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IDW continues its digital expansion (new Transformers comics and more!)

Transformers News: IDW continues its digital expansion (new Transformers comics and more!)
Date: Thursday, July 23rd 2009 2:32pm CDT
Categories: Comic Book News, Company News, Press Releases
Posted by: Delicon | Credit(s): IDW Publishing

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Views: 15,988

IDW Publishing has updated their website with a press release concerning their new ventures into the digital medium, including but not limited to new Transformers digital comics! Here is an excerpt.

San Diego, CA (July 22, 2009) - Expanding its strong lead in the digital publishing arena, at San Diego Comic Con today IDW Publishing announced several major expansions to its digital comic book initiative. The newly available digital comics include IDW's G.I. JOE: The Rise of Cobra movie prequel comics, plus TRANSFORMERS and CSI. In the coming weeks, IDW will continue to expand its electronic offerings with more G.I. JOE and TRANSFORMERS, as well as new titles available digitally for the first time, such as the classic J. Scott Campbell series Danger Girl, as well as Astro Boy, Groom Lake, John Sable Freelance, and GrimJack.

You may read the entire press release here.

As always, trust Seibertron.com for the best Transformers coverage on the net!

Shout! Factory, Hasbro & Playstation team up to offer The Transformers: The Complete First Season

Transformers News: Shout! Factory, Hasbro & Playstation team up to offer The Transformers: The Complete First Season
Date: Thursday, July 23rd 2009 9:30am CDT
Categories: Cartoon News, Company News, Game News, Media, Press Releases
Posted by: Seibertron | Credit(s): Shout! Factory

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Views: 43,766

SHOUT! FACTORY, HASBRO AND PLAYSTATION TEAM UP TO OFFER THE TRANSFORMERS: THE COMPLETE FIRST SEASON 25th ANNIVERSARY EDITION TO PLAYSTATION® USERS

LOS ANGELES, CA (7/23/09) - Shout! Factory, in collaboration with Hasbro, Inc. (NYSE: HAS), and Sony Computer Entertainment America (SCEA) announced today that THE TRANSFORMERS: The Complete First Season 25th Anniversary Edition from Shout! Factory will be available on PlayStation®Network’s video delivery service for PLAYSTATION®3 (PS3™) and PSP® (PlayStation®Portable) systems in the United States. All season one episodes of THE TRANSFORMERS, in the order they were intended and with remastered audio, will be available for electronic purchase beginning today.

“As the home entertainment experience continues to expand through a variety of digital entertainment platforms, we are excited to announce this phase of our digital distribution program for Hasbro’s original animated TV property THE TRANSFORMERS,” states Shout! Factory founding partner and COO Bob Emmer. “We’ve had exceptional results with the June 2009 DVD release of THE TRANSFORMERS: The Complete First Season 25th Anniversary Edition. We are thrilled to bring this property in a digital format to PlayStation users.”

“Millions of PlayStation Network users are already enjoying a large library of content offerings and this deal with Shout! Factory & Hasbro furthers that growth by bringing a variety of pop culture movies, TV and video content," said Eric Lempel, director of PlayStation Network Operations and Strategic Planning, SCEA. "PlayStation delivers an unparalleled combination of hardware, software and online services for consumers to enjoy at home and on the go with the PSP."

This collaboration expands the PlayStation Network video delivery service now to over 2,000 movies and over 10,000 TV episodes, many available in both SD and HD, making the PS3 system the ultimate entertainment platform, and the PSP system a leader in portable entertainment. Additionally, PlayStation Network offers movies in HD from all major motion picture studios and gives PS3 users the largest selection of movies on any gaming platform.

For more information about the content available on PlayStation Network visit: http://www.us.playstation.com.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

About Shout! Factory
Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit www.shoutfactory.com.

About PlayStation®Network
The PlayStation®Network is an entertainment network that unites people and innovative entertainment to deliver captivating experiences worldwide. In addition to offering new and original forms of entertainment, the PlayStation Network supports free* and community-centric online gameplay, communication tools, and PSP® (PlayStation®Portable) and PLAYSTATION®3 connectivity. As of June 2009, the PlayStation Network has more than 25 million registered accounts worldwide.

*User responsible for internet fees.

