OFFICIAL TRANSFORMERS FAN CONVENTION ATTENDEES WILL HAVE THE OPPORTUNITY TO DESIGN THEIR OWN TRANSFORMERS CHARACTER, MEET THE DEVELOPMENT TEAM, AND PRE-REGISTER FOR BETA FANS’ WAIT FOR THE NAME AND EARLY DETAILS OF THE UPCOMING MMO IS OVER
CAMBRIDGE, UK – JUNE 2, 2011 – Jagex Games Studio, one of the largest independent games developers and publishers in the world,today announced the much anticipated name; TRANSFORMERS UNIVERSE for the upcoming MMO based on the iconic TRANSFORMERS brand from Hasbro, Inc. as well as plans to attend TRANSFORMERS BotCon 2011, the official TRANSFORMERS fan convention, to unveil their vision for the browser based MMO for the Western World markets.
Visitors to BotCon will be the first to see the graphical style and direction for the game and be able to see firsthand how the Jagex development team is working with Hasbro to create the look and feel of it through live concept art and animation demonstrations at the Jagex booth.
The Jagex booth will offer fans a chance to meet and engage with members of the development team, and watch exclusive video footage of how a TRANSFORMERS character is developed in-game.
Those visiting the booth will also have the unique opportunity to design their own TRANSFORMERS character from in-game assets and take away a printed copy of their AUTOBOT or DECEPTICON creation. The ability to design and customise your own TRANSFORMERS character will be a key feature in the game and fans will be getting a first taste of what they can look forward to from this new MMO.
Jagex will also be welcoming the TRANSFORMERS community to contribute their thoughts and opinions about AUTOBOTS and DECEPTICONS in the video area of the booth, where the first battle for supremacy will begin. Who will come out on top?
Mark Gerhard, CEO at Jagex Games Studio, commented: “BotCon is the world’s premier destination for TRANSFORMERS enthusiasts and, with so many loyal fans gathered together in one place, it’s the natural event to unveil the very first details of TRANSFORMERS UNIVERSE. It will be great to meet the TRANSFORMERS fans in person and we are especially excited about offering them the chance to design their own TRANSFORMERS character, which will be a key feature of the game when it launches next year.”
Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro, commented: “The unveiling of some of the first details of TRANSFORMERS UNIVERSE from Jagex at BotCon, where Hasbro celebrates all elements of our hugely popular TRANSFORMERS brand, is an extremely exciting prospect for both Hasbro and the dedicated fanbase attending. We are delighted to welcome Jagex to the show and are sure that what the fans will able to see, participate in and take away from their experience at the Jagex booth will make them as excited about the upcoming MMO as we at Hasbro are.”
TRANSFORMERS BotCon runs from the 3rd – 5th June at the Pasadena Convention Centre, California. The Jagex booth can be found in the Main Conference Hall.
To register interest in TRANSFORMERS UNIVERSE, fans can now visit:http://www.transformersuniverse.com
In the mobile version of Transformers: Dark of the Moon, players step into the giant metal feet of Optimus Prime or Bumblebee as they battle their way through 14 levels of misguided but lovable Decepticons. It sounds just like the movie! Ops and Bee can transform into their vehicle modes at will, taking advantage of what little stealth is afforded by being a giant blue and red truck or a gleaming yellow sports car. Along the way they'll upgrade their weapons, because it seems like the sort of thing a game like this should offer.
FOR IMMEDIATE RELEASE
HASBRO CELEBRATES ITS TRANSFORMERS BRAND AS “ROBOTS IN DISGUISE” INVADE PASADENA FOR 17th ANNUAL TRANSFORMERS CONVENTION
TRANSFORMERS Fans From Around the World to Experience “MORE THAN MEETS THE EYE” Brand Exhibition Of The Epic Global Entertainment Franchise
PAWTUCKET, R.I. (May 31, 2011) – Thousands of fans from around the world will celebrate the enduring popularity of the iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS), as the 2011 TRANSFORMERS fan convention known as “BOTCON” returns to Pasadena on June 4-5. Less than a month before the highly anticipated debut of the new Paramount Pictures film TRANSFORMERS: DARK OF THE MOON, Hasbro, in partnership with The TRANSFORMERS Collectors’ Club, will be offering opportunities to engage in and learn about the TRANSFORMERS brand that can only be experienced at BOTCON.
Attendees will be able to preview upcoming and yet-to-be seen TRANSFORMERS toys from Hasbro’s 2011 product line, including movie toys and figures based on the TRANSFORMERS PRIME animated series as well as interact with TRANSFORMERS toy designers. BOTCON will also be fans’ first time to see, in person, Hasbro’s new KRE-O line of construction sets based on classic TRANSFORMERS characters and attendees will have the opportunity for a chance to win a limited amount of KRE-O TRANSFORMERS toys before they go on sale. Convention goers can also attend panel discussions and interactive workshops led by TRANSFORMERS experts, purchase exclusive TRANSFORMERS products sold only at this year’s convention and buy, sell or trade TRANSFORMERS toys from hundreds of dealers.
