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Official Press Release from Hasbro's Transformers Press Kit

Transformers News: Official Press Release from Hasbro's Transformers Press Kit
Date: Saturday, February 10th 2007 4:32pm CST
Categories: Company News, Event News, Movie News, Press Releases, Toy News
Posted by: Seibertron

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Views: 81,736


Hasbro teams up with DreamWorks and Paramount for first-ever live-action TRANSFORMERS feature film release on July 4, 2007

Pawtucket, RI (February 2007) - On July 4, 2007, the colossal battle between the AUTOBOTS and the DECEPTICONS will invade our world when these aliens make Earth their final battleground in the live-action TRANSFORMERS movie. Produced by DreamWorks Pictures and Paramount Pictures, in association with Hasbro, the film is poised to catapult the legendary characters and storyline -- which have captivated kids since they debuted more than 20 years ago -- even higher into the stratosphere of pop culture.

First introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors. Whether fans grew up with the robots or discovered them more recently, they continue to be fascinated by the alien robots from CYBERTRON that live on earth as "Robots in Disguise" and have the ability to change from robot mode to vehicle mode.

The movie, directed by Michael Bay (Armageddon, The Rock, Bad Boys I and II) and executive produced by Steven Spielberg, follows the epic feud between the AUTOBOTS (led by OPTIMUS PRIME) and the DECEPTICONS (led by MEGATRON) as they bring their battle to Earth. In their efforts to help the humans, the AUTOBOTS meet up with an unsuspecting teen (Shia LaBeouf, who starred in Holes and Even Stevens) who finds himself in the middle of an intergalactic war being fought on our planet. The movie also stars Josh Duhamel (Las Vegas), Tyrese Gibson (Annapolis, 2 Fast 2 Furious), Megan Fox (Confessions of a Teenage Drama Queen), John Turturro and Jon Voight.

"Hasbro is thrilled to work with DreamWorks, Paramount and Michael Bay in making the most amazing, larger-than-life version of the TRANSFORMERS saga ever created," said Brian Goldner, Hasbro’s Chief Executive Officer and Executive Producer of the film. "Michael, Steven and the production crew have captured the personality of the TRANSFORMERS characters through ground-breaking visual effects and they have translated the storyline into a film packed with non-stop action and excitement."

To bring the action and adventure into kids’ homes, Hasbro will be releasing a new lineup of toys and games based on the characters and styling of the movie. From the OPTIMUS PRIME VOICE CHANGER HELMET to the ULTIMATE BUMBLEBEE figure, TRANSFORMERS fans of all ages will find something that will help them experience the excitement of the movie.

The TRANSFORMERS 2007 line includes the following:

(Approximate Retail Price: $89.99; Ages: 5 & up; Available: Fall 2007)
Fans of TRANSFORMERS will love seeing BUMBLEBEE come to life on the big screen and this fall, they can experience the ULTIMATE BUMBLEBEE action figure, which is among the most realistic and technical TRANSFORMERS toys ever. The impressively styled Chevrolet Camaro Concept car changes into the beloved AUTOBOTS character, which stands an imposing 14 inches tall. BUMBLEE will "come to life" with robot animatronics action in both car and robot modes. Working headlights, battle sounds, and music, including Devo’s "Whip It", all add to the interactive experience.

Images from Hasbro's Press Release
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Images from Hasbro's Press Release
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(Approximate Retail Price: $9.99 - $19.99; Ages: 5 & up; Available: June 2007)
The fun and excitement of 2007’s live-action film is placed in kids’ hands with the all-new TRANSFORMERS MOVIE action figures. Not only do the figures feature the authentic TRANSFORMERS action that enables all figures to change from vehicle mode to robot mode, but they also feature new "Automorph Technology" that will allow some parts to "automatically" move. Each figure also includes other action features like firing projectiles. Movie-styled figures in the Deluxe and Voyager scales include: OPTIMUS PRIME, MEGATRON, SCORPONOCK™, BARRICADE™, AUTOBOT JAZZ and BUMBLEBEE™.

(Approximate Retail Price: $39.99; Ages: 5 & up; Available: June 2007)
It’s Prime time! OPTIMUS PRIME and other popular TRANSFORMERS characters from the movie are represented in Leader scale figures, which feature lights and sounds in vehicle and robot mode. Additionally, the figures feature new "Automorph Technology", a gearing mechanism that allows some parts to move automatically. The Leader scale includes OPTIMUS PRIME and MEGATRON.

