Submit News Contact Us Translate Sign in Join

Transformers News on

Got Transformers News? Let us know here!

Exclude news from our sponsors

Goto Page: <<  1, 2, 3 ... 51, 52, 53 ... 75, 76, 77  >>
763 total news articles in this section, 10 per page.

News from Toy Fair 2010 Nuremberg, Germany - Power Core Combiners, RPM's & more

Transformers News: News from Toy Fair 2010 Nuremberg, Germany - Power Core Combiners, RPM's & more
Date: Saturday, February 6th 2010 5:05pm CST
Categories: Event News, Toy News
Posted by: First Gen | Credit(s): Philister

Discuss This Topic · Permanent Link
Views: 25,352

More news has been forwarded our way courtesy of member Philister about Toy Fair 2010 from Nuremberg, Germany.

Most of the information is what we've learned from previous reports, but some new info on the Robot Powered Machine line and Power Core Combiners lines was passed on to us that fans may enjoy. Here's what was shared:

The RPMs line seems to a major success and there'll be lots of new products there. Apart from at least a dozen new RPM cars I've seen, there is a new race track / play set, titled "Bumblebee's Battle Track".

Additionally a new RPM subline called "Stealth Force" was introduced. This line consists of Voyager- and Deluxe-sized vehicles. They can't transform into robots, but they do electronically fold out weapons and other technical knick-knacks. Optimus Prime and Megatron come in Voyager-size, Bumblebee in Deluxe size.

Finally, the RPM line is rounded out by a new Bumblebee car, a remote controlled one this time. Size-wise it's somewhere between Ultimate Battle BB and Human Alliance BB.

Among the "real" Transformers we saw Leader Starscream (in the new orange packaging), Seaspray and Power Core Combiner Huffer, all old news. What I hadn't seen so far, though, were the following:
- Scout class figure Hubcap, who transforms into a red muscle car
- Scout class figure Brimstone, who transforms into a blue motorbike
- Power Core combiner Team "Aerialbots", consisting of a leader figure just below Deluxe size and four team members just below Scout size. will be offering full coverage of Toy Fair 2010 when it hits New York, so keep your optics locked at your Ultimate Transformers Resource!

New Images of War for Cybertron Optimus Prime and Size Comparison

Transformers News: New Images of War for Cybertron Optimus Prime and Size Comparison
Date: Friday, February 5th 2010 3:50pm CST
Category: Toy News
Posted by: Nekoman | Credit(s): S250, TFW2005

Discuss This Topic · Permanent Link
Views: 21,320

New images of War for Cybertron Optimus Prime have surfaced featuring a comparison with Henkei Optimus Prime. The new figure is missing a considerable amount of parts, though it can be seen it's slightly smaller than a Voyager size toy.

To view more of the images, click here. Additionally, the older photos of Optimus Prime with his parts can be seen here.

Expect full coverage from on War for Cybertron and more at Toyfair, February 13th!

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

Date: Friday, February 5th 2010 2:42am CST
Categories: Company News, Movie News, Press Releases, Toy News
Posted by: Seibertron | Credit(s):

Discuss This Topic · Permanent Link
Views: 72,517

(Approximate retail price: $59.99/Ages 5 & up/Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes - Battle and Guardian - BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee


Full Press Release from

Hasbro Toy Fair 2010: Highly Creative Product and Entertainment Portfolio Designed to Deliver Immersive Brand Experiences

Range Will Feature Mix of Classic Products and Brands That Have Been Re-imagined and Re-invented, Together with All New and Innovative Introductions

Toy Fair 2010

February 04, 2010 02:20 PM Eastern Time

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NYSE: HAS) comes to Toy Fair 2010 with a wide range of innovative offerings -- from twists to the most classic board games and toys, to entertainment-based products, and everything in-between. The Company’s diverse and highly creative 2010 product line is packed with entertainment value that can be enjoyed by children and families any time, any where.

"We continue to emphasize innovation at every turn as we re-imagine and re-invent several of our core brands while also creating new brands and experiences that children and families will enjoy again and again."

Highlights include the launch of the BEYBLADE: METAL FUSION line of battling tops; re-imagined versions of the world’s most popular board game, MONOPOLY, as part of the brand’s 75th anniversary celebration; SCRABBLE FLASH CUBES, an innovative new way to play the classic crossword game without a game board as players slide, move and shuffle electronic cubed letter tiles in a race to create new words in 60 seconds; products based on the highly anticipated IRON MAN 2 movie releasing this spring; and the continuation of the Company’s highly successful FAMILY GAME NIGHT initiative, which encourages families to set aside one night per week to play a game together.

"Hasbro remains focused in 2010 on providing our consumers with great value and quality and delivering immersive brand experiences based on our incredible brand portfolio," said John Frascotti, Hasbro’s Global Chief Marketing Officer. "We continue to emphasize innovation at every turn as we re-imagine and re-invent several of our core brands while also creating new brands and experiences that children and families will enjoy again and again."

Highlights of Hasbro’s 2010 product line include:

(Ages 3 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
Now more lifelike than ever before, this learning pal boasts an LCD screen to depict facial expressions, a childlike friendly voice and a playful, inquisitive personality making ALPHIE robot not just a learning toy, but a beloved companion. Along with an animated personality that children will adore, this modern ALPHIE pal from PLAYSKOOL features important educational activities that help develop early learning skills in preschoolers. With their playful ALPHIE learning pal leading the way, preschoolers can learn the alphabet, rhyming, counting, color and shape recognition, matching, animal names, instrument sounds and much more! The ALPHIE learning pal has a sleek new look and convenient carrying handle and comes with thirty double-sided cards containing over 350 fun questions and challenges. Requires three "AA" batteries, included

(Ages 3 years & up/Approx. Retail Price: $24.99 /Available: Fall 2010)
With her big eyes open wide and a loveable smile on her face, BABY ALIVE BOUNCIN' BABBLES doll can't wait to play with her "mommy!" Hold her hands and watch this adorable, energetic tot bounce up and down while giggling and making playful baby sounds. BABY ALIVE BOUNCIN' BABBLES will also "chuckle" and "coo" just like a "real" baby when "mommy" comes near. Requires 2 AA batteries, included.

(Ages 8 years & up/Approx. Retail Price: $7.99/Available: Fall 2010)
Collect, customize, and compete with the BEYBLADE: METAL FUSION BATTLE TOP assortment! Complete with cast metal fusion wheel, ripcord launcher, and assembly tool you can build your top to suit your battle. Whether you choose to build a defense, attack, balance or stamina top type you can enter competition confident that you will reign supreme. To take your battle to new heights, enter the unique code found in each BEYBLADE: METAL FUSION BATTLE TOP package at to compete against other Beybladers!

(Approximate Retail Price: $19.99/Recommended Age: 8 and up/Available: Fall 2010/ Players: 1 or more)
With BOP-IT! BOUNCE, an impact sensitive trampoline game unit calls the shots and knows your bounces. Players must bounce the foam ball as fast and high as the game instructs, keeping up with the commands to unlock levels to earn the highest score. With five games in one, BOP-IT! BOUNCE will provide non-stop action and entertainment for players of all ages.

(Approximate Retail Price:$19.99/Ages 8 and up/ Available: Fall 2010/ Players: 4 to 6)
Scribble your way to win in CRANIUM’s hilarious new game SCRIBBLISH, a game that combines drawing with "telephone." During the game, players are invited to draw their best sketch that represents the phrase on the game card. The first player starts by drawing what they read on a statement and passes it to the next player who has to write a statement describing the drawing. The next person turns those words into images. The scrolled-story continues to be passed around the room until all players have a chance to draw. Players read the story created out loud to find out how "this" became "that"!

