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2,824 total news articles in this section, 10 per page.

Optimus Prime Selected as Spokesman to Promote Reading Newspapers

Transformers News: Optimus Prime Selected as Spokesman to Promote Reading Newspapers
Date: Tuesday, February 13th 2007 4:51pm CST
Categories: Press Releases, Company News, Media
Posted by: Hotrod | Credit(s): Transformers.com

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Views: 20,436

Optimus Prime is an icon. He has made his name by saving the day and beating back the Decepticons. Now Optimus has a new job as the Newspapers Association of America spokesman.

"Newspapers: The PRIME Choice for Information

The Newspapers Association of America (NAA) kicks off its literacy campaign with a selective list of celebrity talent. The legendary film and television star, OPTIMUS PRIME was chosen as a spokesman to help promote the importance of reading newspapers. This ad continues OPTIMUS PRIME’s rich legacy of public service – he regularly concluded his animated broadcasts with an intimate and encouraging public service message. To view the literacy campaign advertisement featuring OPTIMUS PRIME, or to download it as wallpaper, choose your resolution."


To see links to the wallpapers click here.

USA Today Talks Transformers with SEIBERTRON.COM

Transformers News: USA Today Talks Transformers with SEIBERTRON.COM
Date: Tuesday, February 13th 2007 8:47am CST
Categories: Movie News, Media, Interviews
Posted by: Professor Smooth | Credit(s): USA Today

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Views: 27,751

From USA Today:

The motto of the Transformers has always been "more than meets the eye," but director Michael Bay wishes less had met the eye of sci-fi fans over the past year as raw images of his shape-shifting robots leaked online.

The appearance of each new vehicle or robot — sometimes mixed with hoax images — sparks furious debate among devotees of the pop-culture touchstone of 1980s childhood, and it has put Bay and studio DreamWorks on the defensive before their characters are truly ready for their close-ups.

Today, coinciding with the annual Toy Fair in New York, the studio plans an official debut of scenes and characters from the movie, in theaters July 4.

The leaked images have raised the bar for DreamWorks to impress those who think they've already seen it all.

In some ways, it's a high-end problem: What studio would not want people to be so curious about a film that they're breaking down firewalls to see parts of it?

"We're trying to protect the surprise. And you like to be judged on the final product," producer Lorenzo di Bonaventura says. "Ultimately, it's fantastic that they care this much. And it forces us to ask ourselves every single question going into it, because you don't want to disappoint."

Di Bonaventura and Bay say art department computers registered thousands of hack attacks during the production. "Someone hacked into my own personal computer and got my script," Bay says. "We know that because it had some of my changes on it. Isn't that insane?"

In another major reveal, the yellow vehicle Bumblebee was showcased online in the early days of the shoot last year, and some purists slammed Bay for changing the character from a Volkswagen Beetle to a sportier Chevrolet Camaro.

Photos of a full-scale mockup of Bumblebee in robot form, apparently snapped by a crewmember, were met with greater approval. Says Bay: "They took big pictures of it and put it on the Internet, and everybody thought it looked cool. But I was like, 'That is not what he looks like' because we couldn't do all the fine detail (on the stand-in)."

Though the leaks sometimes got ahead of the movie's marketing plan, they may have only created more curiosity about the Transformers movie, which is being executive-produced by Steven Spielberg.

Ryan Yzquierdo, 30, of Chicago, features some of the early shots on his Transformers fansite Seibertron.com, and says he is optimistic about the movie and liked the script, though some of the character designs disappointed him.

"But my family and friends who aren't Transformers fans love the new designs and think they're awesome," he says. "So maybe I'm wrong."


http://www.usatoday.com/life/movies/news/2007-02-12-transformers_x.htm

Review of Transformers Movie Video Game from ToyFair 2007

Transformers News: Review of Transformers Movie Video Game from ToyFair 2007
Date: Saturday, February 10th 2007 7:07pm CST
Categories: Movie News, Event News, Game News, Media
Posted by: GetterDragun | Credit(s): GetterDragun

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Views: 40,919

Today at the Hasbro Preview at ToyFair we got to see a nice preview of the video game from Activision. Here are some items of interest:

- Game will be available on: Wii, XBox 360, PS3, and PS2.
- There will be an Autobot Game and a Decepticon Game for Nintendo DS, supporting 4 way multi-play.
- PSP gets a version of the game (maybe different from all), but with 4 way Multi-Play.
- Wii will get special Wiimote functions, such as throwing things, steering, etc.
- You can play as 9 Autobots and Decepticons. Unplayable characters are going to be boss characters or other important charcters.
- There will be unlockable characters and possibly movie characters that don't appear in the movie (like Wreckage).
- There will be G1 references in the game.
- It has a full interactive environment where you can pick things up and throw it at the enemy...including a Burger King sign.
- Burger King and Pepsi references were in the game, so we know they are sponsors.
- As the robot you can punch, shoot, jump, transform at will and drive/fly around when you are in vehicle mode.
- Autotargeting will be available.
- For game play, it reminded me of Grand Theft Auto, where you can run around the city (perspective was similar to GTA). The steering of the vehicle looked well done, where you could oversteer around turns, etc. If you caused too much ruckus the police would come and the pedestrians would go around screaming, especially if you were in Robot Mode (so being in disguise is important). Pedestrian interaction was not completed yet, but we were hoping you could pick up people and thrown them...jthat was ust our suggestion. The ability to use both modes via transforming was very effective because you could get away quick if you were getting beat bad.
- Graphics were very good and very fluid, even on preproduction. Audio track we heard was a generic one for pre-production, but final game will have the movie score. Possibly the voices will be the same as in the movie. Cut scenses are being rendered by a company called Blur (how ironic) that won many awards for game CGI.
- Storyline is different based upon if you are an Autobot or a Decepticon, humans are part of the story, but not part of the game play. Because of the dual roles the Decepticons can win in this one.

