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Hasbro Reports Financial Results for the Second Quarter 2012

Transformers News: Hasbro Reports Financial Results for the Second Quarter 2012
Date: Monday, July 23rd 2012 12:03pm CDT
Categories: Press Releases, Company News
Posted by: El Duque | Credit(s): Hasbro

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Hasbro has released their Second Quarter financial report for 2012, and overall profits are down compared to this time last year. The Boys category was down 16% with "expected" declines in Transformers and Beyblade. The Preschool category saw a 6% increase with the help of Transformers: Rescue Bots. The full financial report can be found below:

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Hasbro Reports Financial Results for the Second Quarter 2012


Second Quarter Results Consistent with Company Strategy to Shift U.S. Shipments Later in the Year


  • Net revenues of $811.5 million for the second quarter 2012 versus $908.5 million for the second quarter 2011; Second quarter net revenues declined 7% excluding a negative $34.4 million impact of foreign exchange;
  • Net earnings of $43.4 million, or $0.33 per diluted share, compared to net earnings of $46.0 million or $0.33 per diluted share in 2011 (excluding a favorable tax adjustment and costs associated with establishing Hasbro's Gaming Center of Excellence); Second quarter 2011 net earnings were $58.1 million, or $0.42 per diluted share as reported;
  • Operating profit at 10.6% of revenues versus 10.3% in 2011 (excluding the Gaming Center of Excellence costs) or 8.9% as reported a year ago;
  • Second quarter 2012 operating profit increased in the U.S. and Canada and Entertainment and Licensing segments.

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the second quarter 2012. Net revenues for the quarter were $811.5 million, a decrease of 11%, compared to $908.5 million in 2011. Second quarter 2012 net revenues declined 7% excluding a negative $34.4 million impact of foreign exchange. Net earnings for the second quarter 2012 were $43.4 million, or $0.33 per diluted share, versus $58.1 million, or $0.42 per diluted share, in 2011. Second quarter 2011 net earnings include a favorable tax adjustment of $20.5 million, or $0.15 per diluted share, and pre-tax expense of $13.1 million, or $0.06 per diluted share, related to costs associated with establishing Hasbro's Gaming Center of Excellence. Absent these items, second quarter 2011 net earnings were $46.0 million or $0.33 per share.

"2012 continues to develop in line with our expectations as we shift more of our shipments later in the year while improving profitability in the near term," said Brian Goldner, President and Chief Executive Officer. "In the U.S. and Canada, we have gained share and the teams are focused on returning to historical levels of operating profit as well as partnering with U.S. retailers to shift shipments closer to the peak consumer demand periods in the third and fourth quarters. Internationally, we continue our global expansion, leveraging investments in emerging markets, product innovation and entertainment to drive Hasbro brands globally. Finally, our television strategy is delivering growth within our Entertainment and Licensing segment and creating demand for our toys and games in global markets."

"As we enter the second half of the year, we have innovative brand initiatives across product categories and geographies," continued Goldner. "For the full year 2012, we continue to believe, absent the impact of foreign exchange, we will again grow revenues and earnings per share. As we have previously stated, we expect 2-4% more of our full-year revenues to occur in the second half of the year. Within this revenue shift, we also expect the fourth quarter to be greater than the third quarter in both revenues and earnings per share, similar to our historical international results."

"An important element of our full-year plan is returning the U.S. and Canada segment to historical levels of operating profit margin. In the second quarter, this segment's profitability, and Hasbro's overall profitability, improved through favorable product mix and higher quality inventory in the U.S. and Canada segment versus last year," said Deborah Thomas, Chief Financial Officer. "As we enter the second half of 2012, Hasbro is in a strong financial position with healthy cash flow and great initiatives for the holidays. A year ago, we made an investment in Games, establishing Hasbro's Gaming Center of Excellence. One year later we believe we are well positioned with innovative gaming products and strong marketing programs for the holiday season."

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U.S. and Canada segment net revenues were $406.6 million, a decrease of 19%, compared to $505.0 million in 2011. The results reflect growth in the Preschool category offset by declines in the Boys, Girls and Games categories. The U.S. and Canada segment reported an operating profit of $60.9 million, up 6%, compared to $57.7 million in 2011.

Net revenues in the International segment grew 5% absent the negative $33.4 million impact of foreign exchange. Including the impact of foreign exchange, International segment net revenues were $360.5 million, down 4%, compared to $374.5 million in 2011. Revenue in the International segment reflects growth in Latin America offset by a decline in Europe and Asia Pacific. Additionally, the Preschool category contributed to growth, offset by declines in the Boys, Girls and Games categories. The International segment reported an operating profit of $29.9 million, compared to $33.8 million in 2011.

Entertainment and Licensing segment net revenues increased 59% to $43.2 million, compared to $27.2 million in 2011. The segment benefited from the sale of television content in all formats in the U.S. and internationally. The Entertainment and Licensing segment reported an operating profit of $8.2 million compared to $0.6 million in 2011.

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For the second quarter 2012, net revenues in the Boys category decreased 16% to $389.1 million despite strong growth in MARVEL products which partially offset expected declines in TRANSFORMERS and BEYBLADE products.

Net revenues in the Games category declined 8% to $213.8 million with MAGIC: THE GATHERING, DUEL MASTERS and BATTLESHIP brands continuing to grow. Boys Action Gaming, including the STAR WARS FIGHTER PODS, TRANSFORMERS BOT SHOTS and the introduction of the MARVEL BONKAZONKS line, continued to perform well.

In the Girls Category, net revenues declined 13%. MY LITTLE PONY products continued to grow backed by television programming globally. In the second half 2012, new Girls initiatives include the launch of FURBY, 1D, the boy band product line, as well as feature holiday items including BABY BUTTERSCOTCH from FURREAL FRIENDS; BABY WANNA WALK from BABY ALIVE and television animation for LITTLEST PET SHOP products.

