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More villains in MPM line? (MPM-1 Starscream already present, but..)
Would love to do that, more MP figures to talk about later in the year, but we do want to balance out the factions.
Difference between MPM and Studio Series, in terms of character selection in particular?
Global accessibility with Studio Series so as many as possible, MPM is more selective by its nature. Trying to catch a new generation of grown kids too. Attempt to create entirely new toys for this demographic, and have fun with the line later down the road.
Bumblebee movie shift affecting the line?
Not in release (April 2018), they were supposed to come out together but only some characters have been moved later to coincide with June release. Studio Series collection will host the movie line, but not intended as a catch-all (Thundercracker an exception). Robot modes are scale-accurate, fit a collector shelf, cautious about the numbering system, a narrative woven into it, including backgrounds and cut-outs.
Future of Generations?
Power of the Primes ends in 2018. War for Cybertron starting in January 2019, no reveal of the new fiction yet so plenty of speculation welcome.
Why another trilogy?
It helps and invites new fans into the franchise, casual fans and kids. Trilogy invites to speculate, not lead to an ecosystem – it’s a storytelling universe, as per Hasbro blueprint.
Comments on unification of Takara Tomy and Hasbro?
The relationship and cooperation has always been there, this just allows for bringing multiple fandom factions – allowing things like Movie Masterpiece and Takara Tomy Masterpiece lines to be accessible to everyone. Cooperation is key, and building on the passions of both teams, in a very genuine way.
Any plans to move away from stickers, or get better?
We hear the concern, but stickers will continue in Prime Wars. Next chapter will be approached with fan feedback in mind – though cannot reveal yet. War for Cybertron is a new take on things, moving a little further away from the callbacks and throwbacks in POTP too, though story can feel a little more familiar.
Masterpiece continuing after the MPM line?
Looking at more Decepticons.
How is Toys R Us situation affecting Hasbro Transformers?
Not much of a comment, though Studio Series Thundercracker is a TRU exclusive. We hope to continue partnership.
Fan-vote: is there an IDW influence, and what is the Hasbro-IDW relationship continuing?
Fans are voting on a pair, not on singles. Yes, the pairings are inspired by elements of IDW, but each can fill in blanks in the toyline in different ways, that those guys can fill them. Fans have a way of organically to play and work in the battleground story. There is intentional conversations, pairings have love/hate elements, and may jar with some.
We are wrapping up current IDW continuities this year, Unicron is coming to devour everybody. The intention is to continue after that, whatever comes next. Towards end of year we should know more, but we will collaborate on more stories.
Do pairings have a gimmick? Are they new molds?
No. War for Cybertron line may include some previous molds, but intention is to give good representation of the characters. Fans are just voting on the idea of which character will best fit a toy.
(TLK Hot Rod, TR Scourge and Highbrow are examples of Partial Tool – technical shorthand klaxon – good deal of model making involved, plans are thought out strategically, already working on War for Cybertron.)
How are changes with movie plans (alleged reboot of film franchise) affecting toyline?
We’re always part of the conversation as partners, but we’re focusing on Bumblebee right now. Lots of toy concepts, lots of Cyberverse, Studio Series, War for Cybertron – we’re just pausing on the movieverse, in no way distracting us.
Bumblebee film will hopefully show what we can do collectively.
Any bets with Star Wars team on who will do best?
Hoping on parents bringing kids to the movies, that’s all. Travis Knight did grow up with G1 like I did [John Warden], so we’re expecting a new fan experience.
Cyberverse: hard G1 inspiration reason rather than RID? Female Decepticon make its way in other aspects of the brand?
Definitely yes on the latter, Shadow Striker in the series. Aesthetic is aimed to engage all generations, for robot mode at least, a currently fragmented fandom interest (BW, G1, etc) – unification of brand, of lines, of generations of fans. Opening up a dialogue and viewership, which is definitely not a G1 story, it starts in current day but there is an element of comfort for parents and older fans.
A lot of families in fan community, it’s exciting to bring them to the brand and share with kids, nieces, nephews. That doesn’t detract from Generations, War for Cybertron appealing more to the older fans and collectors.
Authentics will continue, they’re not tied to any story or fiction – just classic characters for a casual shopper, grandma buying ‘an Optimus’ or you just want ‘a Megatron’.
Exclusives?
Only TRU Thundercracker announced for now, but we do have more lined up for the year.
Would fans want to see a crowdfunded HasLab Unicron? What kind of pricing? Point fans to HasLab, talk about it, read about it, podcast about it. Talk about what you want to see, we’re listening. #Unicron
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I was a 1980s kid, and I remember seeing Transformers: The Movie and just being devastated by the death of Optimus Prime. How did you first find out about this plot point, and after Optimus died did you find yourself grieving for the character?
I was stunned when I first read about it. I was reading the script, getting ready to go into recording. I was with Frank Welker and I got to the page, and I just read it and when the dust settled in my brain, i said "wait a minute, this is it, I’m not coming back. Oh damn." Or whatever curse words were available at the time, I chose those that were appropriate.
