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Hasbro Elevates Global Brands to New Heights

Transformers News: Hasbro Elevates Global Brands to New Heights
Date: Tuesday, June 10th 2008 2:25pm CDT
Categories: Company News, Movie News, Press Releases, Toy News
Posted by: Seibertron | Credit(s): Business Wire

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Hasbro Elevates Global Brands to New Heights with Focus on Entertainment, Fashion, Sports and Digital Games

Licensing International Expo 2008

PAWTUCKET, R.I.--(BUSINESS WIRE)--The Entertainment and Licensing division of Hasbro, Inc. (NYSE: HAS) will arrive at Licensing 2008 International with new, ground-breaking licensing programs supporting global powerhouse brands such as G.I. JOE, TRANSFORMERS, TRIVIAL PURSUIT, LITTLEST PET SHOP and NERF across a variety of licensing categories with a focus on entertainment, fashion and sports as well as the first digital offerings coming out of Hasbro’s strategic licensing agreement with Electronic Arts Inc. (NASDAQ: ERTS). In addition, Hasbro will showcase innovative licensing programs built around its deep portfolio of coveted brands including MY LITTLE PONY, TONKA, PLAYSKOOL and MONOPOLY at the annual show on June 10-12 at the Javits Convention Center in New York City.

“Hasbro is pioneering the trend to extend classic and modern toy and board game properties to the entertainment sector,” said Lisa Licht, general manager, Entertainment and Licensing, Hasbro. “We are striking global, multi-year deals that allow our brands to live in worlds where consumers kick back, play and relax with movies, television, video games as well as sports. We’re also continuing to see an incredible demand for expressive fashion that helps define who you are, particularly in the area of graphic tees. Licensees and retailers alike have recognized that Hasbro’s unrivaled portfolio of properties provides the ultimate one-stop shopping solution to consumers’ insatiable appetite for pop culture infused apparel.”


TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors. Fans of all ages are fascinated by the alien robots from CYBERTRON that live on earth as “Robots in Disguise” and have the ability to change from robot mode to vehicle mode.

Excitement is already building for the next movie – TRANSFORMERS: REVENGE OF THE FALLEN -- from DreamWorks Pictures and Paramount Pictures, due to hit theaters on June 26, 2009. With a cast of more than 250 licensees in 70 countries supporting the first blockbuster film release in 2007, Hasbro continues to expand the lineup of TRANSFORMERS licensed products that will come to market around the globe in conjunction with next year’s movie release.

Shifting gears to TRANSFORMERS ANIMATED, Hasbro is set to deliver a wide variety of licensed products supporting this brand in 2008 starting with an animated television programming series called TRANSFORMERS ANIMATED being jointly developed by Cartoon Network and Hasbro and co-produced by Cartoon Network Studios. Paramount Home Entertainment is also on board to release two TRANSFORMERS ANIMATED home DVDs this summer.

Rounding out the TRANSFORMERS ANIMATED adventure is a just-released series of four titles from HarperCollins and pending publishing deals with Titan Publishing Group in the UK and Hemma in France. IDW will also release four digest-sized comic books targeting the younger audience and American Greetings will develop both stickers and greeting cards to ship this fall.

In addition, Hasbro has signed and extended more than 30 U.S. and international deals for TRANSFORMERS ANIMATED apparel and footwear. Licensees including AME, Kids Headquarters and Fruit of the Loom will deliver a wide array of apparel to market in the U.S. just in time for back-to-school while licensees like Adventure Diffusion, Blues Clothing and Cooneen Textiles will bring to market highly stylized fashions throughout France, Italy, Ireland and the Nordic region.

Plans call for European print and publishing licensees to release a range of stationery, posters, books, party goods and gifts and greeting cards across multiple countries, including France and the UK. Hasbro also has agreements in principle pending contract or signed licenses with companies including Alpa, Pyramid Posters (UK) and Gemma International (UK). Under pending deals, Editions Hemma would create a publishing program for France, and Durabo would bring out gifts and stationery for the Benelux countries.