Net revenues in the Preschool category increased 6% to $103.4 million backed by continued growth in the PLAYSKOOL HEROES line, including MARVEL and TRANSFORMERS RESCUE BOTS products, as well as SESAME STREET products and initial shipments of the new KOOSH line.

Share Repurchase and Dividend

The Company repurchased a total of 139,734 shares of common stock during the second quarter 2012 at a total cost of $4.9 million and an average price of $35.21 per share. At quarter-end, $217.3 million remained available in the current share repurchase authorization. The Company paid $46.7 million in cash dividends to shareholders during the quarter.

Hasbro will webcast its second quarter 2012 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast, go to http://investor.hasbro.com. The replay of the call will be available on Hasbro's web site approximately 2 hours following completion of the call. Additionally, presentation slides associated with today's conference call are available on Hasbro's website at http://investor.hasbro.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved.

Share data from The NPD Group, through May 2012

Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company's potential performance in 2012 and beyond, including with respect to its revenues and earnings per share, and the Company's ability to achieve its other financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, manufacture, source and ship new and continuing products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to profitably recover the Company's development, manufacturing, marketing, royalty and other costs; (ii) global economic conditions, including recessions, credit crises or other economic shocks or downturns affecting the United States, Europe or any of the Company's other markets which can negatively impact the retail and/or credit markets, the financial health of the Company's retail customers and consumers, and consumer and business confidence, and which can result in lower employment levels, less consumer disposable income, and lower consumer spending, including lower spending on purchases of the Company's products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) other economic and public health conditions in the markets in which the Company and its customers and suppliers operate which impact the Company's ability and cost to manufacture and deliver products, such as higher fuel and other commodity prices, higher labor costs, higher transportation costs, outbreaks of disease which affect public health and the movement of people and goods, and other factors, including government regulations, which can create potential manufacturing and transportation delays or impact costs; (v) currency fluctuations, including movements in foreign exchange rates, which can lower the Company's net revenues and earnings, and significantly impact the Company's costs; (vi) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company's customers or changes by the Company's customers in their purchasing or selling patterns; (vii) greater than expected costs, or unexpected delays or difficulties, associated with THE HUB TV Network, the Company's joint venture television network with Discovery Communications, LLC, Hasbro Studios, or the creation of new content to appear on THE HUB TV Network and elsewhere; (viii) consumer interest in and acceptance of THE HUB TV Network, and programming created by Hasbro Studios, and other factors impacting the financial performance of the network and Hasbro Studios; (ix) greater than expected costs or unexpected delays or difficulties associated with the creation of Hasbro's Gaming Center of Excellence and the execution of the Company's strategy for driving innovation and immersive play experiences in its gaming business; (x) unexpected delays or difficulties in the Company's execution of its plans to drive growth and increased profitability in its U.S. and Canada business; (xi) the inventory policies of the Company's retail customers, including retailers' potential decisions to lower the inventories they are willing to carry, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half and fourth quarter of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve tight and compressed shipping schedules; (xii) delays, increased costs or difficulties associated with any of our planned entertainment initiatives; (xiii) work stoppages, slowdowns or strikes, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xiv) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xv) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees in a competitive environment; (xvi) concentration of manufacturing for many of the Company's products in the People's Republic of China and the associated impact to the Company of public health conditions and other factors affecting social and economic activity in China, affecting the movement of products into and out of China, and impacting the cost of producing products in China and exporting them to other countries; (xvii) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xviii) other market conditions, third party actions or approvals and the impact of competition which could reduce demand for the Company's products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; (xix) the risk that anticipated benefits of acquisitions may not occur or be delayed or reduced in their realization; and (xx) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission ("SEC") filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

This press release includes a non-GAAP financial measure as defined under SEC rules, specifically EBITDA. EBITDA represents net earnings excluding interest expense, income taxes, depreciation and amortization. As required by SEC rules, we have provided reconciliation on the attached schedule of this measure to the most directly comparable GAAP measure. Management believes that EBITDA is one of the appropriate measures for evaluating the operating performance of the Company because it reflects the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet, and make strategic acquisitions. However, this measure should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America. This press release also includes the Company's Consolidated and International segment net revenues excluding the impact of changes in exchange rates. Management believes that the presentation of Consolidated and International segment net revenues minus the impact of exchange rate changes provides information that is helpful to an investor's understanding of the underlying business performance absent exchange rate fluctuations which are beyond the Company's control. Similarly, this presentation includes the Company's second quarter 2011 operating profit excluding certain expenses related to the reorganization of the Company's global games business as well as second quarter 2011 net earnings excluding certain discrete income tax benefits related to the settlement of a tax examination and certain expenses related to the reorganization of the Company's global games business. The Company provided the 2011 net earnings absent these amounts to assist investors in understanding the comparability of the Company's results.

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Hasbro and DeNA Team to Bring TRANSFORMERS Games to Mobile Devices Worldwide

Transformers News: Hasbro and DeNA Team to Bring TRANSFORMERS Games to Mobile Devices Worldwide
Date: Tuesday, July 17th 2012 11:15pm CDT
Categories: Game News, Press Releases, Company News
Posted by: El Duque

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DeNa has signed a three year deal with Hasbro to release mobile device video games based on the Transformers franchise, see press release below:

DeNA to Release Multiple Titles Based on Blockbuster Franchise on Mobage Network During Three-Year Exclusive Agreement

DeNA Co., Ltd. (TSE:2432) and Hasbro (HAS) have entered into an exclusive three-year agreement to develop and publish mobile games based on the TRANSFORMERS™ franchise. The first TRANSFORMERS game from DeNA will be released on the Mobage™ social gaming platform for iOS and Android mobile devices worldwide, with the exception of Japan, later this year.

“Our global platform has continued to thrive and grow, and we’re now investing in major entertainment IP,” said Neil Young, Director of DeNA and CEO of DeNA’s U.S. subsidiary ngmoco, LLC. “TRANSFORMERS is a highly beloved brand, with dynamic characters that are universally cherished by fans. We are excited to bring the TRANSFORMERS world to life for mobile gamers.”

