Paramount Pictures Sued for Lacking Chinese Product Placement in Transformers: Age of Extinction

Discuss anything and everything related to the Transformers Live Action Films franchise, which are directed by Michael Bay. Join us to discuss the movies and stuff up to date with news for the 2017 release of Transformers 5. Check out our Live Action Film section here.

Paramount Pictures Sued for Lacking Chinese Product Placement in Transformers: Age of Extinction

Postby D-Maximus_Prime » Thu Apr 28, 2016 5:07 pm

Motto: "There are no impossibilities in the multiverse, just small minds unable to comprehend the possibilities"
Weapon: Armor Axe
Thanks to The Hollywood Reporter we now have information regarding a lawsuit against Paramount studios regarding Wulong Karst Tourism, which reportedly paid $750,000 for it's logo to be featured in the film but in the end was not put in. We have quoted the article below for you to read:

Paramount Pictures has been hit with a $27.7 million (180 million yuan) lawsuit in China over a product placement that was allegedly omitted from Transformers: Age of Extinction.

Wulong Karst Tourism, a state-backed travel company, argued Tuesday in local court that Paramount Pictures and China Movie Channel, the Chinese co-producer of Transformers 4, failed to fulfill their obligations as part of a product placement deal signed in 2013, according to Chongqing Morning Post.

The case was accepted by a court in Chongqing city in 2014 and is now finally being heard.

Wulong Karst Tourism runs a resort in China's southern Wulong county, an area famous for its eroded limestone cliffs, a magnificent landscape known as "karst." Portions of Age of Extinction were shot in Wulong Karst National Park, and the tour company says its deal with Paramount was for a logo, featuring the Chinese characters “China Wulong,” to be displayed in the finished film, so Chinese audiences would know where the film was shot. The company says it paid nearly $750,000 (4.8 million yuan) before production began in exchange for the promotion.

According to local press, the defendants — Paramount and China Movie Channel — conceded that the logo didn't make it into the finished film, but said they took pains to make up for it. Michael Bay is said to have shot a short advertisement for the resort, and the Transformers production team left sets and props on the resort property, which Wulong Karst Tourism could leverage as a tourist attraction.

The Chongqing court has yet to deliver a verdict.

The Transformers 4 shoot in greater China was not without other incident. During a day of shooting in Hong Kong in 2013, Bay was attacked by two local thugs who had tried to extort the shoot for "protection money" and been rebuffed. One of the assailants allegedly came after Bay using a piece of an air conditioner as a weapon. The director managed to escape unscathed, and the attackers were subdued by security and arrested.

Transformers 4 was a tremendous hit in China, grossing $320 million.
Have Transformers News? Contact us HERE!
Follow the Rewind to... the D-Max Den
Image
User avatar
D-Maximus_Prime
News Staff
Posts: 11732
News Credits: 261
Joined: Thu Feb 19, 2015 5:53 pm
Location: Western Pennsylvania
Buy from D-Maximus_Prime on eBay
Alt Mode: Sleek Blade-Like Sports Car
Strength: 4
Intelligence: 9
Speed: 6
Endurance: 5
Rank: 8
Courage: 10
Firepower: 8
Skill: 8

Re: Paramount Pictures Sued for Lacking Chinese Product Placement in Transformers: Age of Extinction

Postby Deadput » Thu Apr 28, 2016 5:36 pm

Motto: "Let's kick the tires and light the fires!"
Weapon: Fusion Blaster Cannon
Wat?


Is this really a thing I mean I understand that they payed for their logo to be in the film but "Lacking Chinese Product Placement" is a kinda misinformative title.
Va'al wrote:
Deadput wrote:Actually I don't know my mother's name is Valerie so is Va'al actually my mother?

Yes. Now go to your room and don't play with yourself.


Image
User avatar
Deadput
City Commander
Posts: 3283
News Credits: 44
Joined: Sat May 05, 2012 7:37 am
Location: Alberta,Canada
Alt Mode: A mec suit for redundancy.
Strength: 3
Intelligence: 6
Speed: 9
Endurance: 3
Rank: 3
Courage: 7
Firepower: 10
Skill: 5

Re: Paramount Pictures Sued for Lacking Chinese Product Placement in Transformers: Age of Extinction