Images from Hasbro's Press Release
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Images from Hasbro's Press Release
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Images from Hasbro's Press Release
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(Approximate Retail Price: $29.99; Ages: 5 & Up; Available: June 2007)
The OPTIMUS PRIME VOICE CHANGER HELMET, authentically detailed to look like the character in the movie, allows kids to imitate OPTIMUS PRIME and sound like a TRANSFORMERS robot for the first time! The OPTIMUS PRIME VOICE CHANGER HELMET features 3 modes:
  • VOICE CHANGER: Make your voice sound like a robot!

  • BATTLE PHRASES: OPTIMUS PRIME speaks iconic phrases

  • CONVERSION SOUNDS: Hear OPTIMUS PRIME change from a truck to a robot and back!

  • Images from Hasbro's Press Release
    Medium | Large
    Images from Hasbro's Press Release
    Medium | Large

    (Approximate Retail Price: $29.99; Ages: 5 & up; Available: June 2007)
    Quickly changing from either STARSCREAM’S jet or OPTIMUS PRIME’S truck, these powerful TRANSFORMERS ARM BLASTERS offer kids the unique opportunity to role-play the galactic battle which AUTOBOTS and DECEPTICONS have waged for centuries! One pull changes the toy from vehicle mode to blaster mode, unleashing the power of a Nerf dart blaster. OPTIMUS PRIME comes with 3 Nerf darts and STARSCREAM comes with 4 Nerf darts.

    Images from Hasbro's Press Release
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    Images from Hasbro's Press Release
    Medium | Large

    (Approximate Retail Price: $19.99; Ages: 4 & up; Available: June 2007)
    The CYBER STOMPIN’ ROBOT features 12-inch robot-only versions of BUMBLEBEE and OPTIMUS PRIME, the heroes of the TRANSFORMERS movie. Designed to enable easy play for younger fans, each of the figures feature robot stomping sounds, battle sounds and phrases and light-up eyes!

    (Approximate retail price: $9.99; Ages: 2 & up; Available: June 2007
    MR. POTATO HEAD, the iconic face-changing potato friend for kids, takes on the role of a lifetime as the spud-ly leader of the AUTOBOTS, OPTIMASH PRIME. Kids will be able to have all kinds of mix 'n match fun with this wacky spud dressed as OPTIMUS PRIME. OPTIMASH PRIME comes with fun parts, including shoes, ears, eyes and helmet.

    (Approximate retail price $ 24.99; Ages: 8 & up; Players: 2 to 4; Available: June 2007)
    The game of Global Domination takes a twist with this version set on CYBERTRON and based on the TRANSFORMERS movie. Fight to gain control of the world on the side of the AUTOBOTS or the DECEPTICON! Choose your side, then play by either classic RISK rules or the TRANSFORMERS variations!

    (Approximate retail price $ 29.99; Ages: 7 & up; Players: 2; Available: June 2007)
    This classic game provides an opportunity to pit the AUTOBOTS against the DECEPTICON in a two-player strategy game. The figures are authentically detailed to look like the movie characters.

    (Approximate retail price: $15.99 Ages: 7 & up; Available: June 2007) Two puzzles in one. Assemble OPTIMUS PRIME in robot mode and then with the same puzzle pieces, assemble the AUTOBOT leader in truck mode.

    (Approximate Retail Price: $3.99; Ages: 5 & up; Available: June 2007)

    (Approximate Retail price: $2.99; Ages: 5 & up; Available: June 2007)

    Images from Hasbro's Press Release
    Medium | Large
    Images from Hasbro's Press Release
    Medium | Large
    Images from Hasbro's Press Release
    Medium | Large

    For more information on Hasbro’s TRANSFORMERS toy line and the live-action feature film, please visit and

    # # #

    New Transforming Helicopter from Spin Master!

    Transformers News: New Transforming Helicopter from Spin Master!
    Date: Friday, February 9th 2007 10:46pm CST
    Categories: Event News, Toy News
    Posted by: Fender Bender | Credit(s): Fender Bender

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    Views: 18,756

    Possible spoilers of new products to be revealed at this weekends Toy Fair are already showing up. Such an example would be Apparently, the creators of the "Air Hogs" RC toy line are developing an RC toy that transforms from a Helicopter to a robot. To this point, not much is known about it, but stay tuned to as we continue to provide 24 hour coverage of Toy Fair this weekend.
    NEW YORK - When Spin Master Ltd. started peddling its Air Hogs Zero Gravity vehicle two years ago, retailers doubted whether parents would be willing topay $59.99 for a radio-controlled toy — even if it climbed walls. But the item ended up being a hit and was followed by the equally popular $79.99 Storm Launcher. This year, Spin Master is pushing a $110 Robo Copter that transforms from a robot to a helicopter.

