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Dairycon Confirmation Packets Arrive/ "Pretender Convoy" Inner Bot Revealed!

Transformers News: Dairycon Confirmation Packets Arrive/ "Pretender Convoy" Inner Bot Revealed!
Date: Tuesday, March 9th 2010 10:36am CST
Categories: Event News, Collectables
Posted by: Dead Metal | Credit(s): Methusalen, Dairycon

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Views: 37,020 member Methusalen was so kind as to pop by and drop this new Dairycon update:

First off, Pre-Registration for the event has come to a close for the 2010 event!
As of now, all properly received Dairycon PreRegs have been processed, and Confirmation Packets sent out. If you, or someone you know did not receive theirs, please contact us at

Please review your Confirmation Packet carefully for important information regarding the show.


In big news, we have been graced with the reveal of Pretender Convoy's inner robot!
And for a refresher, here's Convoy's Pretender Shell "Pete"...
(Click to enlarge!)
Once again, Pretender Convoy can ONLY be won during the Raffle!


Part Two of the Return of Convoy Dairycon fanfic has been posted, giving us more info on this year's themes ("Return of Convoy" & the "Battle for Brew City").
As the Leader of the MexiCons, Nachos BelGrande had various special weapons and abilities at his disposal. He would not need all of them to combat this new threat.
Just one.
Reaching deep into his chassis, Nachos removed the Ancient Artifact and held it aloft.

"Ahora la luz nuestra hora mas oscura!"

The Taco of Leadership glowed from within, releasing a bright, pure cleansing light. It washed over the Ass-09 drones, dispersing the dark cloud that controlled them. Optics grew dim as the drones powered down and collapsed in the sand.
It took mere moments to shut down The Thousand Asses of the Apocalypse.

The Artifact stopped glowing. Nachos BelGrande slumped to the ground; it had taken nearly all of his power to maintain the effect at the level of power needed. He smiled inwardly, relieved that he had saved most of the Dairycons, yet saddened that he could not save his two favorites.

It was all the more distressing when the dark energy reappeared, containing a new menace within.

What is this mysterious force controlling the Thousand Asses of the Apocalypse? Who were Nacho's "Two Favorites" that he couldn't save? What happened to them? Did the Dairycons stop Pretender Motormaster in time? Did your favorite Dairycon survive? Did they sacrifice their own lives for the greater good? What are you still doing here? Get over to the Dairycon Universe and check it out for yourself!


I'd like to make note of an updated interview with Fred, which should be an interesting read for anyone interested in getting into the head of the person who created the Dairycon Universe...
We were lucky to have again caught up with Fred of Freds Workshop, the VariQuest, and one of the secret members behind the Dairycon convention. After baiting a trap with organic wheat crackers and another new Huffer variant, we managed to convince him to take the time out of his busy schedule to answer a few questions about Transformers, Conventions, and the state of the world in general.

First of all, thank you for taking the time to sit down for an interview. I understand you usually try to avoid interviews?

You're welcome, and yes; I usually claim shyness.


So why did you agree to sit down and talk with us?

You wouldn't leave (as he munches on a wheat cracker).


OK, so ignoring my methods... what was your first introduction to the world of the Transformers? How did they take ahold of a place in your heart and manage to stay there for so long?

Like most of my 'generation', I grew up watching the Transformers on television... no small feat back in the day, when you have two channels, neither of which comes in clearly. I wonder if there are videophiles who prefer their television transmission thru an antenna, much the way audiophiles prefer their records full of noise over a clear compact disk?

As to why they have remained in my heart for so long, I imagine it was the excellent storyline and the unique 'fiddle factor' that Transformers provided my young mind.

Or else it was the insidious corporate marketing strategy. Either way.


The 2010 Dairycon convention brings back the character of "Uncle Whiskey Breath" to the Dairycon Universe. What was the impetus behind bringing back such a perennial favorite?

Uncle Whiskey Breath was our first convention exclusive. He is by far one of our most popular characters, and really set the tone for future shows. Over the years, many people have asked us if we would ever consider reissuing him - for the 10th Anniversary, it seemed a home run. We're giving fans one more chance to own the figure that started it all.


The original Uncle Whiskey Breath came with his signature Cloak of Cow and the Blizzard Shotgun. What can we expect with the reissue?

The 2010 Uncle Whiskey Breath will come packaged with a number of his original accessories, plus a few surprises. In the storyline, Uncle was usually accompanied by a small friend, a partner. No-one has commented yet, but on the website, the 10th Anniversary version of him is listed as 'Uncle Whiskey Breath with Stormsword Jet'. If you recall, the 2005 Stormsword set was the first 'Multicon Shared Exclusive' (for 2009, it was Ass-09, of course). That's just one of the surprises you can expect with this figure. There will be more revealed at the show.

I think the update to this figure and his weapons will please fans of the original.