(Ages 8 years & up/Approx. Retail Price: $29.99/Available: Fall 2010)
This fall, ordinary kitchens will transform into gourmet bake shops with the introduction of the EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit. Set to debut in October 2010, this deliciously new bake-set offers girls the opportunity to show off their creativity with edible works of EASY-BAKE art. Using the special EASY BAKE DELUXE DELIGHTS dish girls can bake tasty EASY-BAKE treats in the microwave in just thirty seconds. The DELUXE DELIGHTS dish features a heating and cooling sensor so bakers know when it's safe to touch. With the included, exclusive EASY-BAKE tools, girls can decorate their EASY-BAKE mini cakes and cookies with colorful fondant just like a pro! Tween chefs can add intricate designs to their favorite dessert with the fondant mold and stamper or label their tasty treat using the alphabet embosser. Add bakery caliber finishing touches with the special embossing plate. The EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit comes with a microwave container and lid for baking tasty sweets and loads of accessories that a pastry chef in training will need, including: rolling pin, measuring spoons, cake pan, four cookie cutters, fondant mold, fondant stamper, embossing plate and enough mixes to create six decorated cakes and seven cookies. Adult Participation Required.

(Ages 4 years & up/Approx. Retail Price: $59.99/Available: Fall 2010)
Girls can em-"bark" on their very own adventures this fall with the FURREAL FRIENDS GOGO, MY WALKIN' PUP pet. Attach GOGO's leash and this perky puppy knows you're ready to walk her! She'll wag her tail, pant, and bark just like a real pup to let you know she is excited to get moving. Girls are in charge as they control GOGO's hot pink leash to make her walk left, right or straight ahead - GOGO can even walk in circles or figure eights! GOGO loves to be petted and will respond to your touch. Gently stroke GOGO's right and left side or the top of her head and she'll playfully bark to let you know just how delighted she is to be your friend. Requires four "C" batteries, included.

(Approximate Retail Price: $49.99/Ages 4 & up/Available: Fall 2010)
An IRON MAN action figure so technologically advanced that even STARK INDUSTRIES is jealous! The IRON MAN 2 RC WALKING IRON MAN figure is nearly as mobile and action-packed as his on-screen counterpart. Operated with a handheld remote control, this figure easily navigates forward across the floor or tabletop and is loaded with electronic lights, movie sounds, and projectiles that shoot from the figure’s arms and shoulder rockets!

(Ages 8 & up/Approximate Retail Price: $24.99/ Available: Fall 2010)
Girls will find themselves bopping and grooving alongside the latest offering from LITTLEST PET SHOP - an LPSO Dancing Pet. The dancing dog, Harmony Groovemore, plugs into most MP3 players or computers so girls can listen to their favorite music and dance along with this adorable friend. The Dancing Pet also comes with a code for virtual rewards and access to LITTLEST PET SHOP ONLINE (, a fun, dynamic virtual world where players can design their own pets, chat with friends, go on adventures with Harmony, explore new neighborhoods, and so much more!

(Ages: 8 and up/Approximate Price: $34.99/Available: Fall 2010/Players: 2 to 6)
It is the MONOPOLY game of the future! In 2010, MONOPOLY is 75 years young and in celebration of the game’s anniversary, Hasbro is "amping up" the traditional game play experience by revolutionizing elements of the classic game. MONOPOLY: REVOLUTION Edition is made up of a modern, round game board and an electronic game unit that keeps track of your location on the game board and features exciting song clips and sound effects, including "Celebration" by Kool & The Gang and "Drive My Car" by The Beatles, throughout the game to mark your progress.

(Approximate Retail Price: $19.99/Recommended Age: 8 & up/Available: Fall 2010/ Players: 2 to 6)
MONOPOLY is giving players the chance to choose how long they want to enjoy a game with MONOPOLY U-BUILD, a new concept in MONOPOLY game play. Using hexagonal property spaces that snap together, players build a game track that creates a custom game board and determines the length of play. Decide to use the Starter Track for a 30-minute game before dinner, or try the Classic Track for a 60-minute game during family game night for longer-lasting fun. Once you’ve perfected these tracks, move onto the Pro or Freestyle Tracks for the ultimate gaming challenge. In MONOPOLY U-BUILD you choose, you build, you play!

(Ages 4 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
In fall 2010 the MY LITTLE PONY world will expand to include an underwater oasis with the introduction of the MY LITTLE PONY MERMAID PONIES collection. The MERMAID PONIES will receive royal treatment at the MY LITTLE PONY MERMAID CASTLE playset. Located in the heart of the sea, this magical castle is an underwater dream come true for the MERMAID PONIES. Each pony will love to explore this nautical treasure with lights and sounds . Discover PINKIE PIE'S secret shell bedroom that really opens and closes or take a pony for a ride on the "magical" seashells that allow her to "swim" around the castle. The MERMAID ponies will love to "splish and splash" on the waterslide or hang ten on the "real" waves with the tubular surf boards. The MY LITTLE PONY MERMAID CASTLE comes complete with a MERMAID PONY PINKIE PIE figure and numerous accessories including "picnic basket," "treasure chest" and underwater friends.

NAB-IT! From the makers of SCRABBLE
(Ages 8 & up/Approximate Price: $19.99/Availability: Fall 2010/Players: 2 or more)
NAB-IT! is the family game of stolen words. Any surface can become a board game in this fun word game that up to four people can play together. Create words using colored letter tiles in a crossword fashion and then stack tiles on top of each other to form new words. The casual and competitive gamer are on equal footing with NAB-IT because every word is worth just one point. The player with the highest letter built on each word wins the point. Stack wisely!

(Ages 8 years & up /Available: September 9, 2010)
Clear the Way for the newest N-STRIKE blaster coming on 9.9.10! First there was the NERF N-STRIKE VULCAN EBF-25 blaster, 25-dart, belt-fed, and fully automatic. Then the NERF N-STRIKE RAIDER RAPID FIRE CS-35 blaster hit the scene with its new, interchangeable drum magazine able to hold 35 darts. Now, continuing the incredible evolution of NERF blaster technology, the brand has created the most impressive NERF N-STRIKE blaster yet. NERF fans around the world will have to wait until 9.9.10 to see the unveiling of one of the most awesome and exciting blasters released in the NERF brand’s 40 year history! Available at most major retailers nationwide and beginning 9.9.10.

(Ages 6 years & up/Approximate Retail Price: $19.99/ Available: Spring 2010)
For the first time ever, the hydro-powered excitement of Hasbro’s SUPER SOAKER brand and the peak performance and innovation of the company’s NERF brand will come together to form the ultimate in water blaster advancements with the new NERF branded SUPER SOAKER line. The biggest and baddest blaster in the new collection, the NERF SUPER SOAKER SHOT BLAST water blaster can drench your opponents from up to 25 feet away. All you need is a single pump to unleash a huge blast of water and soak them all! The customizable NERF SUPER SOAKER SHOT BLAST water blaster is compatible with the Tactical Rail System accessories and features adjustable and removable shoulder stock for maximum customization. Available in red or blue, each sold separately.

(Ages 3 years & up/Approx. Retail Price: $29.99/Available: Fall 2010)
Fifty years after the launch of the original FUN FACTORY toy, the brand new MEGA FUN FACTORY set takes classic extruding play to a whole new level! A motorized conveyor belt provides nonstop action as kids crank out favorite toys and "treats" in this lively FUN FACTORY world. To start, children push down the purple handle to extrude the colored PLAY-DOH compound of their choice. As the conveyor belt moves the PLAY-DOH compound along, kids select and stamp out a "candy" or toy mold and then push down the "chopper" at the end of the belt to cut their creation loose. To complete the fantastical FUN FACTORY experience, kids can display and "sell" their creations on a colorful playmat featuring a toy shop theme on one side and a candy store theme on the other side. Set includes six 2-ounce cans of PLAY-DOH compound. Requires two "AA" batteries, not included.

(Approximate Retail Price: $16.99/Recommended Age: 3 and up; Available: Fall 2010; Players: 2 to 4)
Hasbro is adding a friend named Froggio to the Elefun and Friends line. This fun-loving character comes to life in the POP GOES FROGGIO game, which takes picture finding to new heights. In this active matching game, preschoolers spread lily pads of Elefun and his friends around the room, spin the spinner and try to find the matching picture. The first preschooler to match the Elefun and Friends character to the right lily pad gets to stomp on the big green lily pad launcher and send Froggio for a triumphant leap!

(Ages: 8 and up; Approximate Price: $29.99; Availability: Fall 2010; Players: 1)
How many words can you find in a flash? SCRABBLE FLASH CUBES is an innovative new way to play the classic crossword game without a game board as players slide, move and shuffle electronic cubed letter tiles in a race to create new words in 60 seconds. Providing a fast, frantic and addictive play experience, the five SCRABBLE FLASH CUBES letter tiles contain ‘Smart Tile Technology’ which recognizes formed words when the tiles are placed side by side, and keeps score of correctly spelled words. SCRABBLE FLASH CUBES provide an amazingly addictive play experience that you won’t want to put down!

