Golocalprov.com wrote:Hasbro said that fourth-quarter 2012 profits dropped because of lower than anticipated demand in the U.S. and Canada and slow sales of games and puzzles during the holiday shopping season. In a February 2013 interview with Examiner.com, CEO Goldner said, “In 2012, we met many of the objectives we set for Hasbro. Based on preliminary results, we returned the U.S. and Canada segment to historical operating profit levels; we grew revenues in the Games category against our 2012 objective of stabilizing revenues; and we grew revenues in our Girls category. We also experienced double digit growth in our emerging markets business and achieved profitability in most major emerging markets a year ahead of our plan.

Golocalprov.com wrote:According to Hasbro’s report on growth for 1st quarter, 2013 released on April 22nd, 2013, net revenues increased 2% to $663.7 million for the first quarter of 2013 versus $648.9 million for the 1st quarter 2012. The US and Canada segment is up 4%. The international segment remained flat. The entertainment and licensing segment is up 5%. Much of this has been attributed to “cost saving initiatives.” The company is undertaking said initiatives to better align resources and costs while targeting $100 million in annual savings by 2015.

In spite of recent upticks in revenues, layoffs have continued; a sign that restructuring continues. However, according to URI Economics Professor, Leonard Lardaro, “… as a publicly traded company, they will often have to respond to things well beyond whatever deals they might have with the state of RI.

Hasbro Reports Growth for the First Quarter 2013

Revenues, Operating Profit and Earnings Per Share Increase Year-over-Year Absent Charges

• Net revenues increased 2% to $663.7 million for the first quarter 2013 versus $648.9 million for the first quarter 2012; U.S. and Canada segment up 4%; International segment flat; Entertainment and Licensing segment up 5%;
• Operating Profit increased 47% to $39.6 million, excluding $28.9 million in charges associated with restructuring actions in 2013 and $11.1 million in 2012;
• Net earnings increased 30% to $6.6 million or $0.05 per diluted share, excluding the restructuring charges and favorable tax adjustments of $5.5 million in the first quarter 2013 and restructuring charges in 2012;
• As reported, first quarter 2013 net loss of $6.7 million, or ($0.05) per diluted share compared to a first quarter 2012 net loss of $2.6 million, or ($0.02) per diluted share;
• The Games, Girls and Preschool categories grew in the quarter;
• Growth across vast majority of Franchise Brands; Greater than 30% revenue growth in MY LITTLE PONY, MAGIC: THE GATHERING and PLAY-DOH; MARVEL up more than 20%.

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the first quarter 2013. Net revenues for the quarter increased 2% to $663.7 million compared to $648.9 million in 2012. First quarter 2013 net revenues include a negative $3.3 million impact of foreign exchange.

As reported, the net loss for the first quarter 2013 was $6.7 million, or ($0.05) per diluted share compared to a net loss of $2.6 million, or ($0.02) per diluted share, in 2012. The first quarter 2013 was a 13-week period compared to the first quarter 2012 which was a 14-week period.

As adjusted, net earnings for the first quarter 2013 increased 30% to $6.6 million, or $0.05 per diluted share. This excludes pre-tax charges of $28.9 million, or $0.14 per diluted share, associated with previously disclosed restructuring actions as well as favorable tax adjustments of $5.5 million, or $0.04 per diluted share. First quarter 2012 net earnings were $5.1 million, or $0.04 per diluted share, excluding $11.1 million, or $0.06 per diluted share, of restructuring charges.

"We entered 2013 with a heightened focus on our brands, organization and profitability, and delivered a good start to the year. In the first quarter, our global Hasbro teams generated revenue growth and strong underlying profitability growth," said Brian Goldner, Hasbro's President and Chief Executive Officer. "We are creating innovative consumer experiences across our brand blueprint globally while improving efficiencies and focus throughout our business. Our emerging markets continued to post double-digit revenue gains while the U.S. and Canada team delivered another quarter of revenue growth backed by profitability improvement. The re-invention of our Games business led to another quarter of revenue growth in the Games category while brand innovation and new initiatives delivered gains in the Girls and Preschool categories."

Cost Savings Initiative
As previously announced, the Company is undertaking a cost savings initiative designed to better align resources and costs while targeting $100 million in annual savings by 2015.

During the first quarter 2013, the Company incurred $28.9 million in pre-tax charges, or $0.14 per diluted share, associated with this initiative. The Company currently expects full year charges of $30 to $35 million, prior to potential pension charges. Potential pension charges could be up to $10 million dependent on the type of benefit payments pension participants request during the remainder of 2013.

Gross savings for 2013 are now expected to be $45 to $48 million, resulting in expected net savings of $13 to $15 million for the full-year, prior to potential pension charges.

Note: 2013 restructuring charges are primarily in Corporate and Eliminations. $1.7 million is in the Entertainment and Licensing segment. See attached table: Supplemental Financial Data, Restructuring Charges.

U.S. and Canada segment net revenues increased 4% to $342.1 million compared to $329.0 million in 2012. The results reflect growth in the Girls and Games categories. The U.S. and Canada segment reported 162% growth in operating profit to $37.7 million compared to $14.4 million in 2012.

International segment net revenues were essentially flat at $289.8 million compared to $289.7 million in 2012. Net revenues in the International segment grew 1% excluding a negative $3.0 million impact of foreign exchange. Revenues in the International segment reflect growth in Latin America and Asia Pacific as well as the Games, Girls and Preschool categories. The International segment reported an operating loss of $4.5 million compared to an operating loss of $5.1 million in 2012.

Entertainment and Licensing segment net revenues increased 5% to $30.8 million compared to $29.3 million in 2012. The segment primarily benefited from the sale of television programming. The Entertainment and Licensing segment reported an operating profit of $5.3 million compared to $7.7 million in 2012.

For the first quarter 2013, net revenues in the Boys category decreased 20% to $242.8 million. MARVEL, NERF and G.I. JOE product revenues grew in the quarter, while several brands faced difficult comparisons with the first quarter 2012.

The Games category continued its positive momentum from year end, posting 26% revenue growth in the first quarter 2013 versus last year. Games that grew in the quarter include MAGIC: THE GATHERING products, Boys Action Gaming with ANGRY BIRDS STAR WARS and TRANSFORMERS games, the re-invention of TWISTER with the TWISTER RAVE line in Girls Gaming and MONOPOLY which was led by a tremendously successful global campaign to "Save Your Token."

The Girls category also continued its year-end growth trend, increasing 23% in the quarter. FURBY, MY LITTLE PONY and ONE DIRECTION products contributed to the year-over-year gains.
The Preschool category also grew in the first quarter, increasing 8% to $75.2 million. PLAY-DOH and PLAYSKOOL HEROES brands continued to grow in the quarter.

Dividend and Share Repurchase

On February 6, 2013, Hasbro declared a quarterly cash dividend of $0.40 per common share, an increase of $0.04 per share, or 11%, from the previous quarterly dividend of $0.36 per common share. The dividend will be payable on May 15, 2013 to shareholders of record at the close of business on May 1, 2013.

During the first quarter 2013, the Company repurchased a total of 519,600 shares of common stock at a total cost of $20.2 million and an average price of $38.81 per share. At quarter end, $107.1 million remained available in the current share repurchase authorization.

Hasbro will webcast its first quarter 2013 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast, please go to http://investor.hasbro.com. The replay of the call will be available on Hasbro's web site approximately 2 hours following completion of the call. Additionally, presentation slides associated with today's conference call are available on Hasbro's website at http://investor.hasbro.com.


About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies," is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens" and was named in the top 10 of the Civic 50 for its efforts to improve the quality of life in the communities where it does business. Learn more at www.hasbro.com.

© 2013 Hasbro, Inc. All Rights Reserved.

HAS-E

Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company's potential performance in the future, including with respect to its planned cost savings initiative and profitability, and the Company's ability to achieve its other financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, develop, produce, manufacture, source and ship new and continuing products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to profitably recover the Company's development, manufacturing, marketing, royalty and other costs; (ii) global economic conditions, including recessions, credit crises or other economic shocks or downturns affecting the United States, Europe or any of the Company's other markets which can negatively impact the retail and/or credit markets, the financial health of the Company's retail customers and consumers, and consumer and business confidence, and which can result in lower employment levels, less consumer disposable income, and lower consumer spending, including lower spending on purchases of the Company's products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) potential difficulties or delays the Company may experience in implementing cost savings and efficiency enhancing initiatives in an effective manner; (v) other economic and public health conditions in the markets in which the Company and its customers and suppliers operate which impact the Company's ability and cost to manufacture and deliver products, such as higher fuel and other commodity prices, higher labor costs, higher transportation costs, outbreaks of disease which affect public health and the movement of people and goods, and other factors, including government regulations, which can create potential manufacturing and transportation delays or impact costs; (vi) currency fluctuations, including movements in foreign exchange rates, which can lower the Company's net revenues and earnings, and significantly impact the Company's costs; (vii) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company's customers or changes by the Company's customers in their purchasing or selling patterns; (viii) greater than expected costs, or unexpected delays or difficulties, associated with The Hub TV Network, the Company's joint venture television network with Discovery Communications, LLC, Hasbro Studios, or the creation of new content to appear on The Hub TV Network and elsewhere; (ix) consumer interest in and acceptance of The Hub TV Network, and programming created by Hasbro Studios, and other factors impacting the financial performance of the network and Hasbro Studios; (x) the inventory policies of the Company's retail customers, including retailers' potential decisions to lower the inventories they are willing to carry, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half and fourth quarter of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve tight and compressed shipping schedules; (xi) delays, increased costs or difficulties associated with any of our planned media initiatives; (xii) work stoppages, slowdowns or strikes, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xiii) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xiv) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees in a competitive environment; (xv) concentration of manufacturing for many of the Company's products in the People's Republic of China and the associated impact to the Company of public health conditions and other factors affecting social and economic activity in China, affecting the movement of products into and out of China, and impacting the cost of producing products in China and exporting them to other countries; (xvi) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xvii) other market conditions, third party actions or approvals and the impact of competition which could reduce demand for the Company's products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; and (xviii) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission ("SEC") filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

This press release includes a non-GAAP financial measure as defined under SEC rules, specifically EBITDA. EBITDA represents net earnings excluding interest expense, income taxes, depreciation and amortization. As required by SEC rules, we have provided reconciliation on the attached schedule of this measure to the most directly comparable GAAP measure. Management believes that EBITDA is one of the appropriate measures for evaluating the operating performance of the Company because it reflects the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet, and make strategic acquisitions. However, this measure should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.