Hasbro's Profits Grow 15 Percent in 2006

Transformers News: Hasbro's Profits Grow 15 Percent in 2006
Date: Friday, February 9th 2007 6:58pm CST
Categories: Press Releases, Company News, Media
Posted by: Hotrod | Credit(s): Yahoo.com

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Views: 10,868

Hasbro has been making all kinds of news today. Hasbro has reported their fourth-quarter finalcial information. Hasbro's fourth-quarter profit climbed 15 percent in 2006. To read more about Hasbro's growth click here.

Hasbro Issues Press Release About Transformers Movie Toys

Transformers News: Hasbro Issues Press Release About Transformers Movie Toys
Date: Friday, February 9th 2007 6:37pm CST
Categories: Movie News, Toy News, Press Releases, Company News, Media
Posted by: Hotrod | Credit(s): Hasbro

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Views: 18,033

Hasbro has released a second press release today. This second press release is about Transformers Movie toys. Read the entire press release by clicking here.

IGN Article About the Transformers Movie Game

Transformers News: IGN Article About the Transformers Movie Game
Date: Friday, February 9th 2007 5:41pm CST
Categories: Movie News, Game News, Media
Posted by: Hotrod | Credit(s): IGN.com

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Views: 18,547

Information about the upcoming Transformers Movie video game has been scarce to this point. Today, however, more information has come to light. IGN.com has posted an article about the Transformers Movie video game. According to the article:

"Officially known as Transformers: The Game, the Traveller's Tales-developed actioner is scheduled for just about every platform out there (PC, PS2, PS3, Wii, and Xbox 360) and will come out this summer with nearly identical content. Its storyline will follow the movie closely, giving players control over both the Autobots and the Decepticons as they choose to either protect the earth or pimp slap it."

To read the entire article click here.

ToyFare Interviews Director of Marketing Greg Lombardo

Transformers News: ToyFare Interviews Director of Marketing Greg Lombardo
Date: Friday, February 9th 2007 11:41am CST
Categories: Toy News, People News, Media, Interviews
Posted by: Down_Shift | Credit(s): ToyFare, Alex Kingdom

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Views: 16,975

ToyFare caught up with Hasbro Director of Marketing Greg Lombardo to discuss the upcoming movie, and the toys that it brings the fans. It also brings us our first clear shot of Leader Class Optimus Prime.

It's a good read, and I encourage everyone to sit back and enjoy what has to be said, here

New Transformers DVD Listing

Transformers News: New Transformers DVD Listing
Date: Thursday, February 8th 2007 4:39pm CST
Categories: Cartoon News, Media
Posted by: Hotrod | Credit(s): Play.com and Thetransformers.net

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Views: 14,457

A new listing for a new Transformers DVD has appeared on the United Kingdom based website Play.com. The DVD is titled Transformers: The Classic Episodes. The release date is set for April 30, 2007. No other information about the DVD is known at this time. Check the listing by clicking here.

New Author for Transformers Prequel Novel

Transformers News: New Author for Transformers Prequel Novel
Date: Wednesday, February 7th 2007 6:39pm CST
Categories: Movie News, Media
Posted by: Hotrod | Credit(s): Amazon.com, Del Rey, and TFW2005

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Views: 15,399

Awhile back we reported here that Transformers novelist David Cian (pseudonym for David Russel) would be writing the Transformers Movie Prequel 'Ghosts Of Yesterday'. Well things have since changed. Now author Alan Dean Foster has been tapped to write the Prequel. This has been confirmered by Amazon.com and the publishing company Del Rey. Here is an image of the book cover:


Yahoo! To Give Transformers The Star Treatment?

Transformers News: Yahoo! To Give Transformers The Star Treatment?
Date: Tuesday, February 6th 2007 10:28am CST
Categories: Company News, Media
Posted by: Raymond T. | Credit(s): www.post-gazette.com

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Views: 12,876

www.Post-Gazzette.com reports that Yahoo! is planning to give several brandnames, including Transformers, the star-treatment by creating "Brand Universe" sites. The multi media website will showcase a pop-culture potpourri of TV shows, movies, video games and celebrities on 100 different Web sites that Yahoo plans to create later this year.

"We are totally open to driving a result that makes a partner want to work with us,", said Vince Broady, the Yahoo executive overseeing Brand Universe. According to the article, this will be done in an effort to bolster their own brand. Although the article doesn't say, it will be likely that the site will follow with the release of the Michael Bay Transformers Movie also later this year.

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