The information listed recently has fans VERY excited. There's the Battle for Brew City assortment, which seems to contain a number of characters specific to Dairycon. You've recently introduced the Return of Convoy assortment, which contains Minerva, a Japanese character from the series. Can we assume, by the name of this second series, that something 'Big' is in store for fans?

No comment.


Oh come on! Nothing?!

Well, I will say this: The Battle for Brew City assortment does contain Dairycon-specific characters; the ones that likely won't be done in any other format. However, with the magnitude of what's coming next, we decided to give it an entirely different theme, that still tied fully into the Dairycon universe (and to celebrate our 10 years in the fandom).

When it's all finally revealed, I can promise that fans won't be disappointed.


There have been allusions, hints really, over the last few years that the 2010 show may be your last. Is there any truth to these rumors?

Hints? What hints? You mean in 2008 when we first introduced, 'The Last Dairycon' in the comic? In the 2009 interview where we said that, 'you'll want to get to the 2010 show, because you won't get another chance'? Or could it be on the website, where the last storyline is titled, 'The true and final End of the Dairycon Universe'?

Or could it be that there are no longer any listings on the site for 'Future/Unproduced Dairycon Exclusives'?



*Ahem* No comment…

More precisely, this question will be answered properly the day of the show. There needs to be a certain... context, I think, that being there, at the time of the announcement, will provide. We spoke of this a bit last year, and I think it might best help to explain: When people start taking the parody too-seriously, it's time to bow out.

I kid you not, we've found knockoffs of the Dairycon exclusives, there's a kid who wants to make some kind of yu-gi-oh game cards of the characters, several attendees have made their own t-shirts... heck, someone at Hassenfeld Brothers inadvertently 'borrowed' a couple of our parodies (FlatFoot and Checkers), and made them into characters. I often wonder who at corporate was so straining for an idea, that they had to slip in some of ours ;-) Funny when you think about it. They're in the Kmart Minicon packs. Get-it- MiniCon? Small convention?


It's a good plug... "At least Dairycon doesn't 'OverCharge' for their show!" ;)

It's as we said before: You don't make money off of something like this. Just ask Jon and Karl. We're a pro-deficit organization :-) We do this for fun, not to make money. How do you make money off something you love, and essentially give away?

I believe that when you start to try to make money off this kind of thing, then you've completely missed the point. And *that* is my answer.


How do you think that Dairycon compares to the larger Transformer Conventions, and its role in the ‘big picture’ of the current state of the fandom?

Well, obviously, there needs to be a large organization, such as McBotcon, to do the heavy lifting. And frankly, their business model proves that there's money to be made, or else they wouldn't be doing it. At the same time, I believe there is an obligation to prove the opposite is true; to set out to prove that it's not about the money :-) Quite a tough row to hoe, when you consider it's based on, essentially, one slick and ancient toy-based marketing strategy. I'd like to think we made our point.

That's the essential function of fancons, the one thing they can do that the big shows can't. Fancons aren't about the money. They can't be; if they were, they'd be gobbled up by the big boys. Or morph into a Big Boy themselves. Again, just ask Jon and Karl, and look at what Botcon has become. Can *you* afford to go to Disneyworld? I sure can't. That show is no longer about you, or I. They've lost something essential, something primal, if you'll pardon the pun. They've left the old fandom behind.

Then again, Transformers are about change...

This small 'niche' market, where disillusioned fans and Fancons themselves reside, is where I think the past (and the future) will be. Those that cannot honestly afford (or cannot justify) the high cost of large conventions or toys will always go to the smaller shows, to interact with like-minded people. They make smaller purchases that are more in-line with their budget. It keeps their interest alive, which actually helps to keep the brand alive. These are the folks that the Big Boys have left behind.

That's ok; we still love you :-)


Speaking of the bigger shows, what are your opinions about the current state of affairs of the Fandom itself?

The World of the Transformers is a very different place from when I was a kid. And you know? That's OK. Let another Generation of fans take up the struggle, to find out for themselves.

The perceived sickness that grips our society is mirrored by the fandom. It's very noticeable these days. Every Age has its Laments, and now that we're no longer an agrarian society, fighting just to survive (ie, not starve)... we've gone too-far the other way. We have too-much. Too-much food, too-many toys, too-much stimulus.

The thought that material goods are somehow the way to happiness? They're not. Life, Love, and Family... these are the things that truly matter. But in our increasingly isolated society, we're losing touch with that. Both parents working, folks are talking thru their e-mail... does anyone sit at the dinner table anymore and just talk? What about a phone call to grandmother? What about just taking a walk, and admiring the way your neighbor has landscaped his yard?

This new generation is missing out. I worry about them. -Just as the generation before no-doubt worried about us. You'll see.

Sorry, again, if that was wordy.


The Dairycon Universe is always full of interesting characters and storylines. Do you write these yourself? How do you come up with the ideas for the stories/character bios?