This press release also includes the Company's International segment net revenues excluding the impact of changes in exchange rates. Management believes that the presentation of International segment net revenues excluding the impact of exchange rate changes provides information that is helpful to an investor's understanding of the underlying business performance absent exchange rate fluctuations which are beyond the Company's control. Also presented is the Company's 2013 and 2012 costs and expenses and operating profit excluding the impact of restructuring charges, 2013 net earnings and diluted earnings per share excluding restructuring charges and certain net favorable discrete tax benefits, and 2012 net earnings and diluted earnings per share excluding restructuring charges. Management believes that presenting this data excluding restructuring charges assists investors understanding of the underlying performance of the results of operations. Further, while the 2013 net favorable discrete tax adjustments were not unusual, due to the relative size of earnings in the first quarter of 2013, these adjustments had a significant favorable impact on the reported results.

Hasbro, Inc.
Debbie Hancock
Investor Relations
or
Wayne Charness
News Media
Source: Hasbro, Inc.

Hasbro wrote:For the first time in its history, Hasbro has unveiled a program in which Transformers fans can help create an all-new Transformers character that will be introduced into the brand's rich lore forever, including an action figure in next year's "Thrilling 30" anniversary line as well as appear in official Transformers comic books.

Further details can be found in the below release.

GIZMODO - Designing a Transformer from Gizmodo on Vimeo.

It's a little like a Willy Wonka's Toy Factory hidden away in the middle of New England, right down to the litigiousness. "What happens if a kid signs the thing and then tells someone?" a student asked a Hasbro PR representative at a recent career day. (Hasbro employees are always a hit, shockingly.) "We'd sue them," the rep deadpanned to me. That sounds extreme, but when you consider that basically every planned product the company is working on is being paraded in front of and prodded by a bunch of kids sipping on Capri Suns, you sort of get it.




We weren't allowed on-site at the Fun Lab when we visited because they hadn't been prepped for our arrival. We asked if we could ditch the cameras and just pop our heads in, but no dice. It's that secretive. "Stuff being tested in there won't be out until 2015, 2016," a PR rep told me. Still, it's crucial step for Transformers in particular.

Providence Journal wrote:Stock in the Pawtucket-based toymaker (HAS:Nasdaq) spiked 6.8 percent to $38.66 at the opening bell amid speculation that Disney (DIS:NYSE) was preparing a multi-billion dollar bid for Hasbro.

Hasbro declined comment, citing its policy of not talking about rumor or speculation. CNBC analyst David Faber reported that Hasbro's advisors told him there's "absolutely nothing going on that they are aware of at all, in any way, shape or form" involving Hasbro or Disney.
Wall Street analysts said a Disney acquisition didn't make much sense, just after Disney agreed to buy Lucasfilm Ltd. for $4.05 billion. And for any deal to happen, Hasbro would have to dissolve agreements with Disney's competitors.

MTV Geek wrote:Well, we have it on good authority that serious discussions are happening at the highest levels of both Disney and Hasbro to fold the largest toy and game company on the planet into the Mouse.

MTV Geek wrote:The acquisition would give Disney the rights to Transformers, G.I. Joe, Dungeons and Dragons, Beyblade, Battleship, Nerf, and Magic: The Gathering among several dozen other game titles and IP. When you add Marvel and Star Wars to that list it’s a pretty comprehensive lock on boy’s entertainment; a far cry from a few years back when Disney was heavily criticized for losing its grip on boys.

• Transformers 4 is scheduled for a 2014 release
• Transformers 4 will feature a new cast, including new robots, they feel the lower than expected toy sales for Transformers DOTM were due to the recurring cast of robots in the previous trilogy. They hope new Transformers characters will reignite toys sales.
• Plans to expand the marketing for Transformers Prime and Transformers: Rescue Bots

BEAST HUNTERS, the next evolution of the popular Beast Wars
franchise, continue their fight against the evil dragon Megatron and his
hordes of Predacons in 13 all-new episodes with cutting edge computer
animation, action, adventure and humor, produced by Mainframe
Entertainment.

Neo-Bombshell wrote:Hello guys, as you may know I am a very old member of this forums and member of Transformers Peru community.

I was about to post this 2 days ago but I was so busy that I got some time today and the recent news about Beast Hunters made me hurry about sharing these info.

First, of all you may be free to believe it or not. As I told you I am an old member of these forums and I have no reason to try to invent something.

Last week a good friend of mine works for an important publisher company here in Peru and he is usually invited to product presentations and of course it was Hasbro's representatives in Peru who took an afternoon to show a very interesting presentation.

He got the presentation and he was so kind to share it to me.

It is the very last picture that got my interest ad what the main expositor said: "This is the new THIRD SEASON OF TRANSFORMERS PRIME"

BARRICADE
Hey punks! I’m BARRICADE, and if you know what’s good for you, you’ll shut yer traps and listen up. I’m the baddest there is anywhere, and I ain’t afraid to pound a few suckers to prove it. You follow my orders, secure a little bit of ENERGON for me, and we’ll get along just fine.

Hobby:
Knocking over smaller KREONS.

Likes:
Laughing at the pain of others.

Secret desire:
To be taller.

CLIFFJUMPER
Yeah, yeah, yeah. I've heard it before. "You look just like BUMBLEBEE!" I know! But does that tin-plated punk pack a punch like me? I don't think so. If those DECEPTICON blockheads think they're getting any ENERGON on my watch, well, they are mistaken.

Likes:
Fighting.

Hobbies:
Fighting.

Occupation:
Fighting.

CONSTRUCTICON DEVASTATOR
RAAAAAAAR! Me CONSTRUCTICON DEVASTATOR! Me crush all AUTOBOTS! Me the strongest KREON there is! Me find all the ENERGON for MEGATRON! And then crush it! No. Wait. Me not supposed to smash ENERGON. Me usually crush everything, but ENERGON is not good for crushing.

Big Plan:

Crush ENERGON! No! Collect ENERGON. For MEGATRON.

Strength:

Off the charts. Smarts, not so much.

Hobbies:

Yelling. Crushing things. Baking pies for other KREONS.

IRONHIDE
Hey there whippersnapper! I'm IRONHIDE – so called because nothin' gets through my armor! You kids today love yer blasters and explosions and so forth. You don't appreciate a good set of laserproof plates. Well listen up! Ain't no DECEPTICON getting past me! This Energon is safe as houses when Ironhide is guarding it.

Best Friend:
I’ve been a bodyguard to OPTIMUS PRIME since he was just one brick high.

Earliest Memory:
Blasting DECEPTICONS! I remember it like it was yesterday. Wait. It might actually have been yesterday.

Favorite Weapon:
My trusty Omega Black Hole Cannon. There’s nothing like the classics!

KNOCK OUT
Well hello. I’m KNOCK OUT, and I build and install weapons for the DECEPTICONS. Nothing makes me happier than watching one of my blasters blow the bricks out of a KREON. Well, except experimenting on folks. Speaking of which, have you ever considered replacing that weak old arm of yours with an ion cannon?

Likes:
Things that make you go boom.

Favorite color:
Orange. Like fire and molten steel.

Best customer:
MEGATRON

VORTEX
Wooooo! Ha ha! Hands in the air everybody, and get ready for the ride of your life! I’m VORTEX, and if I can’t terrify you with a series of dangerous aerial stunts into telling me where I can find some ENERGON, I’m not doing my job.

Occupation:
Interrogator.

Favorite aerial stunt:
Triple loop.

Likes:
Dropping AUTOBOTS from a great height.

WHEELJACK
Ah! Welcome to my lab! Don’t touch anything! Everything in here is top secret, and probably explosive. My job is to help the AUTOBOTS track down ENERGON before the DECEPTICONS do, and while I usually focus my research on things that melt or detonate, ENERGON-tracking is interesting too. I guess.

Favorite Creation:
GRIMLOCK.

Favorite Tool:
Quantum Circuit Bender.

Best Friend:
AUTOBOT RATCHET repairs me whenever I blow parts off.

OPTIMUS PRIME
I am OPTIMUS PRIME. I do not care for the hijinks of the other KREON robots. It is our responsibility to ensure that all brick-made beings are able to live in freedom. I do not have time for pranks.All I have time for is tracking down Earth’s precious ENERGON before MEGATRON does.

Likes:
Sending BUMBLEBEE on missions so I can get some work done instead of worrying about whose bricks he'll rearrange next.

Big Plan:
To defeat the DECEPTICONS and retire somewhere an idling truck will be accepted.

Protoform Pet:
I once had a cyberdog named Magnus. He was great.

MEGATRON
I am MEGATRON, the commander of the DECEPTICONS. Most everyone thinks I'm a pretty bad guy. But I'd like to call myself a KREON robot of many talents. Yes, I happen to be the most diabolically evil commander in the universe, but I also have a soft spot for life's finer things. . . like crushing AUTOBOTS! and capturing every last bit of ENERGON!

Favorite Pastime:
Reading the "KREON KODE" on my builder's front porch swing.

Favorite Restaurant:
Those seafood places that give you a bucket of crabs and a mallet.

Biggest Fear:
Being lost in a vast, unorganized box of KRE-O bricks.

BUMBLEBEE
'Sup? I'm BUMBLEBEE, and I'm just about the coolest KREON character you'll ever meet. When I'm not punking the other AUTOBOTS, I like to spend my time cruising the freeway at top speed, hunting for the ultimate source of ENERGON.

Hobbies:
Pranking PROWL and speeding!

Favorite Hangout:
Anywhere there are lots of humans and loud music!

