Brian Goldner Q&A
Friday, December 5th, 2008 10:04PM CSTCategories: Movie News, Toy News, People News, Company News, Media, Interviews
Posted by: Raymond T. Views: 26,122
You read the complete interview at the following link.
"Well at Hasbro, we are very focused on reimagining and reinventing Hasbro brands. For some of our properties, getting our brands onto the big screen was an early objective of ours as we began to work to turn the company around back in the early 2000s. The brand that we had first in mind for this was G.I. Joe, then Transformers. It just turns out that Transformers got to the big screen before G.I. Joe".