Activision wrote:FOR IMMEDIATE RELEASE
TRANSFORMERS: FALL OF CYBERTRON VIDEO GAME OFFICIALLY ANNOUNCED FOR 2012
Details of Successor to the Critically Acclaimed War for Cybertron Game Revealed in Upcoming Game Informer Magazine Cover Story
Santa Monica, CA - October 6, 2011 - Gamers will finally experience the epic battles that shaped the history of the AUTOBOTS and DECEPTICONS with the fall 2012 release of Activision Publishing, Inc.'s (Nasdaq: ATVI) TRANSFORMERS: FALL OF CYBERTRON for the Xbox 360® and PlayStation®3 computer entertainment system. Currently in development by the acclaimed team at High Moon Studios, TRANSFORMERS: FALL OF CYBERTRON takes fans through the final, darkest hours of the civil war between the AUTOBOTS and DECEPTICONS as they fight for control of their dying planet, ultimately leading to their storied exodus from home.
More information about the upcoming game can be found in the November 2011 cover story of Game Informer magazine on sale beginning October 14, which will feature never before seen artwork and dual, limited edition covers. Eager fans can visit http://www.GameInformer.com for updated news, features, interviews and videos throughout the next few weeks.
"High Moon Studios is an extremely talented development team having raised the bar of gameplay and TRANSFORMERS authenticity in their games," said David Oxford, Executive Vice President at Activision Publishing. "TRANSFORMERS: FALL OF CYBERTRON is an extraordinary project both for the studio and the TRANSFORMERS gaming legacy - the stakes are higher and the scale much larger than ever before, and we absolutely cannot wait for fans to see all the new characters and epic action that awaits them."
"Hasbro has worked hand in hand with Activision to create a fully original storyline that details the climactic battles leading to the famed exodus of the TRANSFORMERS characters from CYBERTRON," said Mark Blecher, SVP of Digital Media and Marketing, Hasbro. "Our team at Hasbro is looking forward to exploring and expanding the TRANSFORMERS story again with an incredible blockbuster video game that will blow fans away next year."
For more information and exclusive updates, fans can visit http://www.facebook.com/transformersgame and follow the team via Twitter @HighMoonStudios.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.
Cautionary Note Regarding Forward-looking Statements:Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Game © 2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.
All other trademarks and trade names are the properties of their respective owners.
Paramount Home Entertainment wrote:TF3 BATTLE ZONE app to launch in conjunction with DVD/Blu-ray release of Transformers: Dark of the Moon on 9/30
Paramount Home Entertainment is taking the epic battle between the legendary AUTOBOTS and DECEPTICONS to the streets with an all-new social networking app arriving in conjunction with the Blu-ray and DVD debut of the $1 billion global hit Transformers: Dark of the Moon on September 30, 2011.
TF3 Battle Zone (www.tf3battlezone.com) adds another layer of interaction to existing social networks by leveraging the Foursquare API. Users can choose their side and defend their city by claiming and defending real-world territory every time they check into a location. The mobile apps for Apple iOS, Android or HTML5-compatible devices turn any location into a BATTLE ZONE and bring the fight to the world's largest social network on the official TRANSFORMERS Facebook page (http://www.facebook.com/transformersmovie). Link TF3 Battle Zone to your foursquare, Twitter or Facebook profile to join the geo-social battle for world domination!
Developed by the UK-based Project Zebra, Ltd., the TF3 Battle Zone app will launch on Apple’s iOS, Google’s Android, HTML5 and Facebook on September 30th.
App Store wrote:The war for earth is coming to a town near you in the new TRANSFORMERS social networking application, TF3 Battle Zone! Choose your side between the AUTOBOTS or DECEPTICONS and defend your city by claiming real-world territory using the foursquare API. Turn any location into a BATTLE ZONE with this innovative social networking app and link TF3 Battle Zone to your foursquare, Twitter or Facebook profile to join the geo-social battle for world domination!
Transformers: Dark of the Moon is available on Blu-ray™/DVD Combo Pack and for Digital Download and On Demand
- You must be connected to the internet to use this app.
"The lure of the TRANSFORMERS saga starts a new chapter as all foes return, legendary heroes rise, and new ones are found in unlikely places. The new CGI animated series TRANSFORMERS PRIME, which currently airs on The Hub television network and is a Hasbro Studios production, deepens the epic mythology of both the AUTOBOTS and DECEPTICONS, while starting fresh for a new generation of fans. Arch rivals the AUTOBOTS and the evil DECEPTICONS, lead by MEGATRON once again face-off in their rivalry for control of Earth in this new show. Celebrate the triumphant return of the AUTOBOTS through cutting-edge CGI animation with TRANSFORMERS PRIME - DARKNESS RISING. Early 2011, loyal TRANSFORMERS fans, as well as families and kids, were introduced to this visually stunning five-part miniseries on The Hub. OPTIMUS PRIME, BUMBLEBEE, ARCEE, AUTOBOT RATCHET, BULKHEAD, and many others are back to "roll out" against MEGATRON's latest attempt to conquer Earth. And MEGATRON proves to be more powerful than ever, having acquired a rare element that allows him mastery over life itself. OPTIMUS PRIME and the AUTBOTS may be few against the DECEPTICON hordes, but they find increased strength through bonds forged with three human teenagers, taking the human drama to levels as yet unseen by the franchise."
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