Big Plan:
To form a block-rockin' band. And also learn how to brick-surf.

SCORPONOK
I'm Scorponok, and I'm always one step ahead of the game. If you think you can outsmart me, you've got another thing coming – in the form of my toxic tail! I'm big, I'm bad, and if the Decepticons know what's good for ‘em, pretty soon I'll be in charge!

Rival: Galvatron

Big Plan: Take over the Decepticons. Conquer Earth.

Favorite Hangout: The biggest throne he can find.

SUNSTORM
I'm so hot, I'm on fire! No, really. I'm actually on fire. My fusion-fueled fury pulses out through my cyberalloy chassis and melts anyone who gets too close. Sure, I'm fast and powerful, but it gets lonely being so scorching.

Fondest wish: To get a hug from someone whose arms didn't immediately melt off.

Power source: Brick-powered fusion.

Big Plan: To learn how to chill.

SPINISTER
I am known as Spinister. I am dark, silent and dangerous. You are one of the few to hear of me and survive, so keep it on the down low, all right? I can't have a bunch of squishy humans blabbing my name and ruining my mysterious rep.

Hobby: Hiding fusion bombs in the Autobot restroom.

Dark Secret: Terrified of Galvatron.

Best Friend: His beam cannon.

GALVATRON
Nothing stands before Galvatron! I am supreme! I am totally awesome! I am the scariest thing ever to come out of the mouth of a weirdly pudgy planet monster! Look upon me and despair!

Hobby: Conquest

Likes: Disintegrating traitors.

Boss: UniKREON

CRANKSHAFT
What was that? Did you hear that? Someone's out to get me! I can't see ‘em, but I know they're there. A lot of the other Kreons call me paranoid. They think I'm off my brick. But you'd be paranoid too if you knew someone was out there hunting you.

Hobby: Hiding

Likes: Not being found

Enemies: Everyone, as far as he's concerned

WASPINATOR
WASPINATOR not like other brick-bots! WASPINATOR looooooves being taken apart! Oh yes! There is nothing WASPINATOR loves more than being just a head on a table! Please disassemble WASPINATOR!

Hobby: Getting blown up.

Favorite Hangout: In shadows, behind big rocks. Anywhere lasers can't hit him.

Preferred Status: Disassembled

SHOUT! Factory wrote:
TRANSFORMERS PRIME: SEASON TWO


Featuring Over 10 Hours of Spectacular Family Entertainment,
New Interviews and Special Bonus Content
Optimus Prime: Up Close and Personal Panel with Peter Cullen & Larry King



OWN THIS HIGHLY ANTICIPATED
DELUXE 4-DVD SET ON NOVEMBER 20, 2012
and 4-DISC BLU-RAY COLLECTION ON NOVEMBER 27, 2012
FROM SHOUT! FACTORY


With UNICRON defeated by OPTIMUS PRIME, what was thought to be the end of AUTOBOTS’ darkest hour is actually proving to be just the beginning. The dynamic second season of Hasbro Studios’ acclaimed animated hit series TRANSFORMERS PRIME digs deeper into TRANSFORMERS mythology as both the AUTOBOTS and DECEPTICONS uncover clues relating to secret artifacts of Iacon, CYBERTRON’s capital city. Their discoveries could not only change the balance of power in the war, but also potentially revive their dead home planet. Fans of all ages can relive the thrilling adventures of TRANSFORMERS PRIME when the complete SEASON TWO debuts on home entertainment shelves nationwide in the U.S on DVD November 20, 2012 and on Blu-ray November 27, 2012 from Shout! Factory, in collaboration with Hasbro Studios.



TRANSFORMERS PRIME: SEASON TWO contains all 26 captivating episodes in perfect high-definition picture and purest digital sound available. Special bonus content highlights include OPTIMUS PRIME: Up Close and Personal Panel with Larry King and Peter Cullen from San Diego Comic-Con International 2012 and brand-new interviews with the series creative team! This is an essential home entertainment collection for every TRANSFORMERS fan, collectors and entire family. The 4-disc Blu-ray collection is priced to own at $ 59.99 SRP. The deluxe 4-DVD set is sold separately and has a suggested retail price of $29.93 SRP. Pre-order available now at Amazon.com or ShoutFactory.com



Pre-order links:

TRANSFORMERS PRIME: SEASON TWO (4-Disc Blu-ray collection)
http://www.amazon.com/Transformers-Prim ... SEASON+TWO



TRANSFORMERS PRIME: SEASON TWO (4-DVD set)
http://www.amazon.com/Transformers-Prim ... SEASON+TWO



Peter Cullen, Frank Welker, Josh Keaton, Jeffrey Combs, Kevin Michael Richardson, Ernie Hudson, Markie Post and Steve Blum lend their voices to this returning series produced by Hasbro Studios. Spearheading the creative efforts on TRANSFORMERS PRIME are co-executive producer Duane Capizzi and executive producers Jeff Kline, Alex Kurtzman and Roberto Orci. The TRANSFORMERS PRIME series is currently airing on The HUB TV Network in the U.S. and on Teletoons in Canada.



TRANSFORMERS PRIME: SEASON TWO

Special Bonus Content:
Optimus Prime: Up Close And Personal Panel From San Diego Comic-Con International 2012

The incomparable Larry King, one of the most recognized broadcast interviewers in the world, goes one-on-one with voice actor Peter Cullen (OPTIMUS PRIME). "The King of Interviews" salutes the beloved Cullen and takes fans on a journey through the actor's early days on the original 1984 animated TV series “TRANSFORMERS Generation One,” the three box office smash TRANSFORMERS movies, and his current work on The Hub TV network's Daytime Emmy® Award-winning animated series TRANSFORMERS PRIME from Hasbro Studios.

Brand-new interviews with the creative team



Technical Information

TRANSFORMERS PRIME: SEASON TWO

DVD street date: November 20, 2012

Blu-ray street date: November 27, 2012

Running Time: approx. 10 hours

Aspect Ratio:
--Blu-ray 1080p Widescreen (1.78:1)
--DVD 720x480 Anamorphic Widescreen (1.78:1)

Audio: English, Audio 5.1 Surround / 2.0 Stereo



About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. Programming in the U.S. is distributed on The Hub TV Network, a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at http://www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved.





About Shout! Factory

Shout! Factory, LLC is a diversified multi-platform entertainment company devoted to producing, uncovering, preserving and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their entire careers sharing their music, television and film favorites with discerning consumers the world over. Shout! Factory’s DVD and Blu-Ray™ offerings serve up feature films, classic and contemporary TV series, animation, live music and comedy specials in lavish packages crammed with extras. Shout’s audio division boasts GRAMMY®-nominated box sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. In addition, Shout! Factory maintains a vast digital distribution network which delivers video and audio content to all the leading digital service providers in North America. Shout! Factory also owns and operates Timeless Media Group, Biograph Records, Majordomo Records and HighTone Records. These riches are the result of a creative acquisition mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com

Hasbro Reports Financial Results for the Second Quarter 2012

Second Quarter Results Consistent with Company Strategy to Shift U.S. Shipments Later in the Year

• Net revenues of $811.5 million for the second quarter 2012 versus $908.5 million for the second quarter 2011; Second quarter net revenues declined 7% excluding a negative $34.4 million impact of foreign exchange;
  
• Net earnings of $43.4 million, or $0.33 per diluted share, compared to net earnings of $46.0 million or $0.33 per diluted share in 2011 (excluding a favorable tax adjustment and costs associated with establishing Hasbro's Gaming Center of Excellence); Second quarter 2011 net earnings were $58.1 million, or $0.42 per diluted share as reported;
  
• Operating profit at 10.6% of revenues versus 10.3% in 2011 (excluding the Gaming Center of Excellence costs) or 8.9% as reported a year ago;
  
• Second quarter 2012 operating profit increased in the U.S. and Canada and Entertainment and Licensing segments.

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the second quarter 2012. Net revenues for the quarter were $811.5 million, a decrease of 11%, compared to $908.5 million in 2011. Second quarter 2012 net revenues declined 7% excluding a negative $34.4 million impact of foreign exchange. Net earnings for the second quarter 2012 were $43.4 million, or $0.33 per diluted share, versus $58.1 million, or $0.42 per diluted share, in 2011. Second quarter 2011 net earnings include a favorable tax adjustment of $20.5 million, or $0.15 per diluted share, and pre-tax expense of $13.1 million, or $0.06 per diluted share, related to costs associated with establishing Hasbro's Gaming Center of Excellence. Absent these items, second quarter 2011 net earnings were $46.0 million or $0.33 per share.

"2012 continues to develop in line with our expectations as we shift more of our shipments later in the year while improving profitability in the near term," said Brian Goldner, President and Chief Executive Officer. "In the U.S. and Canada, we have gained share and the teams are focused on returning to historical levels of operating profit as well as partnering with U.S. retailers to shift shipments closer to the peak consumer demand periods in the third and fourth quarters. Internationally, we continue our global expansion, leveraging investments in emerging markets, product innovation and entertainment to drive Hasbro brands globally. Finally, our television strategy is delivering growth within our Entertainment and Licensing segment and creating demand for our toys and games in global markets."

"As we enter the second half of the year, we have innovative brand initiatives across product categories and geographies," continued Goldner. "For the full year 2012, we continue to believe, absent the impact of foreign exchange, we will again grow revenues and earnings per share. As we have previously stated, we expect 2-4% more of our full-year revenues to occur in the second half of the year. Within this revenue shift, we also expect the fourth quarter to be greater than the third quarter in both revenues and earnings per share, similar to our historical international results."

"An important element of our full-year plan is returning the U.S. and Canada segment to historical levels of operating profit margin. In the second quarter, this segment's profitability, and Hasbro's overall profitability, improved through favorable product mix and higher quality inventory in the U.S. and Canada segment versus last year," said Deborah Thomas, Chief Financial Officer. "As we enter the second half of 2012, Hasbro is in a strong financial position with healthy cash flow and great initiatives for the holidays. A year ago, we made an investment in Games, establishing Hasbro's Gaming Center of Excellence. One year later we believe we are well positioned with innovative gaming products and strong marketing programs for the holiday season."

