Hasbro to Match Donations to Toys for Tots This Holiday Season with New Campaign

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Hasbro to Match Donations to Toys for Tots This Holiday Season with New Campaign

Postby Va'al » Fri Dec 08, 2017 11:47 am

Motto: "Till All Are Pun!"
Hasbro are no strangers to philanthropic gesture and campaigns, and it looks like they'll be supporting their more generous side once again this year - though with a first-time campaign called Be Fearless Be Kind. The company is joining up with the Toys for Tots scheme, a US Marine Corps foundation that supports families less fortunate and in need through the winter period in particular.

Specifically, Hasbro will be matching all donations made through the foundation: for each toy or game, they will add a second toy or game, up to a total of 1 million toys. There have been reports of some hiccups in the campaign itself, though not related to either Toys for Tots or Hasbro themselves - you can read more on that here - but all seems to have settled pretty quickly. Read more on this new scheme below!


TRIANGLE, Va., Nov. 16, 2017 /PRNewswire/ -- The U.S. Marine Corps Reserve Toys for Tots Program and global play and entertainment company, Hasbro, Inc. (NASDAQ: HAS), announced today a new holiday matching campaign that will bring joy to even more children in need this holiday season. For every new, unwrapped toy or game donated by individuals to any Toys for Tots local campaign through the 2017 holiday season, Hasbro will also donate a new toy or game as part of its BE FEARLESS BE KIND philanthropic initiative, up to one million gifts.

"The holidays can be a trying time for families in need and oftentimes we're low on toys by early December. This gift from Hasbro will help our U.S. Marine Corps reservists and volunteers bring smiles to the faces of so many more children who need our help," said Lieutenant General H.P. Osman, USMC (Ret), President and CEO, Marine Toys for Tots Foundation.

A corporate partner for more than 20 years, Hasbro has helped to deliver more than 3.5 million toys and games nationwide through its annual support of Toys for Tots. This year, the company seeks to inspire even more donations through this holiday matching campaign. To find a local Toys for Tots unit and learn more about how to make a donation, please visit: http://www.toysfortots.org/donate/toys.aspx.

"The U.S. Marine Corps Reserve and the Toys for Tots Program truly embody what it means to be both fearless and kind, and with such great need in communities throughout the country, their work is more important than ever," said John Frascotti, President of Hasbro. "Through our BE FEARLESS BE KIND initiative, Hasbro hopes to inspire kids to make a difference in the world. We want even more families to feel inspired to donate, knowing their one donation will actually mean two gifts for children in need."

Through the generosity of individuals, organizations and businesses, combined with a dedicated corps of over 35,000 volunteers across the country, Toys for Tots plays an active role in creating a more inclusive world and inspiring others to make a difference in their communities. With the holiday season rapidly approaching, families who struggle to make ends meet seek additional support to provide their children with a little joy during this special time of year.

This holiday, local toy drives will be held in more than 800 communities covering all 50 states, the District of Columbia, Puerto Rico, Guam and the Virgin Islands.

BE FEARLESS BE KIND is Hasbro's signature philanthropic initiative, designed to empower kids to have the compassion and courage to stand up for others, to be inclusive and to make a difference in the world. In 2016, the company impacted more than 3.8 million children worldwide through its many philanthropic programs like BE FEARLESS BE KIND and partnerships with organizations like Toys for Tots.

Families or volunteers who have been impacted by Toys for Tots over the years are encouraged to share their stories at: stories.toysfortots.org.

About Toys for Tots Foundation
The Marine Toys for Tots Foundation, an IRS recognized 501(c)(3) not-for-profit public charity, is the fundraising, funding and support organization for the U.S. Marine Corps Reserve Toys for Tots Program. The Foundation was created at the behest of the U.S. Marine Corps and provides support in accordance with a Memorandum of Understanding with the Commander, Marine Forces Reserve, who directs the U.S. Marine Corps Reserve Toys for Tots Program. The Foundation has supported Toys for Tots since 1991 and supplemented local campaigns with tens of millions of toys valued at hundreds of millions of dollars. For more information, visit http://www.toysfortots.org.


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Re: Hasbro to Match Donations to Toys for Tots This Holiday Season with New Philantropic Scheme

Postby Emerje » Fri Dec 08, 2017 12:14 pm

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Is it just me or is "scheme" not the best choice of words? Makes it sound shady and unethical. :-? I know the word has multiple meanings, but it usually isn't positive when talking about companies. Maybe also use campaign in the title and charity after Toys for Tots in the article?

