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Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie

Transformers News: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie

Monday, October 17th, 2011 10:32AM CDT

Categories: Company News, Movie News
Posted by: El Duque   Views: 50,184

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According to the Hollywood Reporter Hasbro is reporting a 10% increase in third-quarter profits with the Transformers brand being "a major contributor" to that growth. That in itself is great news, but there's more! During a conference call on Monday Hasbro CEO Brian Goldner stated they are in active discussions with Paramount, director Michael Bay, and Steven Spielberg for a possible fourth Transformers film! Goldner went on to state he hopes to have more news to share in the next quarter.

Additionally, Seeking Alpha has posted a complete transcript of the conference call which can be viewed by clicking here.

With respect to TRANSFORMERS, we currently believe full year revenue for the brand will be between the levels reported during the past 2 movie years, specifically between the $482 million we reported in 2007 and $592 million reported in 2009. This is in line with our original 2011 plans. And despite beginning the year with carryforward inventory, TRANSFORMERS has been a major contributor to our revenue growth during the year, posting strong shipments and point-of-sale gains versus last year, with the year-over-year point-of-sale trends improving since the movie launch.

Given this was the third movie that focus on the same core cast of characters, we did not have the same collector pounce at product launch that we had in past years. However, the broad global consumer base has responded to the movie and trends have improved. In several markets, including several mature markets, TRANSFORMERS shipments year-to-date are up in the triple digits year-over-year, and point-of-sale in many countries during0 the third quarter was also up greater than 100%. On September 30, the Blu-Ray DVD was released, which helps to continue the momentum in the brand and serves as another opportunity to engage with our TRANSFORMERS consumers.


Margaret B. Whitfield - Sterne Agee & Leach Inc., Research Division

Okay. And TRANSFORMER 4, any news on when that might occur, given the strong box office for the third movie? And any other comments on what might be out in 2013, apart from, I guess, the Marvel announcements?

Brian D. Goldner

Yes. We do have a couple of movies from Marvel that have already been announced in Iron Man 3 and Thor 2. As you imagine, with the success of a franchise like TRANSFORMERS, we're in active discussions with our great partners at Paramount with Michael Bay, with Steven Spielberg and our writer to talk about what's next on TRANSFORMERS. And hopefully, I'll have some more news to share with you in the next quarter.
Credit(s): The Hollywood Reporter, Seeking Alpha
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Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301579)
Posted by First-Aid on October 17th, 2011 @ 10:37am CDT
Does any of this surprise anyone? Not really. Too much money on the table. 3 films, total cost of $550 million, total gross of over $3 BILLION. And people complain about corporate profits? LOL That is a 500% profit.
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301586)
Posted by Heckfire on October 17th, 2011 @ 10:43am CDT
Great! So, does this increased profit margin mean they're gonna release Windcharger in the US now?
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301591)
Posted by fenrir72 on October 17th, 2011 @ 10:53am CDT
Nooooooooooooooooooooooo!
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301598)
Posted by artemis_prime on October 17th, 2011 @ 11:03am CDT
one question: how are they gonna do a 4th movie when Bay killed off the entire decepticon chain of command?
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301599)
Posted by RodimalToyota on October 17th, 2011 @ 11:03am CDT
Regardless of the Bay hate we will hear, I am happy, its the scourge of movies to have directors or talent change for sequels.

Hasbro making profit is good for us, especially in a down market, it will give them more faith in releasing more product. Hasbro has invested alot to span out, glad to see it paying off.
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301611)
Posted by Immortal Starscream on October 17th, 2011 @ 11:17am CDT
artemis_prime wrote:one question: how are they gonna do a 4th movie when Bay killed off the entire decepticon chain of command?


