Prices continue to rise on Transformers toys and other popular brands

Transformers News: Prices continue to rise on Transformers toys and other popular brands

Wednesday, October 3rd, 2012 2:07PM CDT

Category: Toy News
Posted by: Seibertron   Views: 27,675

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The retail prices of Transformers toys and other popular brands continues to increase at stores across America. These price increases continue at nationwide chains such as Walmart, Target, Toys R Us, Kmart and others. Is there an end in sight? How much is too much? Is there a limit to how high these prices will climb before you stop collecting? Sure oil prices and overseas labor costs have increased ... but is that enough to justify almost doubling the prices of these toys in the past 2 or 3 years? Share your thoughts and comments by joining our discussion by clicking here.

Pictured below are some new price tags of Transformers and Marvel Universe toys at the Rosemont Target near Chicago, IL. Time to front page this so that others can join the discussion about this issue.

Prices continue to rise on Transformers toys and other popular brands

Prices continue to rise on Transformers toys and other popular brands
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Re: Prices continue to rise on Transformers toys and other popular brands (1426268)
Posted by That Bot on October 3rd, 2012 @ 2:08pm CDT
I absolutely refuse to buy any Deluxe toy at retail for that price until/unless Hasbro can give us a good and clear explanation for why the prices are suddenly on the rise after staying mostly the same for the better part of 20 years. And why Voyagers aren't getting price-jacked.
Re: Prices continue to rise on Transformers toys and other popular brands (1426270)
Posted by samuraiman on October 3rd, 2012 @ 2:10pm CDT
Seibertron wrote:The retail prices of Transformers toys and other popular brands continues to increase at stores across America. These price increases continue at nationwide chains such as Walmart, Target, Toys R Us, Kmart and others. Is there an end in sight? How much is too much? Is there a limit to how high these prices will climb before you stop collecting? Sure oil prices and overseas labor costs have increased ... but is that enough to justify almost doubling the prices of these toys in the past 2 or 3 years? Share your thoughts and comments by joining our discussion by clicking here.

Pictured below are some new price tags of Transformers and Marvel Universe toys at the Rosemont Target near Chicago, IL. Time to front page this so that others can join the discussion about this issue.




$17.39 plus tax??? if this gets around to California i’m done with retail it’s going to be all about online
Re: Prices continue to rise on Transformers toys and other popular brands (1426271)
Posted by Ruthless Cynic on October 3rd, 2012 @ 2:11pm CDT
It's been a growing concern for me since Dark of the Moon came out. Smaller deluxes at inflated prices. They could have done one or the other, but instead they did both. The new deluxes are barely larger than the size of Energon basics. I remember when deluxes were $6.99-7.99. I am tapping out on buying multiples unless its classics. It really is ridiculous. I just spent $34 on Dreadwing at retail. I am ordering almost exclusively through BBTS from here on out. KMart has some deluxes at 12.99, the day they became the low cost provider I started to lose my marbles.
Re: Prices continue to rise on Transformers toys and other popular brands (1426273)
Posted by Erailea on October 3rd, 2012 @ 2:17pm CDT
Is this across the board or just a few stores playing the price hike game?

Also wondering if this has anything to do with the holidays coming and/or future sales so the store(s) can gain more profits while making the consumer think they are saving...
Re: Prices continue to rise on Transformers toys and other popular brands (1426274)
Posted by Rhinox23 on October 3rd, 2012 @ 2:18pm CDT
That Bot wrote:And why Voyagers aren't getting price-jacked.

...yet. :-(

This is getting a little bit ridiculous. There was a thread I commented on awhile back about changes in TF buying habits. This pricing further justifies buying online from BBTS, TFSource or the like. Not to mention the gas money you save and you don't even have to suffer the frustration from not finding what you want! Online stores will probably see an increase in purchasing...assuming they don't go up in price!
Re: Prices continue to rise on Transformers toys and other popular brands (1426275)
Posted by NebulanFree on October 3rd, 2012 @ 2:18pm CDT
I don't care, really. I like to find deals & whatnot, but I am a completist and will buy them regardless of the price. I see what you are saying Ryan, about the absurdity of the situation, but those who can not afford it will simply quit buying. Those of us fortunate enough to be able to afford these figures will continue to buy them if we choose to do so. I don't really see the big deal.
Re: Prices continue to rise on Transformers toys and other popular brands (1426277)
Posted by Seibertron on October 3rd, 2012 @ 2:22pm CDT
Erailea wrote:Is this across the board or just a few stores playing the price hike game?

