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It's official - Transformers: ROTF eclipses $300 million at the box office

Transformers News: It's official - Transformers: ROTF eclipses $300 million at the box office
Date: Wednesday, July 8th 2009 5:29pm CDT
Categories: Movie News, Press Releases
Posted by: Delicon | Credit(s): Paramount,

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Maybe it seemed like a foregone conclusion to some, but Transformers: Revenge of the Fallen has achieved another major accomplishment and that is earning over $300 domestically and an equally impressive $600+ million worldwide.

The box office year got its first $300 million domestic grosser on Tuesday.

Paramount's "Transformers: Revenge of the Fallen" passed that magical milestone after pushing its U.S. and Canadian coin to $299.8 million on Monday.

That same day, overseas boxoffice topped $300 million. So the Michael Bay blockbuster's worldwide tally runs north of $600 million.

Daily grosses remain strong as the Shia LaBeouf-Megan Fox starrer approaches its third weekend of global release. But Fox's 3D animated feature "Ice Age: Dawn of the Dinosaurs" topped the day's domestic boxoffice on Monday, with $$6.5 million to $6.4 million for the "Transformers" sequel.

Looming competition include a pair of comedies set to open on Friday -- Universal's R-rated Sacha Baron Cohen starrer "Bruno" and Fox's high-school laugher "I Love You, Beth Cooper," rated PG-13.

So, what does Paramount have to say about all of this? Here is their official press release.

$300 Million in 14-Days for Transformers Sequel

After only 14-days in release, the worldwide hit "Transformers: Revenge of the Fallen" became the 2nd fastest film in movie history to earn $300 million in U.S. ticket sales, eclipsing the previous record-holder "Pirates of the Caribbean: Dead Man's Chest," by 2-days. From director Michael Bay and executive producer Steven Spielberg, the Paramount Pictures release trails only "The Dark Knight" in this record-setting achievement.

"Moviegoers everywhere propelled the film to this great success, paving the way for a phenomenal run," said Paramount Pictures Vice Chairman Rob Moore.

2007's "Transformers" earned $319.2 million in its theatrical run, and more than $700 million worldwide. The sequel has already taken in over $600 million worldwide to date, conquering several records including:

-- Biggest Wednesday-Sunday opening of all time.
-- Biggest Wednesday opening of all time.
-- Paramount's biggest international opening of all time.
-- 3rd biggest worldwide opening weekend of all time.
-- 4th biggest international opening of all time.

For continuing coverage of TF2's re-writing of the box office record books, stay right here at, your ultimate Transformers resource!

Revenge of the Fallen Tops 200M in Five Days

Transformers News: Revenge of the Fallen Tops 200M in Five Days
Date: Sunday, June 28th 2009 2:01pm CDT
Categories: Movie News, Press Releases
Posted by: DevastaTTor | Credit(s): megatron7,,

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Views: 10,973

Based on the initial weekend receipts, Yahoo Movies and are reporting that Transformers: Revenge of the Fallen took in over 201 million dollars in it's first five days, easily topping this week's Box Office. To put things in perspective, last week's champ, The Proposal, took in 18 million.

According to the numbers, the Transformer's sequel brought in roughly $201,246,000 in this US since it's release at midnight on Tuesday night. Added with the current foreign totals, the film has brought in a total of nearly 281 million worldwide, meaning it's already eclipsed its 200 million dollar production budget.

To view the weekend totals, click HERE

HASBRO to webcast 2nd QTR Earnings

Transformers News: HASBRO to webcast 2nd QTR Earnings
Date: Friday, June 26th 2009 8:31pm CDT
Categories: Press Releases, Company News, Media
Posted by: First Gen | Credit(s): Hasbro Inc.

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Views: 14,881

For all you Wall Street watchers here on, we have new information on HASBRO Inc. investment news.

PAWTUCKET, R.I.--(BUSINESS WIRE)--Jun. 26, 2009-- Hasbro, Inc. (NYSE:HAS) today announced that it will webcast its second quarter results via the Internet. The webcast will take place on Monday July 20, 2009 at 8:30 a.m. Eastern Time, following the release of Hasbro's financial results.

The webcast will be available to investors and the media on Hasbro's Investor Relations home page, at [url"> then click on the webcast microphone. A replay of the call will be available at the same location approximately 2 hours following completion of the call.

Certain financial and statistical information included in the webcast, such as information required by Regulation G, will be available at the time of the webcast in the “Press Releases” section of Hasbro’s website at, under “Investor Relations.”

