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ACTIVISION SHOWCASES INNOVATIVE SLATE AT E3 2011
Company's Offerings Feature Highly Anticipated Call of Duty®: Modern Warfare®3, Skylanders Spyro's Adventure™ and PROTOTYPE® 2
Invitation-Only Public Beta Test for Groundbreaking
New Online Service Call of Duty® Elite Expected to Begin July 14, 2011
Santa Monica, CA - June 6, 2011 - Activision Publishing, Inc. (Nasdaq: ATVI) is proud to present the latest in immersive entertainment at the 2011 Electronic Entertainment Expo (E3 Expo) taking place at the Los Angeles Convention Center on June 7 - 9, 2011. Activision's newest innovations will be on display in booth number 647 in the South Hall.
Headlining the company's lineup are four key offerings:
·The blockbuster Call of Duty®: Modern Warfare® 3, the most anticipated game of 2011.
·Call of Duty Elite, an innovative online platform built from the ground up for Call of Duty: Modern Warfare 3 that will unite and ignite more than 30 million Call of Duty players worldwide.
·Skylanders Spyro's Adventure™, an entertainment breakthrough that brings the world of toys, video games and the Internet together in an unprecedented way.
·PROTOTYPE® 2, the sequel to 2009's best-selling open-world action video game that continues the experience of becoming a deadly shape-shifting weapon, this time following the game's all-new protagonist Sgt. James Heller as he pursues his ultimate goal - to destroy Alex Mercer!
As the follow up to the biggest opening entertainment launch in history twice, and the most anticipated release of the year, pre-order reservations for Call of Duty: Modern Warfare 3 have already kicked-off at a record-setting pace. Stated Bob McKenzie, senior vice president of merchandising, GameStop, "Last year, Call of Duty: Black Ops became the most pre-ordered title in our history. Already, this year, Call of Duty: Modern Warfare 3 is significantly ahead of that pace. Our customers' response to the reveal of Call of Duty: Modern Warfare 3 has been amazing."
Additionally, Activision announced today that the invitation-only public beta for its innovative new online service, Call of Duty Elite, is expected to begin July 14, 2011. While the full capabilities of the service will not be on display until the launch of Modern Warfare 3, the beta will give users a taste of the experience and allow the service to be tested by gamers currently playing Call of Duty®: Black Ops multiplayer. In its five days since announcement, the beta has already surpassed over 1 million registrants. For more information about Call of Duty Elite, players can visit http://www.callofduty.com.
Eric Hirshberg, CEO of Activision Publishing, said, "We are putting more focus, creativity and investment into every game we make than ever before. By developing deep, connected and engaging experiences we are staying ahead of the innovation curve and offering players unique entertainment experiences. We are particularly excited about our new service Call of Duty Elite, which we believe will reset the bar for multiplayer and create a connected entertainment community around Call of Duty like nothing else in the industry. Many of the service's key features are free to players of all supported Call of Duty titles, which will elevate fans' multiplayer experience beyond anything currently available in the market."
McKenzie added, "GameStop's customers are constantly looking for new and exciting ways to enhance their game playing experience. The Call of Duty Elite service is a win for gamers with new services like social networking components and access to great DLC, but without changing key game functionality like multiplayer access. We are pleased to have an additional Call of Duty product for our customers during the Nov. 8 launch of the highly anticipated sequel Modern Warfare 3."
Activision's E3 Slate Includes:
Call of Duty: Modern Warfare 3 - Co-developed by Infinity Ward and Sledgehammer Games, Modern Warfare® 3 is set in a world on the edge of annihilation as Makarov and his terrorist organization unleash destruction and chaos across the globe. Playing as a member of several special-forces units and armed with the most advanced weaponry, players work with Delta operators and reunite with familiar characters to enter a dangerous game of cat-and-mouse as they race across the globe to stop a mad man before it's too late. Modern Warfare 3 advances the 60 fps Modern Warfare tech to deliver exhilarating, action-packed experiences across Single Player, Special Ops and Online Multiplayer modes.
