OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction"

Transformers News: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction"

Tuesday, May 13th, 2014 5:42PM CDT

Categories: Movie News, Press Releases
Posted by: El Duque   Views: 22,101

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OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction"

First-ever Global Movie Partnership Will Cover Over 35 Countries
New Television Spot from Director Michael Bay to Launch May 15 in over 15 Territories


DEERFIELD, Ill., May 13, 2014 /PRNewswire/ -- OREO, the world's favorite cookie, announced today its partnership with Paramount Pictures for the global release of the upcoming Michael Bay film "Transformers: Age of Extinction," releasing in the U.S. on June 27. Covering over 35 countries, this first-ever global movie partnership includes a global TV spot directed by Bay, Transformers-themed OREO cookies and packaging, point-of-sale activations as well as digital and social media efforts.

Transformers News: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

"We're very excited about this partnership as we're bringing two iconic brands together in a big way around the world," said Jennifer Hull, Brand Manager Global Oreo at Mondelez International. "The play value and optimistic view of the world that are inherent to the OREO brand fit perfectly into the environment of Transformers. We cannot wait to showcase all of the marketing support that's sure to surprise and delight consumers everywhere."

From new packaging and movie-themed activities on the OREO Twist, Lick and Dunk app around the world to Autobot and Decepticon embossed cookies in Asia and Latin America and custom flavors in Southeast Asia, OREO is set to excite Transformers and OREO fans – wherever they are.

"The OREO team has created one of the most integrated and innovative Transformers partner campaigns for the movie franchise to date," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount Pictures. "We were fortunate to have Michael Bay dedicate the time, while still in production on 'Transformers: Age of Extinction,' to personally direct this new OREO television campaign, which Transformers movie fans around the world will no doubt love to see."

The TV campaign, set to launch later this month, will bring the OREO brand into the world of Transformers. Directed by Bay, in collaboration with ad agency The Martin Agency, the spot shows how an OREO cookie provides a moment of support as the giant robot Transformers carry on in the fight for good. Titled "Little Help," the spot will air in over 15 markets.

The global deal between Mondelez International, OREO and Paramount Pictures was negotiated and executed in collaboration with LiquidThread, the brand content division within Mediavest.

Are you ready to see OREO in action? Join the OREO community at http://www.facebook.com/oreo to follow the story.

About OREO
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Mondelez International's "billion-dollar" brands, OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual net revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 35 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO celebrated its 100th birthday in 2012.

About Mondelez International
Mondelez International, Inc. (MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit http://www.mondelezinternational.com and http://www.facebook.com/mondelezinternational.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
Credit(s): Yahoo Finance
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575591)
Posted by El Duque on May 19th, 2014 @ 7:52pm CDT
The Oreo Cookie YouTube has uploaded their special Transformers: Age of Extinction commercial directed by Michael Bay himself. The commercial features some additional footage from the Optimus Prime/Lockdown showdown shown in the previous teasers and trailers. Check out the embedded video below:

[quote]Even the most powerful of us can fall. But, what happens when you have an Oreo on hand? Watch to find out and follow us on our facebook page for more Oreo & Transformers 4 ACTION!

Directed by: Michael Bay[/quote]

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575598)
Posted by OptimalOptimus2 on May 19th, 2014 @ 8:04pm CDT
First of all, what?!! And second, Lockdown ship is missing at the end.
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575600)
Posted by autobot1979 on May 19th, 2014 @ 8:10pm CDT
This cgi is so cool :KREMZEEK:
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575606)
Posted by Sabrblade on May 19th, 2014 @ 8:30pm CDT
Looks like footage taken from the aftermath of the Prime vs. Galvatron fight that has Lockdown arrive and gun down Optimus with his face.
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575611)
Posted by SlyTF1 on May 19th, 2014 @ 9:03pm CDT
I see Galvatron on the ground. I'm sure this is part of the movie, minus the Oreo kid. I thinking Optimus gets shot from behind like in the previous trailers, turns around, and gets shot in the chest and blown back. Awesome.
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575631)
Posted by ausbot on May 19th, 2014 @ 10:59pm CDT
Nike, Pepsi, I-pod, now Oreos, Prime is such a sell-out!
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575640)
Posted by Bumblevivisector on May 19th, 2014 @ 11:35pm CDT
So close to the "How Unicron eats a Reese's Peanut Butter Cup" ad that should've been made for that campaign in the '90s, yet so far...

We just don't see this kind of thing enough during summer blockbuster season. Has there still never been a commercial where Spidey runs out of web fluid, only to be saved by replacing it with the formula for Twizzlers?
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575646)
Posted by Cyborgraptor on May 20th, 2014 @ 12:02am CDT
Optimus! What are you doing?! You have no idea where the oreo came from!

I like to believe that kid was working with the Decepticons and gave him a poisoned cookie
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575655)
Posted by Rodimus Prime on May 20th, 2014 @ 12:35am CDT
:lol: :lol: :lol: :lol: :lol: :lol: :lol: :lol:

That. Was. Great.

And yeah, looks like Lockdown shoots Prime more than once.
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575672)
Posted by Ravage XK on May 20th, 2014 @ 3:40am CDT
Wonder what other brands they could shoe horn into the footage?
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575717)
Posted by MGrotusque on May 20th, 2014 @ 7:43am CDT
Ugh.....i just don't understand. It's such a massive stretch of the imagination. The oreo product is so forced in this ad. It's silly and unnecessary.

Why would you put an oreo cookie on top of a giant robot? Cause that's all that happened. Pointless and contrived.
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575728)
Posted by Sabrblade on May 20th, 2014 @ 9:05am CDT
Guys, this is type of advertising hardly anything new.





Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575730)
Posted by ILL-Star on May 20th, 2014 @ 9:11am CDT
I too run on the fuel of an Oreo.
Actually, no I don't.
I run on the fuel of an entire bag of Oreos.
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575784)
Posted by Seibertron on May 20th, 2014 @ 1:17pm CDT
Dammit ... who the heck is eating Oreo's without a glass of milk to dunk them in? Optimus should be ashamed! No milk? No Oreo's! :michaelbay:
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575871)
Posted by Shockwave7 on May 20th, 2014 @ 7:36pm CDT
Soon afterwards, carved on Optimus' tombstone: "Here Lies Optimus Prime: Who Rushed Into Battle Armed Only With An Oreo Cookie That He Couldn't Even Eat. What A Maroon."
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1576142)
Posted by El Duque on May 21st, 2014 @ 7:13pm CDT
We also have a couple of new Transformers: Age of Extinction cross promotional commercial from Duracell and GAC Motors.

Here's Duracell's commercial, additional promotional images can be found on their Facebook page:


And here's the one from GAC Motors. You'll remember they are to have a vehicle featured in the upcoming film, the Trumpchi E-Jet. They have also updated their website with new imagery of their vehicles as robots. Whether these vehicles will actually transform in the movie remains to be seen.


Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1576145)
Posted by Sabrblade on May 21st, 2014 @ 7:17pm CDT
Duracell Singapore, that is.
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1576148)
Posted by Deadput on May 21st, 2014 @ 7:21pm CDT
Those were hilariously bad.
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1576217)
Posted by Spleenzorio on May 22nd, 2014 @ 12:10am CDT
Is it actually 4 years after Chicago? So that would mean the movie takes place next year?
Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1576228)
Posted by Autobot032 on May 22nd, 2014 @ 1:24am CDT
Spleenzorio wrote:Is it actually 4 years after Chicago? So that would mean the movie takes place next year?


If I'm remembering correctly, it does take place 4 years after Chicago. So, yeah. Next year it is.

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