Hasbro has agreements in principle under pending contracts for TRANSFORMERS domestic and houseware products to be sold across Europe as well as in Greece and Israel, as well as other key markets.


Hasbro is enlisting licensees around the globe to rally behind one of the greatest boys properties of all time – G.I. JOE. With the live-action G.I. JOE movie from Paramount Pictures, in association with Hasbro, due out August 7, 2009, several major licensing deals have already been signed and many more are underway to bring fans a wide selection of “everything G.I. JOE.”

Leading the publishing charge is IDW which will create an action-packed comic book series. IDW also has the rights to graphic novels. Under other pending deals, licensees will bring a number of G.I. JOE goods to market including graphic t-shirts, boys apparel, footwear, video games, electronics, children’s books, paper goods, room décor, social expressions, bikes, skateboards, and camping and fishing gear.


As NERF approaches its 40th anniversary next year, the brand continues to deliver action-packed fun from innovative footballs to tactical dart blasters for generations of energetic kids. This year’s licensing program will put NERF center field with the goal of building a winning global lifestyle sports property in 2008 and beyond. Fueled by the new look-and-feel of the brand which blends action, sports and edge, licensees have stepped up to the line to create incredibly fresh and hip products that scream “It’s NERF or Nothin’.”

Leading the momentum of the NERF licensing program will be the apparel line, particularly in the area of graphic t-shirts. Fortune Fashions will roll out cool and stylish tees for tween boys this summer with plans to broaden the assortment to include an array of other items such as hoodies and track pants in a multitude of colors and styles. Elan-Polo has also just released NERF-branded sports sandals bundled with a NERF ball – true inspiration to get kids up and moving.

For those who seek the ultimate immersive NERF experience, Electronic Arts (EA) is developing the first interactive NERF “N-STRIKE” video game bundle for the Wii™. Based on the NERF N-STRIKE toy line, players will blast their way through action-packed battles in single or multiplayer modes. The NERF SWITCH SHOT EX-3 add-on accessory, the first ever 2-in-1 toy and game peripheral, will be included in the bundle and allow players to convert a real Dart Blaster into a Wii Blaster controller, further immersing fans into the ultimate virtual NERF experience.

Performance Designed Products is also on deck to amp up the digital showdown with an expanded line of NERF-molded video game accessories. Sold under the Pelican brand name, the NERF Sports Pack (tennis racket, golf club and baseball bat), NERF Wireless Controller, NERF skins and NERF DS Case are already hugely popular among gamers.

Under pending contract, Promotional Partners Worldwide will boost adrenaline levels in sports fans allowing armchair quarterbacks to fire off their own winning touchdown pass and hoopsters to sink a three-pointer at the buzzer with NERF-branded footballs and basketballs emblazoned with logos of their favorite college teams.

Ripping a page from the NERF playbook, the Entertainment and Licensing team will continue to ink deals that will deliver innovative “permission to play” lifestyle products to consumers. Currently, there are pending agreements to create products in the categories of sports, publishing, electronics, seasonal, room décor, novelty and accessories.


The lifestyle-focused licensing program behind LITTLEST PET SHOP, the fastest growing brand among girls according to dollar sales, is continuing to grow “paw over tail” with more than 160 deals signed across all categories worldwide. To say that girls just can’t get enough of LITTLEST PET SHOP would be an understatement. Hasbro has expanded its roster of licensees across all categories and girls can expect to be wowed with the lineup of new products due to hit retail shelves this year.

As an extension to the LITTLEST PET SHOP toy line, digital licensee EA will bring the magic of the property to life this fall with a series of video games for the Wii and Nintendo DS™ as well as the PC. Based on the platform, the interactive experience will allow girls to engage with 20-30 of the most popular pets in the collection by exploring three unique worlds, playing mini games, earning accessories and enjoying playsets from the 2008 toy line.