The Dairycon Universe could not exist without the assistance and dedication of the members of the DTF. There are many people who contribute thoughts, ideas, and sometimes characters to the mythos. All are welcome. Obviously, as a parody of an actual show, we're aiming for your funny bone, not your pocketbook. We end up with characters that probably wouldn't be done anywhere else, in any format. Having said that, I'm always waiting for some large nameless corporation to decide that funny is the way to go, steal a couple of our characters, and put them into a minicon 12-pk at Kmart :-) That would make the Dairycon Universe canon, wouldn't it? Or at least, it would make us as legitimate as JaAm....


What can you tell us about the Dairycon characters themselves? Are any based on any “real-life” personalites?

I'm always interested in hearing what Dairycon characters are the fandom's favorite, although there is a bit of a freestanding notion in the core group that each Dairycon character represents a particular fan... There are a number of characters that represent a very real archetype, a personality type that isn't normally seen in the Transformers Universe, yet exists in real life. We find this supremely entertaining, which is why so many of our characters are, literally, oxymorons and alcoholics :-)


Coming up with the characters *could* be considered the easy part. How do you come up with the design for the figures themselves? What kind of work and effort goes into each figure? What is the time frame for developing & creating each years' exclusives?

That information is now available in the Dairycon: 10 Years hardcover that will be available at this year’s convention. All I can tell you is that there's no easy part :-)


What can we expect to see at future Dairycons?



Any more hints you'd like to give out regarding this year? A passing mention of which character we'll see in figure form? Any hints as to what we'll see in the upcoming story arc?

2010 will be the best year ever, with the greatest figures ever. And you'd better attend, because you're not going to get another chance.

*That* is my final answer! :-)


Thank you again for the chance to ask you a few questions. I hope we might be able to shed some light on the Dairycon convention, Life, the Universe, and Everything...

Happy to help! If we've not helped, hopefully we've at least muddied the waters a bit further.

-And Remember, "Freedom is the RIGHT of All Sentient Beings."


Word has it there's still more to be revealed before the big day, which is only a month away now! Be sure to stay tuned in for more!

Detailed info on CybCon 2010, special offer for viewers

Transformers News: Detailed info on CybCon 2010, special offer for viewers
Date: Tuesday, March 9th 2010 1:29am CST
Category: Event News
Posted by: Delicon | Credit(s): Cybcon 2010

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Views: 12,399

As we are now well into March, many Transformers fans are already thinking ahead to the warmer weather and the upcoming Transformers conventions they plan on attending this year. Most TF fans already know all about BotCon, and a good portion of the fanbase has now heard of events such as TFCon and Auto Assembly. However, there is also an annual Transformers convention that has been running for quite a few years now in Tacoma, Washington that may have flown under the radar for some.

For those of you who might be interested, here is some info on CybCon 2010, courtesy of organizer Greg Gaub.

Greg Gaub of CybCon wrote:CybCon 2010 is hereby officially announced!
It will take place this year on Saturday, August 21st from 10am to 5pm. The location is the same as the last few years, the King Oscar Convention Center in Tacoma, WA off of Hosmer next to I-5.All the information you could possibly need is available right here:

Note that PRE-Registration, as always, is required. You can pay at the door if you want to spend more than you have to to get in, but if you're sure you're coming, PLEASE pre-pay during the early-bird pricing as well as registering.
If you have any questions, please feel free to reply and ask.

If you know anyone who might be interested in coming to CybCon, don't assume they already know. Forward this message or send them the link to the info page.
I will not be personally doing any advertising of this event. It will only be as big as it is through this announcement and what anyone else does with this information.

I hope to see lots of you there this summer!

While discounted early bird registration (just $5 for regular admission and just $25 for a dealer's table) closed at the end of February, Greg has been gracious enough to extend that deadline for viewers who may be learning of this event for the first time. For those who register between March 1st and March 31st, all you will need to do is include "SEIBCON10" in the comment section of the form.

Greg wishes to remind you that if you are using the promo code and wish to pay via paypal, do not pay with the site's regular paypal buttons. Greg will send you an email with a link to the special discount paypal options once he's received your email.

Still on the fence?

Here are the activites planned, courtesy of the official site.

Fun! When was the last time you hung out in a room full of people who loved TFs as much as you do? And you don't have to fly or drive for days to get there!
Dealer Tables! Come and see what local dealers have to offer TransFans!
Art Table! Got some TF related art? Show it off, and see what others have made!
TF Rarities! Got a truly rare or interesting toy or TF related product? Show it off and see some obscure things you never knew about!
Video Screening! Watch some rare and favorite Transformers episodes on the toob!
Video Games! Play some PS2 with other fans, including the BW:Transmetals match-ups!
Contests! We will have the BW:TM video game tournament, trivia tournament, and toy transforming tournaments of previous years for both kids and adults.
More Games! We'll have a table up just for playing games on including the Armada board game, TF chess and Stratego, and TF Slot Cars!
Food! Your registration fee includes the cost of Pizza or sandwiches and Beverages!
Silent Auction! Some rare and/or unique Transformers products will be auctioned off in silent auction format.
Raffle! Each attendee will receive two raffle tickets in their packet. Raffles will take place throughout the day.