U.S. and Canada segment net revenues were $406.6 million, a decrease of 19%, compared to $505.0 million in 2011. The results reflect growth in the Preschool category offset by declines in the Boys, Girls and Games categories. The U.S. and Canada segment reported an operating profit of $60.9 million, up 6%, compared to $57.7 million in 2011.

Net revenues in the International segment grew 5% absent the negative $33.4 million impact of foreign exchange. Including the impact of foreign exchange, International segment net revenues were $360.5 million, down 4%, compared to $374.5 million in 2011. Revenue in the International segment reflects growth in Latin America offset by a decline in Europe and Asia Pacific. Additionally, the Preschool category contributed to growth, offset by declines in the Boys, Girls and Games categories. The International segment reported an operating profit of $29.9 million, compared to $33.8 million in 2011.

Entertainment and Licensing segment net revenues increased 59% to $43.2 million, compared to $27.2 million in 2011. The segment benefited from the sale of television content in all formats in the U.S. and internationally. The Entertainment and Licensing segment reported an operating profit of $8.2 million compared to $0.6 million in 2011.

For the second quarter 2012, net revenues in the Boys category decreased 16% to $389.1 million despite strong growth in MARVEL products which partially offset expected declines in TRANSFORMERS and BEYBLADE products.

Net revenues in the Games category declined 8% to $213.8 million with MAGIC: THE GATHERING, DUEL MASTERS and BATTLESHIP brands continuing to grow. Boys Action Gaming, including the STAR WARS FIGHTER PODS, TRANSFORMERS BOT SHOTS and the introduction of the MARVEL BONKAZONKS line, continued to perform well.

In the Girls Category, net revenues declined 13%. MY LITTLE PONY products continued to grow backed by television programming globally. In the second half 2012, new Girls initiatives include the launch of FURBY, 1D, the boy band product line, as well as feature holiday items including BABY BUTTERSCOTCH from FURREAL FRIENDS; BABY WANNA WALK from BABY ALIVE and television animation for LITTLEST PET SHOP products.

Net revenues in the Preschool category increased 6% to $103.4 million backed by continued growth in the PLAYSKOOL HEROES line, including MARVEL and TRANSFORMERS RESCUE BOTS products, as well as SESAME STREET products and initial shipments of the new KOOSH line.

Share Repurchase and Dividend

The Company repurchased a total of 139,734 shares of common stock during the second quarter 2012 at a total cost of $4.9 million and an average price of $35.21 per share. At quarter-end, $217.3 million remained available in the current share repurchase authorization. The Company paid $46.7 million in cash dividends to shareholders during the quarter.

Hasbro will webcast its second quarter 2012 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast, go to http://investor.hasbro.com. The replay of the call will be available on Hasbro's web site approximately 2 hours following completion of the call. Additionally, presentation slides associated with today's conference call are available on Hasbro's website at http://investor.hasbro.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved.

Share data from The NPD Group, through May 2012

Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company's potential performance in 2012 and beyond, including with respect to its revenues and earnings per share, and the Company's ability to achieve its other financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, manufacture, source and ship new and continuing products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to profitably recover the Company's development, manufacturing, marketing, royalty and other costs; (ii) global economic conditions, including recessions, credit crises or other economic shocks or downturns affecting the United States, Europe or any of the Company's other markets which can negatively impact the retail and/or credit markets, the financial health of the Company's retail customers and consumers, and consumer and business confidence, and which can result in lower employment levels, less consumer disposable income, and lower consumer spending, including lower spending on purchases of the Company's products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) other economic and public health conditions in the markets in which the Company and its customers and suppliers operate which impact the Company's ability and cost to manufacture and deliver products, such as higher fuel and other commodity prices, higher labor costs, higher transportation costs, outbreaks of disease which affect public health and the movement of people and goods, and other factors, including government regulations, which can create potential manufacturing and transportation delays or impact costs; (v) currency fluctuations, including movements in foreign exchange rates, which can lower the Company's net revenues and earnings, and significantly impact the Company's costs; (vi) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company's customers or changes by the Company's customers in their purchasing or selling patterns; (vii) greater than expected costs, or unexpected delays or difficulties, associated with THE HUB TV Network, the Company's joint venture television network with Discovery Communications, LLC, Hasbro Studios, or the creation of new content to appear on THE HUB TV Network and elsewhere; (viii) consumer interest in and acceptance of THE HUB TV Network, and programming created by Hasbro Studios, and other factors impacting the financial performance of the network and Hasbro Studios; (ix) greater than expected costs or unexpected delays or difficulties associated with the creation of Hasbro's Gaming Center of Excellence and the execution of the Company's strategy for driving innovation and immersive play experiences in its gaming business; (x) unexpected delays or difficulties in the Company's execution of its plans to drive growth and increased profitability in its U.S. and Canada business; (xi) the inventory policies of the Company's retail customers, including retailers' potential decisions to lower the inventories they are willing to carry, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half and fourth quarter of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve tight and compressed shipping schedules; (xii) delays, increased costs or difficulties associated with any of our planned entertainment initiatives; (xiii) work stoppages, slowdowns or strikes, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xiv) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xv) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees in a competitive environment; (xvi) concentration of manufacturing for many of the Company's products in the People's Republic of China and the associated impact to the Company of public health conditions and other factors affecting social and economic activity in China, affecting the movement of products into and out of China, and impacting the cost of producing products in China and exporting them to other countries; (xvii) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xviii) other market conditions, third party actions or approvals and the impact of competition which could reduce demand for the Company's products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; (xix) the risk that anticipated benefits of acquisitions may not occur or be delayed or reduced in their realization; and (xx) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission ("SEC") filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

This press release includes a non-GAAP financial measure as defined under SEC rules, specifically EBITDA. EBITDA represents net earnings excluding interest expense, income taxes, depreciation and amortization. As required by SEC rules, we have provided reconciliation on the attached schedule of this measure to the most directly comparable GAAP measure. Management believes that EBITDA is one of the appropriate measures for evaluating the operating performance of the Company because it reflects the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet, and make strategic acquisitions. However, this measure should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America. This press release also includes the Company's Consolidated and International segment net revenues excluding the impact of changes in exchange rates. Management believes that the presentation of Consolidated and International segment net revenues minus the impact of exchange rate changes provides information that is helpful to an investor's understanding of the underlying business performance absent exchange rate fluctuations which are beyond the Company's control. Similarly, this presentation includes the Company's second quarter 2011 operating profit excluding certain expenses related to the reorganization of the Company's global games business as well as second quarter 2011 net earnings excluding certain discrete income tax benefits related to the settlement of a tax examination and certain expenses related to the reorganization of the Company's global games business. The Company provided the 2011 net earnings absent these amounts to assist investors in understanding the comparability of the Company's results.

Word Mark DOOM-LOCK
Goods and Services IC 028. US 022 023 038 050. G & S: Toy action figures, toy vehicles, and toy robots convertible into other visual toy forms
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85679929
Filing Date July 18, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) HASBRO, INC. CORPORATION RHODE ISLAND 1027 Newport Avenue Pawtucket RHODE ISLAND 02862
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Word Mark TRANSFORMERS
Goods and Services IC 041. US 100 101 107. G & S: Entertainment services in the nature of an amusement park ride
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85679963
Filing Date July 18, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) HASBRO, INC. CORPORATION RHODE ISLAND 1027 Newport Avenue Pawtucket RHODE ISLAND 02862
Prior Registrations 1348237;2455261;3468487;AND OTHERS
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

• Armorhide
• Tow-Line
• Side Swipe
• Rollbar

Toy action figures, toy vehicles and toy robots convertible into other visual toy forms

DeNA to Release Multiple Titles Based on Blockbuster Franchise on Mobage Network During Three-Year Exclusive Agreement

DeNA Co., Ltd. (TSE:2432) and Hasbro (HAS) have entered into an exclusive three-year agreement to develop and publish mobile games based on the TRANSFORMERS™ franchise. The first TRANSFORMERS game from DeNA will be released on the Mobage™ social gaming platform for iOS and Android mobile devices worldwide, with the exception of Japan, later this year.

“Our global platform has continued to thrive and grow, and we’re now investing in major entertainment IP,” said Neil Young, Director of DeNA and CEO of DeNA’s U.S. subsidiary ngmoco, LLC. “TRANSFORMERS is a highly beloved brand, with dynamic characters that are universally cherished by fans. We are excited to bring the TRANSFORMERS world to life for mobile gamers.”

“DeNA is a proven global leader in mobile social games,” said Mark Blecher, GM and SVP, Hasbro Digital Media and Marketing. “We’re delighted to team-up with DeNA to offer a compelling TRANSFORMERS experience on the leading mobile platforms. DeNA’s innovative approach to mobile gaming is a great fit with the TRANSFORMERS brand.”

About DeNA

DeNA Co., Ltd. is a global Internet company focused on social games, e-commerce and other Web services for mobile devices and PCs. DeNA’s current flagship business is its mobile social games platform Mobage, which offers first-, second- and third-party games on four localized user networks across Japan, China, South Korea and the rest of the world. The original Mobage network in Japan currently serves over 40 million registered users with more than 2,000 titles. Founded in 1999 as a small startup in Tokyo, DeNA currently has over 1,800 employees worldwide working at offices and development studios in 16 cities across 11 countries and regions. The company generated annual sales of more than 1.8 billion U.S. dollars in the fiscal year ended March 2012. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit http://www.dena.jp/intl.

About Mobage

Mobage hosts over 50 third-party developer and ngmoco-developed games, with many more titles in development. ngmoco’s mobile social entertainment network offers chart-topping apps including Tiny Tower, Rage of Bahamut, Ninja Royale™ and many popular games. Mobage supports games for everyone from city building games like We Rule®, to casual games such as Zombie Farm® and Tiny Chef™, classic games including Blackjack!, Touch Hockey®, to core-game titles such as Quests & Sorcery™, DragonCraft™ and Blood Brothers™. Mobage games are available on the Apple App Store and Google Play. Mobage offers developers access to a suite of features to enhance their mobile and social gaming experience, including a payment API, marketing support and analytics tools. To learn more about Mobage, visit: http://mobage.com or contact gamemakers@ngmoco.com.

