Seibertron.com was in attendace for Hasbro's Transformers panel at Toy Fair 2010 and was taking frantic notes during the presentation. What was revealed and discussed? We have everything from War for Cybertron to Revenge of the Fallen to the new line name: Generations!
Hasbro's Plans in General
--Almost all of Activision's War for Cybertron line is proprietary, which means that Activision owns most, if not all, the products
--Spring 2010 - Hasbro will continue to market the ROTF line into the summer
--Fall 2010 - Hasbro will be taking a step back in the interim between ROTF and Transformers 3. They will focus on Transformers in general, and not a specific line such as Animated, ROTF or Universe. Expect fewer Transformers during this time.
-- There will be a video game on Transformers.com to mark the 'Transformers - Hunt for the Decepticons' brand. There will be specially marked packages with codes that will let you go in the mainframe and detect where a Decepticon is coming from. New codes let you battle new Decepticons, joining the Autobot alliance. All assortments will have codes, come in gold package with 'Hunt for Decepticons'
Revenge of the Fallen Deluxe class
Ironhide - Comes with drone that can snap out to bed in truck mode
Battle Blade Bumblebee - An entirely new mold with a flip down visor
Jetblade - White and light blue repaint of Dirge
Sea Attack Ravage - Grey-blue repaint of Ravage
Sidearm Sideswipe - New mold with 2 pistols that can store in vehicle mode
Hailstorm - Wave 2 preview
Elita-1 - The long-awaited 3rd bike has arrived! This is a repaint of Chromia that will combine with the other bike sisters
Revenge of the Fallen Voyager class
Sea Spray - Plays up an aquatic theme that Hasbro wishes it could do more with. Has flip-out flippers on feet, has scuba tanks. Scout class Breacher attaches to Sea Spray.
Night Ops Ratchet - (redeco)
Payload - Yellow repaint of Long Haul
Battle Blades Optimus Prime - New Voyager class w/ the Matrix of Leadership, has snap out swords, and tank canisters that pop off for weapons.
Autobot Drift - As seen in the leaked red car prototype. Has swords and many points of articulation.
Thrust - Redeco of Takara's Gentei Thrust, without the chrome or lightning bolts.
Darkmount - Triplechanger homage to Straxus. Changes from tank to artillery base and has his signature pick weapon.
Power Core Combiners
Bruticus, now officially called Bombshock. Main figure is scout-sized with 4 legends-sized unique limbs. 5 figures combine, the spring-loaded vehicles automatically convert to form the limbs. The Aerialbots version is called Skyburst.
Any scout-class figure from this line can combine with the limbs. Each scout has 2 different heads; the combiner head and regular head.
2-Packs contain one commander figure and one mini-con figure.
Scout class figures can combine with any Powercore mini-con.
Huffer w/ Caliburst
Smolder w/ Chopster
Searchlight w/ Backwind
Rallybots lead by Double Clutch
Destructicons lead by Mudslinger
Masterpiece Grimlock with crown will be at Toys R Us in very different packaging
Autobot Blaster with Sleeljaw, Ramjorn, and Eject Will be seen at SDCC 2010 along with a new Mighty Muggs
Transformers: War for Cybertron
Jason and Brad were present from Activision
This summer there will be a hard cover novel by Alex Irving about the great war of Cybertron
Game from Activision, great story telling device which Hasbro may pursue further if this proves successful.
The Story takes place during the Civil War.
The videos keep coming, and very soon the photos shall too!
To keep us satiated, Seibertron has uploaded a video he took of the Voyager class figures that were on show for us, which include Sea Spray, Payload (repaint of Long Haul) and Night Ops Ratchet (repaint of ROTF Ratchet).
Also mixed in is another look at Leader class Starscream and Optimus Prime. Keep watching this topic for more images that will appear shortly!
Here is the first Youtube video posted of the pair:
UPDATE: Seibertron has uploaded many many images of this event! To see them all, click here!
More videos are streaming from the official Seibertron.com Youtube page from Toy Fair 2010 in New York City. This go around, we get video of upcoming Revenge of the Fallen Scout and Legends class figures due for release in the 3rd quarter of 2010.
Scout Class figures shown include Hubcap - (looks like Greaser), turns into 1950s roadster, Brimstone (looks like Cybertron version but transforms into a chopper - motorcycle), Crankstart (Beachcomber mold), Backfire (Reverb mold), Insecticon (from movie) and Breacher (meant to team up with Voyager class)
UPDATE: Seibertron has uploaded an entire photogallery dedicated to this event, click here to see them all.
Seibertron has uploaded another video to his youtube page documenting his time in the gallery room; this one focuses on merchandise aimed at a younger generation of fans: Transformers G1 Optimus Prime, Megatron and Bumblebee are placed in Weeble form. Stay tuned as many many images will be forthcoming in this topic.
