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Toy Fair 2010 - Transformers Revenge of the Fallen Scout Class figures UPDATE

Transformers News: Toy Fair 2010 - Transformers Revenge of the Fallen Scout Class figures UPDATE
Date: Saturday, February 13th 2010 5:49pm CST
Categories: Event News, Media, Toy News
Posted by: First Gen | Credit(s): Toy Fair 2010, Hasbro

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Views: 31,538

More videos are streaming from the official Seibertron.com Youtube page from Toy Fair 2010 in New York City. This go around, we get video of upcoming Revenge of the Fallen Scout and Legends class figures due for release in the 3rd quarter of 2010.

Scout Class figures shown include Hubcap - (looks like Greaser), turns into 1950s roadster, Brimstone (looks like Cybertron version but transforms into a chopper - motorcycle), Crankstart (Beachcomber mold), Backfire (Reverb mold), Insecticon (from movie) and Breacher (meant to team up with Voyager class)



UPDATE: Seibertron has uploaded an entire photogallery dedicated to this event, click here to see them all.

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Toy Fair 2010: Transformers Generation 1 Weebles

Transformers News: Toy Fair 2010: Transformers Generation 1 Weebles
Date: Saturday, February 13th 2010 5:37pm CST
Categories: Event News, Site News, Toy News
Posted by: Mkall | Credit(s): Toy Fair 2010, Hasbro

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Views: 27,222

Seibertron has uploaded another video to his youtube page documenting his time in the gallery room; this one focuses on merchandise aimed at a younger generation of fans: Transformers G1 Optimus Prime, Megatron and Bumblebee are placed in Weeble form. Stay tuned as many many images will be forthcoming in this topic.


Toy Fair 2010: Transformers War for Cybertron Figures UPDATE

Transformers News: Toy Fair 2010: Transformers War for Cybertron Figures UPDATE
Date: Saturday, February 13th 2010 5:13pm CST
Categories: Event News, Game News, Site News, Toy News
Posted by: Mkall | Credit(s): Toy Fair 2010, Hasbro

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Views: 71,528

Seibertron is at ToyFair 2010! While he is formatting all the images, which we'll be seeing in a couple short hours, Seibertron has uploaded a couple short youtube clips of his time in the gallery room.

The first clip is of the two War for Cybertron figures which were present: Bumblebee and Optimus Prime. This is the first time non-subscribers to the Collector's Club magazine can see Bumblebee's compact cybertronian speeder mode!



UPDATE: Seibertron has uploaded the images and is proud to showcase these two along with many more images that can be seen here!

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Toy Fair Press Release: Power Core Combiners, Movie and More

Transformers News: Toy Fair Press Release: Power Core Combiners, Movie and More
Date: Saturday, February 13th 2010 12:05am CST
Categories: Movie News, Press Releases, Toy News
Posted by: Nekoman

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Views: 58,019

HASBRO’S TRANSFORMERS BRAND EXPANDS “MORE THAN MEETS THE EYE” UNIVERSE IN 2010 WITH NEW TOYS THAT CAPTURE THE EXCITEMENT AND
EXPAND THE ENTERTAINMENT OF THE ICONIC PROPERTY


New BATTLE OPS BUMBLEBEE Action Figure and POWER CORE COMBINER Expression
Lead New Introductions For The Innovative And Popular Toy Line

PAWTUCKET, R.I. (February 12, 2010) — On the heels of launching 2009’s largest grossing movie and in anticipation of the next installment in 2011, the TRANSFORMERS brand from Hasbro, Inc. (NYSE: HAS) ramps up the play in 2010 with new offerings that build on the energy and excitement from the brand’s history and blockbuster film franchise. Featuring over-the-top action figures, unique role-play items and innovative twists on the TRANSFORMERS brand signature play pattern, the 2010 lineup offers dozens of toys, two exciting promotions and an expansive worldwide licensing program across all major categories to satisfy and excite the brand’s ever-expanding fan base.

This spring the AUTOBOTS, the heroic protectors of Earth, need help from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet continues to face threats from the evil DECEPTICONS. Hasbro is inviting kids and fans to join the alliance through a special promotion that is currently underway. By collecting three stickers included in specially marked TRANSFORMERS products, kids and fans can join the N.E.S.T. GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not available anywhere else. The promotion requires a payment of $4.95 for shipping and handling charges to receive the special edition figure and the offer is good while supplies last. Requests must be postmarked by April 30 and received by May 14. Then, in the fall, kids can ‘live’ the TRANSFORMERS adventure as the “Hunt for the DECEPTICONS” promotion begins. Look for exciting details about this interactive promotion later in the year.

If fans can’t wait until 2011 for the next TRANSFORMERS movie they can watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS adventures. “Cyber Missions” finds the AUTOBOTS working with humans in the N.E.S.T. global alliance to defend Earth against the revenge-seeking DECEPTICONS. There will be 12 webisodes total which began airing online at www.TRANSFORMERS.com in early January and new webisodes will continue to air throughout the year.
BUMBLEBEE continues to be one of the most popular TRANSFORMERS heroes as he acts as both a defender and a warrior for good. The new BATTLE OPS BUMBLEBEE action figure continues to push the boundaries of TRANSFORMERS toy innovation and showcases two sides of BUMBLEBEE with features unique to each of these roles. For example, when serving as a guardian, BUMBLEBEE features more playful phrases along with authentic engine sounds and lights. Then, when converted into battle mode, BATTLE OPS BUMBLEBEE has missile launchers that pop out, a converting plasma cannon that lights up, and phrases that change to reflect his battle personality.