    “This just proved to us that if it is a great toy, provides a wow and introduces new functions, consumers are willing to spend the money,” said Harold Chizick, vice president of global promotional marketing for the Toronto-based toy maker. “We just decided to step it up.”

    “This game is about better quality,” said Ronald D. Boire, president of Toys “R” Us’s U.S. toy business. “It is not about plastic by the pound. We have been playing plastic by the pound for way too long.” He said Toys “R” Us will be making a bigger push to carry higher-grade toys.

    “When we have great toys, the consumer comes back to the toy department,” he said. “Can the toy industry and other industries co-exist? Absolutely. Consumers will buy what the child wants.”

    EDIT: An image of this new toy has appeared on-line at

    New Information regarding Botcon '07!

    Transformers News: New Information regarding Botcon '07!
    Date: Friday, February 9th 2007 8:25pm CST
    Category: Event News
    Posted by: Fender Bender | Credit(s): Rhode Island Convention Center, Basketball Jones

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    Views: 7,364

    New information regarding Botcon '07 has been posted at the Rhode Island Convention Center website:

    06/ 28 - 7/01

    BotCon 2007
    Exhibition Halls A/D, Ballrooms A-E and Meeting Rooms 553, 555, & 556. Estimated Attendance: 2,000 people. Event Hours: Saturday Early Bird 9:00 a.m.; 10:00 a.m.-5:00 p.m.; Sunday 9:00 a.m.-3:00 p.m. Admission: Saturday Early Bird: $50.00; Regular Hours: $10.00 for Adults, $5.00 for children ages 5-12, and children under 5 are free. This is a Hasbro sponsored event. Exclusive transformer figure sets available only at the show. Dealer booths are available. For more information, please contact the Transformers Collectors' Club at (817) 448-9863 or visit their website at This event is open to the public. is Heading to Toy Fair 2007 This Weekend! (plus a special surprise next week!)

    Transformers News: is Heading to Toy Fair 2007 This Weekend! (plus a special surprise next week!)
    Date: Wednesday, February 7th 2007 9:34pm CST
    Categories: Event News, Site News, Toy News
    Posted by: Seibertron

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    Views: 11,356

    This weekend is officially heading to the city so nice they named it twice to attend Toy Fair 2007. Make sure you stop by to view galleries of the upcoming Transformers, Star Wars, G.I.Joe and Marvel product lines this weekend plus a few favorites for the girls like My Little Pony and Barbie. We'll even have some news about the upcoming Transformers Movie video game not to mention a special surprise that's happening next week in New York City that we should hopefully have a report about late at night next Tuesday. If you like Transformers ... it's happening in New York City this upcoming weekend. Stay tuned to for information and images that's truly "more than meets the eye."

    Hasbro to have Webcast from Toy Fair

    Transformers News: Hasbro to have Webcast from Toy Fair
    Date: Wednesday, February 7th 2007 5:34pm CST
    Categories: Company News, Event News, Press Releases, Toy News
    Posted by: Hotrod | Credit(s): Hasbro and

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    Views: 16,737

    Toy Fair 2007 is right around the corner. The event is set to begin Friday Feberuary 14, 2007. Hasbro has issued a press release reagrding the event. In the press release Hasbro anounced that they will have a webcast from the event. Here is a copy of the press release:

    "Press Release Source: Hasbro, Inc.

    Hasbro, Inc. Announces Webcast from Toy Fair on February 14, 2007
    Wednesday February 7, 9:46 am ET

    PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NYSE:HAS - News) today announced that it will webcast its management presentation from Toy Fair via the internet on Wednesday, February 14, 2007 at 8:00 am EST. The webcast will be available to investors and the media on Hasbro's Investor Relations home page, at, click on "Corporate Information" on the bottom of the page and then click on "Investors," then click on the webcast microphone.

    The audio webcast platform is Microsoft's Windows Media Player(TM). To install Windows Media Player prior to the webcast, log on to and follow the directions.

    An online playback and podcast of the presentation will be available on February 14, 2007 after 4:00 p.m. on the Hasbro website.

    Hasbro, Inc. is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the United States, its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

    Hasbro, Inc.
    Investor Relations
    Karen A. Warren, 401-727-5401
    Wayne S. Charness, 401-727-5983

    Source: Hasbro, Inc."

    Click here to see the original report by

    Auto Assembly 2007 Cancelled

    Transformers News: Auto Assembly 2007 Cancelled
    Date: Wednesday, February 7th 2007 5:57am CST
    Category: Event News
    Posted by: Calenatarion | Credit(s): Dough-bot, Auto Assembly

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    Views: 10,568 member Dough-bot received an e-mail from the Auto Assembly stating there will be no convention this year.