It was disappointment for sure. As an actor you either learn to put up with rejections or disappointments or you’ll break, you'll succumb. I'm used to that. Most actors are used to that, getting hired for something that means a lot to them. You hope, you hope, you hope. Your hopes shouldn't be dashed because you didn’t get the part. But in my case I was a little disgruntled because there was no explanation, there was no intended meaning behind it, other than years later to find out they were just trying to create a new character to sell more toys. But at the time you interpret that as being “my character sucks, God I must have been terrible in this role.”
We didn’t get fan mail. I never received a letter of fan mail although I was told it did come. And we didn’t have the internet so there was no thermomenter to judge how popular or unpopular something was. So move on, go on to the next job.
Of course now you realize how beloved Optimus is. Jumping ahead a few years when you were first cast for the Michael Bay Transformers movie, was your approach to the film version of Optimus different than his cartoon counterpart?
I think the answer is a two-fold answer. The character traits were ultimately for me going to be the same, but how to enact them and make the change from a small television screen with painted pictures to a full-on, blown up 45-foot character who is talking to human beings in real-life form in a believable way, that was something that had to be contended with. And I might add that Michael Bay and the people in his department were very concerned whether or not Peter Cullen could act. In other words could he act in a real-life situation and the way they were going to conceive it and portray it?
I had to audition a total of three times, they weren’t quite convinced. I don’t blame them, because at the audition Michael asked me if I played any other characters and I said yes, I played Ironhide and Ironhide had a scene with Optimus Prime. There was a girl reading Ironhide not giving it any dimension. I assumed that Michael Bay was at least aware of some of these characters so I said “if you don’t mind I’d like to read that part, I did him two and half years on the television series." She said ok.
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During a conversation about Transformers: Titans Return, a webseries that brings Cullen back together with Transformers: The Movie co-star Judd Nelson and other legendary Transformers names, the voice acting legend (who long played Eeyore in Disney's Winnie the Pooh franchise) recalled the wild days of early Transformers seasons when none of the cast were sure anyone was watching.
“I’m a Generation One fan, always have been for many reasons, obviously,” Cullen told ComicBook.com. “It’s the beginning and a successful beginning and a continuing journey of success. Generation One, to see it all happening that way again, reminds me sentimentally of the old days. The only thing missing is the cast; I don’t work with the full cast the way that we used to. I miss the days when we would have laugh attacks and production would shut down for five or six minutes due to everyone laughing so hard they couldn’t stop. Those were the days that I cherished.”
He added that in those early days, working with people like Mel Blanc (in some non-Transformers work) and Frank Welker (Megatron), he was constantly floored by the level of talent that he was working with, even if animation was still considered something of an acting ghetto at that time.
“These creative minds, these vocal geniuses playing multiple characters, inventing them, there’s no greater thrill to be sitting and recording with people who are that capable. You’re just in awe; it’s jaw-dropping,” Cullen said. “I have great appreciation for them; and it's great to get someone like Judd Nelson back. What a great, talented person and a special kind of human being. His approach to acting is a great, great asset to the franchise. We don’t have much opportunity to work with too many other people, but Frank Welker I do. We convene together at conventions, et cetera, and we get an opportunity to back and forth with each other, which is laugh-attack-ville.”
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Did you ever think you'd see the Transformers characters as characters in a live-action/CGI movie?
No. Not really — especially after the 1986 [animated] movie because I was killed off. Frankly I didn't pay much attention to the show after that. I may have checked out a few [episodes] while I was doing it, but I had a family of my own. And my kids — my son — was not interested in cartoons and animation. He was a motocross and jet ski guy. He was not a sit-at-home-and-watch-TV kid. So I didn't get any feedback for years!
Your animation nemesis — voice actor Frank Welker — isn't in this latest Transformers iteration, but playing against his Megatron for so many years must have created a special bond.
A great bond. There's something about voiceover actors ... they're really underestimated and taken for granted. When I'm in a room with these talented guys ... they're really talented people and humble people. They're just marvelous people. Judd Nelson, who did Rodimus Prime or Hotrod in the newest series, what a great guy. Sensational human being and great talent. A great intellectual approach to a lot of his characters. And Frank — that's a bond that has lasted decades. It's such a privilege to be in a room with those people.
A lot of voiceover now is done, as you said, on a microphone in someone's home nowadays. Most would imagine that performing in-studio with other actors adds a different tone as opposed to being strictly digital.
The way I would express it would be like if you played on a football team and you weren't in the main locker room getting ready for a game around all the other players. You were just put in a room with your uniform and told to meet up on the field. You're missing 98% of the whole thing. You're missing the team, the camaraderie , the energy, the spirits, the willingness to combine efforts together and produce something good. When you're with a full group, you're inspired. And not only that, but the amount of laughter that ensued was just — you can't describe it. If it was school, we'd all be staying in detention.
Because it is so recognizable, have you ever thought of your voice as a liability in terms of getting other roles?
No. I never use Optimus Prime's voice for anything else. I studied voice, so I know I can get down and [lowers his voice] add the timber. It's just something I was capable of doing and I've never looked back.The voice is an instrument like any other. It's just about how you play it.