Expanding upon the essence of DEVASTATOR — a robot built by combining multiple construction vehicles — the TRANSFORMERS brand unveils the new POWER CORE COMBINERS expression that redefines the magic of combination play. The toys deliver an interchangeable system of robots, vehicles and weapons that escalates the level of fun and increases the number of robots within a child’s TRANSFORMERS toy universe.

For those wanting to engage in heroic AUTOBOT role play, the TRANSFORMERS line offers new items including the OPTIMUS PRIME CYBER SWORD toy which features lights, battle and conversion sounds, as well as key phrases from OPTIMUS PRIME.
And for the youngest AUTOBOT-in-training, the TRANSFORMERS brand unveils the new ACTIVATORS expression of action figures. Designed with the youngest TRANSFORMERS fans in mind, ACTIVATORS toys feature easier conversion from vehicle to robot modes than traditional TRANSFORMERS figures and are available in popular characters such as OPTIMUS PRIME, BUMBLEBEE and MEGATRON.
For more information about TRANSFORMERS promotions and products, consumers can visit www.TRANSFORMERS.com.

Highlights of new TRANSFORMERS products available in 2010 include:
TRANSFORMERS ACTION FIGURES
(Approximate retail price: DELUXE Scale $12.99; VOYAGER Scale $19.99; Leader Scale $44.99; Ages 5 & up; Available: Spring 2010)
For more than 25 years, TRANSFORMERS action figures have been known as “ROBOTS IN DISGUISE,” providing fans with the enjoyment of converting incredibly detailed, realistically styled vehicles into awesome battling alien robots. In 2010, Hasbro is offering a wide variety of all-new versions of fan-favorite characters, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM in an array of scales: DELUXE, VOYAGER (larger scale), and LEADER (largest scale and includes lights and sounds).

TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99; Ages 5 & up; Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes – Battle and Guardian – BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

TRANSFORMERS POWER CORE COMBINERS
The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all-new assortment of figures that expand on the classic play pattern of the popular “ROBOTS IN DISGUISE.” This new expression of figures combine with one another, in dozens of variations, to create a wide variety of larger COMBINER robots, with each figure serving as various body parts and weapons. Available in 2-packs and 5-packs.

• TRANSFORMERS POWER CORE COMBINERS 2-Pack
(Approximate retail price: $9.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 2-Pack includes one SCOUT scale TRANSFORMERS figure and one MINI-CON scale figure. The SCOUT scale figure features a ‘robot’ mode and a ‘vehicle’ mode. The MINI-CON scale figure has four modes: ‘robot’ mode, robot weapon, vehicle weapon and Power-up Armor for combining with the central SCOUT scale figure in both robot and vehicle mode. 2-Pack figures are interchangeable with 5-Pack figures.

• TRANSFORMERS POWER CORE COMBINERS 5-Pack
(Approximate retail price: $19.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 5-Pack features teams of TRANSFORMERS characters that can combine together to form one large TRANSFORMERS figure. Each team consists of one SCOUT scale figure and four LEGENDS scale vehicles. The SCOUT scale figure features one ‘vehicle’ mode and two ‘robot’ modes and each of the LEGENDS scale vehicles can plug into the specially marked ports on the central SCOUT scale figure to instantaneously convert into an arm or leg using auto-conversion technology. All figures can be swapped out with one another to form multiple different combinations and new figures. 5-Pack figures are interchangeable with 2-Pack figures.

TRANSFORMERS ACTIVATORS
(Approximate retail price: $7.99; Ages 4 & up; Available: Spring 2010)
TRANSFORMERS ACTIVATORS toys, a new expression within the TRANSFOMERS toy line, feature conversion from vehicle to robot modes that’s easier than traditional TRANSFORMERS figures. Designed with the younger child in mind, conversion is triggered by pressing the AUTOBOT or DECEPTICON shield located on the figure and require only a few steps to fully change modes. TRANSFORMERS ACTIVATORS figures feature popular characters including BUMBLEBEE, OPTIMUS PRIME and MEGATRON.

TRANSFORMERS OPTIMUS PRIME CYBER SWORD
(Approximate retail price: $19.99; Ages 4 & up; Available: Fall 2010)
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play just like the fearless leader of the AUTOBOTS and reenact their favorite battle scenes. Kids will enjoy its electronic lights, battle and conversion sounds, as well as key movie phrases.

ACTION FLEET TRANSFORMERS BUMBLEBEE BATTLE TRACK Set
(Ages 4 & Up; Approximate Retail Price: $19.99; Available: Fall 2010)
Created specifically for the ACTION FLEET TRANSFORMERS line of mini-vehicles, kids can join the adventure and help BUMBLEBEE and OPTIMUS PRIME defeat the evil MEGATRON by racing to victory with the new ACTION FLEET TRANSFORMERS BATTLE TRACK set. The glory of winning depends on your skill; launch the BUMBLEBEE mini-vehicle, exclusive to this track set, at the correct time and send it crashing into MEGATRON who will crumble in defeat. Introduced in 2009, TRANSFORMERS mini-vehicles feature the robot version of characters unique to the TRANSFORMERS universe on the underside of each non-converting vehicle for easy identification.

