June 11, 2012
Hasbro Film, Television Programming and Licensed Merchandise Driving Global Retail Growth
LAS VEGAS--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) is set to arrive at the 2012 International Licensing Expo in Las Vegas on June 12 to showcase its global mega brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, MONOPOLY, PLAYSKOOL and G.I. JOE. Ranked as a top 10 global licensor based on annual retail sales, Hasbro is continuing to expand its worldwide licensing programs, invest in resources and talent and generate incremental revenues from merchandise, digital gaming, box office and television programming.
"Hasbro continues to accelerate its retail footprint based on highly innovative and on-trend licensed merchandise and supporting programs that resonate with today's global consumer," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro. "Our track record and relationships with retailers and licensees worldwide has positioned the company to become the preeminent provider of immersive lifestyle brand experiences for the entire family."
This year's show lineup underscores Hasbro's global momentum at retail through key licensing categories including apparel, publishing, consumer electronics, digital gaming, home, food, and toys. Brands such as BATTLESHIP, TRANSFORMERS, MY LITTLE PONY and LITTLEST PET SHOP are also anchored by major motion picture releases as well as hit television programming created by Hasbro Studios and broadcast on more than 30 networks in more than 160 countries.
Hasbro's iconic TRANSFORMERS brand has become one of the most successful entertainment franchises of the 21st century and features the heroic AUTOBOTS and the villainous DECEPTICONS engaged in an epic battle on multiple story telling platforms including film, television, digital gaming, publishing and theme parks. Hasbro provides its broad TRANSFORMERS fan base with high value, age-appropriate merchandise including digital gaming, toys, apparel, sporting goods and more.
MY LITTLE PONY
The MY LITTLE PONY franchise continues to be a worldwide favorite with fans of all ages, largely fueled by the global popularity of the MY LITTLE PONY: FRIENDSHIP IS MAGIC animated series which airs in more than 160 countries and is also available on iTunes as well as Netflix. The extensive merchandising program reaches across all major categories including apparel, publishing, toys and accessories.
LITTLEST PET SHOP
Ranked as one of the toy industry's top brands for girls as well as one of the hottest lifestyle properties, the demand for LITTLEST PET SHOP remains strong in 2012 with licensed products in more than 20 categories, including apparel, accessories, publishing and domestics. The momentum will continue to roll throughout the year as tween girls eagerly await the launch of the new Hasbro Studio animated comedy series that centers on the life of a fun-loving, human character, Blythe and the adventures of the pets that she cares for at the LITTLEST PET SHOP. The series is slated to premiere later this year in the U.S., with expected international expansion to follow.
Hasbro continues to expand its NERF franchise through targeted social media campaigns, cutting-edge technology and captivating competitive events. With more than 60 licensees signed on, the No. 1 blaster property will expand its presence in a host of licensing categories, including sporting goods, electronics, accessories and apparel. The NERF brand provides fans with the ultimate in exciting, high-action gear for competitive play with key collaborations such as the Nike and NBA All-Star Kevin Durant program, as well as the edgy fashion statements created by Second Chance and No Fear in Europe.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved
Los Angeles Times wrote:The move surprised even the film's director, Jon M. Chu, who early this week still expected the movie to open next month.
In an interview Monday with The Times, the 32-year-old director expressed excitement about the impending release date and a new trailer, and sounded like a filmmaker who felt he had already cleared the toughest hurdles of post-production.
"It's been a crazy journey but we're almost there," he said. "I'm excited for people to finally see it or even finally get a glimpse. I'm really excited about it."
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Hasbro, Inc (NASDAQ:HAS - News), and Paramount Pictures, announced today that G.I. JOE: RETALIATION will now be released in 3D. The film, originally slated for release in June 2012, is scheduled to be released March 29, 2013.
“It is increasingly evident that 3D resonates with movie-goers globally and together with Paramount, we made the decision to bring fans an even more immersive entertainment experience,” said Brian Goldner, Hasbro’s President and CEO.
“In 2012, we continue to have several strong motion picture and television entertainment backed properties that are selling well at retail and our entertainment strategy remains strong and on-track,” Goldner said. “Through our own Hasbro Studios for television and in partnership with several movie studios including Paramount, Universal, Sony and Relativity, we are creating entertainment experiences around many of our highly popular iconic brands. For the full year 2012, we continue to believe, absent the impact of foreign exchange, we will again grow revenues and earnings per share.”
Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company’s potential performance in 2012, including with respect to its revenues and earnings per share, and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, manufacture, source and ship new and continuing products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to profitably recover the Company’s development, manufacturing, marketing, royalty and other costs; (ii) global economic conditions, including recessions, credit crises or other economic shocks or downturns which can negatively impact the retail and/or credit markets, the financial health of the Company’s retail customers and consumers, and consumer and business confidence, and which can result in lower employment levels, less consumer disposable income, and lower consumer spending, including lower spending on purchases of the Company’s products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) other economic and public health conditions in the markets in which the Company and its customers and suppliers operate which impact the Company's ability and cost to manufacture and deliver products, such as higher fuel and other commodity prices, higher labor costs, higher transportation costs, outbreaks of disease which affect public health and the movement of people and goods, and other factors, including government regulations, which can create potential manufacturing and transportation delays or impact costs; (v) currency fluctuations, including movements in foreign exchange rates, which can lower the Company’s net revenues and earnings, and significantly impact the Company’s costs; (vi) delays, increased costs or difficulties associated with the development and release of planned entertainment supporting the Company’s products and brands and consumer interest in and acceptance of such entertainment; (vii) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company’s customers or changes by the Company’s customers in their purchasing or selling patterns; (viii) greater than expected costs, or unexpected delays or difficulties, associated with the Company’s investment in its joint venture with Discovery Communications, LLC, to operate THE HUB network and the creation of new content to appear on the network and elsewhere; (ix) consumer interest in and acceptance of the joint venture network, and programming created by Hasbro Studios, and other factors impacting the financial performance of the joint venture and Hasbro Studios; (x) greater than expected costs or unexpected delays or difficulties associated with the creation of Hasbro’s Gaming Center of Excellence and the execution of the Company’s strategy for driving innovation and immersive play experiences in its gaming business; (xi) unexpected delays or difficulties in the Company’s execution of its plans to drive growth and increased profitability in its U.S. and Canada business; (xii) the inventory policies of the Company’s retail customers, including retailers’ potential decisions to lower the inventories they are willing to carry, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half and fourth quarter of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve tight and compressed shipping schedules; (xiii) work stoppages, slowdowns or strikes, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xiv) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xv) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees in a competitive environment; (xvi) concentration of manufacturing for many of the Company’s products in the People’s Republic of China and the associated impact to the Company of public health conditions and other factors affecting social and economic activity in China, affecting the movement of products into and out of China, and impacting the cost of producing products in China and exporting them to other countries; (xvii) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xviii) other market conditions, third party actions or approvals and the impact of competition which could reduce demand for the Company’s products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; (xix) the risk that anticipated benefits of acquisitions may not occur or be delayed or reduced in their realization; and (xx) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission (“SEC”) filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.
Hasbro, Inc. (NASDAQ:HAS - News) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. The Company’s five major motion pictures to date have generated more than $3 billion dollars at the global box office. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. Programming in the U.S. is distributed on The Hub TV Network, a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at http://www.hasbro.com.
Hub TV Network Receives 14 Daytime Emmy Nominations
For Immediate Release
May 9, 2012
PROGRAMMING ON THE HUB TV NETWORK HONORED WITH 14 DAYTIME EMMY® AWARD NOMINATIONS AND ONE EARLY WIN FOR ‘TRANSFORMERS PRIME’
Nominations for Series “Transformers Prime,” “R.L. Stine’s The Haunting Hour: The Series,” “Family Game Night,” and “My Little Pony Friendship is Magic”
LOS ANGELES – Original television series on The Hub Television Network were honored with 14 nominations this morning when the National Academy of Television Arts & Sciences (NATAS) announced this year’s Daytime Emmy® Awards honoring outstanding achievements in all fields of daytime television production. The programming on The Hub TV Network, a destination for kids and their families, was honored with the multiple nominations and one earlyDaytime Emmy®Award win for Outstanding Individual Achievement in Animation for “Transformers Prime.”
In addition to its nomination for Outstanding Special Class Animated Program, “Transformers Prime” was also nominated in three other categories. “R.L. Stine’s The Haunting Hour: The Series” received seven nominations. The pop-culture phenomenon series “My Little Pony Friendship is Magic” earned two nominations, while game show host Todd Newton of “Family Game Night” gained his second consecutive nomination.
