HASBRO LETS FANS SHAPE THE FUTURE OF THE TRANSFORMERS FRANCHISE WITH THE “POWER OF THE PRIMES” FAN VOTE
The fans can decide which Transformers character will become the next leader of Cybertron!
PAWTUCKET, R.I., December 1, 2016 – Today Hasbro, Inc. (NASDAQ:HAS), announced the “Power of the Primes” fan vote, an upcoming event that will place the fate of Cybertron directly in the hands of Transformers fans around the globe. Beginning on January 23rd, 2017, fans will be able to visit Transformers.com to cast their vote to help determine which character will join the ranks of Optimus Prime, Rodimus Prime and other Cybertronian legends. The fan-voted Prime will be featured in the Transformers Generations toy line and brand’s Prime Wars Trilogy storytelling in 2018.
The Prime serves as leader of Cybertron, wields the immense power of the Matrix of Leadership and holds the fate of the Transformers universe in their hands. This leader is usually chosen directly by the Matrix of Leadership, but the “Power of the Primes” fan vote will put the fans in command and give them the power to light the darkest hour and choose the bot to lead Cybertron into a historic new era.
“Hasbro’s past Transformers fan votes have led to some of our most exciting characters, including Windblade, Victorion and next year’s Trypticon Titan,” said Tom Warner, Senior Vice President of the Transformers franchise at Hasbro. Our “Power of the Primes” fan vote will raise the stakes higher than ever. The Prime sets the tone for all things in the Transformers universe, and we’re excited to see which direction our fans want to take.”
The first round of voting will begin on January 23rd, when fans can visit Transformers.com to choose between three groups of candidates – Honor, Chaos and Order.
Honor: These legendary warriors will lead with honor and carry on the noble legacy of Optimus Prime.
Chaos: These powerful warlords will stop at nothing to become supreme leader of Cybertron, even if it means creating a chaotic world where only the strongest survive.
Order: These commanders vow to leave the Autobot and Decepticon factions in the past and unite Cybertron under a new order.
Four finalists will be chosen by the fans and revealed by Hasbro in late January. Fans can then have the final say by returning to Transformers.com to vote between February 1st and February 4th. The winning Prime will be officially unveiled during New York Toy Fair in February.
For additional information on the Power of the Primes fan vote, please visit TRANSFORMERS.COM or the official TRANSFORMERS Facebook page, Facebook.com/Transformers.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
KABAM AND HASBRO UNVEIL TRANSFORMERS: FORGED TO FIGHT
More Than Thirty Years of Transformers History Collides in an Epic High-Definition 3D Action-Fighting Game
SAN FRANCISCO – December 1, 2016 – Kabam, a world leader of massively multiplayer mobile games for a global audience, and Hasbro Inc. today announced the title and key details of TRANSFORMERS: Forged to Fight, a new high-definition, action-fighting mobile game set in an immersive world. The game will feature authentic Transformers “more than meets the eye” action, allowing players to engage with Optimus Prime, Megatron and many other popular Autobots and Decepticons in a stunning 3D environment. The new title will enter beta testing in select territories soon and will be available worldwide in Spring 2017.
TRANSFORMERS: Forged to Fight will give players access to nearly every era of the franchise’s history, challenging gamers to assemble the ultimate team of Transformers characters, including Autobots and Decepticons from the animated TV series, blockbuster films, as well as fan-favorites from the Transformers comic book series and Hasbro’s line of iconic figures. As fans assemble their team, they will forge alliances, battle other players and dive into a unique storyline that goes beyond good versus evil.
“TRANSFORMERS: Forged to Fight embraces the best that the Transformers brand has to offer, allowing players to collect the most memorable Autobots and Decepticons from every era of the brand’s thirty-plus year history,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “We’re excited to work with Kabam to bring this unique mobile game to life, and think fans will be thrilled with the final product.”