Postby RevTibe » Thu Apr 28, 2016 6:06 pm

The defense is pretty weak - a short ad and leaving their junk behind on hotel property isn't nearly equivalent to the exposure gained from onscreen placement in a blockbuster of this scale. Unless the ad was shot with the explicit agreement of being a replacement for the placement, they don't have a leg to stand on, really. 27 mil does seem excessive, though, and my lack of knowledge re: Chinese legal system leaves me unable to comment on the specifics of this.
RevTibe
Vehicon
Posts: 310
News Credits: 2
Joined: Wed Mar 05, 2014 11:26 am
Buy from RevTibe on eBay

Re: Paramount Pictures Sued for Lacking Chinese Product Placement in Transformers: Age of Extinction

Postby Sigma Magnus » Thu Apr 28, 2016 6:39 pm

Motto: "You may not like it, you may not understand it. But that does not mean it cannot exist."
Weapon: Sword
Interesting development...wonder where this might go.
User avatar
Sigma Magnus
News Staff
Posts: 2049
Joined: Mon Mar 14, 2016 7:34 pm
Location: New York
Alt Mode: Giant Head
Strength: 2
Intelligence: 7
Speed: 5
Endurance: 7
Rank: 5
Courage: 3
Firepower: 6
Skill: 6

Re: Paramount Pictures Sued for Lacking Chinese Product Placement in Transformers: Age of Extinction

Postby Nemesis Maximo » Thu Apr 28, 2016 10:06 pm

Motto: "Gimme dem Funyuns! I need dat treat! Dey make a hum, in mah tum!"
Weapon: Gatling Cannon
I know it's different from actual product placement, but I mean come one, the latter 1/3 of the film is basicLly a big commercial for...China. Shouldn't that count for at least a little?
Go here to see my customs! Updated 5/10/15

SW's SilverHammer wrote:Eat my ass funpub.

Burn wrote:And this is for taking Nemesis Maximo seriously.
*high fives Silly in the face*

Shadowman wrote:"Puberty is a hell of a drug. Get out of my office."
User avatar
Nemesis Maximo
Gestalt
Posts: 2868
Joined: Mon Dec 24, 2012 11:59 pm
Location: Bumdumbourg. It's near Totalslava.
Strength: 8
Intelligence: 8
Speed: 5
Endurance: 6
Rank: 5
Courage: 10
Firepower: 10+
Skill: 7

Re: Paramount Pictures Sued for Lacking Chinese Product Placement in Transformers: Age of Extinction

Postby RevTibe » Thu Apr 28, 2016 10:13 pm

Nemesis Maximo wrote:I know it's different from actual product placement, but I mean come one, the latter 1/3 of the film is basicLly a big commercial for...China. Shouldn't that count for at least a little?
...why would that count for anything at all? "Well, they completely reneged on our three quarter million dollar deal by not displaying our logo, but at least they set part of the film in our home country!"
RevTibe
Vehicon
Posts: 310
News Credits: 2
Joined: Wed Mar 05, 2014 11:26 am
Buy from RevTibe on eBay

Re: Paramount Pictures Sued for Lacking Chinese Product Placement in Transformers: Age of Extinction

Postby BERSEKAEL » Thu Apr 28, 2016 11:12 pm

they could show the logo in the next movie... some how.
Image
User avatar
BERSEKAEL
Combiner
Posts: 427
News Credits: 2
Joined: Mon Apr 23, 2012 11:37 am
Buy from BERSEKAEL on eBay
Strength: 5
Intelligence: 10
Speed: 5
Endurance: 10
Rank: 5
Courage: 10
Firepower: 5
Skill: 10

Re: Paramount Pictures Sued for Lacking Chinese Product Placement in Transformers: Age of Extinction

Postby Megatron Wolf » Fri Apr 29, 2016 2:04 am

Motto: "Cry havoc and let slip the Wolves of War, Vae Victus!"
Weapon: Saber Blade
"so we were paid almost a million bucks to place a logo in our movie (thats basically a giant advertisement in its self) but instead of doing that we shot a "commercial" in between takes for free then left our garbage i mean props behind so they could have an "exhibit", id say they got their monies worth". so whos more at fault here bay for not including it or paramount for not making sure he did? Just more proof that excessive product placement is a bad thing

This post brought to you by Weyland-Yutani Corp, "building better worlds"
PSN: MegatronWolf
Current TF count: 1789

Image
User avatar
Megatron Wolf
Guardian Of Seibertron
Posts: 5026
News Credits: 8
Joined: Thu Jul 17, 2003 8:30 pm
Location: New York
Strength: 7
Intelligence: 9
Speed: 8
Endurance: 10+
Rank: 10+
Courage: 10
Firepower: 7
Skill: 10