The LITTLEST PET SHOP apparel and accessories segment will soar in 2008 anchored by the largest graphic t-shirt line for girls in Hasbro’s history. With the help of Fortune Fashions and others, Hasbro’s goal is to continue to fill girls’ dresser drawers with cool and sassy tees until they overflow. For girls who also like to keep LITTLEST PET SHOP “under cover” Leeward International, Cooneen Textiles (UK), Handcraft, Berkshire Accessories and TMI Australasia (Australia) are on board to deliver sleepwear, underwear and socks. In addition, girls can decorate their rooms with an exciting line of LITTLEST PET SHOP bedding from Franco in France and Zap in the UK.

This year will also feature a large selection of bags for all occasions from FAB/Starpoint in the U.S. and other licensees in countries like France and Benelux. Adding to the dazzle of stepping out in high LITTLEST PET SHOP style, Flik Flak Group will unveil the first LITTLEST PET SHOP Swatch watch collection in the U.S., while Fantabijoux (France) and Little Concepts (UK, Holland, Germany, Austria and Switzerland) will roll out jewelry lines.

For girls who prefer an unplugged LITTLEST PET SHOP adventure, more than 20 new titles will be released in 2008 by Scholastic, Reader’s Digest and Bendon in North America and Latin America. Additionally, Scholastic plans to release its existing U.S. book catalog into the Australian and New Zealand markets this year. Eleven new book titles will be released by Editions Hemma (France) and Play Bac with an additional 10 to roll out from Ladybird/Penguin (UK). Five Mile Press (Australia) is also on board to release six new titles through 2009. Under pending agreements, the publishing program will also expand to Russia, Romania, Germany and Poland. Other publishing highlights include sticker and activity books from Panini (France), Redan (UK), Egmont International (Scandinavia, Poland), Noriel (Moldavia, Romania), and Big Balloon (Benelux). American Greetings will also develop LITTLEST PET SHOP greeting cards and party goods in 2008.


Twenty-five years and 40 million ponies later, MY LITTLE PONY remains a sweeping sensation among little girls around the world. This year, as candles are lit, cupcakes devoured and tea sipped in honor of the big birthday, the celebration will continue when THQ launches MY LITTLE PONY: Pinkie Pie’s Party on the Nintendo DS in the fall allowing girls to engage with the core cast of seven ponies while playing games and solving puzzles.

New stories will unfold as the publishing program continues to grow and thrive worldwide. With more than 24 million MY LITTLE PONY books sold since 2003, 18 new titles are planned for release in the U.S. with another 50 set for international debut this year from publishing houses, including Redan (UK), Pedigree Books Ltd. (UK), Panini (France), and Five Mile Press (Australia) with its highly anticipated Spring Tea Party book, as well as refreshing its entire back catalog of activity books. Distribution of the MY LITTLE PONY magazine has also been extended across all major territories in Europe including new partners in Eastern Europe. Additionally, American Greetings will continue to bring MY LITTLE PONY to life on a wide variety of social expressions products in 2008.

As a consistent top performer at key mass market retailers, MY LITTLE PONY graphic t-shirts from Fortune Fashions and apparel from Kids Headquarters continue to move off the shelves and onto the backs of girls of all ages. That program, along with underwear lines from Fruit of the Loom, which are also top-sellers at mass retailers, will expand in 2008 to feature new styles and logo treatments. Rounding out the MY LITTLE PONY fashion show will be jewelry by Little Concepts (UK).

MY LITTLE PONY apparel deals are also expanding on the international front. BC International (UK) will launch a new line of graphic tees for women, Silverknit (UK) will deliver adult sleepwear and underwear, Smith & Brooks (UK) is creating apparel and footwear lines, Cooneen Textiles (UK) will roll out sleepwear, Funtastic (Australia) is expanding its range in footwear and bedding, and TMI Australasia continues to dominate the Australian market with underwear and sleepwear. In addition, Carel (France), Madness Article (Spain), Santex (Benelux), Studiokids (Eastern Europe), and Cookie Company (Benelux) are on board to deliver apparel goods this year.


