TFA Heinz spaghetti shapes

In a very interesting sighting at Asda it looks like Heinz Spaghetti has Transformers Animated shapes. Thanks to Seibertron.com member simonightmare for sharing some images of the Animated meal. Here's what he had to share:

I just found these today in my local Asda [or Walmart for those of you stateside]. Has anyone seen these before? I'll get some pics up in a bit when I find the lead. The shapes are pretty cool... just had them with some fries and chicken nuggets

EDIT: Some pics;