"Transformers 2" Rolls Out with 2,000 Sold Out Midnight Shows

Transformers News: "Transformers 2" Rolls Out with 2,000 Sold Out Midnight Shows
Date: Wednesday, June 24th 2009 7:19pm CDT
Categories: Movie News, Press Releases, Company News
Posted by: Seibertron | Credit(s): Fandango

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Views: 19,742

Transformers: Revenge of the Fallen enjoyed a spectacular debut on Tuesday night and Wednesday morning, according to Fandango, the nation’s leading movie ticketing destination. Among the stats:

• Last night Fandango sold out more than 2,000 midnight and late night/early morning show times nationwide.

• Fandango has been selling more than 8 Transformers tickets per second during peak periods, prior to opening day. That number could rise today.

• Transformers 2 currently represents 94% of all ticket sales on Fandango (as of 9:00 a.m. PT today).

• Transformers 2 now ranks as Fandango’s biggest pre-sales title of the year to date.

• Transformers 2 is selling twice as many tickets as Iron Man sold on Fandango at the same point in that film’s sales cycle.

• Midnight showtimes of Transformers 2 were sold out across the country, from Abingdon, Maryland to Yuba City, CA. One theater in Las Vegas sold out as many as ten midnight showtimes.

• Theater owners are continually adding new show times throughout the day to accommodate the fan demand.

“The film’s success proves that fans are ready for the summer and looking for an escape,” says Rick Butler, Chief Operating Officer of Fandango. “Moviegoers should certainly buy their tickets in advance before heading to the theater, as Transformers: Revenge of the Fallen may end up enjoying one of the top-selling opening days for a weekday in the history of our company.”

About Fandango

One of the Web’s top movie and entertainment destinations, Fandango sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at, 1-800-FANDANGO and via your wireless mobile device at Fandango is a unit of Comcast Interactive Media.

Fandango theater partners include the nation’s leading exhibitors: AMC Theatres, Carmike Cinemas, Century Theatres, Cinemark Theatres, Edwards Theatres, Regal Cinemas and United Artists Theatres, as well as American Cinematheque, Brenden Theatres, CineArts Theatres, Cinebarre, Cobb Theatres, Hollywood Theatres, IMAX, Kerasotes Theatres, Majestic Crest Theatre, Premiere Theatres, R/C Theatres, Wehrenberg Theatres and Winchester Theatres.

"The Touch - Sam's Theme" is up on iTunes!

Transformers News: "The Touch - Sam's Theme" is up on iTunes!
Date: Wednesday, June 24th 2009 11:02am CDT
Categories: Movie News, Press Releases, People News, Media
Posted by: Seibertron | Credit(s): Stan Bush

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Views: 23,706

"The Touch - Sam's Theme" is up on iTunes! ... 9&s=143441

The music video of this song has gotten over 150,000 plays! A lot of
people have been asking if the song is available on iTunes. Since
Transformers 2 ROTF is just released, the timing is perfect!

Praised as a world-class rock singer, Stan Bush is best known for his
song "The Touch" featured in the Transformers Movie. An anthem for
Transformers fans around the world, "The Touch" has just been released
as a download for Guitar Hero WT on May 29, 2009! Stan was the
featured performer at the Transformers convention (BOTCON 09) at
Paramount Studios in Los Angeles. Also Hasbro has just released two
new Transformers 2 ROTF toys featuring "The Touch".

"The Touch" is available on Stan's latest album, "In This Life," named
'Album of the Year' for 2007 (

Burger King Starts 'Transform YOUR WAY' Promotion

Transformers News: Burger King Starts 'Transform YOUR WAY' Promotion
Date: Monday, June 22nd 2009 11:20am CDT
Categories: Movie News, Toy News, Press Releases, Media, Collectables
Posted by: Tigertrack | Credit(s):

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Views: 57,592 The king wants you to come and transform your food your way. Kingons no more, now we have 'THE KING' whose function is Flame Broiling Culinary Engineer.

Yes, you can have this kind of fun and more, as BK starts their Transformers Revenge of the Fallen related promotion, "Transform YOUR WAY".

Contests, games, and chances to win lots of fun stuff (like money, cars, food...) are included in this campaign.

