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Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today!

Transformers News: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today!

Monday, May 12th, 2014 10:27AM CDT

Categories: Company News, Movie News, Toy News
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Hasbro has just released an official Cybertron Monday press release. Not only is today the official release day for online Transformers: Age of Extinction toy sales, but we can also expect a new trailer! Stay tuned!

May 12, 2014, 8:03 a.m. EDT

TRANSFORMERS Launches CYBERTRON MONDAY, a Global Online Sales Event

TRANSFORMERS: AGE OF EXTINCTION Toys and Products Go on Sale around the Globe, Uniting Fans Young and Old on Monday, May 12


Transformers News: Re: Cybertron Monday is here! Get your Age of Extinction toys online starting today!


PAWTUCKET, R.I., May 12, 2014 (BUSINESS WIRE) -- For the first time, the iconic TRANSFORMERS brand invites fans to participate in CYBERTRON MONDAY, an online global sales event on May 12, 2014, featuring a new, exclusive movie trailer for Michael Bay’s TRANSFORMERS: AGE OF EXTINCTION from Paramount Pictures on participating retailer websites. Cybertron Monday launches the all new action figure and licensed products based on the feature film with participating online retailers, including Amazon, Target, Toys “R” Us, Walmart, K-mart, Tesco, Argos, Ripley, Tmall.com and Toys “R” Us Asia as well as HasbroToyShop.com. Fans can visit http://www.CybertronMonday.com for more information on where products will be available.

“Partnering with Global retailers for CYBERTRON MONDAY is a great new way to kick off the release of our new and innovative TRANSFORMERS: AGE OF EXTINCTION line," said Eric Nyman, Senior Vice President of Global Marketing, Hasbro. “CYBERTRON MONDAY provides fans of the TRANSFORMERS brand all around the globe the ability to experience the all new product line available from our retail partners on May 12th, as well as exciting film details, digital engagement and products in our new app partnership with Paramount. Now is a great time to be a TRANSFORMERS fan!”

With Cybertron Monday, Hasbro, Inc. HAS +0.76% has launched the TRANSFORMERS Official Movie App, available now for download on iTunes & Google Play. The app features galleries stocked with movie and toy photography and videos, character bios, as well as the ability to engage in weekly in app “Missions.” Within the app, fans will also be able to view exclusive TRANSFORMERS: AGE OF EXTINCTION cast interviews with Mark Wahlberg, Nicole Peltz and Jack Reynor. As the film release date approaches, the app will be updated to include movie ticket purchasing, augmented reality features, new photography and videos, and the ability to build your very own TRANSFORMERS Construct-bot figure. "Hasbro has delivered an experience for fans around the globe as they count down to the release of the feature film,” said Megan Wahtera, Senior Vice President of Digital at Paramount Pictures. “We're excited to support the app with exclusive movie content leading up to the film's release this summer."

The app is available on iTunes and Google Play

TRANSFORMERS: AGE OF EXTINCTION is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing , Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, Optimus Prime (voiced by Peter Cullen) and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.

Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.

TRANSFORMERS: AGE OF EXTINCTION opens in theaters on June 27, 2014.

Transformers fans over 13 years of age can get the latest updates on the TRANSFORMERS brand, including toys and entertainment, at the Official TRANSFORMERS Facebook page at http://www.facebook.com/TRANSFORMERS .

Fans can also text TRANSFORMERS to 38470 to receive a special voice message from OPTIMUS PRIME himself on CYBERTRON MONDAY to remind them of the special day.

About Hasbro, Inc.

Hasbro, Inc. HAS +0.76% is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications DISCA +0.81% DISCB 0.00% DISCK +1.39% . Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

HAS-B
Credit(s): Hasbro
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Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573298)
Posted by Diem on May 12th, 2014 @ 10:28am CDT
Bleugh, then Beast Wars repaints aren't on Walmart.com. Certainly hope they aren't store only.
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573314)
Posted by Mkall on May 12th, 2014 @ 11:07am CDT
I'm so glad I waited for BBTS's preorders to go live last night instead of waiting for the morning. Almost all the stuff I wanted is already sold out.
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573315)
Posted by mirageandjazz1197 on May 12th, 2014 @ 11:08am CDT
Diem wrote:Bleugh, then Beast Wars repaints aren't on Walmart.com. Certainly hope they aren't store only.


They are exclusive what do you think?
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573320)
Posted by Diem on May 12th, 2014 @ 11:13am CDT
mirageandjazz1197 wrote:
Diem wrote:Bleugh, then Beast Wars repaints aren't on Walmart.com. Certainly hope they aren't store only.


They are exclusive what do you think?