ACTION FLEET TRANSFORMERS STEALTH FORCE OPTIMUS PRIME Vehicle
(Ages 4 & Up; Approximate Retail Price: $24.99; Available: Fall 2010)
Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” the epic TRANSFORMERS battle with this new vehicle from the ACTION FLEET TRANSFORMERS line. For covert combat, watch as select parts of this OPTIMUS PRIME semi-truck vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com . © 2010 Hasbro, Inc. All Rights Reserved.

Transformers Figures in Top 5 properties of 2009

Transformers News: Transformers Figures in Top 5 properties of 2009
Date: Friday, February 12th 2010 6:35pm CST
Categories: Company News, Editorials, Media, Toy News
Posted by: First Gen | Credit(s): ABCNews.com

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Views: 41,339

With Toy Fair just hours away, ABCNews.com has posted an article notating all of the toy manufacturers that will be present at the annual convention.

The one thing that the news story seems to focus in on is how toy companies are in the process of switching your everday toylines into entertainment properties. According to the report, 25 percent of all toy sales are in direct relation to licensed properties such as Iron Man and Shrek. These sales were down 27 percent in 2009 from 2008's reported earnings with the exception of Hasbro's Transformers. Sales for Transformers were up over 20 percent from the sales connected to the original 2007 film, helping Transformers become one of the Top 5 properties in 2009, according to the NPD.

Seibertron.com will have continuing coverage on Toy Fair 2010, being held in New York this weekend, so keep your optics locked, right here at Seibertron.com, your Ultimate Transformers Resource!

Exclusive Review of KM-01 Knight Morpher Commander

Transformers News: Exclusive Review of KM-01 Knight Morpher Commander
Date: Wednesday, February 10th 2010 10:21pm CST
Categories: 3rd Party News, Reviews, Site Articles, Toy News
Posted by: Mach | Credit(s): Real Devastator

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Views: 50,055

This is the first time that I am doing a toy review of any form, of either an official or 3rd party product. When I received the toy, I had mixed feelings. The reason is I knew in advance that I needed to conduct a toy review, which gave me a certain amount of pressure. However, I have come through and would like to present to you: Knight Morpher Commander!

The dilemma I am facing is how should I treat this toy and give an objective view. Do I compare it with an official product? How about I compare it with a 3rd Party product? Not much to compare it to though, as there are not many to compare with in terms of 3rd party figures. FansProject? Nope, not until they release a full figure. So far FP’s products are mainly add-ons, thus it is not fair to do a straight comparison.

Anyway, as we are considering this as part of our collection, I will review it with my personal opinions and preferences. You may find that your views may differ from mine.

Rating: 5 ★s is full marks

Colour & Material: ★★★★

The main colors of the robot are dark red and dark blue. The rear cabin of the train is mainly grey and dark blue. I do not wish to comment on color choice as sometimes color is more of a personal preference, however the quality of paint applications on the figure aare reasonably well done.

Material used for the figure is ABS plastic and it feels solid. The joints and rotating parts of the figure are acceptable, however, I still believe MMC can further improve on some of the connections and joints.



Train Mode: ★★★★

The alternate mode of Knight Morpher Commander (KMC) is a locomotive train. The length of the toy is about 9 inches long making it about as long as a Generation 1 Optimus Prime trailer.

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The train is formed by 2 parts. The front part of the train transforms into the robot, and the rear part can become KMC's battle station, just like his G1 counterpart.

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Both parts of the train are connected by two slots as shown, and it holds on firmly. The train also rolls on it's wheels pretty well.

In the back of the train, there is a connector that enables it to tow another train, if one should be available.

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There are no accessories such as weapons that need to be stored separately. All can be kept within the train mode, which I like. I love figures with this provision, such as Beast Wars Optimus Primal.



Transformation: ★★★

The transformation from train to robot or vice versa, is rather simple. The transformation difficulty level is probably about the same as Classics/Henkei Optimus Prime. The front cabin of the train transforms into the robot, with the smoke stack turn into his hand gun. The rear cabin can be transformed into a battle station.



Robot Mode: ★★★★

The robot mode of KMC is pretty comic accurate.
KMC is a bit taller than Classic/Henkei Optimus Prime.

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The head sculpt can rotate 360 degree and comes with light piping, which is a nice touch. The shoulders can rotate 360 degree upwards or downwards. The upper arm can move inwards or outwards and at the elbow to connect with lower arms. The waist is capable of rotating 360 degree. The upper thighs can move forward, backward, and outwards. The knee and lower legs also able to rotate forward, backward and rotate 360 degree. In another words, this figure has plenty of articulation and can do some crazy moves.
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The chest of KMC is able to open up and inside shows an object resembles the Matrix of Leadership. Unfortunately, there is no articulation on KMC’s hands, so he is unable to hold onto the matrix.
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KMC's fists are able to interchange with normal a straight fist or slanted fist. The reason for this is mainly for holding his weapons, especially the sword as it will look better with the slanted fist. The image shows that the fists are light blue, however I've been informed that the mass produced versions will have dark blue fists instead.
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The rear cabin can be open up, ala G1 trailer, and a huge canon can be used by KMC. KMC’s sword is stored within the canon. The canon can be pushed forward or backward, and rotated 360 degrees. One side of the cabin door can form his shield in robot mode.
My only complaint is the connection of the canon parts is a bit loose for my liking.
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Conclusion: As an Optimus Prime collector, I warmly welcome KMC into my Prime lineup. As a 3rd party company, I think MMC did fairly well on their first attempt.