“DeNA is a proven global leader in mobile social games,” said Mark Blecher, GM and SVP, Hasbro Digital Media and Marketing. “We’re delighted to team-up with DeNA to offer a compelling TRANSFORMERS experience on the leading mobile platforms. DeNA’s innovative approach to mobile gaming is a great fit with the TRANSFORMERS brand.”

About DeNA

DeNA Co., Ltd. is a global Internet company focused on social games, e-commerce and other Web services for mobile devices and PCs. DeNA’s current flagship business is its mobile social games platform Mobage, which offers first-, second- and third-party games on four localized user networks across Japan, China, South Korea and the rest of the world. The original Mobage network in Japan currently serves over 40 million registered users with more than 2,000 titles. Founded in 1999 as a small startup in Tokyo, DeNA currently has over 1,800 employees worldwide working at offices and development studios in 16 cities across 11 countries and regions. The company generated annual sales of more than 1.8 billion U.S. dollars in the fiscal year ended March 2012. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit http://www.dena.jp/intl.

About Mobage

Mobage hosts over 50 third-party developer and ngmoco-developed games, with many more titles in development. ngmoco’s mobile social entertainment network offers chart-topping apps including Tiny Tower, Rage of Bahamut, Ninja Royale™ and many popular games. Mobage supports games for everyone from city building games like We Rule®, to casual games such as Zombie Farm® and Tiny Chef™, classic games including Blackjack!, Touch Hockey®, to core-game titles such as Quests & Sorcery™, DragonCraft™ and Blood Brothers™. Mobage games are available on the Apple App Store and Google Play. Mobage offers developers access to a suite of features to enhance their mobile and social gaming experience, including a payment API, marketing support and analytics tools. To learn more about Mobage, visit: http://mobage.com or contact gamemakers@ngmoco.com.

About Hasbro's TRANSFORMERS brand

First introduced in 1984 by Hasbro and Takara Tomy, the TRANSFORMERS brand has provided kids with hours of MORE THAN MEETS THE EYE fun with their action figures that convert from robot to vehicles and back again. Legions of kids around the world grew up creating fantastic adventures and battles set on both the planet CYBERTRON and Earth that featured the "good-guy" AUTOBOTS and the "bad-guy" DECEPTICONS. Since then, more than 7,500 robots have been introduced in animated TV series, comic books and three live-action feature films.

About Hasbro

Hasbro, Inc. (HAS) is a branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies." Learn more at http://www.hasbro.com. ©2012 Hasbro, Inc. All Rights Reserved.

ngmoco, DragonCraft, Quests & Sorcery and We Rule are registered trademarks or trademarks of ngmoco, LLC in the United States and/or other jurisdictions. Mobage, Blood Brothers, and Ninja Royale are the registered trademarks or trademarks of DeNA Co., Ltd. in the United States and/or other jurisdictions. TRANSFORMERS and all associated characters are trademarks of Hasbro. Rage of Bahamut is a registered trademark or trademark of Cygames, Inc. Apple, and App Store are trademarks of Apple Inc. Android and Google Play are trademarks of Google Inc. All other marks and names are trademarks of their respective companies.

IDW Announces Transformers Digital Series (Fall Of Cybertron) and Miniseries (Rise of the Dinobots)

Transformers News: IDW Announces Transformers Digital Series (Fall Of Cybertron) and Miniseries (Rise of the Dinobots)
Date: Friday, July 13th 2012 4:57pm CDT
Categories: Comic Book News, Event News, Press Releases
Posted by: Blurrz | Credit(s): IDW Publishing

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DINOBOTS enter the TRANSFORMERS PRIME world for the first time ever!

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San Diego, CA (July 13, 2012) – IDW Publishing and Hasbro are thrilled to announce the launch of two new comic book series: TRANSFORMERS: FALL OF CYBERTRON and TRANSFORMERS PRIME – RAGE OF THE DINOBOTS. Together, these link the planet-shattering events of the Fall of Cyberton videogame (awarded E3’s Best of Show by Game Informer) with the ongoing story of the Emmy© award winning TRANSFORMERS PRIME animated series produced by Hasbro Studios and currently airing on The Hub TV network!

“This will be the first time comics readers will see the DINOBOTS in the PRIME world,” said IDW Senior Editor John Barber. “It’s great to be a part of building on the PRIME universe in a meaningful way. This story will have repercussions throughout different media—and, more importantly, will be exciting comics!”

Starting in August, IDW will bring a new digital comic with TRANSFORMERS: FALL OF CYBERTRON, a prequel to the much-anticipated videogame written by Barber (Transformers: Robots in Disguise) with art by Dheeraj Verma (Escape of the Living Dead). FALL OF CYBERTON tells the origin of the DINOBOTS—as they battle their way through SHOCKWAVE’s forces in a prelude to the game. The series will run for six digital-only installments on a bi-weekly schedule, and will be available on ComiXology and other digital platforms.

In November, TRANSFORMERS PRIME – RAGE OF THE DINOBOTS launches, linking the events of the game and TRANSFORMERS PRIME television series together. With OPTIMUS PRIME and the Ark long gone, the DINOBOTS are forced to confront SHOCKWAVE again—this time with the fate of CYBERTON at stake. This mini-series will be written by Mike Johnson (Star Trek) and Mairghread Scott, the writer of the TRANSFORMERS: PRIME animated series. Artist Agustin Padilla (Dungeons & Dragons) will take on the interiors while illustrator Ken Christiansen will provide compelling covers.



TRANSFORMERS: FALL OF CYBERTRON ($0.99, 8 pages; full color) will be available in August in IDW’s Apple iPad™, iPhone® and iPod touch®, apps – Transformers Comics and IDW Comics, and on the Web at read.idwpublishing.com. The series will also be featured in the Comics by comiXology platform for iOS, Android, Web and Kindle Fire, and Comics + by iVerse.

