Hasbro Builds Programs with Leading Publishers to Bring TRANSFORMERS and MY LITTLE PONY Collectible

There is more to Transformers than movies, cartoons, comics and toys. Discuss anything else Transformers here.

Hasbro Builds Programs with Leading Publishers to Bring TRANSFORMERS and MY LITTLE PONY Collectible

Postby El Duque » Wed Jun 19, 2013 2:16 pm

Motto: "I ain't got time to bleed!"
Weapon: Gattling Gun
Hasbro Builds Programs with Leading Publishers to Bring TRANSFORMERS and MY LITTLE PONY Collectible Gift Books to Market for 2013 Holiday Season


LAS VEGAS, Jun 19, 2013 (BUSINESS WIRE) -- Hasbro, Inc. HAS +0.30% today announced that it has signed publishing agreements with becker&mayer and IDW Publishing, and reached agreement in principal with Little, Brown Books for Young Children, to create and publish collectible gift books that blend unique storytelling with exclusive art based on the TRANSFORMERS and MY LITTLE PONY brands. Books will begin to arrive into the marketplace for the summer/winter season, and expand upon the robust publishing program for both of these brands.

"With both TRANSFORMERS and MY LITTLE PONY gearing up celebrations for their 30th Anniversaries, it is the perfect time to celebrate the magic and excitement of both brands with the publication of very special books that will appeal to fans of all ages, whether they've been with us for 30 years or 30 minutes," said Michael Kelly, Director of Global Publishing at Hasbro. "We are working with the very best publishers in the business to bring these unique books to life, and readers will marvel over never before published artwork, compelling original stories, and detailed information sure to satisfy the most avid fan and collector."

Hasbro-branded collectible books in-the-works include:

-- TRANSFORMERS 30th Anniversary Comic Collection by IDW Publishing Collecting 30 influential comics from across 30 years of TRANSFORMERS history, this handsome hardcover volume draws from multiple timelines and continuities, including classic Generation One, the live action movies, TRANSFORMERS ANIMATED, and more.

-- TRANSFORMERS: The Ultimate Pop-Up Universe by Little, Brown and Company New York Times Bestseller Matthew Reinhart brings fans the quintessential TRANSFORMERS Pop-Up experience. Celebrate the history, heroes, and villains of the TRANSFORMERS universe in this ultimate 3-D masterpiece. Chock full of TRANSFORMERS facts and showcasing 35 TRANSFORMERS, including a towering OMEGA SUPREME that is Reinhart's tallest pop ever.

-- TRANSFORMERS Covenant of Primus by 47North & becker&mayer The Covenant of Primus includes a full history of the TRANSFORMERS with previously unrevealed information about their origins - from before the Golden Age of Exploration to the great civil war between the Autobots and Decepticons and beyond. The book also includes newly created illustrations and never-before-seen art from the Hasbro archives. Housed in a customized AUTOBOT shield, the stylish book can be mounted on the wall and features three classic mechanical TRANSFORMERS sounds when opening the case.


-- The Elements of Harmony: Friendship is Magic: The Official Guidebook by Little, Brown Books for Young Readers This official guidebook includes early development art, character bios, episode guide, an updated map of Equestria, lyrics to all the songs, and insights from the TV show creators.

-- Mini Pony Collector's Guide by Little, Brown Books for Young Readers Fans of all ages will go head over hooves for this complete collector's guide to all two-inch-tall mini Ponies that come in either blind bags or packaged sets. Full-color, actual-size photos of each mini Pony, and its accompanying trading card outline each wave and set. The book comes with its very own blister-packed exclusive mini pony!

The TRANSFORMERS and MY LITTLE PONY collectible books are expected to arrive on shelves soon with an approximate price range of $17.00 to $99.00.

The new range of Hasbro-licensed books will continue to strengthen the company's publishing foundation. Hasbro and its portfolio of worldwide publishing licensees currently plan to release more than 450 new titles based on multiple brands across traditional and digital formats in 2013.

