Transformers fans - you did an amazing job voting on the first five questions of the Fan Built Bot Poll, but our designers still need more information! We have four more important questions we need your votes on. Remember to vote every day! Voting will close end of day on May 17, 2013!

IMPORTANT BULLETIN! HASBRO'S "TRANSFORMERS FAN BUILT BOT" POLL ENTERS CRUCIAL FINAL PHASE
Fans Helped Design a New Transformers Character…Now They Must Help Name It and More!

The first round of voting is complete in the Fan Built Bot poll, which for the first time in history allows fans of the Hasbro, Inc. TRANSFORMERS brand to help create a new TRANSFORMERS character that will be forever added to the TRANSFORMERS world. In anticipation of the TRANSFORMERS’ brand 30th anniversary in 2014, the “Fan Built Bot” Poll now enters its second and final voting phase, allowing fans to select the Fan Built TRANSFORMERS character's name, gender, origin and specialty!

Hasbro's designers are busy reviewing the fan choices from the first phase of the poll and designing the visual look of the new TRANSFORMERS character that will be introduced into the brand's rich lore, and will be produced as an action figure in next year's "TRANSFORMERS Thrilling 30" anniversary line. Voting on the four new questions begins today at TRANSFORMERS.COM/vote, and fans are encouraged to vote every day until this round of polling closes on May 17th.

The results of both rounds of the poll will be announced by Hasbro at this year’s Comic-Con International in San Diego, as part of the official kick-off to Hasbro’s TRANSFORMERS “Thrilling 30” anniversary celebration. While results of the first round of voting are a tightly held secret, a careful reading of Round 2's questions may provide some hints. "We're not prepared to say which alt-mode won the polling in round one," said Jay Duke, vice president of the TRANSFORMERS brand at Hasbro. “But a close reading of the name choices may provide a hint at what we’re designing. Stay tuned to find out more!"

For further information visit the official polling page at TRANSFORMERS.COM/vote as well as the TRANSFORMERS Facebook page at Facebook.com/Transformers.

Hasbro Reports Growth for the First Quarter 2013

Revenues, Operating Profit and Earnings Per Share Increase Year-over-Year Absent Charges

• Net revenues increased 2% to $663.7 million for the first quarter 2013 versus $648.9 million for the first quarter 2012; U.S. and Canada segment up 4%; International segment flat; Entertainment and Licensing segment up 5%;
• Operating Profit increased 47% to $39.6 million, excluding $28.9 million in charges associated with restructuring actions in 2013 and $11.1 million in 2012;
• Net earnings increased 30% to $6.6 million or $0.05 per diluted share, excluding the restructuring charges and favorable tax adjustments of $5.5 million in the first quarter 2013 and restructuring charges in 2012;
• As reported, first quarter 2013 net loss of $6.7 million, or ($0.05) per diluted share compared to a first quarter 2012 net loss of $2.6 million, or ($0.02) per diluted share;
• The Games, Girls and Preschool categories grew in the quarter;
• Growth across vast majority of Franchise Brands; Greater than 30% revenue growth in MY LITTLE PONY, MAGIC: THE GATHERING and PLAY-DOH; MARVEL up more than 20%.

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the first quarter 2013. Net revenues for the quarter increased 2% to $663.7 million compared to $648.9 million in 2012. First quarter 2013 net revenues include a negative $3.3 million impact of foreign exchange.

As reported, the net loss for the first quarter 2013 was $6.7 million, or ($0.05) per diluted share compared to a net loss of $2.6 million, or ($0.02) per diluted share, in 2012. The first quarter 2013 was a 13-week period compared to the first quarter 2012 which was a 14-week period.

As adjusted, net earnings for the first quarter 2013 increased 30% to $6.6 million, or $0.05 per diluted share. This excludes pre-tax charges of $28.9 million, or $0.14 per diluted share, associated with previously disclosed restructuring actions as well as favorable tax adjustments of $5.5 million, or $0.04 per diluted share. First quarter 2012 net earnings were $5.1 million, or $0.04 per diluted share, excluding $11.1 million, or $0.06 per diluted share, of restructuring charges.