About Hasbro's TRANSFORMERS brand

First introduced in 1984 by Hasbro and Takara Tomy, the TRANSFORMERS brand has provided kids with hours of MORE THAN MEETS THE EYE fun with their action figures that convert from robot to vehicles and back again. Legions of kids around the world grew up creating fantastic adventures and battles set on both the planet CYBERTRON and Earth that featured the "good-guy" AUTOBOTS and the "bad-guy" DECEPTICONS. Since then, more than 7,500 robots have been introduced in animated TV series, comic books and three live-action feature films.

About Hasbro

Hasbro, Inc. (HAS) is a branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies." Learn more at http://www.hasbro.com. ©2012 Hasbro, Inc. All Rights Reserved.

ngmoco, DragonCraft, Quests & Sorcery and We Rule are registered trademarks or trademarks of ngmoco, LLC in the United States and/or other jurisdictions. Mobage, Blood Brothers, and Ninja Royale are the registered trademarks or trademarks of DeNA Co., Ltd. in the United States and/or other jurisdictions. TRANSFORMERS and all associated characters are trademarks of Hasbro. Rage of Bahamut is a registered trademark or trademark of Cygames, Inc. Apple, and App Store are trademarks of Apple Inc. Android and Google Play are trademarks of Google Inc. All other marks and names are trademarks of their respective companies.

July 9, 2012
Hasbro Returns to Comic-Con International to Showcase Its Iconic Pop-Culture Brands
The Branded Play Company Continues to be the Premiere Destination for fans of Giant Robots, Super Heroes, Intergalactic Battles, Magical Ponies and More at Comic-Con in San Diego

PAWTUCKET, R.I.--(BUSINESS WIRE)-- With globally renowned brands including TRANSFORMERS, MY LITTLE PONY, JEM AND THE HOLOGRAMS, KRE-O and G.I. JOE as well as licensed toy lines for MARVEL, STAR WARS, SESAME STREET and STAR TREK, few exhibitors at Comic-Con International in San Diego can boast the pedigree of properties so significant to the heritage of the popular arts than Hasbro. To celebrate these brands, which span comics, animation, action figures, blockbuster movies and additional entertainment experiences, Hasbro, Inc. (NASDAQ: HAS) will deliver an unprecedented lineup of panels, autograph sessions, special edition toys and more that surpasses anything in its past history at the show. The fan communities of these properties are among the most passionate and dedicated in the world and Hasbro will deliver a tremendous experience tailored specifically for them and all convention goers based on the rich Hasbro portfolio of characters, stories and products.


The Terrorcon Cliffjumper figure, based on the hit Transformers Prime animated series from Hasbro Studios, is one of several special edition toys Hasbro will offer at Comic-Con International in San Diego. (Photo: Business Wire)

Over the years Hasbro has become a Comic-Con International mainstay and its booth remains one of the most popular at the convention. With one of the largest presences at the show, the Company continues to grow its broad range of opportunities for fans spanning Hasbro, HasbroToyShop.com, WIZARDS OF THE COAST, Hasbro Studios and The Hub TV Network and more as Comic-Con continues to expand. Hasbro will deliver unique experiences for attendees, pulling in the creative talent behind its biggest pop culture properties and licensed toy lines including custom displays for its latest toys and action figures.

"Hasbro looks forward to Comic-Con International in San Diego every year," said John Frascotti, chief marketing officer, Hasbro, Inc. "Connecting with our most passionate fans is extremely important to us and we're thrilled to offer an incredible line up of special edition collectibles, panels and opportunities to meet the talent behind our remarkable brands like TRANSFORMERS, MY LITTLE PONY and G.I. JOE that have become synonymous with the popular arts."

The following features highlights of activities across Hasbro brands and licensed properties to be showcased in the Hasbro booth (#3213) and around the convention.

G.I. JOE

From action figures and animated series to movie and video games, the G.I. JOE brand from Hasbro has been an enduring pop culture icon for generations of fans. At Comic-Con, the Hasbro booth will provide G.I. JOE enthusiasts with an up close look at the entire upcoming G.I. JOE: RETALIATION line including newly announced items revealed at the G.I. JOE convention as well as the recently announced G.I. JOE MICRO FORCE line. The Hasbro booth at Comic-Con will be an opportunity for fans to see them in person before they hit shelves in the spring of 2013. The G.I. JOE: RETALIATION movie from Paramount Pictures is scheduled to hit theaters on March 29th, 2013 in 3D and stars Dwayne Johnson, Channing Tatum, Bruce Willis, Adrianne Palicki and more. As G.I. JOE fans know (and knowing is half the battle), the vehicles and costumes featured in the G.I. JOE vs. COBRA saga are just as important as the characters. As a special opportunity for fans, Hasbro will have props from the movie on display including the FIREFLY character's motorcycle and the COBRA COMMANDER character's iconic helmet.

Hasbro and the G.I. JOE publishers at IDW will also be celebrating the ongoing legacy and heritage of G.I. JOE comics by welcoming G.I. JOE comics legend, Larry Hama to its booth for an autograph session on Saturday, July 14 from 1:00-2:00pm. Tickets for the autograph session will be available at the Hasbro booth on Saturday morning beginning at 9:00am and G.I. JOE comics are available for purchase at the IDW booth (#2643).

KAIJUDO: RISE OF THE DUEL MASTERSTM

Produced by Hasbro Studios and currently airing on The Hub TV Network in the U.S., KAIJUDO: RISE OF THE DUEL MASTERSTM is a new animated action-fantasy series based on the popular trading card game from WIZARDS OF THE COAST, a Hasbro subsidiary. The WIZARDS OF THE COAST booth (#3249) will be dedicated to this new property at Comic-Con for fans to experience throughout the show. Hasbro will welcome voice talent from the show including, Scott Wolf the voice of RAY, David Sobolov the voice of TATSURION THE UNCHAINED (a.k.a. "Bob"), Phil Lamar the voice of GABE and Kari Wahlgreen the voice of ALLIE to its booth on Saturday, July 14 from 11:00am-12:00pm. Tickets for the autograph session will be available at the Hasbro booth on Saturday morning beginning at 9:00am while supplies last. The special guests will be signing special edition KAIJUDO: RISE OF THE DUEL MASTERSTM posters featuring their characters from the new animated series. Hasbro will also host a giveaway of limited edition KAIJUDO: RISE OF THE DUEL MASTERS TM posters on Sunday, July 15 from 9:00-10:00am in the Hasbro booth while supplies last.

KRE-O

At Comic-Con, the KRE-O brand from Hasbro boldly goes where no one has gone before. Based on the upcoming STAR TREK sequel from Paramount Pictures and directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun KREON figures based on iconic STAR TREK characters. Fans will be able to see the KRE-O STAR TREK U.S.S. ENTERPRISE set and select KREON figures for the first time in person at the Hasbro Comic-Con booth beginning on Preview Night, July 11.

In a groundbreaking move for entertainment based building sets, Hasbro teamed up with J.J. Abrams, director of the upcoming STAR TREK sequel, to create a KRE-O STAR TREK stop motion digital short. The digital short, produced by Bad Robot, features icons of the STAR TREK saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. Fans can view a teaser trailer now on the KRE-O brand Youtube channel at http://www.Youtube.com/KREO or at the convention in the Hasbro booth.

STAR TREK will mark the third major entertainment property to be featured in the KRE-O line. Hasbro successfully introduced the KRE-O brand in 2011 with building sets featuring its globally popular TRANSFORMERS characters and in 2012 introduced the KRE-O BATTLESHIP line. New KRE-O BATTLESHIP and KRE-O TRANSFORMERS sets will be on display in the Hasbro booth including never before seen KRE-O TRANSFORMERS expressions: KRE-O TRANSFORMERS MICROCHANGERS and KRE-O TRANSFORMERS MICROCHANGERS COMBINERS. Fans won't want to miss these new reveals as well a chance to snap a photo with KRE-O character statues including TRANSFORMERS BUMBLEBEE, a BATTLESHIP ALIEN and STAR TREK CAPTAIN KIRK all in their unique KREON expressions! Fans will also want to get their hands on a special edition KRE-O BATTLESHIP BATTLE-BOAT building set sample pack which will be distributed at various times throughout the show while supplies last.

MARVEL

In a banner year for MARVEL Super Heroes, Hasbro, home of the master MARVEL toy license, will be celebrating its MARVEL'S THE AVENGERS and THE AMAZING SPIDER-MAN toy lines in support of the two massive blockbusters as well its wildly popular MARVEL UNIVERSE and MARVEL LEGENDS collector lines.

Fans of the MARVEL UNIVERSE, MARVEL LEGENDS and other MARVEL action figure lines will want to check out the Hasbro booth for a comprehensive look at the extensive line-up of 2012 toys as well as new, upcoming figures revealed for the first time following the Hasbro MARVEL panel taking place on Saturday at 4:00-5:00pm. Attendees will also get to "assemble" and be "amazing" in the Hasbro booth where they can pose as their own action figure in either an AVENGERS or AMAZING SPIDER-MAN ‘life-sized' MARVEL blister card package!

Visitors will also see something brand new for 2012 as Hasbro showcases its new MARVEL BONKAZONKS stunt battling game line in a unique display. With over one hundred BONKAZONKS figures to collect in 2012, this new stunt battling expression where kids "Flick, Stack, Spin and Attack" their way to victory is a highly collectible and unique way to play with MARVEL Super Heroes! Fans can visit http://www.BONKAZONKS.com for more information about the new game and to battle with BONKAZONKS online.