Just as TONKA has grown from the original two trucks to a full line featuring 100s of trucks, vehicles and playsets over the past 60 years, Hasbro is continuing to bulldoze forward its licensing program supporting the brand that has been paving the way for boys to be boys for decades.

The latest licensing agreements inked by Hasbro will allow tots to dig into the dirt with outdoor toys from Debut Sports or go off-road in an electric vehicle from TGA Electronic. Under pending deals there will also be plenty of fun indoor play items coming to market in the UK, Russia and Australia that will occupy hours of little boys’ time.

Other TONKA-branded products on deck for 2008 include bedding from Caprice (Australia), retro tees and underwear from Design Works Clothing Co. PTY. Limited (Australia, New Zealand and South Africa), and baby wear from WILDCARD PTY. LTD. (Australia and New Zealand).


As Hasbro celebrates the 80th anniversary of PLAYSKOOL, its commitment to provide quality toys that enrich children while they play remains at the heart of the brand. Keeping in step with the PLAYSKOOL brand mantra, the Entertainment and Licensing division has put in place highly innovative programs that further entrench the brand with mom.

In 2008, Hasbro licensees will roll out a range of new PLAYSKOOL-branded products, from books to baby care items which will delight preschoolers and parents alike.

Little ones love a good story and the publishing program supporting the brand is going to deliver big this year. Featuring the fun, core cast of PLAYSKOOL characters from Digger the Dog to Tubby the Turtle, Kitty Kandu and Go Go Dino, Simon & Schuster has signed on to develop a new children’s book series that will commence with the release of the first five titles this fall.

For the youngest PLAYSKOOL consumer, the successful direct-to-retail baby care line at CVS/pharmacy stores will feature newly added items throughout 2008.


Hasbro’s wildly popular TRIVIAL PURSUIT board game has been bringing people together and driving the quest for wedges for 25 years. As the brand celebrates its silver anniversary, fans of the game will now have an opportunity to really get into the action this fall with TRIVIAL PURSUIT: America Plays, a television-based game show to be developed and distributed by Debmar-Mercury.

The TRIVIAL PURSUIT: America Plays game show has been designed to rely on user-generated content allowing viewers to submit TRIVIAL PURSUIT video questions that will in turn be asked of contestants. If the question is selected and stumps the contestant, the user who submitted the question can earn cash.

Ninety percent of the U.S. has been cleared for the fall launch in syndication of TRIVIAL PURSUIT: America Plays with FOX affiliates in eight of the top 10 markets thus far including New York, Los Angeles, Chicago, Washington, D.C., and Baltimore. Stations from Cox Broadcasting, CBS, Belo, Gannett, Scripps, Raycom Media and Weigel Broadcasting are also signed up for the fall broadcast.


It promises to be a very exciting year for one of the best-selling board game brands of all time – MONOPOLY. The highly anticipated release of MONOPOLY Here & Now: The World Edition is slated for August in 50 countries and 37 languages, and several licensing programs supporting the brand are already in place to ratchet up the fun for fans around the world.

In a crowded graphic t-shirt market, MONOPOLY continues to resonate with consumers of all ages. From tees placed in the mass market by Fortune Fashions and in specialty stores by Junkfood Clothing to the highly successful direct-to-retail agreement with Steve & Barry’s, fans keep expanding their MONOPOLY wardrobe.

In the digital arena, EA has released a variety of MONOPOLY digital game experiences for the iPod® and mobile handsets allowing players to own it all, anytime, anyplace. In addition, later this fall MONOPOLY comes to the Wii, PlayStation®2 and Xbox 360™ consoles. The MONOPOLY games are just the tip of the iceberg with EA, which secured the digital rights to 100s of Hasbro brands. Video games are also currently under development for next generation consoles, PC, mobile, handheld and online for SCRABBLE (for the U.S. and Canada), YAHTZEE, TRIVIAL PURSUIT, and OPERATION.