For further info on CybCon 2010 and everything else TF related, be sure to keep visiting "The Ultimate Transformers Resource,"!

Transformers: Revenge of the Fallen wins 3 awards (of the Razzie variety)

Transformers News: Transformers: Revenge of the Fallen wins 3 awards (of the Razzie variety)
Date: Sunday, March 7th 2010 4:27pm CST
Categories: Movie News, Event News, People News, Media
Posted by: Delicon | Credit(s): Golden Raspberry Awards, AP, Burn

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Views: 34,656

The Hollywood award season is in full swing with the Academy Awards taking place tonight. Despite being the biggest box office grossing movie in recent years this side of Avatar, Transformers: Revenge of the Fallen is only up for one Oscar, in the less than exciting "Sound Mixing" category. However, ROTF already "won" a few other awards this weekend. Of course, the awards are not Oscars, but instead "Razzies", courtesy of last night's Golden Raspberry Awards. Here's the scoop, as told by the AP.

"Transformers: Revenge of the Fallen" was picked as last year's worst picture and won two other Razzies, worst director for Michael Bay and worst screenplay for Ehren Kruger, Roberto Orci and Alex Kurtzman.

Bay and his team probably will not lose any asleep over it. Though reviled by critics, "Transformers" took in $402.1 million domestically, No. 2 on the 2009 box-office chart behind "Avatar."

In case you were wondering, here's the full list of winners.

Worst Picture of 2009:
Transformers: Revenge Of The Fallen

Worst Actress of 2009:
Sandra Bullock
All About Steve

Worst Actor(s) of 2009:
All Three Jonas Brothers

Worst Screen Couple:
Sandra Bullock & Bradley Cooper

Worst Supporting Actress:
Sienna Miller

Worst Supporting Actor:
Billy Ray Cyrus

Worst Prequel, Remake, Rip-off or Sequel
(Combined Category for 2009):
Land of The Lost

Worst Director:
Michael Bay

Worst Screenplay:
Transformers: Revenge Of The Fallen

Special 30th RAZZIE®-versary Awardz
Worst Picture of the Decade:
Battlefield Earth

Worst Actor of the Decade:
Eddie Murphy

Worst Actress of the Decade:
Paris Hilton

To say Transformers fans have some pretty strong opinions about ROTF would be an understatement. Want to make your voice heard? Why not join the discussion in our Energon Pub forums? - The Ultimate Transformers Resource!

Auto Assembly 2009 script reading coming to Youtube / AA 2010 update

Transformers News: Auto Assembly 2009 script reading coming to Youtube / AA 2010 update
Date: Tuesday, March 2nd 2010 6:40am CST
Categories: Event News, Press Releases
Posted by: Delicon | Credit(s): Auto Assembly 2010

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Views: 15,591

We'd like to thank Simon Plumbe of Auto Assembly for sending us this extensive update.

For those of you who attended Auto Assembly 2009, you've been waitng for months for the chance to see it again, and for those of you who couldn't make it, you've been wondering what all the fuss was about, but we are now proud to announce that we are releasing the footage of our live script reading from Auto Assembly 2009 on the official Auto Assembly channel on Youtube!

For those of you who don't know, the script reading took place on the Saturday evening of the convention and featured a brand new 25 minute Beast Wars script written exclusively for the convention and was performed by Gregg Berger, Ian James Corlett, comic artists Simon Williams, Nick Roche, and a number of fans who auditioned for additional roles.

Over the coming weeks we will be uploading the Script Reading and a whole host of other clips from Auto Assembly 2009 - interviews, general footage, guest panels and much much more. As well as this, we be be uploading Highlight Reels from our archives from past events dating back to the very first Auto Assembly event in 2000!

The first videos from this archive are online NOW and new videos will be added every day or two so keep coming back to see all the latest updates. Footage from Auto Assembly 2000, 2001 and the first interview from Auto Assembly 2009 are online NOW and Part One of the Script Reading will be available by the time most of you read this! To see these, just visit the channel at and if you want to know about the videos as they become available, why not subscribe to us?!

The channel will also bring you the latest news and developments on Auto Assembly 2010 which is going to be our biggest and best yet. We want to celebrate Auto Assembly's 10th Anniversary in style and give you the best Transformers convention that Europe has ever seen. Over the weekend of Friday 13th - Sunday 15th August 2010 we will be bringing you AT LEAST three guests of honour (Garry Chalk and Derrick J Wyatt are already confirmed), a massive Saturday evening programme with a party, live band, costume competition and loads more, toy and art displays, dealers, comic guests, free autograph sessions, video games area, workshops, dedicated childrens programming, video screenings and so much more!

All this will be taking place at the The Holiday Inn Birmingham City Centre, Birmingham, England. Tickets for the weekend are on sale now through the website for for the weekend for adults and for children, students and senior citizens, with under 5s admitted free. Single day passes will be made available for sale closer to the convention.