“We’re thrilled that our programming has been honored with multiple nominations. It’s a significant recognition of our commitment to being a destination for quality programming,” said Margaret Loesch, President and CEO, The Hub. “It’s also a deserving salute to the outstanding work of the many individuals at our various production companies who make these great programs.”
“Transformers Prime” (Saturdays at 8:30 p.m. ET/5:30 p.m. PT) is produced by Hasbro Studios. “R.L. Stine’s The Haunting Hour: The Series” (Saturdays at 5 p.m. ET/2 p.m. PT) is produced by Front Street Pictures in association with The Hatchery, LLC. “My Little Pony Friendship is Magic” (Saturdays at 1 p.m. ET/10 a.m. PT) and “Family Game Night” (Saturdays at 3 p.m. ET/12 noon p.m. PT) are also produced by Hasbro Studios.
A full list of The Hub’s Daytime Emmy® Award nominees follows:
OUTSTANDING SPECIAL CLASS ANIMATED PROGRAM
Roberto Orci, Executive Producer
Stephen Davis, Executive Producer
Shuzo Shiota, Executive Producer
Alex Kurtzman, Executive Producer
Jeff Kline, Executive Producer
Duane Capizzi, Supervising Producer
Mandy Safavi, Producer
Rafael Ruthchild, Producer
Shinji Santoh, Producer
Meiko Sato, Line Producer
Therese Trujillo, Animation Producer
OUTSTANDING GAME SHOW HOST
TODD NEWTON, as HOST
“Family Game Night”
OUTSTANDING PERFORMER IN A CHILDREN'S SERIES
DAKOTA GOYO, as JOSH
“R.L. Stine's The Haunting Hour: The Series”
OUTSTANDING ACHIEVEMENT IN COSTUME DESIGN/STYLING
“R.L. Stine's The Haunting Hour: The Series”
Farnaz Kahaki-Sadigh, Costume Designer
Natalie Simon, Costume Designer
OUTSTANDING DIRECTING IN AN ANIMATED PROGRAM
David Hartman, Supervising Director
Vinton Heuck, Director
Shaunt Nigoghossian, Director
Todd Waterman, Director
Jamie Simone, Voice Director
“R.L. Stine's The Haunting Hour: The Series”
Neill Fearnley, Director
Ken Friss, Director
OUTSTANDING INDIVIDUAL ACHIEVEMENT IN ANIMATION
Christophe Vacher, Supervising Color Designer
OUTSTANDING ACHIEVEMENT IN MAKEUP
“R.L. Stine's The Haunting Hour: The Series”
Debbie Lelievre, Key Makeup Artist
Sarah Bergeest, Key Makeup Artist
OUTSTANDING ORIGINAL SONG - CHILDREN'S AND ANIMATION
“My Little Pony Friendship is Magic”
Daniel Ingram, Composer & Lyricist
“My Little Pony Friendship is Magic”
Find A Pet
Daniel Ingram, Song Writer
OUTSTANDING ACHIEVEMENT IN SINGLE CAMERA EDITING
“R.L. Stine's The Haunting Hour: The Series”
Charles Robichad, Editor
OUTSTANDING ACHIEVEMENT IN SINGLE CAMERA PHOTOGRAPHY (FILM OR ELECTRONIC)
“R.L. Stine's The Haunting Hour: The Series”
Michael Balfry, Director of Photography
OUTSTANDING ACHIEVEMENT IN SOUND EDITING – ANIMATION
Robbi Smith, Dialogue Editor
Robert Poole II, Sound Effects Editor
Roy Braverman, Foley Editor
OUTSTANDING ACHIEVEMENT IN SOUND MIXING - ANIMATION
Ray Leonard, Re-Recording Mixer
Mike Bieriger, Re-Recording Mixer
About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at http://www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches over 64 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.
Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork
Note: For artwork, visit http://www.press.discovery.com
[a]list: How did you get a chance to do a game based on an original take on Transformers in the first place?
Peter Della Penna: It was pretty obvious to us and Activision, that our studio capabilities and sensibilities were a great fit for the Transformers license. Also, it was perfect timing for us to develop a Transformers game that was not based on the film property and did not interfere with the movie franchise release schedule. The natural place for us to go was back to our childhood roots in G1 and start telling the story of Transformers before they came to earth.
[a]list: What are ways that you look to bring in fans of the classic cartoon series? Do you try and tap veteran voice actors?