Death was only a ... Minor setback.

dude it's the movies. in movies, comicbooks and cartoons, realty and common logic go ou the window, anything is possible.

megatron gets rebuilt
galvatron comes to town to play (make him a diffrent character then megs)
new unique villan!
unicron
war of the dinobots!
insecticon plague
robot jesus said let thier be light and megatron who was a true beleiver was resurected, instead of going to see the robod devil and his old pal bender
Cy-kill and his renegades take over!

possibilities are endless realy
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301617)
Posted by kirbenvost on October 17th, 2011 @ 11:26am CDT
Hrm. I can't say I'm surprised, but I do wish they would take a break for a few years.
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301619)
Posted by Mkall on October 17th, 2011 @ 11:30am CDT
Another movie? I'm glad actually, that will net more money for Hasbro, which in turn will mean that we will be getting more TFs out of it. Sure most of the movie line isn't stuff I collect, but I'm more than happy to pick up the other lines that are indirectly created through this money.
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301636)
Posted by whacko on October 17th, 2011 @ 12:03pm CDT
artemis_prime wrote:one question: how are they gonna do a 4th movie when Bay killed off the entire decepticon chain of command?


Unicron?
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301640)
Posted by RodimalToyota on October 17th, 2011 @ 12:08pm CDT
How about just creating a new character?
One that actually does some damage and lives through the movie.
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301641)
Posted by NovaSentinel on October 17th, 2011 @ 12:11pm CDT
My guess is Thunderwing, then Unicron for a 5th movie. It would be cool if some of the '86 movie characters showed up as well (rodimus, magnus, blurr etc)
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301657)
Posted by nemesis-prime on October 17th, 2011 @ 1:00pm CDT
can i getta a grimlock and a tryticon
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301670)
Posted by Kiyza on October 17th, 2011 @ 1:17pm CDT
kirbenvost wrote:Hrm. I can't say I'm surprised, but I do wish they would take a break for a few years.


Yeah, that would probably be in their best interests. While I'd really like a fourth film, taking a three or four year hiatus before making another film, or starting a second trilogy for that matter, would probably be for the better. There can be such a thing as too much Transformers, and if we get too many movies back to back, there's a chance the public at large could get sick of them and it won't just be the critics who are tired of these giant robot films.

I was hoping for a while that an inevitable fourth film will have a distinct lack of Michael Bay, but judging by this article, it looks like that probably won't be happening...
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301675)
Posted by Megatron Wolf on October 17th, 2011 @ 1:40pm CDT
and if they were to release all those figures that we never got last year theyd see an even bigger increase. Why do they have to talk to bay, we dont want him & he said he didnt want to do a 4th movie. Let Spielberg do it, let him have full control over it so we can finally get something new and possible passable as transformers.
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301704)
Posted by freakzero1981 on October 17th, 2011 @ 2:26pm CDT
well,all the bay haters are no surprise but really come on,if anyone is well suited to do this it's him.all of you can rant all you want,but you know you will go see it anyway.paramount knows this...and so do you. :lol:
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301712)
Posted by dirk2243 on October 17th, 2011 @ 2:53pm CDT
Great!

My only complaint here is...........

Another 10-15 Bumblebee and Prime repaints for the toy collectors. :BANG_HEAD:
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301713)
Posted by OlivusPrime on October 17th, 2011 @ 2:55pm CDT
Megatron Wolf wrote:and if they were to release all those figures that we never got last year theyd see an even bigger increase. Why do they have to talk to bay, we dont want him & he said he didnt want to do a 4th movie. Let Spielberg do it, let him have full control over it so we can finally get something new and possible passable as transformers.


Saying "we don't want him" is a bit of an over exaggeration really. There are plenty of people who appreciate Bay's involvement, such as myself, for better or for worse.

Also, remember that Spielberg was the one who wanted to make it about "a boy and his car", so essentially it was his choice to give the robots less screentime. Technically, no Spielberg = more transformers = less Sam Witwicky = less Bumblebee toys! Hurrah!

Really though, Hasbro need to give us a break, literally. It's way too early for speak about a fourth film, and I can't imagine myself being bothered to collect the toys if it comes out too soon.
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301720)
Posted by OneConArmy on October 17th, 2011 @ 3:05pm CDT
artemis_prime wrote:one question: how are they gonna do a 4th movie when Bay killed off the entire decepticon chain of command?

Not everyones dead. There's still Thundercracker, Flatline, and any of the Cons that survived Rising Storm like Bludgeon, Mindwipe, and others(if the directors + screenwriters would bother to do some research)
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301749)
Posted by prowl123 on October 17th, 2011 @ 4:02pm CDT
Not surprised. Ther]se are some of the highest grossing movies of all time. Why wouldn't they make a fourth?
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301753)
Posted by RodimalToyota on October 17th, 2011 @ 4:07pm CDT
For personal reasons I hope Shia stays away, but professionally if he does a fourth, he will be the Transformers kid for life.