Hasbro is also continuing to expand its reach into non-traditional channels through an ongoing global agreement with Scientific Games for MONOPOLY as well as almost 20 other Hasbro brands to appear on a wide range of lottery platforms including instant and pull-tab tickets, on-line terminal generated games, mobile, Internet and interactive TV. Today, MONOPOLY remains the No. 1 licensed brand available for worldwide lotteries. In addition, WMS Gaming has been manufacturing MONOPOLY slot machines for more than 10 years and its latest games, MONOPOLY Big Event and MONOPOLY Up, Up & Away, are now staples at many of the world’s top casinos.

Other Hasbro Game highlights include the six-year strategic partnership with Universal Pictures to produce at least four motion pictures based on some of Hasbro’s best-known and beloved brands. Also under pending agreements, several international promotions will also be executed this year including Nestle Greece which would integrate TRIVIAL PURSUIT into select products distributed to grocery stores and MONOPOLY, TRIVIAL PURSUIT, TABOO and TWISTER getting TOTAL Cereal box time throughout France in summer 2008.

For the unplugged traveler, under a pending agreement, L.L. Bean would produce a compact SCRABBLE game that will be sold at retail and online later this year and MONOPOLY trivia books from Sterling Publishing are ideal for passing time while on the road. Hasbro has also started to build a strong licensing program supporting the newly acquired CRANIUM property.


Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. ©2008 Hasbro, Inc. All Rights Reserved.

SCRABBLE, the distinctive game board and letter tiles, and all associated logos are trademarks of Hasbro in the United States and Canada. Nintendo DS and Wii are trademarks of Nintendo.

IDW's G.I.Joe Comics Press Release

Transformers News: IDW's G.I.Joe Comics Press Release
Date: Thursday, May 29th 2008 10:27am CDT
Categories: Comic Book News, Company News, Press Releases
Posted by: Seibertron | Credit(s): IDW Publishing

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I thought this press release that I just received from IDW might be of interest to many of you. It's great to see that our friends at IDW will get to expand their relationship with Hasbro via the G.I.Joe property. Congratulations to IDW!!!

HASBRO, INC. reaches agreement with IDW Publishing to launch new G.I. JOE Comics

Deal includes various New mini series and reprints of fan-favorite storylines

PAWTUCKET, R.I. (May 29, 2008) – Hasbro, Inc. (NYSE:HAS) has reached an agreement with IDW Publishing, creators of the best-selling TRANSFORMERS comic book series, to launch an all-new line of G.I. JOE vs. COBRA comic books. As part of the agreement, IDW will produce a new monthly comic series, as well as deluxe reprints of the G.I. JOE property’s vast comic library, which helped catapult the G.I. JOE vs. COBRA phenomenon more than 25 years ago. IDW also has the rights for trade paperbacks and graphic novels.

The first products from this deal, a new monthly comic book series based on classic G.I. JOE vs. COBRA lore, will be launched with an introductory debut issue in October 2008. Featuring all-new storylines, the comics will portray the epic struggle of the G.I. JOE team against the evil forces of COBRA, while highlighting the brand’s favorite heroes and villains that made kids of the ‘80s today’s fans.

In 2009, IDW will also produce comic series both inspired by and based on the upcoming G.I. JOE live-action major motion picture from Paramount Pictures and Hasbro slated for August 7, 2009, as well as deluxe reprints from the vast G.I. JOE vs. COBRA comic history. The planned IDW comic book projects will be distributed to a wide audience through comic book outlets, trade bookstores and mass retailers.

“We are thrilled at the prospect of expanding our relationship with IDW. They’ve done an outstanding job with Transformers in the comic/hobby segment, national bookstores and mass market chains,” said Matt Gildea, Publishing Director, Hasbro. “IDW would bring that same expertise to the G.I. JOE brand in both new content and the existing G.I. JOE vs. COBRA library. Together, Hasbro and IDW would continue to engage G.I. JOE fans of all ages with amazing graphics and storylines.”