"PlayStation", "PLAYSTATION" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

Transformers News: Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition
Date: Wednesday, July 22nd 2009 1:40pm CDT
Categories: Company News, Event News, Movie News, Press Releases
Posted by: Seibertron | Credit(s): Kevin Yzquierdo, GM

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Views: 48,158

DETROIT - Fans of the new Camaro and the blockbuster TRANSFORMERS movies can now combine their love of the car and the films with the Chevrolet Camaro TRANSFORMERS Special Edition announced today at Comic-Con in San Diego.

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

"When the first TRANSFORMERS movie was setting box office records, we had countless customers asking to purchase the 'BUMBLEBEE' Camaro," said Karen Rafferty, product marketing director, Chevrolet. "Now, they can buy one with the new Camaro TRANSFORMERS Special Edition. Streets all over North America will be buzzing in no time."

Features such as an EPA-rated 29 highway mpg on the V6-powered Camaro, Bluetooth phone connectivity, USB connectivity, XM Satellite Radio and OnStar combined with TRANSFORMERS design cues add to the car’s status as a 21st century sports car.

“Hasbro is thrilled to team up with Chevrolet and excited to see the Camaro TRANSFORMERS Special Edition come to market for our fans to enjoy,” said Samantha Lomow, Global Brand Leader for TRANSFORMERS at Hasbro. “The yellow Camaro with the black stripes has become so iconic and closely associated with the BUMBLEBEE character that this edition was a natural fit for both companies.”

While the aggressive styling of the Camaro is unmistakable, true TRANSFORMERS fans will notice some of the unique, but subtle features of the Camaro TRANSFORMERS Special Edition.

The 2010 Chevrolet Camaro TRANSFORMERS Special Edition includes the following:

* AUTOBOT® shield on the driver and passenger side panels
* AUTOBOT® shield on each of the four wheel's center cap
* AUTOBOT® shield embroidered on interior center console
* "TRANSFORMERS" logo on driver and passenger doors' sill plates
* "TRANSFORMERS" logo embedded into the hood rally stripes
* High-gloss black center rally stripe package
* Manufacturer’s suggested retail price of package: $995

Dealers are now taking orders for this car. Customers can order the TRANSFORMERS Special Edition as either a Rally Yellow LT or SS model. The optional RS appearance package can also be added.

The V6-powered Camaro uses a 3.6L engine with variable valve timing to optimize performance and fuel economy. It is SAE-certified at 304 horsepower (227 kW) and 273 lb.-ft. of torque (370 Nm). A six-speed manual transmission is standard with the 3.6L engine; a Hydra-Matic 6L50 electronically controlled six-speed automatic, with TAPshift control, is available.

The high-performance Camaro SS is equipped with a powerful 6.2L V-8, with a choice of a six-speed manual or six-speed automatic transmission. Manual transmission-equipped models receive the LS3 engine, SAE-certified at 426 horsepower (318 kW) and 420 lb.-ft. of torque (569 Nm). It is paired with a TR6060 six-speed transmission.

A new, L99 V-8 engine is used on automatic transmission-equipped SS models. It is based on the LS3, but also includes GM’s fuel-saving Active Fuel Management feature. It is SAE-certified at 400 horsepower (298 kW) and 410 lb.-ft. of torque (556 Nm). It is matched with a Hydra-Matic 6L80 six-speed transmission that helps delivers an EPA-estimated 25 mpg on the highway.

About Chevrolet
Chevrolet is one of America's best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that go from "gas-friendly to gas-free," Chevy has nine models that get 30 miles per gallon or more on the highway, and offers three hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Next year, Chevrolet will offer the Chevy Volt, an extended range electric vehicle that will travel up to 40 miles without using any gas at all. Chevy delivers expressive design, spirited performance and provides the best value in every segment in which it competes. More information on Chevrolet can be found at http://www.chevrolet.com.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.

