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Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release

Transformers News: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release

Sunday, February 2nd, 2014 7:50PM CST

Categories: Company News, Movie News, Press Releases, Toy News
Posted by: Va'al   Views: 40,461

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In the wake of the trailer being released, we just received the following from Hasbro, concernig the availability of the First Edition Optimus Prime figure, which also confirms the May release date for the rest of the line. Read on below!

Hello Transformers Fans!

You just saw the “Transformers: Age of Extinction” Big Game trailer, now own the first figure available from the new movie inspired action figure line from Hasbro exclusively through Amazon.com's Transformers Headquarters shop---the Transformers First Edition Optimus Prime!

HASBRO UNVEILS TRANSFORMERS: AGE OF EXTINCTION FIRST EDITION OPTIMUS PRIME FIGURE
The First Figure Based On Upcoming Movie Available on Amazon Immediately Following Big Game Trailer

PAWTUCKET, R.I. – February 2, 2014 – In celebration of the TRANSFORMERS: AGE OF EXTINCTION Big Game trailer, Hasbro and Amazon have teamed up to offer the first official merchandise inspired by the movie. The “TRANSFORMERS Headquarters Shop” is now live on Amazon.com in the U.S. featuring the first action figure available for purchase from Hasbro’s new TRANSFORMERS: AGE OF EXTINCTION action figure line.

Fans eager to own the first official merchandise inspired by TRANSFORMERS: AGE OF EXTINCTION can now order the TRANSFORMERS FIRST EDITION OPTIMUS PRIME action figure exclusively on Amazon.com before the broader toy line becomes available in May. The TRANSFORMERS FIRST EDITION OPTIMUS PRIME figure converts from robot to vehicle, features all new deco including metallic embellishes, rubber tires and is styled in the character’s new look as he will appear in TRANSFORMERS: AGE OF EXTINCTION. Additional features and accessories include an impressive new sword and shield. The TRANSFORMERS: AGE OF EXTINCTION FIRST EDITION OPTIMUS PRIME figure is also the #14 item in the numbered line of “Thrilling 30” action figures celebrating the 30th anniversary of the TRANSFORMERS brand in 2014. Fans can visit http://www.amazon.com/transformershq now to view and purchase the figure while supplies last.

To keep up with the latest TRANSFORMERS brand news, fans can also visit the TRANSFORMER brand Facebook page at http://www.Facebook.com/TRANSFORMERS.


Transformers News: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release

Transformers News: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release

Transformers News: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release

Transformers News: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release
Credit(s): Hasbro
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Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1547504)
Posted by Noideaforaname on February 2nd, 2014 @ 7:52pm CST
I was kinda surprised to see Optimus had basically no kibble in the actual movie trailer, given how much his toys have.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1547506)
Posted by Stryfe Convoy on February 2nd, 2014 @ 8:02pm CST
The trailer was alright, if not like a big run-on sentence. This 'first edition' Prime still looks like poo...
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1547539)
Posted by Doubledealer93 on February 2nd, 2014 @ 10:00pm CST
nah, still looks like crap.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1547555)
Posted by welcometothedarksyde on February 2nd, 2014 @ 11:21pm CST
"eager" is a bit of an overstatement ;)
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1547561)
Posted by Autobot032 on February 3rd, 2014 @ 12:18am CST
Y'know, for $60.00...they could've chromed all of his gray parts. Would've made the price justifiable. As is, he reeks of knock off. There's a bin at the 99 cent store just waiting for him, only to find out he's a legit product and everyone goes "Whoa. Strange things are afoot at the Circle K."
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1547575)
Posted by chuckdawg1999 on February 3rd, 2014 @ 1:17am CST
I can't believe I'm contemplating buying this figure. I kinda like the look of it but would prefer the face plate. DOTM Prime was good and I really liked the Deluxe version. I am intrigued by the 15 steps transformation.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1547576)
Posted by Autobot032 on February 3rd, 2014 @ 2:10am CST
There are two things that could possibly sway me to buy this figure:

A good video review with a nice transformation sequence.

&

A sale to clear out the overstock, which Amazon is known to do. A lot.

I won't pay full price for it, no way, no how. Plus, I'd like to see one without chrome. I think plain, painted plastic would work better. As is, this is just bad looking. Even if I could get past the mold, that deco hurts. So bad.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1547755)
Posted by Sideswipe jr. on February 3rd, 2014 @ 8:51pm CST
Will the people who are constantly b!@#$ing about this optimus please watch this video. The kid rambles of a bit, but he does make some good points.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1547777)
Posted by User897 on February 3rd, 2014 @ 10:17pm CST
I buy things I have "only" seen pictures of all the time. It's called the Internet, and online shopping.