I think that exclusives are often sold on the website as well as in store, and I'm hoping that that's the case here. Why, what do you think?
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573336)
Posted by Hip-Hoptimus Rime on May 12th, 2014 @ 12:28pm CDT
The Walmart deal is really good, a free Deluxe when you buy a Leader. However, the free Site to Store option does not seem to be available, thus you're spending about $5 on shipping, eating into the savings. Might still bite though, $10 is $10.
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573346)
Posted by Megatron Wolf on May 12th, 2014 @ 1:21pm CDT
so i had to stop at walmart to pick up a few things so i decided to see what the TF section looked like, it was 3 pegs full of the quick change guys 2 leaders & those shampoo bottle looking guys. No deluxes no voyagers at all, not even a space for them. so i asked an employee and he said they didnt order any. Still think these high prices arent hurting the franchise? They had plenty of the old construct bots though.
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573351)
Posted by Midnight_Fox on May 12th, 2014 @ 1:34pm CDT
Mkall wrote:I'm so glad I waited for BBTS's preorders to go live last night instead of waiting for the morning. Almost all the stuff I wanted is already sold out.


I was able to grab everything I wanted bar Protoform OP, but then I've already got all the US releases out so far I want.
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573371)
Posted by MenaceRX on May 12th, 2014 @ 3:27pm CDT
Ordered Leader Grimlock, Slug and Scorn. Waiting for Deluxe Strafe/Swoop to post on somewhere other then HasbroToyStore. I am closing on a house in June so I can have anything shipping then unfortunately and thats when he would ship right now from them.

Just have to look in stores I guess. Dont care for the Slash dinobot, not yet, that one I need to see in person.
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573376)
Posted by Seibertron on May 12th, 2014 @ 3:48pm CDT
I'm on the phone with Amazon.com right now. They've got a BOGO 50% off sale on Age of Extinction products. The customer service rep is matching the deal on the items that I had preordered over the past 12 days which is going to save me about $35 between two orders. Woo hoo to customer service that understands a problem and is empowered to resolve it on their own!!! :KREMZEEK: :DANCE:
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573377)
Posted by Seibertron on May 12th, 2014 @ 3:52pm CDT
Seibertron wrote:I'm on the phone with Amazon.com right now. They've got a BOGO 50% off sale on Age of Extinction products. The customer service rep is matching the deal on the items that I had preordered over the past 12 days which is going to save me about $35 between two orders. Woo hoo to customer service that understands a problem and is empowered to resolve it on their own!!! :KREMZEEK: :DANCE:


She saved me $34.97 between the two orders that I had placed. It's so nice to have a positive customer service experience like that. Thanks Amazon.com!
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573381)
Posted by Seibertron on May 12th, 2014 @ 4:00pm CDT
The Transformers Age of Extinction products haven't even been posted for 24 hours and they're already on sale! Check out this pretty awesome deal from Amazon.com: Buy One, Get One 50% Off select Transformers: Age of Extinction. For those of you who pre-ordered items from Amazon, I just got off the phone with a very friendly customer service rep who applied this deal to my pre-ordered items which saved me $34.97! Happy online toy hunting!

Image

Amazon.com wrote:Buy One, Get One 50% Off select Transformers: Age of Extinction

For a limited time and while supplies last, when you purchase one of the select Transformers item offered by Amazon.com you can get a second 50% Off. Discount will be applied at checkout. Here's how (restrictions apply). Discounts only apply to items sold by Amazon.com. Does not apply to products sold by third-party merchants and other sellers through the Amazon.com site. Also, for an even greater value, take advantage of FREE Shipping (restrictions apply) and Prime (restrictions apply).

http://www.amazon.com/b/ref=amb_link_414841282_4?ie=UTF8&node=9153876011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=hero-quick-promo&pf_rd_r=1XFQTGK1Y3EY7D2YQ60S&pf_rd_t=201&pf_rd_p=1806445722&pf_rd_i=B00ECV4DPG


Not sure which ones you want? Check out our ever growing galleries of Transformers Age of Extinction Generations and Construct-Bots toys by clicking on the image below.

Image
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573383)
Posted by Diem on May 12th, 2014 @ 4:02pm CDT
Seibertron wrote:I'm on the phone with Amazon.com right now. They've got a BOGO 50% off sale on Age of Extinction products. The customer service rep is matching the deal on the items that I had preordered over the past 12 days which is going to save me about $35 between two orders. Woo hoo to customer service that understands a problem and is empowered to resolve it on their own!!! :KREMZEEK: :DANCE:


Aaaaand you just saved me $8.
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573386)
Posted by chuckdawg1999 on May 12th, 2014 @ 4:11pm CDT
Darn, I got most of the stuff through a secondary seller and one through Amazon Warehouse deals
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573388)
Posted by Va'al on May 12th, 2014 @ 4:13pm CDT
Hi, we live in Yurop.
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573390)
Posted by Seibertron on May 12th, 2014 @ 4:19pm CDT
Va'al wrote:Hi, we live in Yurop.


If you want a hookup on these Va'al, let me know. It's probably cheaper for you to get them from Amazon.com's BOGO deal and have me ship them to you than it would be for you to buy them from the UK.
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573392)
Posted by Va'al on May 12th, 2014 @ 4:26pm CDT
Nah, I want to feel the thrill of the hunt again. :D

Thanks though!
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573393)
Posted by reluctantyouth on May 12th, 2014 @ 4:30pm CDT
Curse you Amazonnnnnnnnnnnnnnnnnnnnnnnnnn!

