New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus)

Transformers News: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus)

Wednesday, July 16th, 2014 5:27AM CDT

Categories: Movie News, Toy News, Store News
Posted by: Autobot032   Views: 46,600

Topic Options: View Discussion · Sign in or Join to reply

Target.com has updated their Transformers listings and have currently active preorders for both the 1-Step Magic Collectors Set and Platinum Edition First Edition Silver Knight Optimus Prime. 

The 1-Step Magic Collectors Set consists of:
1-Step Silver Knight Optimus Prime (exclusive to Target), Drift, Lockdown, Grimlock, Slug and Bumblebee in a collector's box and it's currently priced at $49.99 with a tentative release date of September 7th.

Transformers News: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Platinum FE Optimus)

Platinum Edition Silver Knight Optimus is based off of Amazon.com's exclusive First Edition mold and is completely redecoed in silver plastic with black and red paint apps in place of the normal red and blue we've come to know and love. It's also slated for release on September 14th, and will retail for $59.99.

Transformers News: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Platinum FE Optimus)

Keep your optics tuned to Seibertron.com for the latest in news and updates, plus the best galleries around!


 
Credit(s): Target
Search Got Transformers News? Let us know here!

Most Popular Transformers News

Most Recent Transformers News

Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591115)
Posted by griftimus prime on July 16th, 2014 @ 6:59am CDT
after one wave. the line nearly burnt out.
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591119)
Posted by william-james88 on July 16th, 2014 @ 7:47am CDT
Autobot032 wrote:

Platinum Edition Silver Knight Optimus
 



This surprised me a lot. It means Platinum editions are no longer toysrus exclusives. I wonder if that means Target will also get that Dinobots set
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591123)
Posted by shockblast2 on July 16th, 2014 @ 8:26am CDT
I read an article yesterday that was talking about the horrible sales numbers for the transformers line in general. It noted the shoddy quality and cheap plastic they are currently using. It went on to say to look for current lines to start bundling toys at slashed prices to help sales. And this is a fine example.

As I predicted before, the transformers line in general is pricing themselves out of the market. The AOE line is selling horribly, and that is at the reduced $10 a deluxe price. Toys in general are down 17% from last year alone. Their current $15 and future $16 price point will be the death nail for this line. Mark it down.
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591131)
Posted by Delta Magnus on July 16th, 2014 @ 9:01am CDT
Well, the best Transformers movie we've had in ages, and it's accompanied by one of the worst toylines in years. I mean, we've had amazing Generations/classics stuff, the Prime line was pretty decent (and also proved that simple toys don't have to be terrible- PRID Arcee is very simple to transform and she's a great figure), the DOTM line was nice (5mm posts, oh my!)... and then this load of duds comes along.

Granted, Prime relied heavily on movie magic to transform, and Galvatron completely defied the laws of physics, but they can do better than this. Most of the line seems to be this simplified dreck like the 1-step changers and the power attackers (and all the non-simplified stuff is TRU exclusive in the UK) and even the more complex toys have taken a hit in quality (although some do look pretty good, like Scorn and Crosshairs). After the huge amount of attention and decent figures the last 3 movies got, I'm very disappointed to see the mess that is the AOE line. Maybe they should shelf the Generations/classics line for a bit and use the budget to make more and better AOE toys, before coming back to the Geewunner bait after the AOE toyline finishes.
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591132)
Posted by Siger on July 16th, 2014 @ 9:01am CDT
Hey Silver Knight Optimus Prime! Making an ugly mold even uglier with bad paint apps will not help you sell more toys Hasbroke! :HEADHURTS: :HEADHURTS: :HEADHURTS: :HEADHURTS: :HEADHURTS:
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591136)
Posted by Doubledealer93 on July 16th, 2014 @ 9:45am CDT
This line would be better if it had more decepticons. 60 bucks for that huge eye sore? No thanks.
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591144)
Posted by GuyIncognito on July 16th, 2014 @ 10:36am CDT
"Silver Knight" = "Here's a bunch of Optimus Prime figures with lots of dull gray unpainted plastic.
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591145)
Posted by shockblast2 on July 16th, 2014 @ 10:37am CDT
Delta Magnus wrote:Well, the best Transformers movie we've had in ages, and it's accompanied by one of the worst toylines in years. I mean, we've had amazing Generations/classics stuff, the Prime line was pretty decent (and also proved that simple toys don't have to be terrible- PRID Arcee is very simple to transform and she's a great figure), the DOTM line was nice (5mm posts, oh my!)... and then this load of duds comes along.

Granted, Prime relied heavily on movie magic to transform, and Galvatron completely defied the laws of physics, but they can do better than this. Most of the line seems to be this simplified dreck like the 1-step changers and the power attackers (and all the non-simplified stuff is TRU exclusive in the UK) and even the more complex toys have taken a hit in quality (although some do look pretty good, like Scorn and Crosshairs). After the huge amount of attention and decent figures the last 3 movies got, I'm very disappointed to see the mess that is the AOE line. Maybe they should shelf the Generations/classics line for a bit and use the budget to make more and better AOE toys, before coming back to the Geewunner bait after the AOE toyline finishes.




