Saturday, February 13th 2010 12:05am CST
Categories: Movie News
, Press Releases
, Toy News
Posted by: Nekoman
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HASBRO’S TRANSFORMERS BRAND EXPANDS “MORE THAN MEETS THE EYE” UNIVERSE IN 2010 WITH NEW TOYS THAT CAPTURE THE EXCITEMENT AND
EXPAND THE ENTERTAINMENT OF THE ICONIC PROPERTY
New BATTLE OPS BUMBLEBEE Action Figure and POWER CORE COMBINER Expression
Lead New Introductions For The Innovative And Popular Toy Line
PAWTUCKET, R.I. (February 12, 2010) — On the heels of launching 2009’s largest grossing movie and in anticipation of the next installment in 2011, the TRANSFORMERS brand from Hasbro, Inc. (NYSE: HAS) ramps up the play in 2010 with new offerings that build on the energy and excitement from the brand’s history and blockbuster film franchise. Featuring over-the-top action figures, unique role-play items and innovative twists on the TRANSFORMERS brand signature play pattern, the 2010 lineup offers dozens of toys, two exciting promotions and an expansive worldwide licensing program across all major categories to satisfy and excite the brand’s ever-expanding fan base.
This spring the AUTOBOTS, the heroic protectors of Earth, need help from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet continues to face threats from the evil DECEPTICONS. Hasbro is inviting kids and fans to join the alliance through a special promotion that is currently underway. By collecting three stickers included in specially marked TRANSFORMERS products, kids and fans can join the N.E.S.T. GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not available anywhere else. The promotion requires a payment of $4.95 for shipping and handling charges to receive the special edition figure and the offer is good while supplies last. Requests must be postmarked by April 30 and received by May 14. Then, in the fall, kids can ‘live’ the TRANSFORMERS adventure as the “Hunt for the DECEPTICONS” promotion begins. Look for exciting details about this interactive promotion later in the year.
If fans can’t wait until 2011 for the next TRANSFORMERS movie they can watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS adventures. “Cyber Missions” finds the AUTOBOTS working with humans in the N.E.S.T. global alliance to defend Earth against the revenge-seeking DECEPTICONS. There will be 12 webisodes total which began airing online at www.TRANSFORMERS.com
in early January and new webisodes will continue to air throughout the year.
BUMBLEBEE continues to be one of the most popular TRANSFORMERS heroes as he acts as both a defender and a warrior for good. The new BATTLE OPS BUMBLEBEE action figure continues to push the boundaries of TRANSFORMERS toy innovation and showcases two sides of BUMBLEBEE with features unique to each of these roles. For example, when serving as a guardian, BUMBLEBEE features more playful phrases along with authentic engine sounds and lights. Then, when converted into battle mode, BATTLE OPS BUMBLEBEE has missile launchers that pop out, a converting plasma cannon that lights up, and phrases that change to reflect his battle personality.
Expanding upon the essence of DEVASTATOR — a robot built by combining multiple construction vehicles — the TRANSFORMERS brand unveils the new POWER CORE COMBINERS expression that redefines the magic of combination play. The toys deliver an interchangeable system of robots, vehicles and weapons that escalates the level of fun and increases the number of robots within a child’s TRANSFORMERS toy universe.
For those wanting to engage in heroic AUTOBOT role play, the TRANSFORMERS line offers new items including the OPTIMUS PRIME CYBER SWORD toy which features lights, battle and conversion sounds, as well as key phrases from OPTIMUS PRIME.
And for the youngest AUTOBOT-in-training, the TRANSFORMERS brand unveils the new ACTIVATORS expression of action figures. Designed with the youngest TRANSFORMERS fans in mind, ACTIVATORS toys feature easier conversion from vehicle to robot modes than traditional TRANSFORMERS figures and are available in popular characters such as OPTIMUS PRIME, BUMBLEBEE and MEGATRON.
For more information about TRANSFORMERS promotions and products, consumers can visit www.TRANSFORMERS.com
Highlights of new TRANSFORMERS products available in 2010 include:
TRANSFORMERS ACTION FIGURES
(Approximate retail price: DELUXE Scale $12.99; VOYAGER Scale $19.99; Leader Scale $44.99; Ages 5 & up; Available: Spring 2010)
For more than 25 years, TRANSFORMERS action figures have been known as “ROBOTS IN DISGUISE,” providing fans with the enjoyment of converting incredibly detailed, realistically styled vehicles into awesome battling alien robots. In 2010, Hasbro is offering a wide variety of all-new versions of fan-favorite characters, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM in an array of scales: DELUXE, VOYAGER (larger scale), and LEADER (largest scale and includes lights and sounds).
TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99; Ages 5 & up; Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes – Battle and Guardian – BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.
TRANSFORMERS POWER CORE COMBINERS
The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all-new assortment of figures that expand on the classic play pattern of the popular “ROBOTS IN DISGUISE.” This new expression of figures combine with one another, in dozens of variations, to create a wide variety of larger COMBINER robots, with each figure serving as various body parts and weapons. Available in 2-packs and 5-packs.
• TRANSFORMERS POWER CORE COMBINERS 2-Pack
(Approximate retail price: $9.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 2-Pack includes one SCOUT scale TRANSFORMERS figure and one MINI-CON scale figure. The SCOUT scale figure features a ‘robot’ mode and a ‘vehicle’ mode. The MINI-CON scale figure has four modes: ‘robot’ mode, robot weapon, vehicle weapon and Power-up Armor for combining with the central SCOUT scale figure in both robot and vehicle mode. 2-Pack figures are interchangeable with 5-Pack figures.
• TRANSFORMERS POWER CORE COMBINERS 5-Pack
(Approximate retail price: $19.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 5-Pack features teams of TRANSFORMERS characters that can combine together to form one large TRANSFORMERS figure. Each team consists of one SCOUT scale figure and four LEGENDS scale vehicles. The SCOUT scale figure features one ‘vehicle’ mode and two ‘robot’ modes and each of the LEGENDS scale vehicles can plug into the specially marked ports on the central SCOUT scale figure to instantaneously convert into an arm or leg using auto-conversion technology. All figures can be swapped out with one another to form multiple different combinations and new figures. 5-Pack figures are interchangeable with 2-Pack figures.
(Approximate retail price: $7.99; Ages 4 & up; Available: Spring 2010)
TRANSFORMERS ACTIVATORS toys, a new expression within the TRANSFOMERS toy line, feature conversion from vehicle to robot modes that’s easier than traditional TRANSFORMERS figures. Designed with the younger child in mind, conversion is triggered by pressing the AUTOBOT or DECEPTICON shield located on the figure and require only a few steps to fully change modes. TRANSFORMERS ACTIVATORS figures feature popular characters including BUMBLEBEE, OPTIMUS PRIME and MEGATRON.
TRANSFORMERS OPTIMUS PRIME CYBER SWORD
(Approximate retail price: $19.99; Ages 4 & up; Available: Fall 2010)
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play just like the fearless leader of the AUTOBOTS and reenact their favorite battle scenes. Kids will enjoy its electronic lights, battle and conversion sounds, as well as key movie phrases.
ACTION FLEET TRANSFORMERS BUMBLEBEE BATTLE TRACK Set
(Ages 4 & Up; Approximate Retail Price: $19.99; Available: Fall 2010)
Created specifically for the ACTION FLEET TRANSFORMERS line of mini-vehicles, kids can join the adventure and help BUMBLEBEE and OPTIMUS PRIME defeat the evil MEGATRON by racing to victory with the new ACTION FLEET TRANSFORMERS BATTLE TRACK set. The glory of winning depends on your skill; launch the BUMBLEBEE mini-vehicle, exclusive to this track set, at the correct time and send it crashing into MEGATRON who will crumble in defeat. Introduced in 2009, TRANSFORMERS mini-vehicles feature the robot version of characters unique to the TRANSFORMERS universe on the underside of each non-converting vehicle for easy identification.
ACTION FLEET TRANSFORMERS STEALTH FORCE OPTIMUS PRIME Vehicle
(Ages 4 & Up; Approximate Retail Price: $24.99; Available: Fall 2010)
Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” the epic TRANSFORMERS battle with this new vehicle from the ACTION FLEET TRANSFORMERS line. For covert combat, watch as select parts of this OPTIMUS PRIME semi-truck vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available.
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com
. © 2010 Hasbro, Inc. All Rights Reserved.
Friday, February 12th 2010 6:35pm CST
Categories: Company News
, Toy News
Posted by: First Gen
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With Toy Fair just hours away, ABCNews.com has posted an article
notating all of the toy manufacturers that will be present at the annual convention.
The one thing that the news story seems to focus in on is how toy companies are in the process of switching your everday toylines into entertainment properties. According to the report, 25 percent of all toy sales are in direct relation to licensed properties such as Iron Man
. These sales were down 27 percent in 2009 from 2008's reported earnings with the exception of Hasbro's Transformers. Sales for Transformers were up over 20 percent from the sales connected to the original 2007 film, helping Transformers become one of the Top 5 properties in 2009, according to the NPD.