TRANSFORMERS PRIME – RAGE OF THE DINOBOTS #1 ($3.99, 32 pages; full color) will be available in November 2012.


Visit IDWPublishing.com to sign up for updates and learn more about the company and its top-selling books.





About IDW Publishing

IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS and G.I. JOE, Paramount’s Star Trek; HBO’s True Blood; the BBC’s DOCTOR WHO; Nickelodeon’s Teenage Mutant Ninja Turtles; Toho’s Godzilla; Wizards of the Coasts Magic: The Gathering and Dungeons & Dragons; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, and Yoe! Books, a partnership with Yoe! Studio.

IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot, while Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film.


About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies.” Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.


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illest X Announces collaboration with Hasbro / Transformers

Transformers News: illest X Announces collaboration with Hasbro / Transformers
Date: Friday, July 13th 2012 8:36am CDT
Categories: Press Releases, Collectables
Posted by: El Duque | Credit(s): illest clothing

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Views: 34,038

LOS ANGELES, CA (July 12, 2012) – illest™ Clothing, one of the most sought after lifestyle brands, continues its commitment to innovative collaborations through the partnership with world renowned toy company Hasbro and their ever popular Transformers brand.

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Hasbro, founded in 1923, is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro has over 1,500 brands, including TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.

On January 11, 2011, illest™ opened its doors to its flagship boutique in the heart of Little Tokyo of Downtown Los Angeles. In the past several years illest™ has become one of the most sought after brands that cater to an audience looking for more than just a label but rather a lifestyle. illest™ has set the standard in fashion and cultural partnership, recently collaborating with G-Shock, Beats by Dre, Crooks & Castle, and DTA.

illest™ and Transformers will collaborate to release a custom co-branded apparel and accessories line. The partnership brings together a leading lifestyle & fashion brand and an iconic empire that Transformers has become over the decades. The iconic illest logo will be featured on Transformers products from shirts to keychains and everything in between.

The illest™ / Transformers line will make its debut in Fall of 2012; the launch of Phase 1, Fall of Cybertron will be August 21, 2012. The apparel and accessories will be available exclusively in our illest retail locations, worldwide through the illest distribution. For more information visit: http://www.illest.com

TRANSFORMERS RESCUE BOTS Coming From Shout! Factory

Transformers News: TRANSFORMERS RESCUE BOTS Coming From Shout! Factory
Date: Thursday, July 12th 2012 10:41am CDT
Categories: Cartoon News, Press Releases
Posted by: El Duque

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For Immediate Release

SHOUT! FACTORY AND HASBRO STUDIOS ENTER
NEW TELEVISION CONTENT DISTRIBUTION ALLIANCE
FOR HOME ENTERTAINMENT


Multi-Year Agreement Grants Shout! Factory Distribution Rights to
Popular Animated Series from Hasbro Studios


Los Angeles, CA and Pawtucket, RI – July 13, 2012 – Shout! Factory and Hasbro Studios today announced a strategic distribution collaboration to bring current animated hit series KAIJUDO: RISE OF THE DUEL MASTERS and TRANSFORMERS RESCUE BOTS to the home entertainment marketplace in the U.S and Canada. This new multi-year alliance provides Shout! Factory with exclusive DVD rights to these two programs produced by Hasbro Studios. The announcement was made today by Shout! Factory’s founding partners Richard Foos, Bob Emmer and Garson Foos; and Hasbro Studios President Stephen Davis.

“We are incredibly excited and look forward to presenting these highly entertaining series on family home entertainment shelves. Having worked closely with Hasbro Studios on top brands like animated series TRANSFORMERS PRIME, G.I. JOE RENEGADES, MY LITTLE PONY FRIENDSHIP IS MAGIC and more, this new opportunity continues to build on our growing success in distributing premiere animation and family friendly home entertainment brands in the marketplace.” Shout! Factory’s founding partners stated.

“Shout! Factory has been a tremendous partner in maximizing the value of our hit entertainment titles in the kids’ marketplace,” Davis said. “With their exceptional marketing and distribution prowess, we look forward to more great things from them with the rollout of our next two big franchises.”

Shout! Factory plans an aggressive rollout of KAIJUDO: RISE OF THE DUEL MASTERS and TRANSFORMERS RESCUE BOTS on home entertainment shelves. As excitement builds for these new entertainment product lines, Shout! Factory and Hasbro Studios will announce additional news and activities later this year.
Featuring the voice talents of popular actors Scott Wolf, Freddy Rodriguez, John DiMaggio, Oded Fehr and Phil LaMarr, KAIJUDO: RISE OF THE DUEL MASTERS from Hasbro Studios and Wizards of the Coast is an action-fantasy series and follows the adventures of a young hero, Ray, who possesses the rare ability to befriend and duel alongside fantastical creatures from a parallel dimension. Evil forces would have these creatures tamed and enslaved, so Ray and his two best friends must join the ranks of the mysterious Duel Masters to ensure the survival of both races before it's too late. In the end, it's up to Ray to master the ancient art of Kaijudo in order to protect both worlds.
TRANSFORMERS RESCUE BOTS is created specifically for the younger generation of TRANSFORMERS fans and features a group of AUTOBOTS charged with a mission to protect and learn about humans. Stationed by OPTIMUS PRIME on the technologically advanced island Griffin Rock, the RESCUE BOTS - HEATWAVE, BOULDER, BLADES and CHASE - team with the Burn’s family of first responders—including a police chief, firefighter, rescue pilot, engineer and the young hero Cody Burns—to keep peace and safety in their new found home. Alongside their new human friends, the RESCUE BOTS learn teamwork and heroism. Produced by Hasbro Studios, the half-hour series brings family, heart, humor and adventure to the TRANSFORMERS brand. Executive produced by Jeff Kline, TRANSFORMERS RESCUE BOTS features the vocal talents of LeVar Burton, Lacey Chabert, Steve Blum, Maurice LaMarche and Peter Cullen, who voices OPTIMUS PRIME when he makes cameo appearances in this series.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world with programming on-air in over 160 countries. Programming in the U.S. is distributed on The Hub TV Network, a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at http://www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.