Also wondering if this has anything to do with the holidays coming and/or future sales so the store(s) can gain more profits while making the consumer think they are saving...


I've been wondering that myself.
Re: Prices continue to rise on Transformers toys and other popular brands (1426278)
Posted by Decatron on October 3rd, 2012 @ 2:23pm CDT
My local WalMarts (in California btw) aren't quite that high yet. I'm sure it's only a matter of time though.
Re: Prices continue to rise on Transformers toys and other popular brands (1426279)
Posted by Bumblevivisector on October 3rd, 2012 @ 2:25pm CDT
#&%*ing oil-prices!

To whoever killed the electric car back in the day: Jolt is hunting you down as I type this.

If I saw proof that Hasbro had abandoned sweatshop labor entirely, I wouldn't mind as much, but we seriously need to stop using oil as fuel wherever possible so that it can be used for plastics as Primus intended. There may not be a realistic alternative for rocket and aircraft fuel, but if the U.S. had switched to some sort of electric/solar/flywheel combination for cars 20 years ago, we could've led the whole world away from this situation.

And no, that's not trivial, since the rise in plastic prices is surely hurting products that we actually need.
Re: Prices continue to rise on Transformers toys and other popular brands (1426280)
Posted by CrimsonPrime on October 3rd, 2012 @ 2:26pm CDT
*Yawn* Wake me up when there's something new. I have been paying 19 dollars each for a deluxe ever since 3 years ago. Peace out~
Re: Prices continue to rise on Transformers toys and other popular brands (1426283)
Posted by toonbot on October 3rd, 2012 @ 2:28pm CDT
Prices can go up it costs more to make...

But I believe it is because the demand is so high. Collectors buy out these toys as soon as they hit the shelves(you know who you are). Collectors will continue to snatch these toys up no matter the cost and Hasbro will continue to raise it.
Re: Prices continue to rise on Transformers toys and other popular brands (1426286)
Posted by Bubbah on October 3rd, 2012 @ 2:34pm CDT
Wow, there is no way I can be reading that price tag correctly! You know it's bad when that officially puts Wal-Mart as the most expensive retail store. I never thought I'd see the day TRU beat WM at deluxe pricing! Well, if that happens here, my buying strategy will be changing tremendously. I've been considering ditching the smaller lines (save a few here and there that really grab me) and focusing on MP's alone, and this may be the move that does it. With the increase in number of MP's, not to mention how great they're coming along, it's getting harder to resist. And as much as I love the show Prime, most of the toys are decent, but very few "must haves", it's been mostly for the completionist in me. I understand price increases, I really do... but (roughly) $7 in 2 or 3 years?!? Yeah, I've gotta draw a line somewhere ... :-?
Re: Prices continue to rise on Transformers toys and other popular brands (1426288)
Posted by PrymeStriker on October 3rd, 2012 @ 2:40pm CDT
Are you frigging kidding me? That's it...I'm not buying toys at retail anymore. :roll:
Re: Prices continue to rise on Transformers toys and other popular brands (1426289)
Posted by Tresob on October 3rd, 2012 @ 2:40pm CDT
In the last three years, I have rarely paid retail for any figure in any line. The hobby has been too expensive for my income for a while now.

Most of my purchases are either from reduced-price liquidators like Marshalls or old lots on eBay.