Grr. I had been back and forth and back and forth. I ordered (2) Hound and (1) Scorn on HTS this morning. Now with this I got Voyager Grimlock and Dinobot Slug shipped for $33.64 with Amazon Prime and $1.84 credit. That's it Hasbro!! :-x ...Shut up because your not getting anymore AOE money out of me. Bring on the Generations!! :DANCE:

~reluctantyouth~ :BOT:
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573413)
Posted by dedcat on May 12th, 2014 @ 5:59pm CDT
Thanks for the heads up
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573421)
Posted by Shockwave7 on May 12th, 2014 @ 6:49pm CDT
This is like, 'Buy 1 pound of liver and get 1/2 off a pound of onions!'
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573453)
Posted by Sabrblade on May 12th, 2014 @ 9:30pm CDT
I really, truly, honestly have no idea what to order from any of these places, or even if I really want to go through with getting anything at all. I'm currently still on the fence about every AOE Generations toy, preferring to wait for the movie to convince me to get any of the AOE toys instead of diving in head first (I want to want these figures, but I simply just lack the necessary "wanting" for these and am hoping the movie can wow me into wanting them).

Currently, any toys that I do want are either no longer in stock (the 2014 Generations Wave 1 Deluxes), not available yet (future Generations figures) or Takara exclusives that are too expensive for me to import atm. Well, except for the new Rescue Bots figures, but my desire for those isn't high enough for me to spring on them right here and now.

So... yeah. Despite all of these sweet deals, I'm feeling kinda apathetic about all this. :oops:
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573454)
Posted by Diem on May 12th, 2014 @ 9:41pm CDT
Sabrblade wrote:I really, truly, honestly have no idea what to order from any of these places, or even I really want to go through with getting anything at all. I'm currently still on the fence about every AOE Generations toy, preferring to wait for the movie to convince me to get any of the AOE toys instead of diving in head first (I want to want these figures, but I simply just lack the necessary "wanting" for these and am hoping the movie can wow me into wanting them).

Currently, any toys that I do want are either no longer in stock (the 2014 Generations Wave 1 Deluxes), not available yet (future Generations figures) or Takara exclusives that are too expensive for me to import atm. Well, except for the new Rescue Bots figures, but my desire for those isn't high enough for me to spring on them right here and now.

So... yeah. Despite all of these sweet deals, I'm feeling kinda apathetic about all this. :oops:


To be frank I'm more caught up in the new line excitement and pre-Botcon warm and fuzzy to be as discriminatory as I normally would be. Though a set of 5 dinobots with a fairly consistent design dynamic is a nice touch.
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573476)
Posted by triKlops on May 12th, 2014 @ 11:34pm CDT
Just snuck my order in for the 2 generations deluxes @ the last minute; good deal on those 2, the rest i will wait out a bit.
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573497)
Posted by Caelus on May 13th, 2014 @ 5:47am CDT
I ended up getting the Construct-Bots versions of Slug and Strafe, as they conveniently totaled to about $0.10 less than we had left over on our Amazon account. I figure I'll scoop up CB Grimlock as soon as I see him, but wasn't sure I'd buy anything else without a discount.
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573525)
Posted by GuyIncognito on May 13th, 2014 @ 9:21am CDT
I'm excited for new toys. I can't wait for that box to arrive from TRU. :DANCE:
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573553)
Posted by leokearon on May 13th, 2014 @ 11:48am CDT
SMYTHS once again decide to only sell bad toys. New Transformers Age of Extinction toys are out and they pick the bad range to sell. I was actually sick just looking at them.

Seriously what idiot decides what toys they sell?

In case anyone actually cares, they actually have them in store
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573959)
Posted by Diem on May 14th, 2014 @ 5:06pm CDT
So did anyone order any wave 2 figures from HTS? My Hound is showing as Not Shipped, Expected Ship Date: 5/13/2014
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573970)
Posted by Seibertron on May 14th, 2014 @ 5:37pm CDT
Diem wrote:So did anyone order any wave 2 figures from HTS? My Hound is showing as Not Shipped, Expected Ship Date: 5/13/2014


My Hound and Galvatron shipped yesterday and should arrive tomorrow. Fingers crossed! I'd love nothing more than to knock out their galleries tomorrow. :D
Re: Official Cybertron Monday Press Release - New Transformers: Age of Extinction Trailer Releases Today! (1573974)
Posted by Diem on May 14th, 2014 @ 5:45pm CDT
Seibertron wrote:
Diem wrote:So did anyone order any wave 2 figures from HTS? My Hound is showing as Not Shipped, Expected Ship Date: 5/13/2014


My Hound and Galvatron shipped yesterday and should arrive tomorrow. Fingers crossed! I'd love nothing more than to knock out their galleries tomorrow. :D


Thanks for the info. I gave a typo'ed billing zip and had to call them up the following morning to confirm so I guess I got pushed to the back of the queue. Kids, remember to check yo' billing.