(Ages: 6 and up; Approximate Price: $24.99; Availability: Fall 2010; Players: 2 to 4)
This Fall, SORRY! fans can experience the exhilarating game of sweet revenge with a wicked spin by sending opponents back to "START" with a quick turn of the SORRY! SPIN wheel. SORRY! SPIN, a new take on the classic game of SORRY!, features an innovative rotating game board that makes getting "HOME" more complicated and unpredictable than ever before. The unique dynamics involved in the game of SORRY! SPIN engage players on every move and make it anyone’s game to win.

(Approximate Retail Value: $99.99; Ages: 5 & up; Available: August 1, 2010)
In space, size does matter, and Hasbro certainly kept that in mind when creating its all-new, highly detailed STAR WARS AT-AT. The AT-AT (All Terrain Armored Transport) played a significant role in the Empire’s military assault in THE EMPIRE STRIKES BACK, and it will play an equally important role in every fan’s toy collection this year! Measuring more than 24 inches tall, nearly 28 inches long, and 12 inches wide, this colossal vehicle holds up to 20 STAR WARS figures - 6 of which can fit in its head alone! - and includes so many play and electronic features true to its on-screen counterpart that it’s hard to believe! From the zip-line in its body and articulated legs for superb poseability, to its LED lights and authentic movie sounds and phrases, this is the must-have addition for STAR WARS fans of all ages. Includes a 3 ¾ inch AT-AT driver action figure and a pop-out speeder bike.

(Ages 3 years & up/Approximate Retail Price: $19.99/Available: Fall 2010)
Future fashionistas will love picking out fancy clothes and sparkly accessories inside the STRAWBERRY SHORTCAKE BERRY SWEET STYLES playset! Girls can mix and match party dresses, playful skirts, stylish shirts and more to create any of 40 different possible outfits for their STRAWBERRY SHORTCAKE doll. No look is complete without a trendy hairdo, and girls can style STRAWBERRY SHORTCAKE's hair with butterfly clips and additional accessories. One final look in the wardrobe mirror, and then STRAWBERRY SHORTCAKE is ready for a night on the town! Available at most major toy retailers nationwide and on

(Ages 3 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
For the first time ever, the popular TONKA CHUCK & FRIENDS product line introduces the POWER PLAYARD Stunt System of motorized playsets to further entertain and engage active preschoolers who will be delighted to see the loveable CHUCK THE DUMP TRUCK vehicle and his friends flip and zoom through the fun filled motorized stunt tracks. The exciting motorized individual sets can be combined to create a customizable hands-on interactive stunt-track system sure to please preschoolers. Preschoolers will be thrilled to accompany their adventuresome friend CHUCK THE DUMP TRUCK as he zips, zooms and flips through this interactive, hands-on stunt set featuring lights, sounds, moveable track pieces and a hand-crank elevator. The easy-to-assemble track lets kids build and rearrange the set however they like to create a variety of cool tricks and tracks. This set is a part of the POWER PLAYARD Stunt System and includes a motorized CHUCK THE DUMP TRUCK vehicle and an all new TONKA CHUCK & FRIENDS storybook. Requires four "AA" batteries, two "AA" included.

(Ages 8 years & up/Approx. Retail Price: $79.99/Available: Fall 2010)
This double-sided stunt vehicle can tackle virtually any terrain! The resilient RC can flip and keep on going, offering an unstoppable driving style that allows kids to execute exciting stunts. Push a button to engage the machine's Monsterlift Suspension Technology and lift the vehicle into awesome monster truck mode. The RC vehicle comes with a three channel remote for great steering control and a 9.6V battery charger. Requires one 9.6-volt battery, included, and one 9-volt battery, included.

(Approximate retail price: $59.99/Ages 5 & up/Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes - Battle and Guardian - BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

(Ages: Adult/Approximate Price: $29.99/Availability: Fall 2010/Players: 2 or more)
In Fall 2010, Hasbro’s TRIVIAL PURSUIT: Bet You Know It Edition introduces a brand new way to play the classic trivia game. Bet You Know It is the most inclusive TRIVIAL PURSUIT game yet and wedges can be earned on each of your turns. TRIVIAL PURSUIT knows we all have categories that we’re not so hot on, so with Bet You Know It if you have earned enough chips you can buy that elusive wedge instead of answering a question! Earning chips depends on how well you know your friends! At the start of each round players bet on whether or not the person answering a question will get the question right. If the players are correct they double the number of chips ‘bet’. With 1,800 fascinating new questions with a new editorial style, and the chance to buy your wedges instead of being stumped with your least favorite category, players can experience TRIVIAL PURSUIT like never before.

(Approximate Retail Price: $19.99/Recommended Age: 6 and up/Available: Fall 2010/ Players: 2 to 4)
This Fall, the classic game that ties players up in knots gets a wacky new twist with Hasbro’s TWISTER HOOPLA. Players become the TWISTER mat in this game, as the iconic TWISTER dots are turned into rings that players use to connect body parts with other players to score points - taking TWISTER to a new level. Score points to win any of the five unique games included in TWISTER HOOPLA and prepare to closely interact with other players in this exciting interpretation of TWISTER.

With the new line of U-BUILD games, you build the game and then play how you want. U-BUILD games allow kids to customize some of their favorite games, creating a unique experience each time they are played. Based on popular Hasbro games, including BATTLESHIP, CONNECT 4, MOUSE TRAP and SORRY!, players control the action during the game by moving brick-based pieces to different locations around the game board. Kids will have hours of fun constructing, knocking down and rebuilding these ever-changing games.

(Ages 18 months & up/Approx. Retail Price: $29.99/Available: Fall 2010)
WEEBLES WOBBLE, BUT THEY DON'T FALL DOWN! The WEEBLES figures are back in their original egg-shaped, wobbly form. WEEBLES pals can wobble, climb, slide, hide, and dance in and around this captivating MUSICAL TREEHOUSE playset from PLAYSKOOL. Turn the handle on the colorful escalator to bring WEEBLES figures to the top of the slide and send them spiraling down. When the WEEBLES characters land, they are rewarded with fun music and sounds before wobbling off for another ride. Open the door to reveal a secret space inside the tree to hide a playful WEEBLES figure. Have a dance party on the wobbly tree house deck or take a spin on top of the lookout post. The set comes complete with a convenient carrying handle and two exclusive WEEBLES figures. Requires three "AA" batteries, not included.


About Hasbro, Inc.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at © 2010 Hasbro, Inc. All Rights Reserved.

Video Review of Voyager Sea Spray

Transformers News: Video Review of Voyager Sea Spray
Date: Tuesday, February 2nd 2010 1:44pm CST
Categories: Reviews, Toy News
Posted by: Nekoman | Credit(s): TinyPic

Discuss This Topic · Permanent Link
Views: 19,461

The Voyager class Sea Spray toy has been on top of the news since he was revealed at Toyfair UK. A video review has recently surfaced giving us an in-depth look onto the upcoming toy, and size comparison with Optimus Prime from the 2006 Classics series. To view the video, click here.

Original Video - More videos at TinyPic

UK Toyfair 2010 Transformers Advertisement - First Look at Seaspray, Bruticus and More!

Transformers News: UK Toyfair 2010 Transformers Advertisement - First Look at Seaspray, Bruticus and More!
Date: Friday, January 29th 2010 5:42pm CST
Categories: Event News, Game News, Movie News, Toy News
Posted by: Anonymous. | Credit(s): The Private Universe, _shaddow_

Discuss This Topic · Permanent Link
Views: 66,337

The folks at The Private Universe, a British Toy/Comic Website also sharing their 10th Anniversary this year with us, has previewed some of the Transformers toys revealed at the UK Toyfair. Below you can see an advertisement from the Toyfair and what the Private Universe can share with us about the Transformers display.

I was taken round by a nice lady. Movie stuff on display including Leader Starscream and Bludgeon. Game tie-in figures from War on Cybertron were on the stand - present were Prime and Bumblebee, Deluxe size is the only price point for this range. Both were in Cybertron vehicle mode.