    This is sad news for fans from the United Kingdom, as this is the second convention being cancelled after Transforce 2007 was cancelled as well.

    Hi Everyone,

    We've had a lot of people ask us lately about Auto Assembly 2007, so we thought we'd contact you all and let you all know what's happening...

    Auto Assembly, Europe's largest Transformers convention, has sadly decided to have a break and not go ahead with running a convention in 2007, the year of the release of the long-awaited live-action Transformers movie...

    Since Auto Assembly 2006, convention organisers Simon and Sven have had to deal with a large number of personal issues that have placed a great deal of strain upon themselves and many of these are likely to continue well into 2007 including many personal health issues. This is going to place a great deal of pressure on both of them and we both feel that this would place too many compromises on the quality of any Auto Assembly convention that we would want to run and that we wouldn't be able to dedicate as much time to it as we would want to.

    Rather than delivering an event that might not live up to the standards that we would want to bring you, we have decided to have a "gap year" and come back refreshed so Auto Assembly WILL be back in 2008, bigger and better than ever!! We're looking at past events to se how we can improve on what we've done before, how we can add new activities and events, we'll bring you the best dealers and guests we can and as we'll have longer to prepare we'll be able to bring you the best charity auction EVER!!

    We know that all of you who are regular Auto Assembly attendees and those of you who were planning on attending your first Auto Assembly convention in 2007 will be disappointed, but we think that it's better for you all to be able to attend an event where we, as organisers are in one piece physically AND mentally and we're properly prepared than something that's rushed and where the team really aren't in a state to be there and do anything and give 100% to the event so you get the best convention we can possibly give you and we all hope that you'll join us in 2008...

    However, we're not going to sit on our laurels and do nothing in 2007 and we DO have some great plans in store for the forthcoming year...

    First up, we've been quiet with them for a while, but we're going to start recording the Auto Assembly Podcasts again! We've already got the second half of our interview with Transformers artist Simon Williams lined up that we started in the third show and we've got a massive library of almost 500 pieces of music at our disposal so expect to see the fourth show online for downloading soon...!

    Show four is already in the pre-production stage with the music currently being selected and the show notes being prepared. We'll be editing the interview with Simon Williams shortly, and all being well, we're hoping to start recording soon and the show should be online in the next 3-4 weeks!

    We're also going to be doing a "stock-take" of everything we have here at Infinite Frontiers/Auto Assembly and find out exactly what we have lying around! Once we've done this, you can expect to see all sorts of goodies on sale ranging from back issues of our convention fanzine The Cybertronian Times, our latest fanzine MiniCT, the Auto Assembly Pin Badges, postcards from all our conventions and other goodies including TF graphic novels, PC games featuring work from Andrew Wildman, and much more. All the proceeds from these will go towards our annual running costs and towards our guest budget for Auto Assembly 2008 and you'll find items on sale through the AA website, eBay and

    The stock-take will also give us the chance to see what leftover items we have from our goodie bags from past conventions... and all of these will end up in early goodie bags for Auto Assembly 2008 and we can already confirm some items for the first 80+ attendees so we think we're already going to have a great selection of free gifts for all of you when the convention returns!!

    We're still going to carry on with our publishing activities and we've got some great ideas planned here. The first thing we're working on here is to take all of the entries from the Auto Assembly: Target 2006 fiction competition and put them all together in a FREE downloadable fanzine that will be available on the website in the next 3-4 weeks! Once it's online, you'll be able to go to the Auto Assembly Forum and vote on your favourite story and the entry with the most votes will be declared the belated winner of the fiction competition from the convention!

    After that, we'll be working on Issue 9 of The Cybertronian Times. While we won't be having a convention in 2007, we will still be looking at producing a fanzine and this will be out some time during the year and this will be available to pre-order and buy online sometime during the year with proceeds going towards Auto Assembly 2008's guest budget. At the same time, we are going to be looking at producing more issues of our low-budget fiction-based fanzine MiniCT which again you can order online.

    Finally on the fanzine front, we are hoping to take some of the back issues of The Cybertronian Times that are now out of print and converting these to PDF files. Some of these may be made available freely, the others will be available for a nominal charge but more news on these when they're ready!

    For those of who who want to keep in touch with us online, our forum is still going strong and we've recently given it a small restructure to make things easier to find and if you're not already a member, you're more than welcome to join. Naturally, all the latest news and developments on Auto Assembly will appear on the forum FIRST!!

