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A Big Year for Hasbro

Transformers News: A Big Year for Hasbro
Date: Saturday, January 17th 2009 8:07am CST
Categories: Movie News, Toy News, Event News, Press Releases, Company News
Posted by: Stormrider | Credit(s): *Soundwave*, JediNews

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Views: 26,716

Hasbro predicts a big year for itself. Jedi News has posted a Hasbro press release from the 2009 Toy Fair. The press release discusses several different toy lines as well as Hasbro's general direction for the year.

A couple Transformers toys in the pipeline include two R/C Transformers, RPMS (Robot-Powered Machines), and new vehicle ranges. Click here to read it.

New ROTF One Sheet Posters released by Paramount Pictures

Transformers News: New ROTF One Sheet Posters released by Paramount Pictures
Date: Friday, January 9th 2009 2:14am CST
Categories: Movie News, Press Releases, Media
Posted by: First Gen | Credit(s): Paramount Pictures, Yahoo! Movies

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Views: 26,430 has just received word from Paramount Pictures that the Transformers Revenge of the Fallen official movie posters, or One Sheets have been released. Here's the info provided to us by Paramount:


Be the first to see the official Transformers: Revenge of the Fallen one-sheet only on.

See the official Transformers: Revenge of the Fallen one-sheet: Yahoo! Movies ... len-stills

Visit the official Transformers: Revenge of the Fallen website:

Transformers: Revenge of the Fallen in theatres 6/26/09

This new site will contain all the official movie images and information released by Paramount Pictures for the upcoming sequel. will continue to update you on new info as it becomes available.

Warrning: Is your Encore Metroplex a KO?

Transformers News: Warrning: Is your Encore Metroplex a KO?
Date: Monday, December 22nd 2008 1:15pm CST
Categories: Toy News, Press Releases, Media, Knock Offs
Posted by: Dead Metal | Credit(s):

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Views: 50,025 has a very disturbing and scary article, the topic - your genuine Transformers Encore Metroplex might be a KO!

What The Heck? The Encore 12 Metroplex I Got From TFSource Is A Fake!

A couple of weeks ago I did a review of Transformers 12 Encore Metroplex. In my review, I noted that the plastic material used is very substandard and the toy seemed cheaply made. Initially I just thought that Takara screwed up in the build quality. Since I got this figure from a well respected online retailer (TFSource - on sale for $60); it didn't occur to me that my Metroplex could be a knock-off/counterfeit/fake.

Too read the full article and see how you can see if your Metroplex is real or a KO just click here.

Stay tuned to for all your Transformers related news!

Transformers Animated DVD to feature Commentary and Shorts

Transformers News: Transformers Animated DVD to feature Commentary and Shorts
Date: Thursday, December 18th 2008 11:10am CST
Categories: Cartoon News, Press Releases, Media
Posted by: Raymond T. | Credit(s):

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Views: 54,826

Animation site Toon Zone has posted on their site the complete press release for the Transformers: Animated Season 2 DVD box, to be released on January 6th 2009. The box with feature two discs with all 13 episodes, including audio commentary, three animated shorts and a photo gallery.

The following has been taken directly from the Toon Zone article.


All 13 Super-Charged Adventure Episodes Available to Own on January 6
With Bonus Audio Commentary and Three New Animated Shorts

HOLLYWOOD, CALIF. – (December 11, 2008) More action, more villains and more excitement are found in the adventures of Optimus Prime and his heroic crew of AUTOBOTS when TRANSFORMERS Animated Season 2 comes to DVD on January 6, 2009 from Paramount Home Entertainment. Including all 13 episodes of the top rated action-adventure series, developed jointly by Cartoon Network and Hasbro, Inc., TRANSFORMERS Animated Season 2 is jam-packed with high-energy heroics, out-of-this world action and fan-favorite characters, making it an unbeatable addition to any DVD collection.

More popular than ever, the AUTOBOTS of TRANSFORMERS Animated tackle another sensational season of action filled adventures. The TRANSFORMERS Animated Season 2 on DVD includes commentary from the creators, bonus shorts and more. Available just in time for the premiere of Season 3, the double-disc set is priced at just $26.99 U.S./$29.99 Canada.

In the show’s second season, the AUTOBOTS continue their battle with MEGATRON’S DECEPTICONS for control of planet Earth. Detroit is in shambles after the AUTOBOTS lost the ALLSPARK and the Key, and so is the AUTOBOTS’ reputation. Meanwhile the AUTOBOTS Elite Guard arrives to take possession of the ALLSPARK, only to find that it has been blown to pieces. As the quest for the ALLSPARK begins, earth-bound villains and evil DECEPTICONS launch an all out attack for world domination, and the AUTOTBOTS struggle to live up to their oath to protect Earth and their home planet CYBERTRON.

TRANSFORMERS Animated Season 2 is presented in full-screen format with Dolby Digital English or Spanish Stereo. The two-disc DVD set also includes audio commentary from the show’s director, designers and writer, three animated shorts and a special Transformers Animated photo gallery.