---------------------------------------------------------------

If you're looking to order a new Camaro, please feel free to contact Ryan Yzquierdo's (the owner of Seibertron.com) father using the information below:

Kevin Yzquierdo
Sales & Leasing
Al Serra Auto Plaza - Grand Blanc, MI
Chevy-Buick-Hummer-Pontiac-Cadillac-GMC-Nissan-Honda

810-953-1766 Direct
616-283-0044 Cell

kevin@alserra.com

---------------------------------------------------------------

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

Transformers and G.I. Joe exclusives invade Comic-Con 2009

Transformers News: Transformers and G.I. Joe exclusives invade Comic-Con 2009
Date: Tuesday, July 21st 2009 10:25am CDT
Categories: Cartoon News, Comic Book News, Company News, Event News, Media, Press Releases
Posted by: Seibertron | Credit(s): Hasbro

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TRANSFORMERS and G.I. JOE Exclusives Invade San Diego Comic-Con 2009!

Transformers and G.I. Joe exclusives invade Comic-Con 2009

Signed by Frank Welker, MEGATRON himself, these Limited-Edition Comic-Con Exclusive Lithographs will be a Gift-with-Purchase for the first 350 Collector’s sets sold of the TRANSFORMERS: 25th Anniversary Matrix of Leadership Edition Collector’s Set

Transformers and G.I. Joe exclusives invade Comic-Con 2009

Also available will be the G.I. JOE: A Real American Hero The Complete Series Collector’s Set, with the first 350 copies sold featuring a limited edition lithograph autographed by G.I. JOE: Origins comic book artist Tom Feister

Don’t miss out! These must-have complete series collector’s sets of both G.I. JOE and TRANSFORMERS will be available exclusively and for the 1st time in person at the Shout! Factory booth! (#3749 in the main Hall)

Also, be sure to visit the booth on Saturday and Sunday for a chance to meet GRIMLOCK! Gregg Berger, who brought voices to Transformers’ GRIMLOCK, LONG HAUL and SKYFIRE as well as G.I. Joe’s SPIRIT, FIREFLY, CUTTER and RIP CORD will be signing collector’s sets as well as various memorabilia.

Transformers and G.I. Joe exclusives invade Comic-Con 2009

THE TRANSFORMERS: 25th Anniversary “Matrix of Leadership” Edition Collector’s Set

Brimming with over 38 hours of content, including the entire original animated “G1” series, a bounty of stellar extras featuring concept art, PSAs and HASBRO toy commercials, a special collectible 60-page book, and AUTOBOTS™ and DECEPTICON™ Magnets, this 16-DVD box set is another fan must-have. THE TRANSFORMERS: 25th Anniversary “Matrix of Leadership” Edition Collector’s Set is now available for sale exclusively at http://www.TransformersCollectorsSet.com/

Transformers and G.I. Joe exclusives invade Comic-Con 2009

G.I. JOE: A Real American Hero The Complete Series Collector’s Set

Loaded with over 50 hours of content, including the original Hasbro toy commercials, retrospective featurettes, scripts, a special collectible book featuring special introduction by actor Seth Green, 2-GB “Dog Tag” Flash Drive (USB 2.0) with 2 G.I. Joe’s Silent Comics and special Arashikage and Cobra tattoos, this 17-DVD box set is another fan must-have. The G.I. JOE: A Real American Hero The Complete Series Collector’s Set is now available for sale exclusively at http://www.GIJoeCollectorsSet.com/

# # #
About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, G.I. JOE, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

About Shout! Factory
Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit http://www.shoutfactory.com.

Transformers helps Hasbro exceed 2nd Quarter earnings expectations

Transformers News: Transformers helps Hasbro exceed 2nd Quarter earnings expectations
Date: Monday, July 20th 2009 4:44pm CDT
Categories: Company News, Press Releases, Toy News
Posted by: Delicon | Credit(s): Toy News Online

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Views: 11,727

In these days of dire economic forecasts, it is always uplifting to hear some positive financial news. Today, it is our pleasure to bring you just that, and better yet, our beloved Transformers are part of the reason.

Hasbro today released their 2nd quarter earnings and they have exceeded insider projections.

Here is an excerpt of an article today from Toy News Online.

US and Canada sales were $490.9 million, compared to $467.7 million in 2008. The results reflect growth in Transformers, GI Joe, Littlest Pet Shop, Nerf, Play-Doh, Furreal Friends and Tonka. The segment reported an operating profit of $56.3 million, compared to $43.7 million in 2008.

International segment sales fell to $276.2 million, compared to $293.7 million in 2008. The revenues include a negative foreign exchange impact of approximately $42.8 million.

