Transformers Movie Sued over "Bee-otch" Air Freshener

Transformers News: Transformers Movie Sued over "Bee-otch" Air Freshener

Wednesday, December 26th, 2007 9:36AM CST

Categories: Movie News, Media
Posted by: Raymond T.   Views: 87,986

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A woman by the name of Alia Madden has sued the DreamWorks production team of the Transformers Blockbuster hit movie of 2007, as reported by the New York Post. According to her lawyer, Daniel Abraham, the papers filed against the movie state that Madden designed and copyrighted the design, from which for movie purposes, the copyrights of the freshener were removed.

The air freshener was hanging from Bumblebee's rear view mirror during scenes of the movie. People think that Madden copied the design from the movie, while she licenced the design back in 2002. According to Madden, DreamWorks bought several air fresheners from her, but never asked permission to sell their own version of it and didn't tell her the item was to be used in the movie. The movie is being sued for $850,000.
Credit(s): www.nypost.com
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Re: Transformers Movie Sued over "Bee-otch" Air Freshener (584940)
Posted by Sherade on December 26th, 2007 @ 9:43am CST
People will sue for anything, won't they?
It's an air freshener for goodness sakes.
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (584941)
Posted by Liege Evilmus on December 26th, 2007 @ 9:44am CST
I can see her suit, but she'll never get that much, and granted she could have made that much off the design without the movie's bump...

but, that's pretty much like me saying I could walk across the country. Possible, but it just aint gonna happen :P
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (584945)
Posted by -Barricade- on December 26th, 2007 @ 9:47am CST
I can see why she would sue if it was her idea, but I bet it will just settle out of court.
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (584948)
Posted by Raymond T. on December 26th, 2007 @ 9:50am CST
Sherade wrote:People will sue for anything, won't they?
It's an air freshener for goodness sakes.
[color=blue]Well, it is her design... But what strikes me is that sales of her air freshener prob. only went up after it was prominently featured in the movie. And it is not like the movie has undermined her business.

Not to mention, that there is no better time to sue someone than during the christmas season... :roll: [/color]
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (584957)
Posted by First Gen on December 26th, 2007 @ 10:01am CST
She'll sue and if what she claims is true IS in fact true, then she'll win easy.

Of all companies, Dreamworks should know about copyright laws. If the bought an item from her, altered it without her permission, and did not give any credit to her, than she has a case.

Sales of her air freshener may have went up, but imagine the number if she was getting credit for it and she could sell them as authentics.
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (584959)
Posted by Zeds on December 26th, 2007 @ 10:04am CST
:roll:
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585006)
Posted by Seibertron on December 26th, 2007 @ 11:34am CST
Sherade wrote:People will sue for anything, won't they?
It's an air freshener for goodness sakes.


I hope that you would sue as well if your idea was stolen and prominently featured in a major blockbuster movie and sold as an official product without getting any credit or funds for an idea that you created. If her story is true, then by all means she deserves something for it.
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585012)
Posted by T-Macksimus on December 26th, 2007 @ 11:44am CST
So does this mean that it is only a matter of time before the company that manufactured the mini-disco ball hanging below the air freshener jumps in and starts a lawsuit too?! What a load of Crap! I had seen that air freshener long before the movie. That lady should have kept her mouth shut and enjoyed the increased profits. If anyone gave her a hard time about stealing the design, all she needed to do was show them the airfreshener which should have a copyright stamp and date on the bottom edge and that would shut them up.
If Dreamworks was, in fact, dumb enough to sell this as an official TF related product(which I have not seen one sold as such) then they deserve to get bent over for more than $850K!
Honestly, stupidity SHOULD be painful, and everything about this whole suit stinks of stupid choices on the parts of everyone involved.
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585028)
Posted by Nemesis_Apoc on December 26th, 2007 @ 12:06pm CST
bitch
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585032)
Posted by Sunstar on December 26th, 2007 @ 12:11pm CST
She sounds a bit like a bee-otch
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585033)
Posted by Raymond T. on December 26th, 2007 @ 12:11pm CST
Nemesis_Apoc wrote:bitch
No,... It's "Bee-otch"... :-B
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585040)
Posted by muswp1 on December 26th, 2007 @ 12:24pm CST
If she licensed and copyrighted the design five years ago, then Dreamworks deserves to get sued. Especially if they are selling their own version of her copyrighted product. A corporation like that should have known better.
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585047)
Posted by Bombus distinguendus on December 26th, 2007 @ 12:32pm CST
this will settel out of court with prob a written apology. 850k isnt alot for dreamworks...thats like pocket change, i feel bad for her cuz if this is true her reputation has since suffered cuz ppl think she copyed from the movie and no one belives her that she didnt. that would irritate me enough to sue oh well. the story gave me a good laugh.
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585050)
Posted by Uniprimus on December 26th, 2007 @ 12:33pm CST
Lol, give me a break.
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585055)
Posted by PrimulArchangel on December 26th, 2007 @ 12:41pm CST
She's just trying to cash in.. If the movie was a flop she would have never done this , Typical .. Got to love america we can sue for anything we want ,, WTF she think dreamworks was going to use them for ?? Got to be a dumb ass to have a movie studio buy stuff from you and not know it will be used in a movie.. What did she think they woud be handed out to actors to keep there trailers smelling nice ? LOL .. She knew exactly what was up and then someone probably put the idea into her head that " hey ya know , you can sue them and say you didnt give permission cause nothing was in writing !!!"
You got to be completely stupid to be upset about being part of a movie like this, she's making a nice chunk of change because of this .
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585066)
Posted by DesalationReborn on December 26th, 2007 @ 12:53pm CST
If what she says is true, than it's a done deal. If I were her, though, I'd ask for 50% of the profit from each freshener sold by Dreamworks and related businesses. Sounds a bit more legitimate, and recognizes the part Dreamworks played in their production, advertising, and sale.
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585070)
Posted by ZarakZone on December 26th, 2007 @ 1:00pm CST
While they shouldn't have done what they did it's completely ridiculous to do this!
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585076)
Posted by Autobot032 on December 26th, 2007 @ 1:23pm CST
I don't think there was any malice intended on either side. I think this is an unfortunate result of miscommunication (we'll find out somewhere down the line) and if she's telling the truth (which is possible)...she deserves to be compensated.

How do we know that the 850K isn't 50% of the sales? It's not like everyone went out and bought one of these after the movie came out, if that were the case, I'd have one hanging from my rearview mirror as we speak.

If she truly does have a legal claim to it since 2002 and now she's being called a fraud, then yes....she deserves to be compensated for it.

This is why they make contracts and both parties should sign them.

$850,000.00 won't kill them. She could've asked for loss of income (or however it's put), pain and anguish, etc, etc, etc. (Numbering in the millions...)
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585125)
Posted by Creature SH on December 26th, 2007 @ 2:27pm CST
I don't get why some people seem to be spewing hate at that woman right away here.

She had an idea, she made a product.
Dreamworks took that idea and sold it as their own.

It's her goddamn right to take back the money they made with HER idea. It would be stupid not to do so.
Re: Transformers Movie Sued over "Bee-otch" Air Freshener (585133)
Posted by Megatron Wolf on December 26th, 2007 @ 2:37pm CST
They'll settle out of court. She'll get a few grand and the movie studio will add her name on the credits on the next DVD release of the movie. I agree and disagree with the person. They should have told her and gave her credit but then again movies do this all the time and most people are just happy to see their crap on the big screen. I just find it stupid that this was an article in a major newspaper.

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