About Paramount Home Entertainment

Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, Paramount Vantage, Paramount Classics, Nickelodeon, MTV, Comedy Central, CBS, PBS and Hasbro and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

About Hasbro

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at . (C) 2008 Hasbro, Inc. All Rights Reserved.
# # #

Street date: January 6, 2009
Pricing: $26.99 U.S./$29.99 Canada
Runtime: 297 minutes
U.S. Rating: NR
Canadian Rating: G

Full TF Animated Episodes now availabe from MBTV

Transformers News: Full TF Animated Episodes now availabe from MBTV
Date: Sunday, December 7th 2008 7:31am CST
Categories: Cartoon News, Site Articles, Press Releases, Media
Posted by: First Gen | Credit(s): MonkeyBarTV

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Views: 33,652

HASBRO has just updated its official Transformers site, with some new goods available on MonkeyBarTV.

Full length episodes of the Transformers Animated series are now available for your viewing pleasure. 26 episodes in all with some bonus clips are now up, beginning with the first episode, Transform and Roll out and ending with Black Friday.

You can start your TF Animated marathon by clicking here.

HASBRO announces next dividend on shares.

Transformers News: HASBRO announces next dividend on shares.
Date: Thursday, December 4th 2008 12:47pm CST
Categories: Press Releases, Company News
Posted by: First Gen | Credit(s): HASBRO

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Views: 10,455

HASBRO,Inc. (HAS NYSE) has announced the quarterly cash dividend to be paid to stock holders of the toy company.

On February 17th, 2009, all share holders on record as of February 3rd, 2009 will receive a $0.20 cash dividend on every share held.

HASBRO shares were priced at $27.10 USD, up from the day open of $26.58 USD at the time of posting.

View the official press release on this here.

HASBRO's Brian Goldner takes CEO of the Year Honors

Transformers News: HASBRO's Brian Goldner takes CEO of the Year Honors
Date: Thursday, December 4th 2008 10:09am CST
Categories: Press Releases, People News, Company News, Media
Posted by: First Gen | Credit(s): Market Watch

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Views: 23,979

It's no secret that HASBRO, Inc. (HAS NYSE) has benefited greatly from the production and release of the Transformers live action movie and will continue to benefit from the upcoming releases of the sequel, Revenge of the Fallen and G.I. Joe: The Rise of Cobra. What many people may not know is the role that Chief Executive Officer Mr. Brian Goldner played in making the number 2 toymaker an entertainment powerhouse.

It was Mr. Goldner who enlisted the help of movie producer "Lorenzo di Bonaventura in 2003 after reading in a trade publication that di Bonaventura was considering a film project about military technology."

"From one conversation to the next, we hit it off," di Bonaventura said. "In normal times, it could take months of conversation to move forward. Brian and I did it in two or three times. He has that gut instinct and a dynamic vision for what 'Transformers' could be and the willingness to jump into it. His contribution was invaluable."

The huge success and amazing rise in company stock that the productions brought on alone is reason enough to praise the amazing efforts of HASBRO's top man, but the list goes on.

Even before adjusting to his new position, Mr. Goldner set the company sights way beyond a conventional toy maker.

"What does that look like as an online game?" stated Mr. Goldner. "Can that be a cell phone game? Should that be a TV show? Can that be a movie? That's the way we're thinking about our brands today and our strategy for the company."

It was this same innovative thinking that brought the value of HASBRO stock to amazing heights, reaching nearly double in value during the last fiscal year and that landed him the Wall Street Journal's "Market Watch" CEO of the Year Award. would like to congratulate you, Mr. Goldner, on your award and many achievements that you've completed even before taking the helm of our favorite toy company. Here's to making HASBRO the number 1 toy company.

To view the original article on this, click here.

Massive Inc. & Activision Partner for RotF Game Advertising

Transformers News: Massive Inc. & Activision Partner for RotF Game Advertising
Date: Wednesday, December 3rd 2008 4:43pm CST
Categories: Movie News, Game News, Press Releases
Posted by: Raymond T. | Credit(s):

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Views: 30,618

A press release was issued in regards to the advertising for computer games. According to the statements, Activision and Massive Inc. have agreed on a multiyear partnership for advertising and deliver in-game adverts into titles, including for theTransformers: Revenge of the Fallen game, on Xbox 360 and PC Platforms.

"Our partnership with Massive has been successful over the last two years. This long-term partnership allows us to continue to deliver dynamic in-game advertising to the immensely popular Xbox 360 platform as well as the PC. By incorporating dynamic in-game advertising in our titles where it is appropriate, we can increase the realism of our games by presenting consumers with authentic environments in genuine settings, while also expanding a key growth opportunity for the company."

Toys R Us "Black Friday" Sale to be BIG

Transformers News: Toys R Us "Black Friday" Sale to be BIG
Date: Thursday, November 20th 2008 2:43pm CST
Categories: Toy News, Press Releases, Store News
Posted by: First Gen | Credit(s): Toys R Us

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Views: 33,864

Here at, we're dedicated to helping you find the best news, information and deals to satisfy your Transformers needs. With that, here's info that's hot off the presses.