For more details on the convention, to see a full list of all the guests and activities taking place over the weekend, or to book your tickets, visit the website at

We hope to see you all in August 2010.

The Auto Assembly 2010 Team

For more news on Auto Assembly 2010 and many other exciting upcoming Transformers conventions, stay right here at, your ultimate Transformers resource!

Dairycon 2010: Pre-Reg Ends March 1st!

Transformers News: Dairycon 2010: Pre-Reg Ends March 1st!
Date: Monday, March 1st 2010 1:42am CST
Category: Event News
Posted by: Savage | Credit(s): Methusalen

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Views: 10,348


If you have any interest in attending the premier Transformers Fancon in the state of Wisconsin on April 9th & 10th, *NOW* is the time to act!!!
Preregistration forms are available:
While you can attend the show for free, PRE-REGISTRATION IS REQUIRED! NO WALK-INS ALLOWED!!!!!

So, if you want a shot at any of the activites, games, contests, vendors, or to get your hands on one/all of the previously revealed Dairycon exclusive figures, you had better hurry!!!!
Uncle Whiskey Breath & Ticker:
Pretender Convoy:

So hurry, pre-reg today!

Dairycon 2010 Lucky Draw: Pretender Convoy!

Transformers News: Dairycon 2010 Lucky Draw: Pretender Convoy!
Date: Sunday, February 28th 2010 3:38pm CST
Categories: Toy News, Event News
Posted by: Mkall | Credit(s): Methusalen, DairyCon

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Views: 22,841

Member Methusalen has let us know that sources within Dairyland have just revealed new information and pictures for the upcoming Dairycon 2010 Convention:

Pretender Convoy!

"Following PRETENDER CONVOY on a mission to Earth, MINERVA joins TICKER and UNCLE WHISKEY BREATH against (secret character) in their BATTLE FOR BREW CITY. Will the RETURN OF CONVOY be enough to turn the tide of battle?"

Pretender Convoy is the "Lucky Draw Raffle Item" in the 'Return of Convoy' assortment for Dairycon 2010. As such, the *ONLY* way to get your hands on Pretender Convoy is to win him in one of the raffles! Further investigation reveals a detailed bio on the site, indicating that Pretender Convoy is the 'Dairycon Supreme Commander'!
Want a little more backstory on Pretender Convoy? Check out the first part of the "Return of Convoy" fanfic that has been posted for your reading pleasure!

One final tidbit: "If you think the shell is inspired, wait until you see the inner robot."

This information follows on the recent reveal of the 'Battle for Brew City' assortment, which contained Ticker and Uncle Whiskey Breath, and the earlier reveal of the 'Return of Convoy' assortment, which contained another memorable character in the form of Minerva! So that's at least two assortments, and at least *five* characters that we know about so far! Plus the 10th Anniversary book!

-Ticker (regular Raffle item)
-Uncle Whiskey Breath (regular Raffle item)

RETURN OF CONVOY assortment:
-Minerva (PreReg exclusive)
-Pretender Convoy (LuckyDraw Exclusive)

DAIRYCON: 10 YEARS (hardcover book)
-History of Dairycon's 10 Years -The Ultimate Guide!

All that and we still have more to come in the way of a Limited Raffle Item, Commander Class Accessory Packs, and the Inner Bot to the Pretender Shell revealed today!

And, as always; you can PreRegister for Dairycon here:
DTF, The Dairyland Transfan Association

The 12th Annual Columbia Antique Toy, Comic, & Collectible Con

Transformers News: The 12th Annual Columbia Antique Toy, Comic, & Collectible Con
Date: Tuesday, February 23rd 2010 1:48am CST
Categories: Comic Book News, Toy News, Event News
Posted by: Savage | Credit(s): Columbia Comic & Toy Con

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Views: 15,308

The 12th year of the Biggest Little Collector's Show in South Carolina is here! A wide variety of vintage toys and comics, as well as newer items, will be available as dealers from around the area bring their stock to show and sell. Other cons too expensive for you? This one brings the toys and comics you love right to you without all the extra flair. Adult admission is $3.00, with kids under ten getting in free! Parking is also free! The con will be held Saturday, February 27th, from 10am-4pm in the Potentates' Room at Jamil Temple, in Columbia, South Carolina. Check out the website at for full details and directions.

Indiana Transformers Convention: Slag-A-Con 2010

Transformers News: Indiana Transformers Convention: Slag-A-Con 2010
Date: Saturday, February 20th 2010 5:55pm CST
Category: Event News
Posted by: Savage | Credit(s): transjazz

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Views: 14,312

Seibertron.Com member Transjazz brings us news of Slag-A-Con 2010, an Indiana Transformers Convention with a plethora of awesome contests and a dealer room, The convention will be Saturday, October 9th, 2010, from 9am-5pm, at the MillCreek Civic Center in Chesterfield, Indiana. Attractions will include a dealer room, art contest, custom robot contest, G1 Bio Trivia contest, "The Touch" karaoke contest, timed combiner contest, and a wrap-up dinner. Check out Transjazz's post for more info. The website, goes live Monday, Feb 22, with registration and full details.

