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"Roll Out in Prime Style" Campaign Winner Elijah Britain

Transformers News: "Roll Out in Prime Style" Campaign Winner Elijah Britain

Tuesday, January 17th, 2012 9:54AM CST

Categories: Company News, Contests, Movie News
Posted by: El Duque   Views: 73,645

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Remember the Transformers Dark of the Moon "Roll Out in Prime Style" campaign? The lucky fan who won the grand prize, a ride to school in Bumblebee and $1000.00 in Transformers toys, was Carriere, Mississippi's Elijah Britain. Since Elijah is home schooled Hasbro flew the Britain family to Hollywood for a Transformers dream trip. Elijah donated his prize pack to local charities to help the less fortunate. Congratulations Elijah!


Carriere, Mississippi Student Awarded Grand Prize in Hasbro's TRANSFORMERS "Win a Ride with the AUTOBOTS" Sweepstakes In Which He Went to Amazing TRANSFORMERS Destinations and Drove In Fan-Favorite BUMBLEBEE!




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FOR IMMEDIATE RELEASE

ELIJAH BRITAIN HAS WON THE RIDE OF A LIFETIME WITH BUMBLEBEE AND OPTIMUS PRIME
Carriere, Mississippi Student Awarded Grand Prize in Hasbro’s TRANSFORMERS “Win a Ride with the AUTOBOTS” Sweepstakes In Which He Went to Amazing TRANSFORMERS Destinations and Drove In Fan-Favorite BUMBLEBEE!


PAWTUCKET, RI – January 17, 2012 – Elijah Britain, from Carriere, Mississippi, a passionate fan of the popular TRANSFORMERS brand was announced today by Hasbro, Inc. (NASDAQ: HAS) as the grand prize winner of its “Win a Ride with the AUTOBOTS” sweepstakes.

From December 16 - 18, Britain, 9, received a dream-come-true trip to Los Angeles, California where he got to ride in the actual BUMBLEBEE Chevy Camaro vehicle seen by millions of people around the world in Paramount Pictures’ blockbuster film TRANSFORMERS: DARK OF THE MOON. Britain also went on a TRANSFORMERS fan’s dream tour of Hollywood, including stops at Universal Studios Hollywood, the future home of Transformers: The Ride 3D opening this May, Paramount Pictures, Hasbro Studios and The Hub, the studio and network behind the hit animated series Transformers Prime. In addition to the ride in the BUMBLEBEE vehicle, Britain was also greeted by the OPTIMUS PRIME truck seen in the movie on the backlot of Paramount Pictures! To round out the prize, Britain received $1,000 worth of TRANSFORMERS: DARK OF THE MOON toys from Hasbro.

“The response from TRANSFORMERS fans around the country was incredibly strong for this chance to win a ride in BUMBLEBEE,” said Jeff Jackson, vice president of marketing for Hasbro. “Hasbro is excited to give Elijah Britain this once-in-a-lifetime opportunity that he will cherish forever.”

Fans of the TRANSFORMERS brand can watch the Transformers Prime animated series currently airing on The Hub television network and visit http://www.Facebook.com/Transformers daily for the latest news and photos about TRANSFORMERS toys, comics, television shows, video games and more from Hasbro. The TRANSFORMERS brand can also be found on YouTube at http://www.YouTube.com/Transformers.

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About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Credit(s): Hasbro
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Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1334860)
Posted by gothsaurus on January 17th, 2012 @ 10:58am CST
Wow. The guy donated to charity. Seriously, what an awesome kid. Huge kudos. :KREMZEEK: :APPLAUSE:
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1334863)
Posted by BeastProwl on January 17th, 2012 @ 11:01am CST
WOW, that kid must comand some Serious POWER! He's the only one I could think of who could make Megatron pose for a photo!
:shock: :BOWDOWN: I AM NOT WORTHY!
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1334866)
Posted by 5150 Cruiser on January 17th, 2012 @ 11:13am CST
So he ended up getting to ride in the actual movie cars. Thats awesome! Also props for the kid giving up his prize pack to charity. He's a bigger man than me cause i prorobaly wouldn't have been that generous!