"We entered 2013 with a heightened focus on our brands, organization and profitability, and delivered a good start to the year. In the first quarter, our global Hasbro teams generated revenue growth and strong underlying profitability growth," said Brian Goldner, Hasbro's President and Chief Executive Officer. "We are creating innovative consumer experiences across our brand blueprint globally while improving efficiencies and focus throughout our business. Our emerging markets continued to post double-digit revenue gains while the U.S. and Canada team delivered another quarter of revenue growth backed by profitability improvement. The re-invention of our Games business led to another quarter of revenue growth in the Games category while brand innovation and new initiatives delivered gains in the Girls and Preschool categories."

Cost Savings Initiative
As previously announced, the Company is undertaking a cost savings initiative designed to better align resources and costs while targeting $100 million in annual savings by 2015.

During the first quarter 2013, the Company incurred $28.9 million in pre-tax charges, or $0.14 per diluted share, associated with this initiative. The Company currently expects full year charges of $30 to $35 million, prior to potential pension charges. Potential pension charges could be up to $10 million dependent on the type of benefit payments pension participants request during the remainder of 2013.

Gross savings for 2013 are now expected to be $45 to $48 million, resulting in expected net savings of $13 to $15 million for the full-year, prior to potential pension charges.

Note: 2013 restructuring charges are primarily in Corporate and Eliminations. $1.7 million is in the Entertainment and Licensing segment. See attached table: Supplemental Financial Data, Restructuring Charges.

U.S. and Canada segment net revenues increased 4% to $342.1 million compared to $329.0 million in 2012. The results reflect growth in the Girls and Games categories. The U.S. and Canada segment reported 162% growth in operating profit to $37.7 million compared to $14.4 million in 2012.

International segment net revenues were essentially flat at $289.8 million compared to $289.7 million in 2012. Net revenues in the International segment grew 1% excluding a negative $3.0 million impact of foreign exchange. Revenues in the International segment reflect growth in Latin America and Asia Pacific as well as the Games, Girls and Preschool categories. The International segment reported an operating loss of $4.5 million compared to an operating loss of $5.1 million in 2012.

Entertainment and Licensing segment net revenues increased 5% to $30.8 million compared to $29.3 million in 2012. The segment primarily benefited from the sale of television programming. The Entertainment and Licensing segment reported an operating profit of $5.3 million compared to $7.7 million in 2012.

For the first quarter 2013, net revenues in the Boys category decreased 20% to $242.8 million. MARVEL, NERF and G.I. JOE product revenues grew in the quarter, while several brands faced difficult comparisons with the first quarter 2012.

The Games category continued its positive momentum from year end, posting 26% revenue growth in the first quarter 2013 versus last year. Games that grew in the quarter include MAGIC: THE GATHERING products, Boys Action Gaming with ANGRY BIRDS STAR WARS and TRANSFORMERS games, the re-invention of TWISTER with the TWISTER RAVE line in Girls Gaming and MONOPOLY which was led by a tremendously successful global campaign to "Save Your Token."

The Girls category also continued its year-end growth trend, increasing 23% in the quarter. FURBY, MY LITTLE PONY and ONE DIRECTION products contributed to the year-over-year gains.
The Preschool category also grew in the first quarter, increasing 8% to $75.2 million. PLAY-DOH and PLAYSKOOL HEROES brands continued to grow in the quarter.

Dividend and Share Repurchase

On February 6, 2013, Hasbro declared a quarterly cash dividend of $0.40 per common share, an increase of $0.04 per share, or 11%, from the previous quarterly dividend of $0.36 per common share. The dividend will be payable on May 15, 2013 to shareholders of record at the close of business on May 1, 2013.

During the first quarter 2013, the Company repurchased a total of 519,600 shares of common stock at a total cost of $20.2 million and an average price of $38.81 per share. At quarter end, $107.1 million remained available in the current share repurchase authorization.

Hasbro will webcast its first quarter 2013 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast, please go to http://investor.hasbro.com. The replay of the call will be available on Hasbro's web site approximately 2 hours following completion of the call. Additionally, presentation slides associated with today's conference call are available on Hasbro's website at http://investor.hasbro.com.