Bay is the only one who can bring the show to life, but if you guys want more robots and story, you need to axe Speilberg. The guy hasn't made a honest to god good movie since Saving Private Ryan back in the 90's. He like George Lucas are just Hollywood Dinosaurs.
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301756)
Posted by alternator77 on October 17th, 2011 @ 4:10pm CDT
only if the opening scene is bb and sam getting destroyed by a reborn megatron. and i want it to be brutal. :lol:
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301769)
Posted by El Duque on October 17th, 2011 @ 4:34pm CDT
If anyone is interested in really digging into the nuts and bolts of the Hasbro conference call I updated the story with a link to the full transcript.
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301783)
Posted by prowl123 on October 17th, 2011 @ 4:56pm CDT
RodimalToyota wrote:For personal reasons I hope Shia stays away, but professionally if he does a fourth, he will be the Transformers kid for life.

Bay is the only one who can bring the show to life, but if you guys want more robots and story, you need to axe Speilberg. The guy hasn't made a honest to god good movie since Saving Private Ryan back in the 90's. He like George Lucas are just Hollywood Dinosaurs.


Super 8?
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301803)
Posted by OptiMagnus on October 17th, 2011 @ 5:38pm CDT
If Michael Bay and Steven Spielburg don't do it, Hasbro will find someone to do a fourth movie. They're too used to these profits by now that they want to keep it consistent. However, very few film sagas find treasure in a fourth installment, let alone a third. Shrek was a fun series through the second film but I felt the third plummeted. Indiana Jones was strongest in the first and third in my opinion, and the other two weren't worth much. Star Wars at least has four good ones but I was not a big fan of episodes II and III.
I dunno...I'm just not so sure about more movies at this point even though I've absolutely loved all three so far. I'm just afraid it's going to lose it's magic.
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301810)
Posted by Atfaro on October 17th, 2011 @ 5:55pm CDT
I was wondering if anyone else thinks that JJ Abrams would be an excellent fit for the next trilogy. Thoughts?
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301835)
Posted by TulioDude on October 17th, 2011 @ 7:18pm CDT
That would be cool! 8) :D

I do really think they need to sit down and discuss what to donext and where they wanna go from now.
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301846)
Posted by prowl123 on October 17th, 2011 @ 7:47pm CDT
Atfaro wrote:I was wondering if anyone else thinks that JJ Abrams would be an excellent fit for the next trilogy. Thoughts?


he certainly does well with SPFX
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301879)
Posted by BATTOUSAIXD on October 17th, 2011 @ 9:12pm CDT
alternator77 wrote:only if the opening scene is bb and sam getting destroyed by a reborn megatron. and i want it to be brutal. :lol:


Excellent idea! :APPLAUSE:
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301923)
Posted by amtm on October 17th, 2011 @ 11:51pm CDT
Personally I'd much rather see a feature length, in-theater Transformers Prime movie than another Bayquel. Because I know I'd be getting a quality production where storytelling and voice talent are front and center. Any future Bayformer movies are $1 Redbox rentals at best for me, maybe even free library rentals.
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1301925)
Posted by Megatronsdemise666 on October 17th, 2011 @ 11:59pm CDT
i dont see why some BIG transformers fans are complaining.

transformers was going no where before the movies lol.

and

NOOO Spielberg should not do the fourth movie

he would probably make it about a single character rather then the transformers as a whole

Michael Bay may not be liked by alot of TF fans but he did do the whole war aspect alot better then any other TF series.

in the cartoons it seemed like the Autobots and Decepticons were just shooting fake lasers or something cause no one died or anything


but i would say that bay does need to focus more on the villains and give them some kick butt scenes.

although i agree that there needs to be a few years. like 4-6 years at the least
Re: Hasbro Reports 10% Gain in Third-Quarter Profits & Active Discussions with Paramount, Bay, & Spielberg for 4th Movie (1325814)
Posted by yingxuy on December 21st, 2011 @ 7:59pm CST
This in turn means that we will get more transcription factors, it is. Certainly most of the movie line of things, I gather, but I am more willing to pick up the money created indirectly through other lines.