About Shout! Factory
Shout! Factory, LLC is a diversified multi-platform entertainment company devoted to producing, uncovering, preserving and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their entire careers sharing their music, television and film favorites with discerning consumers the world over. Shout! Factory’s DVD and Blu-Ray™ offerings serve up feature films, classic and contemporary TV series, animation, live music and comedy specials in lavish packages crammed with extras. Shout’s audio division boasts GRAMMY®-nominated box sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. In addition, Shout! Factory maintains a vast digital distribution network which delivers video and audio content to all the leading digital service providers in North America. Shout! Factory also owns and operates Timeless Media Group, Biograph Records, Majordomo Records and HighTone Records. These riches are the result of a creative acquisition mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com

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G.I. JOE and TRANSFORMERS Mimobots at SDCC

Transformers News: G.I. JOE and TRANSFORMERS Mimobots at SDCC
Date: Thursday, July 12th 2012 10:36am CDT
Categories: Press Releases, Collectables
Posted by: El Duque | Credit(s): mimoco

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Views: 50,114

FOR IMMEDIATE RELEASE


Mimoco and Hasbro Announce G.I. JOEX MIMOBOT® and TRANSFORMERS X MIMOBOT USB Flash Drive Collections at Comic-Con™ International

Featuring SNAKE EYES, COBRA COMMANDER, STORM SHADOW, BUMBLEBEE, and STARSCREAM in up to 64GBs of memory!


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(San Diego, CA - July 12, 2012) - Mimoco (http://www.mimoco.com), creator of the MIMOBOT® line of designer USB flash drives and MIMOMICRO® card readers, under license from Hasbro, Inc., is introducing new G.I. JOE and TRANSFORMERS character-based MIMOBOT flash drives at Comic-Con International. These releases are Mimoco's second collection featuring Hasbro franchises in MIMOBOT® flash drive form and function. The collection includes retro designs of popular G.I. JOE characters in MIMOBOT's stylized appearance including SNAKE EYES, COBRA COMMANDER, and STORM SHADOW. The TRANSFORMERS line features retro BUMBLEBEE and STARSCREAM character designs.

Each G.I. JOE X MIMOBOT and TRANSFORMERS x MIMOBOT designer USB flash drive comes in a range of up to 64GB of memory capacity and comes preloaded with exciting bonus media. G.I. JOE includes amazing old school content like digital issues of the 1980's comic books, episodes of the original animated series, classic G.I. JOE PSA's, alongside bonus Mimory™ & mimoDesk™ suites of G.I. JOE screensavers, avatars, and wallpapers. TRANSFORMERS x MIMOBOT Series 2 also features Mimory™ & mimoDesk™ content and both series include mimoByte™ sound software that plays whenever a G.I. JOE or TRANSFORMERS X MIMOBOT is plugged into your computer!

"We've been working with Hasbro on this particular set of 80's re-imagination for some time and we hope others respond to its 'Rad Factor' as much as we do. The power of the 80s just can't be denied... this one amazing era produced so much that still thrives today...and right at the top of the list for us are G.I. JOE and TRANSFORMERS," says Mimoco's Director of Media & Licensing, Scott Seraydarian. "But in spite of all the reboots that have been coming out recently, we felt that the 80's classics still weren't getting the love they so richly deserve. Following Mimoco's core philosophy of "Refresh your Memory", we set out to change that. "Refreshing Your Memory" is the collision of what's known and what's new... something familiar, yet fresh. These traits are embodied perfectly in this series."

SNAKE EYES MIMOBOT® - SNAKE EYES is the code name of one of the original and most mysterious members of the G.I. JOE team. A deadly master of multiple martial arts, little is known about his past, but with his trademark black ninja body suit, and face-masking visor, SNAKE EYES MIMOBOT will guard your documents, music, pics, and data with the speed and agility of a real ninja master. He'll never let your data fall into the hands of his archenemy STORM SHADOW or the treacherous clutches of COBRA COMMANDER!

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STORM SHADOW MIMOBOT® - This ninja bodyguard of COBRA COMMANDER is not only a formidable martial artist but the ultimate rival of STORM SHADOW. Dressed in his white ninja bodysuit and balaclava, and armed with his longbow, and samurai sword, STORM SHADOW MIMOBOT is ready to store and transport your data with stealth cunning!

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COBRA COMMANDER MIMOBOT® - The leader and founder of terrorist organization, COBRA, COBRA COMMANDER wants nothing more than total control of the world. With his trademark blue uniform and COBRA insignia, plumb the depths of his villainous madness by removing the COBRA COMMANDER MIMOBOT's helmet to reveal his diabolical blue eyes. He will stop at nothing in his quest for total domination; he needs only to gain access to your data, documents, music, and pictures for the world to crumble under his iron fist!

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TRANSFORMERS X MIMOBOT Series 2

In addition to battling over control of their precious ENERGON Cubes, STARSCREAM MIMOBOT and BUMBLEBEE MIMOBOT fight over something even more valuable: your digital data! With his F-15 wings folded behind him, STARSCREAM MIMOBOT captures the DECEPTICON arrogance and power with a smirk all-knowing, and all-evil. You know he's out to control the universe when you see the DECEPTICON logo emblazoned on his tail fins.

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He might succeed in his quest for total domination of your data files, too, if it wasn't for BUMBLEBEE MIMOBOT. Bright yellow and sporting wheels that are ready to rrrroll-out!, BUMBLEBEE MIMOBOT is as loyal a sidekick as anyone could hope for, and loyalty is what you need when you're relying on a friend to store and transport all your important docs, pics and music!
The new Hasbro X MIMOBOT collections are now available online at http://www.mimoco.com, in select retail shops worldwide, and for a first look at Mimoco's booth (#4938) at San Diego Comic-Con.