Official Hasbro Toy Fair 2010 Transformers Press Release

Transformers News: Official Hasbro Toy Fair 2010 Transformers Press Release
Date: Saturday, February 20th 2010 2:55pm CST
Categories: Movie News, Toy News, Event News, Press Releases, Company News
Posted by: Anonymous. | Credit(s): Hasbro

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Views: 108,546

The Hasbro website has been updated with their official press release for Toy Fair 2010. What's new are the clear pictures that accompany the article. Thankfully the press release only goes to the tip of the iceberg - if you missed's outstanding coverage with over hundreds of pictures, you can check that out here.

On the heels of launching 2009’s largest grossing movie and in anticipation of the next installment in 2011, the TRANSFORMERS brand from Hasbro, Inc. ramps up the play in 2010 with new offerings that build on the energy and excitement from the brand’s history and blockbuster film franchise. Featuring over-the-top action figures, unique role-play items and innovative twists on the TRANSFORMERS brand signature play pattern, the 2010 lineup offers dozens of toys and two exciting promotions to satisfy and excite the brand’s ever-expanding fan base.

This spring the AUTOBOTS, the heroic protectors of Earth, need help from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet continues to face threats from the evil DECEPTICONS. Hasbro is inviting kids and fans to join the alliance through a special promotion that is currently underway. By getting the N.E.S.T. ALLIANCE PACK and collecting three stickers included in specially marked TRANSFORMERS products, kids and fans can join the N.E.S.T. GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not available anywhere else. The promotion requires a payment of $4.95 for shipping and handling charges to receive the special edition figure and the offer is good while supplies last. Requests must be postmarked by April 30 and received by May 14. Then, in the fall, kids can ‘live’ the TRANSFORMERS adventure as the “Hunt for the DECEPTICONS” promotion begins. Look for exciting details about this interactive promotion later in the year.

If fans can’t wait until 2011 for the next TRANSFORMERS movie they can watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS adventures. “Cyber Missions” finds the AUTOBOTS working with humans in the N.E.S.T. global alliance to defend Earth against the revenge-seeking DECEPTICONS. There will be 12 webisodes total which began airing online at in early January and new webisodes will continue to air throughout the year.

BUMBLEBEE continues to be one of the most popular TRANSFORMERS heroes as he acts as both a defender and a warrior for good. The new BATTLE OPS BUMBLEBEE action figure continues to push the boundaries of TRANSFORMERS toy innovation and showcases two sides of BUMBLEBEE with features unique to each of these roles. For example, when serving as a guardian, BUMBLEBEE features more playful phrases along with authentic engine sounds and lights. Then, when converted into battle mode, BATTLE OPS BUMBLEBEE has missile launchers that pop out, a converting plasma cannon that lights up, and phrases that change to reflect his battle personality.

Expanding upon the essence of DEVASTATOR — a robot built by combining multiple construction vehicles — the TRANSFORMERS brand unveils the new POWER CORE COMBINERS expression that redefines the magic of combination play. The toys deliver an interchangeable system of robots, vehicles and weapons that escalates the level of fun and increases the number of robots within a child’s TRANSFORMERS toy universe.

For those wanting to engage in heroic AUTOBOT role play, the TRANSFORMERS line offers new items including the OPTIMUS PRIME CYBER SWORD toy which features lights, battle and conversion sounds, as well as key phrases from OPTIMUS PRIME.

And for the youngest AUTOBOT-in-training, the TRANSFORMERS brand unveils the new ACTIVATORS expression of action figures. Designed with the youngest TRANSFORMERS fans in mind, ACTIVATORS toys feature easier conversion from vehicle to robot modes than traditional TRANSFORMERS figures and are available in popular characters such as OPTIMUS PRIME, BUMBLEBEE and MEGATRON.

Highlights of new TRANSFORMERS products available in 2010 include:

(Approximate retail price: DELUXE Scale $12.99; VOYAGER Scale $19.99; Leader Scale $44.99; Ages 5 & up; Available: Spring 2010)

For more than 25 years, TRANSFORMERS action figures have been known as “ROBOTS IN DISGUISE,” providing fans with the enjoyment of converting incredibly detailed, realistically styled vehicles into awesome battling alien robots. In 2010, Hasbro is offering a wide variety of all-new versions of fan-favorite characters, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM in an array of scales: DELUXE, VOYAGER (larger scale), and LEADER (largest scale and includes lights and sounds).



Deluxe Battle Blade BUMBLEBEE

(Approximate retail price: $59.99; Ages 5 & up; Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes – Battle and Guardian – BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all-new assortment of figures that expand on the classic play pattern of the popular “ROBOTS IN DISGUISE.” This new expression of figures combine with one another, in dozens of variations, to create a wide variety of larger COMBINER robots, with each figure serving as various body parts and weapons. Available in 2-packs and 5-packs.