The results reflect growth in Transformers, G.I. Joe, Littlest Pet Shop, Nerf, Play-Doh and Star Wars. The International segment reported an operating profit of $16.5 million, up from $14 million in 2008.


You may view the entire story here.

And for all the latest Transformers news, keep your browser right HERE at Seibertron.com!

Hasbro's 2009 Comic-Con Press Release

Transformers News: Hasbro's 2009 Comic-Con Press Release
Date: Friday, July 17th 2009 2:28pm CDT
Categories: Company News, Event News, Press Releases, Toy News
Posted by: Seibertron

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Views: 63,240

HASBRO SHOWCASES TOP ENTERTAINMENT PROPERTIES AT SAN DIEGO COMIC-CON


PAWTUCKET, RI – July 16, 2009 - Hasbro, Inc. (NYSE: HAS) returns to San Diego Comic-Con in 2009 with its iconic properties that have entertained fans of all ages for decades. Hasbro’s expansive portfolio of brands that have become part of the global pop-culture such as G.I. JOE, TRANSFORMERS, MY LITTLE PONY, and its licensed toy lines based on characters from the MARVEL and STAR WARS universes, will be on display in the Hasbro booth (#3213).

Following are the highlights of Hasbro’s Comic-Con showcase:

G.I. JOE
In 1964, the introduction of Hasbro’s G.I. JOE line created the “action figure” category. Since then, the G.I. JOE property has evolved, delivering a unique brand of action for each new generation. This summer, fans of all ages will see the G.I. JOE franchise taken to the next level with the major motion picture release of G.I. JOE: THE RISE OF COBRA, on August 7, from Paramount Pictures and Spyglass Entertainment, in association with Hasbro. The film focuses on an elite G.I. JOE team that uses the latest in next-generation spy and military equipment to fight the corrupt arms dealer DESTRO and growing threat of the mysterious COBRA organization. Hasbro’s 2009 product line allows fans of all ages to capture the excitement of the movie and recreate it in their own homes. The line features dozens of action figures, vehicles and playsets that long time G.I. JOE fans and a new generation of kids will want to add to their collection. In addition to the exciting and expansive new toy line, Hasbro will have several props from G.I. JOE: THE RISE OF COBRA on display in its booth including the SNAKE EYES and STORM SHADOW movie costumes.

MARVEL
It’s been an exciting year in the Marvel Universe with Marvel and Fox’s blockbuster movie, X-Men Origins: Wolverine as well as two new animated television series on Nickelodeon’s Nicktoons network – Wolverine and the X-Men and Iron Man: Armored Adventures. As the master toy licensee for Marvel’s incredible library of Super Hero properties, Hasbro is thrilled to display its highly anticipated toys and action figures for 2009 from its SPIDER-MAN, IRON MAN, WOLVERINE, MARVEL UNIVERSE and SUPER HERO SQUAD toy lines.

MY LITTLE PONY
Hasbro’s MY LITTLE PONY brand once again returns to Comic-Con. In 2009, the MY LITTLE PONY brand is bringing a whole new look to its core cast, and fans everywhere will be able to enjoy them through a variety of games, publishing and entertainment. Speaking of entertainment, look for the new MY LITTLE PONY DVD, Twinkle Wish Adventure, scheduled for release October 13, 2009. Collector fans will not be disappointed this year and should stop by the booth to check out a display of 18” Comic-Con and Junko Mizuno ponies. A 4.5" edition of the Comic-Con pony will be available for sale beginning at Comic-Con and later for sale at HasbroToyShop.com. And, later this year, look for a 4.5" version of the Junko Mizuno pony available for sale at HasbroToyShop.com and at specialty retailers. Bonnie Zacherle, one of the original designers of the MY LITTLE PONY brand, will be at the Hasbro booth on Saturday, July 25 from 10:00 a. m. – 12:00 p.m. for an autograph and sketching session.

STAR WARS
The STAR WARS: THE CLONE WARS™ television series continues to delight fans everywhere, and with Hasbro’s STAR WARS: THE CLONE WARS toy line, those same fans can enjoy recreating their favorite scenes from the series’ many episodes. While recreating your favorite STAR WARS scenes with Hasbro action figures and vehicles is always fun, this year it will be even more exciting, because Hasbro is hosting a special STAR WARS: THE CLONE WARS Diorama Contest! Details will be announced at this year’s Comic-Con as well as at http://www.hasbro.com/starwars beginning on July 23rd.