About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies," is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens" and was named in the top 10 of the Civic 50 for its efforts to improve the quality of life in the communities where it does business. Learn more at www.hasbro.com.

© 2013 Hasbro, Inc. All Rights Reserved.

HAS-E

Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company's potential performance in the future, including with respect to its planned cost savings initiative and profitability, and the Company's ability to achieve its other financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, develop, produce, manufacture, source and ship new and continuing products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to profitably recover the Company's development, manufacturing, marketing, royalty and other costs; (ii) global economic conditions, including recessions, credit crises or other economic shocks or downturns affecting the United States, Europe or any of the Company's other markets which can negatively impact the retail and/or credit markets, the financial health of the Company's retail customers and consumers, and consumer and business confidence, and which can result in lower employment levels, less consumer disposable income, and lower consumer spending, including lower spending on purchases of the Company's products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) potential difficulties or delays the Company may experience in implementing cost savings and efficiency enhancing initiatives in an effective manner; (v) other economic and public health conditions in the markets in which the Company and its customers and suppliers operate which impact the Company's ability and cost to manufacture and deliver products, such as higher fuel and other commodity prices, higher labor costs, higher transportation costs, outbreaks of disease which affect public health and the movement of people and goods, and other factors, including government regulations, which can create potential manufacturing and transportation delays or impact costs; (vi) currency fluctuations, including movements in foreign exchange rates, which can lower the Company's net revenues and earnings, and significantly impact the Company's costs; (vii) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company's customers or changes by the Company's customers in their purchasing or selling patterns; (viii) greater than expected costs, or unexpected delays or difficulties, associated with The Hub TV Network, the Company's joint venture television network with Discovery Communications, LLC, Hasbro Studios, or the creation of new content to appear on The Hub TV Network and elsewhere; (ix) consumer interest in and acceptance of The Hub TV Network, and programming created by Hasbro Studios, and other factors impacting the financial performance of the network and Hasbro Studios; (x) the inventory policies of the Company's retail customers, including retailers' potential decisions to lower the inventories they are willing to carry, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half and fourth quarter of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve tight and compressed shipping schedules; (xi) delays, increased costs or difficulties associated with any of our planned media initiatives; (xii) work stoppages, slowdowns or strikes, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xiii) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xiv) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees in a competitive environment; (xv) concentration of manufacturing for many of the Company's products in the People's Republic of China and the associated impact to the Company of public health conditions and other factors affecting social and economic activity in China, affecting the movement of products into and out of China, and impacting the cost of producing products in China and exporting them to other countries; (xvi) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xvii) other market conditions, third party actions or approvals and the impact of competition which could reduce demand for the Company's products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; and (xviii) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission ("SEC") filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

This press release includes a non-GAAP financial measure as defined under SEC rules, specifically EBITDA. EBITDA represents net earnings excluding interest expense, income taxes, depreciation and amortization. As required by SEC rules, we have provided reconciliation on the attached schedule of this measure to the most directly comparable GAAP measure. Management believes that EBITDA is one of the appropriate measures for evaluating the operating performance of the Company because it reflects the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet, and make strategic acquisitions. However, this measure should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.

This press release also includes the Company's International segment net revenues excluding the impact of changes in exchange rates. Management believes that the presentation of International segment net revenues excluding the impact of exchange rate changes provides information that is helpful to an investor's understanding of the underlying business performance absent exchange rate fluctuations which are beyond the Company's control. Also presented is the Company's 2013 and 2012 costs and expenses and operating profit excluding the impact of restructuring charges, 2013 net earnings and diluted earnings per share excluding restructuring charges and certain net favorable discrete tax benefits, and 2012 net earnings and diluted earnings per share excluding restructuring charges. Management believes that presenting this data excluding restructuring charges assists investors understanding of the underlying performance of the results of operations. Further, while the 2013 net favorable discrete tax adjustments were not unusual, due to the relative size of earnings in the first quarter of 2013, these adjustments had a significant favorable impact on the reported results.