KMC is a fun figure to play with, however, I personally still prefer a Galaxy Convoy/Fire Convoy type of figure rather than G1 Optimus Prime type of figure as I always feel its more fun to have Prime in “Super Mode” by combining the robot mode with his trailer rather than having a seperate battle station.

Finally, below are some of the creative ways of playing this figure:

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Stay tuned to Seibertron.com, your Ultimate Resource for Transformers!

Pics of Nuremberg's Toy Fair 2010 exclusive RPM Optimus Prime

Transformers News: Pics of Nuremberg's Toy Fair 2010 exclusive RPM Optimus Prime
Date: Tuesday, February 9th 2010 1:35pm CST
Categories: Event News, Movie News, Toy News
Posted by: Seibertron | Credit(s): Marco (aka Laserwave13)

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Views: 37,278

Marco wrote:Hello Seibertron Team,

I saw the news report you did on the Toy Fair 2010 in Nuremberg which was brought to you by Philister from ntf-archive.de and I thought I'd add a little bonus.

Hasbro was giving away a little exclusive RPM Optimus Prime to business partners. The item comes in a small box, repainted with Cybertronian symbols added as well as Toy Fair 2010 and "Autobots Roll Out" written on him. Since I got my hand on him I thought I'd share the news, maybe you have use for it.

Maybe it´s time to become a member of Seibertron myself :) Apart from that, keep up the good work. I check in every day for news for some years now and you are the best out there!

Best regards,
Marco


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Make sure you visit Seibertron.com on February 13th and 14th for tons of pictures from Toy Fair in New York City!

News from Toy Fair 2010 Nuremberg, Germany - Power Core Combiners, RPM's & more

Transformers News: News from Toy Fair 2010 Nuremberg, Germany - Power Core Combiners, RPM's & more
Date: Saturday, February 6th 2010 5:05pm CST
Categories: Event News, Toy News
Posted by: First Gen | Credit(s): Philister

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Views: 24,990

More news has been forwarded our way courtesy of Seibertron.com member Philister about Toy Fair 2010 from Nuremberg, Germany.

Most of the information is what we've learned from previous reports, but some new info on the Robot Powered Machine line and Power Core Combiners lines was passed on to us that fans may enjoy. Here's what was shared:

The RPMs line seems to a major success and there'll be lots of new products there. Apart from at least a dozen new RPM cars I've seen, there is a new race track / play set, titled "Bumblebee's Battle Track".

Additionally a new RPM subline called "Stealth Force" was introduced. This line consists of Voyager- and Deluxe-sized vehicles. They can't transform into robots, but they do electronically fold out weapons and other technical knick-knacks. Optimus Prime and Megatron come in Voyager-size, Bumblebee in Deluxe size.

Finally, the RPM line is rounded out by a new Bumblebee car, a remote controlled one this time. Size-wise it's somewhere between Ultimate Battle BB and Human Alliance BB.

Among the "real" Transformers we saw Leader Starscream (in the new orange packaging), Seaspray and Power Core Combiner Huffer, all old news. What I hadn't seen so far, though, were the following:
- Scout class figure Hubcap, who transforms into a red muscle car
- Scout class figure Brimstone, who transforms into a blue motorbike
- Power Core combiner Team "Aerialbots", consisting of a leader figure just below Deluxe size and four team members just below Scout size.


Seibertron.com will be offering full coverage of Toy Fair 2010 when it hits New York, so keep your optics locked at your Ultimate Transformers Resource!

New Images of War for Cybertron Optimus Prime and Size Comparison

Transformers News: New Images of War for Cybertron Optimus Prime and Size Comparison
Date: Friday, February 5th 2010 3:50pm CST
Category: Toy News
Posted by: Nekoman | Credit(s): S250, TFW2005

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Views: 21,135

New images of War for Cybertron Optimus Prime have surfaced featuring a comparison with Henkei Optimus Prime. The new figure is missing a considerable amount of parts, though it can be seen it's slightly smaller than a Voyager size toy.



To view more of the images, click here. Additionally, the older photos of Optimus Prime with his parts can be seen here.

Expect full coverage from Seibertron.com on War for Cybertron and more at Toyfair, February 13th!

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

Date: Friday, February 5th 2010 2:42am CST
Categories: Company News, Movie News, Press Releases, Toy News
Posted by: Seibertron | Credit(s): BusinessWire.com

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Views: 71,435

TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99/Ages 5 & up/Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes - Battle and Guardian - BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

PLEASE NOTE THAT SEIBERTRON.COM WILL BE PROVIDING FULL COVERAGE ON FEBRUARY 13TH, 2010 OF ALL OF THE TRANSFORMERS NEWS ANNOUNCED AT THE ANNUAL TOY FAIR SHOW.

Full Press Release from BusinessWire.com:

Hasbro Toy Fair 2010: Highly Creative Product and Entertainment Portfolio Designed to Deliver Immersive Brand Experiences

Range Will Feature Mix of Classic Products and Brands That Have Been Re-imagined and Re-invented, Together with All New and Innovative Introductions

Toy Fair 2010

February 04, 2010 02:20 PM Eastern Time

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NYSE: HAS) comes to Toy Fair 2010 with a wide range of innovative offerings -- from twists to the most classic board games and toys, to entertainment-based products, and everything in-between. The Company’s diverse and highly creative 2010 product line is packed with entertainment value that can be enjoyed by children and families any time, any where.