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More images at: http://blog.mimoco.com/?p=3352

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About Mimoco®
Boston-based design house Mimoco® fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT® and MIMOMICRO™ USB flash drive and card reader lines include original characters and licenses from Star Wars™, Hello Kitty®, TRANSFORMERS®, and DC Comics®, to pop-artists like tokidoki®, David Horvath, and FriendsWithYou. MIMOBOT USB flash drives are available in up to 64GB capacities, are Mac and Windows compatible, and include preloaded bonus Mimory™ content. Learn more at http://www.mimoco.com.

About Hasbro Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at http://www.hasbro.com.


© 2012 Hasbro, Inc. All Rights Reserved

ACTIVISION PUBLISHING TO SHOWCASE BLOCKBUSTER SLATE OF FAN-FAVORITE VIDEO GAMES AT SAN DIEGO COMIC-

Transformers News: ACTIVISION PUBLISHING TO SHOWCASE BLOCKBUSTER SLATE OF  FAN-FAVORITE VIDEO GAMES AT SAN DIEGO COMIC-
Date: Wednesday, July 11th 2012 11:49am CDT
Categories: Event News, Game News, Press Releases
Posted by: El Duque | Credit(s): Activision

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Views: 77,852

FOR IMMEDIATE RELEASE

ACTIVISION PUBLISHING TO SHOWCASE BLOCKBUSTER SLATE
OF FAN-FAVORITE VIDEO GAMES AT SAN DIEGO COMIC-CON 2012


Showgoers Will Get Their First Multiplayer Hands-On Opportunity with the Highly Anticipated TRANSFORMERS™: FALL OF CYBERTRON, Celebrate Spidey's Latest Movie Launch with Hands-On Time with The Amazing Spider-Man™, Plus a Surprise Game Reveal During the Marvel Games Panel, Exclusive Game Demos at the Activision Booth,
and Much, MUCH More...


Santa Monica, CA - July 11, 2012 - Gaming, comics, sci-fi, cos-play, and fans from all walks of life the world over will experience a colossal interactive entertainment lineup from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), at San Diego Comic-Con International 2012. Headquartered at booth #5344 in the San Diego Convention Center, Activision is celebrating the theatrical release of the blockbuster hit The Amazing Spider-Man, allowing fans to go beyond the movie and find out what happens next in The Amazing Spider-Man™ video game, plus showcasing some of the most anticipated fan-favorite games in the industry, including TRANSFORMERS™: FALL OF CYBERTRON, 007™ Legends, the all-new The Walking Dead™ video game based on the hit AMC television series, along with a world premiere reveal of a brand new Super Hero video game during the Marvel Games panel on Saturday, July 14th.

"We know how passionate our fans are, and San Diego Comic-Con is always a great opportunity for us to showcase our latest video games," said David Oxford, Executive Vice President, Activision Publishing. "These are big, iconic franchises and this is our chance to give back and let the hardest-of-the-hardcore play and experience our video games in a unique and fun setting before they hit stores."

Activision's Full San Diego Comic-Con 2012 Booth Activities Include:
First time multiplayer hands-on with TRANSFORMERS: FALL OF CYBERTRON video game.
First time hands-on with the TRANSFORMERS PRIME Wii game.
Find out what happens in The Amazing Spider-Man video game, which serves as an epilogue story to the just released blockbuster hit movie.
Live stage demos of TRANSFORMERS: FALL OF CYBERTRON single player campaign and presentations of the recently-revealed Moonraker and On Her Majesty's Secret Service movie missions from 007 Legends.
Exclusive screenings of all-new 007 Legendsand The Walking Dead video game trailers.
Limited edition San Diego Comic-Con fan giveaways.

Panels and Autograph/Photo Opportunities:
PANEL: TRANSFORMERS: FALL OF CYBERTRON Video Game Talent
Legendary TRANSFORMERS voice talent and game experts at developer High Moon Studios will come together in one epic panel to discuss their roles in the upcoming Activision video game, TRANSFORMERS: FALL OF CYBERTRON. The panel will feature Peter Cullen, voice of OPTIMUS PRIME, Gregg Berger, voice of GRIMLOCK, Nolan North, voice of CLIFFJUMPER, Matt Tieger, High Moon Studios Game Director, and Dave Cravens, High Moon Studios Senior Creative Director. The panel will give everyone an inside look into bringing our favorite characters to life in the making of the video game, as well as answers to the questions you have been dying to know.
Saturday, July 14, 10:00 AM-10:50 AM
Room 7AB

PANEL: An ALL-NEW GAME ANNOUNCEMENT at the Marvel Video Games Panel
The Marvel Video Games panel will include an announcement from Activision and High Moon Studios that is sure to be a hit! Q&A will follow.
Saturday, July 14, 1:45 PM-2:25 PM
Room 6A

Autograph signings for TRANSFORMERS: FALL OF CYBERTRON
Peter Cullen, voice of OPTIMUS PRIME / Gregg Berger, voice of GRIMLOCK / Nolan North, voice of BRUTICUS, CLIFFJUMPER, BRAWL
Saturday, July 14, 2:00 PM-3:00 PM
Activision booth #5344

Autograph signings for The Amazing Spider-Man video game
Bruce Campbell (Evil Dead, Burn Notice), voice of the Extreme Reporter
Saturday, July 14, 4:00 PM-5:00 PM
Activision booth #5344

Title Information:
TRANSFORMERS: FALL OF CYBERTRON allows players to experience the darkest hours of the war between the AUTOBOTS and DECEPTICONS as they vie for control of their dying home world. Fans will fight through both sides of the TRANSFORMERS' most epic battles that culminate in their legendary exodus from CYBERTRON. (Launching August 21, 2012; developed by High Moon Studios for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system, and by Mercenary Technology for Windows PC; rated "T" for Teen on all platforms by the ESRB.)