“G.I. JOE will be a perfect extension of the partnership we’ve developed with Hasbro over the past three years,” said Ted Adams, IDW’s President. “We are ecstatic about the opportunity to build upon the great history of the G.I. JOE brand and to present the type of entertainment and storytelling that our readers enjoy from our many licensed properties.”


About Hasbro

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.


IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. As a leader in the horror, action, and sci-fi genres, IDW publishes some of the most successful and popular titles in the industry including: Hasbro’s The Transformers, television's #1 prime time series CBS’ CSI: Crime Scene Investigation; Paramount's Star Trek; Fox's Angel; Hasbro's The Transformers, and the BBC's Doctor Who. IDW’s original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. In April 2008, IDW released Michael Recycle, the first title from its new children’s book imprint, Worthwhile Books. More information about the company can be found at

HASBRO Announces quarterly cash dividends on shares

Transformers News: HASBRO Announces quarterly cash dividends on shares
Date: Friday, May 23rd 2008 1:34pm CDT
Categories: Company News, Editorials, Press Releases
Posted by: First Gen | Credit(s): Yahoo! Finance

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Yahoo! Finance is reporting that the HASBRO Inc. Board of Directors has announced a cash dividend to be paid to common share holders on August 15th, 2008. Share holders are to receive $0.20 a share for all shares on record by the end of the business day on August 1st, 2008.

What does this mean? Well, if you have stock or purchase shares of stock in HASBRO before the end of business August 1st, 2008, you'll be earning a $0.20 a share just for having them. That's money in your pocket just for owning shares. This is good news for stock holders.

To view the original report, click here.

Filming of Transformers 2 to Fuel Regional Economies

Transformers News: Filming of Transformers 2 to Fuel Regional Economies
Date: Sunday, May 18th 2008 8:52pm CDT
Categories: Media, Movie News, Press Releases
Posted by: Hotrod | Credit(s):

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As each day passes by the excitement about Transformers 2 continues to grow. Especially for officials in Bethlehem, Philadelphia, Lehigh Valley, and New Jersey. The filming is expected to pump over $5 million into the local econimies. You can read the full story and see video of the Bethlehem press conference at

TV Loonland sells Metrodome Shareholdings

Transformers News: TV Loonland sells Metrodome Shareholdings
Date: Friday, May 16th 2008 2:36pm CDT
Categories: Cartoon News, Company News, Media, Press Releases
Posted by: Raymond T. | Credit(s):

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After TV Loonland sold the rights of it's "Hasbro Classics Library", which includes the media rights over the original Transformers show as well as other Sunbow produced shows like G.I. Joe and Jem, earlier this week. TV Loonland has announced on their site that the company has made another sale. This time they have sold their majority shareholding over Metrodome Group plc. The following has been taken directly from their site's Press Release.

Munich / London, 16th May 2008 - TV-Loonland AG is pleased to announce the successful conclusion of the sale process of its shareholding in Metrodome Group plc, its UK subsidiary quoted on AIM.

The deal has seen MediaPro Management SA of Bucharest, Romania, initially purchasing a 50.1% stake in Metrodome Group plc from TV-Loonland AG's existing 61.7% holding in Metrodome at a price of 2.62 pence per share. The deal values TV-Loonland AG's entire stake at approximately £2.0m (ca. €2.5 Mio.).

In accordance with Rule 9 of the UK Takeover Code, MediaPro Management SA has today also announced a mandatory public offer at 2.62 pence per share for all the outstanding shares of Metrodome.

This mandatory public offer will run for a period of 21 days, following which, TV-Loonland AG's remaining 11.6% shareholding will either be acquired by MediaPro Management SA at the same price as the public offer, or sold in the market depending on the level of acceptances from the offer.

Simon Flamank, CEO of TV-Loonland AG, commented "The effect of this transaction coupled to the earlier announcement this week about the sale of the Hasbro Library back to Hasbro has enabled the group to repay all of its remaining €5m of bank debt and therefore become a debt free business for the first time in the past seven years, which was always our first objective."