In TRANSFORMERS: Forged to Fight, explore an epic new universe where multiple realities collide to form a massive planetary battlefield. Players will assemble a team of Autobots and Decepticons from across time and space to fight against a world of corrupted Transformers and their villainous overlords. The game features amazing visuals, intense one-on-one battles, meaningful robot to vehicle converting action and deep RPG elements. Transformers such as Optimus Prime, Bumblebee, Megatron, Starscream and Grimlock will level up over time, unleashing powerful new abilities and devastating robot-vehicle attacks.
“The Transformers franchise and its characters are larger than life, and Kabam is working closely with Hasbro to develop a game that lives up to that expectation,” said Mike McCartney, Executive Producer for TRANSFORMERS: Forged to Fight. “It will be a thrilling experience for long-time fans of the brand as well as newcomers, offering players incredible visuals, action-packed gameplay, and a truly immersive world.”
TRANSFORMERS: Forged to Fight is being developed by Kabam Vancouver, the studio who created Fast & Furious: Legacy and Marvel Contest of Champions, a top grossing game on the App Store.
Kabam, Inc. (“Kabam”) creates, develops, and publishes massively multiplayer games that are available to a global audience on mobile devices via its own dedicated channel in the Apple App Store, Google Play, and the Amazon Appstore. The company is valued at more than $1 billion and has been profitable since 2012. Kabam has created six titles that have grossed more than $100 million each in their life. Kabam has more than 700 employees around the world, with corporate headquarters in San Francisco. The company's investors include Alibaba, Canaan Partners, Google, MGM, Intel, Pinnacle Ventures, Redpoint Ventures, Warner Bros. and others. More information about Kabam can be found at http://www.kabam.com.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
Developer Kabam and toy company Hasbro today announced Transformers: Forged to Fight, a mobile game based on the well-known franchise.
Described as a "high-definition, action-fighting role-playing game with strategy elements," Forged to Fight claims to offer trademark Transformers action. You will assemble an "ultimate" team of Transformers, including Autobots and Decepticons from across almost every era of the Transformers history, and then do battle. The game is set in a colorful 3D world, and battles take place in a number of varied and unique arenas. Click through the images in the gallery below to get a closer look.
The game is set in a "strange new world where multiple realities collide," which in turn creates a "massive planetary battlefield." So, you know, Transformers stuff. Some of the features include 1v1 battles, RPG elements described as being "deep," and base-rading. Some of the playable Transformers include Optimus Prime, Bumblebee, Megatron, Starscream, and Grimlock. These characters can be leveled up through gameplay, unlocking more abilities over time.
Forged to Fight enters beta in some territories soon, and will be released widely across the world in Spring 2017. The game is in development at Kabam Vancouver, which is the studio that made Fast & Furious: Legacy and Marvel Contest of Champions.
The release teases a "unique" story that goes beyond purely good and evil--what more can you say on that front--and is this canon?
McCartney: We've worked closely with our partners at Hasbro to create the story of our game. In doing so we've ingested every classic cartoon, comic book, movie, that you can imagine. Our team has immersed ourselves in the Transformers Universe in order to understand each character’s unique personality and quirks. As the game begins Optimus Prime is returning to his home planet of Cybertron after many years of conflict on earth. During the course of his travels his ship encounters a strange anomaly in space and crash lands on a strange planet. Through the course of the game Optimus is attempting to unravel the mystery and escape the planet.
How much freedom are you afforded in the Transformers universe? It's obviously a massive, revered franchise--but I'm guessing you want to push things forward with your own unique voice, so to speak, as well.
McCartney: We work closely with our partners at Hasbro to ensure that we stay true to the franchise and lore established over the course of the last 30+ years. We also take the history of the Transformers franchise very seriously. For example, before we start work on a new character we have a bit of a classroom session for everyone working in that character. Our Transformers experts walk everyone through the history of the character and his / her personality traits. This gets everyone in the right mindset before starting work on a character. With regard to the story and character dialogue, Hasbro has been amazing. They give us the freedom to create our own vision and then feedback if something isn't true to lore, or if we're pushing something too far. For the most part this interaction has been minimal. We're excited about continuing work with Hasbro in the future and we have a lot of ideas we can't wait to collaborate on.
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