Re: Paramount Pictures Sued for Lacking Chinese Product Placement in Transformers: Age of Extinction

Postby Hellscream9999 » Fri Apr 29, 2016 9:00 pm

Motto: "Never forgive, never forget."
Weapon: Black Magic
Didn't something similar happen almost right after (or maybe during production) where a hotel was suing them or something?
*Click the pic below to see my Lego Transformers*
(Updated 3/10/17)
Image
I am not a G1 fan, please treat my opinions as such.
william-james88 wrote:If ever Sabrblade decides to go on vacation, I am glad to know we can rely on you.
User avatar
Hellscream9999
Guardian Of Seibertron
Posts: 6560
News Credits: 82
Joined: Thu Jun 18, 2015 9:09 pm
Location: Alone
Alt Mode: Skeletal Dragon
Strength: Infinity
Intelligence: Infinity
Speed: Infinity
Endurance: Infinity
Rank: ???
Courage: ???
Firepower: Infinity
Skill: Infinity

Paramount Pictures Fined for Transformers: Age of Extinction Chinese Product Placement

Postby Va'al » Fri Oct 28, 2016 9:43 am

Motto: "Till All Are Pun!"
Remember that news about legal action being taken against Paramount on behalf of Chinese businesses for stuff that went down during Transformers: Age of Extinction? We have an update, courtesy once again of The Hollywood Reporter: the media company will indeed have to pay a settlement to the Wulong Karst National Park. Read more below!

A Chinese court on Thursday ordered Viacom's Paramount Pictures and a Chinese production partner to pay $295,000, or 2 million yuan, including incurred legal fees, to a tourist resort in a breach of contract dispute over product placement in Transformers: Age of Extinction.

The court in Chongqing found that Paramount and Chinese partner 1905 failed to fulfill their major obligations under the agreement, but later partially made up for it, the South China Morning Post reported, quoting China National Radio.

The management company for the Wulong Karst National Geological Park had brought the lawsuit, saying the two sides had agreed that a logo of the resort would appear in the fourth Transformers film's final edit.

The defendants had admitted that the logo didn't make the film, but they tried to make up for that by allowing director Michael Bay to make an advertising spot for the resort and leaving behind items built for the film as tourist attractions.

The court rejected a counter claim filed by Paramount due to Wulong Karst’s decision to only pay part of the agreed-upon fees once it found out its name and logo did not appear in the film.
Do you have Transformers news for Seibertron.com? Contact us here!


Image
Never too late for.. The Va'ault.
User avatar
Va'al
News Admin
Posts: 15664
News Credits: 187
Joined: Sun Sep 04, 2011 11:00 am
Location: Italy/Japan
Buy from Va'al on eBay

Re: Paramount Pictures Sued for Lacking Chinese Product Placement in Transformers: Age of Extinction

Postby YoungPrime » Sun Oct 30, 2016 7:30 am

Paramount was almost $300M in the red this Summer due to mediocre to flat out crappy films. And now this...


I call it KARMA!

And I'm calling it now! Bayformers 5 is not going to get them out of this slump. Between the US Box office growing hip to Bays crap and staying home now and China taking their silly @sses to court, don't expect the success that MCU gets. For one Marvel Studio's actually gives a crap about the characters. And "Prime meets King Author" or whatever the h3ll isn't fun.
Image
YoungPrime
Vehicon
Posts: 377
Joined: Sat Aug 07, 2010 5:54 pm


Return to Transformers Live Action Film Forum

Transformers products from AMAZON

Featured Products

Buy "Transformers Generations Titans Return Titan Class Trypticon" on AMAZON
You save: 29%
Buy "Transformers: Generations Power of the Primes Legends Class Skrapnel" on AMAZON
You save: 23%
Buy "Transformers Generations Titans Return Six Shot and Decepticon Revolver" on AMAZON
You save: 23%
Buy "Transformers: The Last Knight Premier Edition Voyager Class Megatron" on AMAZON
You save: 17%
Buy "Transformers Generations Titans Return Titan Class Fortress Maximus" on AMAZON
You save: 16%
Buy "Transformers Gen Leader Overlord Robot" on AMAZON
You save: 15%
Transformers Podcast: Twincast / Podcast #190 - Spacebridge Sunset Boulevard
Twincast / Podcast #190:
"Spacebridge Sunset Boulevard"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Sunday, December 3rd, 2017
Transformers products from EBAY

Items Ending Soon