TRANSFORMERS
This summer, the colossal battle between the AUTOBOTS and the DECEPTICONS continued when “ROBOTS IN DISGUISE” once again invaded movie theaters around the world. TRANSFORMERS: REVENGE OF THE FALLEN from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, continues the story from the 2007 worldwide blockbuster film that finds two warring factions of robots colliding in a major battle on planet Earth. In 2009, Hasbro continues the legacy with its new line of movie-based TRANSFORMERS toys that capture the action and excitement of the new film. An extensive showing of the new line of action figures, vehicles and roleplay items will be on display in the Hasbro booth.

Of course, what would San Diego Comic-Con be without several Hasbro exclusives? Available at the HasbroToyShop booth (#3329) will be the following:

G.I. JOE: THE RISE OF COBRA 12” BARONESS Special Edition Figure
(Adult Collectible; Approximate Retail Price: $29.99)
Just in time for the release of G.I. Joe: The Rise of Cobra, due out on August 7th from Paramount Pictures and Spyglass Entertainment, in association with Hasbro, Hasbro introduces the first and only 12” BARONESS figure. The figure, in the likeness of BARONESS actress Sienna Miller as seen in the upcoming movie, features a soft goods trench coat and body suit as well as multiple signature weapons. The figure comes with an R. Black designed “COBRA recruiting poster” featuring BARONESS and features the “COBRA Office of Propaganda” seal of approval. The figure and poster come packaged together in a premium faux-leather box with embossed foil.

Hasbro's 2009 Comic-Con Press Release

Hasbro's 2009 Comic-Con Press Release

G.I. JOE: THE RISE OF COBRA 3 ¾” DESTRO 2-Pack Special Edition Figures
(Ages 4 and Up; Approximate Retail Price: $24.99)
Covertly retrieved from a G.I. JOE evidence storage facility and released by the “COBRA Office of Propaganda,” this special edition 3 ¾” DESTRO 2-Pack represents James “Destro” McCullen’s personal bound tome containing the history of the Clan McCullen. Opens to reveal two fully articulated 3 ¾” carded McCullen figures with masks and accessories as seen in G.I. Joe: The Rise of Cobra, as well as a timeline highlighting the weapons supplying escapades of each McCullen generation throughout history.

Hasbro's 2009 Comic-Con Press Release

INSIGHT:
(Special Edition Book; Approximate Retail Price: $29.95)
Hasbro and friends of Gianni Lopergolo, a Hasbro employee living with Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s Disease, are introducing Insight:, a book of Mr. Lopergolo’s stunning and unique photography of Hasbro’s G.I. JOE, MARVEL and STAR WARS action figures. Spanning Mr. Lopergolo’s eight year career at Hasbro, the book features over 90 images of action figures posed and photographed at Hasbro’s internal creative studios. Using simple props and a creative use of lighting and imagination, Mr. Lopergolo revolutionized how the toy maker photographs its beloved action figures. The high quality book features over 120 pages of images, some previously unreleased, for readers to explore and appreciate and will be available for immediate purchase at the HasbroToyShop booth at San Diego Comic-Con July 23-26 as well as online at http://www.HasbroToyShop.com. Sales of the book will benefit ALS Foundations and the family of the innovative artist. To learn more about Insight: visit http://www.hasbro.com/giannisbook.

LITTLEST PET SHOP COLLECTORS EXCLUSIVE
(Ages 4 and up; Approximate Retail Price $7.99)
This little kitty pet is showing her super hero side! Featuring comics-themed graphics plus painted-on shiny boots and a mask, this adorable friend is perfect for adding a little extra “pow!” to your LITTLEST PET SHOP pets collection. This HasbroToyShop Exclusive launches at San Diego Comic-Con 2009 and is also available at HasbroToyShop.com. Get this exclusive figure while supplies last.

MARVEL Wolverine MIGHTY MUGG
(Ages 6 & up; Approximate Retail Price: $14.99)
This Righteous Rebel with claws coming to you in exclusive foil packaging for Comic-Con. “Made from 100% Recycled AWESOME™!”, this X-Man sports a lovable sneer and retractable claws on both hands.