"We continue to emphasize innovation at every turn as we re-imagine and re-invent several of our core brands while also creating new brands and experiences that children and families will enjoy again and again."

Highlights include the launch of the BEYBLADE: METAL FUSION line of battling tops; re-imagined versions of the world’s most popular board game, MONOPOLY, as part of the brand’s 75th anniversary celebration; SCRABBLE FLASH CUBES, an innovative new way to play the classic crossword game without a game board as players slide, move and shuffle electronic cubed letter tiles in a race to create new words in 60 seconds; products based on the highly anticipated IRON MAN 2 movie releasing this spring; and the continuation of the Company’s highly successful FAMILY GAME NIGHT initiative, which encourages families to set aside one night per week to play a game together.

"Hasbro remains focused in 2010 on providing our consumers with great value and quality and delivering immersive brand experiences based on our incredible brand portfolio," said John Frascotti, Hasbro’s Global Chief Marketing Officer. "We continue to emphasize innovation at every turn as we re-imagine and re-invent several of our core brands while also creating new brands and experiences that children and families will enjoy again and again."

Highlights of Hasbro’s 2010 product line include:

ALPHIE
(Ages 3 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
Now more lifelike than ever before, this learning pal boasts an LCD screen to depict facial expressions, a childlike friendly voice and a playful, inquisitive personality making ALPHIE robot not just a learning toy, but a beloved companion. Along with an animated personality that children will adore, this modern ALPHIE pal from PLAYSKOOL features important educational activities that help develop early learning skills in preschoolers. With their playful ALPHIE learning pal leading the way, preschoolers can learn the alphabet, rhyming, counting, color and shape recognition, matching, animal names, instrument sounds and much more! The ALPHIE learning pal has a sleek new look and convenient carrying handle and comes with thirty double-sided cards containing over 350 fun questions and challenges. Requires three "AA" batteries, included

BABY ALIVE BOUNCIN' BABBLES
(Ages 3 years & up/Approx. Retail Price: $24.99 /Available: Fall 2010)
With her big eyes open wide and a loveable smile on her face, BABY ALIVE BOUNCIN' BABBLES doll can't wait to play with her "mommy!" Hold her hands and watch this adorable, energetic tot bounce up and down while giggling and making playful baby sounds. BABY ALIVE BOUNCIN' BABBLES will also "chuckle" and "coo" just like a "real" baby when "mommy" comes near. Requires 2 AA batteries, included.

BEYBLADE: METAL FUSION BATTLE TOP Assortment
(Ages 8 years & up/Approx. Retail Price: $7.99/Available: Fall 2010)
Collect, customize, and compete with the BEYBLADE: METAL FUSION BATTLE TOP assortment! Complete with cast metal fusion wheel, ripcord launcher, and assembly tool you can build your top to suit your battle. Whether you choose to build a defense, attack, balance or stamina top type you can enter competition confident that you will reign supreme. To take your battle to new heights, enter the unique code found in each BEYBLADE: METAL FUSION BATTLE TOP package at BeybladeBattles.com to compete against other Beybladers!

BOP-IT! BOUNCE
(Approximate Retail Price: $19.99/Recommended Age: 8 and up/Available: Fall 2010/ Players: 1 or more)
With BOP-IT! BOUNCE, an impact sensitive trampoline game unit calls the shots and knows your bounces. Players must bounce the foam ball as fast and high as the game instructs, keeping up with the commands to unlock levels to earn the highest score. With five games in one, BOP-IT! BOUNCE will provide non-stop action and entertainment for players of all ages.

CRANIUM SCRIBBLISH
(Approximate Retail Price:$19.99/Ages 8 and up/ Available: Fall 2010/ Players: 4 to 6)
Scribble your way to win in CRANIUM’s hilarious new game SCRIBBLISH, a game that combines drawing with "telephone." During the game, players are invited to draw their best sketch that represents the phrase on the game card. The first player starts by drawing what they read on a statement and passes it to the next player who has to write a statement describing the drawing. The next person turns those words into images. The scrolled-story continues to be passed around the room until all players have a chance to draw. Players read the story created out loud to find out how "this" became "that"!

EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit
(Ages 8 years & up/Approx. Retail Price: $29.99/Available: Fall 2010)
This fall, ordinary kitchens will transform into gourmet bake shops with the introduction of the EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit. Set to debut in October 2010, this deliciously new bake-set offers girls the opportunity to show off their creativity with edible works of EASY-BAKE art. Using the special EASY BAKE DELUXE DELIGHTS dish girls can bake tasty EASY-BAKE treats in the microwave in just thirty seconds. The DELUXE DELIGHTS dish features a heating and cooling sensor so bakers know when it's safe to touch. With the included, exclusive EASY-BAKE tools, girls can decorate their EASY-BAKE mini cakes and cookies with colorful fondant just like a pro! Tween chefs can add intricate designs to their favorite dessert with the fondant mold and stamper or label their tasty treat using the alphabet embosser. Add bakery caliber finishing touches with the special embossing plate. The EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit comes with a microwave container and lid for baking tasty sweets and loads of accessories that a pastry chef in training will need, including: rolling pin, measuring spoons, cake pan, four cookie cutters, fondant mold, fondant stamper, embossing plate and enough mixes to create six decorated cakes and seven cookies. Adult Participation Required.