About Hasbro

Hasbro, Inc. HAS +0.30% is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications DISCA -1.70% DISCB +0.49% DISCK -1.94% . Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

HAS-LIC

(C) 2013 Hasbro, Inc. All Rights Reserved



User avatar
El Duque
Matrix Keeper
Posts: 9760
News Credits: 5749
Joined: Sun Apr 01, 2007 8:57 pm
Location: tornado alley

Re: Hasbro Builds Programs with Leading Publishers to Bring TRANSFORMERS and MY LITTLE PONY Collectible

Postby Va'al » Wed Jun 19, 2013 2:20 pm

Motto: "Till All Are Pun!"
It's official! :KREMZEEK:

Time to get parents to know what's on for Christmas.
User avatar
Va'al
God Of Transformers
Posts: 17010
News Credits: 6188
Joined: Sun Sep 04, 2011 11:00 am
Location: Italy
Buy from Va'al on eBay


Return to Transformers General Discussion

Transformers Items at the Seibertron Store

Visit our store on eBay
Buy "BUMBLEBEE Transformers Studio Series 100 Deluxe ROTB Rise Beasts Hasbro 2023 New" on SEIBERTRON-STOREBUMBLEBEE Trans ...
Buy "STARSCREAM Transformers Studio Series 72 Bumblebee Movie Voyager Hasbro 2021 New" on SEIBERTRON-STORESTARSCREAM Tran ...
Buy "IRONHIDE Transformers Studio Series 84 Deluxe Bumblebee Hasbro 2022 New" on SEIBERTRON-STOREIRONHIDE Transf ...
Buy "ARCEE Transformers Studio Series 86-16 Movie Deluxe Hasbro 2022 New" on SEIBERTRON-STOREARCEE Transform ...
Buy "IRONHIDE Transformers Studio Series 86 Core Class Hasbro 2023 New" on SEIBERTRON-STOREIRONHIDE Transf ...
Buy "ARCEE + CHROMIA + ELITA-1 Transformers Studio Series 52 Deluxe Takara 230131A" on SEIBERTRON-STOREARCEE + CHROMIA ...
Buy "ARCEE Transformers Studio Series 85 Deluxe Bumblebee Hasbro 2022 New" on SEIBERTRON-STOREARCEE Transform ...
Buy "EXO-SUIT SPIKE WITWICKY Transformers Studio Series 86 Core Class 2022 230131A" on SEIBERTRON-STOREEXO-SUIT SPIKE ...
Buy "GNAW Transformers Studio Series 86-08 Animated Movie Deluxe Sharkticon 2021 New" on SEIBERTRON-STOREGNAW Transforme ...
Buy "SOUNDWAVE Transformers Studio Series 83 Bumblebee Movie Voyager 2022 New 230422A" on SEIBERTRON-STORESOUNDWAVE Trans ...
Buy "PERCEPTOR Transformers Studio Series 86-11 Animated Movie Deluxe Hasbro 2022 New" on SEIBERTRON-STOREPERCEPTOR Trans ...
Buy "RATCHET Transformers Studio Series 86 Core Class Hasbro 2022 New" on SEIBERTRON-STORERATCHET Transfo ...
Find the items above and thousands more at the Seibertron Store on eBay
Transformers Podcast: Twincast / Podcast #323 - Collective Thinking
Twincast / Podcast #323:
"Collective Thinking"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Tuesday, April 25th, 2023

Featured Products on Amazon.com

Buy "Transformers: Generations Power of The Primes Legends Class Autobot Tailgate" on AMAZON
Buy "Transformers Generations Power of The Primes Deluxe Class Autobot Moonracer" on AMAZON
Buy "Transformers Generations Power of The Primes Evolution Nemesis Prime (Amazon Exclusive)" on AMAZON
Buy "Transformers: Generations Power of The Primes Voyager Terrorcon Hun-Gurrr" on AMAZON
Buy "Transformers Generations Titans Return Titan Class Trypticon" on AMAZON
Buy "Transformers Generations Power of the Primes Deluxe Class Autobot Novastar" on AMAZON
Buy "Cyberverse Warrior Class Acid Storm" on AMAZON
Buy "Masterpiece MPM-7 Bumblebee" on AMAZON
Buy "Transformers: Bumblebee -- Energon Igniters Speed Series Bumblebee  (Chevrolet Camaro)" on AMAZON
Buy "Transformers Soundwave Action Figure" on AMAZON
Buy "Transformers Generations Combiner Wars Legends Class Skywarp Figure" on AMAZON
Buy "Transformers: Robots in Disguise Combiner Force Legion Autobot Twinferno" on AMAZON