Hasbro, Inc.
Debbie Hancock
Investor Relations
or
Wayne Charness
News Media
Source: Hasbro, Inc.

We are proud to announce our first guest, none other than the voice of Blaster, Mr. Buster Jones! Mr. Jones not only voiced Blaster in Transformers generation one series and Transformers The Movie, he also voiced Doc and Zap in G.I. Joe, as well as Winston Zedmore in The Real Ghostbusters. Mr. Jones is also famous for voicing Black Vulcan in several Super Friends cartoon series.



Check out Buster Jones’extensive career on IMDB!

Hasbro wrote:For the first time in its history, Hasbro has unveiled a program in which Transformers fans can help create an all-new Transformers character that will be introduced into the brand's rich lore forever, including an action figure in next year's "Thrilling 30" anniversary line as well as appear in official Transformers comic books.

Further details can be found in the below release.

B.O.T.S. 2013 wrote:On Sunday June 9th the fifth edition of the one and only Transformers convention of the Benelux, B.O.T.S., will be held! Our location will be the Can Dance Studios, in Aalsmeer (close to Amsterdam, Amsterdam Airport).

Like every year, Hasbro Netherlands will be present at the convention. You also have the opportunity to expand your collection through dozens of dealer stands, and take part in various competitions so you can win great prizes!

For tickets and more info, check out our website: http://www.bots-nl.net.
You can also like our Facebook-page: http://www.facebook.com/BOTSNL
and follow us on Twitter: http://www.twitter.com/BOTSNL

Netflix wrote:The success of Hasbro Studios content on Netflix has been remarkable and we are proud to add more shows and extend our relationship throughout North America," said Ted Sarandos, Chief Content Officer, Netflix. "In a very competitive field, Hasbro Studios has risen to become a major content player with shows that kids watch and families trust."

"Through our Littlest Pet Shop and Kaijudo expanded relationship with Netflix we look to bring even more Hasbro Studios shows to additional geographies reaching an expanded audience," said Hasbro Studios President Stephen Davis. "We are making Hasbro Studios award-winning content, engaging storytelling and beloved characters available for viewers to enjoy anytime, anywhere and on all platforms.

THE HUB NETWORK UNVEILS 2013-‘14 PROGRAM SLATE
WITH SIX NEW ADDITIONS TO JOIN NINE RETURNING ORIGINAL SERIES

Ashley Tisdale, Russell T Davies, Stan Lee and Christopher Pike
Make Their Debut on The Hub

Upcoming Hub Original Family Movies Include
An Epilogue for “Transformers Prime Beast Hunters”
And Stan Lee’s New Band of Superheroes Voiced by An All-Star Cast

LOS ANGELES – The Hub Network today announced a slate of new programming for the 2013-‘14 television season that includes four new series, two Hub Original Family Movies, and nine returning series. Set to debut starting this summer, the lineup continues the network’s strategy of building a schedule with programs based on well-known brands featuring popular and respected names in the entertainment space. The announcement was made today by Margaret Loesch, President and CEO of The Hub, the fastest growing children’s cable network.
“The Hub is in a tremendous growth stage with triple-digit ratings increases, a major bump in distribution, and quality programming that appeals to both children and their parents,” said Ms. Loesch. “This slate of new and returning programs will capitalize on and sustain that momentum as we head into next season and continue to exponentially grow our presence in the kids space.”

Two new live-action series are set to debut on the network including the new Hub Original Series “Spooksville” which is based on the popular tween book series from Christopher Pike. Additionally, the popular U.K. adventure-fantasy series “Wizards vs Aliens” from Executive Producer Russell T Davies (“Doctor. Who,” “Torchwood”) will make its U.S. debut this summer on The Hub.

The new programming lineup will also include two animated series: the new Hub Original Series, “Sabrina: Secrets of a Teenage Witch,” starring Ashley Tisdale (“High School Musical”) as the iconic teen character re-imagined for a new generation; and an acquired series called “SheZow,” which features 12-year-old Guy, a thrill-seeking dude trying to cultivate a macho image who inherits the superhero persona of his deceased aunt — the kick-butt, FEMALE superhero SheZow!