The Amazing Spider-Man video game allows fans to go beyond Sony Picture Entertainment's Columbia Pictures feature film and find out what happens next, with the game's story serving as an epilogue story to the newly released blockbuster film, and gameplay that brings Spider-Man's free-roaming, web-slinging action back to New York City. Players take on the role of a young Peter Parker discovering his new Spider-Man powers and added Super Hero responsibilities, using the game's innovative Web Rush mechanic to swing freely around Manhattan, combat a variety of criminal activities and take on classic Marvel Super Villains, such as Rhino, Iguana, Felicia Hardy and more. (Available in stores now; developed by Beenox for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 system, Wii™ system, and Nintendo 3DS™ hand-held system, with a Windows PC version slated for release on August 10; developed by Other Ocean for the Nintendo DS™ hand-held system; rated "T" for Teen on Xbox 360, PlayStation 3 system, Wii and Nintendo 3DS, and "E10+" on Nintendo DS by the ESRB.)

007 Legends celebrates the Bond franchise's 50th anniversary as the latest installment in the video game series allows gamers to relive a selection of James Bond's iconic and intense undercover missions from the popular films. A first-of-its-kind Bond video game, 007 Legends features an original, overarching storyline tying together five classic Bond movie-inspired missions, plus a sixth mission based on this year's highly-anticipated movie - SKYFALL - which will be available post launch as downloadable content, to offer the most diverse Bond gaming experience yet! (Launching October 16, 2012; developed by Eurocom for the Xbox 360® video game and entertainment system from Microsoft, PlayStation 3 system and Windows PC; not yet rated by the ESRB.)

The Walking Dead video game is a do-whatever-you-need-to-survive first-person action game based on AMC's Emmy Award-winning TV series, and will allow players to assume the role of the mysterious, crossbow-wielding survivor Daryl Dixon, alongside his overbearing brother Merle, on their haunting, unforgiving quest to get to the supposed safety of Atlanta. Think you're tough enough to survive a horde of undead walkers? (Launching 2013; developed by Terminal Reality for the Xbox 360® video game and entertainment system from Microsoft, PlayStation 3 system and Windows PC; not yet rated by the ESRB.)

For assets and more information on Activision's video game line-up, please visit http://www.activision.com/presscenter.

About Hasbro
Hasbro, Inc (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.

About EON Productions/Danjaq, LLC
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-two films produced since 1962. Michael G. Wilson and Barbara Broccoli succeeded Albert R 'Cubby' Broccoli in 1995 and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They are currently producing the 23rd film, SKYFALL.

About AMC's "The Walking Dead"
AMC's "The Walking Dead" secured a 2010 Golden Globe nomination for best television series and won the 2011 Emmy award for outstanding prosthetic make-up. The series tells the story of the months and years that follow the zombie apocalypse. It tracks a group of survivors, led by police officer Rick Grimes, who travel in search of safety and security. The story explores the challenges of life in a world overrun by zombies, the toll it takes on the survivors, and how sometimes the interpersonal conflicts present a greater danger to survival than the zombies themselves. Over time, the characters are changed by the constant exposure to death, some growing willing to do anything to survive. AMC's "The Walking Dead" is the number one drama series in basic cable history for key demos, including Adults and Men 18-49 and Adults 25-54.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of TRANSFORMERS: FALL OF CYBERTRON, 007 LEGENDS, and THE WALKING DEAD are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Nintendo trademarks and copyrights are properties of Nintendo.

HASBRO and its logo, TRANSFORMERS, and its associated characters are trademarks of Hasbro and are used with permission. ©2012 Hasbro. All rights reserved. Game ©2012 Activision Publishing, Inc.

MARVEL, Spider-Man, and all related characters: TM & © 2012 Marvel Entertainment, LLC and its subsidiaries. Licensed by Marvel Characters B.V. Game © 2012 Activision Publishing, Inc.

007 Legends and related James Bond trademarks ©1962-2012 Danjaq, LLC and United Artists Corporation. 007TM and related James Bond trademarks are trademarks of Danjaq, LLC and licensed by EON. Game code ©2012 Activision Publishing, Inc.

All other trademarks and trade names are the properties of their respective owners.

###

Official Transformers Prime Video Game Assets - Covers and Screenshots

Transformers News: Official Transformers Prime Video Game Assets - Covers and Screenshots
Date: Tuesday, July 10th 2012 2:40pm CDT
Categories: Game News, Press Releases
Posted by: Blurrz | Credit(s): Activision

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Views: 43,451

Thanks to Activision we have images of the upcoming video game coming to the Nintendo DS, 3DS, and Wii - Transformers Prime. Focusing more on the current Transformers cartoon, rather than than rugged past like Fall Of Cybertron, this version of Transformers is set for release on October 30th. We have a plethora of screenshots and covers. Enjoy!


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For more information, check out the official website!

Seibertron.com - The Ultimate Transformers Resource!

Transformers Movie Presentation and Q&A With Paul Eiding at Auto Assembly 2012

Transformers News: Transformers Movie Presentation and Q&A With Paul Eiding at Auto Assembly 2012
Date: Sunday, July 8th 2012 4:02pm CDT
Categories: Event News, Press Releases, People News
Posted by: Dead Metal | Credit(s): Auto Assembly

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Views: 36,024

Here's a new update about this years Auto Assembly ad it's programme!
Transformers Movie Presentation and Q&A With Paul Eiding at Auto Assembly 2012

At Auto Assembly, for the last few years we've traditionally had a showing of the 1986 animated Transformers movie as part of the weekend programme at the convention. Fans have found that there has been nothing better than watching this classic film amongst a group of other fans but this year we're doing something very special...

On the Friday evening we will be holding a special presentation of the animated Transformers movie which will be preceeded by a short introduction by G1 voice actor Paul Eiding. Paul will then be joining us to watch the movie and he will then take to the stage for a short Q&A session afterwards to answer any questions that our attendees may have about the film and his work on it! This is a fantastic opportunity for our attendees to watch what is arguably the best of all of the Transformers movies alongside one of its cast members in the friendly relaxed atmosphere that only Auto Assembly can offer.