FURREAL FRIENDS GOGO, MY WALKIN' PUP
(Ages 4 years & up/Approx. Retail Price: $59.99/Available: Fall 2010)
Girls can em-"bark" on their very own adventures this fall with the FURREAL FRIENDS GOGO, MY WALKIN' PUP pet. Attach GOGO's leash and this perky puppy knows you're ready to walk her! She'll wag her tail, pant, and bark just like a real pup to let you know she is excited to get moving. Girls are in charge as they control GOGO's hot pink leash to make her walk left, right or straight ahead - GOGO can even walk in circles or figure eights! GOGO loves to be petted and will respond to your touch. Gently stroke GOGO's right and left side or the top of her head and she'll playfully bark to let you know just how delighted she is to be your friend. Requires four "C" batteries, included.

IRON MAN 2 RC WALKING IRON MAN
(Approximate Retail Price: $49.99/Ages 4 & up/Available: Fall 2010)
An IRON MAN action figure so technologically advanced that even STARK INDUSTRIES is jealous! The IRON MAN 2 RC WALKING IRON MAN figure is nearly as mobile and action-packed as his on-screen counterpart. Operated with a handheld remote control, this figure easily navigates forward across the floor or tabletop and is loaded with electronic lights, movie sounds, and projectiles that shoot from the figure’s arms and shoulder rockets!

LITTLEST PET SHOP ONLINE (LPSO) DANCING PET
(Ages 8 & up/Approximate Retail Price: $24.99/ Available: Fall 2010)
Girls will find themselves bopping and grooving alongside the latest offering from LITTLEST PET SHOP - an LPSO Dancing Pet. The dancing dog, Harmony Groovemore, plugs into most MP3 players or computers so girls can listen to their favorite music and dance along with this adorable friend. The Dancing Pet also comes with a code for virtual rewards and access to LITTLEST PET SHOP ONLINE (LPSO.com), a fun, dynamic virtual world where players can design their own pets, chat with friends, go on adventures with Harmony, explore new neighborhoods, and so much more!

MONOPOLY: REVOLUTION EDITION
(Ages: 8 and up/Approximate Price: $34.99/Available: Fall 2010/Players: 2 to 6)
It is the MONOPOLY game of the future! In 2010, MONOPOLY is 75 years young and in celebration of the game’s anniversary, Hasbro is "amping up" the traditional game play experience by revolutionizing elements of the classic game. MONOPOLY: REVOLUTION Edition is made up of a modern, round game board and an electronic game unit that keeps track of your location on the game board and features exciting song clips and sound effects, including "Celebration" by Kool & The Gang and "Drive My Car" by The Beatles, throughout the game to mark your progress.

MONOPOLY U-BUILD
(Approximate Retail Price: $19.99/Recommended Age: 8 & up/Available: Fall 2010/ Players: 2 to 6)
MONOPOLY is giving players the chance to choose how long they want to enjoy a game with MONOPOLY U-BUILD, a new concept in MONOPOLY game play. Using hexagonal property spaces that snap together, players build a game track that creates a custom game board and determines the length of play. Decide to use the Starter Track for a 30-minute game before dinner, or try the Classic Track for a 60-minute game during family game night for longer-lasting fun. Once you’ve perfected these tracks, move onto the Pro or Freestyle Tracks for the ultimate gaming challenge. In MONOPOLY U-BUILD you choose, you build, you play!

MY LITTLE PONY MERMAID CASTLE Playset
(Ages 4 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
In fall 2010 the MY LITTLE PONY world will expand to include an underwater oasis with the introduction of the MY LITTLE PONY MERMAID PONIES collection. The MERMAID PONIES will receive royal treatment at the MY LITTLE PONY MERMAID CASTLE playset. Located in the heart of the sea, this magical castle is an underwater dream come true for the MERMAID PONIES. Each pony will love to explore this nautical treasure with lights and sounds . Discover PINKIE PIE'S secret shell bedroom that really opens and closes or take a pony for a ride on the "magical" seashells that allow her to "swim" around the castle. The MERMAID ponies will love to "splish and splash" on the waterslide or hang ten on the "real" waves with the tubular surf boards. The MY LITTLE PONY MERMAID CASTLE comes complete with a MERMAID PONY PINKIE PIE figure and numerous accessories including "picnic basket," "treasure chest" and underwater friends.

NAB-IT! From the makers of SCRABBLE
(Ages 8 & up/Approximate Price: $19.99/Availability: Fall 2010/Players: 2 or more)
NAB-IT! is the family game of stolen words. Any surface can become a board game in this fun word game that up to four people can play together. Create words using colored letter tiles in a crossword fashion and then stack tiles on top of each other to form new words. The casual and competitive gamer are on equal footing with NAB-IT because every word is worth just one point. The player with the highest letter built on each word wins the point. Stack wisely!