(Approximate retail price: $9.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 2-Pack includes one SCOUT scale TRANSFORMERS figure and one MINI-CON scale figure. The SCOUT scale figure features a ‘robot’ mode and a ‘vehicle’ mode. The MINI-CON scale figure has four modes: ‘robot’ mode, robot weapon, vehicle weapon and Power-up Armor for combining with the central SCOUT scale figure in both robot and vehicle mode. 2-Pack figures are interchangeable with 5-Pack figures.

Huffer with Caliburst

(Approximate retail price: $19.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 5-Pack features teams of TRANSFORMERS characters that can combine together to form one large TRANSFORMERS figure. Each team consists of one SCOUT scale figure and four LEGENDS scale vehicles. The SCOUT scale figure features one ‘vehicle’ mode and two ‘robot’ modes and each of the LEGENDS scale vehicles can plug into the specially marked ports on the central SCOUT scale figure to instantaneously convert into an arm or leg using auto-conversion technology. All figures can be swapped out with one another to form multiple different combinations and new figures. 5-Pack figures are interchangeable with 2-Pack figures.

Commander Skyburst with the Aerialbots

(Approximate retail price: $7.99; Ages 4 & up; Available: Spring 2010)
TRANSFORMERS ACTIVATORS toys, a new expression within the TRANSFOMERS toy line, feature conversion from vehicle to robot modes that’s easier than traditional TRANSFORMERS figures. Designed with the younger child in mind, conversion is triggered by pressing the AUTOBOT or DECEPTICON shield located on the figure and require only a few steps to fully change modes. TRANSFORMERS ACTIVATORS figures feature popular characters including BUMBLEBEE, OPTIMUS PRIME and MEGATRON.



(Approximate retail price: $19.99; Ages 4 & up; Available: Fall 2010)
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play just like the fearless leader of the AUTOBOTS and reenact their favorite battle scenes. Kids will enjoy its electronic lights, battle and conversion sounds, as well as key movie phrases.

(Ages 4 & Up; Approximate Retail Price: $19.99; Available: Fall 2010)
Created specifically for the SPEEDSTARS TRANSFORMERS line of mini-vehicles, kids can join the adventure and help BUMBLEBEE and OPTIMUS PRIME defeat the evil MEGATRON by racing to victory with the new SPEEDSTARS TRANSFORMERS BATTLE TRACK set. The glory of winning depends on your skill; launch the BUMBLEBEE mini-vehicle, exclusive to this track set, at the correct time and send it crashing into MEGATRON who will crumble in defeat. Introduced in 2009, TRANSFORMERS mini-vehicles feature the robot version of characters unique to the TRANSFORMERS universe on the underside of each non-converting vehicle for easy identification.

(Ages 4 & Up; Approximate Retail Price: $24.99; Available: Fall 2010)
Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” the epic TRANSFORMERS battle with this new vehicle from the SPEEDSTARS TRANSFORMERS line. For covert combat, watch as select parts of this OPTIMUS PRIME semi-truck vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available.
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Toy Fair 2010: War for Cybertron previewed (and reviewed)

Transformers News: Toy Fair 2010: War for Cybertron previewed (and reviewed)
Date: Monday, February 15th 2010 11:09am CST
Categories: Site News, Event News, Game News, Media
Posted by: Seibertron | Credit(s): Diablien

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Views: 132,686

Diablien wrote:For years now, Hasbro has been breaking from the mold and creating their own private viewing event corresponding with the date for the official Toy Fair Expo held in New York City. This tradition continued in 2010 with a presentation covering Marvel, Transformers, GI Joe, and Star Wars that was an invitation-only event geared towards media outlets for each of brand. Of course was on-hand to bring a plethora of coverage through videos, photos, and up-to-the-minute update messages. However, coverage of one particular aspect of the presentation was left out - Activision's exclusive look at their upcoming title "Transformers: War for Cybertron."

The entire event was allowed coverage except for Activision's segment, which still contained some proprietary elements that were now allowed to be recorded or photographed. In lieu of any visual coverage, we will attempt to relay what was shown in as much detail as possible.

To start off, this game may be the Transformers' reaction to GI Joe's "Resolute" cartoons series that is aimed a bit more towards a mature crowd. The themes expected to be covered in "War for Cybertron" will be quite serious. In the live game play demo we were shown, death and destruction are at the forefront of the story. For example, Zeta Prime, who is assumed to be the previous leader of the Autobots, has died and Optimus has taken up command for the first time. Apparently, Zeta Prime will be the video game equivalent of the recent comic book fiction's Sentinel Prime. Regardless, the old leader is dead and Optimus is, like always, willing and ready to take up command.

