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Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar

Transformers News: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar

Thursday, July 19th, 2012 2:21PM CDT

Categories: Toy News, Company News
Posted by: El Duque   Views: 38,908

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Hasbro's latest round of Trademark applications with the USPTO features four familiar names:


All four were filed on July 10th, 2012 under Goods & Services:

Toy action figures, toy vehicles and toy robots convertible into other visual toy forms


Speculate away!
Credit(s): USPTO
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Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1402394)
Posted by awesomo prime on July 19th, 2012 @ 2:42pm CDT
I would like a masterpiece Side Swipe...
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1402395)
Posted by Sabrblade on July 19th, 2012 @ 2:46pm CDT
The last time we saw all four of these names together in the same toyline (especially with the "Side Swipe" spelling instead of "Sideswipe") was in the 2001-2002 Robots in Disguise toyline. Coincidence? ;)
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1402397)
Posted by Noideaforaname on July 19th, 2012 @ 2:49pm CDT
There's no way they could've lost "Sideswipe" (without the space) since they're using that spelling for the Kreo, Movie, and FoC characters. Wonder what they got planned for this "Side Swipe" (with the space). Armada redux?

Other guys are rather generic names.

EDIT:
Sabrblade wrote:The last time we saw all four of these names together in the same toyline (especially with the "Side Swipe" spelling instead of "Sideswipe") was in the 2001-2002 Robots in Disguise toyline. Coincidence? ;)

Hmm, Armorhide and Rollbar were recolors of two of the Combaticons; can't help but wonder if yet another Bruticus repaint is in the works. If that's the case I really hope we get better names than "Movor" and "Ro-tor" for the other Commandos.
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1402405)
Posted by Sabrblade on July 19th, 2012 @ 3:16pm CDT
Noideaforaname wrote:EDIT:
Sabrblade wrote:The last time we saw all four of these names together in the same toyline (especially with the "Side Swipe" spelling instead of "Sideswipe") was in the 2001-2002 Robots in Disguise toyline. Coincidence? ;)

Hmm, Armorhide and Rollbar were recolors of two of the Combaticons; can't help but wonder if yet another Bruticus repaint is in the works. If that's the case I really hope we get better names than "Movor" and "Ro-tor" for the other Commandos.
Thing is, the name "Ruination" is already being used for the Wreckers combiner (whose limb components are already colored, albeit very loosely, like the RiD Commandos).
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1402410)
Posted by Heavy B on July 19th, 2012 @ 3:39pm CDT
Sabrblade wrote:The last time we saw all four of these names together in the same toyline (especially with the "Side Swipe" spelling instead of "Sideswipe") was in the 2001-2002 Robots in Disguise toyline. Coincidence? ;)

Maybe. Rollbar was a G1 Throttlebot. Side Swipe (spelled WITH the space) was the autobot dork in armada:

http://tfwiki.net/wiki/Side_Swipe_%28Armada%29

Back to the names, CLASSICS TOW-LINE. BRAND NEW MOLD. Come on hasbro, you know you want to.
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1402819)
Posted by Stormrider on July 20th, 2012 @ 9:07pm CDT
I want to see the Rollbar that the Japanese 3rd party company is working on.
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1402829)
Posted by TulioDude on July 20th, 2012 @ 9:35pm CDT
I think the Sideswipe trademark is for his masterpice toy(though i wouldnt mind if was from Prime :D ).
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1402838)
Posted by RAcast on July 20th, 2012 @ 9:59pm CDT
TulioDude wrote:I think the Sideswipe trademark is for his masterpice toy(though i wouldnt mind if was from Prime :D ).

Well they already have Sideswipe for FoC, so I'm sure that the MP will be "Sideswipe" (note: one word) for the MP.

I can imagine there being a "Side Swipe" in Prime like the character from Armada (i.e. some generic Autobot, probably a dork).
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1403419)
Posted by El Duque on July 23rd, 2012 @ 11:02am CDT
Hasbro has applied for a couple of additional trademarks with USPTO, DOOM-LOCK and TRANSFORMERS. Doom-Lock is coded for use as a toy, while Transformers is coded for purposes in entertainment as in an amusement park ride. Both were filed on July 18th, 2012.

DOOM-LOCK
[quote]Word Mark DOOM-LOCK
Goods and Services IC 028. US 022 023 038 050. G & S: Toy action figures, toy vehicles, and toy robots convertible into other visual toy forms
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85679929
Filing Date July 18, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) HASBRO, INC. CORPORATION RHODE ISLAND 1027 Newport Avenue Pawtucket RHODE ISLAND 02862
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE[/quote]

TRANSFORMERS
[quote]Word Mark TRANSFORMERS
Goods and Services IC 041. US 100 101 107. G & S: Entertainment services in the nature of an amusement park ride
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85679963
Filing Date July 18, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) HASBRO, INC. CORPORATION RHODE ISLAND 1027 Newport Avenue Pawtucket RHODE ISLAND 02862
Prior Registrations 1348237;2455261;3468487;AND OTHERS
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE[/quote]
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1403425)
Posted by Sabrblade on July 23rd, 2012 @ 11:14am CDT
The latter is likely related to the Orlando version of Transformers: The Ride.
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1403428)
Posted by Dagon on July 23rd, 2012 @ 11:31am CDT
Noideaforaname wrote:There's no way they could've lost "Sideswipe" (without the space) since they're using that spelling for the Kreo, Movie, and FoC characters. Wonder what they got planned for this "Side Swipe" (with the space). Armada redux?

Other guys are rather generic names.

EDIT:
Sabrblade wrote:The last time we saw all four of these names together in the same toyline (especially with the "Side Swipe" spelling instead of "Sideswipe") was in the 2001-2002 Robots in Disguise toyline. Coincidence? ;)

Hmm, Armorhide and Rollbar were recolors of two of the Combaticons; can't help but wonder if yet another Bruticus repaint is in the works. If that's the case I really hope we get better names than "Movor" and "Ro-tor" for the other Commandos.



What, you don't think Ro-tor is an awesome name? You don;'t hear kids crying that Movor wasn't in the live action movies? :lol:
In seriousness, those two and this Armorhide/Tow-Line/Grindor-type name scheme blows.

The Side_Swipe thing though has me hoping MP LAmbor gets the ol' domestic release.
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1403446)
Posted by Rated X on July 23rd, 2012 @ 12:26pm CDT
So they own the rights to the name Transformers as a "brand" but they cant apply it to a "ride" without a new application ??? And people wonder why I say the whole trademark and copyright system is a load of crap.
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1403587)
Posted by amtm on July 23rd, 2012 @ 8:35pm CDT
Rated X wrote:So they own the rights to the name Transformers as a "brand" but they cant apply it to a "ride" without a new application ??? And people wonder why I say the whole trademark and copyright system is a load of crap.

One needs only study the history of things like the "copyright" of the Happy Birthday song to see just how large the crapload is.
Re: Latest Round of Hasbro Trademark Applications: Armorhide, Side Swipe, Tow-Line, Rollbar (1403606)
Posted by amtm on July 23rd, 2012 @ 9:23pm CDT
Doom-Lock makes me think Dumb Luck.

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