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With several more brands set to get the movie treatment in the next few years, we spoke with Hasbro Chief Marketing Officer John Frascotti to find out exactly how the company selects which of its toy lines get adapted to the big screen and how you can possibly turn a board game into a movie.
"We look for those brands that have story and character at their foundation because inevitably for any type of storytelling format, whether it's a movie, a television show, a digital comic ... it has to have great story and great characters at its foundation," says Frascotti.
[...]
"When you look at brands like Transformers and G.I. Joe they actually have a lot of lore and storytelling behind them already. So, in the case of Transformers, it's a 30-year-old brand and it had a long history of storytelling," said Frascotti. "Very similar, G.I. Joe who was founded in the '60s. Since then there's been a lot of storytelling and development in terms of comic books and television shows and movies and all types of rich storytelling. In those cases, where there's already a lot of storytelling in place, I think the roadmap is a little more evident."
After the success of "Transformers" in 2007, Frascotti says Hasbro continued to pitch other brands while studios began approaching them as well.
Rodimus Prime wrote:You can't make me disappear. I am not feet.
SW's SilverHammer wrote:Eat my ass funpub.
Burn wrote:And this is for taking Nemesis Maximo seriously.
*high fives Silly in the face*
carytheone wrote:I can't be assed to do any better right now.
*cough*battleship*cough*hungryhungryhippos*cough*"We look for those brands that have story and character at their foundation..."
Then we strip out 50-99% of the characters and story and replace it with an assortment of random aliens, sexy girls or "romance" sub-plots, stereotypes, and fart/sex/embarrassment jokes."... because inevitably for any type of storytelling format, whether it's a movie, a television show, a digital comic ... it has to have great story and great characters at its foundation,"
Rated X wrote:Thats gotta be the most corporate response Ive ever heard. Maybe its time to lock the suits in the basement and let kids and fans run the company.
So, in the case of Transformers, it's a 30-year-old brand and it had a long history of storytelling," said Frascotti.
Henry921 wrote:You can always be counted on to listen to reason, Pryme.
Dead Metal wrote:Have you ever, and i mean ever seen/read/heard something that is completely original and does not copy/homage/pay tribute to something else? Here's a hint: Nope. You never have and you never will.
PrymeStriker wrote:So, in the case of Transformers, it's a 30-year-old brand and it had a long history of storytelling," said Frascotti.
Yes. A long history of storytelling with very few cases of good storytelling.
MCutter wrote:*cough*battleship*cough*hungryhungryhippos*cough*"We look for those brands that have story and character at their foundation..."Then we strip out 50-99% of the characters and story and replace it with an assortment of random aliens, sexy girls or "romance" sub-plots, stereotypes, and fart/sex/embarrassment jokes."... because inevitably for any type of storytelling format, whether it's a movie, a television show, a digital comic ... it has to have great story and great characters at its foundation,"
Pull the other one; it's got bells on it.
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