You can check out the promotion online at

Also, check out THE KING, and the prizes. Fun times as you use a decoder to learn the King's function, and specs, as well as, all the prizes that are available at

Got a little one at home? Check out the BK kid's meal toys at Available toys are 'Launching Arcee', 'Constructin' Devastator, 'Rise of Megatron', 'The Fallen Flip-Out', 'Change-up Bumblebee', 'Seeking Soundwave', 'Ravage Reveal', and 'Ultimate Prime'.

Burger King Starts 'Transform Your Way' Promotion

Burger King Starts 'Transform Your Way' Promotion

Burger King Starts 'Transform Your Way' Promotion

Burger King Starts 'Transform Your Way' Promotion

Burger King Starts 'Transform Your Way' Promotion

Burger King Starts 'Transform Your Way' Promotion

Transformers ROTF debut earnings in Japan and the UK

Transformers News: Transformers ROTF debut earnings in Japan and the UK
Date: Sunday, June 21st 2009 6:48pm CDT
Categories: Movie News, Press Releases
Posted by: Delicon | Credit(s):

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Views: 15,543

As we reported earlier, Transformers: Revenge of the Fallen has been doing excellent box office receipts in the UK. Michael Bay's blog has now been updated with official numbers for not only the UK debut but the Japanese opening as well.

Transformers 2 opened spectacularly in their world debuts in the UK and Japan, grossing a total of $20 mil from 846 locations. The Michael Bay directed film was a clear #1 in both territories, with the UK’s opening total of $14.1 mil from 517 locations outperforming rival comic book sequel Spider-Man 2 by 18%, the original Transformers movie by 71% and coming within 3% of the Dark Knight weekend total. In Japan, the film’s gross of $5.8mn from 329 locations was 64% ahead of The Dark Knight, and only 13% behind Transformers which had the advantage of opening in summer school holidays.

The franchise’s eagerly awaited second instalment opens across most of the rest of the world next week on Wednesday June 24th.

To view the original story, CLICK HERE!

Amazingly, we are only about 2 days away from the US opening of ROTF!

For ALL your Transformers news, be sure to stay tuned to!

More Transformers ROTF M&M's tie-ins.

Transformers News: More Transformers ROTF M&M's tie-ins.
Date: Sunday, June 21st 2009 2:35pm CDT
Categories: Movie News, Press Releases, Collectables
Posted by: Dead Metal | Credit(s): M&M's

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Views: 66,486

The chocolate candy known as M&M's will be seeing even more Transformers Revenge of The Fallen tie-ins then we knew.

There are new collectors tins, fans, dispensers and more.

Click here to see the official m&m's Transformers site and everything they will make available in their Transformers ROTF promotion.

More m&m's tie-ins.

Mars Snackfood US announced today the availability of limited-edition M&M’S® Strawberried Peanut Butter Chocolate Candies and SNICKERS® Nougabot™ Bar to celebrate the June 24 release of “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc. M&M’S® and SNICKERS® fans are sure to “fall” for the limited-edition product, which will be available from May through July in food, drug, mass and convenience outlets.

As anticipation for the summer blockbuster builds, Mars Snackfood US will also be rolling out a full-contact, “Transformers: Revenge of the Fallen”-themed marketing campaign in support of the limited-edition products. Specific marketing campaign executions include:

* Action film director Michael Bay is putting his signature touch on a dramatic television commercial in which animated M&M’S® Brand characters, “Red” and “Yellow,” team up with the popular AUTOBOT® OPTIMUS PRIME™, to deliver the M&M’S® Strawberried Peanut Butter Chocolate Candies to stores around the country. The commercial will debut on June 1, 2009.
* Michael Bay himself will become an M&M’S® character for a new “Inner M” print ad that will be featured in June issues of Entertainment Weekly, US Weekly and USA Weekend. The print advertising is an extension of the brand’s “Inner M” equity campaign which encourages Americans to find their fun side and embrace their “Inner M.”
* Consumers will be able to join “Red” and “Yellow,” as well as other “Transformers: Revenge of the Fallen” characters on a digital scavenger adventure on, as well as other sites throughout the Web, beginning May 19, 2009.
* Kyle Busch’s No. 18 M&M'S® car in the NASCAR Sprint Cup Series will sport a special “Transformers: Revenge of the Fallen”-themed paint scheme during the June 21, 2009, race at Infineon Raceway, where Busch took the checkered flag last year. The special paint scheme features movie title decals on the hood, trunk and TV panel and the M&M’S® Brand “Red,” “Green” and “Yellow” characters modified into “Transformers: Revenge of the Fallen” characters.