On a related note, I think this is one of the reasons why Cyberverse and Kre-o are so popular. It's a bit like the Squinkees phenomena. When the regular-scale toys are so expensive, the micro-scales seem like a bargain by comparison (even if they aren't).
Re: Prices continue to rise on Transformers toys and other popular brands (1426292)
Posted by Mkall on October 3rd, 2012 @ 2:48pm CDT
It's not the rising costs that bothers me too much so long as quality wasn't sacrificed as well. But with rising costs mixed with diminishing quality and it's no wonder 3rd Parties are getting more and more collector attention.
Re: Prices continue to rise on Transformers toys and other popular brands (1426296)
Posted by datguy86 on October 3rd, 2012 @ 3:03pm CDT
Part of this is the holiday season. Prices will relax come February.

Another part of this might be due to competing toy packaging within the same line of toys. Prime, Generations, Bot Shots and Cyberverse - these are all competing for the same shelf space while ultimately being the same thing. And quite frankly, that's a frustrating product to sell because consumers want one and maybe not the other.

Raising the prices also means store can hold "sales" where the product remains "discounted" throughout the season. Of course, the sale price is the the MSRP. HTS always offers the toys at MSRP (though it is telling FoC/Generations went from $12.00 with OP, Jazz and Shockwave to $15.00 with the Combaticons).

Some food for thought.
Re: Prices continue to rise on Transformers toys and other popular brands (1426298)
Posted by Megatron Wolf on October 3rd, 2012 @ 3:08pm CDT
this is getting out of hand now, do they really expect kids, parents & collectors to pay these outlandish prices? but this just proves the point ive been trying to make for the past year, if you dont fight it then its just going to get worse. I bet if we all stop buying then the prices would go back down. Yes i understand that oil has gone up but not enough to raise the prices this much. And this isnt the first time the price of oil has gone up, the last few times it did the prices didnt even fluctuate and if they did it was by very little. The main reason why prices are going up is because they see that there are still morons out there that will pay any price to get the product, thus the price goes up & other people cant afford to get them so they feel special in the end. Or they just dont give a flying frak. Also the holidays are coming and parents get really stupid around this time of year and will pay anything to get little timmy that toy he wants. So is it time for the fandoms to come together and fight this bullshit or are you people who "have to have it now" or "im a completionist and cant risk not getting it" or "the price gouging is justified" going to continue to frak the rest of us over? Eventually its going to reach a point as to where you wont even be able or be willing to pay the price they're asking. Suck up your goddamn pride & ego for a little while and help the rest of your fellow collectors out. In the end we all win, plus theres ebay so youll still be able to get what you want later on to complete that precious collection of yours.

On another note i am ashamed that its come down to this, companies preying on kids like this especially when the economy is shot to shit. I can only imagine how many kids have been unable to buy that toy that they want cause everytime they go to get it & they think they've save up enough the price is higher. All this is going to do is alienate people away from the product and thats going to screw everyone in the long run. A kid is going to realize eventually that hes getting screwed and go elsewhere, remember video games are just as big as toys these days and i wouldnt be surprised if alot of kids start saving their money to get more games than transformers or power rangers. Thats what ive been doing, ive been buying cheap figures off ebay (not just transformers either) & putting the rest of the money towards video games. And now that i look back i saved alot of money. Yeah it does suck that i cant go and get that new figure i want but ive learned to wait and ill pick it up on clearance and if i dont get it then oh well, my collection is still over 1000 strong. 1347 if i remember correctly.
Re: Prices continue to rise on Transformers toys and other popular brands (1426299)
Posted by LordBludgeon on October 3rd, 2012 @ 3:10pm CDT
Hmm... I was just at Wal-Mart yesterday and for me they are still listed at 12.99. Hopefully they don't get increased too much in my neck of the woods.
Re: Prices continue to rise on Transformers toys and other popular brands (1426302)
Posted by RodimalToyota on October 3rd, 2012 @ 3:19pm CDT
They are going up, to go on sale. It's what they usually do right befor a sale..

WAS 17.95

SALE NOW 15.99!!!!ZOMGWOWLOOKATTTHEMONEYYOURSAVING!!!
Re: Prices continue to rise on Transformers toys and other popular brands (1426303)
Posted by omega666 on October 3rd, 2012 @ 3:23pm CDT
Well shoot, I guess I'm done collecting. Nice job Hasbro. Looks like only 3rd party for me. At least they make figures I actually enjoy.

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