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Re: Hasbro to Match Donations to Toys for Tots This Holiday Season with New Philantropic Scheme

Postby Va'al » Fri Dec 08, 2017 12:52 pm

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Emerje wrote:Is it just me or is "scheme" not the best choice of words? Makes it sound shady and unethical. :-? I know the word has multiple meanings, but it usually isn't positive when talking about companies. Maybe also use campaign in the title and charity after Toys for Tots in the article?

Emerje


It's a foundation, not a charity. I believe the things are different, as 'charity' is nowhere to be found on the TfT sites.

I don't personally see the negative element of 'scheme' - though I do see it in general, or as 'scheming'. Happy to change if others also don't like it. :)
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Re: Hasbro to Match Donations to Toys for Tots This Holiday Season with New Campaign

Postby Emerje » Fri Dec 08, 2017 8:57 pm

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OK, foundation is probably better than charity, but I'm probably the only one that even cares. :lol:

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Re: Hasbro to Match Donations to Toys for Tots This Holiday Season with New Campaign

Postby kurthy » Sat Dec 09, 2017 6:06 pm

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Emerje wrote:OK, foundation is probably better than charity, but I'm probably the only one that even cares. :lol:

Emerje


I agree scheme isn't usually used positively in the American idiom. It's often used to take advantage of something.
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Hasbro ToyBox Tools Adds New Transformers: The Last Knight and Rescue Bots Toys to Project

Postby Va'al » Sat Dec 16, 2017 11:19 am

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This weekend, we bring you another initiative that Hasbro is taking part in alongside Toys for Tots (as covered here), this time in partnership with ToyBox Tools - a resource created with and by The Autism Project to increase accessibility to toys and playing in general to children with developmental disabilities. Hasbro has joined with the project by contributing in both Transformers: The Last Knight and Transformers: Rescue Bots categories, and the simplified toys that the two lines contain.

Check out more on the initiative below!

Hasbro’s ToyBox Tools Features New Resources Based on Beloved Brands, including MY LITTLE PONY, TRANSFORMERS and BABY ALIVE

ToyBox Tools Initiative Helps Bring the Joy of Play to Children with Developmental Disabilities

PAWTUCKET, R.I.- Hasbro, Inc. (NASDAQ: HAS), announced today a refresh of its ToyBox Tools website, which was created in collaboration with The Autism Project to help make play more accessible to children with developmental disabilities. ToyBox Tools is a collection of resources for parents, teachers and caregivers to help them engage children in the joy of play.

Through the ToyBox Tools website, www.ToyBoxTools.com, visitors can browse the tools online, and then download and print them for use at home or in the classroom. Resources include:

Playbooks with step-by-step instructions on how to play with select Hasbro toys and games
Wait cards to teach children the skill of waiting while others are taking a turn
Countdown timers to help support the passage of time and number of turns
Playmats that serve as a fun and useful backdrop for play

The resources feature a variety of beloved Hasbro brands, including MY LITTLE PONY, TRANSFORMERS, PLAYSKOOL, BABY ALIVE and HASBRO GAMING. The tools were developed in collaboration with The Autism Project, who has a long-standing philanthropic relationship with the Hasbro Children’s Fund. They were designed to help children with a range of developmental challenges enjoy playtime in a way that’s fun and comfortable, at their own pace. They can be used with any child who needs support.

“We’re thrilled that Hasbro realized that for many children, play doesn’t come naturally, and initiated this solution that’s helping so many families,” said Joanne Quinn, Executive Director of The Autism Project. “This program is spreading the joy of play to all children, and in doing so, helping to foster connections with peers, siblings and other generations that may otherwise have been lost.”

“To fulfill our mission of creating the world’s best play experiences, we need to make play accessible to all children of all abilities,” said Samantha Lomow, Senior Vice President, Hasbro Brands. “I’m proud that ToyBox Tools started as a grassroots project from some of our employees who saw an opportunity to offer a solution to a problem that many families face. Their passion and creativity speak to the values we hold as an organization, and I’m delighted that we’ve expanded the program in collaboration with The Autism Project to offer new resources for families, and use our brands for good.”

For more information about ToyBox Tools, visit www.ToyBoxTools.com

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com,and follow us on Twitter(@Hasbro & @HasbroNews)and Instagram(@Hasbro).

About The Autism Project

The Autism Project is a unique collaboration of parents, professionals, and community members who provide quality support, training, and programming - accessible to all - for children and youth with an autism spectrum disorder, their families, and those who serve them. The Autism Project's vision is a world where individuals with an ASD are valued, actively participating members of their communities.

Find out more at www.theautismproject.org.

© 2017 Hasbro, Inc. All Rights Reserved
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