Anyhow congrats to him and his family. many of us are 3 to 4 times his age and would kill to have the same experiance. Its good to know his family was very humble about the situation. Kudos to them!
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1334881)
Posted by GuyIncognito on January 17th, 2012 @ 12:04pm CST
He donated the prize pack to charity? Damn, my selfish ass would've kept it all.
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1334943)
Posted by craggy on January 17th, 2012 @ 3:18pm CST
that's pretty cool! seems like he was quite deserving of the win
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1334951)
Posted by funeralthirst7 on January 17th, 2012 @ 3:32pm CST
Ok I'll be the asshole who says it. If Hasbro gave me $1000 worth of Dark Of The Moon toys I'd donate it too.
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1334968)
Posted by Overloaded on January 17th, 2012 @ 4:12pm CST
craggy wrote:that's pretty cool! seems like he was quite deserving of the win



I totally agree with you
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1334999)
Posted by prowl123 on January 17th, 2012 @ 5:37pm CST
Fan-Favorite BUMBLEBEE!


My @$$. I want to shoot Bumblebee with a cosmic rust cannon.

Congrats, Elijah!
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1335028)
Posted by KnightStrike on January 17th, 2012 @ 6:47pm CST
That's pretty awesome. Hasbro gave Elijah something really memorable with the trip and its amazing to see that he thought of other children in need by donating the toys. A well deserving winner. :APPLAUSE:
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1335051)
Posted by dinogeist on January 17th, 2012 @ 8:33pm CST
I'm happy a kid won this.

It was also kind hearted of the kid to donate these toys to kids who need them.
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1335152)
Posted by vectorA3 on January 18th, 2012 @ 5:05am CST
Think you had to be a kid to win anyway. What an awesome day that kid had. Congrats. And in good autobot fashion he donated his prize. Now many kids will have fun thanks to him. Bravo!

thnks for posting Duque. How many times have you seen/entered contests but never get to see or hear of the winner? A ton, so it's nice to see the winning contestant.
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1335174)
Posted by xtsaur on January 18th, 2012 @ 7:42am CST
Good stuff here. Glad to see the winner enjoying something like this. definitely cool. I am sure he will always remember his ride in Optimus and Bumblebee. :APPLAUSE:
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1335554)
Posted by michael alex kawa on January 19th, 2012 @ 2:11am CST
It was really COOL that he was so generous :grin: ,great kid :D :D :D ,came from a good family .It was really lucky (for Hasbro ) that he was home schooled ,so that they had a chance to show in the video all points of TF interest.Cool vid though . 8-}
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1335559)
Posted by vectorA3 on January 19th, 2012 @ 3:08am CST
can't see your sig Michael ????
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1338353)
Posted by michael alex kawa on January 26th, 2012 @ 12:13am CST
vectorA3 wrote:can't see your sig Michael ????

If this is for me ,the weird thing is when i am signed in i can see it ,but not when i am not signed in .Since no one have ever said anything i never knew no one else could either .I believe i did do it right since i can see it .Any advice what i could do to make it visible too all .It is of Melissa from the Kiss Players ,so i hope it not an censorship issue ,cause i would rather that the administrators would just tell me to change it :D .Thanks for the Info . :D :D
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1339454)
Posted by vectorA3 on January 28th, 2012 @ 5:00am CST
Signed in. Can't see it. Hmph
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1340398)
Posted by michael alex kawa on January 30th, 2012 @ 5:54pm CST
vectorA3 wrote:Signed in. Can't see it. Hmph
I can see mine and yours ,very odd .I am clueless as to why :???:
Re: "Roll Out in Prime Style" Campaign Winner Elijah Britain (1340503)
Posted by vectorA3 on January 30th, 2012 @ 9:58pm CST
Hmm. I use noscript and adblock plus. Maybe it's the noscript
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