Hasbro Issues Official Press Release Regarding Deal with Activision
Monday, February 13th, 2006 9:36AM CSTCategories: Movie News, Game News, Press Releases, Company News
Posted by: Hotrod Views: 28,475
"Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE: HAS) and Activision, Inc, (NASDAQ: ATVI), a leading publisher of interactive entertainment software products, announced today a license that grants Activision the global rights, excluding Japan, to develop console, handheld and PC games based on Hasbro's renowned TRANSFORMERS brand. The first game will be tied to the much-anticipated July 4, 2007 movie release of the live action TRANSFORMERS film from DreamWorks Pictures and Paramount Pictures."
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