Picture shows Power Core Combiners. She described them as 5 legend sized figures that combine. They look great.

Battle Ops Bumblebee on show - Price between Leader and Supreme points - £60ish - Looked cool.

RPMs were a surprise, the hot wheel sized cars. New higher price point called Stealth Force. The cars transformed into a battle mode with gun etc, poping out. The Prime was moterized with sound effects. I was told Bay liked this and is planning on using the idea.

UK Toyfair 2010 Transformers Advertisement - First Look at Seaspray, Bruticus and More!

As you can tell from the advertisement, we're getting Voyager Seaspray, Movie Deluxe Ironhide, the previously revealed Battle Ops Bumblebee, and Power Core Combiners - which look to include a combiner in the form of Bruticus.

You can check out the article at the Private Universe. If you're also a fan of any other Hasbro related figures, you'll be quite intrigued to take a look!

Keep it at - Your Ultimate Transformers Resource!

Toy Fair 2010 UK Coverage - Universe Seaspray, ROTF Leaders and War for Cybertron

Transformers News: Toy Fair 2010 UK Coverage - Universe Seaspray, ROTF Leaders and War for Cybertron
Date: Thursday, January 28th 2010 5:56pm CST
Categories: Event News, Toy News
Posted by: First Gen | Credit(s): TF@TM

Discuss This Topic · Permanent Link
Views: 31,251

Thanks to the fine folks over at Transformers at the Moon, we have some nice coverage of the happenings at UK Toy Fair 2010.

Some of the highlights noted are a new Ultra Class figure for the continuation of the Universe line (which may go by another name) in a remake of G1 Minibot Seaspray! Also noted are the display of the newest Revenge of the Fallen Leader Class figures in Starscream and Bumblebee with the recently revealed, newest addition to the Transformers continuum War For Cybertron Optimus Prime, Megatron and Bumblebee.

Check out all the details by clicking here! talks to Hasbro and Activision about War For Cybertron

Transformers News: talks to Hasbro and Activision about War For Cybertron
Date: Friday, December 18th 2009 12:10pm CST
Categories: Game News, Interviews, Media, People News, Site Articles
Posted by: Counterpunch | Credit(s): Hasbro, Activision

Discuss This Topic · Permanent Link
Views: 134,868

Greetings Seibertron. Counterpunch here bringing word down from the mountain.

The Staff here at was privileged to participate in a conference call with Aaron Archer of Hasbro and Activision regarding the upcoming War for Cybertron game that you may have seen in our recent news cycles.

We were given free reign to ask questions and pry for information on your behalf and over the course of the interview found out some interesting and intriguing information. The conversation was free-flow and just presenting the questions as they were flatly asked would not really give you the same information that this article presentation will. A lot of what was said, wasn't said and knowing what was repeated or had emphasis placed upon it is just as important as the straight answer to the question. I will do my best to provide summary of the important topics and then I will simply bullet-point any other information that did not fit easily elsewhere. talks to Hasbro and Activision about War For Cybertron

The Backstory
This is a project that has been in development since 2007. Hasbro indicated to us, that the idea is to create a more linear story and that the game as a story-telling device is a "jumping off point". Specifically, they stated that the events of the game will live longer/carry-on past the life of the game itself. The basis of the story is the Cybertron Civil War. From our conversation and our inference at what was said, it appears that they are finally telling that part (the pre-Earth, Civil War) of the Transformers mythos the way they want it to be told. The word "canon" was used several times as we discussed this and when asked if this game/story was creating a canonical back-story for G1 ... we were not told "no". Of course, over the years, it has seemed that Hasbro has been careful to never truly define certain things, the origin of Prime, origin of the Constructicons, etc. The feeling that I and others had was that the plan was to tell a Cybertronian Civil War back story ... and if it so happens to make perfect sense as the canon G1 Civil War story ... well, that's how it is. Repeatedly, we were told that the effort is to tell great stories. Specifically, we were told that "Canon is a good word ... " I'm not sure there's a G1 fan out there who wouldn't consider the Transformer's Civil War Story to be the kind of great story they've been waiting on for years.

So, what else? What other specifics can we give? The story will be set on Cybertron. The Civil War will be hot and volatile. This will be the story of the Autobots and Decepticons before they left for Earth, before they really even know of other races. The setting and visualizations of Cybertron will be new and different. The one resounding piece of information seemed to be that this game will have a significant impact on the life and direction of the franchise over the next few years.

I know you all want to know about this, but there's not much to discuss. They weren't allowed to talk about the product yet. However, things that they aren't allowed to talk about are still things that exist. So, we know that there will be corresponding toys to the story and game. talks to Hasbro and Activision about War For Cybertron
(Click on the above image to view a 3000 pixel version)

The Game
The game itself is scheduled for a 2010 release date. Judging from the time it takes other games to hit the market, my personal opinion is that we'll see it sometime in late Fall or Winter of 2010. It seems to me that a summer release would be ambitious. We were told that the game platform provides for a very sizable audience for this story. The use of games as story platforms has taken off in recent years and seems to be in line with Hasbro's expansion of the brand ideal. The focus on gameplay discussion centered around the intensity of the combat and situation on Cybertron. This was described to us as a "Gamer's Game". The presentation of the in-game story is set to have dark overtones with large scale impact. Specific information on the game such as the number of playable characters or names of individual characters was not available for release yet. Along side this information becoming public, Activision plans on releasing a significant amount of assets (rendered pictures) and press info on Wednesday. At this point, we were told that on-line multi-player aspects of the game are key and are recognized as important play elements.

Other Information of Interest
* When asked if this game/story was meant to be the filler between now and Transformers 3, the answer was a fairly strong, "no". The movie universe was described as its own separate entity, which of course we all realize. The point seemed to be, that this storytelling event via the game and the things that are to come after it are not just distractions to hold us over until the next film, but are instead the firm foundations of the next few years of the franchise.

* Hasbro is co-developing the story alongside Activision. Creative control seems to be something that they are paying close attention to. Statements such as "We're really looking to leverage what's happened before" and "This era in Transformers is full of opportunity" show that the development teams on both sides are really looking into the things that long time fans have been after in regards to the story elements. We were told that "Anything that's taken place on Cybertron has been mostly in comics" and that they were eager to explore this new venue.

* The story and the game are not movie based.

* Character identity appears to be a recognized issue. If you've seen the pictures for Optimus Prime in the game, you will automatically recognize him. For core characters, the design teams are taking visual cues from those characters across the continuum of Transformers History. After all, most of the G1 gang did not have the most flattering Cybertronian modes when you think back on it.

* When asked if any of the design work borrowed from Transtech (because elements of the new Prime model do reference it ...) we were flatly told that Transtech hasn't been discussed in the office in 10 years (we know that's an exaggeration, but the point remains the same). I could hear the dreams of some of you shattering right there and then.

* Hasbro paid some genuine complements to High Moon in regards to the character designs.

* An emphasis on bringing some very obscure characters into focus for this story was highlighted to us. While no one was specifically named, we were told that they were referring to characters that hardcore, long-time fans would be interested in seeing.

Thanks for reading. I will be around to take questions on any of this, to clear it up, or to speculate along side you. I'm sure Seibertron, First Gen, and Mkall will also be happy to add their input into the discussion.

Thanks go out to Hasbro as well as Activision for making this possible and for reaching out to the community. It is greatly appreciated.

Transformers Alternity Bumblebee Toy Review

Transformers News: Transformers Alternity Bumblebee Toy Review
Date: Saturday, November 28th 2009 9:26am CST
Category: Toy News
Posted by: Mach | Credit(s): Diem

Discuss This Topic · Permanent Link
Views: 23,417

Seibertron member Diem has just purchased the Transformers Alternity Bumblebee and he is kind enough to conduct review and let us know what his view on this toy.
Below is what he has to say:

"So far in these early-bird reviews for, I've never had to take one for the team. Alternity Convoy, Megatron, DL Ravage...all of them great. But needless to say I was pretty worried about this figure.

As soon as I picked him up I was impressed by how small he is. And not in the most positive way. His car mode is small, around the size of RiD's X-Brawn. On the other hand, he is also cheaper than Convoy or Megatron, being closer to 3,200 yen than 4,000, though this may just be a quirk of the particular shop I bought it from. Unfortunately for importers, I don't know if this small discount is being passed along.