In addition, The Hub will have two animated Hub Original Family Movies, including “Stan Lee’s Mighty 7,” starring the legendary superhero creator himself, as well as an all-star lineup of voice actors; and “Transformers Prime Beast Hunters: Predacons Rising,” which wraps up the series’ final chapter revealing the fate of Cybertron.

A comprehensive list of The Hub’s 2013-’14 programming slate is as follows:

Summer 2013

“Wizards vs Aliens” (Hub Acquired Series – Live Action)

Created by Russell T Davies and Phil Ford — the creative forces behind “Doctor Who” and “Torchwood” — the series follows the adventures of two 16-year-old school boys, Tom and Benny, who battle to save Earth from the Nekross, an alien race. While Tom lives a seemingly ordinary life with his dad and grandmother, he hides a deep secret: his family members are wizards. Following the tremendous success of season one in the UK, “Wizards vs Aliens” will make its American debut on The Hub. The series is produced by BBC Cymru Wales and FremantleMedia Kids & Family Entertainment.

“SheZow” (Hub Acquired Series – Animated)

Twelve-year-old Guy Hamdon is a natural cut-up who fancies himself an extreme dude with his own catch phrase, “It’s a GUY thing.” Guy lives the dream of every rough-and-tumble boy when he discovers an awesome power ring belonging to his deceased aunt, which transforms him into a mighty superhero SheZow! There’s just one tiny catch — the ring that gives Guy his amazing super powers was only meant to be worn by a girl and the result is absolutely she-larious! Guy must use his super powers to battle mega-villains while sporting an outrageous female superhero costume, which actually ends up helping him tremendously on his own personal journey toward becoming one heck of a super man. The series is produced by Moody Street Kids & Kickstart Productions Inc.

Fall 2013

“Spooksville” (Hub Original Series – Live Action)

Based on the acclaimed book series by author Christopher Pike, the new kid in town discovers that he holds the key to a battle between good and evil that has been taking place for centuries in a bizarre small town that plays host to a wide array of supernatural and unexplained occurrences. The half-hour series is produced by Front Street Pictures and Springville Productions in association with Jane Startz Productions.

“Sabrina: Secrets of a Teenage Witch” (Hub Original Series – Animated)

The pop culture phenomenon SABRINA THE TEENAGE WITCH will return to television in the all-new original animated series with “High School Musical” star Ashley Tisdale, who lends her voice to the lead character of Sabrina. The series features the iconic teen character re-imagined for a new generation. The series is produced by Moonscoop; Archie Comic Publications, Inc.; DSK Group, India; Laughing Lion; and Telegael Teoranta.

“Transformers Prime Beast Hunters: Predacons Rising” (Hub Original Family Movie – Animated)

The eagerly anticipated conclusion of the CG animated Daytime Emmy® Award winning series will make its network television premiere as a Hub Original Family Movie. A 90-minute epilogue to the final season wraps up the series that chronicles the epic battle between the Decepticons and the Autobots in their mission to defend Earth and one day restore their home planet of Cybertron. The Hub Original Family Movie is produced by Hasbro Studios. The final season of “Transformers Prime Beast Hunters” begins on Friday, March 22, 7:30 p.m. ET.

Early 2014

“Stan Lee’s Mighty 7” (Hub Original Family Movie – Animated)

Stan Lee executive produces and stars in this Hub Original Family Movie as an animated version of himself, a legendary superhero creator teaching a crew of alien prisoners and their jailers, who have crash-landed on Earth, how to work together and use their powers to be superheroes. The series features brand new characters voiced by an all-star cast. The Hub Original Family Movie, which is produced by A2 Entertainment, Archie Comic Publications, Inc., and Stan Lee’s POW Entertainment, will serve as a springboard for a potential future television series.

