes in a battle to secure an ancient and powerful relic, the Dark Spark!
Go Beyond the Movie: For the first time ever, fight your way through both Earth and Cybertron universes in an unforgettable battle to secure the Dark Spark.
Over 40 Playable Characters: Including Optimus Prime, Bumblebee, and Megatron!
Change Form Anytime: Switch between robot and vehicle form on the fly!
Epic Multiplayer Battles: Expanded four-player co-op online escalation mode with new upgradeable defenses and challenging Power Foes!
New Unlock System: Leveling system spans campaigns and escalation, allowing players to unlock rewards that will aid progression in both modes!
ESRB Rating: TEEN
A tidbit of news on the videogame front, thanks to GameFly. The site has uploaded Transformers: Rise of the Dark Spark game cover art, due to arrive for multiple gaming platforms in June 2014 and developed by Activision. The artwork shows a Transformers: Age of Extinction Optimus Prime standing between elements of the upcoming movie - Lockdown and Grimlock - and its videogame predecessor Fall of Cybertron, with Megatron and Shockwave in the background. Check it out below!
Seibertron.com staff admin El Duque has spotted a very interesting article on his hounding travels, from the games section of VentureBeat, a tech and business news blog. The site had a chat with Jagex chief executive officer Mark Gerhard, and they talked about various topics, some of which have been previously reported, such as the Decepticon-Autobot disparity and the gameplay style - make sure you head to the official Seibertron.com thread for the game for more!
In other news, however, Gerhard has an intriguing point about their collaboration with Hasbro. Read on below!
Jagex has created all the original Transformers featured in the game — such as Duststorm, Firebreaker, and Showdown — from scratch, working closely with brand owner Hasbro.
“The IP [intellectual property] has been going for the last 30 years,” said art director Gerard Miley, pointing out that Jagex was free to draw on the entire range of Transformer generations for inspiration. “Universe is a key word,” he added, while also noting the key influence of the Transformers Prime animated television series. “The DNA of Prime is in our game,” he said.
Hasbro has no Transformers manual to use when creating a new bot, “so it’s really just studying the visual language of it,” said Miley. “Using clever shapes and a little bit of trickery to get the transformations working.”
Working so closely with Hasbro has yielded some great cross-promotion opportunities for Transformers Universe.
“It’s been a tremendous relationship,” said Gerhard. “They’ve been really blown away by how we’ve paid homage to the brand.”
With that in mind, Gerhard told me that Hasbro “has taken a number of bots we’ve created and turned them into a toy line.”
The toys won’t interact with the game, as we’ve seen with titles like Skylanders and Disney Infinity, but their presence on toy store shelves will be a great boost to the Transformers Universe brand as well as vindicating the quality of Jagex’s original Transformer designs.
While Hasbro itself is “superkeen” to promote the game on this toy line, Gerhard is wary that most of the people who buy the toys are quite young. He wants the game itself to be well received within the industry and with older gamers before leveraging the “extra footfall” that the toy line would create. “I think it’s a fantastic enhancer,” he said.
While this is the first official confirmation we have about a Universe game-based toyline, it does not come as that much of a surprise - after all, we've already seen some odd bolts cropping up in the Transformers: Prime (RID) line. Remember them?
As other members of staff have also pointed out, the game has been in development limbo for ages, and we've heard and seen from one of its concept artists previously too, with clear Prime-esque concept designs too. You can read the whole interview here - and make sure to leave your thoughts in the Energon Pub!
The Transformers Universe YouTube channel has uploaded extended bio videos for the previously teased warriors Catapult and Shellshock. Additional images and technical data for each can be found by visiting the Transformers Universe website. We've embedded the videos below:
Catapult moves in the shadows with the strut of a notorious gunslinger and reads cross-winds like a circling hawk.
Place Catapult at long range with her Phase Chamber primed, sniper rifle cocked and license-to-terminate activated; she'll drop her mark grill-down in the dirt for keeps. A mysterious loner, the only trace this Autobot exists is a tag scratched into every 'Con she dispatches to the scrapyard.
Retirement was never one of Shellshock's plans: he's been holed up in his armory feverishly waiting for the call.
Faceplate-deep in munitions and customizing his beloved miniguns, he ensured burst rates, muzzle velocities, calibers and cartridges all got a little love. A career killer, you won't have to ask him twice to rejoin the fight. Put this slayer in mid-range with a directive for destruction and Shellshock will have a blast every time.
Here's the latest episode in DeNA's Transformers: Legends mobile device game, Attack of the Autobots! The app can be downloaded by clicking here, check out he details and promo art below:
After sabotaging the Autobots' recharging station with a personality destabilizing device, Megatron can now control their will! It's up to Bumblebee, Sparkplug and Jazz to find a cure and stop Optimus Prime. Join them in: Attack of the Autobots!
The Gamespot YouTube account has uploaded a new Transformers: Rise of the Dark Spark Vignette featuring Optimus Prime. In addition to being able to play as Fall of Cybertron and Age of Extinction Primes there will also be a G1 version. Enjoy the video embedded below. Transformers: Rise of the Dark Spark releases on June 24th for all the major gaming platforms.
Transformers: Rise of the Dark Spark will merge the Cybertron game universe with the Michael Bay films. And there will be more than one version of Optimus Prime playable, including a long-time fan favorite.
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