"We will now consider further the various alternative scenarios which may exist for the remaining core children's animation business and in particular the new properties that we have been developing."

"The conclusion of the sale process of Metrodome Group plc will also bring to an end my involvement as Chairman of that company, which has covered the past two years. Following the corporate and financial restructuring of the company that we undertook in the autumn of 2006 the company has increased its revenues in 2007 by some 66.7%, and over the last two years has acquired distribution rights for four Oscar nominated films, including one winner for Best Foreign Language Film, THE COUNTERFEITERS."

"We are delighted with MediaPro's involvement now in Metrodome and wish both parties every success for the future".

First Image of TF: UK comic cover now available

Transformers News: First Image of TF: UK comic cover now available
Date: Friday, May 16th 2008 11:55am CDT
Categories: Comic Book News, Press Releases
Posted by: First Gen | Credit(s): Den Patrick

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Views: 8,722 has been given an exclusive first look ao the completed cover for the Transformers: UK title, courtesy of the You Look Like a Little Kid With a Beard blog spot.

Art work was done by Barry Spiers of Titan Magazine fame and colors were provided by Jason Cardy.

TF: UK #12 is set to hit stores on May 22nd. would like to offer thanks to Den Patrick of Titan Magazines for this exclusive first look.

To view the blogspot, click here.

Hasbro Buys Media Licences From TV Loonland

Transformers News: Hasbro Buys Media Licences From TV Loonland
Date: Wednesday, May 14th 2008 5:34am CDT
Categories: Cartoon News, Company News, Media, Press Releases
Posted by: Raymond T. | Credit(s):

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TV Loonland has broken the news on their website that they have sold their media licences for many of the classic cartoon series in their "Hasbro Classics Library", including the original Transformers and G.I. Joe series, to none other than Hasbro themselves for the sum of 7 million US Dollars. In 2000 TV loonland had bought Sunbow productions who together with Sony owned the media rights of the cartoon show for many of the territories outside of the United States. The article does state that TV Loonland will continue to work with Hasbro in regards to these propoties in the future.

"As we deliver new immersive entertainment experiences to audiences worldwide, it was extremely important that we had the rights to fully control the usage of our intellectual properties. Entertainment is becoming increasingly important in helping us to strengthen and build our brands globally, and this will enable us to engage consumers in new and exciting ways".

To answer some questions, If the article on the TV Loonland site is correct, this deal is ONLY for the so called "Hasbro Classic Library". This would mean only shows like G1 Transformers, G.I. Joe, Jem, Inhumanoids and so forth. This might also include G2, since it is basically a reworked G1 show. But this DOES NOT include the japanese series, Scramble City, HeadMasters, MasterForce, Victory or Zone. Neither does that mean any other Transformers series.

The TV Loonland also only covers territories outside of the US, like the UK, europe and South America. The media licence for release in the US still belongs to Sony as far as we know.

The only real change with the shifting of ownership of these rights is that TV Loonland will now most likely act a middleman between Hasbro and companies like Metrodome, who actually produce the titles. The consumer should not be effected by this change.

HASBRO makes new VP position for Bennet Schneir

Transformers News: HASBRO makes new VP position for Bennet Schneir
Date: Tuesday, May 13th 2008 4:00pm CDT
Categories: Company News, People News, Press Releases
Posted by: First Gen | Credit(s): HASBRO

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HASBRO Inc. has just announced a new position in the company and the person who will be assuming it.

The new position created for the toy manufacturer is Senior Vice President and Managing Director of Motion Pictures. The person who now has the new role is Bennet Schneir.

Mr. Schneir served as Vice President of Creative Affairs for ImageMovers Digital prior to assuming the position. He will head up the creative team at HASBRO which has at least four upcoming feature films set to begin production based off of board games such as MONOPOLY, CANDY LAND, CLUE and MAGIC: THE GATHERING.