Returning Hub Original Series/Specials with new episodes (in chronological order)

“The Aquabats! Super Show!” (Season two premiering this summer produced by BatMagic)
“Pound Puppies” (Season three premiering this summer produced by Hasbro Studios)
“Kaijudo: Rise of the Duel Masters” (Season two “Clash of the Duel Masters” premiering this summer produced by Hasbro Studios)
“Family Game Night” (Season four premiering this summer produced by Hasbro Studios and Zoo Productions)
“R.L. Stine’s The Haunting Hour: The Series” (Season four premiering this fall produced by Front Street Pictures in association with The Hatchery, LLC)
“My Little Pony Friendship is Magic” (Season four premiering this winter produced by Hasbro Studios)
“Littlest Pet Shop” (Season two premiering this winter produced by Hasbro Studios)
“Transformers Rescue Bots” (Season two premiering this winter produced by Hasbro Studios)
“Secret Millionaires Club” (22 all-new specials produced by A Squared Entertainment to run monthly on The Hub)
About The Hub Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at http://www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

FOR IMMEDIATE RELEASE
March 18, 2013

GREGG BERGER AND FLINT DILLE TO APPEAR AT TFEXPO 2013 IN WICHITA, KANSAS!

Following last year’s success, TFExpo returns to Holiday Inn at Kellogg & Rock Road in Wichita on August 3rd, 2013 with two brand new guests!

Fans will no doubt remember Gregg Berger’s iconic performance as Grimlock not only in the G1 Transformers cartoon, but also last year’s immensely popular video game “Transformers: The Fall of Cybertron”! Gregg also contributed several other voices to Transformers, including Skyfire, Outback, and Long Haul. With a career spanning more than four decades, Gregg has lent his talents to many other programs as well, including G.I.Joe, Garfield and Friends, Duckman, and many, many more! Gregg will be making appearances and signing autographs throughout the day.

As a story editor and writer for both Transformers and G.I.Joe, Flint Dille was instrumental in crafting the stories of the characters we’ve loved for most of our lives. A writer and designer of video games and interactive novels, Flint recently returned to the world of the Transformers as co-writer of IDW’s digital comic “Autocracy”, as well as its current sequel, “Monstrosity”! Flint will be hosting a Writers Workshop at TFExpo 2013, as well as speaking and making appearances throughout the day.

This year, TFExpo is pleased to announce its very first EXCLUSIVE TOY UPGRADE SET! When a shuttle emerges from the far reaches of the galaxy, a new hero is born! NEBULA STARSHIP is ready to take the fight into the depths of space! This toy upgrade set includes a new head and wings to attach to your existing toy. This set will be given to everyone pre-registering with the TFEXPO ALLIANCE at the Ultra and Premium Levels. (PLEASE NOTE: The TFExpo Exclusive Toy Upgrade Set is an aftermarket accessory, intended to enhance the enjoyment of your toy. It is neither created nor endorsed by Hasbro, Inc. or Takara Tomy.)

Visitors to TFExpo 2013 will enjoy not only our guests and toy upgrade set, they’ll be able to shop in our Dealer’s Room, and enjoy presentations in our Panel Room throughout the day! Other daytime events will be announced as we draw closer to the show.

Following up last year’s dinner party, TFExpo is pleased to host the 2013 Dinner and Script Reading Event! Choose from plated entrées including Prime Rib, Chicken, and Vegetarian options. Dinner entertainment will include an exclusive script reading by our Guest of Honor, Gregg Berger! Live music will follow. And each guest will take home SURPRISE souvenirs! Stay tuned to www.tf-expo.com for further announcements about this event. Seating is limited and you WON’T want to miss out!

REGISTRATION IS OPEN NOW—JOIN THE TFEXPO ALLIANCE TODAY! Visit www.tf-expo.com to register, and keep checking back for updates as we get closer to the show! Also don’t forget to “Like” TFExpo on Facebook and follow us on Twitter!

February 12, 2013

Hasbro Unleashes TRANSFORMERS "BEAST HUNTERS"

The TRANSFORMERS Franchise Unveils New Brand Expression Across Expansive Range of Entertainment Experiences

NEW YORK--(BUSINESS WIRE)-- In 2013 Hasbro, Inc. (NASDAQ: HAS) heralds a new era for its globally popular TRANSFORMERS brand with the introduction of BEAST HUNTERS, an expansive multi-platform brand experience. The new evolution in the TRANSFORMERS franchise launches at the 110th American International Toy Fair in New York City where new entertainment, digital entertainment experiences, action figures and more will be showcased.