Toys R Us has just issued a press release regarding its upcoming Thanksgiving Weekend "Black Friday" Sale. Appearing in select newspapers and at their website on Thursday, November 27th, 2008, Toys R Us will launch its "BIGGEST 2-day sale while offering the lowest prices of the season".

The ad will be a 24 page circular that will feature over 100 "Doorbuster" deals while offering over $6000.00 USD in additional savings.

Want to plan your Black Friday Sale attack? Seibertronians can go to beginning Wednesday, November 26 at midnight for a sneak-peek of more than 50 additional unadvertised “Mystery Doorbusters” that will be available only in Toys“R”Us stores on Black Friday.

Here's just a portion of the goods that will be available Friday, November 28, from 5am – 1pm, while supplies last::

* FREE Play Station 2 Deal – 6 FREE Games, FREE “21” DVD and FREE Play Station 2 DVD Remote with the purchase of the Play Station 2 System
* FREE $50 Toys“R”Us Gift Card with the purchase of a Black 16GB iPod nano®
* FREE Nintendo® DS™ accessory with the purchase of Nintendo® DS™ Brain Age Bundle or Nintendo® DS™ Super Mario Bros. Bundle
* More than 80% off Xbox 360 Wired Guitar Hero Game Controller
* 60% off TOYMAX EyeClops® from JAKKS Pacific®
* 60% off Disney® High School Musical 2 Figures 3-Pack
* More than 50% off Littlest Pet Shop VIP Plush Pets from Hasbro®
* Up to 50% off Guitar Hero III: Legends of Rock Bundle for Wii, PS3 and Xbox 360
* 50% off Little Tikes® Diggers
* 50% off Jumbo Talking Elmo from Fisher-Price®
* 50% off Huffy® Scooters (Power Rangers and Cinderella, sold separately)
* 33% off V-Tech® Learning Laptop
* More than 30% off Thomas & Friends® Train Sets (Thomas & Percy Wooden Starter Set and Great Race Take Along Set, sold separately)
* $60 off iHome® Portable iPod® Docking Station (iPod® sold separately)
* $50 off Sony® 7.2MP Pink Cybershot Digital Camera

And for those who just don't do the before dawn thing, here's a portion of the deals to be found on Friday, November 29th, 2008 and Saturday, November 30th, 2008:

* FREE Smart Animals 2-Pack with the purchase of Smart Animals Scanopedia from Discovery Kids®
* FREE Spiral Train Set with the purchase of Arch Train Table from Imaginarium®
* More than 70% off Nick® Scene It? and Pirates of the Caribbean Scene It?
* More than 65% off Dance Dance Revolution DVD Game and Twister® DVD Game
* Up to 55% off Select Hasbro® Games
[i] * 50% off Star Wars 10” Transformers Millennium Falcon from [i]Hasbro®
* 50% off Barbie® Princess 2-Pack Dolls from Mattel®
* 50% off Infrared Mini R/C Helicopter from Fast Lane
* 50% off iPod® Dock & Clock Radio (iPod® sold separately)
* $9.99 Sale on ALL Skateboards, Helmet & Pads from Channel One®
* $20 off Disney® High School Musical Alarm Clock with iPod® Dock (iPod® sold separately)
* More than $40 off Electric Guitar Pack from First Act®
* $70 off Woodland Climber from Step 2®
* $80 off Picnic on the Patio Playhouse from Little Tikes®
* $500 off Easton 7-foot 2-in-1 Swivel Combo Table

We can only imagine the Transformers goodies that await those hordes of shoppers. Here's hoping there's a doorbuster deal that you've been waiting for.

HASBRO Expects Growth in 2009

Transformers News: HASBRO Expects Growth in 2009
Date: Wednesday, November 12th 2008 1:03pm CST
Categories: Press Releases, People News, Company News, Media
Posted by: First Gen | Credit(s): Hasbro Inc.

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Views: 14,658

We recently reported here that HASBRO, Inc. (HAS NYSE) was holding a special webcast via its Corporate Information Webpage regarding a meeting between HASBRO officials and stock securities analysts. Today the webcast was held and we got to hear what HASBRO expects for 2009.

In the webcast HASBRO backed its projection of increase over 2008's earnings in 2009, despite recent economic troubles that have hit the market overall. HASBRO Executives admitted that predicting how the financial woes of the market would affect them is difficult, but maintain that key brands the company holds, such as TRANSFORMERS, STAR WARS and GI JOE, we'll help them maintain an edge in the market.

"We've never seen a situation quite like this," CEO Brian Goldner said. However, he added: "We feel we can be very competitve in this marketplace."

HASBRO expects sales in China and surrounding markets to increase at a faster rate than the US and Europe next year. The company also plans on increasing dividends on shares or stepping up stock repurchases.

With major theatrical releases planned for two of the toy makers key franchises, increase in 2009 seems more than likely.

Share prices were $25.58, down $0.81 or 3.1% at the time of posting.

HASBRO will make the webcast available for replay soon. You can hear it through Windows Media Player or Real Player here.

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