Hasbro's 2009 Comic-Con Press Release

MARVEL Universe – 3 ¾ 70th Anniversary Box Set
(Ages 4 & up; Approximate Retail Price: $39.99)
The Invaders are here! Celebrating 70 years of rich comic history, this exclusive box set pays tribute to a classic super team and four timeless Marvel characters. Featuring all original artwork by none other than Joe Quesada, each set includes four separate single carded figures: Captain America, the Original Human Torch, Prince Namor and the Red Skull. Sealed with a commemorative 70th anniversary magnet and stuffed with 4 “top secret” War Dept. files, you won’t want to miss this one!

Hasbro's 2009 Comic-Con Press Release

Hasbro's 2009 Comic-Con Press Release

Hasbro's 2009 Comic-Con Press Release

MY LITTLE PONY 2009 COLLECTORS EXCLUSIVE PONY
(Ages 3 and up; Approximate Retail Price: $14.99)
The popular special edition MY LITTLE PONY figure available at San Diego Comic-Con will have fans “split” in 2009. One side of the iconic MY LITTLE PONY figure features a super hero ready to “save the day” while her other half features a super villain alter ego ready to “rule the world.” This comic book inspired design comes in a very unique package intended to let both sides of this pony’s personality shine through two clear “peek-a-boo” MY LITTLE PONY silhouettes on either side of the colorful box. This HasbroToyShop Exclusive launches at San Diego Comic-Con 2009 and is also available at HasbroToyShop.com! Get this exclusive figure while supplies last.

Hasbro's 2009 Comic-Con Press Release

Hasbro's 2009 Comic-Con Press Release

STAR WARS LUKE SKYWALKER ACTION FIGURE
(Ages 4 & up; Approximate Retail Price: $9.99)
It was LUKE SKYWALKER’S boyhood dream to one day pilot an X-WING STARFIGHTER for the REBEL ALLIANCE – and when that day came, he was all smiles. Hasbro is offering a 3-3/4-inch “SMILING LUKE” action figure exclusively at Comic-Con 2009! Includes ladder and pilot helmet.

Hasbro's 2009 Comic-Con Press Release

Hasbro's 2009 Comic-Con Press Release

STAR WARS THE FORCE UNLEASHED STORMTROOPER COMMANDER ACTION FIGURE
(Ages 4 & up; Approximate Retail Price: $12.99)
Recruited from the intergalactic battle action of “The Force Unleashed” video game to the frontlines of Hasbro’s Comic-Con 2009 exclusives lineup, THE FORCE UNLEASHED STORMTROOPER COMMANDER action figure features highly detailed armor in the classic 3-3/4-inch scale.

Hasbro's 2009 Comic-Con Press Release

Hasbro's 2009 Comic-Con Press Release

TRANSFORMERS 25th ANNIVERSARY SOUNDWAVE Special Edition
(Ages 5 and Up; Approximate Retail Price: $49.99)
One of the most recognizable characters from the TRANSFORMERS brand lore, SOUNDWAVE is making a retro-comeback for San Diego Comic-Con in honor of the brand’s 25th Anniversary. Hasbro is re-releasing the original 1984 edition of the figure that will include four of the SOUNDWAVE character’s cassettes, two of which have not been released since the 80’s. The cassette characters include BUZZSAW, LASERBEAK, RATBAT and RAVAGE. The four figures fully convert between robot and cassette mode and fit into SOUNDWAVE when in cassette mode.

Hasbro's 2009 Comic-Con Press Release

Hasbro's 2009 Comic-Con Press Release

Hasbro's 2009 Comic-Con Press Release

Hasbro's 2009 Comic-Con Press Release

Hasbro's 2009 Comic-Con Press Release

TRANSFORMERS OPTIMUS PRIME MIGHTY MUGG Special Edition
(Ages 6 and Up; Approximate Retail Price: $14.99)
In honor of the 25th Anniversary of the TRANSFORMERS brand, OPTIMUS PRIME, leader of the AUTOBOTS and one of the most well known characters from the TRANSFORMERS brand lore, is getting the popular MIGHTY MUGGS line treatment for San Diego Comic-Con. This special edition OPTIMUS PRIME MIGHTY MUGG figure, which comes with a detachable cannon, shines with a metallic finish and comes in commemorative foil packaging.