MY LITTLE PONY

The MY LITTLE PONY brand, a pop-culture phenomenon from Hasbro, gallops into Comic-Con in 2012 with a hit animated series, new toys and an extensive line of licensed goods. Featuring a unique sense of humor, memorable characters and endearing stories about the power of friendship, the MY LITTLE PONY FRIENDSHIP IS MAGIC animated series, produced by Hasbro Studios and airing on The Hub in the U.S., has amassed a fan following as varied as the ponies of PONYVILLE. Comic-Con attendees will be able to snap photos of a life-sized PINKIE PIE character statue, gaze at a giant MY LITTLE PONY cast mural emblazoned on an entire wall within the Hasbro booth and get a look at an extensive line-up of current MY LITTLE PONY toys, licensed apparel and more. The MY LITTLE PONY brand will also unveil the winning design from its "Design a MY LITTLE PONY" contest with the winning figure on display beginning on Preview Night.

To transport fans to and from the convention in style, The Hub will transform the interior and exterior of one car of the San Diego trolley system to create a magical MY LITTLE PONY FRIENDSHIP IS MAGIC experience showcasing some of the series' characters. The train will be styled as the Friendship Express train, which is featured in the popular animated series. The Hub is also unveiling the "My Little Pony Friendship is Magic" themed, 8-bit "Adventure Pony" game on Hubworld.com; visitors to the network's Comic-Con headquarters at popular eatery The Broken Yolk will receive a secret code to gain exclusive access to game.

As a very special experience for fans, Hasbro welcomes several voice actors behind many of the most popular ponies and a story editor from the MY LITTLE PONY FRIENDSHIP IS MAGIC series for an autograph signing session. Andrea Libman, voice of PINKIE PIE and FLUTTERSHY; Tabitha St. Germain, voice of RARITY; Tara Strong, voice of TWILIGHT SPARKLE; Cathy Weseluck, voice of SPIKE; and story editor Meghan McCarthy, will sign MY LITTLE PONY FRIENDSHIP IS MAGIC keepsakes in the Hasbro booth from 3:00-4:00pm on Friday, July 12. Tickets are required for the session and will be distributed beginning at 9:00am on Friday in the Hasbro booth while supplies last.

SESAME STREET

Superheroes abound at Comic-Con every year but not all are the same. Some are strong, some are fast, some are...blue, fuzzy and use their powers of observation to solve problems! Hasbro and its PLAYSKOOL brand are excited to celebrate the upcoming launch of its FLYING SUPER GROVER 2.0 toy. Eric Jacobson, the man behind Super Grover 2.0, will be available for a special autograph session on Thursday, July 12 from 9:30-10:30am in the Hasbro booth. Lucky fans will have the chance to meet Eric for an autograph and pose for a picture with Super Grover 2.0. Tickets for the session will be distributed in the Hasbro booth on Wednesday, July 11 during Preview Night while supplies last (a ticket is required to participate). FLYING SUPER GROVER 2.0 is one of the most talked about preschool toys for the upcoming holiday season and comes to life when kids pick him up and "fly" him around the room. His arms will rise as if he's flying and he will let children know whether he's "Going up" or "Going down!"

STAR WARS

The Force is strong with Hasbro at Comic-Con International as the Company celebrates the recent launch of its popular STAR WARS FIGHTER PODS toy line, new action figures, the epic Course of the Force Lightsaber relay and more! To celebrate the highly collectible STAR WARS FIGHTER PODS line, visitors to the Hasbro booth will be able to pose in front of a unique display featuring DARTH VADER and CHEWBACCA statues in their ‘Micro Heroes, Mega Battles' FIGHTER PODS expression as well as a massive FIGHTER POD in the shape of a DEATH STAR filled with thousands of figures from the new line. Additionally, in what is becoming a Comic-Con tradition for Hasbro, fans of the traditional action figure lines will be able to step inside a ‘life-size' DARTH VADER RETURN OF THE JEDI blister card package and pose as their own action figure. Hasbro will be sampling STAR WARS FIGHTER PODS blind bags featuring one FIGHTER PODS figure and one "Pod" which will be distributed at various times throughout the show to fans while supplies last.

STAR WARS collectors will want to visit the Hasbro booth to get a sneak peak at current and upcoming toys in its MOVIE HEROES, CLONE WARS, VINTAGE, and FIGHTER PODS action figure lines. Fans won't want to miss these reveals as well as a look at the extensive line of STAR WARS vehicle toys and roleplay items to act out the intergalactic saga including ELECTRONIC MASKS, ULTIMATE FX LIGHTSABERS and more.

However, as STAR WARS fans know, the ULTIMATE FX LIGHTSABER can't be contained in the Hasbro booth alone. The ‘elegant weapon' will be featured in the Course of the Force, an Olympic-style Lightsaber relay presented by LucasFilm and Nerdist, taking place in the days leading up to Comic-Con, where participants will make a journey from Santa Monica to San Diego. Participants will hand off a custom Hasbro STAR WARS ULTMATE FX LIGHTSABER, the official Lightsaber of the Course of the Force, to the next runner as they begin their leg of the journey. Hasbro will welcome Ashley Eckstein voice of Ahsoka Tano in STAR WARS THE CLONE WARS and of the STAR WARS Course of the Force to its booth for an autograph session on Sunday, July 15 from 2:30-3:30pm in celebration of the epic Lightsaber relay where she will sign special Course of the Force photos for lucky fans. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Sunday while supplies last.

TRANSFORMERS

The astoundingly prolific TRANSFORMERS brand from Hasbro will have an equally impressive presence at Comic-Con. From action figures to video games, animated series to comics, the TRANSFORMERS brand in 2012 offers an exciting lineup of new takes on the pop-culture powerhouse that is truly "MORE THAN MEETS THE EYE." Hasbro will present the perennially popular TRANSFORMERS brand panel on Friday at 1:30pm where never before seen action figures from across the TRANSFORMERS PRIME, GENERATIONS, BOTSHOTS, KRE-O and RESCUEBOTS expressions will be unveiled. Newly revealed action figures in this presentation will be featured in the Hasbro booth display cases following the panel. Beyond the news-packed panel, Hasbro is delivering all of the new ways to experience the TRANSFORMERS brand in 2012 to Comic-Con with a lineup of events as diverse at the TRANSFORMERS characters themselves!

TRANSFORMERS PRIME

Towering over all of Comic-Con and the Hasbro booth is a 17-foot tall OPTIMUS PRIME statue in the styling of the TRANSFOMERS PRIME animated series — and he has a lot to celebrate. The hit animated series produced by Hasbro Studios currently airing on The Hub in the U.S. recently wrapped its second season for which it won two 2012 Daytime Emmy© Awards, for a total of four since it first premiered in 2010. Hasbro also "rolled out" an extensive line of action figures based on the series and fans will be able to see the full 2012 lineup of TRANSFORMERS PRIME figures in both robot and vehicle mode in an extensive booth presentation including an intricate TRANSFORMERS PRIME diorama featuring space bridges, VEHICONS and more! Plus, Hasbro will distribute samples of TRANSFORMERS PRIME CYBERVERSE Legion Scale figures to convention goers in the Hasbro booth at various times throughout the show, while supplies last. Fans of the series and the iconic voice of OPTIMUS PRIME won't want to miss the "OPTIMUS PRIME: Up Close and Personal" panel on Friday, July 13 at 6:00pm, presented by Hasbro Studios and The Hub TV Network where Larry King, one of the most recognized broadcast interviewers in the world, salutes legendary OPTIMUS PRIME voice actor, Peter Cullen, in an exclusive one-on-one interview.

TRANSFORMERS RESCUE BOTS

TRANSFORMERS RESCUEBOTS, a new animated series from Hasbro Studios and toy line for younger TRANSFORMERS fans, celebrates its first Comic-Con by offering attendees the chance to meet HEATWAVE, one of the series' characters in the Hasbro booth. The HEATWAVE costume character will be in the booth as well as at "The Hub Headquarters at the Broken Yolk" at various times throughout the convention. The TRANSFORMERS RESCUE BOTS series, currently in its first season, airs on The Hub in the U.S.

TRANSFORMERS: THE RIDE-3D

The TRANSFORMERS brand also saw the opening of its very first thrill ride in the U.S. in 2012 with the recent launch of TRANSFORMERS: The Ride-3D at Universal Studios Hollywood. To celebrate the ride at Comic-Con, fans will have the chance to receive limited edition TRANSFORMERS: The Ride-3D commemorative launch posters beginning at 6:00pm in the Hasbro booth while supplies last.

TRANSFORMERS: FALL OF CYBERTRON

In celebration of the upcoming, highly anticipated and critically heralded TRANSFORMERS: Fall of Cybertron video game from Activision, available August 21, 2012, Hasbro will welcome game designers to the Hasbro booth at 10:00am on Friday, July 13 to present a look at game play. Action figures based on the CYBERTRONIAN style of the video game (and featured in the brand's GENERATIONS line) will be on display in the Hasbro booth. For an in-depth TRANSFORMERS: Fall of Cybertron video game experience, fans will also want to check out the Activision booth (#5344).

TRANSFORMERS COMICS

To wrap up Comic-Con in 2012, the TRANSFORMERS brand goes back to the convention's roots and welcomes amazing talent behind two popular comic series from IDW based on the TRANSFORMERS brand. Chris Metzen (writer) and Livio Ramondelli (artist) from the TRANSFORMERS AUTOCRACY series and John Barber (writer) and Andrew Griffith (artist) from the TRANSFORMERS: ROBOTS IN DISGUISE series will be signing autographs from 1:00-2:00pm on Sunday in the Hasbro booth. (TRANSFORMERS comics will be available for purchase in the IDW booth, #2643). Tickets are required for the session and will be distributed beginning at 9:00am on Sunday in the Hasbro booth while supplies last.

AUTOGRAPH SESSIONS, SPECIAL EDITION GIVEAWAYS & EVENTS IN THE HASBRO BOOTH:

Hasbro will offer more events in its booth than ever before. Fans should check the schedule in the Hasbro booth each day for these events and more including Hasbro Global Design team digital sculpting demos, brand experts staffing their areas and costume character photo ops. The following is a list of scheduled highlights.