Remember that the Friday night programme is ONLY for those of you who have a weekend ticket for the convention so if you haven't already registered, book now to see this bonus Q&A Panel! If you have already booked but only have a one day pass, get in touch to find out how you can upgrade your tickets to be able to see all our Q&A Panels taking place over the weekend.

Auto Assembly 2012 is Europe's largest Transformers convention and is taking place over the weekend of 3rd - 5th August 2012 at the Hilton Birmingham Metropole Hotel. To book your tickets or find out information about booking dealers tables, to sponsor the event or to enquire about advertising with us, visit the website at www.autoassembly.org.uk

Hope to see you there!

The Auto Assembly Team

Web: www.autoassembly.org.uk / www.transformersvideogames.co.uk / www.ct-alpha.com
Auto Assembly Europe: www.autoassemblyeurope.eu
Youtube: www.youtube.com/autoassembly
Twitter: www.twitter.com/auto_assembly
Forum: http://www.autoassembly.org.uk/forum
Email: contact@autoassembly.org.uk
Tel: +44 (0)7860 948296

Auto Assembly is sponsored by

Calloway Custom Designs - www.shapeways.com/shops/callowaycustomdesigns
Big Ds Toy Chest - www.bigdstoychest.co.uk
Toyz And Gamez - www.toyzandgamez.co.uk
Kapow Toys - www.kapowtoys.co.uk
TF Source - www.tfsource.com
Robot Kingdom - www.robotkingdom.com
Transformers @ The Moon - www.transformertoys.co.uk
TransformersAnimated.com - www.transformersanimated.com
TheTransformers.net - www.thetransformers.net
Titan Books - www.titanbooks.com
3 Darths Comics - www.3darthscomics.co.uk
Science Fiction Collectables - www.sf-collectables.co.uk
Big Bad Toy Store - www.bbts.com
Xyber Toys - www.xybertoys.com

Hasbro's Kre-O Brand To Unveil New STAR TREK and TRANSFORMERS Building Sets At Comic-Con

Transformers News: Hasbro's Kre-O Brand To Unveil New STAR TREK and TRANSFORMERS Building Sets At Comic-Con
Date: Friday, July 6th 2012 12:53pm CDT
Categories: Toy News, Event News, Press Releases, Company News
Posted by: Seibertron

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Views: 65,280

THE KRE-O BRAND FROM HASBRO “BUILDS” A MAJOR PRESENCE AT COMIC-CON INTERNATIONAL AND UNVEILS NEW STAR TREKTM AND TRANSFORMERS BUILDING SETS

Teaser Trailer for KRE-O STAR TREK Digital Short Produced by Bad Robot Also Unveiled in Anticipation of Premier Pop Culture Event in San Diego

Pawtucket, R.I. – July 6, 2012 - At Comic-Con, the KRE-O brand from Hasbro, Inc. (NASDAQ: HAS) boldly goes where no one has gone before. Based on the upcoming STAR TREK sequel from Paramount Pictures and directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun KREON figures based on iconic STAR TREK characters. Fans will be able to see the KRE-O STAR TREK U.S.S. ENTERPRISE set and KIRK, SPOCK and BONES KREON figures for the first time in person at the Hasbro Comic-Con booth (#3213) beginning on Preview Night, July 11.

In a groundbreaking move for entertainment based building sets, Hasbro teamed up with J.J. Abrams, director of the upcoming STAR TREK sequel, to create a KRE-O STAR TREK stop motion digital short. The digital short, produced by Bad Robot, features icons of the STAR TREK saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. At Comic-Con the teaser trailer for the KRE-O STAR TREK digital short will be featured along with the upcoming U.S.S. ENTERPRISE building set and KREON figures in the Hasbro booth. In anticipation of the convention, Hasbro is unveiling a first look image of the KRE-O STAR TREK U.S.S. ENTERPRISE set and the teaser trailer. Fans can view the teaser trailer now exclusively on the KRE-O brand Youtube channel at www.Youtube.com/KREO.

“Comic-Con International is the perfect place to give fans a sneak peek at upcoming KRE-O STAR TREK products and the teaser trailer for the KRE-O digital short produced by Bad Robot,” said Kimberly Boyd, global KRE-O brand director at Hasbro. “The KRE-O brand is enjoyed by consumers around the world and Hasbro is thrilled to work with the amazing teams at CBS Consumer Products, Bad Robot and Paramount Pictures to bring the STAR TREK property to life with KRE-O building sets.”

STAR TREK will mark the third major entertainment property to be featured in the KRE-O line from Hasbro. The Company successfully introduced the KRE-O brand in 2011 with building sets featuring its globally popular TRANSFORMERS characters and in 2012 introduced the KRE-O BATTLESHIP line. New KRE-O BATTLESHIP and KRE-O TRANSFORMERS sets will be on display in the Hasbro booth including never before seen KRE-O TRANSFORMERS expressions: KRE-O TRANSFORMERS MICROCHANGERS and KRE-O TRANSFORMERS MICROCHANGERS COMBINERS. Fans won’t want to miss these new figure reveals as well a chance to snap a photo with KRE-O character statues including TRANSFORMERS BUMBLEBEE, a BATTLESHIP ALIEN and STAR TREK CAPTAIN KIRK all in their unique KREON expressions! Fans will also want to get their hands on a special edition KRE-O BATTLESHIP BATTLE-BOAT building set sample pack which will be distributed at various times throughout the show while supplies last.

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© 2012 Paramount Pictures Corporation. ™ & © 2012 CBS Studios Inc. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved

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Transformers Podcast: Twincast / Podcast #346 - Gas Station Jamboree
Twincast / Podcast #346:
"Gas Station Jamboree"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Saturday, March 23rd, 2024

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