    To tie-in with the forum, we're hoping to arrange a series of informal meets and get-togethers for our members throughout the year, and hopefully doing something to coincide with the movie if anyone is interested in seeing it as a group.

    Finally, while there won't be an AUTO ASSEMBLY in 2007, there WILL be an event from us here at INFINITE FRONTIERS... we are currently in the early concept stages of preparing to run a small scale sci-fi and collectors fair here in Birmingham some time in 2007!! It will be a similar event to those found across the UK with dealers and VERY cheap admission price covering Transformers, comics, sci-fi merchandise and everything else.. but we'll release more details on this as we have it so watch this space!!

    * * *

    From a UK fan point of view, sadly Transforce 2007 has also been cancelled so right now the UK is without a convention for 2007, there is still a chance that Paul Cannon will re-schedule his convention for later in the year and if he does we will give him our backing and support 100% and and help him promote that instead. Right now, we don't know if there will be any other events taking place in the UK in 2007 but if there are, rest assured that we will be giving them our complete support.

    We know that 2007 won't be a quiet year for Transformers fans in the UK, especially with the increased activity from Hasbro UK and other related companies, which has in some way contributed to our problems with Auto Assembly as well, which had left us little room to decide when we could have held Auto Assembly 2007 had we been able to but at least there will be things taking place, especially with Hasbro's expected presence at Memorabilia at the NEC in Birmingham in July.

    * * *

    Well, feel free to get in touch and we hope to see some of you on the forum, at some of our forum meets, at our collectors's fair later this year, and at Auto Assembly 2008!

    Simon and Sven
    Auto Assembly

    BotCon 2007 Logo Unveiled

    Transformers News: BotCon 2007 Logo Unveiled
    Date: Saturday, February 3rd 2007 4:55pm CST
    Category: Event News
    Posted by: Hotrod | Credit(s):

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    Views: 7,304

    BotCon 2007 is only months away and until now we have had no clue what the new logo for BotCon 2007 would look like. Now we do! The official BotCon website,, has had a minor update. The update is that the old BotCon 2006 logo was taken down and the new BotCon 2007 logo was put up. Here is the new logo:

    Final Part of Don Murphy at TransformersCon Video Online

    Transformers News: Final Part of Don Murphy at TransformersCon Video Online
    Date: Friday, February 2nd 2007 5:18pm CST
    Categories: Event News, Media, Movie News, People News
    Posted by: Hotrod | Credit(s): Alex Kingdom and TransformersCon

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    Views: 13,277

    The final video installment of Don Murphy speaking at TransformersCon about the upcoming Transformers Movie has now been posted online. This time Murphy address questions about the characters in the movie, Michael Bay, and more. Check out the final part of Don Murphy at TransformersCon here.

    Air Date Change for Fanatical Transformers Episode

    Transformers News: Air Date Change for Fanatical Transformers Episode
    Date: Thursday, February 1st 2007 6:32pm CST
    Categories: Event News, Media
    Posted by: Hotrod | Credit(s): EvilDecepticonJetfire

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    Views: 11,885

    You may recall that we reported a news story here that the show Fanatical would be airing an episode about Transformers on January 30, 2007 on TV Tropolis in Canada. Now our own EvilDecepticonJetfire has updated us with new information. The air date has changed to Tuesday February 6, 2007.

    BotCon 2007 Update: Second Hotel Added

    Transformers News: BotCon 2007 Update: Second Hotel Added
    Date: Wednesday, January 31st 2007 5:51pm CST
    Category: Event News
    Posted by: Hotrod | Credit(s):

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    Views: 6,771

    Have you been having trouble booking a hotel room for BotCon 2007? Well you are not alone. Rooms at the Westin Providence Hotel sold out fast. So if you were not one of the lucky ones to book a room, then we have good news for you. The official BotCon website, has updated with news about a second hotel for fans to stay at. Here is what was posted in the update:

    Currently there are two hotels accepting reservations for BotCon 2007:
    The Westin is attached to the Rhode Island Convention Center (most activities are in the center).
    Also, the Biltmore is a block away (170 yards).
    You can then make room reservations by calling (401) 598-8000.
    More information about activities and tours will be coming
    in a few weeks so check back soon! This is going to be HUGE!
    For more information Click Here!"

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    Transformers Podcast: Twincast / Podcast #111 - New York Toy Fair 2015
    Twincast / Podcast #111:
    "New York Toy Fair 2015"
    MP3 · iTunes · RSS · View · Discuss · Ask
    Posted: Thursday, February 19th, 2015