His box and instructions are the same palpable classiness seen in the other Alternitys. Nothing special to report.

His car mode, though small is...well...perfectly formed. Due to his light colour his transformation seams are slightly more visible than on Convoy or Megatron. Apart from that though, he's great. The distinctive Suzuki "S" is clearly visible on his grill and boot, and his headlights and side mirrors are very nicely detailed. All four doors open and reveal an interior that's pretty realistic, although there's a jointed beam reaching from the gearstick up to the roof as part of the transformation. His bonnet opens to show a small Suzuki detailed engine, and his boot opens, although opening it too far reveals Bee's face staring up at you. Thankfully his paint colour is consistant throughout, which is rare for a yellow TF.

The transformation is not too hard, although it involves my least favourite thing: pulling on a section with so much force that you're worried it'll snap in half. Essentially his front grille splits in two and his legs unfold from there. His arms are hidden behind the rear tyres and his boot and rear doors end up as back kibble. His head and legs slide down through his body like Universe Silverbolt while his windscreen and bonnet slide up into the car interior.

His robot mode...ah, his robot mode. I'll get straight to the nitty-gritty: his chest/belly. It looks bad. In person, it looks bad. Unless I'm mis-transforming him his chest juts out from under his armpits like a shelf. It's too wide, it's too sticky-out. It's impossible to defend, even if I'm feeling generous.

One thing I can defend is his back kibble. It doesn't look bad unless you're fundamentally opposed to kible. In fact, it looks a little like the Wave Crusher jetpack. Sadly, it limits his arm articulation, which is not that strong anyway. His shoulder pads are interestingly-shaped, with brakelights on the tips. His arms are pretty thin, and pose strangely. His legs are a little skinny, but well articulated. His feet are fairly movie-esque, being split up rather than blocky, with jutting heels.

This robot is not without merits. His headsculpt is really nice, looking thouroughly detailed without looking too cluttered or spoiling the G1 simplicity. His expression is neutral or determined. His light-piping is really subtle; I had to shield his head with my hand to see it. Charmingly, his horns need to be pulled out to the sides. I can't even explain why I like this, but I do. The other features I like most are his pistols. They fit onto the inside of his knees during car mode and if he's not holding them. The pistols are really small, like, barely bigger than his fists. This might annoy some fans but I have a soft spot for Transformers with little pistols rather than honking great cannons. Besides, they suit a stealthy scout type like Bumblebee or a tough-talking midget like Cliffjumper. Besides, I'm sure one of the third parties will make a foldable bazooka that can be stowed on the backseat.

The final verdict: This figure is not as huge a disaster as some (including me) feared. His car mode is great and his robot mode is passable. That said, I can't recommend him to importers. Unless you're a big Bumble/Cliff fan, you desperately want him for your Masterpiece/Alternator forces or to complete an Alternity collection, or he becomes way cheaper, he's not worth the outlay.

As usual, any particular questions or picture requests are welcomed.

EDIT: Oh, and his head is at the same height as Alternity Convoy's head. Ouch.

With Alternity Convoy:
Re: My Alternity Bumble review

Pistol close up (sorry about the quality):
Re: My Alternity Bumble review

Car mode, with Henkei Red Alert:
Re: My Alternity Bumble review

By the by, his mirrors are painted silver rather than chromed. Booo.

Re: My Alternity Bumble review

Action shot. Shots from above are really unflattering for this figure.
Re: My Alternity Bumble review

The back kibble in all its glory. I was trying to make it look like he was blowing out the smoke from his pistol but...yeah, Alternity Bumble can put a gun to his own head.
Re: My Alternity Bumble review

As you can see from the angle of the stuff in the background, he can lean pretty damn far and still balance.
Re: My Alternity Bumble review"

Stay tuned to Seibertron for all the latest information on Transformers. Interviews IDW's Transformers Lead Editor Andy Schmidt

Transformers News: Interviews IDW's Transformers Lead Editor Andy Schmidt
Date: Tuesday, November 24th 2009 8:05am CST
Categories: Comic Book News, Company News, Interviews, People News, Site Articles
Posted by: First Gen | Credit(s): Andy Schmidt, IDW Publishing, HASBRO

Discuss This Topic · Permanent Link
Views: 117,592

Hello Seibertronians, First Gen here with another great Q & A for your reading pleasure. This newest installment features the lead Editor of the Transformers storyline for IDW Publishing, Andy Schmidt. Andy, I'd like to thank you again for taking the time to talk to about Transformers Ongoing. It’s really great to see how well you've presented yourself and IDW to the fandom leading up to the release of Transformers Ongoing #1.

Andy Schmidt: I appreciate that, Steve. It's nice of you to read all that and I hope the fans realize I'm genuinely a big fan of TRANSFORMERS and that while I don't agree with everything they say, we are all at least listening and always trying to improve our game.

First Gen: My first question to you is this: With the monster success that Transformers has been at the Box Office the last couple years, the ridiculous amount of fans that have been drawn back into "Transformermania" and hardcore fans who never left sucking up everything and anything Transformers, how does it feel to be taking on such a huge property with IDW Publishing?

A.S.: Well, to be fair, I'm only a part of a larger team that includes several people at IDW like Denton Tipton who has been working on TRANSFORMERS longer than I have and Chris Ryall, our editor-in-chief. But more importantly, the many creators who have contributed to IDW's wide-ranging projects with TRANSFORMERS and the creators currently work on them. Also, let's not forget that Hasbro is an integral part of the team too. I just seem to be the guy doing the most public interviews. So, since I'm surrounded by so many people whose hard work makes me look good, I feel pretty darn awesome about being involved with TRANSFORMERS right now!

FG: Indeed, I've enjoyed many of the works produced by Chris and the crew at IDW Publishing immensely. Some of the works that were produced, like Transformers Stormbringer and the -Tion series really "raised the bar" on how to tell the story of our beloved Robots in Disguise. Knowing the groundwork that has been laid prior to your arrival and the cult like following some of the writers and artists have, does it ever get intimidating to you?

A.S.: Short answer: Yes. Long answer: You have no idea! Yes. Yes. And yes. It's extremely intimidating. It's funny, when I was coming on board at IDW, I told Chris I didn't want to edit TRANSFORMERS because I was such a big fan that I was afraid I wouldn't have enough distance from my inner fan to do the franchise justice, to really be a leader with the creative teams. I really liked G.I. JOE when I was a kid, too, but I LOVED TRANSFORMERS. So, it is extremely intimidating and, honestly, I've had a much harder time getting my head around how to do TRANSFORMERS comics. But fortunately, there are some great people at Hasbro that have been very encouraging and the creators have really stepped up so I feel like it's all starting to come together finally. But yeah, intimidating is an understatement.

FG: Great. Let me go ahead and make your job a little harder *wink*. Transformers Continuum has been out for a little over a week, helping refresh the memories of Transformers comic fans and giving those newcomers a solid foundation to start on, and Transformers Ongoing #1 is currently flying off newsstands. USA Today posts a feature stating "Optimus Prime Quits", quite possibly the most capturing statement in Transformers HISTORY! It’s issue one and you make die hard "geewunners", like myself, relive the pain of an unexpected death ala the 1986 animated movie, and we find out that Spike Witwicky is the enemy! What is going through your head right now? Is it a state of euphoria; are you scared out of your mind? What does the lead editor of the Transformers brand think when a much anticipated story arc hits the scene in a major way?