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It’s impossible to separate you from Optimus Prime, having voiced the character for over 30 years, but looking into the far-off future, what would make you step away from voicing Optimus?
Cullen: Yeah, well that’s been done before. I’ve already rehearsed that scene. [laughs] I’ve only done five movies since then, so it’s not like we’re talking, in terms of expansive years, since 1986, I’ve done a few games, Machinima, the second series now with them. Other than that, it’s been a very frugal way of making a living as Optimus Prime. What’s in store for him, I don’t know. But I’m not willing to give it up as long as it’s popular and people care for it. I would respect that part and continue on without much debate. But whether or he’s going to? I don’t know. I can’t speak for the multitude of people who are behind the steering wheel of this huge machine. If it all goes well, I’ll be doing it for years to come!
What was his reaction to being approached to play Optimus prime
Cullen: Elation, because I had waited a couple of weeks, which is not uncommon when you’re auditioning for a series and when they inform you that you have that role or that part. But more to the point, I had no idea who Optimus Prime was outside of the small audition that I did. In those days, back in the 80s, we were constantly doing cartoons, Frank Welker and I. We would meet at auditions sometimes or end up on a show and say, “Hey! You got a gig? So did I! That’s great!” That’s how we met by the way. Over the years, you try to add up all those feelings and say, “What actually happened?”
I remember the audition, I remember doing an impersonation of my brother who was a Marine, and heeding his advice, not to be an a-hole. Be real, don’t be Hollywood, that kind of thing. An audition that lasted perhaps a few minutes ended up changing my world, my life. That character has affected many different people’s lives in many different ways; I’m always overwhelmed by that, humbled by it, to tell you the truth.
[...]
What’s his favorite moment or scene as Optimus
Cullen: I would probably have least-favorite scenes. [laughs] I would include, the most important one, when I did the death scene. The other ones are doing all the screaming, yelling, blood-throat scenes; those are my least favorite. My most favorite scenes, which they don’t do enough, are when he’s written to express compassion and understanding. They never really want to express that level of Prime, which I thought was his most important, valuable trait.
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Welcome back, IDW Faithful! This month, we’re talking to writers John Barber, Christos Gage and Aubrey Sitterson about their First Strike one-shots featuring Optimus Prime, Transformers, G.I. Joe, M.A.S.K.: Mobile Armored Strike Kommand, the Micronauts and Rom!
Where do your stories take place around the First Strike event?
CG: Concurrently. Basically, while all the Cybertronian action is occupying G.I. Joe and Earth's other homegrown defenders, the Dire Wraiths see an opportunity to enact a new and exceptionally brutal attack on our world. But Earth isn't completely defenseless...Rom and the Micronauts are still around, and they're our only chance!
AS: G.I. Joe: First Strike and M.A.S.K.: Mobile Armored Strike Kommand: First Strike both take place concurrently with the main First Strike series. But while First Strike is set primarily on Cybertron, my two-parter with Ilias Kyriazis is Earth-based. With Scarlett and Roadblock both
off-planet, Shipwreck finds himself in charge of the team, and when a Cobra-backed V.E.N.O.M. attacks, things go about as well as you'd expect for someone with the codename "Shipwreck."
JB: Optimus Prime: First Strike starts during issue one of First Strike, in Colton's initial attack on Cybertron. That fight keeps going for the first few issues of First Strike, so it covers some of what's
going on during the whole battle—Optimus doing stuff you don't see in the First Strike comic itself, including a special attack on a particular Cybertronian character.
How is the status quo set up for the new series and new arcs coming out of the one-shots and First Strike?
CG: You're going to see the first encounter of any real length between Rom and the Micronauts, so we're laying the groundwork for them knowing of each other and working together. There are a
number of things Rom has in common with several Micronauts, which we'll touch on. And as the heroes come together, so too do the villains…
AS: Coming out of G.I. Joe #9, we've got a reinvigorated Cobra and a brand-new Cobra Commander, but we haven't really seen them in action yet. That changes in our First Strike issues, where Cobra begins piecing together a devious scheme that we'll see play out in the pages of our new G.I. Joe series, with art by the amazing Nelson Dániel! Additionally, with V.E.N.O.M. getting folded into the evil organization, G.I. Joe counters by bringing M.A.S.K.'s Matt Trakker onboard! and considering Trakker's particular set of skills, you'll be seeing some notable upgrades on the
team's equipment…
JB: These will bring in some of the characters and stuff that's been happening in Revolutionaries into the ongoing Optimus Prime series. We'll see where that leaves us in the next Optimus Prime arc, "The Dead Come Home."
If you could team up any two characters in the universe, who would it be? And have you done
it yet?
CG: I would love to do an entire series that is just Baron Karza and the head Wraith sorcerer, D'rge, being haughty frenemies. Which I guess kind of gives away that they meet up. Oops!
AS: What kind of question is this, when The Crown Jewel of the Hasbro Universe already features the most iconic odd couple duo in not just comics, but all of fictional entertainment?! I'm speaking, of course, of Rock 'N’ Roll and Skywarp.
JB: In the Hasbro universe? Kup and Action Man, and yes I have—right here, in fact!
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