“M&M’S® Chocolate Candies have always been a favorite movie-watching treat and aligning ourselves with one of the most-anticipated films of the summer is a perfect match,” said Michele Kessler, vice president, marketing, Mars Snackfood US. “The battle between AUTOBOTS® and DECEPTICONS® echoes the ongoing debate over peanut M&M’S® versus milk chocolate. Fortunately, you don’t need to choose between favorite flavors with our limited-edition M&M’S® Strawberried Peanut Butter Chocolate Candies.”

“This campaign with the iconic M&M’S® brand is a great way to build even more excitement about the new installment of the ‘Transformers’ movie franchise with consumers everywhere – from the grocery store, on their computer screens and even at the racetrack,” commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures.
M&M Transformer FansM&M Transformer BanksM&M Transformer Dispenser

About the Limited-Edition Candies and Collector Packaging

The M&M’S® Strawberried Peanut Butter Chocolate Candies feature smooth peanut butter and sweet strawberry flavor surrounded by a colorful M&M'S® candy shell. The M&M’S® Strawberried Peanut Butter Chocolate Candies are offered in singles (1.4 oz) and medium bags (11.4 oz) and retail for $.79 and $3.49, respectively.

The limited-edition flavor along with traditional M&M’S® Chocolate Candies are available in seven limited-edition collector packs featuring “Red,” “Blue,” “Yellow” and “Orange” M&M’S® characters, transformed into CHOCL-O-BOTS™ and DELECT-O-CONS™ alongside images of the dynamic “Transformers: Revenge of the Fallen” characters.

M&M’S® Brand Milk Chocolate Candies limited-edition packaging features images of AUTOBOTS® characters OPTIMUS PRIME®, BUMBLEBEE™ and IRONHIDE™ while M&M’S® Brand Peanut Chocolate Candies limited-edition packaging features DECEPTICONS® STARSCREAM™, BARRICADE™ AND MEGATRON™.

In addition to M&M’S®, Mars’ SNICKERS® brand is launching a limited-edition SNICKERS® NOUGABOT™ Bar with deceptively delicious bright Yellow Nougat and Dark Caramel to resemble the colorings of one of the coolest and most popular AUTOBOTS®, BUMBLEBEE™. The packaging includes images of the BUMBLEBEE™ character as well as “Bits & Bytes” “Transformers: Revenge of the Fallen” movie and Snickers candy trivia. The SNICKERS® NOUGABOT™ Bar is available nationwide in singles for $.79.

Stay tuned to for all your Transformers related news!

Transformers ROTF made 50% more at UK box-office than 2007 Movie

Transformers News: Transformers ROTF made 50% more at UK box-office than 2007 Movie
Date: Sunday, June 21st 2009 2:22pm CDT
Categories: Movie News, Press Releases
Posted by: Dead Metal | Credit(s): New York Times

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Media Decoder reports an article of the New York Times stating that Transformers Revenge of The Fallen has earned 50% more at UK box-office on Friday then it's predecessor Transformers the Movie two years ago.

Click here to see the original post.

You can’t tell much from the box office performance of a film on a single night, in a single foreign territory. But Paramount executives were congratulating themselves on Saturday over the Friday night results of “Transformers: Revenge of the Fallen,” in the United Kingdom. Word had it that the movie had done roughly 50 percent better than its predecessor, which two years ago went on to take in $389 million in foreign markets, and $319 at the domestic box office.

With the hot start in England, company executives were privately speculating that the new “Transformers” film had a shot at becoming Paramount’s second-highest grossing film, behind “Titanic,” which took in a monstrous $1.8 billion worldwide under a split deal with Fox.

That would be a nice start for Adam Goodman, who was named president of the movie group on Friday, as two fellow executives, John Lesher and Brad Weston, were ushered out. Both were offered producer deals. The betting here is that Mr. Weston will accept, while Mr. Lesher strikes for greener pastures.

Stay tuned to for all your transformers related news!

Hasbro Transforms Its Toy-Movie Model

Transformers News: Hasbro Transforms Its Toy-Movie Model
Date: Saturday, June 13th 2009 5:03pm CDT
Categories: Movie News, Toy News, Press Releases, Company News, Media
Posted by: Mkall | Credit(s): BusinessWeek

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Views: 42,312

BusinessWeek has posted an article analysing Hasbro's marketing strategy with the upcoming Summer movies: Transformers: Revenge of the Fallen and GI Joe: Rise of Cobra.