I don't think it is that the toys are any different than DOTM toys. It might be because children are just losing interest in the line. Which is no surprise, because the toys are so expensive. Even at $10, it is too high. But, you can't effectively make a Transformer for the profit margin Hasbro wants. They had a good idea with the one step stuff and the like, but pricing them at $8-10 is joke. $5 would be more ideal. Hasbro is either going to have to lower their profit margin, which will NEVER happen, or they are going to lose money until they finally scrap the line like they did in the 90's. The difference is in the 90's they could keep the prices down. Now, it is impossible with their expectations. Especially from the shareholders who jumped on board due to the 2007-2011 level of success with the line.
The only market for them that will continue is that of the people who will spend whatever they command for "premium" toys. The third party people better get ready for shutdown. Soon enough Hasbro will fall back on that market for revenue, and when they do people like iGear and the like will be a distant memory. I do think the brand will survive, but I think it will be a situation where most TF's will be of the Masterpiece type quality and will command large amounts of money to collect. But, I hink the days of getting deluxes for $10 or even $15-16 are going to be up very soon. Based on their pricing model and increase, by 2020 a deluxe would be going for about $20 each. And there is no way they could survive at that price point. Hell, even Generations last wave, with Skywarp and Scoop, was self warming at $15 until they lowered the price. and even now they are moving at a slow pace. I would expect more changes to the line come 2015, and maybe even a cancellation of the entire deluxe and voyager models in general. Just like you saw with the legion and commander class toys this year. The new "deluxe" is the legends line in generations. If that even survives.
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591147)
Posted by GuyIncognito on July 16th, 2014 @ 10:50am CDT
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591149)
Posted by shockblast2 on July 16th, 2014 @ 11:03am CDT
GuyIncognito wrote:




Cute, but you need to erase "sky" and replace it with "stock". That would be more fitting of the scenario. Hasbro lives and dies by its shareholders. And they, not the fans, dictate what direction the company goes in.
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591166)
Posted by skidflap on July 16th, 2014 @ 1:04pm CDT
The shelfwarming problem seems to depend on the area. Here in my side of the world all the AOE products would not sell. Then the movie came out and now everything is gone. Even the simplified stuff. :APPLAUSE:
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591170)
Posted by MaverickPrime on July 16th, 2014 @ 1:51pm CDT
Sadly, this line is flawed, there are no Decepticons, the good toys are very limited and there are A LOT of simplified lines AT THE SAME TIME, they end up clashing with each other. I'm ok with simplified stuff for little kids, but we already had RB for that, so having One-Step changers, Flip changers, Power Attackers and those damn ugly Titan figures the line is overloaded, they should've just focused on one line, like they did in the first movie with the FABs, those were simple, but very well engineered, they looked like Hasbro actually cared.
And aside from the actually silver deluxe Silver Knight Optimus that comes with Grimlock, all the others are an insult, they are a very cheap excuse for very cheap looking toys, and that's the worst part, we are getting unpainted grey blobs in most of the lines, even in the Titan Heroes line, that is the worst offender in my opinion.
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591171)
Posted by GuyIncognito on July 16th, 2014 @ 1:58pm CDT
Hasbro has been making cheap piece-of-crap TF toys and TF merchandise (alongside the "good" toys) since Gen 1. It hasn't ruined the brand or the company yet, so I don't see why anyone is worried.
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591174)
Posted by Observedhalo on July 16th, 2014 @ 2:16pm CDT
Looks like my days of collecting are nearing its end. *Jumps ship*
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591179)
Posted by Che on July 16th, 2014 @ 2:37pm CDT
Wait... Collector?!?! Platinum Edition?!?! They are for kids, right?! In the case of that Optimus, blind kids, probably... Man, they would actually have to pay me to get those figures. An empty shelf space has currently more value for me. I understand that Hasbro is trying a new simplified approach towards kids, that's ok (although, again, they really say collector and platinum there?), but these new simplified toys are taking a lot of shelf space on stores and crowding out the old deluxes/voyagers... Is this new strategy really working in terms of sales? I am honestly curious.
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591191)
Posted by Uncontrolable_myosin on July 16th, 2014 @ 3:17pm CDT
The pics from Transformers Colombia has changed my mind, they have pics of chromed up Silver knight Prime. And the chrome works really well with the gunmetal gray accents and metallic silver paint. Not gonna lie, i think i'll pick this up.
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591194)
Posted by Sabrblade on July 16th, 2014 @ 3:26pm CDT
Notice how the Dinobots 5-pack contains all four of the in-movie Dinobots plus Slog? I'm hoping that the set contains movie-accurate versions of the four onscreen Dinobots and a G1-accurate Slog to go with the SDCC Dinobots set.
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591215)
Posted by Seibertron on July 16th, 2014 @ 4:11pm CDT
[spoiler]testing for problem with spoiler tags[/spoiler]
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591221)
Posted by OptimalOptimus2 on July 16th, 2014 @ 4:31pm CDT
I swear, if I see another Silver Knight Optimus Prime, I am going to explode. The Silver Knight repaints are not good at all!!!
Re: New Age Of Extinction Pre-Orders At Target.Com (1-Step Magic 6 Pack And Silver Knight FE Optimus) (1591233)
Posted by chuckdawg1999 on July 16th, 2014 @ 6:08pm CDT
Who said that AOE is doing poorly? It's making money hand over fist. The only problems with the toys, at least from what I can see, is that stores bought a ton of those simplified figures and aren't carrying the Generations figures as much.

Transformers Podcast: Twincast / Podcast #145 - May Mayhem
Twincast / Podcast #145:
"May Mayhem"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Thursday, May 26th, 2016