Wednesday, July 11

6:00—7:00pm: TRANSFORMERS: The Ride-3D limited edition poster giveaway (while supplies last).
Thursday, July 12

9:30-10:30am: Autograph session with Eric Jacobson, the man behind Sesame Street's Super Grover 2.0 character and photo op with Super Grover 2.0. Tickets are required for participation and will be distributed in the Hasbro booth on Wednesday, July 11 during Preview Night (while supplies last).
Friday, July 13

10:00-10:30pm: TRANSFORMERS: FALL OF CYBERTRON and TRANSFORMERS PRIME video game demos by Activision.
3:00-4:00pm: MY LITTLE PONY FRIENDSHIP IS MAGIC animated series autograph session with Andrea Libman, voice of PINKIE PIE and FLUTTERSHY; Tabitha St. Germain, voice of RARITY; Tara Strong, voice of TWILIGHT SPARKLE; Cathy Weseluck, voice of SPIKE; and story editor, Meghan McCarthy. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Friday (while supplies last).
Saturday, July 14

11:00-12:00pm: KAIJUDO: RISE OF THE DUEL MASTERSTM autograph session with voice talent including, Scott Wolf the voice of RAY; David Sobolov the voice of TATSURION THE UNCHAINED (a.k.a. "Bob"); Phil Lamar the voice of GABE; and Kari Wahlgreen the voice of ALLIE to its booth. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Saturday (while supplies last). The featured guests will sign special edition KAIJUDO: RISE OF THE DUEL MASTERS TM posters provided by Hasbro Studios featuring their characters from the new animated series airing on The Hub.
1:00-2:00pm: G.I. JOE IDW Comics autograph session with legendary writer Larry Hama (G.I. JOE: A REAL AMERICAN HERO IDW comics). Tickets are required for participation and will be distributed in the Hasbro booth on beginning at 9:00am on Saturday (while supplies last). G.I. JOE comics are available for purchase at the IDW booth (#2643).
Sunday, July 15

9:00-10:00am: KAIJUDO: RISE OF THE DUEL MASTERSTM special edition poster giveaway
1:00-2:00pm: TRANSFORMERS IDW Comics autograph session with writer Chris Metzen and artist Livio Ramondelli from the TRANSFORMERS AUTOCRACY series and writer John Barber and artist Andrew Griffith from the TRANSFORMERS: ROBOTS IN DISGUISE series will be signing copies of these comics (available for purchase in the IDW booth #2643). Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Sunday (while supplies last).
2:30-3:30pm: Autograph session with Ashley Eckstein voice of AHSOKA TANO in STAR WARS THE CLONE WARS and of the STAR WARS Course of the Force. Ashley will be signing special Course of the Force photos for fans. Tickets are required for participation and will be distributed in the Hasbro booth beginning at 9:00am on Sunday (while supplies last).
Special Edition Giveaways

Throughout the convention, Hasbro will offer fans the opportunity to get their hands on a variety of special edition giveaways and samples of its latest and greatest toy lines. Check the Hasbro booth for a list of times when the following and more will be distributed to fans while supplies last:

KAIJUDO: RISE OF THE DUEL MASTERSTM Special Edition Posters
KRE-O BATTLESHIP BATTLE BOAT Building Set Special Edition Sample Pack
KRE-O BATTLESHIP Special Edition posters and coupons
MARVEL BONKAZONKS Online Game Codes
MY LITTLE PONY FRIENDSHIP IS MAGIC "DESIGN A PONY" Contest Posters
MY LITTLE PONY FRIENDSHIP IS MAGIC Trading Cards
STAR WARS FIGHTER PODS Sample Pack (featuring one figure and one "Pod")
STAR TREK CBS Consumer Products Special Edition Postcards
TRANSFORMERS PRIME CYBERVERSE LEGION Scale Figures (assorted characters)
TRANSFORMERS: THE RIDE-3D Limited Edition Posters
All scheduled appearances and giveaways are subject to change without notice.

PANELS

Every year Hasbro offers an exciting lineup of panels to give fans an inside look at its brands at Comic-Con. In 2012 Hasbro, in conjunction with strategic partners, will present the following panels:

IDW & Hasbro; Thursday, July 12 at 10:00-11:00am in Room 9

Join IDW Senior Editor John Barber (Transformers: Robots in Disguise), editor Carlos Guzman, and Hasbro's Director of Global Publishing Michael Kelly as they reveal secrets and upcoming plans for Transformers, G.I. Joe, Dungeons & Dragons, Magic: The Gathering, and more! A new Transformers series will be announced—as will a new license! All this and special guests Larry Hama (G.I. Joe: A Real American Hero), Chris Metzen (Transformers: Autocracy), Flint Dille (Transformers: Autocracy), Livio Ramondelli (Transformers: Autocracy), Andrew Griffith (Transformers: Robots in Disguise), Brendan Cahill (Transformers: Robots in Disguise), Mike Costa (G.I. Joe: Cobra) and surprise guests!

Hasbro: TRANSFORMERS Brand; Thursday, July 12 at 1:30-2:30pm in Room 24ABC

Aaron Archer (Vice President, Hasbro Design) and Jerry Jivoin (Director, Global TRANSFORMERS Brand) discuss the hottest TRANSFORMERS topics including the TRANSFORMERS PRIME and TRANSFORMERS RESCUE BOTS TV series, action figures, videogames, comics, theme park rides and more. Attendees will also get sneak peeks of upcoming action figures and brand news. Jerry and Aaron will also host some Q+A for your burning TRANSFORMERS questions.

Hasbro Studios & The Hub: MY LITTLE PONY FRIENDSHIP IS MAGIC; Friday, July 13 at 10:00-11:00am in Room: 23ABC

Join special guests from Hasbro Studios and The Hub TV Network's MY LITTLE PONY FRIENDSHIP IS MAGIC as they share details of the making of the animated series and how the "friendship" and "magic" are brought to life. Fans won't want to miss it! Also includes Q&A time.

Hasbro: STAR WARS Action Figures; Friday, July 13 at 11:00-12:00pm in Room 7AB

Derryl DePriest (VP, Global Brand Marketing, Hasbro), Jeff Labovitz (Director, Global Brand Marketing, Hasbro), Brian Merten (Sr. Manager, Product Design, Hasbro), Adam Pagano (Sr. Art Director, Hasbro) and Erik Arana (Star Wars Product Designer, Hasbro) discuss the popular Hasbro Star Wars line. Attendees will also get a sneak peek of upcoming, never before seen items. There will also be some Q+A for burning Star Wars action figure questions.

Hasbro Studios & The Hub: "OPTIMUS PRIME: Up Close and Personal"; Friday, July 13 at 6:00-7:00pm in Room 23ABC

The incomparable Larry King, one of the most recognized broadcast interviewers in the world, goes one-on-one with voice actor Peter Cullen (OPTIMUS PRIME), a talent who is practically synonymous with Comic-Con itself. In this panel, "The King of Interviews" salutes the beloved Cullen and takes attendees through the actor's early days on the original 1984 animated TRANSFORMERS TV series, the three box office smash TRANSFORMERS movies, and his current work on The Hub TV network's Daytime Emmy® Award-winning animated series TRANSFORMERS PRIME from Hasbro Studios. Audience Q&A to follow.

Hasbro Studios & The Hub: "The Making of KAIJUDOTM"; Friday, July 13 at 7:00-8:00pm in Room 24ABC

From Hasbro Studios comes a new animated TV series — KAIJUDO: RISE OF THE DUEL MASTERSTM, seen on The Hub TV Network. Join the cast, including Scott Wolf ("V"), David Sobolov ("Beast Wars: TRANSFORMERS") and panel moderator Phil LaMarr ("Futurama") as well as the Hasbro Studios production team and the R&D team from Wizards of the Coast for a conversation on how they brought the popular KAIJUDOTM trading card game to life in this fantastical new series.

Activision: TRANSFORMERS: Fall of Cybertron Voice Talent; Saturday, July 14 at 10:00-11:00am in Room 24ABC

Legendary TRANSFORMERS voice talent and game experts at developer High Moon Studios will come together in one epic panel to discuss their roles in the upcoming Activision video game, TRANSFORMERS: Fall of Cybertron. The panel will feature Peter Cullen, voice of OPTIMUS PRIME, Gregg Berger, voice of GRIMLOCK, Nolan North, voice of CLIFFJUMPER and BRUTICUS, Matt Tieger, High Moon Studios Game Director and David Cravens, High Moon Studios Senior Creative Director. The panel will give everyone an inside look into bringing favorite characters to life in the making of the game, as well as answers to the questions fans want to know.

Hasbro: MARVEL Action Figures; Saturday, July 14 at 4:00-5:00pm in Room 24ABC

Adam Biehl (Sr. Director, Global Marvel Line at Hasbro), Jesse Falcon (Licensing Director, Marvel), Dwight Stall (Senior Marvel Product Design Manager, Hasbro) and Kristin Hamilton (Sr. Manager, Global Marvel Line at Hasbro) discuss Hasbro's popular MARVEL LEGENGS, MARVEL UNIVERSE, THE AVENGERS, THE AMAZING SPIDER-MAN and MARVEL BONKAZONKS toy lines. Attendees will also get a sneak peek of upcoming, never before seen action figures. There will also be Q+A for fans' MARVEL action figure questions.