Seibertron is at ToyFair 2010! While he is formatting all the images, which we'll be seeing in a couple short hours, Seibertron has uploaded a couple short youtube clips of his time in the gallery room.
The first clip is of the two War for Cybertron figures which were present: Bumblebee and Optimus Prime. This is the first time non-subscribers to the Collector's Club magazine can see Bumblebee's compact cybertronian speeder mode!
UPDATE: Seibertron has uploaded the images and is proud to showcase these two along with many more images that can be seen here!
HASBRO’S TRANSFORMERS BRAND EXPANDS “MORE THAN MEETS THE EYE” UNIVERSE IN 2010 WITH NEW TOYS THAT CAPTURE THE EXCITEMENT AND
EXPAND THE ENTERTAINMENT OF THE ICONIC PROPERTY
New BATTLE OPS BUMBLEBEE Action Figure and POWER CORE COMBINER Expression
Lead New Introductions For The Innovative And Popular Toy Line
PAWTUCKET, R.I. (February 12, 2010) — On the heels of launching 2009’s largest grossing movie and in anticipation of the next installment in 2011, the TRANSFORMERS brand from Hasbro, Inc. (NYSE: HAS) ramps up the play in 2010 with new offerings that build on the energy and excitement from the brand’s history and blockbuster film franchise. Featuring over-the-top action figures, unique role-play items and innovative twists on the TRANSFORMERS brand signature play pattern, the 2010 lineup offers dozens of toys, two exciting promotions and an expansive worldwide licensing program across all major categories to satisfy and excite the brand’s ever-expanding fan base.
This spring the AUTOBOTS, the heroic protectors of Earth, need help from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet continues to face threats from the evil DECEPTICONS. Hasbro is inviting kids and fans to join the alliance through a special promotion that is currently underway. By collecting three stickers included in specially marked TRANSFORMERS products, kids and fans can join the N.E.S.T. GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not available anywhere else. The promotion requires a payment of $4.95 for shipping and handling charges to receive the special edition figure and the offer is good while supplies last. Requests must be postmarked by April 30 and received by May 14. Then, in the fall, kids can ‘live’ the TRANSFORMERS adventure as the “Hunt for the DECEPTICONS” promotion begins. Look for exciting details about this interactive promotion later in the year.
If fans can’t wait until 2011 for the next TRANSFORMERS movie they can watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS adventures. “Cyber Missions” finds the AUTOBOTS working with humans in the N.E.S.T. global alliance to defend Earth against the revenge-seeking DECEPTICONS. There will be 12 webisodes total which began airing online at www.TRANSFORMERS.com in early January and new webisodes will continue to air throughout the year.
BUMBLEBEE continues to be one of the most popular TRANSFORMERS heroes as he acts as both a defender and a warrior for good. The new BATTLE OPS BUMBLEBEE action figure continues to push the boundaries of TRANSFORMERS toy innovation and showcases two sides of BUMBLEBEE with features unique to each of these roles. For example, when serving as a guardian, BUMBLEBEE features more playful phrases along with authentic engine sounds and lights. Then, when converted into battle mode, BATTLE OPS BUMBLEBEE has missile launchers that pop out, a converting plasma cannon that lights up, and phrases that change to reflect his battle personality.
Expanding upon the essence of DEVASTATOR — a robot built by combining multiple construction vehicles — the TRANSFORMERS brand unveils the new POWER CORE COMBINERS expression that redefines the magic of combination play. The toys deliver an interchangeable system of robots, vehicles and weapons that escalates the level of fun and increases the number of robots within a child’s TRANSFORMERS toy universe.
For those wanting to engage in heroic AUTOBOT role play, the TRANSFORMERS line offers new items including the OPTIMUS PRIME CYBER SWORD toy which features lights, battle and conversion sounds, as well as key phrases from OPTIMUS PRIME.
And for the youngest AUTOBOT-in-training, the TRANSFORMERS brand unveils the new ACTIVATORS expression of action figures. Designed with the youngest TRANSFORMERS fans in mind, ACTIVATORS toys feature easier conversion from vehicle to robot modes than traditional TRANSFORMERS figures and are available in popular characters such as OPTIMUS PRIME, BUMBLEBEE and MEGATRON.
For more information about TRANSFORMERS promotions and products, consumers can visit www.TRANSFORMERS.com.
Highlights of new TRANSFORMERS products available in 2010 include:
TRANSFORMERS ACTION FIGURES
(Approximate retail price: DELUXE Scale $12.99; VOYAGER Scale $19.99; Leader Scale $44.99; Ages 5 & up; Available: Spring 2010)
For more than 25 years, TRANSFORMERS action figures have been known as “ROBOTS IN DISGUISE,” providing fans with the enjoyment of converting incredibly detailed, realistically styled vehicles into awesome battling alien robots. In 2010, Hasbro is offering a wide variety of all-new versions of fan-favorite characters, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM in an array of scales: DELUXE, VOYAGER (larger scale), and LEADER (largest scale and includes lights and sounds).
TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99; Ages 5 & up; Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes – Battle and Guardian – BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.
TRANSFORMERS POWER CORE COMBINERS
The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all-new assortment of figures that expand on the classic play pattern of the popular “ROBOTS IN DISGUISE.” This new expression of figures combine with one another, in dozens of variations, to create a wide variety of larger COMBINER robots, with each figure serving as various body parts and weapons. Available in 2-packs and 5-packs.
• TRANSFORMERS POWER CORE COMBINERS 2-Pack
(Approximate retail price: $9.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 2-Pack includes one SCOUT scale TRANSFORMERS figure and one MINI-CON scale figure. The SCOUT scale figure features a ‘robot’ mode and a ‘vehicle’ mode. The MINI-CON scale figure has four modes: ‘robot’ mode, robot weapon, vehicle weapon and Power-up Armor for combining with the central SCOUT scale figure in both robot and vehicle mode. 2-Pack figures are interchangeable with 5-Pack figures.
• TRANSFORMERS POWER CORE COMBINERS 5-Pack
(Approximate retail price: $19.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 5-Pack features teams of TRANSFORMERS characters that can combine together to form one large TRANSFORMERS figure. Each team consists of one SCOUT scale figure and four LEGENDS scale vehicles. The SCOUT scale figure features one ‘vehicle’ mode and two ‘robot’ modes and each of the LEGENDS scale vehicles can plug into the specially marked ports on the central SCOUT scale figure to instantaneously convert into an arm or leg using auto-conversion technology. All figures can be swapped out with one another to form multiple different combinations and new figures. 5-Pack figures are interchangeable with 2-Pack figures.
(Approximate retail price: $7.99; Ages 4 & up; Available: Spring 2010)
TRANSFORMERS ACTIVATORS toys, a new expression within the TRANSFOMERS toy line, feature conversion from vehicle to robot modes that’s easier than traditional TRANSFORMERS figures. Designed with the younger child in mind, conversion is triggered by pressing the AUTOBOT or DECEPTICON shield located on the figure and require only a few steps to fully change modes. TRANSFORMERS ACTIVATORS figures feature popular characters including BUMBLEBEE, OPTIMUS PRIME and MEGATRON.
TRANSFORMERS OPTIMUS PRIME CYBER SWORD
(Approximate retail price: $19.99; Ages 4 & up; Available: Fall 2010)
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play just like the fearless leader of the AUTOBOTS and reenact their favorite battle scenes. Kids will enjoy its electronic lights, battle and conversion sounds, as well as key movie phrases.
ACTION FLEET TRANSFORMERS BUMBLEBEE BATTLE TRACK Set
(Ages 4 & Up; Approximate Retail Price: $19.99; Available: Fall 2010)
Created specifically for the ACTION FLEET TRANSFORMERS line of mini-vehicles, kids can join the adventure and help BUMBLEBEE and OPTIMUS PRIME defeat the evil MEGATRON by racing to victory with the new ACTION FLEET TRANSFORMERS BATTLE TRACK set. The glory of winning depends on your skill; launch the BUMBLEBEE mini-vehicle, exclusive to this track set, at the correct time and send it crashing into MEGATRON who will crumble in defeat. Introduced in 2009, TRANSFORMERS mini-vehicles feature the robot version of characters unique to the TRANSFORMERS universe on the underside of each non-converting vehicle for easy identification.
ACTION FLEET TRANSFORMERS STEALTH FORCE OPTIMUS PRIME Vehicle
(Ages 4 & Up; Approximate Retail Price: $24.99; Available: Fall 2010)
Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” the epic TRANSFORMERS battle with this new vehicle from the ACTION FLEET TRANSFORMERS line. For covert combat, watch as select parts of this OPTIMUS PRIME semi-truck vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available.
With Toy Fair just hours away, ABCNews.com has posted an article notating all of the toy manufacturers that will be present at the annual convention.
The one thing that the news story seems to focus in on is how toy companies are in the process of switching your everday toylines into entertainment properties. According to the report, 25 percent of all toy sales are in direct relation to licensed properties such as Iron Man and Shrek. These sales were down 27 percent in 2009 from 2008's reported earnings with the exception of Hasbro's Transformers. Sales for Transformers were up over 20 percent from the sales connected to the original 2007 film, helping Transformers become one of the Top 5 properties in 2009, according to the NPD.
Seibertron.com will have continuing coverage on Toy Fair 2010, being held in New York this weekend, so keep your optics locked, right here at Seibertron.com, your Ultimate Transformers Resource!
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