Hasbro's 2009 Comic-Con Press Release

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

© Lucasfilm Ltd. & ® or ™ where indicated. All Rights Reserved.

HASBRO Names Leader for Hasbro-Discovery Communications Joint Venture Television Network

Transformers News: HASBRO Names Leader for Hasbro-Discovery Communications Joint Venture Television Network
Date: Thursday, July 16th 2009 11:05am CDT
Categories: Cartoon News, Company News, People News, Press Releases
Posted by: First Gen | Credit(s): HASBRO

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Pawtucket, R.I.- In a press release issued today by Hasbro, Inc. (HAS NYSE), the person who's been appointed lead in the HASBRO/ Discovery Communications Joint Venture Television Network has been announced.

Margaret Loesche, who has been working in children's entertainment for over 30 years, will be assuming the position of President and Chief Executive Officer of the companies’ multi-platform, yet to be named, joint venture.

An excerpt from the official release:

The winner of multiple Emmy and other industry awards, Loesch has almost four decades of unparalleled success in children’s and family entertainment. Her extensive resume includes the development and production of some of the most iconic programs in children’s television, such as Smurfs, Mighty Morphin’ Power Rangers, Jim Henson’s Muppet Babies, Animaniacs, Transformers and the award-winning pre-school educational series Bear in the Big Blue House, among many others.

As a chief executive, Loesch’s experience includes the launch and international expansion of Fox Kids Network, the creation of the U.S. Hallmark Channel, leadership of Marvel Comics’ film production arm, Marvel Productions, and, most recently, the co-founding of family media company, The Hatchery. She also serves on the board of trustees of Sesame Workshop, producers of educational children’s programs, including Sesame Street, and is on the advisory board of the Coalition for Quality Children’s Media.

“Margaret is the perfect match for the network that Hasbro and Discovery are developing,” said Brian Goldner, Hasbro’s President and CEO. “Her consistent track record of creating groundbreaking children’s programming and successfully launching new networks is a blueprint for what we want this joint venture to be. We look forward to working with Margaret, and the team she assembles, to build a powerful and immersive new destination for family entertainment that engages both children and parents alike.”


Seibertron.com would like to congratulate Margaret Loesche on her appointment to the new position and look forward to its projected launch in the Summer of 2010.

To read the entire press release, click here.

Help HASBRO Fight Lou Gehrig's Disease

Transformers News: Help HASBRO Fight Lou Gehrig's Disease
Date: Wednesday, July 15th 2009 7:44pm CDT
Categories: Company News, Media, People News, Press Releases, Toy News
Posted by: Tigertrack | Credit(s): HASBRO, Inc.

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HASBRO is sponsoring a project to help raise money for ALS or Lou Gehrig's disease by selling a book of toy diorama photography by an artist who uses their toys in diorama's for advertising. The book is called insight: Photography and Dioramas by Gianni Lopergol.

The toys listed as featured in the photographic compilation are said to be Star Wars, G.I. Joe, and Marvel Super Heroes.

While technically not a Transformers item for sale, it does appeal to the crowd on this site because many of us collect other toys, or are fans of photography of them, or diorama creation. And of course, not only is it an interesting book, but it also serves to help a great cause.

You can see a link to the item on HASBRO's website, and a pre-order for the book at hasbrotoyshop.

insight: is a 128-page, full-color photography book from former Hasbro photographer, Gianni Lopergolo. A trailblazing artist, Gianni reinvented the way product photography was done at Hasbro, using unconventional lighting techniques and building scene-stealing dioramas from everyday objects. Now in the fight of his life, Gianni has been battling ALS, also known as Lou Gehrig’s Disease, for three years. No longer able to work, and with the help of his friends, Gianni recently realized his lifelong dream of publishing a book of his photography. Featuring the much-loved G.I. JOE, Marvel and Star Wars product lines, insight: displays over 90 of Gianni’s favorite images and even includes some previously unreleased photos. Hasbro is proud to present this book in support of the National ALS Association and a private fund to be established for Gianni’s three young sons.