Hasbro launches the TRANSFORMERS BEAST HUNTERS multiplatform brand experience at the 110th American International Toy Fair. The new dragon-like PREDAKING character seen here is featured in the upcoming season of the TRANSFORMERS PRIME animated series produced by Hasbro Studios. (Photo: Business Wire)

When a fearsome new faction, the PREDACONS, emerge on Earth, OPTIMUS PRIME and the AUTOBOTS adapt with never before seen BEAST HUNTERS abilities to battle this all new enemy. TRANSFORMERS BEAST HUNTERS finds the AUTOBOTS facing off against both the DECEPTICONS and the dragon-like PREDACONS, an unprecedented new foe led by the spectacular PREDAKING character. BEAST HUNTERS is the touchstone for the TRANSFORMERS brand across all platforms in 2013 driven by the award winning "Transformers Prime" animated series which is produced by Hasbro Studios, airs on The HUB television network in the U.S. and is seen by kids and fans in 182 countries.

"BEAST HUNTERS invigorates the trendsetting TRANSFORMERS brand with a compelling new enemy for the AUTOBOTS in the PREDACON faction featuring incredible new beast-themed characters like PREDAKING," said John Frascotti, Chief Marketing Officer, Hasbro. "BEAST HUNTERS will be a major focus introducing innovative new entertainment and branded play experiences, delivering an exciting new era for millions of TRANSFORMERS fans around the world."

Hasbro will deliver the BEAST HUNTERS experience across the TRANSFORMERS franchise in the following ways:

Entertainment: Kids and fans can look forward to a beast filled season of "Transformers Prime" BEAST HUNTERS as well as exclusive content in the "Predacons Rising" DVD launching in October and a TV movie event airing later in the year on The Hub.

Online Story & Character Experiences: Witness the inception of the PREDACON faction and explore a mysterious incident in DECEPTICON SHOCKWAVE's laboratory on http://www.TRANSFORMERS.com. The complete BEAST HUNTERS takeover of the website will also feature insightful character biographies and a host of digital shorts for kids to learn all about the new PREDACON characters.

Digital Entertainment and Gaming: The TRANSFORMERS: LEGENDS mobile trading card game from DeNA, currently available for free on AndroidTM platforms and coming soon for iOS, will introduce new PREDACON character cards.

Licensed Merchandise: Kids and fans will be able to express their TRANSFORMERS BEAST HUNTERS style with a variety of licensed apparel and more.

Publishing: IDW Publishing will introduce a series of TRANSFORMERS comic books featuring BEAST HUNTERS characters and stories.

Innovative Toys and Action Figures: Hasbro's TRANSFORMERS product line will be based on the BEAST HUNTERS story and will feature many of the PREDACON characters as well as new designs for favorite characters including OPTIMUS PRIME, BUMBLEBEE and more. Kids will have the opportunity to play out the new BEAST HUNTERS story across the TRANSFORMERS PRIME action figure line, BOT SHOTS battling figures, KRE-O TRANSFORMERS building sets and new CONSTRUCT-BOTS customizable action figures. Each TRANSFORMERS CONSTRUCT- BOTS figure includes a robot frame and lots of armor, weapons and accessory parts to let kids build and customize and build their dream TRANSFORMERS robot action figure. To enhance the TRANSFORMERS play experience, each CONSTRUCT- BOTS figure can quickly convert from robot to vehicle and back without taking it apart. All parts are interchangeable between all TRANSFORMERS CONSTRUCT- BOTS figures, so there's almost no limit to what kids can create.

For more TRANSFORMERS news, fans can keep up with the latest brand and product information on the official TRANSFORMERS brand Facebook page at http://www.Facebook.com/TRANSFORMERS and official TRANSFORMERS Youtube channel at http://www.Youtube.com/Transformers.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.