Call of Duty Elite - Designed from the ground up to integrate with Call of Duty: Modern Warfare 3, Call of Duty Elite gives players unprecedented control over their multiplayer experience, transforming it into a true social experience. The innovative online service ups the ante of any free service by offering a range of innovations on well-established multiplayer features, such as leaderboards, heat maps, and rich player data. Several other Elite features are completely new to the industry. For example, with Elite's new Groups feature players can join custom groups based on their likes, interests, or affiliations, and then have those groups follow you directly into the game. Additionally, players can customize weapons, attachments and perks and push them directly into the game menu. Those gamers who want to continue to play multiplayer out of the box, or purchase downloadable content à la carte throughout the year can continue to do so.
Skylanders Spyro's Adventure - Skylanders Spyro's Adventure is an innovative new universe that brings the world of toys, video games and the Internet together in an unprecedented way. Through an inventive use of technology, players use the Portal of Power™ to bring their toys to life in a mystical new universe called Skylands. The Skylanders come to life inside the game across multiple gaming platforms including console, handheld and mobile devices and on the web, remembering achievements and level-ups wherever they go. The starter pack will include the game, three Skylanders figures and the Portal of Power™. The starter pack lets players experience the full adventure but there will be more than 30 other characters which further expand and enhance the experience. (Developed by Toys for Bob for the Wii™ and Nintendo 3DS™, Xbox 360™ video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Windows PC, mobile devices; not yet rated by the ESRB).
PROTOTYPE 2 - PROTOTYPE 2 takes the unsurpassed carnage of the original PROTOTYPE and continues the experience of becoming the ultimate shape-shifting weapon. As the game's all-new infected protagonist - Sgt. James Heller - players will cut a bloody swath through the wastelands of post-viral New York Zero (NYZ) as they build up a genetic arsenal of deadly biological weapons and abilities, and hunt and consume their way toward the ultimate goal...to kill Alex Mercer. For more information, please visit http://www.facebook.com/Prototype. (Developed by Radical Entertainment for Xbox 360™, PlayStation®3 system and Windows PC; not yet rated by the ESRB.)
Spider-Man™: Edge of Time - Playing the roles of Amazing Spider-Man and Spider-Man 2099, Spider-Man: Edge of Time propels gamers on a high-octane, adrenaline-fueled adventure in which the two versions of the heroic web-slinger must urgently work together across time to save each other and prevent a disaster that ultimately leads to the death of Amazing Spider-Man. Against the backdrop of a rich, tightly crafted narrative by acclaimed Marvel veteran Peter David, the game features two individual timelines evolving in parallel and narratively-driven "cause-and-effect" moments, uniquely utilizing "picture-in-picture" moments where the actions of one Spider-Man have immediate effects on the other Spider-Man and his surroundings. For more information, please visit http://www.facebook.com/HeroHQ. (Developed by Beenox for Xbox 360™, PlayStation®3 system, Wii, and Nintendo 3DS™; developed by Other Ocean for Nintendo DS™; not yet rated by the ESRB.)
X-Men™ Destiny - In X-Men Destiny, players control the fate of one of three brand-new mutant characters forced to choose between saving humanity or ensuring its destruction. The game allows players to customize the path, powers and development of their character and to decide their role in the mutant cause alongside, or against, some of Marvel's greatest X-Men franchise characters. Gamers will evolve their mutant skills through a unique upgrade system that allows them to choose how they will mix and match the powers from their favorite X-Men and Brotherhood characters, then engage in fast and furious combat against a variety of opponents bent on defending their beliefs. For more information, please visit http://www.facebook.com/HeroHQ. (Developed by Silicon Knights for Xbox 360™, PlayStation®3 system, and Wii; developed by Other Ocean for Nintendo DS™; not yet rated by the ESRB.)
The Transformers™: Dark of the Moon video game thrusts players directly into an original prologue storyline to experience the epic battles on Earth that will shape the events of the upcoming blockbuster film. Armed with a new gameplay mechanic called Stealth Force™, fans will be able to instantly convert to a third, hybrid state that combines the weapons and firepower of Robot Mode with the agility and maneuverability of Vehicle Mode. Set in unique environments around the world such as the Jungles of Central America, Siberian military facilities, Urban Cityscapes and more, the game lets players assume the roles of a diverse roster of favorite TRANSFORMERS characters from the movie through a heart-pounding campaign to save mankind. (Developed by High Moon for Xbox 360™ and PlayStation®3 system; developed by Behaviour Interactive for Wii, Nintendo 3DS™, and Nintendo DS™; rated "T" for Teen on Xbox 360™ and PlayStation®3 system and "E10+" on Wii, Nintendo 3DS™, and Nintendo DS™ by the ESRB.)