Greg Agius: Authenticity is our biggest strength at High Moon Studios. You walk around the studio and you see G1 fans everywhere. I'd say that bleeds through to the game in every way. The look and the feel all are heavily inspired by G1. But everything is updated so that it feels right and up to date with the look of a modern game. Landing original G1 voices like Peter Cullen to voice Optimus Prime and Gregg Berger to do Grimlock is another key. Transformers: Fall of Cybertron reboots your childhood and makes it cool again!
[a]list: What games do you try to emulate as far as being successful with a classic brand? Do you try and learn something from the recent Batman and Spider-Man games?
Peter Della Penna: Game wise I would say both Batman and Spider-Man are great references. Especially the Batman Arkham series where everything you do in those games drives the player back to the core of what makes Batman so cool. For us, it's about transformation and the variety of awesome characters in the Transformers lore.
Hasbro Announces Its Newest Sustainable Packaging Initiative; Company to Improve Product-to-Packaging Ratios for Range of Global Brands
Effort will reduce environmental impacts by minimizing material used
PAWTUCKET, R.I.--(BUSINESS WIRE)-- Global branded play leader Hasbro, Inc. (NASDAQ: HAS) today announced plans to reduce materials used in product packaging for many of its highly popular global brands, including MY LITTLE PONY, NERF and PLAY-DOH. This new initiative will result in an approximate 15 percent improvement in the average product-to-package ratio of brands and products included in the initiative, with retail availability of Hasbro products in the more environmentally-efficient packaging beginning this year.
Over the next two years, retailers and consumers will begin to see an even broader range of packaging efficiencies put in place, including redesigned disposable boxes and blister packs that use less material. As an example, a more efficient package design for the 2013 MY LITTLE PONY assortment pack is expected to reduce the size of shipping containers by 20 percent, creating transportation efficiencies.
Packaging that serves the dual purpose of long-term storage, such as game boxes, is not included in the initiative.
"Improving Hasbro's product-to-package ratio underscores our long-standing commitment to environmental sustainability," said Duncan Billing, Hasbro's Global Chief Development Officer. "This initiative is designed to streamline our manufacturing processes and reduces our use of natural resources, providing consumers with more manageable and environmentally responsible packaging for our products."
Reducing total packaging size is the most recent effort in a series of sustainable packaging initiatives by Hasbro, all of which are designed to minimize the environmental impact, including:
•Phase-out of PVC in packaging: In 2011, Hasbro announced plans to eliminate PVC from all new core toy and game packaging beginning in 2013.
•Elimination of wire ties: In 2011, Hasbro replaced all wire ties in its packages with ties made from paper rattan or bamboo mix to reduce environmental impact. The effort eliminated approximately 34,000 miles of wire ties — more than enough to wrap around the circumference of the Earth.
•Increasing recycled content: In 2011, Hasbro achieved its goal to derive at least 75 percent of paper and board packaging from recycled material, or from sources that practice sustainable forest management. By 2015, Hasbro plans to increase that target to 90 percent.
•Responsible paper sourcing policy: Hasbro implemented an aggressive paper sourcing policy in 2011, providing guidelines for suppliers regarding sustainable paper sourcing to help ensure that paper used in Hasbro products aligns with the company's commitment to environmental sustainability. Among the policy's key requirements is the expectation that suppliers will source paper with as much post-consumer recycled content as practical and financially viable. The company has communicated the policy to its suppliers, and has made it a part of its company-wide quality assurance procedures.
In addition to these leading sustainable packaging initiatives, Hasbro is committed to continuous improvement in corporate social responsibility. The company's CSR efforts focus on three key priorities: product safety, manufacturing ethics and environmental sustainability.
In recognition of Hasbro's companywide CSR efforts, the Ethisphere Institute named the company one of the "2012 World's Most Ethical Companies" in March 2012. Hasbro was also included among the 2012 winners of the U.S. Environmental Protection Agency's Climate Leadership Awards, which recognize corporate, organizational and individual leadership in addressing climate change and reducing greenhouse gas (GHG) emissions.
To learn more about Hasbro's CSR progress, please visit http://www.hasbro.com/csr.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies." Learn more at http://www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
Gary Serby, 401-727-5582
Debbie Hancock, 401-727-5401
Source: Hasbro, Inc.
News Provided by Acquire Media
Diamond Select Toys and IDW to Unleash the Battle Beasts at C2E2!