John Frascotti, Hasbro’s Global Chief Marketing Officer said this in the press release: “Leveraging what we believe to be the best portfolio of brands in the children’s and family entertainment business, our goal is to deliver more fantastic cinematic experiences, similar to what we did along with DreamWorks and Paramount Pictures with TRANSFORMERS. Mr. Schneir is an incredibly talented industry veteran who will collaborate directly with filmmakers and writers to create extraordinary motion pictures. Together Lisa and Bennett will help elevate Hasbro to a whole new level in the entertainment industry.” would like to congratulate Mr. Schneir on his new position and wish him luck on his endeavor.

To view the complete, original article on this, click here.

Official Press Release: Madman's Transformers Victory DVD

Transformers News: Official Press Release: Madman's Transformers Victory DVD
Date: Tuesday, May 13th 2008 12:31am CDT
Categories: Cartoon News, Company News, Press Releases, Sponsor News
Posted by: i_amtrunks | Credit(s): Daniel Chlebowczyk of Madman

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TRANSFORMERS: VICTORY completes the trilogy of Japanese exclusive Transformers series’. Originally aired in Japan in 1989, Victory follows the events of the previously released HEADMASTERS and SUPER GOD MASTERFORCE, which in turn directly continue from the original Transformers G1 cartoon!

Set in 2025 A.D., VICTORY introduces Star Saber, the mightiest Autobot warrior and greatest swordsman in the galaxy. The Decepticons continue to invade planets, so the Autobots and humans form the Space Defense Force, with Star Saber as its leader. Leading the Decepticons is Deathzaras, who has targeted Earth as the next planet to plunder.

Each Transformers set contains fan favourite special features such as character art, toy galleries, and exclusive cover artwork by the Transformers artists at IDW comics. VICTORY includes the rarely seen TRANSFORMERS: ZONE, the last ever episode of Generation 1. A MUST-HAVE for Transformers fans!

The pinnacle of the original Japanese series, VICTORY features fantastic animation and action that both Transformers and giant robot anime fans will enjoy. Now is the perfect time to discover the unique and amazing tales previously only told in Japan , a must for the army of Transformers fans looking to discover what happened next.

For more information on the unmissable range of Transformers DVDs, including the worlds-best TRANSFORMERS: GENERATION 1 COMPLETE COLLECTION, TRANSFORMERS THE MOVIE and BEAST WARS Seasons 1-3, plus our ultra cool Transformers apparel ranges, toys and statues, free downloads and more, visit the freshly updated Transformers minisite:


English and Japanese Dialogue
4 disc set with all 32 episodes

Introductory booklet with episode guide
Includes RARE final Transformers episode: TRANSFORMERS: ZONE
All-new cover by IDW Transformers artist EJ Su
Toy gallery
Character art gallery
Japanese toy ads
Japanese toy catalogues
DVD ROM Content - the story continued in Manga


Date: Monday, May 12th 2008 1:31am CDT
Categories: Comic Book News, Company News, Press Releases, Site Articles, Site News
Posted by: First Gen | Credit(s): Richter

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The Universe of the Transformers is vast, and populated by many characters. Their universe is a large tapestry, made up of the stories and points of view of countless experiences that serve the larger whole.

These are some of those stories. This is:

It should be noted that while this project has been recognized by IDW Publishing and Hasbro, none of the works presented have been commissioned or solicited by either company. The stories are not official canon, except where noted.
These stories are the result of Transformers enthusiasts taking the time out of their busy days to contribute to a universe they love.
No one has been paid for the production of these stories.

For all Transformers news / updates / information, click here

Fear. Story: Johnathan “Brave Crimson” Cothren | Art & Letters: Sean “Kinniku-g” Moore.

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Transformers Podcast: Twincast / Podcast #131 - The Darkest Timeline
Twincast / Podcast #131:
"The Darkest Timeline"
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Posted: Monday, November 16th, 2015