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Hasbro Transformers Announces Pulse Con Exclusive and Teases NEW HasLab Project

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Re: Hasbro Transformers Announces Pulse Con Exclusive and Teases NEW HasLab Project

Postby Sabrblade » Sun Aug 08, 2021 10:38 pm

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Emerje wrote:Part of the issue with Unicron getting funded was that they were going to collect the funds the same week MP-44 was going to be released. Expecting fans to shell out $1,100~ at basically the same time for Transformers would have been too much for most people. It was terribly timed.
Not to mention running Cookie Monster's campaign at the same time, which itself failed to fund.
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Re: Hasbro Transformers Announces Pulse Con Exclusive and Teases NEW HasLab Project

Postby william-james88 » Tue Aug 10, 2021 3:10 pm

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Sabrblade wrote:
Emerje wrote:Part of the issue with Unicron getting funded was that they were going to collect the funds the same week MP-44 was going to be released. Expecting fans to shell out $1,100~ at basically the same time for Transformers would have been too much for most people. It was terribly timed.
Not to mention running Cookie Monster's campaign at the same time, which itself failed to fund.


I dont see a giant overlap there in terms of fandom
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Re: Hasbro Transformers Announces Pulse Con Exclusive and Teases NEW HasLab Project

Postby Railbomb » Sat Aug 14, 2021 3:43 pm

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Sabrblade wrote:
Emerje wrote:Part of the issue with Unicron getting funded was that they were going to collect the funds the same week MP-44 was going to be released. Expecting fans to shell out $1,100~ at basically the same time for Transformers would have been too much for most people. It was terribly timed.
Not to mention running Cookie Monster's campaign at the same time, which itself failed to fund.


I'm convinced the Cookie Monster campaign was designed to fail as a threat. As a way to show people that if a campaign doesn't reach funding it won't be made. Sure, a full sized Cookie Monster is cool but I don't understand how Hasbro could've gotten the market data to say enough people want to buy something like that to even develop a prototype to show. Assigning a team to throw something together to have something to show on a website and conventions certainly isn't impossible. Then make it something simple enough to engineer for mass production quickly if by an off chance it does succeed. It was even pruned off before Unicron ended to show people "if the goals aren't met these things will NOT be made".
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Re: Hasbro Transformers Announces Pulse Con Exclusive and Teases NEW HasLab Project

Postby D-Maximal_Primal » Mon Aug 16, 2021 6:28 pm

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Emerje wrote:Part of the issue with Unicron getting funded was that they were going to collect the funds the same week MP-44 was going to be released. Expecting fans to shell out $1,100~ at basically the same time for Transformers would have been too much for most people. It was terribly timed.

I think part of Galactus' reason for having a higher backing goal is Hasbro's insistence in him having electronics. There's a major silicon and chip shortage right now that's effecting everything from computers and video games to automotive. It's even more expensive if they're doubling down and using blue LEDs, which cost more, under that blue plastic. I'm thinking 14K might have been the minimum order their supplier was willing go with and that's still a pretty small bulk order for custom electronics like this.

Emerje

Not to mention just how expensive Unicron was. My Sentinel and Razor Crest between them were only about $50 more than Unicron was going to be my himself after tax. That and Hasbro seemed to learn some hard lessons from Unicron to apply to later campaigns, such as better incentives, more clear cut looks at all the components of the project, etc. Unicron turned out to be a big lesson.
william-james88 wrote:
Sabrblade wrote:
Emerje wrote:Part of the issue with Unicron getting funded was that they were going to collect the funds the same week MP-44 was going to be released. Expecting fans to shell out $1,100~ at basically the same time for Transformers would have been too much for most people. It was terribly timed.
Not to mention running Cookie Monster's campaign at the same time, which itself failed to fund.


I dont see a giant overlap there in terms of fandom

You'd be surprised. At the time, I watched a lot of people cancel CM preorders for Unicron, or forgo cookie for Unicron.
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Re: Hasbro Transformers Announces Pulse Con Exclusive and Teases NEW HasLab Project

Postby Sabrblade » Fri Aug 27, 2021 10:08 am

Motto: "Can't do a job halfway. What's worth doing is worth doing well, I say."
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This is the original HasLab Victory thread, so...

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Shadowman wrote:This is Sabrblade we're talking about. His ability to store trivial information about TV shows is downright superhuman.
Caelus wrote:My wife pointed out something interesting about the prehistoric Predacons. I said that everyone was complaining because transforming for them mostly consisted of them just standing up-right. She essentially said, 'So? That's what our ancestors did.'
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Re: Hasbro Transformers Announces Pulse Con Exclusive and Teases NEW HasLab Project

Postby Emerje » Sat Aug 28, 2021 3:53 am

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Railbomb wrote:
Sabrblade wrote:
Emerje wrote:Part of the issue with Unicron getting funded was that they were going to collect the funds the same week MP-44 was going to be released. Expecting fans to shell out $1,100~ at basically the same time for Transformers would have been too much for most people. It was terribly timed.
Not to mention running Cookie Monster's campaign at the same time, which itself failed to fund.


I'm convinced the Cookie Monster campaign was designed to fail as a threat. As a way to show people that if a campaign doesn't reach funding it won't be made. Sure, a full sized Cookie Monster is cool but I don't understand how Hasbro could've gotten the market data to say enough people want to buy something like that to even develop a prototype to show. Assigning a team to throw something together to have something to show on a website and conventions certainly isn't impossible. Then make it something simple enough to engineer for mass production quickly if by an off chance it does succeed. It was even pruned off before Unicron ended to show people "if the goals aren't met these things will NOT be made".

I recently heard in a video about these various crowdfunds being put on by Mattel, Hasbro and the like that Cookie Monster wasn't Hasbro's idea. Apparently they were approached by someone with the rights to make it and Hasbro wasn't invested in it at all so it made no difference to them if it succeeded or not. They probably made some money off of the effort regardless.

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