Wappy Dog - The next evolution of virtual pets arrives on the Nintendo DS™ family of handheld systems this holiday season in Wappy Dog, a toy puppy that interacts with the player through the Nintendo DS. Wappy Dog engages young gamers to raise their very own puppy in both the real and virtual worlds and teach it cool tricks, play mini-games together and even converse! Each pet is a fully personalized experience, enabling players to determine their pet's constantly evolving skills with every interaction and customize both the in-game version and physical dog with different colors and accessories. For more information, please visit http://www.WappyDog.com. (Developed by SEGA TOYS for the Nintendo DS™; not yet rated by the ESRB.)
For assets and more information on Activision's E3 videogame line-up, please visit Activision's press center.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, increased concentration of titles, shifts in consumer spending trends, the impact of the current macroeconomic environment and market conditions within the video game industry, Activision Publishing's ability to predict consumer preferences, including in specific genres such as first-person action and preferences among competing hardware platforms, the seasonal and cyclical nature of the interactive game market, changing business models including digital and used games, competition, including from used games and other forms of entertainment, possible declines in software pricing, product returns and price protection, product delays, adoption rate and availability of new hardware (including peripherals) and related software, rapid changes in technology, industry standards, litigation risks and associated costs, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit http://www.marvel.com.
About Sega Toys Co., Ltd.
Sega Toys Co., Ltd. is a subsidiary of Sega Sammy Holdings Inc. and a toy company of design, manufacture, marketing and selling of edutainment toys, character licensed toys and interactive electronics products including POO-CHI™, Beena™, O-CHA KEN™(Tea Dog), idog™, Brain Trainer™, HOME STAR™, Grand Pianist, BAKUGAN™ and Jewelpet™. The company was founded in 1991 and is based in Tokyo, Japan. More information about SegaToys can be found at http://www.segatoys.co.jp.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.
Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.
"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.
Wii, Nintendo DS and Nintendo 3DS are trademarks of Nintendo.
MARVEL, Spider-Man, X-Men and all related characters: TM & © 2011 Marvel Entertainment, LLC and its subsidiaries. Licensed by Marvel Characters B.V. http://www.marvel.com. Game © 2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.
Call of Duty and Modern Warfare are registered trademarks of Activision Publishing, Inc.
All other trademarks and trade names are the properties of their respective owners.
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OFFICIAL TRANSFORMERS FAN CONVENTION ATTENDEES WILL HAVE THE OPPORTUNITY TO DESIGN THEIR OWN TRANSFORMERS CHARACTER, MEET THE DEVELOPMENT TEAM, AND PRE-REGISTER FOR BETA FANS’ WAIT FOR THE NAME AND EARLY DETAILS OF THE UPCOMING MMO IS OVER
CAMBRIDGE, UK – JUNE 2, 2011 – Jagex Games Studio, one of the largest independent games developers and publishers in the world,today announced the much anticipated name; TRANSFORMERS UNIVERSE for the upcoming MMO based on the iconic TRANSFORMERS brand from Hasbro, Inc. as well as plans to attend TRANSFORMERS BotCon 2011, the official TRANSFORMERS fan convention, to unveil their vision for the browser based MMO for the Western World markets.
Visitors to BotCon will be the first to see the graphical style and direction for the game and be able to see firsthand how the Jagex development team is working with Hasbro to create the look and feel of it through live concept art and animation demonstrations at the Jagex booth.
The Jagex booth will offer fans a chance to meet and engage with members of the development team, and watch exclusive video footage of how a TRANSFORMERS character is developed in-game.
Those visiting the booth will also have the unique opportunity to design their own TRANSFORMERS character from in-game assets and take away a printed copy of their AUTOBOT or DECEPTICON creation. The ability to design and customise your own TRANSFORMERS character will be a key feature in the game and fans will be getting a first taste of what they can look forward to from this new MMO.
Jagex will also be welcoming the TRANSFORMERS community to contribute their thoughts and opinions about AUTOBOTS and DECEPTICONS in the video area of the booth, where the first battle for supremacy will begin. Who will come out on top?