The opening scene consists of Optimus, Ratchet, and Bumblebee traveling down an elevator and discussing the current situation. Megatron is making a major advance and Decepticon warships have surrounded the city. Bumblebee wants to get out there and "show Megatron a thing or two" but Optimus explains that Megatron will not risk decimating the Autobot's capital city of Iacon with a full-on assault, since he wishes to conquer and use it for himself. This appears to allude to Megatron's motivation in the game, which has been promised to be explained by Activision's reps. The biggest surprise during this opening scene was when Optimus hails Jetfire on the halo communicator. Not only is he mentioned by name, but Jetfire actually appears on the Halo screen! Jetfire explains that he needs cover fire. Prime, Ratchet and Bumblebee leave Autobot HQ to reactive the city's anti-air guns amidst the Decepticon onslaught. This is when the game play begins. As a giant warship crash lands at the Autobot's doorstep, Decepticons begin pouring out and pummeling the Autobots with heavy fire.

As the game play began, one of the first things that became apparent was the massive amount of detail given to the environment. Cybertron is alive with activity. The world is dark, cold and metallic, at least the parts that aren't currently on fire seemed that way! There are plenty of obstacles to hide behind to evade fire and the environment appears to have tons of destroyable materials. Optimus was transforming with ease and ramming Decepticons. It was also demonstrated that projectiles could be fired from the front of the vehicle. Although it was not completely clear, there seemed to be some sort of overheat gauge for being in vehicle mode, so there may be some sort of limit on the amount of time a player may stay transformed.

On to level two for the Autobots, which revealed even more unexpected characters - Aerialbots Air Raid and Silverbolt! Them, along with Jetfire are in orbit around Cybertron amidst hordes of planetary debris. Something has definitely gone wrong because this level made the asteroid field in "Empire Strikes Back" look like a snow flurry. In jet mode, the characters were dodging and destroying debris and could even transform to run across some of the larger sections of debris. It was explained by Activision that each level has 3 characters that will be playable specific to the mission at hand. This opens the amount of characters up to wild speculation. We already know that we will be seeing Soundwave, Starscream, Megatron, Ratchet, Bumblebee, Ironhide, Optimus, Jetfire, Air Raid, Shockwave, and Silverbolt, but just how many others? The next level reveals a surprise guest…

The last level that was previewed to the crowd at the presentation was a Decepticon boss battle. Megatron has the Autobots close to their darkest hour and that leads them to activate their last line of defense. You guessed it - Omega Supreme! Fighting against Omega were Megatron, Soundwave, and surprise guest, Decepticon Breakdown! Breakdown's head looked to be the spitting image of his G1 self. This level was only shown for about a minute but from what we saw, we will be having a lot of great moments in this video game. This Omega Supreme seemed much more G1 than the fully rendered trailer version, but I may be mistaken. Omega appears to be in a pit in the middle of a large room that the Decepticons can run around to take shots at him. Omega fires volleys of missiles at the Decepticons while Megatron barks orders at Breakdown to "stop whining and start firing." Omega's personality is G1 all the way and the voice is about as close to his 80's cartoon version as one could ask.

Activision told us that multi-player support for the game is going to be a very important factor. The 3 available characters for each mission allow for additional players to jump in and out at will. Although not specified, campaign may be playable via online. Other features that were observed from game play were that Optimus appeared to be able to jump and use a boost that could propel him in a variety of directions. There also seemed to be some sort of "power-up mode" but it was not obvious how this mode was activated whether by damage, or item collection. Optimus was glowing pink and it could be surmised that his attack power is increased during this mode.

Characterization of each character is incredibly detailed. The voice acting appears to be top-notch and we can expect this game to be the new gritty origin of The Transformers. Ratchet appears to be a bit of his movie persona, perhaps even the same voice actor. Bumblebee is a much spunkier version of the character. He seems to be arrogant and fool-hardy and Optimus Prime seemed to have to keep his head in the right place. Jetfire is a very bulky white and red bot. He seems very reminiscent of the Classics mold. Unfortunately, the Aerialbots were difficult to make out other than their faces, which each appeared reminiscent of their G1 counterparts. Soundwave has acting as the voice of authority on what to do next, such as pinpointing where Omega Supreme's weak points were. His voice had a very successful vocoder effect that should make Soundwave fans very happy. Megatron's voice may seem new to fan of the series, but his new authoritative demeanor will be very easy to get used to. As an added touch, when other characters speak or call out story-telling voice clips, a drawing of the characters' face plus name appear in the bottom right of the screen.

When the lights turned on and the game left the screen, applause filled the hall. "War for Cybertron" marks a progressive move for Hasbro's marketing for the brand. After having utilized cartoons and movie avenues of promotion, the next logical step to reinforce the Transformers lore is to target the video game crowd. Today's youth spends a lot of time immersing themselves in their games, very similarly to how a fan may watch their favorite movie over and over again. With each new piece of material revealed about the game, the fever surrounding it increases. "War for Cybertron" may be more than the next greatest Transformers video game, it may in fact become one of the best games of the year and is there a better way to move Transformers into a new decade?

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Transformers Podcast: Twincast / Podcast #142 - Botcon 2016 Part 3: The Last One
Twincast / Podcast #142:
"Botcon 2016 Part 3: The Last One"
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Posted: Sunday, April 17th, 2016