You know how when a guy courts a girl, sometimes the right move is a grand gesture? A bouquet of flowers to say you're sorry. A surprise weekend getaway to mark an anniversary. How about a giant Transformers replica to pop the question?
That's what this guy did. According to Chinese news site Jinyang, he constructed this three-story-tall model of Optimus Prime over the course of 10 months to impress his girlfriend enough that she'd say yes. The superheroic machine took 400 drawings, 40,000 rivets and nearly $10,000 worth of stainless steel and iron. But boy does it look badass.
Hasbro experienced great success with its live action Transformers movies over the past six years driving an increase in revenue following their releases in 2007, 2009, and 2011. However, its revenue then suffers in subsequent years as the euphoria from the previous movie slowly wears off (chart below). So far in 2013 Hasbro's revenue remains roughly even with the same time last year. However, Hasbro can do two important things to help boost revenue during the down years between blockbuster movies.
Create live action TV shows
Hasbro along with The Hub, its media outlet jointly owned by Discovery Communications , needs to follow in the footsteps of Walt Disney and Time Warner in creating adult targeted live action television series. Walt Disney's Agents of SHIELD serves the purpose of raising brand awareness for the Marvel based brands despite the ratings slump. Fellow Fool Leo Sun cites the show's construction on "faulty 1990s logic" or a monster of the week scenario for the show's waning popularity. Joss Whedon's creative team behind this show certainly possesses the talent to turn Agents of SHIELD around if necessary, as evidenced by later Buffy: The Vampire Slayer seasons where the audience saw more depth in its characters due to choices made under difficult and unusual circumstances. Time Warner and 21st Century Fox's contributions to the bandwagon include a Batman Prequel called Gotham, Arrow, and its spinoff Flash.
Along those lines, a live action Transformers or G.I. Joe television show would go a long way in boosting toy revenue in between movie years. While well written animated series such as Transformers Prime are great, they generally are viewed by children limiting the scope of popularity. It's difficult to write an intelligent series geared toward that audience. A live action Transformers television series would probably be expensive ; however, the studios could produce short seasons in a Game of Thrones fashion. G.I. Joe would certainly prove feasible for Hasbro's studio partners.
Bring back Gen 1 Transformers
Walt Disney and Hasbro appeal to the nostalgic collector by releasing toy lines such as the Star Wars: The Black Series and reissuing old Star Wars toys. Moreover, Hasbro occasionally releases a Transformers Generation 1 reissue geared toward people who enjoyed Transformer's original line in their childhood. Hasbro could take this a step further and produce an animated (not computer generated) series that picks up where it left off during the second season in 1986 bridging the gap between that time period and the animated classic Transformers: The Movie. An hour long show with a shortened season could conserve on costs. A good working title: Transformers 1980s. Hasbro could also do a spinoff series that centers on post Transformers: The Movie characters such as Headmasters .
The Foolish takeaway
Next year marks the 30th anniversary of the release of the first Transformers line and the release of Transformers: Age of Extinction, the fourth live action Transformers movie. A direct-to DVD Transformers Prime animated movie and a new animated series is also rumored to be in production for release later next year. Hasbro and Hub need to think past next year and put forth some larger revenue generating initiatives like the ones highlighted above or its revenue will likely suffer in 2015.
IDW – TRANSFORMERS VS. G.I. JOE
(W) Tom Scioli, John Barber (A/CA) Tom Scioli
Two titans of pop culture clash in the kick-off of an all-new, all-action ongoing series! When Earth is threatened by giant machine life from outer space, the planet’s greatest heroes unite—but will they be enough? From the pulse-pounding pen of visionary artist Tom Scioli begins the most cosmic crossover of all time!
The Free Comic Book Day (FCBD) Committee has selected its twelve Gold Sponsor comic book titles for the comic book industry’s top annual event, Free Comic Book Day, scheduled for Saturday, May 3rd, 2014 at participating comic book shops. Next year marks the largest Free Comic Book Day ever with 60 comics available to choose from including fan-favorite and new comic book characters that encourages readers to explore the fun and excitement that comics have to offer.
Chosen by comic shop retailers on the FCBD Committee, there’s a free comic book for everyone’s taste from the Gold Sponsors: from superheroes, to action- adventure, and all-ages favorites.
“Once again, comic book publishers are giving fans what they want: great stories with recognizable characters all inside a free comic book!” said Dan Manser, FCBD spokesperson. “This year’s Gold Sponsors are comprised of the top publishers in the comics industry we we’re sure that fans will be pleased with the line-up. We look forward to seeing all the fans during Free Comic Book Day at participating comic shops across the nation and worldwide.”