NERF: "CLEAR THE WAY FOR 9.9.10"
(Ages 8 years & up /Available: September 9, 2010)
Clear the Way for the newest N-STRIKE blaster coming on 9.9.10! First there was the NERF N-STRIKE VULCAN EBF-25 blaster, 25-dart, belt-fed, and fully automatic. Then the NERF N-STRIKE RAIDER RAPID FIRE CS-35 blaster hit the scene with its new, interchangeable drum magazine able to hold 35 darts. Now, continuing the incredible evolution of NERF blaster technology, the brand has created the most impressive NERF N-STRIKE blaster yet. NERF fans around the world will have to wait until 9.9.10 to see the unveiling of one of the most awesome and exciting blasters released in the NERF brand’s 40 year history! Available at most major retailers nationwide and HasbroToyShop.com beginning 9.9.10.

NERF SUPER SOAKER SHOT BLAST Water Blaster
(Ages 6 years & up/Approximate Retail Price: $19.99/ Available: Spring 2010)
For the first time ever, the hydro-powered excitement of Hasbro’s SUPER SOAKER brand and the peak performance and innovation of the company’s NERF brand will come together to form the ultimate in water blaster advancements with the new NERF branded SUPER SOAKER line. The biggest and baddest blaster in the new collection, the NERF SUPER SOAKER SHOT BLAST water blaster can drench your opponents from up to 25 feet away. All you need is a single pump to unleash a huge blast of water and soak them all! The customizable NERF SUPER SOAKER SHOT BLAST water blaster is compatible with the Tactical Rail System accessories and features adjustable and removable shoulder stock for maximum customization. Available in red or blue, each sold separately.

PLAY-DOH MEGA FUN FACTORY
(Ages 3 years & up/Approx. Retail Price: $29.99/Available: Fall 2010)
Fifty years after the launch of the original FUN FACTORY toy, the brand new MEGA FUN FACTORY set takes classic extruding play to a whole new level! A motorized conveyor belt provides nonstop action as kids crank out favorite toys and "treats" in this lively FUN FACTORY world. To start, children push down the purple handle to extrude the colored PLAY-DOH compound of their choice. As the conveyor belt moves the PLAY-DOH compound along, kids select and stamp out a "candy" or toy mold and then push down the "chopper" at the end of the belt to cut their creation loose. To complete the fantastical FUN FACTORY experience, kids can display and "sell" their creations on a colorful playmat featuring a toy shop theme on one side and a candy store theme on the other side. Set includes six 2-ounce cans of PLAY-DOH compound. Requires two "AA" batteries, not included.

POP GOES FROGGIO
(Approximate Retail Price: $16.99/Recommended Age: 3 and up; Available: Fall 2010; Players: 2 to 4)
Hasbro is adding a friend named Froggio to the Elefun and Friends line. This fun-loving character comes to life in the POP GOES FROGGIO game, which takes picture finding to new heights. In this active matching game, preschoolers spread lily pads of Elefun and his friends around the room, spin the spinner and try to find the matching picture. The first preschooler to match the Elefun and Friends character to the right lily pad gets to stomp on the big green lily pad launcher and send Froggio for a triumphant leap!

SCRABBLE FLASH CUBES
(Ages: 8 and up; Approximate Price: $29.99; Availability: Fall 2010; Players: 1)
How many words can you find in a flash? SCRABBLE FLASH CUBES is an innovative new way to play the classic crossword game without a game board as players slide, move and shuffle electronic cubed letter tiles in a race to create new words in 60 seconds. Providing a fast, frantic and addictive play experience, the five SCRABBLE FLASH CUBES letter tiles contain ‘Smart Tile Technology’ which recognizes formed words when the tiles are placed side by side, and keeps score of correctly spelled words. SCRABBLE FLASH CUBES provide an amazingly addictive play experience that you won’t want to put down!

SORRY! SPIN
(Ages: 6 and up; Approximate Price: $24.99; Availability: Fall 2010; Players: 2 to 4)
This Fall, SORRY! fans can experience the exhilarating game of sweet revenge with a wicked spin by sending opponents back to "START" with a quick turn of the SORRY! SPIN wheel. SORRY! SPIN, a new take on the classic game of SORRY!, features an innovative rotating game board that makes getting "HOME" more complicated and unpredictable than ever before. The unique dynamics involved in the game of SORRY! SPIN engage players on every move and make it anyone’s game to win.

STAR WARS AT-AT
(Approximate Retail Value: $99.99; Ages: 5 & up; Available: August 1, 2010)
In space, size does matter, and Hasbro certainly kept that in mind when creating its all-new, highly detailed STAR WARS AT-AT. The AT-AT (All Terrain Armored Transport) played a significant role in the Empire’s military assault in THE EMPIRE STRIKES BACK, and it will play an equally important role in every fan’s toy collection this year! Measuring more than 24 inches tall, nearly 28 inches long, and 12 inches wide, this colossal vehicle holds up to 20 STAR WARS figures - 6 of which can fit in its head alone! - and includes so many play and electronic features true to its on-screen counterpart that it’s hard to believe! From the zip-line in its body and articulated legs for superb poseability, to its LED lights and authentic movie sounds and phrases, this is the must-have addition for STAR WARS fans of all ages. Includes a 3 ¾ inch AT-AT driver action figure and a pop-out speeder bike.

