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The National Retail Federation recently conducted a survey amongst holiday shoppers and got the scoop on what consumers say are the hottest toys to grab this Holiday season.

The TRANSFORMERS brand ranked 5th in the top 10 toys for boys catagory, just behind Video Games and the Ninentdo Wii console but beating out Star Wars and XBOX 360.

2008 Top Toys for Boys

1. Video Games
2. Nintendo Wii
3. LEGO
4. Cars (generic)
5. Transformers
6. Elmo
7. Star Wars
8. Hot Wheels
9. Remote Controlled Vehicles
10. Xbox 360


Another interesting report the survey had was that 77 percent of shoppers who participated had less than 10 percent of the their holiday shopping done. In a statement made by NFR President and CEO Tracy Mullen, she cited that “Americans may be hesitant to purchase expensive gifts this holiday season, but personal and practical gifts will resonate most with shoppers this year.” She also said that “Though many companies have already been featuring substantial sales and discounts, retailers may still have a few tricks up their sleeves to attract and entice holiday shoppers.”

Whoa nelly! With Walmart already featuring Transformers Deluxe class figures at $7.77 USD, and TARGET Stores following suit at $7.79 USD for the same class figures, the thought of getting better deals on Transformers figures may just bump Video Games out of that number one spot.

Stay tuned to Seibertron.com for all the latest news on Transformers Toys and Products.

It's beginning to look a lot like Christmas...

Transformers is only slightly more popular than Elmo?

There are still people who haven't realised the Wii sucks? Wow, I thought it would have died by now.

Sledge wrote:There are still people who haven't realised the Wii sucks? Wow, I thought it would have died by now.

I'm going to pretend I didn't hear that. My Wii is a very cool & fun system to play.

No, it's a gimmicky console whose day has passed. Sorry to have to break that to you. My advice: sell it now and get onboard the PS3 boat for the big win.

Sounds like good news for TF fans if stores are going to be trying to lure us in. I wonder if they've considered offering a naked lady with every purchase?

I'm surpised that Transformers are on top of Star Wars and Xbox. I thought there's more Star Wars fans. I mean almost every time I walk to an aisle for action figures there's always some people staring at Star Wars stuff, and I'm the only one checking out Transformers.