I have seen more than enough to know I do not want this embarrassment toy. If one comes along that is actually geared at people that don't suffer from the effects of a lobotomy, and it is screen accurate, then I may consider it. It's real easy for me. No matter what character it is supposed to be, if I don't like it, I don't buy it.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1547841)
Posted by robotmel on February 4th, 2014 @ 4:27am CST
Image :shock:
Backpack alert!

Those long blue pieces hanging down, you would think they would fold up to cover the tyres, as the tyres look thin enough to fit in, which would help to tidy up the backpack/kibble?

Image
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1547842)
Posted by njb902 on February 4th, 2014 @ 4:39am CST
User897 wrote:I buy things I have "only" seen pictures of all the time. It's called the Internet, and online shopping.

I have seen more than enough to know I do not want this embarrassment toy. If one comes along that is actually geared at people that don't suffer from the effects of a lobotomy, and it is screen accurate, then I may consider it. It's real easy for me. No matter what character it is supposed to be, if I don't like it, I don't buy it.


You should ask your parents for a refund.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1548033)
Posted by Autobot Joe on February 4th, 2014 @ 8:17pm CST
Thanks to Seibertron's own gallery, I found who First Edition Prime reminds me of. This is true of the styling (chrome) and simplicity of the figure. Check it out...

Image
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1548038)
Posted by Sabrblade on February 4th, 2014 @ 8:34pm CST
Autobot Joe wrote:Thanks to Seibertron's own gallery, I found who First Edition Prime reminds me of. This is true of the styling (chrome) and simplicity of the figure. Check it out...

Image
God Ginrai. 8)
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1548477)
Posted by User897 on February 6th, 2014 @ 8:16pm CST
I just hope there will be something better than this Lobotomus Prime for us down the road.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1548986)
Posted by Tsutsukakushi on February 8th, 2014 @ 4:16pm CST
robotmel wrote:Image :shock:
Backpack alert!

Those long blue pieces hanging down, you would think they would fold up to cover the tyres, as the tyres look thin enough to fit in, which would help to tidy up the backpack/kibble?

Image


Then HasTak would of had to change the 15 steps conversions words to 16 steps. :lol: :DANCE: :BOWDOWN: :KREMZEEK: Perhaps the Extra conversion step would have made this too complex for HasTak's targeted kids buyers age to play with. :-?
:michaelbay:

3rd party companies are bound to create a jetpack to fit over the backpack of this toy to make it look better.

My AOE FE Optimus arrived in the mail today. It came in a really narrow short compact brown shipping box. When I saw this,I thought Amazon got my order wrong. Hasbro Also put this toy in a really compact Ultra sized box.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1550257)
Posted by robotmel on February 13th, 2014 @ 5:23am CST
Tsutsukakushi wrote:
robotmel wrote:Image :shock:
Backpack alert!

Those long blue pieces hanging down, you would think they would fold up to cover the tyres, as the tyres look thin enough to fit in, which would help to tidy up the backpack/kibble?

Image
My AOE FE Optimus arrived in the mail today. It came in a really narrow short compact brown shipping box. When I saw this,I thought Amazon got my order wrong. Hasbro Also put this toy in a really compact Ultra sized box.
:???:
So do those two hanging pieces fold up then?
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1552716)
Posted by jaws on February 21st, 2014 @ 5:23pm CST
I don't know why everybody is bitching about this figure: I just got mine and it kicks ass. I got painted shield and sword.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1552875)
Posted by skynet1O1 on February 22nd, 2014 @ 11:23am CST
I can't seem to care enough for the movie toyline to start getting any. This one looks pretty good but that pack is doing too much.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1554422)
Posted by LOST Cybertronian on March 1st, 2014 @ 5:50pm CST
Found this picture on Planet Iacon. A collector took his Optimus apart to yield a robot and vehicle. Shellformer indeed.

1.jpg
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1554423)
Posted by Noideaforaname on March 1st, 2014 @ 6:13pm CST
Wow.

Guess the Wiki can replace the Shell-former/Kibble page's main pic.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1554492)
Posted by JelZe GoldRabbit on March 2nd, 2014 @ 7:39am CST
:shock:

Words just fail me. Now that's shell-former personified.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1554512)
Posted by Dead Metal on March 2nd, 2014 @ 9:22am CST
LOST Cybertronian wrote:Found this picture on Planet Iacon. A collector took his Optimus apart to yield a robot and vehicle. Shellformer indeed.

1.jpg

2 In 1, now you can play with two toys at the SAME TIME!

Also, called it, without the kibble it looks pretty boss.
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1554607)
Posted by Sabrblade on March 2nd, 2014 @ 3:36pm CST
He's a Pretender Vehicle. :P
Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (1554651)
Posted by RK_Striker_JK_5 on March 2nd, 2014 @ 8:22pm CST
They say a picture speaks a thousand words. That pic leaves me speechless and tells me-no, SHOUTS-at me to not buy the damned thing.
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