TImonium, MD (April 12, 2012) – Since 2010, Diamond Select Toys has been searching to find the right partner to introduce their Battle Beasts brand to a broader audience. Now the search is over, and DST and IDW Publishing have teamed up to immortalize a new breed of Beasts! At this year's Chicago Comic and Entertainment Expo (C2E2), which runs from April 13-15, the two companies will offer a taste of what's to come: DST will give out an ashcan preview of IDW's upcoming BATTLE BEASTS comic-book mini-series, as well as an exclusive promo Minimate of one of the book's lead characters!
“We are thrilled to have found a partner in IDW, a company that understands toy fans just as well as they understand comic book fans,” said director of Diamond Select Toys Chuck Terceira. “Their experience with licensed comic books -- and with the dedicated fan bases they write for on a monthly basis -- is proof that the Battle Beasts brand is in the right hands, and we look forward to working with them for this mini-series, and, hopefully, beyond!”
The mini-series is written by Bobby Curnow (Godzilla Legends, Night of 1000 Wolves) and penciled by Valerio Schiti (Teenage Mutant Ninja Turtles: Donatello, Dungeons & Dragons: Eberron). It focuses on a group of renegade Beasts who return to Earth to protect the ultimate weapon (and the human who activated it) from an armada of their violent brethren. The ashcan will reprint the first eight pages of issue #1 in full color, and fans will be able to get a free translucent Minimate of the ram Vorin while supplies last. Both will be given away during C2E2 by DST at booth #311.
“BATTLE BEASTS is a great fit for IDW”, said writer Bobby Curnow. “What's so important about toys is they enable kids to build worlds in their imaginations, and create stories for those worlds. Since I never really grew up, getting the chance to help create the new Battle Beasts in comic form has been a fantastic and supremely fun experience. The world has been turned upside down with the arrival of the Battle Beasts, and we're going to have a great time showing just how crazy things get. IDW has a lot of experience finding riveting stories in toy-based licenses, and I hope BATTLE BEASTS is no exception. I know for a fact that Valerio is knocking it out of the park. His art is going to floor a lot of people.”
And the excitement does not stop there -- at San Diego Comic-Con (July 11-15), IDW will launch the BATTLE BEASTS mini-series with issue #1, and DST will unveil the first full wave of Battle Beasts Minimates, which will be in stores in late fall of 2012! The first wave of two-packs will focus heavily on characters who appear in the comic, and will have a gameplay element, as well. DST will also have an exclusive two-pack of Battle Beasts for sale at the show.
Minimates are 2-inch minifigures created by Art Asylum in 2002. This year marks the brand's 10th anniversary, and in that time Diamond Select Toys and Art Asylum have released over 1,000 Minimates for nearly 50 separate licenses. Highly detailed and highly poseable, each Minimate features 14 points of articulation and comes with plenty of interchangeable parts and accessories.
Visit BattleBeast.com for more information about the comic book and toy line.
Visit IDWPublishing.com to sign up for updates and learn more about the company and its top-selling books.
BATTLE BEASTS #1 ($3.99, 32 pages, full color) will be available in stores in July 2012. Diamond order code:
About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS and G.I. JOE, Paramount’s Star Trek; HBO’s True Blood; the BBC’s DOCTOR WHO; Nickelodeon’s Teenage Mutant Ninja Turtles; Toho’s Godzilla; Wizards of the Coasts Magic: The Gathering and Dungeons & Dragons; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, and Yoe! Books, a partnership with Yoe! Studio.
IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot, while Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film.
About Diamond Select Toys
Diamond Select Toys and Collectibles, LLC, was founded in 1999 by sister company Diamond Comic Distributors, Inc. Headquartered in Timonium, MD, Diamond Select Toys was envisioned to create unique and exciting collectibles for children and adults alike, and today the company licenses a wide range of pop culture properties from partners such as Marvel Enterprises, Microsoft, Universal Studios, Twentieth Century Fox, Hasbro, MGM and Sony Pictures. In 2007, Diamond Select Toys acquired select assets of the New York based Art Asylum, creators of the global Minimates brand. Minimates have been recognized as the #1 selling block figure in the world and were the first toys ever to be inducted into the ToyFare Magazine Hall of Fame. In addition to Minimates, Diamond Select Toys manufactures a broad variety of products for the specialty and mass markets, including figures, statues, banks, role-play items, replicas and housewares.
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