Seibertron.com will have continuing coverage on Toy Fair 2010, being held in New York this weekend, so keep your optics locked, right here at Seibertron.com, your Ultimate Transformers Resource!
Wednesday, February 10th 2010 10:21pm CST
Categories: 3rd Party News
, Site Articles
, Toy News
Posted by: Mach
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This is the first time that I am doing a toy review of any form, of either an official or 3rd party product. When I received the toy, I had mixed feelings. The reason is I knew in advance that I needed to conduct a toy review, which gave me a certain amount of pressure. However, I have come through and would like to present to you: Knight Morpher Commander!
The dilemma I am facing is how should I treat this toy and give an objective view. Do I compare it with an official product? How about I compare it with a 3rd Party product? Not much to compare it to though, as there are not many to compare with in terms of 3rd party figures. FansProject? Nope, not until they release a full figure. So far FP’s products are mainly add-ons, thus it is not fair to do a straight comparison.
Anyway, as we are considering this as part of our collection, I will review it with my personal opinions and preferences. You may find that your views may differ from mine.
Rating: 5 ★s is full marks
Colour & Material: ★★★★
The main colors of the robot are dark red and dark blue. The rear cabin of the train is mainly grey and dark blue. I do not wish to comment on color choice as sometimes color is more of a personal preference, however the quality of paint applications on the figure aare reasonably well done.
Material used for the figure is ABS plastic and it feels solid. The joints and rotating parts of the figure are acceptable, however, I still believe MMC can further improve on some of the connections and joints.
Train Mode: ★★★★
The alternate mode of Knight Morpher Commander (KMC) is a locomotive train. The length of the toy is about 9 inches long making it about as long as a Generation 1 Optimus Prime trailer.
The train is formed by 2 parts. The front part of the train transforms into the robot, and the rear part can become KMC's battle station, just like his G1 counterpart.
Both parts of the train are connected by two slots as shown, and it holds on firmly. The train also rolls on it's wheels pretty well.
In the back of the train, there is a connector that enables it to tow another train, if one should be available.
There are no accessories such as weapons that need to be stored separately. All can be kept within the train mode, which I like. I love figures with this provision, such as Beast Wars Optimus Primal.
The transformation from train to robot or vice versa, is rather simple. The transformation difficulty level is probably about the same as Classics/Henkei Optimus Prime. The front cabin of the train transforms into the robot, with the smoke stack turn into his hand gun. The rear cabin can be transformed into a battle station.
Robot Mode: ★★★★
The robot mode of KMC is pretty comic accurate.
KMC is a bit taller than Classic/Henkei Optimus Prime.
The head sculpt can rotate 360 degree and comes with light piping, which is a nice touch. The shoulders can rotate 360 degree upwards or downwards. The upper arm can move inwards or outwards and at the elbow to connect with lower arms. The waist is capable of rotating 360 degree. The upper thighs can move forward, backward, and outwards. The knee and lower legs also able to rotate forward, backward and rotate 360 degree. In another words, this figure has plenty of articulation and can do some crazy moves.
The chest of KMC is able to open up and inside shows an object resembles the Matrix of Leadership. Unfortunately, there is no articulation on KMC’s hands, so he is unable to hold onto the matrix.
KMC's fists are able to interchange with normal a straight fist or slanted fist. The reason for this is mainly for holding his weapons, especially the sword as it will look better with the slanted fist. The image shows that the fists are light blue, however I've been informed that the mass produced versions will have dark blue fists instead.
The rear cabin can be open up, ala G1 trailer, and a huge canon can be used by KMC. KMC’s sword is stored within the canon. The canon can be pushed forward or backward, and rotated 360 degrees. One side of the cabin door can form his shield in robot mode.
My only complaint is the connection of the canon parts is a bit loose for my liking.
Conclusion: As an Optimus Prime collector, I warmly welcome KMC into my Prime lineup. As a 3rd party company, I think MMC did fairly well on their first attempt.
KMC is a fun figure to play with, however, I personally still prefer a Galaxy Convoy/Fire Convoy type of figure rather than G1 Optimus Prime type of figure as I always feel its more fun to have Prime in “Super Mode” by combining the robot mode with his trailer rather than having a seperate battle station.
Finally, below are some of the creative ways of playing this figure:
Stay tuned to Seibertron.com
, your Ultimate Resource for Transformers!