A.S.: Well, any time you are shooting for a jumping on point (and that's really what this is, not a reboot as some people have called it), there's a lot of angst. One of the things that's been troubling to me as a fan and now professionally, was how little coverage TRANSFORMERS comics had been getting the last couple of years. There was a big splash when IDW started with them, and then again when ALL HAIL MEGATRON started, but not much since then. So, with this issue, it was really important to us (IDW and Hasbro) that we get the word out in a big way--hence the push with USA Today and the CBR spoiler article. I wanted people to HAVE to notice what we were doing. The fact that we had to do a spoiler on IRONHIDE's death was unfortunate, but it really got a lot of people talking, wondering if it was real, if it was just a stunt to grab attention, or if it actually served a purpose in the greater story. The point is, it got people talking in a way that they hadn't been recently. So, to get back to your question, sometimes these jumping on issues work, and sometimes they don't. It's too early to tell for sure, but if what I saw yesterday (the day #1 came out) is any indication, it looks like we've got some readers coming back. The first issue sold out at Diamond (the comic’s distributor) yesterday, so it seems that the demand for the book is there. Now we see if folks hang on. Yeah, I'm nervous, but I'm always nervous about a starting point like this. I mean, we've got long-term plans and if this doesn’t pan out as we had hoped, all of that planning gets thrown out, which would be a huge bummer for us because we’re really excited about this story. But, again, it looks like a hit right now which is exceptionally rewarding. Aside from all that nervousness, my primary emotion is excitement. I think we're finally moving in the right direction (or, at least, a good direction. I don't mean to imply it's the only direction that would be good). I look forward to the reaction of the fans.

FG: Well, I can tell you from a personal standpoint, that in order for me to read a comic it has to grab my interest. And if you're anywhere near being a Transformers fan, thinking that Optimus Prime resigned as leader of the Autobots should have you all over that comic. Also, I'm glad that you clarified that this is a jump and not a reboot, I think it’s important for the fans and readers to know that Ongoing isn't going to leave you lost in the sauce over past IDW issues.

Now let me ask you THE question: based on discussions been held on the forums here at, it seems that fans are thinking of this as a reboot purely based on the change in art style for the Transformers. I know you've read the responses and that some of us either love it, hate it or still can't decide. What influenced the change to the representation of our comic book heroes?

A.S.: I'm glad you asked THE question. I'll address a couple of things that I've seen on the boards and whatnot. First, there was no decision to make the G1 guys look more like movie universe characters. If I thought the movie books would out sell G1, I'd just make more movie books. Isn't that the simple solution if that were the case? And honestly, while I can appreciate the argument, I don't see the new character art as reflecting movie styling. They're all in their original color schemes and retain the key elements that make them identifiable; this is a new, updated style for this contemporary series. I think the art is amazing and I've been really happy to see that a lot of posts on the boards now that the issue has come out have shown that people are starting to dig it. Not everyone, mind you, but it looks like some of the jets are cooling a bit. We'll see. The thing to keep in mind is that Don is still figuring them out too. He's testing here and there.

Interesting point about why folks think it's a reboot. The characters aren't redesigned. What I mean is that we're not asking anyone else to follow Don's take on the characters. Hasbro and IDW have decided to allow for artistic interpretation of the characters. Don's is probably the most extreme I've seen so far, but Chee's version look a lot like the original toy designs, Guido's and Casey's look more similar to the original cartoon, and Nick's look closer to the more recent Animated show here and there. So, there's room, as far as I'm concerned, for artist license with how they look.

If you feel that they can't change how they look, hey, that's cool. Then for you, just realize they have a lot of control over how they look, and they can change form and modify between issues--problem solved!

So, to get to the heart of your question, the influence was actually Don himself. When I called him months ago he asked what version I wanted and I told him I wanted the coolest version ever. So, he asked if he could do something different. He'd drawn all the different version already and wanted to try something a little different. I told him as long as the characters were recognizable, I'd back him up. And Hasbro went for it. They're pretty keen on the idea of the different interpretations.

FG: Thank you again for the clarification on that. Don Figueroa has always managed to take Transformers designs to new heights, never seeming to be satisfied with the status quo, and if I can use the War Within series as being a testament, I'm sure we'll see some subtle changes to the Autobots and Decepticons as the story progresses. With that in mind, and with the different artist having creative freedom, to a point, with the Ongoing series, are you more focused on developing the story at this point, or would you say that the art and story are neck and neck for you in continuing the newest story arc?

A.S.: Well, to be honest, I don't really separate the two. You have a story that the writer and artist tell together. I think they need to be in synch with one another and that may mean changing styles a bit for both players in that equation. Don's an organic artist and he's always changing things and evolving which is cool. And, Mike is getting more and more comfortable with each script. He really starts playing to his strengths in the second arc. That's where I think it will really start clicking for readers who are on the fence. And you know, that's just a natural progression. There's a lot to get comfortable with in the TRANSFORMERS universe. Getting the characters down pat, the situation, dealing with the fact that they are giant robots, keeping the alternate modes relevant, all that stuff is a lot to get wrap your mind around at one time. I've seen this on all the books I've worked on from Avengers to Fantastic Four to X-Men, writers and artists both need sometimes three or six or even more issues to finally get really comfortable.

I went off on a tangent there, but yeah, I don't really separate the two. It's all about the story for me.

FG: I'm glad that you compared Transformers Ongoing to other works such as the Fantastic Four or the Avengers. In an exclusive interview we did with Mike Costa, he also fielded some questions regarding the story and how he was writing them. He likened it to such storylines as Marvel's Amazing Spiderman in which Brian Bendis is considered the lead writer and other writers, who use the Spiderman character in other titles such as the New Avengers, may cause some confusion within the overall continuity of Spiderman's story. For the sake of the casual fan that may not know this, we know that most scripts for story arcs are done months in advance and this can create issues with writers staying on track, therefore creating "plotholes" that later need to be filled it. How do you plan to minimize the continuity gaps with Transformers Ongoing? Will Mike be the exclusive writer or are there plans to create an "Ongoing Team"?

A.S.: Mike's the guy for now at least. He seems really into it and has big, big plans. Hasbro is really happy that we're going to new places with it, so that's really great to have their support. In order to minimize plot holes, I've got all the writers initially in contact with each other. But let me be honest, we ran into several problems in our initial arcs with the three books. This happens when they're being built simultaneously. Currently, there are nine story arcs for the G1 TRANSFORMERS being written at the same time. They're planned out, but sometimes you get into a script and you realize you need a certain character but, wait, we actually need him over here, or whatever happens. And one huge problem for me is crowd scenes. I like to give the creators freedom to put their favorites in the crowd scenes but then in the case of this first story arc, that caused a problem too. The good news is, 9 times out of 10, Denton and I are catching them, or the artists or writers are catching them. It's much easier to see it as a reader than as it's being created, but the best way to minimize it is by having everyone working on the universe in touch with one another. That way we can all stay on the same page, at least.

But yes, Mike's book is THE book, as it were. If you're only reading one, this is the one to read. But I think most fans will want to read the others. And that's another way that some fans feel we're inconsistent--different books have different tones and are intended for different parts of the TRANSFORMERS audience. LAST STAND OF THE WRECKERS, for example, is intended for the core die-hard fans. Obscure characters, weird off-world setting, that's for the die-hards specifically. But it has a different tone, and I think that sometimes because we make series or one-shots that are so different in tone and intended audience that there are perceived mistakes, that aren't really there. It's a bit concept--TRANSFORMERS--with lots of room for all kinds of stories. But yeah, definitely trying to keep it all down to a minimum in terms of continuity gaffs.

Sorry, rambling again! This is just one of those hot-button topics so I'm trying to explain fully. And this is an explanation, not an excuse. Although a big challenge, we're doing everything we can to make sure there aren't problems within the continuity . I'm impressed, looking at the continuity from the editor's side at how few gaffs there are currently given the number of creators, concurrent titles that have been published and the switching over of editorial, what, four or five times in nearly four years? Yes, there are glitches, but not as many as I would expect given how many comics have been published with such a large number of people involved along the way. Of course, I'm going to get publicly flogged for saying that... but it's true.

FG: I tell you Andy, I know Transformers fans, and if you keep up these short, beat around the bush answers, they're gonna eat you alive *wink*.

Well, news has officially broke that Transformers Ongoing #1's first printing has SOLD OUT! Congratulations. I'm gonna wrap this up with a BIG thank you for taking the time to talk to and give us the inside scoop. We really appreciate it and wish you and the rest of the IDW Publishing Team all the success possible. If there's anything you want to say to the fans, feel free to use this as your forum.

A.S.: Thanks, Steve and the crew for the opportunity to speak with you and with the fans. It's much appreciated. I never know what to say directly to the fans, but I'd guess I'd say this. The current creators and editors are all fans too. We have different favorite incarnations of the TRANSFORMERS and different favorite characters and different stories from Simon and Shane's runs (as well as others) on the IDW books. So we'll be getting to a lot of things that you like and we are all working doubly-hard to keep it all straight. You may not love everything we do in the coming months and years, but it won't be because we don't care or we don't respect the material. The flip side of this is that we're all very hopeful that you will enjoy the various books and takes on the characters and that you'll grow to love the books with us. We're committed to making TRANSFORMERS comics great, and we're sure we'll get there given the time and your support.