HasbroToyShop.com Special Edition Toys

Hasbro's 2012 Comic-Con Special Edition toys available for purchase through the HasbroToyShop.com booth (#3329) while supplies last, include:

G.I. JOE H.I.S.S. TANK VEHICLE WITH SHOCKWAVE DECO AND 3.75" DESTRO & B.A.T. SPECIAL EDITION PACK

After the extreme popularity of last year's G.I. JOE and TRANSFORMERS crossover San Diego Comic-Con special edition, Hasbro has done it again! In 2012, the iconic G.I. JOE vehicle, the H.I.S.S. TANK, will get a DECEPTICON SHOCKWAVE make-over, including a G1 SHOCKWAVE blaster attachment. The set comes with a 3.75-inch DESTRO action figure with special edition DECEPTICON deco, a 3.75-inch COBRA B.A.T. figure with special edition CONSTRUCTICON deco. The set also comes with several ENERGON cubes on a cart, a briefcase full of money, and a small boom box with 3 cassette tapes- better known to TRANSFORMERS fans as the classic alt-mode of DECEPTICON spy SOUNDWAVE along with RATBAT, LASERBEAK, and RAVAGE. Yo, Joe AND Roll Out! (Approximate Retail Price: $64.99 each; Ages: 4 & up)

G.I. JOE 3.75" KIM ARASHIKAGE SPECIAL EDITION FIGURE

The baddest female ninja around will return in the blockbuster film, G.I. Joe: Retaliation, scheduled to hit theaters on March 29th, 2013 in 3D, but first, KIM ARASHIKAGE is making an appearance at San Diego Comic-Con. As the latest G.I. JOE Comic-Con special edition figure, Hasbro will be releasing two movie likeness versions of the fan-favorite ninja. The primary KIM ARASHIKAGE figure is dressed in her classic red ninja suit with a double bladed bisento, while the unmasked variant is wearing a white costume and wielding a kusarigama. (Approximate Retail Price: $14.99 each; Ages: 4 & up)

JEM AND THE HOLOGRAMS Special Edition Doll: HOLLYWOOD JEM

Under license from Hasbro, fans will have a truly outrageous time when they see JEM AND THE HOLOGRAMS Special Edition doll: HOLLYWOOD JEM from Integrity Toys! The fully articulated HOLLYWOOD JEM doll stands 12 inches tall and features rooted pink hair and stunning long eyelashes. Looking fabulously fashionable in capri pants, black high-heel pumps, and a shiny gold-toned jacket (complete with shoulder pads!), HOLLYWOOD JEM is ready to rock the stage. As the leader of JEM AND THE HOLOGRAMS, the HOLLYWOOD JEM doll comes complete with a microphone and silver chromed microphone stand. When the tour is complete, fans can display their doll proudly using the included doll stand. Each HOLLYWOOD JEM Special Edition Doll comes with a certificate of authenticity and a souvenir postcard with artwork from the original JEM AND THE HOLOGRAMS line. (Approximate Retail Price $125; Ages 14 & up)

MARVEL LEGENDS SPECIAL EDITION UNCANNY X-FORCE COLLECTOR'S PACK

Collectors will have a chance to get their ADAMANTIUM claws on these X-FORCE figures in 6" scale for the first time! Featuring ARCHANGEL, WOLVERINE, and PSYLOCKE in costumes from The Fall of Archangel story line, this set comes in a collectable display box with exclusive art by well known comic artist Clayton Crain! (Approximate retail price: $49.99 each; Ages: 4 & up)

MARVEL UNIVERSE 3.75" MASTERS OF EVIL Special Edition 3-Pack

Fueled by a raging need for vengeance against CAPTAIN AMERICA, BARON ZEMO hatches a masterful plan. Not foolish enough to face the AVENGERS alone, he strategically forms one of the most powerful groups of villains ever assembled. The MASTERS OF EVIL 3-Pack includes BARON ZEMO, RADIOACTIVE MAN and TIGER SHARK all appearing in 3.75" scale, and united for a singular purpose: destroying EARTH'S MIGHTIEST HEROES. The villains can also be seen fighting against THE AVENGERS in the exclusive art by Joe Quesada on the SDCC exclusive THE AVENGERS HELICARRIER, sold separately. (Approximate Retail Price $29.99; Ages 4 & up)

MARVEL UNIVERSE S.H.I.E.L.D. SUPER HELICARRIER

Get ready to explore Hasbro's biggest SDCC release yet! Featuring an exclusive deco, this S.H.I.E.L.D. SUPER HELICARRIER is over 4 feet long! In addition, it features 9 working projectile launchers for taking out enemies such as the Masters of Evil (sold separately). This special edition vehicle also features exclusive CAPTAIN AMERICA and MARIA HILL 3.75" figures and specially commissioned box artwork by Joe Quesada. (Approx. Retail Price $129.99; Ages 4 & up)

MY LITTLE PONY 2012 Special Edition Pony

The popular special edition MY LITTLE PONY figure, available this year at the MY LITTLE PONY Fair and Convention and Comic-Con, is sure to be a fan favorite in 2012! Inspired by the animated series MY LITTLE PONY FRIENDSHIP IS MAGIC, this gray, Pegasus pony features rooted blonde hair and a cluster of bubbles for a cutie mark. (Approximate Retail Price: $19.99; Ages 3 & up)

STAR WARS VINTAGE SPECIAL EDITION CARBONITE CHAMBER COLLECTOR'S PACK

Pretend to visit an alternate reality with this incredible package of seven 3.75-inch STAR WARS figures—one figure from each film in the Saga, and one figure only available in this collectible set. Each figure is individually carded with packaging that pays tribute to a "lost" line look that Kenner considered before going with their classic black-and-silver look! This Comic-Con special edition pack will be fans' first chance to get the "lost" packaging, available this fall as variants in the STAR WARS VINTAGE COLLECTION line. In addition, this special collector's pack will be the only place to get an exclusive treat for fans— a 3.75-inch carded JAR JAR BINKS in CARBONITE, which will be hidden in the center of the packaging and can be revealed by raising it through the "CARBONITE CHAMBER" top of the case. The other figures included are a standard JAR JAR BINKS (EPISODE I), CLONE TROOPER LIEUTENANT (EPISODE II), SHOCK TROOPER (EPISODE III), SANDTROOPER (EPISODE IV), PRINCESS LEIA (EPISODE V) AND DARTH VADER (EPISODE VI). (Approximate Retail Price: $79.99; Ages 4 & up)

TRANSFORMERS PRIME TERRORCON CLIFFJUMPER

The DARK ENERGON will be flowing through San Diego this year with the release of this special edition Deluxe scale TERRORCON CLIFFJUMPER figure. Featuring a special "TRANSFORMERS zombie" deco, this figure looks just like he did in the Darkness Rising storyline of Hasbro Studios TRANSFORMERS PRIME animated series. This figure comes with a DARK ENERGON shard and a DARK ENERGON chest attachment in a special edition clam shell packaging designed to look like his head. (Approximate Retail Price: $24.99; Ages 5 & up)

TRANSFORMERS DELUXE BRUTICUS COMBINER

The TRANSFORMERS DELUXE BRUTICUS COMBINER SDCC Special Edition set features the fearsome DECEPTICON, BRUTICUS in a special CYBERTRONIAN deco as seen in the eagerly anticipated video game TRANSFORMERS: FALL OF CYBERTRON from Activision. BRUTICUS is formed when all five deluxe scale ‘combiner' action figures in the set link together. The COMBATICONS characters BLAST OFF, VORTEX, DECEPTICON BRAWL, SWINDLE, and ONSLAUGHT each have three modes: robot, vehicle and a third ‘combiner' mode to link together. This Special Edition also includes removable packaging resembling a silhouette of the DECEPTICON logo that becomes a display case for the BRUTICUS figure. (Approximate retail price: $99.99 each; Ages: 5 & up)

Following the convention, a limited number of each item will be available for purchase online at HasbroToyShop.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved

Due to the sale of 3rd party figures at TFcon the Hasbro New Product Preview and Q/A has been pulled from our programming. Hasbro Canada is still scheduled to attend TFcon 2012 and will have a product display and interact with the fans. We at TFcon apologize for any inconvenience and thank Hasbro Canada for all their help over the years. You can find below the official statement from Hasbro’s Corporate Communications team:

“Although it was communicated by TFcon that Hasbro would host a panel at TFcon this year, Hasbro will unfortunately not be able to participate in a panel. However, we continue to look forward to meeting fans on the convention floor on Saturday.”

10:00-11:00 IDW & Hasbro— Join senior editor John Barber (Transformers: Robots in Disguise), editor Carlos Guzman, and Hasbro's director of global publishing Michael Kelly reveal secrets and upcoming plans for Transformers, G.I. Joe, Dungeons & Dragons, Magic: The Gathering, and more. A new Transformers series will be announced-as well as a new license. Panelists include Larry Hama (G.I. Joe: A Real American Hero), Chris Metzen (Transformers: Autocracy), Flint Dille (Transformers: Autocracy), Livio Ramondelli (Transformers: Autocracy), Andrew Griffith (Transformers: Robots in Disguise), Brendan Cahill (Transformers: Robots in Disguise), Mike Costa (G.I. Joe: Cobra), plus surprise guests! Room 9

1:30-2:30 Hasbro: Transformers Brand— Aaron Archer (vice president, Hasbro Design) and Jerry Jivoin (director, Global Transformers Brand) discuss the hottest Transformers topics including the Transformers Prime and Transformers Rescue Bots TV series, action figures, video games, comics, theme park rides and more. Attendees will also get sneak peeks at upcoming action figures and brand news. Jerry and Aaron will also host some Q&A for your burning Transformers questions. Roll out! Room 24ABC

(words only): COMBINERS

Standard Character claim: Yes

Current Status: New application will be assigned to an examining attorney approximately 3 months after filing date.

Date of Status: 2012-06-28

Filing Date: 2012-06-20

Transformed into a National Application: No

Registration Date: (DATE NOT AVAILABLE)

Register: Principal

Law Office Assigned: (NOT AVAILABLE)

If you are the applicant or applicant's attorney and have questions about this file, please contact the Trademark Assistance Center at TrademarkAssistanceCenter@uspto.gov

Current Location: 042 -New Application Processing

Date In Location: 2012-06-28

LAST APPLICANT(S)/OWNER(S) OF RECORD
1. HASBRO, INC.

Address:
HASBRO, INC.
1027 Newport Avenue
Pawtucket, RI 02862
United States
Legal Entity Type: Corporation
State or Country of Incorporation: Rhode Island
Phone Number: 401-727-5530
Fax Number: 401-709-6448

GOODS AND/OR SERVICES
International Class: 028
Class Status: Active
Toy action figures, toy vehicles and toy robots convertible into other visual toy forms
Basis: 1(b)
First Use Date: (DATE NOT AVAILABLE)
First Use in Commerce Date: (DATE NOT AVAILABLE)