STRAWBERRY SHORTCAKE BERRY SWEET STYLES Playset
(Ages 3 years & up/Approximate Retail Price: $19.99/Available: Fall 2010)
Future fashionistas will love picking out fancy clothes and sparkly accessories inside the STRAWBERRY SHORTCAKE BERRY SWEET STYLES playset! Girls can mix and match party dresses, playful skirts, stylish shirts and more to create any of 40 different possible outfits for their STRAWBERRY SHORTCAKE doll. No look is complete without a trendy hairdo, and girls can style STRAWBERRY SHORTCAKE's hair with butterfly clips and additional accessories. One final look in the wardrobe mirror, and then STRAWBERRY SHORTCAKE is ready for a night on the town! Available at most major toy retailers nationwide and on HasbroToyShop.com.

TONKA CHUCK & FRIENDS CHUCK'S STUNT PARK
(Ages 3 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
For the first time ever, the popular TONKA CHUCK & FRIENDS product line introduces the POWER PLAYARD Stunt System of motorized playsets to further entertain and engage active preschoolers who will be delighted to see the loveable CHUCK THE DUMP TRUCK vehicle and his friends flip and zoom through the fun filled motorized stunt tracks. The exciting motorized individual sets can be combined to create a customizable hands-on interactive stunt-track system sure to please preschoolers. Preschoolers will be thrilled to accompany their adventuresome friend CHUCK THE DUMP TRUCK as he zips, zooms and flips through this interactive, hands-on stunt set featuring lights, sounds, moveable track pieces and a hand-crank elevator. The easy-to-assemble track lets kids build and rearrange the set however they like to create a variety of cool tricks and tracks. This set is a part of the POWER PLAYARD Stunt System and includes a motorized CHUCK THE DUMP TRUCK vehicle and an all new TONKA CHUCK & FRIENDS storybook. Requires four "AA" batteries, two "AA" included.

TONKA GARAGE RICOCHET RC Vehicle
(Ages 8 years & up/Approx. Retail Price: $79.99/Available: Fall 2010)
This double-sided stunt vehicle can tackle virtually any terrain! The resilient RC can flip and keep on going, offering an unstoppable driving style that allows kids to execute exciting stunts. Push a button to engage the machine's Monsterlift Suspension Technology and lift the vehicle into awesome monster truck mode. The RC vehicle comes with a three channel remote for great steering control and a 9.6V battery charger. Requires one 9.6-volt battery, included, and one 9-volt battery, included.

TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99/Ages 5 & up/Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes - Battle and Guardian - BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

TRIVIAL PURSUIT: BET YOU KNOW IT EDITION
(Ages: Adult/Approximate Price: $29.99/Availability: Fall 2010/Players: 2 or more)
In Fall 2010, Hasbro’s TRIVIAL PURSUIT: Bet You Know It Edition introduces a brand new way to play the classic trivia game. Bet You Know It is the most inclusive TRIVIAL PURSUIT game yet and wedges can be earned on each of your turns. TRIVIAL PURSUIT knows we all have categories that we’re not so hot on, so with Bet You Know It if you have earned enough chips you can buy that elusive wedge instead of answering a question! Earning chips depends on how well you know your friends! At the start of each round players bet on whether or not the person answering a question will get the question right. If the players are correct they double the number of chips ‘bet’. With 1,800 fascinating new questions with a new editorial style, and the chance to buy your wedges instead of being stumped with your least favorite category, players can experience TRIVIAL PURSUIT like never before.

TWISTER HOOPLA
(Approximate Retail Price: $19.99/Recommended Age: 6 and up/Available: Fall 2010/ Players: 2 to 4)
This Fall, the classic game that ties players up in knots gets a wacky new twist with Hasbro’s TWISTER HOOPLA. Players become the TWISTER mat in this game, as the iconic TWISTER dots are turned into rings that players use to connect body parts with other players to score points - taking TWISTER to a new level. Score points to win any of the five unique games included in TWISTER HOOPLA and prepare to closely interact with other players in this exciting interpretation of TWISTER.

U-BUILD
With the new line of U-BUILD games, you build the game and then play how you want. U-BUILD games allow kids to customize some of their favorite games, creating a unique experience each time they are played. Based on popular Hasbro games, including BATTLESHIP, CONNECT 4, MOUSE TRAP and SORRY!, players control the action during the game by moving brick-based pieces to different locations around the game board. Kids will have hours of fun constructing, knocking down and rebuilding these ever-changing games.

WEEBLES MUSICAL TREEHOUSE
(Ages 18 months & up/Approx. Retail Price: $29.99/Available: Fall 2010)
WEEBLES WOBBLE, BUT THEY DON'T FALL DOWN! The WEEBLES figures are back in their original egg-shaped, wobbly form. WEEBLES pals can wobble, climb, slide, hide, and dance in and around this captivating MUSICAL TREEHOUSE playset from PLAYSKOOL. Turn the handle on the colorful escalator to bring WEEBLES figures to the top of the slide and send them spiraling down. When the WEEBLES characters land, they are rewarded with fun music and sounds before wobbling off for another ride. Open the door to reveal a secret space inside the tree to hide a playful WEEBLES figure. Have a dance party on the wobbly tree house deck or take a spin on top of the lookout post. The set comes complete with a convenient carrying handle and two exclusive WEEBLES figures. Requires three "AA" batteries, not included.

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About Hasbro, Inc.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

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Transformers Podcast: Twincast / Podcast #102 - Hidden Mickeys
Twincast / Podcast #102:
"Hidden Mickeys"
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Posted: Sunday, October 5th, 2014