A complete listing of all sixty FCBD titles, including the twelve Gold and forty-eight Silver comic books, can be found in the January issue of Diamond Comic Distributors’ PREVIEWS catalog, on sale at all comic book shops January 1, 2014 . Look for a separate announcement next Thursday, December 19, about FCBD’s 2014 Silver Sponsors and their comic book titles.
BEIJING, Dec. 10, 2013 -- SmarTots, a leader in mobile learning games for kids, and Hasbro, the international toy manufacturer, are partnering to create a new coloring experience for three- to six-year-olds on the iPad.
With the new Transformers coloring game, developed by SmarTots for iOS, kids can use a variety of art tools to color in and decorate their favorite Transformers characters. The app seeks to cultivate creativity, and kids can express themselves as neatly or messily as they want!
"Transformers is one of the most exciting brands that we could imagine working with. We're thrilled to be creating a kid-friendly product using these renowned characters," says Jesper Lodahl, SmarTots CEO. "Our creative art apps are very well received by kids and parents alike, and adding Transformers to the mix adds a whole new layer of appeal."
SmarTots is also developing apps for other Hasbro brands like My Little Pony and Tonka, with plans to release in them in near future.
The creative art apps currently offered by SmarTots have already amassed over 1 million downloads (according to App Annie). This is due in part to the upward trends of the Chinese mobile market in both the gaming and education categories.
According to a recent survey of parents in Beijing, Shanghai, and Guangzhou, a colossal 49.6 percent of parents would use a mobile device to teach their children. Hardware manufacturers like Samsung are also tapping into the kids space as products like the Galaxy Tab 3 Kids, a tablet designed to be used primarily by young ones, come to the market.
SmarTots is a developer, publisher and platform for kids' apps on iOS and Android. The company's mission is to change the idea that learning and fun are separate concepts. Every SmarTots app strives to stimulate the curiosity and creativity of kids, to engage and educate.
SmarTots is a Softbank backed company based in Beijing, and is active in the China market. The company was founded in 2010 by Jesper Lodahl of Denmark and Victor Wong of Canada.
Hasbro, Inc. is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.
From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications.
Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.
When writing up our “Best Toys of 2013” list we were torn between giving the title to Hasbro/Takara’s humongous Metroplex or the equally awesome Masterpiece Soundwave. It was a tough call, so you’ll have to forgive us for relegating Soundwave’s current ultimate figure to the Gift Guide. Think of the inclusion of Soundwave and his compatible team of transforming cassette tape robots (Laserbeak, Ravage, Rumble, Buzzsaw and Frenzy) here as a plug for the best Transformer you can buy someone this year… that’s shorter than 2 feet tall. Good luck finding one for its approximate $120 retail, however, as this SDCC 2013 debut/Toys “R” Us exclusive figure is now going for closer to $200 and higher online. One alternative is the less accessorized Takara version from Japan, or you can just bite the Energon cube and splurge for your favorite Transformer fan.
After seeing it up close at Toy Fair and going hands-on with Hasbro’s massive San Diego Comic-Con 2013 exclusive version of Metroplex, CA can assure any fans on the fence about picking up the $125 retail version that it is, indeed, as substantial as it looks. At roughly 24.5″ tall in robot mode, Metroplex appropriately towers over every other Transformer EVER. Sure, he’s not in perfect scale with Hasbro and Takara’s more pocket-sized robots in disguise, but considering a 1:1 Metroplex would probably take up a full city block, this toy is about as good as it gets. Metroplex has a sturdy build despite its proportions and transforming it from a robotic warrior to two styles of battle station/cityscape is a relative snap. If anything, applying its dozens of decals is the most strenuous part of playing with Metroplex, but the stickers are still a nice bonus even if you’re as bad as popping them on as a certain CA Senior Editor.
Thought you might be interested to hear composer Vince DiCola has just released a Christmas medley that's featured in his soundtrack for Saturday Morning RPG, which will be released in its entirety next month.
Vince has long been a supporter of the Transformer community, and even though this news doesn't pertain to Transformers itself, I think it's relevant to his fans, and he'd love your help spreading the word!
http://www.loudr.fm/release/christmas-a ... -rpg/7P37H
I'd love for you guys to cover it and maybe even talk to Vince about it (there's plenty of Transformers-esque themes in the game, and even some Transformer-esque robots!).
Saturday Morning RPG is an episodic role-playing game set in world heavily inspired by 1980s Saturday morning cartoons. Players take the role of Martin “Marty” Michael Hall, an average high-school student who has just been granted an incredible power. This power leads him to attract the ire of the world’s most notorious villain, Commander Hood.
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