Thanks for supporting us, the future looks bright for all of us.

Thanks again, guys.

Andy would like to that Andy Schmidt, Mike Costa, Chris Ryall, all the fine folks at IDW Publishing and the HASBRO Transformers Team for making this interview possible.

Keep your optics locked right here at, your Ultimate Transformers Resource.

Exclusive Interview With Mike Costa

Transformers News: Exclusive Interview With Mike Costa
Date: Sunday, November 15th 2009 9:03pm CST
Categories: Comic Book News, Company News, Interviews, People News, Site Articles
Posted by: Tigertrack | Credit(s): Mike Costa, IDW Publishing

Discuss This Topic · Permanent Link
Views: 140,622

Mike Costa, writer of the new Transformers on going series set to debut this week is answering a few of the questions posed by staffers i_amtrunks, Darth Bombshell, and tigertracks 24. Mike also contributed to the recently completed IDW title, G.I. Joe: Cobra, a book that surprised many fans with its seriousness, and more mature handling of this particular portion of the joe-verse.

Mr. Costa is living the dream that so many folks in our community would love to get to do...get paid to be creative with Transformers and have your work officially effect the Transformers mythos, effectively carving out your own little niche in our beloved franchise.

Speaking of your own little niche, Mr. Costa, here are some questions relating to your work with the upcoming Transformers ongoing series...

-- What direction are the Costa written Tf stories going to take? Will we be heading back to a universal scope of war ala what Furman was working up to, or will we be getting an Earth-centric style story? Will the ongoing feature one large, over-arching plot with several ongoing subplots set up along the way?

All great questions. I'll try to give them great answers.

Here's the thing - Shane literally blew up the world in his last storyline. That is a really, really tough act to follow. I mean, I can't really blow up the world again. So rather than try to top that with spectacle - I guess I'd have to blow up the galaxy or something - I'm going to start small again, and then gradually expand the canvas. That's not to say that there won't be big events - there will be. They'll just be big character-events at first. No less status-quo changing, but we're staying Earth-centric in the beginning. You're going to find out why Earth is such an important place for the Transformers - and it's probably not the reason you think it is.

We'll definitely be building to events that, currently, are pretty far-off in the future. But the template I'm trying to follow is the one set by Bill Willingham in his Vertigo book FABLES. What that book does so well is juggle big storylines with smaller one, two or three-issue vingettes in between. With a cast as vast as Transformers, I feel like that's the best way to give as many characters the opportunity to shine as possible. But every issue will build on the next, even if it doesn't seem to at first. There's no guarantee how long I'll be on the book, of course (so... please, tell everyone to buy it and write glowing reviews online!) but hopefully I'll get to do all the things I have planned. That'll take quite a while.

-- Will the series be easy to get into for those who may have only become fans due to the live action movies?

I hope so. But the fact is, it's not a total reboot, like GI Joe was. These are still the same characters in the same continuity we've been seeing at IDW, so obviously there are many differences from the movie. I think we've struck a good balance though, between honoring previous continuity and being new-reader friendly. It would be great if fans of the movie jumped on. I think they'd really like what they'd see.

-- How much work have you had to do to correct errors of AHM, or has the CODA done this job for you?

AHM was planned quite a while before we consolidated our ideas for this new ongoing, so rather than start monkeying with Shane's story and forcing him to change his ending to better dovetail into our series, we created the CODA series to tie up the loose ends that the ongoing wouldn't have time to get to in the first few issues, and to work as a bridge between the two series'. Obviously all the issues are out now, so you guys can tell us how successful we've been in doing that.

We all have certain characters we want to see, but overall, we really know we want good characterization of whomever is in the story. The next set of questions revolve mainly around characters in your new series.

-- Will there be any lesser known personal favorite characters that you plan to bring to the fore in the ongoing series? Will you be able to use more of the obscure generation one characters, or even characters that were previously known only to the Japanese G1 universe (such as Victory Saber, Overlord, or Dai Atlas)? Are we following the same characters as were used in AHM? Will the cast start out small and then expand? Will the cast focus on a small group of characters or will we be moving all over the place and get to see different perspectives from different groups of characters?

The cast will definitely have it's core characters whom the major storylines follow, but we will break away from them occasionally to focus on other characters in the universe. Also, the core cast will definitely be evolving, expanding and contracting. It's not going to be "Optimus Prime and the Same Five Other Autobots" every month, but you'll definitely be able to tell who the important characters are by the end of the first arc.

Most of those "core" characters will come as no surprise to Transformers fans, but I'm definitely throwing some curve-balls in there as well. One of the major characters of my run will be someone I've had my eye on for quite a while. Shane in particular gave him some really interesting development in AHM. His inclusion in my cast will be the logical extension of what happened to him there.

As for the Japanese characters. Hm. Not a bad idea...

-- Can you please kill Drift ASAP? (Note this is a question submitted that not everyone agrees with.) Along these lines, will we see any more new IDW and creator originated characters in the near future, or will you be pulling from only currently existing Generation One Transformers?

I have no plans to kill Drift. But... I have no plans to use him right away either. So, everybody wins. Also, I can't speak for Zander or Nick, who are both doing auxiliary books, my intention is to exclusively use currently existing G1 Transformers. Of course I'll be creating supporting cast members, but the core cast will be recognizable faces for the time being.

-- What kind of Starscream are we going to get in the series, the Starscream of Infiltration, the Starscream of late AHM, or AHM #13 Starscream? They all were a bit different, there seemed to be no consistancy, or it was not explained well enough why he suddenly changes.

Every writer is going to have his or her own interpenetration of a character, and now you've seen mine of Starscream. I can tell you guys he's my favorite character, and that's why I was very excited to make him the star of my first-ever Transformers story in CODA #1. (Clever readers with an eye for pretentious writer-gags might even have noticed that I made sure his name was the first word written on the first page.) I'll agree there are some differences in how the character has been portrayed, but in a hugely collaborative medium like comics, those core character attributes are all you really need for a character. Brian Bendis doesn't write exactly the same Spider-Man as Stan Lee, or Gerry Conway, or David Michelinie. But he'll always be smart, guilt-ridden, wise-cracking and heroic. And Starscream's core attributes are always the same - he's ambitious, treacherous, manipulative and often cowardly. Anything after that is just an artifact of the medium.

And now Mike, we would like to know a bit more about you, and your feelings about the titles you have been involved with. Answer as honestly as you want (or at least as honestly as you feel you can to these questions).

-- Who is your personal favorite TF artist of all time? And what is your favorite previous TF story arc (from any series, comic or show)?

Guys... that first question isn't fair. I'm going to be working with a lot of great artists on this title (and I have already in CODA) and I can't make that call. I will, however, say that working with Don on my first stroyline is like getting Spider-Man and having John Romita draw it. And the man does not disappoint. When I saw the art he turned in for the first issue, my mind was blown. I'd really never seen anything like it on a book I've written. I couldn't be more thrilled about it.

As for my favorite Transformers storyline... that's hard. Recently, I really did like AHM a lot. It had a lot of really great, fan-pleasing bring-the-house down moments. From the older, original marvel run, it's probably issue #13, written by the legendary Bob Budiansky, where Megatron temporarily loses his memory and is found by a criminal who uses him on a crime spree. That was over 20 years ago but the story - and the cover image - have stayed with me even though I was probably 7 when I first read it.

And from the original cartoon - not counting the movie, which is actually the first movie I ever saw in theaters - it was probably The Return of Optimus Prime. That Hate Plague really scared me as a kid.

-- What's your personal opinion on the Transformers stories IDW has written thus far? Good, fair, poor, lame... How do they stack up to what has been done in the past by previous companies Marvel, and Dreamwave?

Here's the thing: There are two legends in the Transformers comic book canon. One is Bob Budiansky. The other is Simon Furman. For the past five years, Furman has basically been the driving force behind IDW's Transformers universe (not counting Shane's AHM of course.) I think anything he did for us here is pretty equal to what he did for Marvel back in the day.