Help HASBRO Fight Lou Gehrig's Disease

Help HASBRO Fight Lou Gehrig's Disease

Help HASBRO Fight Lou Gehrig's Disease


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Auto Assembly 2009 Update- 'Milestones' Competitions

Transformers News: Auto Assembly 2009 Update- 'Milestones' Competitions
Date: Wednesday, July 15th 2009 10:50am CDT
Categories: Event News, People News, Press Releases
Posted by: Tigertrack | Credit(s): Simon Plumbe, Auto Assembly 2009

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An update from Simon Plumbe, Auto Assembly Organizer---


If you're planning on pre-booking for Auto Assembly 2009, you now have the chance to win a FREE pass to Auto Assembly 2010 with our great "Milestones" competition...

The first of these is what I am calling our “Milestone Draw”. Over the last few years, we have set various attendance records for Auto Assembly. As this is the 20th Anniversary of Infinite Frontiers, the organisation behind Auto Assembly, we wanted to look at some of the really big milestones for the convention and celebrate what we have achieved over the years and we want to acknowledge these "milestones" by rewarding those attendees who help us reach those figures again. Quite simply, when a person registers and their ticket number matches each of these key numbers then they will receive a FREE ticket to Auto Assembly 2010!!

We have decided to set these target figures at 320 (Auto Assembly 2004's attendance figure which was our first weekend convention), 400 (Auto Assembly 2006), 409 (when we first broke the European record in 2005), 423 (which is the current European record that we set last year), and 500 which is the “glass ceiling” that every UK convention has been aiming for for years!! The 320 figure was reached a short while ago and the winner is Paul Jones who will receive a free ticket for Auto Assembly 2010 and we are VERY close to reaching the next milestone so anyone who books within the next few days could be ticket number 400 or 409!

Don't worry if you have already pre-registered though as there is still a chance for you to get a ticket for Auto Assembly 2010 as we will once again be running our Pre-Registrant Prize Draw. Every pre-registrant will be entered into a prize draw to win a family ticket to Auto Assembly 2010 and possibly some other prizes as well!

The final one is another biggie and is where we are literally going to be giving away FREE tickets to the convention this year!! This is something brand new we are doing for Auto Assembly 2009 to celebrate the 25th Anniversary of Transformers and to thank everyone for their support over the years. This is something that we secretly started back in June where we did a random draw each time someone registered for the convention. As we receive each booking, we are doing a random draw with a 100-sided die and if we roll a 100 then that person gets the price of their ticket refunded in FULL! This will only apply to pre-registrants who have booked from 1st June 2009 onwards and this is running in parallel with the other competitions so it’s possible that someone could get their ticket for this year free AND a ticket for Auto Assembly 2010!

For full details on Auto Assembly 2009 and to book your tickets, visit the website at www.autoassembly.org.uk

Simon Plumbe
Auto Assembly 2009

Auto Assembly 2009 is a non-profit making convention for fans of Transformers and is being held on 15th - 16th August 2009 at the Holiday Inn Birmingham City Centre, Birmingham, England.


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SDCC 2009: Friday July 24th Schedule of Events Announced

Transformers News: SDCC 2009: Friday July 24th Schedule of Events Announced
Date: Friday, July 10th 2009 6:16pm CDT
Categories: Comic Book News, Event News, Press Releases
Posted by: First Gen | Credit(s): San Diego Comic Convention

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With the San Diego Comic Convention event dates closing in on us fast, the official homepage for the event has announced its schedule of events for Friday, July 24th 2009.

Officially deemed "Star Wars Day", there will be alot more going on then just a catering to fans of Darth Vadar and Boba Fett. HASBRO will have alot of presence along with IDW Publishing during the "The Great Transformers/ G.I. Joe Crossover" Panel.

12:00-1:00 The Great Transformers/G.I. Joe Crossover— Giveaways and announcements pack this panel with more excitement than Snake Eyes versus Starscream! If you've ever enjoyed G.I. Joe or Transformers, then come on down and learn about all the cool new things going on with both—from comics to video games to cool movie prop memorabilia! Flint Dille (G.I. Joe, Transformers original cartoons), Robert Atkins (G.I. Joe artist), Mike Costa (G.I. Joe, Transformers writer), and others present a look at the road ahead for both franchises, courtesy of IDW. Room 32AB

Check out the full schedule of events here.

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Transformers Podcast: Twincast / Podcast #98 - Combiner Wars
Twincast / Podcast #98:
"Combiner Wars"
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Posted: Thursday, August 14th, 2014