Mark Gerhard, CEO at Jagex Games Studio, commented: “BotCon is the world’s premier destination for TRANSFORMERS enthusiasts and, with so many loyal fans gathered together in one place, it’s the natural event to unveil the very first details of TRANSFORMERS UNIVERSE. It will be great to meet the TRANSFORMERS fans in person and we are especially excited about offering them the chance to design their own TRANSFORMERS character, which will be a key feature of the game when it launches next year.”
Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro, commented: “The unveiling of some of the first details of TRANSFORMERS UNIVERSE from Jagex at BotCon, where Hasbro celebrates all elements of our hugely popular TRANSFORMERS brand, is an extremely exciting prospect for both Hasbro and the dedicated fanbase attending. We are delighted to welcome Jagex to the show and are sure that what the fans will able to see, participate in and take away from their experience at the Jagex booth will make them as excited about the upcoming MMO as we at Hasbro are.”
TRANSFORMERS BotCon runs from the 3rd – 5th June at the Pasadena Convention Centre, California. The Jagex booth can be found in the Main Conference Hall.
To register interest in TRANSFORMERS UNIVERSE, fans can now visit:http://www.transformersuniverse.com
In the mobile version of Transformers: Dark of the Moon, players step into the giant metal feet of Optimus Prime or Bumblebee as they battle their way through 14 levels of misguided but lovable Decepticons. It sounds just like the movie! Ops and Bee can transform into their vehicle modes at will, taking advantage of what little stealth is afforded by being a giant blue and red truck or a gleaming yellow sports car. Along the way they'll upgrade their weapons, because it seems like the sort of thing a game like this should offer.
FOR IMMEDIATE RELEASE
HASBRO CELEBRATES ITS TRANSFORMERS BRAND AS “ROBOTS IN DISGUISE” INVADE PASADENA FOR 17th ANNUAL TRANSFORMERS CONVENTION
TRANSFORMERS Fans From Around the World to Experience “MORE THAN MEETS THE EYE” Brand Exhibition Of The Epic Global Entertainment Franchise
PAWTUCKET, R.I. (May 31, 2011) – Thousands of fans from around the world will celebrate the enduring popularity of the iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS), as the 2011 TRANSFORMERS fan convention known as “BOTCON” returns to Pasadena on June 4-5. Less than a month before the highly anticipated debut of the new Paramount Pictures film TRANSFORMERS: DARK OF THE MOON, Hasbro, in partnership with The TRANSFORMERS Collectors’ Club, will be offering opportunities to engage in and learn about the TRANSFORMERS brand that can only be experienced at BOTCON.
Attendees will be able to preview upcoming and yet-to-be seen TRANSFORMERS toys from Hasbro’s 2011 product line, including movie toys and figures based on the TRANSFORMERS PRIME animated series as well as interact with TRANSFORMERS toy designers. BOTCON will also be fans’ first time to see, in person, Hasbro’s new KRE-O line of construction sets based on classic TRANSFORMERS characters and attendees will have the opportunity for a chance to win a limited amount of KRE-O TRANSFORMERS toys before they go on sale. Convention goers can also attend panel discussions and interactive workshops led by TRANSFORMERS experts, purchase exclusive TRANSFORMERS products sold only at this year’s convention and buy, sell or trade TRANSFORMERS toys from hundreds of dealers.
And, as previously announced on the official TRANSFORMERS Facebook page, Hasbro will be inducting film industry legends Michael Bay and Steven Spielberg—the director and executive producer of the blockbuster TRANSFORMERS film franchise—into its TRANSFORMERS Hall of Fame. The second annual TRANSFORMERS Hall of Fame ceremony will take place during BOTCON and TRANSFORMERS: DARK OF THE MOON director, Michael Bay, will be present to accept his honor and share some special surprises with the audience.
To round out the TRANSFORMERS movie experience at BOTCON, Hasbro will be welcoming vehicles seen in the TRANSFORMERS film franchise from Paramount Pictures including OPTIMUS PRIME, BUMBLEBEE, SIDESWIPE, IRONHIDE and AUTOBOT RATCHET. The vehicles will be on display inside the Pasadena Convention Center throughout BOTCON.
As the TRANSFORMERS brand continues its meteoric rise as a premier entertainment brand, convention attendees will be able to experience the wide breadth of TRANSFORMERS entertainment including interactive exhibits and hands-on experiences by the brand’s video game, publishing and animation partners.
