HASBRO AND JAGEX ENTER STRATEGIC DEVELOPMENT AGREEMENT
TO CREATE NEW TRANSFORMERS ONLINE GAME
Iconic AUTOBOTS and DECEPTICONS Set to Battle Online in 2012
PAWTUCKET, R.I. – March 14, 2011 – Hasbro, Inc. (NASDAQ: HAS) announced today that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the globally iconic TRANSFORMERS brand. Under the agreement, the two companies are slated to launch the TRANSFORMERS online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.
Jagex, based in the United Kingdom, is one of the largest independent game developers and publishers in the world with a dedicated global user base of millions playing its more than 40 online games. The company's flagship game, RuneScape, is the world's most popular free-to-play MMOG.
“Hasbro’s decision to align with Jagex speaks to the quality of their award-winning development and publishing team that boasts an outstanding track record of delivering innovative and fun online games capable of reaching millions of gamers across the globe,” said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. “We are extremely excited to create a dream team that combines TRANSFORMERS brand stewards with Jagex development experts to deliver an epic TRANSFORMERS gaming experience to fans in 2012.”
“TRANSFORMERS is one of the most iconic brands in the world and we are delighted to team up with Hasbro in order to bring our shared vision to reality,” said Mark Gerhard, CEO at Jagex Games Studio. “There is a huge appetite for an online TRANSFORMERS game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game that TRANSFORMERS fans will find irresistible.”
The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” action to legions of fans around the world for more than 25 years. As one of the hottest global entertainment properties, TRANSFORMERS captures excitement through action figure play, movies, television, digital gaming, comics, and more.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Jagex Games Studio is a multi-award winning games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games and is the largest independent games developer and publisher in the UK.
Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com
In addition to RuneScape, Jagex self-publishes games on its games portal Jagex.com, and has released a series of successful iPhone games including BounceDown, StarCannon, and Miner Disturbance. Jagex also acts as a third-party publisher for likeminded developers, publishing titles such as the real-time strategy game War of Legends and the iPhone title Undercroft.
It's the figure many wanted, but it's certainly not to the scale that many expected. The toy galleries of Seibertron.com have been updated with an internet UK exclusive, War For Cybertron Starscream. This figure is a repaint of Cybertron Legends Class Starscream, in the appropriate video game colors. Sadly, the figure doesn't fit too well with the current War For Cybertron toys, but will make a grand addition to any Seeker collection. One can hope for a Deluxe release by Hasbro or third party company of Cybertronian Starscream and his seeker pals Skywarp and Thundercracker, but only time will tell! For now, check out this version of Starscream by clicking the link or picture below!
G4TV has posted an interview with High Moon Studio's Sean Miller, the game director for Transformers DOTM the video game. The game is described as a prologue that helps to set up characters and situations for the upcoming movie. Players will take the form of both Autobots and Decepticons in a single campaign story with levels built around certain characters. They also discuss the new "Stealth Force" system, which is basically a way to deploy various weapons without having to constantly switch between robot and vehicle modes. The interview can be viewed here, or watch it below!
Gamespot has uploaded an exclusive second Transformers DOTM video game trailer to their YouTube account. The trailer clocks in at a healthy 1 minute and 20 seconds, and gives us very clear view of a certain winged character everyone's been speculating about.
The Transformers DOTM video game is being developed by the same team who brought us Transformers: War for Cybertron, High Moon Studios. The game, which is said to be a prequel to the movie, is scheduled for release on June 14th, 2011.
As we saw early last year in the months leading up to it's release, the concept artists from High Moon Studios created some truly stunning concept artwork that helped to redefine the home planet and character design of the Autobots and Decepticons for the Transformers: War for Cybertron video game. In appreciation for their amazing work, the five primary artists for the game have been given a dedicated gallery show at the Gnomon Gallery in Hollywood, California. The show will not only spotlight their work from War for Cybertron, but will also feature some of their other personal work. The show opened on March 5th but no word yet from the gallery on how long their work will be on display-we expect that information soon though and will let you know.
To read more about this very cool show or get directions so you can see this work in person, check out the Gnomon Gallery website here.
TRANSFORMERSTM: DARK OF THE MOONTM VIDEO GAME SETS THE STAGE IN THE ULTIMATE BATTLE FOR EARTH
New Game to Feature an Original Prologue Storyline to Upcoming Film and Debut In-Game 'Stealth Force' Conversion Mode
Santa Monica, CA - February 14, 2011 - The next colossal entry in the TRANSFORMERS saga on Earth is on the way as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Transformers: Dark of the Moon is in development by the critically acclaimed developers at High Moon Studios. Based on Hasbro's legendary TRANSFORMERS property and featuring a brand-new 'Stealth Force' conversion mode, the game thrusts players directly into an original prologue storyline to experience the ultimate battle between the AUTOBOTSTM and DECEPTICONSTM that leads into the summer's most anticipated blockbuster film and reveals another face of evil, SHOCKWAVE.
"We couldn't be more excited to expand on the epic movie universe in the Transformers: Dark of the Moon game, and allow fans to experience the gripping events and backstories that occur right before the upcoming film," said Paul Wright, Head of Marketing for Licensed Properties, Activision Publishing. "The immensely talented group at High Moon Studios are huge fans of the property, and they are thrilled to unveil some new characters from the movie while introducing Stealth Force gameplay that lets players convert to a third form beyond robot and vehicle modes to defeat their enemies in more ways than ever before."