And, as previously announced on the official TRANSFORMERS Facebook page, Hasbro will be inducting film industry legends Michael Bay and Steven Spielberg—the director and executive producer of the blockbuster TRANSFORMERS film franchise—into its TRANSFORMERS Hall of Fame. The second annual TRANSFORMERS Hall of Fame ceremony will take place during BOTCON and TRANSFORMERS: DARK OF THE MOON director, Michael Bay, will be present to accept his honor and share some special surprises with the audience.
To round out the TRANSFORMERS movie experience at BOTCON, Hasbro will be welcoming vehicles seen in the TRANSFORMERS film franchise from Paramount Pictures including OPTIMUS PRIME, BUMBLEBEE, SIDESWIPE, IRONHIDE and AUTOBOT RATCHET. The vehicles will be on display inside the Pasadena Convention Center throughout BOTCON.
As the TRANSFORMERS brand continues its meteoric rise as a premier entertainment brand, convention attendees will be able to experience the wide breadth of TRANSFORMERS entertainment including interactive exhibits and hands-on experiences by the brand’s video game, publishing and animation partners.
Activision will offer BOTCON attendees the opportunity to experience its TRANSFORMERS: DARK OF THE MOON video game. The game thrusts players directly into an original, action-packed prologue storyline to experience the epic battles on Earth between the AUTOBOTS and DECEPTICONS that will shape the events of the summer’s most anticipated blockbuster film.
Electronic Arts (EA) will offer BOTCON attendees the opportunity to be among the first to experience TRANSFORMERS: DARK OF THE MOON for the iPhone®, iPod touch® and iPadTM. The App, which will be available in the iTunes App Store in the coming weeks, is based on the upcoming TRANSFORMERS: DARK OF THE MOON movie, features fast-paced action and explosive robot-based combat. Featuring a dozen levels, gamers can choose to play as one of the franchise’s most popular AUTOBOT characters, OPTIMUS PRIME or BUMBLEBEE, as they fight to defeat the nefarious DECEPTICONS.
The Hub, home of the new animated series TRANSFORMERS PRIME from Hasbro Studios, will offer an inside look at the popular series that just received six Daytime Emmy nominations. BOTCON will host two TRANSFORMERS PRIME panels including a live table read featuring the voice talent from the hit series as well as a Q&A with the producers. The Hub booth at BOTCON will also feature TRANSFORMERS themed photo opportunities, a prize wheel and a “larger than life” OPTIMUS PRIME statue. Members of the TRANSFORMERS PRIME creative team from Hasbro Studios will also be on hand during the convention to interact with attendees.
IDW Publishing will offer fans the opportunity to learn about the latest TRANSFORMERS comic books including exclusive TRANSFORMERS: DARK OF THE MOON comics. BOTCON attendees can interact with the comics' artists and writers and get insider information about new and upcoming TRANSFORMERS series.
Jagex Games Studio will be giving convention attendees an exclusive first look at elements of its upcoming and highly anticipated browser based MMO video game for Western Markets based on the TRANSFORMERS brand. Visitors will be invited into the interactive exhibit to be some of the first to see early design and game elements of this much buzzed about online videogame.
“Interest in TRANSFORMERS is the highest it’s ever been,” said Greg Lombardo, TRANSFORMERS Senior Global Brand Director, Hasbro, Inc. “The live-action film TRANSFORMERS: DARK OF THE MOON is getting a tremendous amount of advance buzz, and TRANSFORMERS PRIME is a huge hit with both longtime fans and a new generation of kids discovering the TRANSFORMERS brand for the first time. BOTCON is all about celebrating both of those groups—the lifelong fans and the new fans—and their love of the TRANSFORMERS brand.”
BOTCON is annually the largest annual official gathering of TRANSFORMERS fans in the world and is open to both TRANSFORMERS diehard and casual fans alike as well as families and children who enjoy the iconic “ROBOTS IN DISGUISE”. This year the convention will be held at the Pasadena Convention Center located at 300 East Green Street in Pasadena, Calif., and will be open to the public on June 4 – 5. Special activities are planned on June 3 for attendees who purchase multi-day packages.
BOTCON general admission sessions will be held on Saturday and Sunday, June 4 and 5. (On Saturday, doors are open from 10 a.m. to 5 p.m.; on Sunday, doors are open from 9:30 a.m. to 3:30 p.m.). Special multi-day packages and exclusive TRANSFORMERS products are available on a limited basis. General admission for adults (13 & up) is $20 and for children (12 & under) is $10. Children ages 4 and under will be admitted for free. Additional information can be found at http://www.BotCon.com or by calling 817-448-9863.
Fans can now find the TRANSFORMERS brand on Facebook at http://www.Transformers.com/Facebook and on Youtube at http://www.Youtube.com/Transformers.
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About the TRANSFORMERS brand
First introduced in 1984 by Hasbro and Takara Tomy, the TRANSFORMERS brand has provided kids with hours of MORE THAN MEETS THE EYE fun with their action figures that convert from robot to vehicles and back again. Legions of kids around the world grew up creating fantastic adventures and battles set on both the planet CYBERTRON and Earth that featured the “good-guy” AUTOBOTS and the “bad-guy” DECEPTICONS. Since then, more than 7500 robots have been introduced in animated TV series, comic books and two live-action feature films. A third film, TRANSFORMERS: DARK OF THE MOON, will be released on July 1, 2011, as the first 3D film in the franchise.
About Hasbro, Inc.
Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.
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