Rovio and Hasbro Team-Up To Present Transformers and Angry Birds In A Brand New Mash-Up
Monday, June 16th, 2014 8:48AM CDTCategories: Toy News, Press Releases, Media
Posted by: Seibertron Views: 34,664
Exciting mash-up of two beloved entertainment brands will connect with fans across generations and multiple platforms
Espoo, Finland, and Pawtucket R.I. -- June 16th 2014 -- Autobirds, assemble! Rovio Entertainment and Hasbro, Inc. (NASDAQ: HAS) are teaming up again to bring together two of the world’s largest and most popular entertainment brands and their fans. ANGRY BIRDS TRANSFORMERS will come to life in multiple forms, including a mobile game, consumer licensed goods and a product line from Hasbro featuring the innovative TELEPODS platform. "We’re really excited to combine the iconic TRANSFORMERS universe with the quirky world of Angry Birds," said Blanca Juti, Chief Marketing Officer of Rovio. "This mash-up is going to appeal to both those who grew up with the brand in the 80’s, as well as fans of the brand today. People are going to love it!"
"ANGRY BIRDS TRANSFORMERS provides fans worldwide with a fun, new story and characters and innovative ways, like our TELEPODS platform, for consumers to engage with the brand," said John Frascotti, Chief Marketing Officer at Hasbro. "We’ve collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms for a completely immersive branded experience."
Later this year, Hasbro will introduce a product line featuring TELEPODS technology which will enable fans to teleport their favorite ANGRY BIRDS TRANSFORMERS characters into the game and gain unique powers. The ANGRY BIRDS TRANSFORMERS franchise follows successful collaborations between Hasbro and Rovio including the ANGRY BIRDS STAR WARS and ANGRY BIRDS GO! product lines, as well as the upcoming ANGRY BIRDS STELLA: TELEPODS line which will be available September 2014. In 2013, the companies announced an expanded licensing agreement making Hasbro its premier toy and game licensee. Hasbro and Rovio will reveal more exciting ANGRY BIRDS TRANSFORMERS products and content over the next few weeks. Keep an eye on transformers.angrybirds.com for Rovio Entertainment and Hasbro are participating in the 2014 Las Vegas Licensing Expo on TELEPODS are powered by Retoy. TELEPODS and Retoy are trademarks of Retoy, LLC, used under license.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.
About Rovio Entertainment Ltd.
Rovio Entertainment Ltd, the creator of Angry BirdsTM is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching outinto publishing, licensing, animations, books and location based entertainment. Rovio's animated Angry Birds feature film is slated for July, 2016. http://www.rovio.com
And for those of you who want to see the above Angry Birds Transformers image alongside its original inspiration, here's the cover of the 20th Anniversary edition of the animated 1986 Transformers movie released by Sony in 2006.
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Posted by s1ck3nd on June 16th, 2014 @ 10:10am CDT
Posted by Sabrblade on June 16th, 2014 @ 10:24am CDT
[quote]ANGRY BIRDS GO TF AERIAL ASSAULT A7639 / ANGRY BIRDS GO TF JENGA BUMBLEBEE GAME A7639
ANGRY BIRDS GO TRANSFORMERS ROWDY RACERS A7873 / ANGRY BIRDS GO TF JENGA VEHICLES AST A7873
TRA AB UNICRON RACE SET A8386
TRA AB RACERS AST A8387
TRA AB RACER RED BIRD OPTIMUS A8447
TRA AB RACER YELLOW BIRD BUMBLEBEE A8448
TRA AB RACER TERENCE HEATWAVE A8453
TRA AB RACER MUSTACHE PIG MAX A8456 (Lockdown)
TRA AB RACER HELMET PIG ADRIAN A8457 (Galvatron)
TRA AB RACER SOUNDWAVE CHEF PIG A8459
ANGRY BIRDS GO TF JENGA OPTIMUS GAME A9261
ANGRY BIRDS GO TF JENGA GAME PACKS A9262
ANGRY BIRDS GO TF VEHICLE HEATWAVE A9264
ANGRY BIRDS GO TF VEHICLE LOCKDOWN A9265
ANGRY BIRDS GO TF VEHICLE SOUNDWAVE A9266
ANGRY BIRDS GO TF VEHICLE GALVATRON A9267[/quote]
Posted by joevill on June 16th, 2014 @ 10:25am CDT
Posted by It Is Him on June 16th, 2014 @ 10:50am CDT
Posted by Megatron Wolf on June 16th, 2014 @ 11:06am CDT
Posted by leakin' lubricant on June 16th, 2014 @ 11:22am CDT
Posted by Autobot tap out on June 16th, 2014 @ 11:27am CDT
Posted by EunuchRon on June 16th, 2014 @ 11:36am CDT
Posted by Janus Prime on June 16th, 2014 @ 11:48am CDT
Posted by Torneira on June 16th, 2014 @ 12:06pm CDT
Posted by Madeus Prime on June 16th, 2014 @ 1:16pm CDT
Words cannot describe.
Posted by Cyber Bishop on June 16th, 2014 @ 1:56pm CDT
Posted by Mindmaster on June 16th, 2014 @ 2:04pm CDT
Posted by MightyMagnus78 on June 16th, 2014 @ 2:18pm CDT
Posted by Breakdown318 on June 16th, 2014 @ 2:29pm CDT
Posted by Shuttershock on June 16th, 2014 @ 2:56pm CDT
Posted by Burn on June 16th, 2014 @ 2:56pm CDT
Posted by Madeus Prime on June 16th, 2014 @ 3:17pm CDT
Burn wrote:This is going to be so damn awesome.
Finally somebody shares my opinion!
Posted by Sabrblade on June 16th, 2014 @ 3:17pm CDT
Shuttershock wrote:Some kind of bizarre mash-up of Movie designs and Rescue Bots designs.Don't forget G1.
For instance, that Galvatron has the AOE body with the G1 head horns.
Posted by Zeedust on June 16th, 2014 @ 8:41pm CDT
Still, the designs amuse me. If they make any actual transforming toy versions of these, I might pick them up.