"Activision continues to deliver outstanding video games based on Hasbro's iconic TRANSFORMERS brand," said Mark Blecher, SVP of Digital Media and Gaming, Hasbro. "We're thrilled to deliver the Transformers: Dark of the Moon prologue video game to TRANSFORMERS fans around the world in anticipation of the film."
The Transformers: Dark of the Moon game allows players to fight through the epic battles on Earth that will shape the events of the upcoming film. Armed with a brand-new gameplay mechanic, fans will harness the power of Stealth Force to instantly convert to a third, hybrid state that combines the weapons and firepower of robot mode with the agility and maneuverability of vehicle mode. Set in unique environments around the world such as the Jungles of South America, Siberian military facilities, Detroit Cityscapes and more, the game lets players assume the roles of a diverse roster of everyone's favorite TRANSFORMERS from the movie through a heart-pounding campaign to save mankind. Additionally, fans can play the game with or against their friends through intense, online multiplayer game modes as their favorite iconic characters.
The Transformers: Dark of the Moon video game is currently in development by High Moon Studios for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system. Behaviour Interactive is developing distinct versions for the WiiTM system, Nintendo DSTM and Nintendo 3DSTM hand-held systems.
Paramount Pictures will release the Transformers: Dark of the Moon movie nationwide on July 1, 2011.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
A poster for the upcoming Transformers: Dark of the Moon video game has been added to Activision's Transformers Game facebook page. The poster features DOTM's new lead villain, Shockwave! The game, which acts as a prequel to the movie, is being developed by High Moon Studios(the same team behind Transformers: War for Cybertron)and is scheduled for release on June 14th, 2011.
Seibertron staff members - Seibertron & Counterpunch are at Toy Fair 2011, New York to bring you the latest updates regarding Transformers toys as well as related products information.
Transformers Dark Of The Moon Live Action Movie
- TF3 has a much deeper Transformers / robot story
- Much more serious tone, slapstick humor gone/reduced
- Filmed in 3d, tailor made for 3D
Transformers Dark of the Moon Movie Toys launch May 16th
Mechtech (regular line) - Cyberverse (expanded world Scouts / Legends) - Robo Power
Mechtech weapons are interchangeable across all core figures, combination play for more power
- Cyberverse - Collect the World!
- Cyberverse Legion wave 1 - Topsin, Sideswipe, Bumblebee, Crankcase
Commander wave (similar to scouts) - Ironhide and Optimus Prime, Megatron, Sentinel Prime (over 30 figures to collect in the Cyberverse world)
Starscream with triple changing vehicle
- Voyager Megatron mack truck, new Ironhide, new Voyager Optimus Prime, wave 2 Shockwave
- Leader class Sentinel Prime (firetruck), Leader Bumblebee w/ lights and sounds, Leader Class Ironhide
- Ultimate Optimus Prime stands over 22" tall, Peter Cullen voice
- Human Alliance Stealth Bumblebee (black) with Sam
Skids with Elita-1 and Sgt Epps
HA Basic Spike Witwicky & Backfire, Ice Pick (snowmobile) with Sgt. Chaos
- Bumblebee with triple changing vehicle
- Autobot Ark with Roller - Ark converts into Battle Station playset (fall launch)
Kre-o Transformers (building blocks)
* product innovation
* quality bricks
* Hasbro's best brands
* what better brand to launch with than Transformers?
* 2 IN 1 PLAY robot and vehicle, action figure innovation to mini-figure design (looks like an Optimus Prime and Megatron mini-figures), 28 "Kreons" to collect
* Bumblebee 300 pieces comes with Bumblebee, Red Alert and Spike Witwicky
* Starscream 300 pieces
* Optimus Prime - Optimus Prime, Bluestreak, Skywarp and 2 additional Kreons.
Transformers Rescue Bots (part of Playskool Heroes)
- Blades (helicopter), Chase (police car), Heatwave (firetruck), Boulder (constructicon vehicle), Bumblebee, and Optimus Prime
Transformers DOTM - Activision Video Game
- High Moon Studios is developing DOTM game
Showed us a sneak peak, looks pretty good
Robo Power segment
- Activators and Go-Bots
- Robo Fighters - Starscream, Ironhide with flip up armor
- Revving Robots Optimus Prime
Transformers Role Play products
- Energon shock sword
- Optimus Prime Cyber Blaster
- Real D 3D Bumblebee and Optimus Prime masks
Speed Stars and Stealth Force
- Stealth Mini Chargers
- Stealth Force Bumblebee
Transformers Prime toys
- Prime deluxe wave 1 - Bumblebee, Arcee, Starscream
- Entertainment Pack with deluxe Prime and Megatron with 3 kids from show - includes DVD w/ episode
Transformers Prime Animation
- Female Decepticon going to be in TF Prime (didn't specify who)
- May 16th Movie Toys launch worldwide
- June 2 - 5th BotCon
- July 1st TF:DOTM
- July 21 - 24th San Diego Comic-Con
- Prime First Edition toys launch late fall
Stay tuned to Seibertron as we will upload photos and videos of Toy Fair 2011 pretty soon.
Amazon.com has posted the release date for the upcoming Transformers: Dark of the Moon video game by Activsion. The game is scheduled for release on June 14th, 2011, a couple of weeks prior to the theatrical release. They have listings for all three major consoles: PS3, Xbox 360, and Nintendo Wii.
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