Activision will offer BOTCON attendees the opportunity to experience its TRANSFORMERS: DARK OF THE MOON video game. The game thrusts players directly into an original, action-packed prologue storyline to experience the epic battles on Earth between the AUTOBOTS and DECEPTICONS that will shape the events of the summer’s most anticipated blockbuster film.
Electronic Arts (EA) will offer BOTCON attendees the opportunity to be among the first to experience TRANSFORMERS: DARK OF THE MOON for the iPhone®, iPod touch® and iPadTM. The App, which will be available in the iTunes App Store in the coming weeks, is based on the upcoming TRANSFORMERS: DARK OF THE MOON movie, features fast-paced action and explosive robot-based combat. Featuring a dozen levels, gamers can choose to play as one of the franchise’s most popular AUTOBOT characters, OPTIMUS PRIME or BUMBLEBEE, as they fight to defeat the nefarious DECEPTICONS.
The Hub, home of the new animated series TRANSFORMERS PRIME from Hasbro Studios, will offer an inside look at the popular series that just received six Daytime Emmy nominations. BOTCON will host two TRANSFORMERS PRIME panels including a live table read featuring the voice talent from the hit series as well as a Q&A with the producers. The Hub booth at BOTCON will also feature TRANSFORMERS themed photo opportunities, a prize wheel and a “larger than life” OPTIMUS PRIME statue. Members of the TRANSFORMERS PRIME creative team from Hasbro Studios will also be on hand during the convention to interact with attendees.
IDW Publishing will offer fans the opportunity to learn about the latest TRANSFORMERS comic books including exclusive TRANSFORMERS: DARK OF THE MOON comics. BOTCON attendees can interact with the comics' artists and writers and get insider information about new and upcoming TRANSFORMERS series.
Jagex Games Studio will be giving convention attendees an exclusive first look at elements of its upcoming and highly anticipated browser based MMO video game for Western Markets based on the TRANSFORMERS brand. Visitors will be invited into the interactive exhibit to be some of the first to see early design and game elements of this much buzzed about online videogame.
“Interest in TRANSFORMERS is the highest it’s ever been,” said Greg Lombardo, TRANSFORMERS Senior Global Brand Director, Hasbro, Inc. “The live-action film TRANSFORMERS: DARK OF THE MOON is getting a tremendous amount of advance buzz, and TRANSFORMERS PRIME is a huge hit with both longtime fans and a new generation of kids discovering the TRANSFORMERS brand for the first time. BOTCON is all about celebrating both of those groups—the lifelong fans and the new fans—and their love of the TRANSFORMERS brand.”
BOTCON is annually the largest annual official gathering of TRANSFORMERS fans in the world and is open to both TRANSFORMERS diehard and casual fans alike as well as families and children who enjoy the iconic “ROBOTS IN DISGUISE”. This year the convention will be held at the Pasadena Convention Center located at 300 East Green Street in Pasadena, Calif., and will be open to the public on June 4 – 5. Special activities are planned on June 3 for attendees who purchase multi-day packages.
BOTCON general admission sessions will be held on Saturday and Sunday, June 4 and 5. (On Saturday, doors are open from 10 a.m. to 5 p.m.; on Sunday, doors are open from 9:30 a.m. to 3:30 p.m.). Special multi-day packages and exclusive TRANSFORMERS products are available on a limited basis. General admission for adults (13 & up) is $20 and for children (12 & under) is $10. Children ages 4 and under will be admitted for free. Additional information can be found at http://www.BotCon.com or by calling 817-448-9863.
Fans can now find the TRANSFORMERS brand on Facebook at http://www.Transformers.com/Facebook and on Youtube at http://www.Youtube.com/Transformers.
# # #
About the TRANSFORMERS brand
First introduced in 1984 by Hasbro and Takara Tomy, the TRANSFORMERS brand has provided kids with hours of MORE THAN MEETS THE EYE fun with their action figures that convert from robot to vehicles and back again. Legions of kids around the world grew up creating fantastic adventures and battles set on both the planet CYBERTRON and Earth that featured the “good-guy” AUTOBOTS and the “bad-guy” DECEPTICONS. Since then, more than 7500 robots have been introduced in animated TV series, comic books and two live-action feature films. A third film, TRANSFORMERS: DARK OF THE MOON, will be released on July 1, 2011, as the first 3D film in the franchise.
About Hasbro, Inc.
Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.
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