Toy giant Hasbro (HAS) used to bid against other toymakers for rights to sell toys based on hot movies. Now the tables are reversed, as some of the biggest movies this summer are coming right out of Hasbro's own toy chest.

Case in point, Transformers: Revenge of the Fallen, the latest installment of the Transformers franchise, which opens in theaters on June 24. Analysts believe the film from Paramount Pictures (VIA) and director Michael Bay could be even bigger than its 2007 predecessor, Transformers, which grossed $700 million worldwide at the box office. That movie also sold $480 million worth of toys for Hasbro, 13% of the company's overall sales in 2007.

There's more on the way. Hasbro has a movie based on its G.I. Joe toy line coming out on Aug. 7. The company has an April 2011 release for a movie version of its Stretch Armstrong figure, to be directed by Ron Howard. That is part of a six-picture deal the company has with Universal Studios (GE), which included a movie version of Monopoly. Meanwhile, archrival Mattel (MAT) is working on movie versions of Hot Wheels and Major Matt Mason.

Turning its own toy brands into movies has a lot of benefits for Hasbro. The company doesn't have to spend as much on toy marketing since the movie studio is already doing that to promote the film. In the case of summer movies, it also means the toymaker spreads its sales more evenly throughout the year. And Hasbro doesn't have to pay the fat licensing fees to filmmakers that made Star Wars creator George Lucas one of the company's largest shareholders. "I can't give you specifics," says Hasbro's chief executive, Brian Goldner, but "it is more profitable when we own the brand."

Enduring Appeal

Since the original Transformers toy line and cartoon made their debut 25 years ago, the saga of cars, airplanes, and other devices that convert into battling robots has proven to have a wide, enduring (and for many people, surprising) appeal. Hasbro now has a large base of parents who are as familiar with the franchise as their kids. Michael Spector, a 37-year-old Web producer in Easton, Penn., has 600 Transformers action figures in his collection, so many it took a whole day to move them. He's planning on buying a few more of this year's versions, mostly on behalf of his 8-year-old son, T.J. "It's a bonding thing," Spector explains. "Who doesn't want to see robots beating the heck out of each other?"

Hasbro has borrowed heavily from its Star Wars experience in creating Transformers toys. There are $300 limited-edition robot sets for adult collectors, $22 action figures with lights and sound for younger kids, even $12 preschool robots. This year's Bumblebee Voice Mixer helmet, $40, looks suspiciously like a Darth Vadar toy Hasbro created under its Star Wars license. The $40 Plasma Cannon is a fatter version of a light saber.

Like Lucas, Hasbro has found ways to connect with its fans even in years when movies aren't released. BotCon, an annual conference for Transformers toy collectors, which Hasbro sponsors, just celebrated its 15th year. It drew a record 7,000 attendees to Pasadena, Calif., in early June. "It's fantasy," says Brian Savage, whose company organizes the shows. "People have to have something they enjoy."

Paramount paid the $200 million cost to produce the latest Transformers flick. But that doesn't mean Hasbro gets an entirely free ride. It must share some royalties for toys based on the movie with the studio and Bay. Hasbro also has to pay royalties to Takara Tomy (7867.T), the Japanese company that designed the original toys on which the Transformers are based.

Complicated Bad Guy

Hasbro does get a seat at the table in developing the script. This year's movie has three times as many characters as the first one—that means more toys. And there is a particularly complicated bad guy named Devastator, who is five bad guys in one. His toy retails for $99.

This year's movie involves more locations, jumping from the Middle East to China, which gives more kids a local connection to the brand. Hasbro coincidentally shifted from having independent distributors based in many countries such as China to having its own employees there distribute the toys to retailers. That means the manufacturer shares less of the profits. And retailers are expected to stock up this year. "The last time around, retailers underestimated demand and it was sold out for several months," says Sean McGowan, a toy analyst at Needham. "Hasbro will sell a lot more. More people are convinced it's a hot property."

The flurry of toy-based movies does raise the question of whether Hasbro is overdoing the tie-ins. A previous movie version of the board game Clue was a disappointment. "All this is cyclical," says Ira Mayer, publisher of The Licensing Letter, an industry trade publication. "You have one hit, there's a surge." Hasbro's Goldner says he's conscious of the risk of overkill. "We spend a lot of time working up front," he says. "We wouldn't bet into the business if we didn't feel it was a great story."

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