--- If given the opportunity to write for the Movie-verse, would you take it? What kind of story would you like to do?

At the risk of bouncing myself out of later work opportunities, I'm going to be honest and say that, though I actually do think some of the ideas underpinning the Movie-verse are good ones, I much prefer the continuity I'm in. More characters to play with, really. And I like our Spike better than Sam (sorry Shia!)

--- Having written a GI Joe tale (GI Joe: Cobra), which franchise can you say you enjoy writing more?

This is a lame answer, but I enjoy them both in different ways. COBRA is a really dark espionage tale that I get a certain kind of evil satisfaction from. Writing about the bad guys is not only fun, but cathartic. They do stuff the good guys would never do, and finding motivations for chaos and mahem is a really rewarding challenge. But Transformers was always my first love, and the satisfaction I get from that is on a totally different level.

Back when I was in college, Wizard broke the news that Dreamwave had gotten the license for Transformers after Marvel lost it. I sat down at my job at the college library, and over two days I typed up a full pitch for a new ongoing Transformers series, planned up until about issue 60. It was the first comic book proposal I'd ever written. Of course, I never heard anything back about it. Obviously they already had their plans made before the announcement, even if I wasn't some totally unknown 19-year-old punk.

But to think that now, less than ten years alter I am actually writing a Transformers ongoing, starting at issue 1... well, that couldn't be more of a dream-come-true type situation.

--- GI JOE: Cobra was a very gritty, mature tale. Can we expect Transformers to start heading into a similar direction? In other words, you aren’t going to pull any punches with these robots, right. Humans will get squished, Robots will get atomized and not return, etc.

Humans will be getting squished and robots definitely get atomized, but this is not going to turn into a dark, gritty book like COBRA. COBRA is a very specific tone for a very specific book - if I was given the chance to write the G.I. JOE ongoing, I wouldn't use COBRA's tone there either. That tone works in that franchise specifically because we're only looking at a small corner of it, and the main book exists to give it context. Now I'm handling the flagship of Transformers, and my job is to keep that ship steady so creators like Zander, Chee, and Nick Roche can party below decks if they want.

I'm very lucky to have spent the last year watching how Chuck Dixon handles those kind of flagship responsibilities on G.I. JOE, and I have learned a lot from him - specifically how generous he is to creators like me, who handle the smaller books. I hope I can do as good a job as he does of both writing the main book, and staying involved with the smaller ones.

--- Should the next Transformers cartoon have a similar style to the very popular G.I.Joe Resolute cartoon that saw airtime recently?

As long as they don't make me look bad by being better than the comic, they can do whatever they want.

(But seriously, I think it would be great if they aimed at a slightly younger audience than Resolute did. I discovered the Transformers cartoon at age 6. It would be nice to have something that could be enjoyed for people that age again, now that the previous series is over.)

--- Can you comment on your feeling of the use of humans in Transformers storylines? At times, the stories seemed to forget that we buy Transformers because they are books about huge sentient robots that have the same faults, and strengths that humans do, not to see how humans react to said robots upon interaction.

It's a difficult line to walk. Sure, the hard-core fans want to see robot action, but for your average reader, they're going to pick up the book and say "who cares about all these robots? I have no idea what's going on." In my opinion, having human characters is a way of grounding the story in a familiar world, and having an instantly relatable character.

That's why the Transformers movies make sure they have a major plot line involving Sam Witwicky trying to get with the hottest girl on Earth - because that's a lot more relatable to audiences than an interstellar war between talking cars. Whether you think those subplots are brilliant or terrible, I can guarantee you those movies would not have been as successful worldwide if they didn't have a kid, his car, and his girlfriend along with Optimus and Megatron.

That said, my stories are definitely going to err on the side of more robots rather than more humans. But humans are definitely major characters, on par with the Autobots, and we will definitely be seeing some stories through their eyes. Just not as many.

--- Simon Furman started this whole IDW Transformers generation of comics and wrote many beloved issues for Marvel, Marvel UK, and Dreamwave as well. How do you feel about what Simon has written in the past for Transformers? Do you think he really deserves all the credit that he gets for what people expect in a Transformers story? Do you love Grimlock as much as Simon does? Any pressure trying to follow up this force in the world of TF lore?

I have not met a die-hard fan that doesn't credit Simon as having written some classic storyline that established these characters in comics for them. He is a living legend, and he really did set a template for how to write Transformers comics, the way that Chris Claremont defined X-Men comics for a generation. The pressure to follow that is huge, certainly. I really hope I don't blow it.

--- Who is your favorite Autobot? ...Favorite Decepticon? Do your favorites change when you have to consider writing them in stories? For example, HASBRO may tell you, you can’t write your favorite bot that way, so you strategically decide not to include him/her in the comic book.

My favorite Autobot is Blurr, and I make sure I gave him at least one scene in the first storyarc. My favorite Decepticon, as I mentioned above, is Starscream, all the way. And though Starscream and most of the other big Decepticons are going to be benched for a little while, they will be back in a big way.

But this is the way the story is working out. I don't want to shoehorn in tons of scenes with Blurr or Starscream just because I like them. I don't even think about it, really. When they're needed, they'll show up. And luckily, Hasbro has not questioned this at all. So far, they're happy with what I've been doing, and have been very supportive and helpful.

--- Who are your favorite GI Joe and Cobra characters?

To write, it's Tomax, Xamot and Hawk. As a fan, it's Flint. Back in the old cartoons, I was always wondering why he wasn't kicking Duke's butt.

--- ‘Rise of Cobra’, or ‘Transformers Revenge of the Fallen’, which movie is better?

You guys are just intent on getting me in some kind of trouble. The honest answer is, I have not yet seen GI JOE, so I can't say. But a friend of mine just got it (and REVENGE OF THE FALLEN) for me on Blu Ray, so definitely own both.

--- GI JOE and Transformers crossover, are you interested in writing/planning one especially now that IDW has both licenses?

If the right idea struck me, I’m definitely interested. But even though (or maybe because) I write for both sets of characters, their universes feel totally different to me. It would be like crossing Mickey Mouse over into the JLA. I'm not a good enough writer to make that work. We definitely have people out there who are though, so I suppose it is always a possibility.

--- Sienna Miller, Rachel Nichols, or Megan Fox?

I never kiss and tell. I'm a gentleman of the old school

--- Does gender exist in Transformers? Can you share where you stand on the whole fembot issue?

Gender definitely does exist. And where I stand on the fembot issue is this: A Cybertronian robot should have the right to marry anyone he or she desires, provided that they are consensual beings.

--- Who would be your ultimate Transformers comic book production crew? Artist, Writer (I would assume you would write it), inks, etc.? What might this ultimate story be about? Who would be featured?

Other than the book I'm working on (duh)... I'm going to say that the ultimate Transformers comic book would be anything that Nick Roche is working on. I first met him at BotCon this year, and I have learned so much from him, not just about who these characters are, but how to tell stories with them. I'm going to go out on a limb and say that there is no writer/artist double-threat working right now who knows and cares as much about Transformers as Nick. I will follow that guy anywhere. I am really, really lucky to have him as support on this book.

And finally, what can you tell us about Supreme Convoy that members of our community should know about him? He talks about you guys ‘geeking out’ together, what exactly does this involve?

I've known Supreme Convoy for probably two years now. He's a cool guy and part of the very cool circle of the writer/comic book fan friends I've made since moving out here to the Los Angeles. As for what our "geeking out" entails... once again, a gentleman never tells. would like to say thank you to Mike Costa for answering our questions about the new Transformers ongoing series, and our questions about Transformers comics in general.

Be sure to check out Mike’s work in the new Transformers ongoing series, starting this November!!!

*TF Ongoing is set to be released this Wednesday, you can pick yours up at your local shop. Not sure if you want to or not, check out First Gen's review here, or the 8 page preview here. for all of your Transformers news and resource needs.

Vector Sigma Database
Comprehensive Photo Galleries
Most Recent Transformers News

Goto Page: <<  1, 2, 3 ... 51, 52, 53 ... 75, 76, 77  >>
763 total news articles in this section, 10 per page.

Transformers Podcast: Twincast / Podcast #106 - McCarthyism
Twincast / Podcast #106:
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Thursday, December 4th, 2014